JP2002268995A - Method for obtaining information on advertisement or the like by utilizing digital television broadcasting - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for obtaining information on advertisements, etc., utilizing digital television broadcasting which arouses a great interest of a user watching a television program in the contents of an advertisement to increase the number of the times of his/her watching the advertisement to increase the effect of the advertisement and which enables the user to order favorite merchandise selected or to obtain marketing information by clicking a banner for watching the advertisement. SOLUTION: In the method for obtaining the information on the advertisement, etc., advertisement information such as banner advertisement, etc., related to a presently-watched television program is stuck to the display screen of a digital television receiver unitizing digital data communications through a telephone line network, etc., so that the user can obtain the advertisement information at deeper levels sequentially by clicking this advertisement information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a digital television receiver for displaying an image of a digital television broadcast capable of two-way communication, and a television for displaying a digital broadcast displayed on a one-way television broadcast. The present invention relates to a method for acquiring information related to a program, such as an advertisement using digital television broadcasting, which enables advertisement and marketing related to a program.

[0002]

2. Description of the Related Art As a means of advertisement using digital television broadcasting, there is a method in which a banner is attached in the course of progressing to each level, and the banner is a company or an organization not directly related to television program information. Ads for products,
It was a method that directly specified the company name, organization name, and product name.

[0003]

As described above, since there are many banners that are not related to the television program being watched, it is unlikely to attract the user's interest, so that a large number of clicks cannot be expected. It was a banner ad with no advertising value. That is, it is not an advertising means and a marketing means in which the needs of the advertising client match the needs of the user.

The present invention has been made to solve the above-mentioned problem, and an object of the present invention is to make a user who watches a television program interested in the contents of an advertisement and increase the number of times of viewing the advertisement. Acquisition of information such as advertisements using digital television broadcasting that can increase the advertising effect, and can order the desired product selected by clicking the banner for viewing the advertisement, and obtain marketing information There is no way to provide it.

[0005]

SUMMARY OF THE INVENTION An object of the present invention is to provide a method for acquiring information such as advertisements using digital television broadcasting which achieves the above-mentioned object. Advertisement information such as a banner advertisement related to the television program being watched is pasted on the screen, and by clicking on the advertisement information, it is possible to sequentially obtain deeper advertisement information.

[0008] The means of claim 2 is characterized in that a favorite product selected from the advertisement information can be ordered. Further, the means of claim 3 is characterized in that there is a plurality of the advertisement information.

[0007] A fourth aspect of the present invention is to attach advertisement information such as a banner advertisement of a sponsor related to each program to a program list guide of each broadcast station displayed on the display screen of the interactive digital television receiver. By clicking this advertisement information, it is possible to sequentially obtain advertisement information at a deeper level. Further, the present invention is characterized in that advertisement information such as a banner advertisement of a sponsor related to the digital broadcast is attached to a digital broadcast portion displayed on a display screen of the one-way television receiver.

Hereinafter, an embodiment of a method for acquiring information such as an advertisement using digital television broadcasting according to the present invention will be described with reference to the drawings. FIG. 1 shows a system configuration diagram, 1 is a content holder storing information of a currently broadcast TV program and the like, 2 is an advertisement distribution server that distributes advertisements of companies, organizations, products, etc. related to the TV program; Numeral 3 denotes a television broadcasting station, and this television broadcasting station 3 transmits, as a digital signal, information attached with advertisement information such as a banner advertisement in association with the television program from the content holder 1.

Reference numeral 4 denotes an artificial satellite which receives a digital signal such as a digital broadcast transmitted through a television broadcasting station 3 or a digital television receiver watching a television program and transmits the digital signal to the ground. Reference numeral 5 denotes the above-mentioned digital television receiver, which is capable of two-way communication using digital data such as a telephone line network, and selects and displays a television program of the broadcasting satellite 4 received by an antenna on a screen. And display advertisement information such as a banner advertisement related to the TV program.

Next, based on the above-described configuration, the operation will be described with reference to the flowchart of FIG. 2 and one screen of the digital television receiver of FIG. First, when, for example, a drama of a desired television station 3 of a television program currently being broadcast in each television broadcasting station 3 is selected from within the content holder 1, the drama is displayed on the display screen of the digital television receiver 5, and the drama is displayed. A banner advertisement related to the drama, for example, a cosmetics banner of a performer, a clothes banner, a store banner of a store, a restaurant, a hotel, or the like is displayed (step S1).

[0011] On the other hand, if the user is interested in the clothing of the talent who is performing while watching the drama, for example, the female talent A, clicking on the clothing banner displays the names of a plurality of performing talents. , The talent A is selected. When the talent A is selected in this manner, the data of the clothes worn by the talent A as information accompanying the television program is changed to the jacket maker name, jacket price, shirt maker name, shirt Price, skirt manufacturer name, skirt price information is displayed,
A detailed information banner is displayed on this screen (step S
2).

[0012] Further, when the user clicks on a more detailed information banner on clothes, an information screen that is deeper than the above information, for example, information on the sizes of jackets, shirts, and skirts being manufactured, or a list of stores that sell, A map and the like are displayed, and a stock confirmation banner is displayed (step S3). When the stock confirmation banner is clicked, the stock information is displayed and the order banner is displayed (step S4). If there is a purchase request, the purchase can be performed by performing the same operation as the normal online shopping. it can.

When the television program is a travel program, information on accommodation facilities appearing in the program, for example, images of the appearance of the facility, images such as indoor photos, accommodation expenses, reservation status, directions from the nearest station, etc. They are displayed sequentially and can be reserved. Furthermore, in the case of a cooking program, the recipe is displayed guided from the banner, so the viewer does not need to take notes as before, and it is very convenient, and the ingredients and seasonings appearing in the recipe are also displayed. As a result, products such as cooking utensils and their manufacturers can obtain an effective advertising effect.

[0014] The information that the user has seen the banner advertisement displayed on the television program can be left as a statistic at the television broadcasting station 3, so that it can be used as marketing data for companies such as sponsors. Become.

In the above-described embodiment, a case has been described in which an advertisement related to a television program is displayed. However, when the banner is clicked, a questionnaire that the sponsor of the banner wants, a user's name and address, , Phone numbers, hobbies, etc. to get information about the user,
Marketing information may be obtained. Although the digital television broadcast using the artificial satellite 4 has been described, the digital television broadcast using the terrestrial wave may be used.

Further, in the above-described embodiment, a case has been described in which a banner advertisement is attached to a program being viewed. However, in a digital television, a television program list guide of each broadcasting station in a state where a receiver is turned on ( EPG: El
Since the “Electric Program Guide” is displayed, a banner advertisement related to a program such as a sponsor of the program may be pasted on the program guide display screen.

Also, in the above-described embodiment, the case of interactive digital television broadcasting has been described. However, even in one-way television broadcasting, digital broadcasting related to the program being broadcast is displayed. A banner advertisement related to a program such as a sponsor of the program being broadcast may be attached on the broadcast screen.

[0018]

According to the present invention, as described above, an advertisement screen such as a banner related to a television program being viewed on a display screen of a digital television receiver is attached using a digital television broadcast capable of two-way communication. Therefore, the needs of the banner sponsor and the interests of the user are matched, and the possibility that the user clicks on the banner is extremely high. This is an effective advertising method and the user saw the banner. Can be left as statistics at a television broadcasting station, which can be useful for companies such as sponsors.

When the banner is clicked, a questionnaire screen or the like for obtaining information of a user who wants the sponsor of the banner is displayed, and the questionnaire information can be used as marketing information of each user. It is very effective.

Further, since it is possible to order a product, it is possible to examine and select a product based on sufficient information, and to order the selected favorite product while staying at home. In addition, since there are a plurality of pieces of advertisement information, it is possible to obtain information on various products and place an order.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram for implementing a method for acquiring information such as an advertisement using digital television broadcasting according to the present invention.

FIG. 2 is a flowchart of FIG. 2 for explaining the above operation.

FIG. 3 is an explanatory diagram showing one screen of the digital television receiver of the above.

[Explanation of symbols]

 1 Content Holder 2 Advertisement Distribution Server 3 TV Broadcasting Station 4 Artificial Satellite 5 Digital TV Receiver

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) H04N 5/445 H04N 5/445 Z 7/173 630 7/173 630

Claims (5)

[Claims] 1. An advertisement information such as a banner advertisement related to a television program being watched is pasted on a display screen of an interactive digital television receiver using digital data communication such as a telephone line network, and the advertisement information is clicked. A method for obtaining information such as advertisements using digital television broadcasting, wherein the advertisement information can be sequentially obtained at a deeper depth. 2. The method for acquiring information such as an advertisement using interactive digital television broadcasting according to claim 1, wherein a desired commodity selected from the advertisement information can be ordered. A method for acquiring information such as advertisements using television broadcasting. 3. The method for acquiring information such as an advertisement using interactive digital television broadcast according to claim 1 or 2, wherein the advertisement information includes a plurality of advertisement information. Information acquisition method. 4. Advertisement information such as a banner advertisement of a sponsor related to each program is pasted on a television program list guide of each broadcasting station displayed on the display screen of the interactive digital television receiver, and the advertisement information is clicked. A method for obtaining information such as advertisements using digital television broadcasting, wherein the advertisement information can be sequentially obtained at a deeper depth. 5. A digital television broadcast characterized in that advertisement information such as a banner advertisement of a sponsor related to the digital broadcast is attached to a digital broadcast portion displayed on a display screen of a one-way television receiver. Information acquisition method for advertisements etc.