JP2002140616A - System for managing advertisement effect measurement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement effect measurement management system capable of accurately measuring the advertising effects of an off-line advertisement. SOLUTION: A computer system for evaluating the advertising effect in various advertising media of a company off-line, is provided with a campaign database including campaign specific information for specifying a campaign or an advertising medium provided by each company and a mail address made to correspond to the campaign or the advertising medium and an application database in which the input information of a user who applies for advertising effect measurement by the campaign or the advertising medium by using the mail address carried on the advertising medium, performs the advertising effect measurement by the campaign or the advertising medium in such a manner that a user transmits e-mail to the mail address carried on the advertising medium by a portable radio terminal through a communication network including the Internet and accurately measures the advertising effects by taking advertising effects by off-line into consideration.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for soliciting applications from a portable radio terminal for an offline campaign or an advertisement effect measurement using an advertising medium, receiving a campaign application, and measuring the advertising effect for each advertising medium. is there.

[0002]

2. Description of the Related Art Conventionally, the use of the Internet has been rapidly expanding. In particular, information mainly called an image called a homepage is stored in a URL (Unknown) indicating an address of the page.
iformResource Locator) and access the Web
2. Description of the Related Art A usage form of browsing using an application program called a browser has been widely performed. Such functions of homepages on the Internet have attracted attention, and commercial use such as online shopping and questionnaires has been rapidly increasing. In response to this, websites have been sponsored on the Internet, and advertisements have become active. However, evaluating the effectiveness of an ad on a homepage requires understanding how well the ad is viewed by users. For that purpose, the number of accesses to the homepage on which the advertisement is posted is important, and the number of accesses is counted from an access log record or the like which records the results of the access to the homepage, and used as an index for determining the advertisement charge.

[0003]

However, in a form in which a user browses and accesses a homepage established using the Internet in the above-described conventional example, the number of accesses is directly recorded and counted, thereby evaluating online advertisements. Is possible, but the information provider can provide campaigns and other orders received from advertisers' companies through advertising media such as street signboards, store merchandise, and TV for general users who do not use the Internet. In the case of, there is a problem that the evaluation of the advertising effect is impossible because the user cannot accurately count the advertisements actually focused on.

Therefore, according to the present invention, an e-mail address is allocated for each offline campaign target, a user applies using the e-mail address from a portable wireless terminal, and the campaign is uniquely identified by associating each e-mail address with a database. It is an object of the present invention to provide an advertisement effect measurement management system which can measure an offline advertisement effect by registering the advertisement effect so that the advertisement effect can be measured by integrating the online advertisement.

[0005]

In order to achieve the above object, an invention according to claim 1 is a computer system for evaluating the advertising effect of various types of advertising media of a company offline, in a campaign or a campaign provided by each company. A campaign database including campaign identification information for specifying an advertising medium and an e-mail address associated with the campaign or the advertising medium, and an advertisement effect measurement by the campaign or the advertising medium using the e-mail address posted on the advertising medium An application database in which the input information of the user who applied for the application is registered, and the advertisement effect measurement by the campaign or the advertising medium is transmitted to a mail address posted on the advertising medium by the user via a communication network including the Internet. Email from mobile wireless terminal It is characterized in that performed by sending a.

[0006] The invention according to claim 2 is provided with a company database in which company identification information for specifying each company performing a campaign is registered, and issues a specific mail address to a campaign or an advertisement medium received from a client company. E-mail address issuing means for allocating and allocating, campaign receiving means for registering a company campaign, posting the e-mail address on each advertisement medium and starting a campaign, and being associated with the campaign or advertisement medium by the e-mail address issuing means. Campaign data storage means for storing the e-mail address in the campaign database.

According to a third aspect of the present invention, a user transmits a blank mail to a mail address associated with a campaign or an advertisement medium using a portable wireless terminal having a mail transmission / reception function, and the campaign or the advertisement is transmitted. Campaign application means for applying for advertising effectiveness measurement by medium, campaign receiving means for receiving application mail from the user and confirming the presence or absence of the applicable campaign or advertisement medium from the campaign database, If there is no application data for the user if there is no application data, a campaign application registration means for registering in the application database is provided.

According to a fourth aspect of the present invention, there is provided a mail server which receives a mail from a user applying for the advertisement effect measurement by the campaign or the advertising medium and has a mailbox for each mail address, and wherein the campaign receiving means comprises: It is characterized in that the application transmission mail from the user's portable wireless terminal is automatically sorted for each campaign or advertisement medium.

According to a fifth aspect of the present invention, there is provided a member database in which member identification information including at least an ID, a password, and a name (or name) for specifying a user who applies to the campaign or the advertisement effect measurement using the advertisement medium is registered. And a web server that provides information to a client company that provides the campaign, a user who applies for the advertisement effect measurement by the campaign or the advertising medium, and a system administrator, wherein the mail server includes:
A function of transmitting information related to the campaign or the advertising medium to the user by e-mail, and providing a user registered with the campaign application registration unit with a U.S.
The user designates the URL, refers to a Web page, and uses the provided information URL notifying means for transmitting the mail with the RL link, and a portable wireless terminal having a mail sending / receiving function and a Web browser function. Sweepstakes
By inputting the provided information application means for applying for a present or the like and the provided information referred to by the user to the Web page, the applicable user is checked again from the applied database, and the user inputs necessary information to the member database. It is characterized by comprising a member registration means for performing member registration, and an application registration completion means for notifying a user of the completion of the application or the member registration procedure by e-mail.

[0010] The invention according to claim 6 is that the user who has completed the membership registration is given points each time an application for measuring the advertising effect by the campaign or the advertising medium is received, and a cash voucher corresponding to the obtained points. Alternatively, it can be exchanged for a product.

[0011] The invention according to claim 7 is a communication device, comprising: a reporting unit capable of confirming, via a communication network, an advertisement browsing effect relating to the campaign or the advertising medium to which the user has applied, and an applicant data relating to the campaign or the advertising medium. And an applicant data download unit that can be downloaded from a database.

[0012] In the invention described in claim 8, the mail address has a user ID portion composed of a plurality of digits,
It is characterized in that a campaign code is assigned to at least the first two or more digits, a free code is assigned to the next plurality of digits, and an error correction check digit is added to the last digit.

According to a ninth aspect of the present invention, the campaign database stores at least campaign specifying information for specifying a campaign or an advertising medium in association with a mail address, and searches for a campaign code of the mail address. It is characterized in that a campaign or an advertising medium can be uniquely identified.

[0014] According to a tenth aspect of the present invention, the reporting means and the applicant data download means collect the total number of times of online access and offline application access, and accurately measure the advertising effect. It is characterized by being able to.

[0015]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a configuration diagram of the advertisement effect measurement management system according to the present embodiment. In FIG. 1, reference numeral 1 denotes a portable wireless terminal having a mail sending / receiving function and a Web browser function used by a user for application, and is connected to an Internet communication line 5 via a wireless communication network and a base station (communication carrier) 10. . As the mobile wireless terminal, for example, in addition to a mobile phone having NTT, docomo i-mode compatible or equivalent functions of other systems, various mobile terminals (PDs) having a wireless communication function are provided.
A: Information terminals, palmtop computers, notebook computers, etc.) can be used.

Reference numeral 2 denotes a network device of the present system installed in the network center. Reference numeral 3 denotes a mail server installed in the network device 2, which receives a mail application from a user, and transmits a response mail relating to the application. 4 is the P installed at the client company
With a terminal device such as C (personal computer), the result of browsing the advertisement can be confirmed using the reporting means.
Reference numeral 5 denotes an Internet communication line, and reference numeral 6 denotes a terminal device for managing the system, for managing the entire system and monitoring a schedule. Reference numeral 7 denotes a Web server installed in the network device 2, which receives information provision and reporting processing to the user from a Web page of a corresponding URL, and performs registration and search processing in a database. Reference numeral 8 denotes a database server installed in the network device 2, which stores a campaign database, an application database, a member database, a company database, and the like.

Next, the operation will be described. FIG. 2 is a diagram showing an overall business flow of the advertisement effect measurement management system shown in FIG. First, as shown in the overall work flow of FIG. 2, the registration of an order campaign from a client (company) is performed by ordering a sweepstakes application page URL, prize type (invitation ticket, electric appliance, telephone card, travel ticket, game, PC
The system is notified and ordered including the type of related ..., the application method (questionnaire, quiz, etc.), the prize amount, the total number of winners, the lottery date, etc. (S1). The system performs the order registration procedure (S2), registers the company campaign (S2).
3), issue a mail address (S4).

This e-mail address is issued for each campaign or advertising medium provided by the company.
As shown in (1), a number is assigned to the user ID and used as a campaign ID. (1) A campaign code in which the first two numbers are given for each campaign. (2) The following four numbers are codes that can be freely set by the company for each campaign, and are used for setting for each advertising medium, each region, and the like. (3) A check digit for checking whether the numerical values of (1) and (2) are correctly described. (4) The domain name owned by the network center in the system can be selected by the domain name. As described above, since each campaign or advertisement medium has its own e-mail address, the campaign or advertisement medium can be uniquely identified by the e-mail address.
(This is the email address issuing means).

Therefore, a predetermined mail address is given to the campaign received from the client company in advance, and as shown in an example of the campaign database in FIG. It is registered so that it can be identified. In FIG. 7, reference numeral 10 denotes a table number;
Is the campaign name, 12 is the ordering client company name, 1
3 is a corresponding mail address. Thus, for example, the campaign of NO1 is changed from the campaign code “99” of the e-mail address 13 to the “summer” campaign (prize walkman, providing company is ABC Transportation, etc.).
Can be uniquely searched and identified. In FIG. 7, ７ at the bottom of the campaign name indicates a character, and △ at the bottom of the e-mail address indicates a number.

FIG. 7 shows, by way of example, three items: a campaign 11, a company name 12, and an e-mail address 13. Other items (prize name, campaign period, campaign period,
Of course, a deadline or the like may be added. (The above is the campaign data storage means.) After the issuance of the e-mail address, the e-mail address is posted on each advertising medium targeted for the campaign (S5), and the campaign is started (S6). (These are the actions of the campaign ordering means.) In some cases, a special campaign is not performed, but only the advertising effect of the advertising medium is measured. In this case, the campaign name is used to identify the target of the advertisement.
The subsequent application operation will be described below with reference to FIGS.

The application processing procedure (S30 to S44) will be sequentially described with reference to the flow of the application reception processing from the portable wireless terminal owned by the user shown in FIG. When the user knows the campaign or the advertising medium and sends it from the mobile wireless terminal 1 to an e-mail address posted on the advertising medium or the like (S30), the e-mail address provided on the mail server 3 side in the network device 2 (S31), the e-mail is analyzed with reference to the e-mail address corresponding to the campaign or the advertising medium created at the time of campaign registration (S3).
2) Create an e-mail address of the user who will be notified of the transmission of information accompanying the campaign and the completion of registration (S3)
3). For example, if the mailbox is "9999" shown in FIG.
If it is analyzed as "99 9 ...", it is "NO1's sweepstakes campaign provided by ABC Transportation Company", and it is definitely judged that it is an application for the campaign currently being executed, and the applicant is registered (S34). Is registered in the application database 21 (S35).

The network device 2 searches the campaign database 20 for campaign information as shown in FIG. 7 (S36), creates an email with a “URL” link for the prize application page of the campaign, and sends it via the email server 3. To the address of the applicant (S37, S38). The registered user who has received the mail with the “URL” link specifies “URL” for providing information such as a street campaign, and applies for a prize through a Web browser (S39). If the application for the sweepstakes application page has been accepted in the application acceptance (S40), the application database 21 and the member database 22 are searched and personal identification is performed, and a prize application registration and a membership registration are performed in the application database 21 (S41). When the registration is completed, a registration completion mail is transmitted to the user (S42). At this time, if a member registration is desired in order to simplify the procedure each time or to obtain points and obtain incentives, a registration procedure is performed (S43). Each time a user registered as a member receives an application for measuring the advertising effect by a campaign or advertising media, points are awarded, and the user can earn cash vouchers, gift certificates, prepared products, alliances equivalent to the number of points obtained. Can be exchanged for company products. The other step S44 relates to ordering / order receiving procedures with the providing company. In this way, a campaign application method can be established simply by sending an e-mail,
Register as a member via the page and get information about the campaign.

Next, a more detailed application processing operation will be described with reference to the flowcharts of FIGS. 4 and 5
FIG. 4 is a diagram showing a detailed flow of an application receiving process shown in FIG. 3. First, the user sends a blank application mail to the mail address posted on the campaign (S10).
0). (This is the operation of the campaign application method.)

The network device 2 that has received the mail in the mail box of the mail server 3 shown in FIG. 3 searches the campaign database 20 to check whether there is an application campaign (S101). If there is no campaign to be applied, or if the period has expired, a refusal email is sent (S102). (The above is the operation of the campaign receiving means.)

If it is determined that the campaign is currently underway in S101, the application database 21 is further searched to check the application history of the application user (S103). If the application has already been made, a "sorry" email is sent and cut off to avoid double application (S104). If it is the first time to apply for this campaign, applicant data is registered in the application database 21 (S105). (This is the operation of the campaign application registration means).

After registering the applicant name in the application database 21, the network device 2 transmits the “URL” of the provided information such as a prize page of the campaign via the mail server 3.
Send an e-mail with a link to the application user (S10
6). The user who has received the mail with the “URL” link calls the prize application Web page by specifying “URL” and applies (S107). (This is the operation of the provided information URL notification means and the provided information applying means).
A specific image in this case is shown in the screen image of FIG.

In S106 of FIG. 4, the mail server 3
The mail transmitted from the server has the contents as shown in FIG. The user can specify the “URL” to specify the W
The web browser is activated, and an application is made from the prize application top page as shown in FIG. 8B transmitted from the Web server 7. The network device 2 checks the presence or absence of the campaign input by the user via the application reception site of the Web server 7 (S108), and confirms the application (S109).
The application database 21 is searched to confirm that it is the campaign applicant (S111).

Next, the network device 2 searches the member database 22 to check whether the applicant has already been registered as a member (S112). For non-members, Figure 8
As shown in (c), the applicant who has accessed the application page is prompted to input each item of the application page set as a default (S114). On the other hand, if the member is already a member, as shown in FIG. 9 (c), each item of the member is set as a default, and each item to be input in advance is pulled out from the member database 22 to prompt input (S113). After confirming the content of the input application page (S115), the prize application is registered in the application database 21 (S11).
7).

Finally, it is checked whether or not there is an easy application for member registration (S118). If there is no application, an application completion mail is transmitted to the user and the process is terminated (S121). If so, a member registration procedure is performed (S119) (this is the operation of the member registration means), and registration completion is transmitted by e-mail (S120). Thus, the application of each user is completed (this is the operation of the application registration completion means).

Referring back to FIG. 2, the client company 4 and the reporting means shown in FIG. 1 use the client terminal device 4 and the reporting means to determine where and how many applicants applied for each day of the campaign and for each advertising medium via a communication network such as the Internet. Can be seen (S10). In addition, since the applicant data can be downloaded from the application database 21 shown in FIG. 3 (S12), according to the flow from S100 shown in FIGS. Both the number of applicants and the number of applicants to the sweepstakes application page are now available, and by obtaining the total number of times online and offline advertisements are accessed, we can accurately measure the overall advertising effectiveness. Can be reflected in corporate advertising budgets.

As described above, according to the present embodiment, it is possible to apply for a campaign by using a mobile phone having a mail transmission / reception function and a Web browser function, and access is possible without using special browsing software. In addition, if the application is only for applying to the measurement of the advertising effect by the campaign or the advertising medium, it is only necessary to send it to the corresponding e-mail address, and the operation is simple. In addition, since an e-mail address is assigned to each campaign or advertisement medium and used as an identification ID, the application mail is automatically sorted by campaign or advertisement medium by receiving it in the mailbox just by sending it to the e-mail address by the user. Since the campaign and the mail address are stored in the campaign database in association with each other, the campaign can be uniquely identified from the campaign code, thereby improving the processing efficiency. In addition, by comprehensively checking both online and offline access, including the number of receptions by each company via postcards, faxes, telephones, etc., more accurate access numbers can be tabulated, which results in a highly reliable advertising effect. Measurement becomes possible.

[0032]

As described above, according to the first aspect of the present invention, in a computer system for evaluating the advertising effect of various types of advertising media of a company offline, a campaign or an advertising medium provided by each company is used. A campaign database containing the campaign identification information to be specified and the e-mail address associated with the campaign or advertising medium, and the input of the user who applied for the measurement of the advertising effect by the campaign or advertising medium using the e-mail address posted on the advertising medium An application database in which information is registered, and a user transmits an e-mail from a portable wireless terminal to an e-mail address posted on an advertisement medium via a communication network including the Internet, for measuring an advertisement effect by a campaign or an advertisement medium. By doing so, Is a simple method for Heather,
In addition, it is possible to accurately measure the advertising effect.

According to the second aspect of the present invention, there is provided a company database in which company specifying information for specifying each company performing a campaign is registered, and a specific mail address is assigned to a campaign or an advertising medium received from a client company. E-mail address issuing means to be issued and assigned, campaign registration means for registering a company's campaign, posting an e-mail address on each advertising medium and starting a campaign, and e-mail address issuing means associated with the campaign or advertising medium By providing the campaign data storage means for storing the e-mail address in the campaign database, the client company can easily register and provide the campaign or the advertising medium for measuring the advertising effect.

According to the third aspect of the present invention, the user transmits an empty mail to the e-mail address associated with the campaign or the advertisement medium by using the portable radio terminal having the mail transmission / reception function. Campaign application means for applying for advertising effectiveness measurement using advertising media, campaign receiving means for receiving application mail from users and checking whether there is a relevant campaign or advertising medium from the campaign database, and if the campaign is the application period By providing a campaign application registration means for checking the application database and registering in the application database when there is no application data for the user, it is possible to avoid duplicate application of the user and accurately measure the advertising effect.

According to the fourth aspect of the present invention, there is provided a mail server which receives a mail from a user who applies for an advertisement effect measurement by a campaign or an advertising medium and has a mailbox for each mail address. Since the application transmission mail from the user's portable wireless terminal is automatically sorted for each campaign or advertisement medium, the campaign reception processing is made more efficient, and the writing to the application database becomes functional, and accurate counting becomes possible.

According to the fifth aspect of the present invention, a member database in which member identification information including at least an ID, a password, and a name (or name) for identifying a user who applies for an advertisement effect measurement by a campaign or an advertising medium is registered. And a web server that provides information to a client company that provides the campaign, a user who applies for the advertisement effect measurement by the campaign or the advertising medium, and a system administrator. The mail server provides the user with information related to the campaign or the advertising medium. Provided by a campaign application registering means, a provided information URL notifying means for sending an e-mail with a URL link of a Web page on which the provided information of the company performing the campaign is posted, Has transmission / reception function and Web browser function Using a portable wireless terminal, the user designates the URL, refers to the Web page, provides information to apply for a prize, a present, or the like of the provided information, and inputs the provided information referred to by the user to the Web page Check the applicable user again from the application database and register the member in the member database by inputting the necessary information by the user.Member registration means, and apply by e-mail to notify the user of the application or completion of the member registration procedure By providing registration completion means, in offline advertising, the application route from mobile wireless terminals can be expanded and many announcement effects can be obtained, and accurate measurement of each advertising medium effect will be reflected in corporate advertising and management Can be.

According to the invention described in claim 6, points are given to the user who has completed the membership registration every time an application for the advertisement effect measurement by the campaign or the advertisement medium is received, and a cash voucher corresponding to the obtained points is given. Alternatively, since the merchandise can be exchanged for a product, the merit of the advertisement effect measurement is returned to the user, and the advertisement effect measurement is promoted.

According to the invention described in claim 7, the reporting means for confirming the advertisement browsing effect on the campaign or the advertising medium applied by the user through the communication network, and the applicant data on the campaign or the advertising medium are stored in the communication means. By providing the applicant data download means that can be downloaded from the database, a client company that provides a campaign or an advertising medium can know the advertising effect.

According to the eighth aspect of the present invention, in the mail address, the user ID part is composed of a plurality of digits, a campaign code is assigned to at least the first two or more digits, and a free code is assigned to the next plurality of digits. A code is assigned, and a check digit for error correction is added to the last digit, so the target campaign or advertising medium can be easily specified only by entering the number of a mobile phone, etc., and special browsing software is required. It is possible to apply only for emails that do not.

According to the ninth aspect of the present invention, the campaign database stores at least campaign specifying information for specifying a campaign or an advertising medium and a mail address in association with each other, and searches for the campaign code of the mail address. Thus, the campaign or the advertising medium can be uniquely identified, so that the campaign search becomes easy, and the campaign search and reference processing can be speeded up.

According to the tenth aspect of the present invention, the reporting means and the applicant data download means
Aggregate the total number of access times for online application access and offline application access to enable accurate measurement of advertising effectiveness, creating more economically effective advertising from a comprehensive perspective To help.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of an advertisement effect measurement management system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a business flow of the entire advertisement effect measurement management system shown in FIG. 1;

3 is a diagram showing a flow of a process of accepting an application from the user shown in FIG. 2 using a portable wireless terminal.

FIG. 4 is a diagram showing a detailed flow (No. 1) of an application receiving process shown in FIG. 3;

FIG. 5 is a diagram showing a detailed flow (part 2) of the application receiving process shown in FIG. 3;

FIG. 6 is a diagram showing an example of a mail address shown in FIG. 2;

FIG. 7 is a diagram showing an example of the contents of a campaign database shown in FIG. 3;

8 is an explanatory diagram of the application process shown in FIGS. 4 and 5. FIG.

FIG. 9 is an explanatory diagram in the case of a member in the application process shown in FIG. 8;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Mobile radio terminal 2 Network device 3 Mail server 4 Client terminal device 5 Internet communication line 6 System management terminal device 7 Web server 8 Database server 20 Campaign database 21 Application database 22 Member database 23 Corporate database

Claims (10)

[Claims] Claims: 1. A computer system for evaluating the advertising effect of various types of advertising media of a company offline, wherein a campaign provided by each company and campaign specifying information for specifying the advertising media are associated with the campaign or the advertising media. A campaign database including an e-mail address, and an application database in which input information of users who have applied for the advertisement effect measurement by the campaign or the advertisement medium is registered using the e-mail address posted on the advertisement medium, Advertisement effect measurement using the advertisement medium, wherein the user performs e-mail transmission from a portable wireless terminal to a mail address posted on the advertisement medium via a communication network including the Internet, and the advertisement effect measurement is performed. Management system Stem. 2. An e-mail address issuing means for providing an e-mail address issuing means for issuing and assigning a specific e-mail address to an order receiving campaign from a client company or an advertising medium, comprising: A campaign registration means for registering a company's campaign, starting the campaign by posting the e-mail address on each advertisement medium, and a campaign database for storing the e-mail address associated with the campaign or the advertisement medium by the e-mail address issuing means. 2. The advertisement effect measurement management system according to claim 1, further comprising: campaign data storage means for storing the advertisement data in a campaign data storage. 3. Using a portable wireless terminal having an e-mail transmission / reception function, a user sends an empty e-mail to an e-mail address associated with a campaign or an advertising medium, and measures the effectiveness of the advertising by the campaign or the advertising medium. A campaign application means for applying, a campaign receiving means for receiving an application mail from the user and confirming whether there is a corresponding campaign or an advertising medium from the campaign database, and checking the application database if the campaign is for an application period. The advertisement effect measurement management system according to claim 1 or 2, further comprising a campaign application registration means for registering in the application database when there is no application data of the user. 4. A mail server which receives a mail from a user who applies for the advertisement effect measurement by the campaign or the advertising medium, and has a mail server having a mailbox for each mail address, wherein the campaign receiving means receives the mail from the portable radio terminal of the user. The advertisement effect measurement management system according to claim 3, wherein the application transmission mail is automatically sorted for each campaign or advertisement medium. 5. A member database in which member identification information including at least an ID, a password, and a name (or name) for specifying a user who applies for the campaign or the advertisement effect measurement using the advertisement medium is provided, and the campaign is provided. Web providing information to client companies, users who apply for the advertising effectiveness measurement by the campaign or the advertising medium, and system administrators
A mail server, the mail server having a function of transmitting the information relating to the campaign or the advertising medium to the user by e-mail, and providing a company that performs the campaign to the user registered by the campaign application registration means. The user designates the URL by using the provided information URL notifying means for transmitting the mail with the URL link of the Web page on which the information is posted, and the portable wireless terminal having the mail transmission / reception function and the Web browser function. By referring to the provided information and applying to the prize / present of the provided information, and inputting the provided information referred to by the user to the Web page, the user is checked again from the application database and the user is required Member registration in member database by inputting items The advertisement effect measurement management system according to any one of claims 1 to 4, further comprising: a member registration unit for performing a registration, and an application registration completion unit for notifying a user of completion of an application or a member registration procedure by e-mail. 6. A user who has completed the member registration is provided with points each time an application for measuring the advertising effect by the campaign or the advertising medium is received, and can be exchanged for a voucher or a product corresponding to the obtained points. The advertising effectiveness measurement management system according to claim 5, characterized in that: 7. A reporting means for confirming, via a communication network, an advertisement browsing effect on the campaign or the advertising medium applied by the user, and an applicant data for downloading applicant data on the campaign or the advertising medium from a database. The advertisement effect measurement management system according to claim 1, further comprising a download unit. 8. The mail address, wherein the user ID portion is composed of a plurality of digits, a campaign code is assigned to at least the first two digits, a free code is assigned to the next plurality of digits, and an error is assigned to the last digit. The advertising effectiveness measurement management system according to any one of claims 1 to 4, wherein a correction check digit is added. 9. The campaign database stores at least campaign identification information for identifying a campaign or an advertising medium and an email address in association with each other,
The advertising effectiveness measurement management system according to any one of claims 1 to 4, wherein a campaign or an advertising medium can be uniquely identified by searching for a campaign code of an email address. 10. The reporting means and the applicant data download means totalize the total number of times of online application access and offline application access, thereby enabling accurate measurement of advertising effectiveness. The advertising effectiveness measurement management system according to claim 7.