JP2008077521A - Campaign execution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a campaign execution system for executing a campaign on the Internet. <P>SOLUTION: Campaign registration processing 112 registers information of a campaign registered from a manager terminal 120 to a campaign database 114. A campaign URL is reported to a user through a paper medium, an e-mail, a web page or the like. When a user terminal 140 accesses the campaign URL, campaign execution processing 113 executes the campaign, assigns a prize (point) to a user, and transmits an advertisement page 111 conformed to the campaign to the user terminal 140 to make the user browse it. According to this, the campaign organizer can easily perform formation/execution of the campaign. Since the user can obtain the prize (point) only by clicking the URL, browsing of the advertisement is promoted. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a system for conducting a campaign on the Internet.

Conventionally, advertisements for products and services have been widely performed on the Internet. As a method of advertising on the Internet, for example, first, an advertisement publisher or advertiser creates a web page (hereinafter referred to as “advertisement page”) for advertising a product or the like and uploads it to a server. Then, the URL of the advertisement page is described in a mail magazine or the like transmitted to the user (user), or a banner image with a link to the advertisement page is displayed on a web page browsed by the user. If the user clicks a URL or a banner image, the user can see the advertisement page.
In order to prompt the user to browse the advertisement on the Internet, it is effective to adopt a method in which the user who accesses the advertisement page gains. One of them is to implement a campaign for giving prizes to users who have viewed an advertisement page during a predetermined period.

Here, when an operator of a shopping mall or each store on the Internet conducts the above-mentioned campaign for a user registered in the shopping mall, points available at the shopping mall are used as prizes. It can also be given to users.
The applicant of the present application has conventionally conducted a campaign through paper media or electronic mail (Non-Patent Document 1). This is because, for example, a code consisting of a 12-digit number is posted on a paper medium or e-mail, and when a user accesses the campaign web page from a terminal such as a personal computer or a mobile phone and enters the code, Or points by lottery. The code is prepared for each campaign or for each user, and the campaign or the user can be identified by the code input by the user.
This method has a great effect in a campaign that gives points on condition that the user purchases a product, uses a service, registers a member, or the like.

However, when this method is used for promoting advertisement browsing, the number of campaigns is very large, and the points given to the user in one campaign are also small. For this reason, it is troublesome for the user to input the code in comparison with the points to be acquired. Also, for the campaign organizer (shopping mall operator and each store), the management of different codes for each campaign or for each user is complicated.
Further, in order to conduct an effective campaign on the Internet, the campaign organizer needs to create campaign data in consideration of various factors for each campaign. For example, depending on the campaign contents and user attributes (gender, age group, preferences, etc.), the campaign notification method, whether to give points to all or lottery, in the case of lottery, winning probability or winning It is necessary to decide the number of people and whether the campaign is open (anyone can participate) or closed (only users who can participate). Thus, it takes a lot of labor to prepare a highly effective campaign, and it is difficult to handle a large number of campaigns such as advertisement browsing.

http://luckypoint.rakuten.co.jp/ “Rakuten Lucky Point”

  The subject of this invention is providing the system which can implement a campaign simply on the internet, and solving the above-mentioned problem.

  In order to solve the above-described problems, the present invention provides a campaign execution system on a server that executes a campaign for a user terminal on the Internet, and the server stores an advertisement page. Page storage means, campaign storage means for storing the campaign ID, campaign period, number of granted points, and URL of the advertisement page, and user storage means for storing the user ID and the number of acquisition points A user ID receiving means for receiving the user ID of the user from the user terminal, and an access to the campaign URL including the campaign ID from the user terminal, the user ID from the user ID receiving means The campaign is added to the number of acquired points of the corresponding user storage means. The number of granted points corresponding to D is read from the campaign storage means and added, and the URL of the advertisement page corresponding to the campaign ID is read from the campaign storage means, and the advertisement page is transmitted to the user terminal. And a campaign execution means.

The campaign storage means further stores the maximum number of points awarded and the number of points awarded, and the campaign execution means increases the number of points awarded by 1 every time the number of points awarded is added, The number of granted points may be added until the number reaches the maximum number of granted cases.
The campaign storage means further stores a winning probability, and when the campaign execution means accesses the campaign URL from the user's terminal, the campaign storing means performs a lottery according to the winning probability, On the other hand, the number of the granted points may be added.
The user storage means further stores a campaign participation status indicating which campaign the user has already participated in, and the campaign execution means has access to the campaign URL from the user terminal. By referring to the campaign participation status, the number of points granted may not be added to users who have already participated in the campaign.
Furthermore, when the campaign organizer inputs information from the campaign input means for inputting items of the campaign storage means excluding the campaign ID, the campaign ID is generated, and the campaign ID is generated. Campaign registration means for registering the campaign ID and the inputted information in the campaign storage means may be provided.

  The present invention also provides a campaign execution method on a server for executing a campaign for a user's terminal on the Internet, the server storing an advertisement page in an advertisement page storage means, and the campaign ID, campaign period, number of granted points, and URL of the advertisement page are stored in the campaign storage means, and the user ID and the number of acquired points are stored in the user storage means. A user ID receiving step for receiving a user ID of the user; and upon receiving access to a campaign URL including the campaign ID from the user terminal, the user storage means corresponding to the user ID from the user ID receiving means The grant corresponding to the campaign ID is added to the number of acquired points A campaign execution step of reading out and adding the number of events from the campaign storage means, reading out the URL of the advertisement page corresponding to the campaign ID from the campaign storage means, and transmitting the advertisement page to the user terminal; It is the campaign implementation method characterized by providing.

  The program for making a computer function each means of the campaign execution system in any one of Claims 1-5 is also this invention.

The campaign execution system of the present invention prepares a campaign registration screen for the campaign organizer. Therefore, the campaign organizer can register the campaign in the server simply by inputting information such as the campaign period, the winning probability, the number of grant points, the maximum number of grants, and the advertisement URL into the prepared form. You can also easily edit and delete registered campaigns.
In addition, various winner determination methods such as lottery, all-people winning, and first-come-first-served winning can be adopted depending on combinations of winning probabilities, number of points awarded, and maximum number of cases awarded.
In addition, the campaign execution system of the present invention prepares a campaign URL for each registered campaign. Therefore, the notification of the campaign user can be performed easily and in various ways. For example, it is possible to adopt a notification method according to the purpose of the campaign, the user group to be targeted, etc., such as posting on a paper medium such as a magazine or flyer, posting on an e-mail or website such as a mail magazine.
In addition, since a campaign URL is prepared for each campaign, notification using a QR code is easy. Therefore, it is very convenient in a campaign for mobile phones.
On the other hand, in order to participate in the campaign, the user only needs to access the campaign URL by a simple operation such as clicking, and there is no need for conventional code input or the like. Therefore, browsing of the advertisement page is promoted. Of course, the content of the advertisement page does not necessarily have to be an advertisement for a product or service, and may be information that the user wants to show.

  Hereinafter, an example of an embodiment of the campaign execution system of the present invention will be described in detail with reference to the drawings. Here, an example in which registered users are targeted for campaign implementation and points are given to users who participate in the campaign will be mainly described.

FIG. 1 is a diagram showing a system configuration example of a campaign execution system according to the present embodiment.
In FIG. 1, a server 110 is a server that performs each process of the campaign execution system of this embodiment.
The manager terminal 120 is a terminal such as a personal computer where a campaign organizer (for example, an operator in a shopping mall on the Internet, etc.) registers, edits, and deletes a campaign. Connected with. The connection may be made via the Internet 130.
The user terminal 140 is a terminal used by the user, and is a terminal that can access the server 110 through the Internet 130 such as a personal computer or a mobile phone. The browser 141 is browser software installed in the user terminal 140. The user terminal 140 may further include a bar code reader (for example, a QR code reader of a mobile phone) or the like.

Returning to the server 110, the advertisement page 111 is an advertisement page to be browsed by the user. For example, the campaign organizer creates it on the administrator terminal 120 and uploads it to the server 110. The contents of the advertisement page 111 do not necessarily have to be advertisements for products and services, and may be information that the user wants to show to the user.
The campaign registration process 112 is a program for registering in the campaign database 114 information such as the campaign holding period, the winning probability, and the URL of the corresponding advertisement page input by the campaign organizer from the administrator terminal 120.

FIG. 2 is a diagram showing an example of items in the campaign database 114.
“Campaign ID” is an ID unique to the campaign, and is automatically determined by the system when the campaign is registered.
“Campaign Japanese name” and “Campaign English name” are the names of the campaign in Japanese and English, respectively. “Campaign period” is a period during which a campaign is conducted. “Winning probability” is the rate of winners to participants. The “number of points awarded” is the number of points awarded to the winner. “Maximum number of grants” is the maximum number of winners.
“Campaign type” is an option of whether the campaign is performed on a web page for a personal computer, a web page for a mobile phone, or both.
The “advertisement message” is a message displayed on a link for making a transition from the campaign page to the advertisement page 111. “Advertisement URL (Personal Computer)” and “Advertisement URL (Mobile)” are URLs for the personal computer and the mobile phone of the advertisement page 111 transitioned from this campaign, respectively.
The “point validity period” is a period in which points given to the user in this campaign can be used. Note that this item may be omitted when the point use period is not provided in the system.
In the present embodiment, the items from the above-mentioned “campaign Japanese name” to “point valid period” are entered by the campaign organizer from the administrator terminal 120 and registered. Thus, in this embodiment, information necessary for the campaign can be easily registered. The campaign registration will be described in detail later.

Further, the “number of points awarded” is the number of users who have been awarded points so far in the campaign. The number of points awarded is updated (increased by 1) each time points are awarded to the user.
In addition, although the example which manages said item by one database is demonstrated here, you may divide and store in several databases. Moreover, you may provide items other than the above as needed.

In this embodiment, a unique URL (hereinafter referred to as “campaign URL”) is prepared for the campaign in order to notify the user of the campaign. The campaign URL is prepared for a personal computer, a mobile phone, or both depending on the campaign type described above.
Here, in the present embodiment, a URL using the above-described campaign ID (an ID unique to the campaign) is set as the campaign URL. For example, if the campaign ID of a certain campaign is “1234567”, the campaign URL for a personal computer is “https://clickpoint.rakuten.co.jp/?cp=1234567”, and the campaign URL for a mobile phone is “https: // www. //Stg-cp.rakuten.co.jp/?cp=1234567 ". That is, when the user accesses the URL, a campaign execution process 113 described later can be started using the campaign ID as a parameter, and the corresponding campaign can be executed.
The campaign URL is notified to the user by, for example, a method of linking to a website, placing it in an e-mail such as a mail magazine, or placing it in text or QR code on a paper medium.

When the user accesses the campaign URL from the user terminal 140, the campaign execution process 113 gives a point to the winning user by lottery, transmits the advertisement page 111 corresponding to the campaign to the user terminal 140, and sends it to the user. It is a program to be browsed.
The granted points are stored in the user database 115 and can be used by the user thereafter.

FIG. 3 is a diagram showing an example of items in the user database 115.
“User ID” is an ID unique to the user. The “password” is a password for the user to log in to the campaign execution system of the present embodiment. In the present embodiment, it is assumed that the user logs in with a user ID and password, as is done in many conventional login processes.
“Acquired points” is the number of points currently owned by the user. “Point valid period information” is information indicating the valid period (available period) of points. “Campaign participation status” is information indicating which campaign the user has already participated in. With these items, it is possible to provide a valid period for the points, or to allow the user to participate in the same campaign only once.
In addition, although the example which manages said item by one database is demonstrated here, you may divide and store in several databases. In addition, items other than the above (for example, personal information such as the user's name and address, information indicating user's preference, point acquisition history, etc.) may be provided as necessary.

  In FIG. 1, the server 110 is illustrated as one, but actually, for example, a web page such as the advertisement page 111 is a web server, and the campaign registration process 112 and the campaign execution process 113 are an application server. In addition, the campaign database 114 and the user database 115 are stored in a data server. The server configuration described here is an example.

  Hereinafter, (1) campaign registration by the campaign registration process 112, (2) notification of the registered campaign to the user, and (3) campaign execution by the campaign execution process 113 will be described in order.

(1) Campaign Registration In this embodiment, it is assumed that the campaign organizer registers, edits, and deletes a campaign from the administrator terminal 120. Here, registration of a campaign will be described using an example in which a tool for registering, editing, and deleting a campaign is prepared in the administrator terminal 120. The campaign may be registered by other methods.
Hereinafter, registration of a campaign will be described with reference to a diagram illustrating an example of a screen displayed on the administrator terminal 120.

FIG. 4 is a diagram showing the transition of the campaign registration screen. As shown in FIG. 4, the top screen 500 is first displayed on the administrator terminal 120. From the top screen 500, a transition can be made to a campaign registration screen 600 for newly registering a campaign or a campaign list screen 900 for displaying a list of already registered campaigns.
When the campaign information is entered on the campaign registration screen 600, the screen changes to a campaign registration confirmation screen 700 for allowing the administrator to confirm the input contents. After confirming the input contents and registering the campaign, the screen transitions to the campaign registration completion screen 800 and the campaign registration is terminated.
Further, the campaign list screen 900 can be changed to a campaign detail screen 1100 for displaying the details of the campaign, a campaign edit screen 1200 for editing the contents of the campaign, or a campaign deletion screen 1500 for deleting the campaign.
When the content of the campaign is edited on the campaign editing screen 1200, the screen changes to a campaign editing confirmation screen 1300 for allowing the administrator to confirm the edited content. When the edited content is confirmed and saved, the screen changes to a campaign editing completion screen 1400 and the editing of the campaign is terminated.
When a campaign is deleted on the campaign deletion screen 1500, the screen moves to a campaign deletion completion screen 1600, and the campaign deletion ends.
Hereinafter, registration / editing / deletion of a campaign will be described with reference to the drawings showing examples of these screens.

  FIG. 5 is a diagram showing an example of the top screen 500. The “campaign registration tool” link 510 is a link for transitioning to the campaign registration screen 600. The “campaign list tool” link 520 is a link for transitioning to the campaign list screen 900.

FIG. 6 is a diagram showing an example of the campaign registration screen 600. The campaign information input field 610 is an input field for inputting campaign information. Here, from the administrator terminal 120, the campaign Japanese name, campaign English name, campaign period, winning probability, number of granted points, maximum number of granted cases, campaign type, advertisement message, advertisement URL (computer), advertisement URL (mobile), point valid Enter the period. These items correspond to the items in the campaign database 114 described above.
In the input example of FIG. 6, the winning probability is 100%, the number of granted points is 100 points, and the maximum number of granted cases is 100. That is, it is a campaign that gives 100 points to the first 100 users who participated (accessed to the campaign URL) during the campaign period. In addition, for example, if the winning probability is 5%, the number of granted points is 50 points, and the maximum number of granted cases is not specified, it means that 50 points are given to 5% of users who participated during the campaign period. As described above, in this embodiment, various prizes can be given by combining the winning probability, the number of points awarded, and the maximum number of cases awarded.
When the user inputs in the campaign information input field 610 and clicks the “next” button 620, the screen shifts to a campaign registration confirmation screen 700 for confirming the input contents. On the other hand, when the “return” link 630 is clicked, the top screen 500 is displayed again.

FIG. 7 is a diagram showing an example of a campaign registration confirmation screen 700. In the campaign information display column 710, information input on the above-described campaign registration screen 600 is displayed.
When the “Register” button 720 is clicked, the campaign registration process 112 is activated. The campaign registration process 112 generates a unique campaign ID for the campaign. Then, the campaign ID, the campaign name entered in the campaign registration screen 600, the campaign English name, the campaign period, the winning probability, the number of grant points, the maximum number of grants, the campaign type, the advertisement message, the advertisement URL (computer), the advertisement URL ( Mobile), the point validity period is stored in the campaign database 114. For the number of points given, zero is stored as an initial value.
When registration in the campaign database 114 is completed, the screen transitions to a campaign registration completion screen 800.
On the other hand, when a “return” link 730 is clicked on the campaign registration confirmation screen 700 of FIG. 7, the screen returns to the campaign registration screen 600 and information can be corrected. Further, items input on the campaign registration screen 600 can be changed on the campaign edit screen 1200 described later.

FIG. 8 is a diagram showing an example of a campaign registration completion screen 800. The campaign URL (personal computer) display field 810 and the campaign URL (mobile phone) display field 820 display the campaign URL (personal computer) and the campaign URL (mobile phone), respectively, to notify the administrator who is the input person. As described above, the campaign URL is a URL unique to the campaign, and the character string after “? Cp =” is the campaign ID.
When the “go to management menu” link 830 is clicked, the screen transitions to the top screen 500.

Returning to the top screen 500 of FIG. 5, clicking the “campaign list tool” link 520 transitions to the campaign list screen 900.
FIG. 9 is a diagram showing an example of the campaign list screen 900. In the campaign list display column 910, campaign information read from the campaign database 114 (in FIG. 9, campaign Japanese name, campaign English name, campaign period, point validity period) is displayed in a list. In the present embodiment, it is assumed that only the campaigns before and during the start are displayed in the campaign list display field 910 and the completed campaigns are not displayed. In addition, the campaign being held can be viewed in detail on the campaign details screen 1100, but cannot be edited or deleted. Note that this is an example, and for example, a completed campaign may be browsed, and an ongoing campaign may be edited or deleted.
When a “details” button 911 displayed on the right of each campaign is clicked, a transition is made to a campaign details screen 1100 displaying details of the campaign. When the “edit” button 912 is clicked, a transition to a campaign editing screen 1200 for editing the campaign is made. When a “delete” button 913 is clicked, a transition is made to a campaign deletion screen 1500 for deleting the campaign.
In the number display column 920, the total number of campaigns to be displayed as a list (62 in FIG. 9) and the number currently displayed (1 to 10 in FIG. 9) are displayed. When the “next 10 cases” link is clicked, a transition is made to a campaign list screen 900 in which the next 10 cases (11 to 20 in FIG. 9) are displayed in the campaign list display field 910. At this time, the “previous 10 cases” link may be displayed in the number display column 920.
When a “return” link 930 is clicked, a transition is made to the top screen 500.

Here, on the campaign list screen 900 in FIG. 9, both editing and deletion of the campaign can be performed. However, for example, if each shopping mall store has a system in which campaigns can be carried out, there will be multiple campaign organizers, and only some of them will be authorized to view, edit, and delete campaigns. It is necessary.
For such access permission, there are cases where the level of authority is divided according to the status of the accessor or the case where authority is given only to the organizer of the campaign. In this case, for example, at the time of registering the above-mentioned campaign, it is necessary to store information on the campaign organizer in the campaign database 114.
FIG. 10 is a diagram showing an example of a campaign list screen when there is no editing authority. The campaign list display field 1010, “details” button 1011 and “delete” button 1012 are the same as those on the campaign list screen 900 of FIG. Since no editing authority is given, the “Edit” button is not displayed. Alternatively, it may be displayed in a format that disables operations such as clicking. In addition, when it is desired to restrict both editing and deletion (only viewing details), the “delete” button 1012 is not displayed.
The number display column 1020 and the “return” link 1030 are the same as those in the campaign list screen 900 of FIG.

Returning to the campaign list screen 900 of FIG. 9, when the “details” button 911 is clicked, the screen changes to the campaign details screen 1100.
FIG. 11 is a diagram showing an example of the campaign details screen 1100. In the campaign information display column 1110, the campaign Japanese name, campaign English name, campaign period, winning probability, campaign type, advertisement message, advertisement URL (PC), advertisement URL (mobile), and point validity period are displayed in the campaign database. The data is read from 114 and displayed. Further, the campaign ID is read out, and the campaign URL (personal computer) and the campaign URL (mobile) are displayed.
In the point grant information display column 1120, the number of grant points and the maximum number of grants are read from the campaign database 114 and displayed. In the column for the number of grants, the number of winners (that is, the number of points awarded at the present time) is read and displayed. In addition, the number of grants is still zero for pre-launch campaigns.

A header (computer) display field 1130, a footer (computer) display field 1140, a header (mobile) display field 1150, and a footer (mobile) display field 1160 are respectively displayed on a web page (for PC) Headers and footers to be displayed at the top and bottom of the page and mobile page. The header and footer are created, for example, as an HTML file or an image file.
In this embodiment, when the campaign organizer does not specify the header and footer, the header and footer prepared in advance by the system are displayed as defaults on the campaign page, but the campaign organizer prepares himself. It is also possible to upload the header and footer to the server 110 and display them on the campaign page.
In the latter case, the header and footer file names must be attached according to the rules determined by the system. For example, the campaign English name of the campaign database 114 is used as the file name (for example, when the campaign English name is “cpn001”, the header is “cpn001_header” and the footer is “cpn001_footer”). Thereby, the designated header and footer can be displayed on the campaign page.

Returning to the campaign list screen 900 of FIG. 9, when the “edit” button 912 is clicked, the screen changes to the campaign edit screen 1200.
FIG. 12 is a diagram showing an example of the campaign editing screen 1200. In the campaign information edit column 1210, the campaign Japanese name, campaign English name, campaign period, winning probability, campaign type, advertisement message, advertisement URL (computer), advertisement URL (mobile), and point validity period are displayed in the campaign database. The data is read from 114 and displayed in an editable input field such as a text box. The campaign URL (personal computer) and the campaign URL (mobile) are displayed in a format that cannot be edited.
In the point grant information edit column 1220, the number of grant points and the maximum number of grants are read from the campaign database 114 and displayed in an editable input column such as a text box.
When the campaign organizer edits the above items and clicks the “confirm” button 1230, the screen changes to a campaign edit confirmation screen 1300. When the “return” link 1240 is clicked, the screen changes to the campaign list screen 900 of FIG.

FIG. 13 is a diagram showing an example of a campaign edit confirmation screen 1300. Each item after editing is displayed in the campaign information display column 1310 and the point grant information display column 1320. Here, the edited item may be displayed in an easy-to-understand manner by changing the character color.
When the “execute” button 1330 is clicked, the campaign registration processing 112 is started, the campaign database 114 is updated with the edited contents, and the screen is shifted to the campaign editing completion screen 1400. When a “return” link 1340 is clicked, the screen returns to the campaign editing screen 1200 of FIG.
FIG. 14 is a diagram showing an example of a campaign editing completion screen 1400. When a “to top screen” button 1410 is clicked, the screen transitions to the top screen 500 of FIG. When a “return” link 1420 is clicked, the screen changes to the campaign list screen 900 of FIG.

Returning to the campaign list screen 900 of FIG. 9, when a “delete” button 913 is clicked, a transition to the campaign delete screen 1500 is made.
FIG. 15 is a diagram showing an example of a campaign deletion screen 1500. In the campaign information display column 1510 and the point grant information display column 1520, each item of the campaign is read from the campaign database 114 and displayed.
When a “delete” button 1530 is clicked, the campaign registration process 112 is started, the campaign is deleted from the campaign database 114, and the screen moves to a campaign deletion completion screen 1600. When the “return” link 1540 is clicked, the screen changes to the campaign list screen 900 of FIG.
FIG. 16 is a diagram showing an example of a campaign deletion completion screen 1600. When the “To Top Screen” button 1610 is clicked, the screen transitions to the top screen 500 of FIG. When a “return” link 1620 is clicked, the screen changes to the campaign list screen 900 of FIG.

Thus, in the campaign execution system of this embodiment, a campaign registration screen is prepared for the campaign organizer.
Therefore, the campaign organizer creates a campaign by simply inputting information such as the campaign period, the winning probability, the number of granted points, the maximum number of granted cases, the advertisement URL, etc. into the prepared form, and the campaign database of the server 110 114 can be registered. You can also easily edit and delete registered campaigns.

(2) Campaign notification The campaign notification to the user is made by notifying the user of the campaign URL.
As a method of notifying the user of the campaign URL, for example, there is a method of displaying the URL on an e-mail such as a mail magazine, a user-dedicated page, and the like. These methods are effective when a campaign is desired to be closed with a user having a certain attribute (gender, age group, preference, etc.) as a target. However, strictly speaking, any user who knows the URL can participate in the campaign.
There is also a method of posting on a website that anyone can view. This is useful when you want to run a campaign open (anyone can participate). In this case, if the campaign URL is posted prominently, a large number of users can participate. On the other hand, posting many pages so that they are not conspicuous makes it possible for users to enjoy treasure-hunting fun on the page, and because users click on links, Can be viewed.
There is also a method of notifying by posting a URL or QR code on a paper medium (for example, a magazine or a flyer). This is also effective when it is desired to conduct a campaign in an open manner, but in actuality, it can be expected that many participations from the user group targeted by the magazine or flyer will be obtained.
When notifying the user of the campaign URL by e-mail or posting on a web page, the campaign period in the campaign database 114 is referred to, and the date is automatically set on a predetermined date such as the day before the campaign start date or the current day. For example, an e-mail may be generated / transmitted or a web page may be updated.

  In the campaign execution system according to the present embodiment, as described above, a campaign URL is prepared for each registered campaign. Therefore, notification of a campaign to a user can be easily performed by various methods. Note that the notification method described above is an example, and the campaign URL may be notified to the user by another method.

(3) Campaign Implementation When the user accesses the campaign URL from the user terminal 140, the campaign execution process 113 is activated to execute the campaign and give points to the user.
FIG. 17 is a flowchart showing an example of the processing procedure of the campaign execution processing 113. Here, a campaign for a user registered in the user database 114 will be described as an example.
First, when access to the campaign URL is received from the user terminal 140 (S1705), it is determined whether it is during the campaign period with reference to the campaign database 114 (S1710). As described above, in this embodiment, since the campaign ID is used for the campaign URL, the campaign can be identified immediately.
If it is not during the campaign period (No in S1710), an out-of-period notification page is transmitted to the user terminal 140 to notify that it is out of the campaign period (S1715). The out-of-period notification page is displayed on the browser 141 of the user terminal 140. The same applies to the subsequent pages.
Finally, an advertisement page is transmitted (S1775), and the process ends. That is, when viewed from the user terminal 140, a transition is automatically made from the out-of-period notification page to the advertisement page.

FIG. 18 is a diagram illustrating an example of the out-of-period notification page. In the following description, a page for a personal computer will be described as an example, but the same applies to a page for a mobile phone. Differences will be described as needed.
In the out-of-period notification page 1800, the header and footer display unit 1820 display the header and footer. As described above, in this embodiment, the header file and footer file having the campaign English name as the file name are displayed at the top and bottom of the page as the header and footer of the campaign, and if there is no such file, the system Displays the default header and footer prepared in advance. The same applies to all subsequent pages.
The message display field 1830 displays a message prepared in advance for notifying the period, and the campaign period of the campaign is read from the campaign database 114 and displayed. The advertisement page display link 1840 is a link to the advertisement page URL of the campaign database 114, and automatically transitions to the advertisement page after a predetermined time (for example, after 5 seconds) (S1775 in FIG. 17). Even if a link is clicked, a transition is made to an advertisement page. In the case of a page for a mobile phone, since automatic transition is not possible, only transition by click is performed. The same applies to the subsequent pages.
The message displayed on the advertisement page display link 1840 (in FIG. 18, “Access to Deals Now!”) Is an advertisement message in the campaign database 114.

Returning to the flowchart of FIG. 17, if it is during the campaign period (Yes in S1710), it is determined whether or not the user has logged in (S1720). This is because, as described above, in this embodiment, registered users are targeted for the campaign.
If logged in (Yes in S1720), the process proceeds to the next process. On the other hand, if not logged in yet (No in S1720), a login page for allowing the user to log in is transmitted to the user terminal 140 (S1725).
FIG. 19 is a diagram showing an example of a login page. In login page 1900, header display portion 1910 and footer display portion 1920 are the same as those in FIG.
The user ID input field 1930 is an input field for the user to input a user ID. The password input field 1940 is an input field for the user to input a password. When the user inputs these and clicks the “login” button 1950, the user ID and password are transmitted to the server 110, and login processing is performed (S1730). The login process is performed by a conventionally performed method of checking the received user ID and password, and if correct, logging in and identifying the user.
If the user has already logged in from the user terminal 140 by using the cookie function, the user may be identified by receiving the cookie from the user terminal 140.
In addition, as described above, in the present embodiment, since the campaign URL can be posted on a paper medium or website that can be viewed by anyone and the campaign can be notified, users other than registered users also access the campaign URL. There is a case. Therefore, it is preferable that an unregistered user who has accessed the campaign URL can perform a user registration procedure on the login page 1900 of FIG. 19, for example. The registered user can participate in the campaign and obtain points as with the already registered user.

Returning to FIG. 17, if the user has already logged in (in the case of Yes in S <b> 1720), or if the login from the above-described login page 1900 (the above-described S <b> 1725 to S <b> 1730) is performed, the maximum number of points granted is reached Is determined (S1735). Specifically, referring to the maximum number of points granted and the number of points awarded in the campaign database 114, it is determined whether or not the number of points awarded has reached the maximum number of points granted.
If the maximum number of grants has been reached (Yes in S1735), points can no longer be granted, and a count arrival notification page for notifying that the number has been reached is transmitted to the user terminal 140. (S1740).
FIG. 20 is a diagram illustrating an example of the number arrival notification page. In the number arrival notification page 2000, the header display unit 2010 and the footer display unit 2020 are the same as those in FIG. The message display column 2030 displays a message prepared in advance for notifying the arrival of the number of cases. Further, the advertisement page display link 2040 is the same as that in FIG. 18 described above, and the advertisement page is transmitted (S1775 in FIG. 17), and the process is terminated.

On the other hand, if the maximum number of grants has not yet been reached (No in S1735), it is determined whether the user is participating in the campaign for the first time (S1745). Specifically, referring to the campaign participation status in the user database 115, it is determined whether the user has already participated in the campaign or is the first participation.
If the user has already participated in the campaign (No in S1745), the user can no longer participate in the campaign. Therefore, the participation notification page for notifying the user terminal 140 that the user has already participated. Is transmitted (S1750).
FIG. 21 is a diagram showing an example of a participation notification page. In the participation notification page 2100, the header display unit 2110 and the footer display unit 2120 are the same as those in FIG. The message display field 2130 displays a message prepared in advance for notification of participation. Further, the advertisement page display link 2140 is the same as that in FIG. 18 described above, and the advertisement page is transmitted (S1775 in FIG. 17), and the process is terminated.

On the other hand, when the user is participating in the campaign for the first time (Yes in S1745), points are given to the user. Here, when points are given to the participants by lottery, the lottery is performed according to the winning probability of the user database 115 (S1755). As a lottery method, a method similar to a prize or a lottery performed conventionally can be used. When the winning probability of the user database 115 is 100%, all who satisfy the conditions up to step S1745 described above are the winners.
In the case of conducting a campaign in which a winner is determined in advance, information on the winner determined according to the winning probability in the campaign database 114 from the user registered in the user database 115 is stored in the server 110. In place of the above-described lottery (S1755), it can be performed by referring to the stored information of the corresponding winner.

If the lottery result is a loss (No in S1760), the campaign participation status in the user database 115 is updated, and the fact that the user has already participated in this campaign is stored. Then, a failure notification page for notifying that the user has lost is transmitted to the user terminal 140 (S1765).
FIG. 22 is a diagram illustrating an example of a loss notification page. In the loss notification page 2200, the header display unit 2210 and the footer display unit 2220 are the same as those in FIG. In the message display field 2230, a message prepared in advance for notifying the winning is displayed. Further, the advertisement page display link 2240 is the same as that in FIG. 18 described above, and the advertisement page is transmitted (S1775 in FIG. 17), and the process is terminated.

On the other hand, if the lottery result is a win (Yes in S1760), the campaign database 114 is updated to increase the number of points awarded by one. Also, the campaign participation status in the user database 115 is updated to store the fact that the user has already participated in this campaign. Points are also given to the user. That is, the number of points acquired this time is added to the number of acquired points in the user database 115. Further, the point validity period information of the user database 115 is updated according to the point validity period of the campaign database 114. Then, a point acquisition notification page for notifying that the points have been acquired is transmitted to the user terminal 140 (S1770).
FIG. 23 is a diagram illustrating an example of a point acquisition notification page. In the point acquisition notification page 2300, the header display unit 2310 and the footer display unit 2320 are the same as those in FIG. In the message display field 2330, a message for notifying of point acquisition prepared in advance is displayed, and the acquired points are read from the campaign database 114 and displayed. Further, the number of acquired points of the user is read from the user database 115 and displayed as the current number of owned points. Also, the advertisement page display link 2340 is the same as that in FIG. 18 described above, and the advertisement page is transmitted (S1775 in FIG. 17), and the process is terminated.

As described above, in the campaign execution system of the present embodiment, various winner determination methods such as lottery, all-people winning, and first-come-first-served winning can be adopted according to combinations of values of winning probability, number of points awarded, and maximum number of cases awarded.
Further, the present invention can be applied to a campaign in which a lottery result (winner) is determined in advance, or a campaign that gives points with grades such as 100 points for one person, 50 points for 10 persons, and 1 point for 1000 persons.
Further, in the example of the present embodiment, since the points are used as prizes, it is targeted for registered (or registered) users. However, the present invention can also be applied to campaigns that do not require user registration.

It is the figure which showed the system configuration example of the campaign implementation system of this embodiment. It is the figure which showed the example of the item of a campaign database. It is the figure which showed the example of the item of a user database. It is the figure which showed the transition of the screen of a campaign registration. It is the figure which showed the example of the top screen. It is the figure which showed the example of the campaign registration screen. It is the figure which showed the example of the campaign registration confirmation screen. It is the figure which showed the example of the campaign registration completion screen. It is the figure which showed the example of the campaign list screen. It is the figure which showed the example of the campaign list screen when there is no editing authority. It is the figure which showed the example of the campaign detail screen. It is the figure which showed the example of the campaign edit screen. It is the figure which showed the example of the campaign edit confirmation screen. It is the figure which showed the example of the campaign edit completion screen. It is the figure which showed the example of the campaign deletion screen. It is the figure which showed the example of the campaign deletion completion screen. It is the flowchart which showed the example of the process sequence of a campaign implementation process. It is the figure which showed the example of the notification page outside a period. It is the figure which showed the example of the login page. It is the figure which showed the example of the number arrival notification page. It is the figure which showed the example of the participation notification page. It is the figure which showed the example of the loss notification page. It is the figure which showed the example of the point acquisition notification page.

Explanation of symbols

110 server 111 advertisement page 112 campaign registration process 113 campaign execution process 114 campaign database 115 user database 120 administrator terminal 130 Internet 140 user terminal 141 browser 500 top screen 510 “campaign registration tool” link 520 “campaign list tool” link 600 Campaign registration screen 610 Campaign information input field 620 “Next” button 630 “Return” link 700 Campaign registration confirmation screen 710 Campaign information display field 720 “Registration” button 730 “Return” link 800 Campaign registration completion screen 810 Campaign URL (PC) Display field 820 Campaign URL (mobile phone) display field 830 “Go to management menu” link 900 Campaign List screen 910 Campaign list display field 911 “Details” button 912 “Edit” button 913 “Delete” button 920 Number display field 930 “Back” link 1000 Campaign list screen 1010 Campaign list display field 1011 “Details” button 1012 “Delete” button 1020 Number of cases display column 1030 “Return” link 1100 Campaign details screen 1110 Campaign information display column 1120 Point grant information display column 1130 Header (PC) display column 1140 Footer (PC) display column 1150 Header (mobile) display column 1160 Footer (mobile) Display field 1200 Campaign edit screen 1210 Campaign information edit field 1220 Point assignment information edit field 1230 “Confirm” button 1240 “Return” link 1300 Confirm campaign edit Screen 1310 Campaign information display field 1320 Point assignment information display field 1330 “Execution” button 1340 “Return” link 1400 Campaign edit completion screen 1410 “Return to top screen” button 1420 “Return” link 1500 Campaign deletion screen 1510 Campaign information display field 1520 Points Assigned information display field 1530 “Delete” button 1540 “Return” link 1600 Campaign deletion completion screen 1610 “Go to top screen” button 1620 “Return” link 1800 Out-of-period notification page 1810 Header display area 1820 Footer display area 1830 Message display field 1840 Advertisement Page display link 1900 Login page 1910 Header display section 1920 Footer display section 1930 User ID input field 1940 Password input field 1950 “Log” ”Button 2000 Number of arrival notification page 2010 Header display unit 2020 Footer display unit 2030 Message display column 2040 Advertisement page display link 2100 Participation notification page 2110 Header display unit 2120 Footer display unit 2130 Message display column 2140 Advertisement page display link 2200 Rejection notification Page 2210 Header display part 2220 Footer display part 2230 Message display field 2240 Advertisement page display link 2300 Point acquisition notification page 2310 Header display part 2320 Footer display part 2330 Message display field 2340 Advertisement page display link

Claims (7)

A campaign execution system on a server that executes a campaign for a user's terminal on the Internet,
The server includes
An advertisement page storage means storing an advertisement page;
Campaign storage means for storing the campaign ID, campaign period, number of granted points, and URL of the advertisement page of the campaign;
User storage means for storing the user ID and the number of acquisition points of the user;
User ID receiving means for receiving the user ID of the user from the user terminal;
When an access to a campaign URL including the campaign ID is received from the user terminal, the acquisition point number of the user storage unit corresponding to the user ID from the user ID receiving unit corresponds to the campaign ID corresponding to the campaign ID. Campaign execution means for reading out and adding the number of granted points from the campaign storage means, reading out the URL of the advertisement page corresponding to the campaign ID from the campaign storage means, and transmitting the advertisement page to the user terminal; A campaign execution system comprising: The campaign execution system according to claim 1,
The campaign storage means further stores the maximum number of grants and the number of points granted,
The campaign execution means increases the number of points awarded by 1 each time the number of points awarded is added, and adds the number of points awarded until the number of points awarded reaches the maximum number of points awarded. Campaign implementation system. The campaign execution system according to claim 1 or 2,
The campaign storage means further stores a winning probability,
When the campaign URL is accessed from the user's terminal, the campaign execution means performs a lottery according to the winning probability, and adds the number of granted points to the winning user. system. The campaign execution system according to any one of claims 1 to 3,
The user storage means further stores a campaign participation status indicating which campaign the user has already participated in,
The campaign execution means refers to the campaign participation status when the campaign URL is accessed from the user's terminal, and does not add the number of granted points to a user who has already participated in the campaign. A unique campaign execution system. The campaign execution system according to any one of claims 1 to 4,
Furthermore, a campaign input means for the organizer of the campaign to input items of the campaign storage means excluding the campaign ID;
And a campaign registration means for generating the campaign ID when information is input from the campaign input means and registering the campaign ID and the input information in the campaign storage means. system. A campaign execution method on a server for executing a campaign for a user terminal on the Internet,
The server includes
The ad page is stored in the ad page storage means,
The campaign ID, campaign period, number of points granted, and URL of the advertisement page are stored in the campaign storage means,
Storing the user ID and the number of acquired points in the user storage means;
A user ID receiving step of receiving the user ID of the user from the user terminal;
When an access to a campaign URL including the campaign ID is received from the user terminal, the acquisition point number of the user storage unit corresponding to the user ID from the user ID receiving unit corresponds to the campaign ID corresponding to the campaign ID. A campaign execution step of reading out and adding the number of granted points from the campaign storage means, reading out the URL of the advertisement page corresponding to the campaign ID from the campaign storage means, and transmitting the advertisement page to the terminal of the user; A campaign execution method characterized by comprising:   The program for making a computer function each means of the campaign execution system in any one of Claims 1-5.

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