JP2002123733A - System for issuing prize lottery by using electronic network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system capable of effectively promoting access to advertisements and also to provide a prize lottery issuing system in which an advertisement reader is asked to put a plurality of the advertisements in order and data about the attention degrees of the advertisements are stored and can be applied. SOLUTION: This prize lottery issuing system (1) is provided with a means (S11) for transmitting a hypertext document including a plurality of links (40) to the plurality of the advertisements to a browser (23) on a reader system via an electronic network, a means (S15) for discriminating that the prescribed numbers of links, which are two or more, are clicked on the browser among the plurality of the links, and a means (S20) for transmitting a prize lottery to the reader system when the prescribed numbers of links are clicked. The system (1) is further provided with means (17 and 18) for storing data about orders on which the prescribed numbers of the links are clicked and a means for outputting the stored data.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for issuing sweepstakes using an electronic network. A system for transmitting lotteries.

[0002]

2. Description of the Related Art In recent years, the Internet has been rapidly developing. The convenience of being able to freely access from anywhere in the world simply by building a public site on the Internet is extremely large, and it is also actively used as an advertising medium for posting advertisements of each company and promoting PR . 2. Description of the Related Art Conventionally, in an advertisement on the Internet, an example of giving a prize to an advertisement viewer has been known. By giving a prize, the access to the advertisement is promoted, and the effect of the advertisement is enhanced.

[0003]

However, in the conventional advertisement with a prize, it is possible to apply for a prize regardless of whether the advertisement is actually seen or not, and even if the advertisement is viewed, the prize is intended. Attention to the advertisement was low, and the advertising effect, which is the original purpose of the advertisement, was not exhibited.

[0004] It is an object of the present invention to provide a system capable of effectively promoting access to advertisements by issuing a prize lot on condition that a plurality of advertisements are browsed. It is another object of the present invention to provide a system that allows a viewer of an advertisement to order the plurality of advertisements, and stores and applies data relating to the degree of attention of the advertisement.

[0005]

In order to achieve the above object, a system for issuing a prize lottery according to the present invention transmits a document containing links to a plurality of advertisements to a browser on a viewer system through an electronic network. Means for determining that two or more predetermined number of links among the plurality of links have been clicked on the browser;
Means for transmitting a prize lottery to the viewer system when the predetermined number of links are clicked.

In addition, the sweepstakes issuing system according to the present invention is arranged so that a document including both links to a plurality of advertisements and an input field of an access code for issuing a sweepstakes is displayed on a viewer system through an electronic network. Means for transmitting to the browser, when one of the plurality of links is clicked on the browser, means for transmitting a part of the access code to the browser as a return code; and Means for transmitting another part of the access code to the browser as a return code when the other one is clicked on the browser, and for transmitting all of the access code from the browser. Means for transmitting a prize lottery to the viewer system.

Another system for issuing a prize lottery according to the present invention provides a service for issuing a prize lottery to an advertisement viewer who has viewed a plurality of advertisements in a single window (a plurality of windows are started simultaneously). Means for transmitting, via an electronic network, a first document including links to a plurality of advertisements to a browser on a viewer system, wherein one of the plurality of links is Means for transmitting, when clicked on a browser, a second document including one of the plurality of advertisements and a link to the first document to the browser, a plurality of links in the first document Means for determining that two or more predetermined numbers of links have been clicked on the browser; and, when the predetermined number of links have been clicked, the viewer Characterized by comprising means for transmitting the prize lottery, against the stem.

[0008] Another prize lottery issuing system according to the present invention provides a service for issuing prize lotteries to an advertisement viewer who has viewed an advertisement in a single window (without starting a plurality of windows at the same time). Means for transmitting, via an electronic network, a document containing a link to an advertisement on another server to a browser on a viewer system, wherein one of the links is clicked on the browser Means for determining that the
Means for transmitting a prize lottery to the viewer system when the link is clicked.

[0009] In the above system, it is preferable that the system further comprises means for storing data relating to the order in which the predetermined number of links are clicked, and means for outputting the stored data.

In the above system, it is preferable that the system further comprises means for calculating an advertisement fee in accordance with the order in which the advertisements are clicked.

In the above system, a means for counting the number of times that the link is clicked on the browser for each advertisement of the link destination, wherein the number of times that the click is executed is a fixed number for a certain advertisement It is preferable that the system further comprises: means for determining that the number of clicks has been reached; and means for deleting, from a document transmitted to the browser, a link to the advertisement for which the number of times the click has been performed reaches a certain number.

[0012] In the above system, a means for recording an advertisement fee up to the present based on a click of the link on a browser for each advertisement of a link destination; It is preferable that the system further comprises: a unit for determining that the fixed amount has been reached; and a unit for deleting a link to the advertisement having reached the fixed amount from a document transmitted to the browser.

[0013] In the above-mentioned system, a means for generating information relating to an interest of an advertisement viewer operating the viewer system based on information on the click of the predetermined number of links; Output means.

[0014] In the above system, it is preferable that the system further comprises means for storing the information relating to the interest, and means for selecting the link to be included in the document based on the information relating to the interest.

In the above system, it is preferable that the transmitted prize lottery is further transmitted with an advertisement or a coupon.

[0016] In the above system, it is preferable that the prize lottery is transmitted as image data attached to an electronic mail, and the advertisement or coupon is included in the attached image data.

[0017] In the above system, a means for receiving an input of private information relating to an advertisement viewer operating the viewer system, and determining whether or not the viewer satisfies a predetermined criterion based on the private information. Means, for a viewer meeting the predetermined criteria,
Means for issuing a different number of sweepstakes than others.

[0018]

Embodiments of the present invention will be described below with reference to the drawings.

(1. Network Configuration) FIG. 1 is a diagram showing a configuration of an entire network to which a system according to an embodiment of the present invention is applied. An electronic network such as the Internet 5 includes a prize lottery issuing system 1, a viewer system 2, and a plurality of WEB servers 3, 3 for providing advertisements.
Are connected, and these are all realized on a computer. Each computer has a communication function. The prize lottery issuing system 1 receives a member registration and an advertisement selection from the viewer system 2, and issues a prize lottery to the viewer on condition that the viewer views the advertisement.

(2. System Configuration) FIG. 2 is a block diagram showing a more detailed configuration of the prize lottery issuing system 1 and the viewer system 2.

(2-1. Sweepstakes Issue System) The sweepstakes issue system 1 includes a processing unit (processing unit) 11, a memory 10, an advertisement database 17, a member database 18, and a lottery number database 19. It is connected to the Internet 5 through the Internet.

The processing device 11 is a prize lottery issuing system 1
It is a part that controls the entire process, and is connected to each part of the system via a bus or other communication lines. Memory 10 is R
It is composed of an AM (Random Access Memory) or the like, and loads and stores various software and the like necessary for the operation of the system from a recording medium such as a magnetic disk (not shown) at the time of execution. The memory 10 is provided with an operating system 12 and a web delivered in response to a request from a viewer.
Page 13, mail distribution software 1 to distribute sweepstakes
4. The lottery number generating software 15 for generating a lottery number of the prize to be distributed, authentication software 16 for executing an authentication procedure for access from a viewer, various software for functioning as a WEB server, and the like are stored. . W above
The EB page 13 is described in the hypertext, but is not limited thereto, and may be described in a markup language such as SGML, XML, and HDML, or another language.

The advertisement database 17 stores a list of advertisements provided to the viewer from the prize lottery issuing system 1 and information such as the browsing results and click order of the advertisements. The member database 18 stores registered member IDs, addresses, names, ages, e-mail addresses, advertisement browsing results, and the like. The lottery number database 19 stores the number of the lottery issued to whom, and the like.

(2-2. Viewer System) The viewer system 2 includes a processing device 21, a memory 20, and a storage device 26, is connected to a display device 27, an input device 28, and a printing device 29, and controls the communication unit 201. It is connected to the Internet 5 through the Internet. Specifically, a personal computer with an Internet connection environment, a PDA (Personal Dig)
Ital Assistant), mobile phone, etc.

The processing device 21 is a part that controls the entire processing of the viewer system 2 and is connected to each part of the system via a bus or other communication lines. The memory 20 is composed of a RAM or the like, and is a part that loads various software necessary for the operation of the system from the storage device 26 at the time of execution and stores the software. The memory 20 includes an operating system 22, a browser (browsing software) 23, and mail software 2.
4. A text editor 25 such as a word processor is stored. The storage device 26 is a part that stores various software and data. The browser 23 is software for displaying a document described in a hypertext and other languages constituting a web page on a screen and browsing it.

The display device 27 displays the received image such as a web page based on a command from the processing device 21. The input device 28 includes a keyboard, a mouse, and the like, and transmits various operations of a viewer to the processing device 21. The printing device 29 prints the prize lottery received by e-mail based on a command from the processing device 21.

(3. Screen Transition) FIGS. 3 and 4 are screen configuration diagrams when the advertisement viewer accesses the prize lottery issuing system 1 in the first embodiment of the present invention. FIG. 3 is a member registration screen displayed on the browser of the viewer system 2 when a person who has not registered as a member accesses the WEB server of the prize lottery issuing system 1. On this member registration screen, new members enter private information such as home postal code, address, name, age, gender, telephone number, occupation, e-mail address, and click the "Register" button. It is transmitted to the prize lottery issuing system 1. Upon receiving this, the prize lottery issuing system 1 assigns a member ID to the new member and transmits it to the viewer system 2.

FIG. 4 shows a screen displayed on the browser of the browsing system 2 of a person who has registered as a member. In this screen, a hypertext document is described so that hyperlinks 40 to a plurality of advertisement screens and an input field for an access code for issuing a prize lottery are displayed together. When the viewer inputs the access code on this screen and clicks the "Issue Lottery" button, the prize lottery issuing system 1 issues a prize lottery. However, usually, the access code is not notified to the viewer.

When the viewer clicks an arbitrary link among the links 40 to the advertisement screen, the viewer system 2
Then, a new window for displaying the advertisement of the link destination is generated while the original window is open, and one digit of the access code is automatically input in the original window. The input access code may be displayed so as to be understood by the viewer, or only the asterisk mark may be displayed so as not to be understood by the viewer.

The access code has four digits here. When the viewer clicks two or more links (here, four), a four-digit access code is input. Here, if the viewer clicks the "draw lottery" button, a prize lottery is issued. The total number of digits of the access code and the number of digits of the access code automatically input for one click are not limited to the above. For example, the total number of digits of the access code is 20 digits, and the number of access codes is one for each click of the link. A part of four digits may be automatically input.

FIG. 5 is a diagram showing a specific configuration of the prize draw to be issued. This sweepstakes is transmitted to the viewer system 2 as an image file attached to the e-mail. The prize lottery includes the name of the member and the lot number. Further, the image data of the prize lottery can further include an advertisement and a coupon. In this way, the advertisement effect can be further enhanced by attaching the advertisement to the prize lottery. Since the coupon is sent as image data, falsification and forgery can be made difficult.

FIG. 6 shows the WEB of the prize lottery issuing system 1.
FIG. 7 is a screen configuration diagram of a winning announcement page provided by a server. As shown in the figure, a winning number and a link to an explanation on how to receive the prize are displayed.

(4. Sweepstakes Issue Procedure) FIG. 7 is a flowchart showing a sweepstakes issue procedure of the sweepstakes issue system 1 in the first embodiment. The prize lottery issuing system 1 receives a web page browsing request from the browsing system 2 of the registered browser of FIG. 3 and displays a screen (not shown) for accepting an input of a member ID on the browsing system 2. To the browser for display (S1
1). When the viewer inputs the member ID and transmits it to the prize lottery issuing system 1, it refers to the member database 18 and determines whether or not the member ID is appropriate (S12). If the member ID is not appropriate, a message requesting re-input of the member ID is transmitted to the viewer system 2 (S13). If the member ID is appropriate, a screen including links to a plurality of advertisements and an input field for an access code shown in FIG.
The data is transmitted to the browser of the viewer system 2 and displayed (S1).
4).

The prize lottery issuing system 1 waits until a link to an advertisement is clicked on the viewer system 2 (S1).
5). When the information indicating that the link has been clicked on the browsing system 2 is received (S15: YES), the prize lottery issuing system 1 transmits a part of the access code to the browser of the browsing system 2 as a return code ( S
16). At the same time, the prize lottery issuing system 1 transmits the advertisement to the viewer system 2 so that the selected advertisement is displayed by opening a new window while maintaining the window already opened in the viewer system 2. (S17). The transmitted advertisement includes a link for accessing the advertiser's WEB server 3 as necessary, and the viewer can access the advertiser's WEB server 3 through the new window.

Since the viewer system 2 can obtain only a part of the access code only by clicking one link to the advertisement, the viewer needs to select another advertisement and repeat the above operation a predetermined number of times. There is. Even if the “Issue lottery” button is clicked on the screen displaying the link in FIG. 4 (S18: YES), if the access code is not completed (S19: NO), “Please select an advertisement” Alternatively, an error "Please select XX more advertisements" is displayed, and the process returns to step S15. When the viewer clicks on another ad link, another part of the access code is returned to the browser as a return code.

When the "draw lottery" button is clicked in the window on which the screen shown in FIG. 4 is displayed (S18: YE
S), when the viewer clicks a predetermined number of links to the advertisement and the access code is completed (S19: YE)
S), the access code is transmitted from the viewer system 2 to the prize lottery issuing system 1. Upon receiving the completed access code, the prize lottery issuing system 1 generates a prize lottery number using the lottery number generation software 15 (S2).
0), a work completion message is transmitted to the viewer system 2 (S21).

The distribution of the sweepstakes for which the lottery number has been generated is as follows.
This is performed by automatic distribution of an e-mail to the viewer system 2 (S22). The prize lottery may be performed in the text of the e-mail, but is transmitted as an attached file of the e-mail as described above. The attached file may include an advertisement as described above, but is not limited thereto, and may include an advertisement in a transmission document of an e-mail.

(5. Link Click Order) The prize lottery issuing system 1 according to this embodiment causes the advertisement database 17 or the member database 18 to store data on the order in which the viewer selects an advertisement (the order in which the link is clicked). , And has a function to output this. The data on the order in which the advertisements are selected is valuable information for the advertiser as data indicating the degree of interest of the advertisement viewer. For example, it is useful to output in the form of the selection frequency of the advertisement, the average value of the selection order, and the distribution between generations / regions or by gender. As a result, the advertiser can obtain information on what kind of viewer is accessing the advertisement. others,
The data on the selection order has the following uses.

(5-1. Data Usage Method 1) The first usage of the information on the order in which the links are clicked is reflected in the amount of the advertisement fee charged to the advertiser who posted the advertisement in the prize lottery issuing system 1. Things.

FIG. 8 is a diagram for explaining an example of a method of calculating an advertisement fee in the first embodiment. First, the prize lottery issuing system 1 includes a billing table as illustrated in FIG. 8A for calculating an advertisement fee. That is,
For an advertisement selected by a certain viewer first, an advertisement fee of 150 yen per selection is charged, and for an advertisement selected second, an advertisement fee of 100 yen is charged each time. 50 for each ad selected
You will be charged a yen advertising fee.

Here, as shown in FIG. 8B, a member 1 selects the advertisement of company A first, the advertisement of company B second, and the advertisement of company C third. It is assumed that is selected. Similarly, member 2 selects the advertisement of company B first, and
It is assumed that the advertisement of company D is selected first, and the advertisement of company A is selected third. Further, it is assumed that the member 3 selects the advertisement of the company A first, the advertisement of the company C second, and the advertisement of the company E third. This information is stored in the advertisement database 17
Is stored.

In this case, the processing unit 11 of the prize lottery issuing system 1 sets the advertisement fee to be charged to each company as shown in FIG.
Calculated as shown in That is, 150 yen (member 1) + 50 yen (member 2) + 150 yen (member 3) = 350 yen for company A, 100 yen (member 1) for company B
+150 yen (member 2) = 250 yen, 50 for Company C
Yen (member 1) + 100 yen (member 3) = 150 yen, 100 yen (member 2) for company D, 50 yen (member 3) for company E.

When using such a method of calculating the advertisement fee,
A predetermined amount of advertising fee is set in advance for each advertisement, and each time the advertisement is browsed, the currently achieved advertising fee is calculated according to the above calculation method based on the data on the number of times viewed and the click order. It is stored in the advertisement database 17. Then, it is determined that the achieved advertisement fee has reached the predetermined fixed amount, and for the advertisement having reached the fixed amount, the link is deleted from the link screen of FIG. Can be. In addition, by inserting links to other ads instead,
It may be replaced with a link to another advertisement.

The method of calculating the advertisement fee is not limited to this, and a method of charging the advertisement fee for a certain number of accesses to each advertisement may be used. In this case, the number of times the link is clicked for each advertisement is counted and stored in the advertisement database 17. Then, it is determined that the number of times of execution of the click has reached the certain number of accesses for a certain advertisement, and for the advertisement that has achieved the certain number of accesses, the link is deleted from the link screen of FIG. You can stop listings or replace them with links to other ads.

(5-2. Data Usage 2) The second usage of the information on the order in which the links are clicked is to provide the viewer with an advertisement that is interesting to the viewer. In addition to the information obtained through the membership registration screen shown in FIG. 3, the information on the interests of the viewer is, in particular, which one of a plurality of links has been selected and clicked, and in which order the selected links have been clicked. Generated based on actual data.

First, the processing device 11 generates information on the interests of the viewer and stores the information in the member database 18. Then, as a link screen as shown in FIG. 4 to be transmitted to each viewer, a link to an advertisement belonging to a category that is interesting to the viewer is preferentially included, and a hypertext document from which links belonging to a category that is less interesting are appropriately removed is displayed. Generate. By selecting the links to be included in the link screen based on the interests of the viewer, an advertisement that is interesting to the viewer can be provided with priority, and the advertising effect can be improved.

(6. Preferential Service) FIG. 9 is a flowchart showing a procedure of a prize lottery issuing process in a prize lottery issuing system according to a modification of the first embodiment. In this example, referring to the private information of the member, a person who meets a specific standard (such as an elderly person) is targeted for the preferential service.

The prize lottery issuing system 1 needs to determine whether or not the person who has applied for the prize lottery is qualified as a preferential service. Whether or not the person is qualified for the preferential service can be determined based on information in the member database 18. The prize lottery issuing system 1 determines whether or not the accessing person has registered as a member (S51), and if not, creates a member segment in the member database 18 (S52).

Then, referring to the private information such as the age of the newly registered member, it is determined whether or not the criteria set as the qualified person for the preferential service are satisfied (S
53). If the criterion is satisfied, a flag of a qualified person is set in the segment for the member (S54). If the criterion is not satisfied, the process proceeds to the next step without setting such a flag.

When a member clicks a predetermined number of advertisement links to obtain an access code and requests a prize lottery, the prize lottery issuing system 1 uses the member database 18.
It is determined whether or not the data of the member has the flag of the preferential service qualified person (S55). If there is no such flag, only one prize lottery is issued because the person is not qualified for the preferential service (S56). If you have the above flag, you are eligible for preferential services,
A plurality of prize lotteries are issued (S57).

The number of prizes to be issued to a person who is qualified for the preferential service may be two or more, as long as the number is a predetermined number. In this way, preferential treatment is given according to the number of prize lotteries issued, so that the preferential treatment system can be simplified and the contents of preferential treatment are transparent and easy to understand compared to the method of raising the winning probability for specific people . It should be noted that the qualified person for the preferential service is not limited to the elderly, and may be a disabled person or the like as long as private information can be obtained.

(7. Screen Transition of Second Embodiment) FIG.
FIG. 9 is a screen transition diagram on the browser side according to the second embodiment of the present invention. The prize lottery issuing system 1 according to the second embodiment makes it possible to provide advertisement browsing and issue a prize lottery in a single window (without opening a plurality of windows at the same time). Therefore, this embodiment can also be used in a viewer system 2 that can access a WEB site such as a mobile phone but does not support a multi-window system.

As shown in the figure, when accessing the prize lottery issuing system 1 from the viewer device 2, a screen for the viewer to input his / her member ID is displayed (screen 4).
0). When the viewer inputs his / her member ID, a first hypertext document including links to a plurality of advertisements is transmitted and displayed on the browser (screen 41). When the viewer clicks the link to the advertisement B, a second hypertext document including the advertisement text of the advertisement B is transmitted,
It is displayed on the browser (screen 42). The second hypertext document includes a link “return” to return to the original screen, but does not include a link to another screen. Therefore, the viewer clicks the only link and returns to the original screen (screen 43).
Further, when the viewer selects the advertisement C, a screen including the advertisement text of the advertisement C is displayed (screen 44). Also on this screen,
Only the "Back" link is displayed.

When the viewer selects an advertisement a predetermined number of times (for example, three times), a prize lottery application screen is displayed (screen 45). In the screen, the access code is automatically acquired by the selection of the above three advertisements, and the member ID has already been input on the previous screen 40. good. Then, a screen indicating that the application for the prize lottery has been accepted is displayed (screen 4).
6). The prize lottery is automatically sent to the viewer system 2 later by e-mail. The screen 47 exemplifies the contents of the sweepstakes mail. As shown, the sweepstakes may include advertisements in addition to the lottery numbers.

(8. Processing Procedure of Second Embodiment) FIG.
9 is a flowchart showing a procedure of processing in the prize lottery issuing system of the second embodiment. When receiving the input of the member ID on the screen 40 of FIG. 10 (S31), the prize lottery issuing system 1 transmits the first hypertext document of the present invention constituting the link screen shown on the screen 41 to the viewer system 2. It is transmitted and displayed (S32).

When the prize lottery issuing system 1 receives the information that the link has been clicked on the viewer system 2 (S33: YES), the prize lottery issuing system 1 displays the second hypertext document of the present invention including the selected advertisement on the viewer. Send to system 2. The only link included in the second hypertext document is a link for returning to the original link screen.
If the advertisement covers a plurality of pages, a link to the next page may be included (S35, S36), but only the link for returning to the original link screen is included in the last page of the advertisement. It should be noted that these advertisement screens are all transmitted from the prize lottery issuing system 1 and do not access the web server of the advertiser.

When the link for returning to the original screen is clicked, the prize lottery issuing system 1 transmits a part of the access code to the viewer system 2 (S3).
7).

If the number of browsing of the advertisement is less than the predetermined number, that is, if the access code is not completed (S38: NO), a link screen as shown in the screen 43 of FIG. 10 is displayed (S32). , And the same processing as above is repeated.

When the prize lottery issuing system 1 determines that the viewer has clicked a link to a predetermined number of advertisements (S38: YES), the screen 45 in FIG. On the screen 45, since the access code is automatically input, the completed access code is transmitted from the viewer system 2 to the prize lottery issuing system 1 when the viewer clicks the "draw lottery" button. Has become. When the viewer clicks the "draw lottery" button and accepts the input of the lottery lottery in the prize lottery issuing system (S39), the prize lottery issuing system 1 generates a prize lottery number and sends an e-mail to distribute the prize lottery. (S40).

In this example, since only the link for returning to the original screen is displayed on the advertisement screen, the number of browsed advertisements can be counted each time the user returns to the original screen after browsing the advertisement. It is possible to determine a condition for issuing a prize lottery to browse a plurality of advertisements.

(9. Modification of Second Embodiment) FIG.
FIG. 17 is a screen transition diagram on the viewer system side in a modified example of the second embodiment. In this modification, similar to the second embodiment, a service for browsing advertisements and issuing a prize lottery is provided in a single window (without opening a plurality of windows at the same time). The difference from the second embodiment is that the screen transition (jump) is not to the WEB server of the prize lottery issuing system 1 but to the WEB site 3 of the advertiser.
Is to issue a prize lottery on the condition that Therefore, when an operation that leads to the screen transition of the advertiser to the WEB site 3 is performed in the viewer system 2, it is necessary to perform a process of issuing a prize lottery. In this modification, a prize lot is issued under the condition that one advertiser browses the WEB site 3 without the condition that a plurality of advertisers browse the WEB site 3.

First, when the prize lottery issuing system 1 is accessed from the viewer system 2, a member ID input screen is displayed (screen 61). When the viewer inputs the member ID and clicks the "send" button, links to a plurality of advertisements are displayed (screen 62). When the viewer clicks the link to the advertisement B, a screen for the advertisement B is displayed (screen 63). This screen 63 is a prize lottery issuing system 1
The prize lottery is not issued just by browsing this. If the viewer is not interested in this advertisement, he or she can click the “Back” button to return to the original screen 62 and view another advertisement.

When the viewer is interested in the advertisement B,
By clicking the "Issue lottery" button, advertisement B
Of the advertiser's WEB server 3 can be accessed. When the "lottery issue" button is clicked, the viewer system 2 accesses the prize lottery issuing system 1 by following the link embedded in the "lottery issue" button. The prize lottery issuing system 1 which has been accessed from the viewer system 2 displays a screen (screen 64) for notifying the viewer system 2 that the prize lottery will be issued, and an advertiser after a fixed time (for example, one second). URL
And a code instructing automatic access.

After displaying the screen 64 for the predetermined period of time, the viewer system 2 displays the UR of the advertiser of the advertisement B.
An access request to L is transmitted to the web server 3 of the advertiser. The advertiser's WEB server 3 has its own WE
The page B is transmitted to the viewer system 2 (screen 65).
In the advertiser's WEB server 3, the viewer system 2
Recognizes that the URL of the accessed link is that of the WEB server of the prize lottery issuing system 1, and pays a predetermined advertisement fee to the operator of the prize lottery issuing system 1.

On the other hand, the prize lottery issuing system 1 performs a prize lottery issuance process based on the information on the click of the “draw lottery” button, and transmits the issued prize lottery to the viewer system 2 by e-mail. (Screen 66). Since the member ID is transmitted to the prize lottery issuing system 1 on the screen 61, it is not necessary to input the member ID at this stage.

(10. Processing Procedure of Modification) FIG. 13 is a flowchart showing the procedure of processing in the modification. The prize lottery issuing system 1 receives the web page browsing request from the browsing system 2 and receives the screen 6 in FIG.
The input screen of the member ID shown in 1 is transmitted to the viewer system 2 and displayed (S71).

When the prize lottery issuing system 1 receives the member ID from the viewer system 2, the prize lottery issuing system 1
To determine whether the user is a legitimate member (S7).
2). If the member is a regular member, an advertisement selection screen shown in a screen 62 of FIG. 12 is transmitted to the viewer system 2 (S7).
3).

When the viewer selects an advertisement and the prize lottery issuing system 1 receives the information (S74), the advertisement shown on the screen 63 of FIG. 12 is transmitted and displayed (S7).
5). When the viewer clicks the "return" button (S76: return), the display returns to the advertisement selection screen (screen 62).
If the sweepstakes lottery issuing system 1 determines that the viewer has clicked the "draw lottery" button (S76: lottery issue), a screen to the effect that a sweepstakes lottery will be issued is transmitted to the viewer system 2 (S77). ). At this time, the hypertext document describing the screen indicating that the prize lottery is to be issued is set so that an access request to the WEB server 3 of the advertiser is transmitted after a predetermined time (for example, one second). Further, the prize lottery issuing system 1 issues a prize lottery and transmits it by e-mail (S78).

In this modification, the web server 3 of the advertiser
Since the prize lottery issuing system 1 issues a prize lottery on condition that the advertiser accesses the ad, the advertiser confirms that his / her advertisement has been accessed, and then reduces the burden of the advertisement fee with confidence. Can do it.

[0070]

As described above, according to the present invention,
By issuing one prize lottery on condition that a plurality of advertisements are browsed, it is possible to provide a system capable of effectively promoting access to advertisements. In addition, it is possible to make an advertisement viewer perform ordering of the plurality of advertisements, and accumulate and apply data on the degree of attention of the advertisement.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of an entire network to which a system according to an embodiment of the present invention is applied.

FIG. 2 is a prize lottery issuing system 1 and a viewer system 2
FIG. 3 is a block diagram showing a detailed configuration of FIG.

FIG. 3 is a screen configuration diagram when an advertisement viewer accesses the prize lottery issuing system 1 in the first embodiment of the present invention.

FIG. 4 is a screen configuration diagram when an advertisement viewer accesses the prize lottery issuing system 1 in the first embodiment of the present invention.

FIG. 5 is a diagram showing a specific configuration of a prize draw to be issued.

FIG. 6 is a screen configuration diagram of a winning announcement page provided by the web server of the prize lottery issuing system 1.

FIG. 7 is a flowchart showing a procedure of a prize lottery issuing process of the prize lottery issuing system 1 in the first embodiment.

FIG. 8 is a diagram illustrating an example of a method for calculating an advertisement fee according to the first embodiment.

FIG. 9 is a flowchart illustrating a procedure of a prize lottery issuing process in a prize lottery issuing system according to a modified example of the first embodiment.

FIG. 10 is a screen transition diagram on the browser side according to the second embodiment of the present invention.

FIG. 11 is a flowchart illustrating a procedure of processing in the prize lottery issuing system according to the second embodiment.

FIG. 12 is a screen transition diagram on the viewer system side in a modified example of the second embodiment.

FIG. 13 is a flowchart illustrating a procedure of a process in the modification.

[Explanation of symbols]

 1 prize lottery issuing system 40 link 2 viewer system 3 advertiser's web server (other server) 5 internet (electronic network)

Claims (13)

[Claims] 1. A prize lottery issuing system, comprising: means for transmitting a document including links to a plurality of advertisements to a browser on a browsing system via an electronic network; Means for determining that a predetermined number of links have been clicked on the browser; and means for transmitting a prize lottery to the viewer system when the predetermined number of links has been clicked. A system characterized by the following. 2. In a sweepstakes issuing system, a document including both links to a plurality of advertisements and an input field of an access code for issuing a sweepstakes is sent to a browser on a viewer system through an electronic network. Means for transmitting, when one of the plurality of links is clicked on the browser, means for transmitting a part of the access code to the browser as a return code; Means for transmitting another part of the access code to the browser as a return code when one of the access codes is clicked on the browser; Means for transmitting a prize lottery to a player system. 3. A system for providing a service for issuing a prize lottery to an advertisement viewer who has viewed a plurality of advertisements in a single window, including a link to the plurality of advertisements through an electronic network. Means for transmitting a first document to a browser on a viewer system; and when one of the plurality of links is clicked on the browser, one of the plurality of advertisements and a link to the first document are sent to the browser. Means for transmitting a second document including a link to the browser, and determining that a predetermined number of two or more links of the plurality of links in the first document have been clicked on the browser. And a means for transmitting a sweepstakes to the viewer system when the predetermined number of links are clicked. 4. A system for providing, in a single window, a service for issuing a prize lottery to an advertisement viewer who has viewed an advertisement, wherein a link to an advertisement on another server is provided through an electronic network. Means for transmitting the document containing the document to the browser on the viewer system;
A means for determining that one of the links has been clicked on the browser; and a means for transmitting a prize lottery to the viewer system when the link is clicked. 5. The apparatus according to claim 1, further comprising: a unit for storing data relating to an order in which the predetermined number of links are clicked; and a unit for outputting the stored data. System. 6. The system according to claim 5, further comprising: means for calculating an advertisement fee according to the order in which the clicks were made. 7. The method according to claim 1, wherein the number of times the link is clicked on the browser is counted for each advertisement of a link destination, and the click is executed. Means for determining that the number of clicks has reached a certain number for an advertisement, and means for deleting, from a document transmitted to the browser, a link to the advertisement for which the number of times the click has been executed has reached a certain number And a system further comprising: 8. The method according to claim 1, wherein an advertisement fee to date based on a click of the link on a browser is recorded for each advertisement of a link destination; Means for determining that the advertisement fee has reached a certain amount for a certain advertisement, and means for deleting a link to the advertisement having reached the certain amount from a document transmitted to the browser. A system characterized in that: 9. The information according to any one of claims 1 to 8, wherein information relating to an interest of an advertisement viewer operating the viewer system is generated based on information that the predetermined number of links are clicked. And a means for outputting the information related to the interest. 10. The apparatus according to claim 9, further comprising: means for storing the information on the interest; and means for selecting links to the plurality of advertisements to be included in the document based on the information on the interest. A system characterized in that: 11. The system according to claim 1, wherein the transmitted sweepstakes is further transmitted with an advertisement or a coupon. 12. The system according to claim 11, wherein the sweepstakes is transmitted as image data attached to an electronic mail, and the advertisement or coupon is included in the attached image data. 13. A means according to any one of claims 1 to 12, wherein: a means for receiving an input of private information relating to an advertisement viewer who operates the viewer system; A system further comprising: means for determining whether or not a criterion is satisfied; and means for issuing a different number of prize lotteries to viewers who satisfy the predetermined criterion.