JP2002074162A - Device and system for supporting advertisement action - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide technology for advertisement action by which contents required to be transmitted from an advertiser to users can be sufficiently transmitted via a network and each user can be free from a burden on action for observing advertisement. SOLUTION: The advertisement action supporting device is provided with an advertisement storage part 124 for storing quiz page information including quizzes to be provided to each user requiring to answer them to win a prize and a communication part 102 for providing a quiz page to each user terminal connected to the network, providing quiz page information including a new quiz to the terminal when a correct answer is obtained in the first quiz or providing page information for reporting that the answer of the first quiz is incorrect when the answer is incorrect and providing page information for reporting that the user can participate in a prize competition when the answers of all prepared quizzes are correct.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology for advertising a user. In particular, the present invention relates to an advertising activity support device and an advertising activity support system that support an advertising activity by providing an advertisement to a terminal connected to a network.

[0002]

2. Description of the Related Art As is well known, the number of Internet users is increasing rapidly. Using a web browser, a user can obtain various information from homepages and other pages (hereinafter, also simply referred to as homepages) on the Internet, such as governments, companies, and individuals, and can use various services. It is said that the number of Internet users in Japan is currently 20 million, and the age, gender,
The occupations are diverse. Against this background, advertisements provided on homepages are attracting attention as effective advertising means. The advertisement is generally provided as a strip-shaped image called a banner in the upper and lower portions of the homepage or in an empty space.

[0003]

[0006] Banner advertisements are pasted on homepages irrespective of the information desired by the user, and few users are conscious of banner advertisements. Also,
Search times on search sites are also getting shorter, and the amount of time you spend seeing ads while waiting tends to decrease. On the other hand, if the data amount of the advertisement increases, it takes time to display the information desired by the user, and a communication fee is additionally required for a person using the Internet through a dial-up connection. Thus, in general, advertisements can give users a bad impression.
On the other hand, it is difficult to convey detailed information with a strip-shaped banner advertisement, and it is questioned that the original purpose of the advertisement, which is to increase the desire for purchase, is achieved.

[0004] The present invention has been made in view of such a problem, and an object of the present invention is to allow an advertiser to sufficiently convey the content that the advertiser wants to convey to the user, and the user does not bear the burden of viewing the advertisement. , Providing advertising technology using networks.

[0005]

SUMMARY OF THE INVENTION The present invention is based on the idea of giving a user a privilege so that the user can view an advertisement displayed on the entire web browser. This advertising activity support device presents a privilege to be provided to a user, and encourages the user to refer to an advertisement inevitably in order to obtain the privilege. In addition, a configuration is provided in which a user refers to an advertisement so as to sequentially refer to the advertisement.

For example, an advertisement and a quiz that can be answered with reference to the advertisement are delivered to the user. If the answer is correct, a new quiz and an advertisement are provided, and all or a predetermined number of quizzes are prepared. In the case of a correct answer, a privilege may be given to the user. In this case, the configuration for determining whether the answer to the quiz is correct corresponds to the configuration for determining that the advertisement has been referred to.

[0007] The advertisement provided to the user includes RPG (Roll
(Playing game), the advertisement may be switched appropriately according to the user's selection, and a privilege may be given to the user when the end of the story is reached. Alternatively, a predetermined keyword may be collected by referring to a plurality of homepages, and if the keyword is correct, a privilege may be given to the user.

[0008] An aspect of the present invention is an advertisement storage unit for storing quiz page information including a quiz to be provided to a user who answers for a prize, and a terminal of the user connected to the network for the quiz page. In the case of a correct answer to the quiz, the quiz page information including a new quiz is provided to the terminal, and in the case of an incorrect answer to the quiz, page information notifying the fact is provided to the terminal. If you answer all or all of the quizzes above,
And a communication unit that provides page information to the terminal to inform that the user can apply for the prize.

[0009] The advertisement storage section stores quiz page information including link information for proceeding to a new quiz page when the quiz is correct, and link information for proceeding to a page notifying the quiz when the quiz is incorrect. , When the quiz is correct, final page information including link information for proceeding to a page indicating that a prize can be applied, and the communication unit,
The quiz page information may be distributed to a user terminal as appropriate, and the quiz page information including link information to the final page information may be distributed, and then the final page information may be distributed.

A receiving unit for receiving a user's answer to the quiz, a determining unit for determining whether the answer is correct, and selecting a new quiz page if the answer is correct,
And a selecting unit for selecting a page that informs the user of the incorrect answer.

Another aspect of the present invention is a system having a terminal connected via a network, an advertising server, and an advertising activity support device, wherein the advertising server stores quiz page information including quizzes. Providing the quiz page to the terminal, if the answer to the quiz is correct, provide quiz page information including a new quiz to the terminal, if the answer to the quiz is incorrect, page information to that effect Provided to the terminal, if the correct answer to all of the prepared quiz, has a communication unit that provides to the terminal page information telling that you can apply for a prize, the advertising activity support device, the advertising server A head page storage unit for storing head page information including a specified network address, and a providing unit for providing the head page information to the terminal.

Another aspect of the present invention is a system having a terminal connected to a network, a first site, a second site, and an advertising activity support device, wherein the first site comprises:
A communication unit that provides page information including a quiz to the terminal, wherein the second site provides page information including a new quiz to the terminal when the quiz provided by the first site is correct; Unit, the advertising activity support device, the first page information including the network address of the first site, incorrect page information that tells the quiz the incorrect answer, and an application page that tells you can apply for a sweepstakes An advertisement storage unit for storing information and, when the quiz is incorrect, providing the incorrect page information to the terminal; and when the quiz is correctly answered a predetermined number of times, providing the application page information to the terminal. A communication unit.

Another aspect of the present invention is a system having a terminal connected to a network, an advertising server, and an advertising activity support device, wherein the advertising server stores quiz page information including quizzes. And providing the quiz page to the terminal, and answering the quiz correctly,
A communication unit that provides quiz page information including a new quiz to the terminal, wherein the advertising activity support device notifies the quiz of incorrect answer to the first page information including the network address of the advertising server. Incorrectly answering page information and a storage unit for storing application page information that informs that a prize can be applied, and in the case of an incorrect answer to the quiz, providing the incorrectly answering page information to the terminal, If all answers are correct, a communication unit that provides the application page information to the terminal, a reception unit that receives information of a user who has applied for the prize based on the application page information, and the usage that the reception unit receives. User information storage unit for storing user information.

Another aspect of the present invention is an apparatus for supporting an advertising activity, which includes an advertising storage unit for storing a plurality of page information including advertising content, and a prize for applying for a single prize. A selection unit for selecting a plurality of page information in the process of determining whether or not to output the page information, and a communication unit for providing the page information selected by the selection unit via a network while appropriately replacing the page information.

[0015] The information processing apparatus may further include a story information storage section for storing story information for designating the combination of the page information, and the selection section may select the page information based on the story information. The information processing apparatus may further include a determination unit that instructs the selection unit whether to select new page information. The page information includes a quiz in which a correct answer is obtained by referring to the content of the advertisement,
When the answer to the quiz is correct, the determination unit may support the selection unit to select new page information. Further, the selection unit may sequentially select the page information related to the prize based on a prize to be given to a user. The information processing apparatus may further include a determination unit that determines the prize to be given to the user, and a procedure unit that performs a procedure for giving the determined prize to the user.

[0016] The apparatus further comprises a counting unit for counting the number of the page information provided to the user, wherein the deciding unit includes:
The prize may be determined based on the count number. The story information storage unit may further include a story information specifying unit that stores a plurality of pieces of the story information and specifies any one of the pieces of the story information used for selecting the page information. An authentication unit for authenticating the user; an entry information storage unit for storing the user and the story information designated by the user in association with each other; The page information corresponding to the user may be selected based on the section. Further, the entry information storage unit holds the count number in association with the user, and when the determination unit instructs to select the next page, the selection unit determines the next page based on the count number. May be selected.

It is to be noted that any combination of the above-described components, and any conversion of the expression of the present invention between apparatuses, methods, and systems are also effective as embodiments of the present invention.

[0018]

DESCRIPTION OF THE PREFERRED EMBODIMENTS According to the advertising activity support apparatus and system according to the embodiment, the user can "surf" the advertising screen one after another. For this reason, the advertisement can be connected like a moving image or a movie, and an effect such as a screen of a broadcasting station mainly composed of the advertisement can be obtained.

By unifying the screen of the advertisement under various themes and concepts (hereinafter referred to as “themes, etc.”), and conversely, by switching between various themes, etc.,
The user can also enjoy the enjoyment of “surfing” and can attract users. Details will be described below, but for example, by stating the image of an advertisement based on a tropical image to stir the resort feeling, or by assembling a series of screens with the theme of sports, advertising You can print more clearly. Therefore, it can be said that the aim of the embodiment is, for example, a short movie created by connecting clear and interesting commercial films.

FIG. 1 is a conceptual diagram showing a transition of a screen of a home page distributed to a user terminal by the advertising activity support apparatus according to the first embodiment and displayed on the user terminal.
The detailed configuration of the advertising activity support device will be described later. The first page 210 is a page for explaining an advertisement with a prize provided by the advertising activity support device, registering a user, and the like. When the user registers, the advertisement page 211 is displayed on the user terminal. The advertisement page 211 includes advertisement contents and quizzes that the advertiser wants to convey to the user. The content of the advertisement page is not limited to the quiz, and may have game characteristics, but a series of explanations will be given using the quiz as an example.

When the user answers the quiz on the advertisement page 211 correctly, the advertisement page 212 is provided to the user terminal.
If you answer the quiz on the advertisement page 212 correctly, the advertisement page 21
3 is provided to the user terminal, and if the quiz of the advertisement page 213 is correctly answered, the final page 214 is provided to the user terminal. The final page 214 includes a final quiz to inform the user of the final question and to give the user a prize. If the quiz is incorrect during the process of displaying the last page 214 on the user terminal, the incorrect page 215 is displayed.
Is provided to the user terminal. Thus, the last page 2
In the course of displaying the advertisement page 211, 21
2, 213 are provided sequentially. Such a series of advertisement pages is hereinafter referred to as a story. The length of the story may be arbitrarily determined by the advertiser, and a prize having a high price and a high value may be set to be long, and a prize having a low value may be set to be short.

FIG. 2 is a conceptual diagram showing a transition of a screen of a home page distributed to a user terminal by the advertising activity support apparatus according to the second embodiment and displayed on the user terminal.
In this embodiment, different stories 212 and 214 are provided for each prize. The first page 220 includes information for specifying a plurality of stories, and allows the user to select a desired story. For example, in this mode, a plurality of advertisements with prizes are provided on a site operated by one advertiser.

FIG. 3 is a conceptual diagram showing a transition of a homepage screen distributed to a user terminal and displayed on the user terminal by the advertising activity support system according to the third embodiment. This form realizes a portal-like role of handling stories of a plurality of different advertisers. The story 252 and the story 253 have different advertisers, and the first page 251
Includes information specifying the story 252 and the story 253. For example, story 252 and story 253
It may be held in the advertising activity support device 250 or may be held in a server different from the advertising activity supporting device 250.

FIG. 4 is a conceptual diagram showing a transition of a homepage screen distributed to a user terminal and displayed on the user terminal by the advertising activity support system according to the fourth embodiment. The advertising activity support device 230 includes the advertising activity support device 23.
It has a first page 231 that includes the network address of the advertising server 235 at a location different from zero. The advertisement server 235 has an advertisement page 238 including a quiz 239. When the answer is correct in the quiz 239, the advertisement page 240 of the advertisement server 236 is provided to the user terminal. If the quiz 241 of the advertisement page 240 is correct, the advertisement page 242 of the advertisement server 237 is provided to the user terminal. Quiz 243 of the advertisement page 242
If the answer is correct, the final page 234 of the advertising activity support device 230 is provided to the user terminal. Quiz 23
Incorrect answer page 9, 9, 241 and 243
32 is provided to the user terminal.

FIG. 5 is a conceptual diagram showing a transition of a screen of a home page distributed to a user terminal and displayed on the user terminal by the advertising activity support system according to the fifth embodiment. This embodiment includes the embodiment described with reference to FIGS. 2, 3, and 4. The first page 261 of the advertising activity support device 260 has a story 265 of an advertising server at a different position from the advertising activity supporting device 260, a story 266 of the advertising activity supporting device 260, and an advertisement at a different location from the advertising activity supporting device 260. The network address that specifies the advertisement page of the server 267 is included. The story selected by the user is provided to the user terminal. If the quiz on the last page 263, 270, 271 is correct, the user who should give the prize to the advertising activity support device 260 is registered. As described above, if it is assumed that the prize is obtained by referring to the advertisement, the user can understand the advertisement and see the advertisement, so that the user can wipe out the negative impression of the advertisement.

FIG. 6 is a transition diagram of a screen displayed on the user terminal. When the user accesses the advertising activity support device, a top screen 50 is provided. The top screen 50 includes a “login” button for allowing a user who has already used the system to input a user ID and a password and request permission for access,
"First-time use" selected by the first-time user
Has a button. When the user presses the “first use” button, a registration screen 52 for performing user registration is provided. The user registers user information such as name, age, occupation, and address. After registration is completed, the story selection screen 5
4 are provided. When the user selects a prize he or she wants, a quiz for acquiring the prize starts. When the user presses the “login” button, a story selection screen 54 is provided after the user authentication.

FIG. 7 shows an advertisement page screen displayed on the user terminal. The advertisement start screen 60 reports the start of the story, and corresponds to the first page 210 in FIG. The advertisement screen 62 is a screen of an advertisement page.
212 and 213. The advertisement screen 62 has an advertisement section 64 that is an area of advertisement contents that the user wants to convey to the user, and a quiz section 66 that is an area of a quiz for progressing the story. By creating a quiz that can be answered with reference to the advertising unit 64, the user is encouraged to refer to the contents of the advertising unit 64. The advertisement screen 62 is sequentially displayed as the quiz is answered correctly. On the advertisement final screen 68, a final question is set. This corresponds to the last page 214 in FIG. If you answer the final question correctly, you can win prizes.

FIG. 8 shows a screen displayed on the user terminal when the answer to the quiz on the advertisement page is correct. FIG. 9 shows a screen displayed on the user terminal when the answer is incorrect in the quiz of the advertisement page, and corresponds to the incorrect answer page 215 in FIG.

FIG. 10 shows a screen displayed on the user terminal when the final answer is correct. On this screen, the fact that the prize has been acquired and the contents for confirming the delivery destination of the prize are displayed. The delivery destination is displayed based on information registered by the user in advance.

FIG. 11 is a functional block diagram of the advertising activity support system 200. Advertising activity support system 200
A user terminal 12 such as a personal computer connected to the Internet 10, an advertisement server 101 for providing an advertisement page to the user terminal 12, an advertisement activity support device 100 for providing an advertisement page to the user terminal 12 and supporting an advertisement activity; A delivery center 14 is provided to coordinate delivery of prizes to be given to users. Prizes 16 to give to users
Is delivered to the user's home 20 by a transportation means such as a delivery vehicle 18 in accordance with an instruction from the delivery center 14.

FIG. 12 is a functional block diagram of the advertising activity support apparatus 100. The advertising activity support apparatus 100 includes a communication unit 102 for transmitting and receiving information to and from the user terminal 12 via the Internet 10, an authentication unit 104 for authenticating a user,
A story specification unit 106 that receives a story specification from the user terminal 12 and specifies a story to be provided to the user to the selection unit 108, a selection unit 108 that selects an advertisement page based on the story, a reception unit 103 that receives a quiz answer, A determining unit 110 for determining whether or not the answer is correct;
A counting unit 112 for counting the number of correct answers for each user, a determining unit 114 for determining a prize to be given to a user, a procedure unit 116 connected to the distribution center 14 via the Internet 10 and performing a procedure for delivering a prize to be given to a user. A user database 118 for storing user information, an entry database 120 for storing at least a user who is using the device and a story designated by the user, a story database 122 for storing story information, and an advertisement page. An advertisement database 124 is provided.

FIG. 13 shows the data structure of the advertisement database 124. The advertisement database 124 includes an advertisement ID column 150 holding information for specifying the advertisement page, a file name column 152 holding the file name of the advertisement page, a correct answer column 154 holding the correct answer of the quiz included in the advertisement page,
An advertiser data column 156 for holding advertisement information such as an advertiser name and advertisement contents is provided.

FIG. 14 shows the data structure of the story database 122. The story database 122 includes a story ID column 15 for storing information for specifying a story.
8, a file name column 160 for storing a file name of the story information for designating the display order of the advertisement page, and a final prize column 162 for storing information of a prize finally given to the user.

FIG. 15 shows the data structure of the story information held in the file name column 160 of the story database 122. The story information includes an order column 164 for specifying the display order, an advertisement ID column 166 for holding information for specifying an advertisement page, and a prize column 168 for holding information on prizes to be given to users. The prize held in the prize section 168 is a prize to be given to the user when the user correctly answers the quiz of the associated advertisement page. For example, if the user has successfully answered the quiz on the second advertisement page, it is designated to give a minidisk.

FIG. 16 shows the data structure of the entry database 120. The entry database 120 holds a user ID column 170 for holding information for identifying a user, an IP address column 171 of the user terminal 12, a story ID column 172 for holding story information used by the user, and a progress status of the story. A count number column 174 is provided. The count number column 174 holds the order of the story provided to the user. For example, when the user has correctly answered the third quiz of the story described using FIG.
Hold "3".

FIG. 17 is a flowchart in the processing of the advertising activity support apparatus 100. This flowchart will be described with reference to FIG. The authentication unit 104 includes the communication unit 102
Then, it is determined whether the user ID and password supplied from are stored in the user database 118 to perform authentication (S10). If the user can be authenticated, the story specifying unit 106 displays a story selection screen on the user terminal 12 and accepts the story specified by the user (S1).
4). The story selection screen is the story selection screen 54 of FIG.
Corresponds to. After accepting the story, the story specification unit 106 stores the story, the user, and the IP address of the user terminal 12 in the entry database 120 in association with each other (S16). If authentication is not possible, a user registration screen (corresponding to the registration screen 52 in FIG. 6) is displayed on the user terminal 12, and user information is registered in the user database 118 (S12). After registration, proceed to the story selection process.

The selection unit 108 uses the story ID held in the story ID column 172 as a key to
A search is made for the story information file name held in 60 to obtain the story information (FIG. 15). Then, using the advertisement ID held in the advertisement ID column 166 as a key, an advertisement page is selected from the advertisement database 124, and the advertisement page is delivered to the user terminal 12 specified by the IP address held in the IP address column 171. (S18).

Receiving section 103 receives the answer to the quiz and outputs it to determining section 110. The determination unit 110 determines whether the sent answer matches the correct answer stored in the correct answer column 154 (S20). In case of correct answer, counting unit 1
12 counts the number of correct answers for each user, and stores the count value in the count number column 174. The selection unit 108 determines whether or not it is the final problem based on the count number held in the count number column 174 and the story information specified by the user (S22). If it is not the final problem, the process proceeds to the advertisement selection process, and the selection unit 108 selects an advertisement page corresponding to the next order of the count value held in the count number column 174. Therefore, the selection unit 108 can distribute the advertisement page including the new quiz to the user terminal 12.

In step S20, when the determination unit 110 determines that the answer is incorrect, the determination unit 114 is instructed to determine a prize.
The deciding unit 114 decides the prize held in the prize column 168 corresponding to the order specified by the count number supplied from the counting unit 112 as the prize to be given to the user (S24).
For example, when the count number is “2”, the determination unit 114
With reference to the story information (FIG. 15), the mini-disc held in the prize section 168 corresponding to the order “2” is determined as a prize.

If it is determined in S22 that the question is the final question, the determination unit 114 determines the corresponding prize as a prize to be given to the user. For example, in the story information, the order "15"
The MD stereo held in the prize column 168 corresponding to is determined as a prize.

The deciding unit 114 outputs user information necessary for delivering the prize and information on the prize to the procedure unit 116. The procedure unit 116 performs a procedure for delivery to the delivery center 14 (S26). According to the above process, a device for supporting an advertising activity can be provided.

The present invention has been described based on the embodiments. This embodiment is an exemplification, and various modifications can be made to the combination of each component and each processing process.
It is understood by those skilled in the art that such modifications are also within the scope of the present invention. Examples of such modifications include the following.

The advertisement page may include link information for proceeding to a new quiz page when the answer to the quiz is correct, and link information for proceeding to a page notifying the answer when the answer to the quiz is incorrect. For example, when the story of FIG. 1 is realized by a link, the answer to the quiz on the advertisement page 211 is set in a selection format, and the correct selection item is linked to the advertisement page 212,
What is necessary is just to link the incorrect answer selection item to the incorrect answer page 215. Similarly, in the advertisement pages 212 and 213, the link destinations of the correct selection item and the incorrect selection item may be specified in advance. By doing so, the embodiment is realized without determining the answer to the quiz.

As a means for judging that the user has referred to the advertisement page, a form in which the action of user selection is used in the form of a quiz or RPG has been described, but after displaying the advertisement page on the user terminal 12, After a predetermined time has elapsed, a button for accepting a user action may be arranged. In the state of accepting an action, a new advertisement page may be displayed when the user presses a button.

[0045]

According to the present invention, a user can be referred to an advertisement positively, and the effect of the advertisement is enhanced.

[Brief description of the drawings]

FIG. 1 is a transition diagram of page information distributed to a user terminal according to the first embodiment.

FIG. 2 is a transition diagram of page information distributed to a user terminal in the second embodiment.

FIG. 3 is a transition diagram of page information distributed to a user terminal according to a third embodiment.

FIG. 4 is a transition diagram of page information distributed to a user terminal according to a fourth embodiment.

FIG. 5 is a transition diagram of page information distributed to a user terminal in the fifth embodiment.

FIG. 6 is a transition diagram of a screen displayed on the user terminal.

FIG. 7 is a transition diagram of an advertisement page screen displayed on the user terminal.

FIG. 8 is a diagram showing a screen displayed on the user terminal when a quiz is answered correctly.

FIG. 9 is a diagram showing a screen displayed on the user terminal when an incorrect answer is given to the quiz.

FIG. 10 is a diagram showing a screen displayed on the user terminal when all quizzes prepared in advance are correct.

FIG. 11 is a functional block diagram of an advertising activity support system.

FIG. 12 is a functional block diagram of the publicity activity support device.

FIG. 13 is a diagram showing a data structure of a story database.

FIG. 14 is a diagram showing a data structure of story information.

FIG. 15 is a diagram showing a data structure of an entry database.

FIG. 16 is a diagram showing a data structure of an advertisement database.

FIG. 17 is a flowchart of a process performed by the advertising activity support device.

[Explanation of symbols]

10 Internet, 12 user terminals, 54 story selection screen, 60 advertisement start screen, 62 advertisement screen, 6
4 Advertising section, 66 Quiz section, 68 Advertising final screen, 1
00 advertising activity support device, 102 communication unit, 103 reception unit, 104 authentication unit, 106 story designation unit, 108
Selection unit, 110 determination unit, 112 counting unit, 114
Decision unit, 116 procedure unit, 118 user database, 120 entry database, 122 story database, 124 advertisement database.

Claims (16)

[Claims] 1. An advertisement storage unit for storing quiz page information including a quiz to be provided to a user who answers for a prize, providing the quiz page to a terminal of the user connected to a network, If the answer to the quiz is correct, provide quiz page information including a new quiz to the terminal, while if the answer is incorrect to the quiz, provide page information to that effect to the terminal, and provide all of the prepared quizzes. And a communication unit for providing the terminal with page information notifying that the user can apply for the prize when the number of correct answers is equal to or more than a predetermined number. 2. A quiz page including: link information for proceeding to a new quiz page when the answer to the quiz is correct; and link information to go to a page notifying the answer to the quiz when the answer is incorrect. Information and, when the answer is correct to the quiz, stores final page information including link information for proceeding to a page telling that a prize can be applied, and the communication unit appropriately distributes the quiz page information to a user terminal, The advertising activity support device according to claim 1, wherein the quiz page information including the link information to the last page information is delivered, and then the last page information is delivered. 3. A receiving unit for receiving a user's answer to the quiz; a determining unit for determining whether the answer is correct; and, if the answer is correct, selecting a new quiz page;
The advertising activity support device according to claim 1, further comprising: a selection unit that selects a page that notifies the user of an incorrect answer. 4. A system including a terminal connected via a network, an advertisement server, and an advertisement activity support device, wherein the advertisement server stores an advertisement storage unit that stores quiz page information including a quiz; Provide to the terminal, if the answer to the quiz is correct, provide quiz page information including a new quiz to the terminal, while if the quiz is incorrect, provide the terminal with page information to that effect, A communication unit for providing the terminal with page information notifying that the user can apply for a prize, when the answer to all of the prepared quizzes is correct, the advertising activity support device includes a network address specifying the advertising server. A first page storage unit for storing the first page information including the first page information, and a providing unit for providing the first page information to the terminal. Promotional activities support system. 5. A system having a terminal connected to a network, a first site, a second site, and an advertising activity support device, wherein the first site provides quiz page information including a quiz to the terminal. A communication unit, wherein the second site has a communication unit for providing quiz page information including a new quiz to the terminal when the quiz provided by the first site is correct; A storage unit for storing top page information including a network address of the first site, incorrect page information notifying the quiz that the answer is incorrect, and application page information indicating that a prize can be applied; If the quiz is incorrect, provide the incorrect page information to the terminal, and if all of the prepared quizzes are correct, provide the application page information to the terminal. Promotion support system comprising: the signal unit. 6. A system having a terminal connected to a network, an advertisement server, and an advertisement activity support device, wherein the advertisement server stores an advertisement storage unit that stores quiz page information including a quiz; A communication unit that provides the terminal with quiz page information including a new quiz if the quiz is answered correctly, and the advertising activity support device includes a network address of the advertising server. A storage unit for storing page information, incorrect page information that informs the quiz that the answer is incorrect, and application page information that indicates that the user can apply for the prize, and, if the quiz is incorrect, the incorrect page information A communication unit that provides the application page information to the terminal when the answer is correct to all of the prepared quizzes; A receiving unit for receiving information of the user who applied for the prize based on the page information, and a user information storage unit for storing the information of the user received by the receiving unit. Activity support system. 7. An apparatus for supporting an advertising activity, comprising: an advertising storage unit for storing a plurality of page information including advertising content; and determining whether or not to give out a prize for one application of a sweepstakes. An advertising activity support device, comprising: a selection unit that selects a plurality of pieces of page information in a process of performing the process, and a communication unit that provides the selected page information via a network while appropriately replacing the page information. 8. The advertising activity support device according to claim 7, wherein the selection unit sequentially selects the page information related to the prize based on a prize to be given to a user. 9. The system according to claim 1, further comprising a story information storage unit for storing story information for specifying a combination of the page information, wherein the selection unit selects the page information based on the story information. The advertising activity support device according to 7 or 8. 10. The advertising activity support device according to claim 7, further comprising a determination unit that instructs the selection unit to select whether to select new page information. 11. The page information includes a quiz in which a correct answer can be obtained by referring to the content of the advertisement, and the determination unit determines that if the answer to the quiz is correct, the new page information should be selected. The advertising activity support device according to claim 10, wherein an instruction is given to the selection unit. 12. The apparatus according to claim 8, further comprising: a determining unit that determines the prize to be given to the user; and a procedure unit that performs a procedure of giving the determined prize to the user. An advertising activity support device according to any of the above. 13. The apparatus according to claim 12, further comprising a counting unit that counts the number of the page information provided to the user, wherein the determining unit determines the prize based on the counted number. Advertising activity support device. 14. The story information storage unit further includes a story information specifying unit that stores a plurality of pieces of the story information and specifies any one of the pieces of the story information to be used for selecting the page information. The advertising activity support device according to any one of claims 9 to 13. 15. An authentication unit for authenticating the user, an entry information storage unit for storing the user and story information specified by the user in association with each other, and the selection unit includes: The advertising activity support device according to any one of claims 9 to 14, wherein the page information according to the user is selected based on an entry information storage unit. 16. The entry information storage unit stores the count number in association with the user, and when the determination unit instructs to select the next page, the selection unit stores the count number in the user. 16. The advertising activity support device according to claim 15, wherein page information to be provided next is selected based on the information.