JP2001357298A - Device and method for advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a device and a method for advertisement which make it possible to take effective advertising activities widely to general people without using any special device nor environment. SOLUTION: A user calls an advertisement server 400 by a telephone set and selects the reception of an advertisement message from a menu at a main menu part 401. Consequently, the user is authenticated by the function of an authentication system 402 and when the user is adequate, advertisement message of a kind that the user selects by a telephone advertisement system 403 are read out of an advertisement database of a database 406 and sent in voice to the telephone set. The user listens to respective advertisement messages to the end to obtain points, which can be exchanged with a desired gift when accumulated.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising device and an advertising method capable of performing effective advertising activities widely to ordinary people without using a special device or environment.

[0002]

2. Description of the Related Art The spread of the Internet, satellite broadcasting and C
With the recent changes in the communication environment and broadcast environment, such as the spread of broadcast systems such as ATVs, the form of advertisements has changed in various ways, and various new forms of advertisements have appeared.
For example, on the Internet, etc., services that use advertisements, such as making the connection fee free on the condition that the advertising information is received, and making the usage fee free by inserting an advertisement message at the beginning of the e-mail, are available. Has been deployed.

[0003]

However, while such forms of advertising may seem effective at first glance, they are actually those who use internet providers, those who use e-mail, or networks. Advertisements that are provided to specific users, such as those that use special services through the Internet, and that can be widely used by the general public even if the degree of Internet penetration in recent years is considered. It is hard to say.

[0004] Further, the user does not always hold an Internet terminal, in other words, he is not always in an environment where he can always see such advertisements. Of course, in recent years, the number of mobile phones that can send and receive e-mails has been increasing, but for the time being, only mobile phones that have only basic functions or, more specifically, use only ordinary subscriber phones without holding mobile phones It is thought that there are overwhelmingly many users. Considering such points, it is hard to say that the conventional advertising system using such a highly functional communication terminal is widely used.

[0005] Accordingly, an object of the present invention is to provide an advertising device capable of performing effective advertising activities widely to ordinary people without using a special device or environment. It is another object of the present invention to provide an advertisement method capable of performing effective advertising activities widely to ordinary people without using a special device or environment.

[0006]

In order to solve the above-mentioned problems, an advertisement apparatus according to the present invention includes a communication unit for communicating with an arbitrary device capable of making a voice call and a communication unit for communicating with the device via the communication unit. An advertisement information transmitting unit that transmits desired advertisement information by voice to the user, and a predetermined monetary value to a user associated with the device when a reception state of the transmitted advertisement information in the device becomes a predetermined state. Point giving means for giving points having the following.

Preferably, the apparatus further comprises user registration means for registering in advance the user to whom the advertisement is to be transmitted and the points are to be awarded, and wherein the advertisement information transmitting means is provided for the registered user. The advertisement information is transmitted to the concerned device. Also preferably, there is further provided a prize sending means for trading the desired prize in exchange for the points given and accumulated as necessary for each user, and substantially sending the prize to the user.

[0008] Further, the advertisement method of the present invention transmits voice advertising information to a device capable of voice communication connected via an arbitrary communication line, and receives the transmitted advertising information in the device. When the state becomes a predetermined state, a point having a predetermined monetary value is given to a user related to the device.

[0009] Preferably, the points are given when the user related to the device has heard the transmitted advertising information in a series of voices to the end.

[0010]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described.
This will be described with reference to FIGS. In the present embodiment, the present invention will be described by exemplifying a telephone advertisement system for performing a telephone advertisement service with points.

First, an outline of services provided by the telephone advertisement system will be described. The telephone advertisement system of the present embodiment provides a telephone advertisement service with points to members after recruiting members. Specifically, members
Listen to the audio played advertisement by calling the specified phone number, and earn points by listening to the advertisement to the end. These points can be stored and exchanged for prizes later. Further, the advertisement to be listened to can be selected according to various conditions such as the height of points, the frequency of hearing, attributes such as personal hobbies, regions / areas, and goods / services.

Next, the telephone advertisement system will be described in detail. FIG. 1 is a block diagram showing the configuration of the telephone advertisement system 100. Telephone advertising system 100
Is a telephone 200, a telephone network 300, an advertisement server 400,
It has a communication network 500, an advertiser device 600, and a user terminal device 700.

First, the configuration of each unit of the telephone advertisement system 100 will be described. Telephone 200 is an arbitrary telephone device that can communicate with each other by voice via telephone network 300, and is an arbitrary telephone device such as a normal subscriber telephone, a mobile telephone, or a personal handy phone (PHS). . The basic service provided by the telephone advertisement system 100 does not require a special function for a device used by a user, and can be received if a voice call and a number can be transmitted by a pulse signal or a tone signal. .

The telephone network 300 is an arbitrary telephone network including an analog or digital public line network or a telephone system using a communication network such as the Internet. It consists of a system.

Advertisement server 400 is a server device that provides services such as transmission of advertisement information and provision of points to users with respect to arbitrary telephones 200 connected via telephone network 300. . The configuration of the advertisement server 400 will be described in more detail with reference to FIGS. FIG. 2 is a block diagram showing a configuration of the advertisement server 400. The advertisement server 400 includes a main menu unit 401, an authentication system 402, and a telephone advertisement system 4.
03, point balance notification system 404, prize exchange system 405, database 406, prize sending system 4
07, service introduction system 408, member registration system 409, fax automatic transmission system 410, customer service system 411, and member information update system 41
2 In the following description, the advertisement server 4
The flowchart describing the process of each component of 00 is a flowchart of a portion corresponding to each component when the advertisement server 400 is substantially configured by one piece of software.

The main menu section 401 is a telephone network 300
For each of the telephones 200 connected via the network, the services requested are detected, and the processing unit associated with each service is enabled to perform each process. The processing in the main menu section 401 will be described with reference to the flowchart in FIG. First, the main menu section 401
Starts individual processing when there is an incoming call from an arbitrary telephone 200 via the telephone network 300 (step S1).
0), for example, the following main message is transmitted (step S11).

[This is a direct telemarketing service. This service provides voice advertising messages. If you listen to the message to the end, you will be given points. You can exchange points for free gifts. Is used only by members. Membership registration is free, so please join us.If you want to hear the advertising message, 1
Please press If you want to register, please press 2. If you would like more information on services, please press 3. If you want to check your point balance,
Please press If you want to exchange prizes, please press 5. 6 for customer service
Please press To update your registration information, please press 7. "

After transmitting the main message, the main menu unit 401 waits for a selection operation to be performed on the telephone 200 to transmit a selection signal (step S).
12). Then, if any signal is detected, it is detected whether the detected signal is a signal selected from 1 to 7 (steps S13 to S19), and if each signal is a selected signal, the selected signal is selected. Move on to each process.

If the detected signal is not one of the selection signals 1 to 7 ((Steps S13 to S1)
9) If no signal is detected within the predetermined time limit (step S12), it is determined whether or not to retransmit the message (step S20). For example, when no signal is detected within the time limit, or when a signal close to the selection signal which could not be specified as 1 to 7 is detected, the process returns to step S11 as retransmitting the message. Further, when the message is retransmitted a predetermined number of times or more, or when another signal that is considered to be a wrong signal is detected, the message is not sent, the line is disconnected, and the process is terminated ( Step S2
1).

The authentication system 402 selects, when 1, 4, 5 and 7 are selected in the main menu, that is, when the transmission of the advertisement message, the confirmation of the point balance, the exchange of prizes, and the update of the registered member information are selected. Next, it is determined whether or not the user is a registered appropriate user by referring to a user database of a database 406 described later. The processing in the authentication system 402 will be described with reference to the flowchart in FIG. The authentication system 402 first requests an ID and a password from the user (step S31), and upon receiving the ID and the password from the user (step S32), performs an authentication process on the ID and the password (step S33). If the authentication is OK (step S34), the fact is notified to each processing unit and the process is terminated (step S35).

In step S32, if the predetermined time-out period has elapsed without returning the ID and the password, a request for the ID and the password is made again (step S31). If not, that is, if the timeout has occurred twice consecutively, the line with the telephone 200 is disconnected (step S
36) Then, the processing is notified to each processing unit and the process is terminated (step S37). Also, when the ID or the password is not appropriate as a result of the authentication (step S3).
4), a request for an ID and a password is made again (step S31). However, if the ID or password is not appropriate again, that is, if an appropriate authentication result is not obtained two consecutive times (step S34), the line with the telephone 200 is disconnected (step S38). This is notified to each processing unit and the processing is terminated (step S3).
9).

The telephone advertisement system 403 sends an advertisement to the user based on a request from the user via the telephone 200, and adds points to the user based on the advertisement. The processing in the telephone advertisement system 403 will be described with reference to the flowchart in FIG. The processing of the telephone advertisement system 403 is started when it is detected in step S13 that the user has selected 1 in the main menu unit 401, and first, the authentication processing in the authentication system 402 described above (step S41).
Is examined (step S42), and if the user is not an appropriate user, the process is immediately terminated (step S43).

If the authentication result is OK (step S4)
2) Next, referring to the user database of the database 406 described later, the telephone advertisement system 1 of the user
00 is detected (step S44), and whether the use of the member is within the range of the use rule, that is,
Verify whether the usage rule is violated (Step S
45). For example, if there is a rule such as up to 10 calls a day, if the user has exceeded this, that is, if it is the 11th use, it violates the use rule Therefore, for example, an apology message that the service cannot be provided due to the regulations is sent (step S46), the line is disconnected (step S47), and the process is terminated (step S4).
8).

If the use of the member is within the range of the use rule, for example, "Please select the category of the advertisement to be heard. If the selection is based on the height of the provided point, 1; 2 if you choose by frequency, 3 if you choose by registered attributes, 4 if you choose by region or area, 5 if you choose by product or service. Yes (Step S4
9).

When an advertisement selection method is selected by the user (step S50), an advertisement to be transmitted is selected from an advertisement database of a database 406 described later (step S51). For example, when the user selects 1 or 2, that is, when the user selects 1 or 2 according to the height of the provided points and the frequency of the advertisement to be heard, the advertisement database is referred to the advertisement database. , By selecting points or advertisements with high frequency in order. When the user selects 3, that is, when the user selects the attribute based on the registered attribute, the attribute of the user is first extracted by referring to the user database of the database 406, and then the advertisement database is searched. Then, an advertisement matching the attribute is selected.

If the user selects 4, that is, if the user selects a region or an area, a new dialogue system (not shown) narrows down, for example, prefectures, cities, and stations in this order. Then, an area requested by the user is detected, and then the advertisement database is searched to select an advertisement having the area as a service area. When the user selects 5, that is, when the selection is made according to the content of the product or service, the type of the product or service is narrowed down in order by a new interactive system (not shown). Search for the goods and services that the customer wants, then search the advertising database,
Select an advertisement for the product or service.

Then, when the advertisement to be transmitted is selected in this manner, for example, "A computer company is currently conducting a new semester campaign. ○ All products are offered at a 10% discount price until month x day. Please come to the store of Nyori.
... Is actually transmitted to the user by voice (step S52).

When the transmission of the advertisement is completed, the user is given points by updating the user database of the database 406 (step S53).
A message indicating that the points have been obtained, such as "Current points obtained was 10 points", is transmitted (step S54).

Next, it is checked whether or not the sent advertisement is an advertisement for which a process of asking the user for a purchase intention is requested (step S55). Is a message to confirm the intention to purchase, for example, "Do you have an intention to purchase the current product? If you have one, please press 1. If you do not, please press 2." Is transmitted to the user by voice (step S56). Then, a selection signal transmitted from the user is received (step S57), and if there is a purchase intention, the subsequent processing is left to customer service. That is, the processing is shifted to the processing routine when the customer service is selected. In such a case, further points may be given according to the purchase price of the user.

If the user has no intention to purchase (step S58), (if the advertisement sent out in step S55 is an advertisement that does not require a process of asking the user for the intention to purchase, similarly, the "next" Please press 1 if you want to listen to the advertisement. Press 2 if finished. "(Step S59), and send the next message sent from the user. Is received (step S60), if 1 is selected, that is, if it is selected to listen to the advertisement again (step S61), the process returns to step S49 and starts again from the process of selecting the advertisement again. When 2 is selected, that is, when the end is selected (step S61), the line is disconnected (step S62), and the process is terminated (step S61). S63).

The point balance notification system 404 notifies the user of the value of the points acquired by the user based on a request from the user. The processing in the point balance notification system 404 will be described with reference to the flowchart in FIG. Point balance notification system 4
The process of step 04 starts when it is detected in step S16 that the user has selected 4 in the main menu section 401.
The result of the authentication process in step S02 (step S64) is examined (step S65). If the user is not an appropriate user, the process is immediately terminated (step S6).
6).

If the authentication result is OK (step S6)
5) Next, referring to the user database of the database 406 described later, the balance of the acquired points of the user so far is detected (step S67).
The detected point balance is notified to the telephone 200 of the user by a voice output such as "The current point balance of the customer is 2000 points" (step S68). As a result, the processing in the point balance notification system 404 ends, and the processing returns to the main menu unit 401. That is, the process returns to the process after step S11 of the process shown in FIG.

The prize exchange system 405 performs a process of sending a desired prize to a user based on a point obtained by the user based on a request from the user. The processing in the premium exchange system 405 will be described with reference to the flowchart in FIG. The processing of the prize exchange system 405 is started when it is detected in step S17 that the user has selected 5 in the main menu section 401. First, the result of the authentication processing (step S71) in the authentication system 402 described above is performed. It is examined (step S72), and if the user is not an appropriate user, the process is immediately terminated (step S73).

If the authentication result is OK (step S7)
2) Referring to the user database of the database 406 described later, the balance of the acquired points of the user so far is detected (step S74), and then, referring to the premium database of the database 406, the points are obtained. Exchangeable prizes are detected (step S75). Then, for example, "Current customer point balance is 256
0 points. Press 1 to exchange for a department store gift certificate. 2 to exchange for a brand tie
Please press. 3 if you want to ask again
Please press Is notified to the user's telephone 200 of the detected point balance and exchangeable prizes (step S76).

When the number of the selected prize transmitted from the telephone 200 in response to this message is received (step S77), then, for example, "the selected prize is stored in the address registered in advance. Please press 1 if you like. Press 2 if you want to talk to the customer service representative. "

Then, the information of each person transmitted from telephone 200 in response to this message is received (step S).
79) When 1 is selected, that is, when the contents of the shipment are approved, first, the value of the acquired points in the user database of the database 406 is updated, that is, the acquired points are equivalent to the number of points of the exchanged premium. Is reduced (step S81), and a prize delivery instruction is given to a prize delivery system 407 described later (step S82). Thereby, the processing of the premium exchange is completed, and the processing returns to the processing of the main menu unit 401, that is, the processing of step S11 and the subsequent steps of the processing shown in FIG. On the other hand, if 2 is selected, that is, if the user wants to interact with the customer service (for example, if there is any problem with the confirmed shipping content) (step S80), the process proceeds to the later-described customer service process. .

The database 406 is a database in which various data used in the telephone advertisement system 100 are recorded. The name, address, telephone number, ID, password, attribute, gift delivery address, and the like of the user of the telephone advertisement system 100 are stored. The database includes a user database in which information such as the number of acquired points and a use state is recorded, an advertisement database in which advertisement information to be transmitted is recorded, and a prize database in which information of a prize to be exchanged is recorded.

The prize sending system 407 performs a process of actually sending the prize to the user based on an instruction from the prize exchange system 405. This prize delivery system 407
Various degrees of processing can be considered.
For example, it is possible to automatically carry out the retrieval of stocked prizes, the printing of a shipping destination and shipping source label for delivery to be attached to the retrieved prizes, and the attachment to the prizes. It may be in a form, or may be of such a size as to instruct the worker to send by printing out a list of the prizes to be sent and the destination.

The service introduction system 408 provides the user with the telephone advertisement system 10 based on a request from the user.
No. 0 is notified. FIG. 8 shows the processing in the service introduction system 408.
This will be described with reference to the flowchart of FIG.

The process of the service introduction system 408 is started when it is detected in step S15 that the user has selected 3 in the main menu section 401. First, a request for designating a form for outputting a service introduction is made. The message is transmitted to the telephone 200 (step S91). For example, "For more information about this service, you can also use the Internet or fax. For the Internet, please visit http://www.XXX.XXX.
If you want voice guidance, please press 1. Press 2 if you want to fax. Is sent.

When the selection result is transmitted from telephone 200 in response to the selection request, it is received (step S9).
2) If the output by voice is selected (step S93), the information of the service introduction by voice recorded in advance is transmitted (step S94). For example,
A message such as "This service is an advertising service with points. In order to receive the service, you must first become a member ...."

If the output by facsimile is selected (step S93), a message requesting the input of a facsimile number is sent out (step S95), and in response to receiving the facsimile number (step S96), FA
Introducing information having the same content as that transmitted by voice to the X automatic transmission system 410 is transmitted to the F
The AX is instructed to transmit, for example, in a form specified by the user (step S97).

When these voice introduction or fax transmission instructions are completed, select the next processing, for example, "Press 1 to return to the main menu, press 2 to end." The message to be transmitted is transmitted to telephone 200 by voice (step S98). If the selection received from the telephone 200 is 1 (step S99), that is, if it is selected to return to the main menu (step S100), the service introduction process ends. Then, the process returns to the process of the main menu unit 401, that is, the process from step S11 of the process shown in FIG. If the selection received from the telephone 200 is 2, that is, if the end is selected (step S100), the line with the telephone 200 is disconnected (step S101), and a series of processing is performed. (Step S
102).

The member registration system 409 performs processing for registering a new user so that the telephone advertisement system 100 can be used. The processing in the member registration system 409 will be described with reference to the flowcharts in FIGS.

The processing of the member registration system 409 is started when it is detected in step S14 that the user has selected 2 in the main menu section 401. A request is made (step S111). That is, for example, "You can register by phone, fax, or the Internet. For the Internet, http: // ww
See w.XXX.XXX. Press 1 to register by phone. Press 2 to register by fax. A message stating that registration is possible by telephone, fax, or the Internet, and prompting the user to select which one to register.

When a selection operation is performed on telephone 200 based on this message, the result of selection transmitted via telephone network 300 is received (step S11).
2) When 1 is selected, that is, when registration by telephone is desired (step S113), step S113 is performed.
The process moves to 120 or less. Also, if 2 is selected,
That is, if registration by fax is desired (step S114), a message requesting the input of a fax number is sent out (step S115). When the fax number is received in response (step S116), the fax automatic The transmission system 410 is instructed to transmit a registration application form and instructions to the FAX notified of the FAX number in a form designated by a user, for example (step S117). The connection is disconnected (step S118), and the process ends (step S119). If neither registration by telephone nor registration by facsimile is selected and the processing is completed only by confirming the Internet address (step S114), the connection with the telephone 200 is disconnected as it is (step S118). End the processing (step S
119).

If registration by telephone is selected in step S113, first, the user enters the name, address, home telephone number, work telephone number, mobile telephone or PHS telephone number into telephone 200. , A request to input predetermined information required for registration (step S120).
When such information is transmitted from the telephone 200 in response to this request, it is received (step S121),
Referring to the user database of the database 406,
The data content is compared with the data of the already registered user, and it is verified whether the user who has applied for the registration is the already registered user, that is, whether there is no duplicate registration. (Step S122). As a result, if the registration is duplicated (step S12
3), and notifies the user to that effect (step S124);
The connection with the telephone 200 is disconnected (step S125),
The process ends (step S126).

If it is not a duplicate application (step S123), the received information is stored in the database 406.
The user is registered by registering it in the user database, and an ID is issued to the user (step S127). Then, the user is further requested to input a password (step S128). When the password is received (step S129), the password is further registered in the user database in which the information has been previously registered (step S130).

Next, in order to prompt the user to register attribute information such as age, hobbies, preferences, and desires, a description of the attribute information and the merits of registering the attribute information will be described (step S131). A request is made as to whether or not to register the information, and to select a subsequent process (step S132). For example, "Thank you for registering. In order to give you the information you want,
Please register your hobby data. Registering your data will give you 100 points. Press 1 for registration. Press 2 to listen to the message. Press 3 to end. Is sent.

When the received selection result from the telephone 200 is 1 (step S133), that is, when the attribute registration is selected (step S13)
4) Next, each item of the attribute is indicated and its input is requested (step S135). This attribute information includes, for example, so-called hobbies, interests,
Financial technology, computer, internet, art, music,
Information such as reading, car, motorcycle, business, travel, theater, sports, fitness, gourmet, etc., and general information of its users, such as annual income, family structure, educational background,
Occupation, internet usage, owned credit card,
Information on the store to be used, the main bank, the favorite brand, the contracted mobile phone company, and the like.

When the attribute information is received from the telephone 200 (step S136), the contents are registered in the user database of the database 406 (step S1).
37). Further, bonus points accompanying the registration of the attribute information are added by updating the point information in the user database (step S138). And
For example, by sending a message such as “Thank you for your registration. The points you have obtained this time was 100 points”, the result of the point addition is notified (step S139), and the line with the telephone 200 is disconnected. (Step S140), a series of registration processing ends (Step S141).

If the process selected by the user in step S133 is the reception of an advertisement message (step S142), the process of the telephone advertisement system 403, that is, the process from step S41 shown in FIG. Move on to If the user selects termination in step S133, the line with the telephone 200 is disconnected (step S143), and a series of registration processing is terminated (step S144).

The automatic fax transmission system 410 includes a service introduction system 408 or a member registration system 409.
Based on the instruction from the user, the user is informed of a document that introduces the service of the telephone advertisement system 100 registered in advance, or the user
Submit a form to register as a member.

The customer service system 411 generates a state that cannot be dealt with in each of the above-described automatic processes, receives a request from a user, or purchases a product to be advertised. This is a system in which a person in charge actually conducts a conversation with a user to give an explanation or provide a service. The processing in the customer service system 411 will be described with reference to the flowchart in FIG.

The process of the customer service system 411 is started when it is detected in step S18 that the user has selected 6 in the main menu section 401, and first, the content of the conversation is recorded, for example, A message such as "The content of the conversation has been recorded for the purpose of improving the service to the customer. Thank you for your understanding" is notified (step S151). And the telephone 200
Is switched to a device where the customer service representative actually communicates (step S152), and the advertisement server 400 ends the process (step S15).
3).

The member information updating system 412 allows the member to
This is a process for updating the registered own information.
The processing in the member information updating system 412 will be described with reference to the flowchart in FIG. The process of the member information updating system 412 is started when it is detected in step S19 that the user has selected 7 in the main menu unit 401, and first, a request for selecting what kind of means to update is issued. Perform (Step S161).

[0057] For example, for example, "You can use the telephone, fax and Internet to update your registration information. For the Internet, please visit http://www.XXX.XXX. To update by telephone, press 1. Send a message stating that the update is possible by telephone, fax or the Internet, and letting you choose whether to perform the update, such as "Update by fax, press 2."

When a selection operation is performed on telephone 200 based on this message, the result of selection transmitted via telephone network 300 is received (step S16).
2) When 1 is selected, that is, when updating by telephone is desired (step S113), an actual update process is started (step S170), and when the update process is completed, the process is ended (step S171). .

When 2 is selected, that is, when updating by facsimile is desired (step S1).
64) Then, a message requesting the input of the FAX number is transmitted (step S165), and in response to receiving the FAX number (step S166), an update form and an instruction are sent to the FAX automatic transmission system 410 described later. Is instructed to be transmitted to the FAX notified of the FAX number, for example, in a form designated by the user (step S167), the connection with the telephone 200 is disconnected (step S168), and the process is terminated (step S168). Step S169).
If neither registration by telephone nor registration by facsimile is selected and the processing is completed only by confirming the Internet address (step S164), the connection with the telephone 200 is disconnected as it is (step S16).
8), the process ends (step S169). More than,
3 is a description of the advertisement server 400.

Communication network 500 includes advertiser device 6
00 is a communication network that connects the advertisement server 400 and the advertiser device 600 in response to a request to apply for an advertisement to the advertisement server 400, transfer advertisement data, and the like. It is.

The advertiser device 600 is a telephone advertisement system 1
00 is an apparatus of each advertiser who intends to perform an advertisement, and performs an advertisement application to the advertisement server 400, transfers actual advertisement data, and the like.

The user terminal device 700 is a device such as a personal computer connected to the user's communication network 500, for example. When the user registers with the advertisement server 400 via the communication network 500,
Alternatively, it is used when updating registered data.
The gist of the present invention is to receive the advertisement information by voice from the advertisement server 400 by the ordinary telephone 200. However, in the processing such as member registration, a large amount of information must be input, so that a personal computer or the like is required. It is more convenient to do this via the communication network 500. The user terminal device 700 is a user terminal device used for such utility processing as registration and update.

Next, main operations and functions of the telephone advertisement system 100 having such a configuration will be described. First, the advertiser device 600 preliminarily registers an advertisement application and advertisement data and advertisement conditions with the advertisement server 400 via the communication network 500, for example. At this time, the advertiser device 600 registers information such as the attribute of the user to be advertised and the area to be targeted, along with the actual advertising data.

A user who intends to use the service of the telephone advertisement system 100 also registers as a member. For example, when the user makes a call to the advertisement server 400 via the telephone 200 in the same manner as making a normal call, the function of the main menu unit 401 of the advertisement server 400 enables reception of an advertisement message, membership registration, Menus such as service introduction, point confirmation, prize exchange and individual customer service are played by voice. The user can register by the function of the member registration system 409 described above by selecting the member registration. At this time, the user can use the functions of the advertisement server 400, such as receiving advertisements for products and services that match his / her tastes, by simultaneously registering attribute information such as his / her hobbies. become.

If the member is registered using a telephone capable of transmitting a message such as a mobile phone or a PHS, the member can be registered immediately including information such as name and address. it can. In addition, registration may be performed from the user terminal device 700 via the Internet separately from the telephone that receives the service. Even a normal telephone device without such a function can be registered immediately by performing a somewhat complicated operation, but in such a case, a separate application via the Internet or fax It is effective to apply for

The user who has registered as a member can hear the advertisement by voice by calling the advertisement server 400 as appropriate. When the user makes a call from the telephone 200 to the advertisement server 400 via the telephone network 300, the menu as described above is notified by the function of the main menu unit 401. I do. As a result, first, the authentication system 40
User authentication is performed by the function 2 and if the user is an appropriate user, the advertisement message of the type desired by the user is stored in the database 406 by the function of the telephone advertisement system 403.
And is transmitted to the telephone 200. Then, the user can earn points by listening to each advertisement message to the end.

The user makes a telephone call to the advertisement server 400 and selects point confirmation from the main menu, thereby confirming the points acquired by the function of the point balance notification system 404. Also, if points can be accumulated to some extent, a call is made to the advertisement server 400 in the same manner, and a prize exchange is selected from the main menu, and a desired prize is selected by the function of the prize exchange system 405. As a result, the prize is transmitted to the registered user's address by the function of the prize transmission system 407. In addition, when the user wants to know more detailed service contents or wants to directly interact with the operator, the user can select a service introduction or customer service from the main menu, and the functions of the service introduction system 408 and the customer service system 411 allow the service introduction and customer service. Service. The member can update the registration information at any time by the member information updating system 412.

As described above, in the telephone advertisement system 100 of the present embodiment, the advertiser can transmit the advertisement message to the user in a more reliable form by voice. In that case, by increasing the number of points, various effective measures can be taken such as asking more users to listen. In addition, since an advertisement can be selectively sent to a user who is interested in the contents of the advertisement, an advertisement effect can be expected.

The user can easily obtain the value of points by listening to the advertisement. There is no need to prepare any special device for that, and only the telephone is required, so that the service can be easily used anytime and anywhere. Further, since the user can specify a product or service of his / her interest as the content of the advertisement, the probability of obtaining useful information is high. Further, by using a mobile phone such as a mobile phone, for example, it is possible to appropriately know sales information in the area where the user is. In addition, time during a meeting or the like can be effectively used.

Note that the present invention is not limited to the present embodiment, and various suitable modifications are possible. For example, in the above-described embodiment, a case where a user registers information such as a name and an address when registering as a member is mainly described from the telephone, and such processing can be substantially performed. Since a mobile phone or PHS capable of transmitting a message or a multi-functional subscriber phone is used, a description will be given of a case where such a phone is used as the phone 200 as a result. You are doing it. However, the telephone 200 using the service according to the present invention is not limited to such a telephone. The gist of the present invention is to receive an advertisement message by voice, which is sufficiently achieved by the function of a telephone having a normal basic configuration. The above-described processing for member registration and update processing of registration information can be separately performed by writing, faxing, or the Internet.

Further, the application of the advertisement to the advertisement server 400 of the advertiser and the registration of the advertisement data are performed by the advertiser device 600.
Although the processing is performed via the communication network 500, the present invention is not limited to such a configuration. The advertiser may make an application, transfer or send out advertising data, give an instruction, or the like by any method such as writing or electronic medium.

In the above-described processes, if the ID or password is not appropriate as a result of the authentication process, the line is immediately disconnected and the process is terminated. However, in such a case, the member registration system 40
9, a process of prompting a new member registration, or a process of shifting to individual correspondence by a person in charge in the customer service system 411 may be performed.

In the embodiment described above, points are obtained when the user has heard the advertisement information to the end. However, the conditions under which the user obtains points are not limited to such a case. For example, a point may be obtained when the advertisement information is heard to some extent, but not until the end, or a point may be obtained on condition that the user makes a response. In addition, a configuration may be used in which points are sequentially given according to the amount and time at which the advertisement information is heard.

Further, for example, the telephone of the advertisement server 400 may be set to free dial. By doing so, the user can use the telephone advertisement system 100 without any financial burden.

[0075]

As described above, according to the present invention, it is possible to provide an advertising device capable of performing effective advertising activities widely to ordinary people without using a special device or environment. Also, without using any special equipment or environment,
It is possible to provide an advertisement method that can perform widely effective advertising activities for ordinary people.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of a telephone advertisement system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a configuration of an advertisement server of the telephone advertisement system illustrated in FIG. 1;

FIG. 3 is a flowchart for explaining processing in a main menu section of the advertisement server shown in FIG. 2;

FIG. 4 is a flowchart for explaining processing in the authentication system of the advertisement server shown in FIG. 2;

FIG. 5 is a flowchart for explaining processing in the telephone advertisement system of the advertisement server shown in FIG. 2;

FIG. 6 is a flowchart for explaining processing in the point balance notification system of the advertisement server shown in FIG. 2;

FIG. 7 is a flowchart for explaining processing in the premium exchange system of the advertisement server shown in FIG. 2;

FIG. 8 is a flowchart for explaining processing in the service introduction system of the advertisement server shown in FIG. 2;

FIG. 9 is a first flowchart for explaining processing in the member registration system of the advertisement server shown in FIG. 2;

FIG. 10 is a second flowchart for explaining processing in the member registration system of the advertisement server shown in FIG. 2;

FIG. 11 is a flowchart for explaining processing in the customer service system of the advertisement server shown in FIG. 2;

FIG. 12 is a flowchart for explaining a process in the membership information updating system of the advertisement server shown in FIG. 2;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 100 ... Telephone advertisement system 200 ... Telephone 300 ... Telephone network 400 ... Advertising server 401 ... Main menu part 402 ... Authentication system 403 ... Telephone advertisement system 404 ... Point balance notification system 405 ... Premium exchange system 406 ... Database 407 ... Premium delivery system 408 ... Service introduction system 409 ... Member registration system 410 ... FAX automatic transmission system 411 ... Customer service system 412 ... Member information update system 500 ... Communication network 600 ... Advertiser device 700 ... User terminal device

Claims (5)

[Claims] A communication unit for communicating with an arbitrary device capable of making a voice call; an advertisement information transmitting unit for transmitting desired advertisement information by voice to the device via the communication unit; An advertising device comprising: point providing means for providing a user having a predetermined monetary value to a user associated with the device when a reception state of the transmitted advertising information in the above becomes a predetermined state. 2. The apparatus according to claim 1, further comprising: a user registration unit for registering a user to which the advertisement is to be transmitted and the points are to be awarded, wherein the advertisement information transmitting unit includes The advertising device according to claim 1, wherein the advertising information is transmitted to the device. 3. A prize sending means for trading a desired prize in exchange for the points given and accumulated for each user as necessary, and sending the prize substantially to the user. Item 3. The advertising device according to item 1 or 2. 4. An apparatus for transmitting advertising information by voice to a device capable of communicating by voice connected via an arbitrary communication line, wherein the receiving state of the transmitted advertising information in the device becomes a predetermined state. An advertisement method for giving a point having a predetermined monetary value to a user associated with the device when the device is used. 5. When the user related to the device has heard the series of transmitted audio advertisement information to the end,
The advertisement method according to claim 4, wherein the point is provided.