JP2001300099A - Customer management device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a customer management device which can be used for a business strategy of a game parlor by distinguishing accurately regular customers and irregular customer in a predetermined period of time by calculating the appearance rate of a customer comparing the number of appearances and the number of business days in the period. SOLUTION: A business day counting means 325 counts the business days in an event period based on the information on the business dates stored in storage means 312 and 321. An appearance number counting means 326 counts the number of appearances of a customer in the period from the first appearance based on the customer information stored in the storage means 312 and 321. A management information calculating means 327 calculates the appearance rate of the customer in the period by, for example, dividing the number of appearances by the number of the business days.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer management device for managing customers who visit a game arcade.

[0002]

2. Description of the Related Art A conventional customer management apparatus is disclosed in, for example, Japanese Patent Application Laid-Open No. 9-38306.

[0003] That is, the customer management device calculates the average number of visits to the game arcade of the customer per week, and selects regular customers based on the average number of visits to the customer per week. The amusement arcade had established a sales strategy, such as giving a privilege to the patrons selected in such a manner.

[0004]

However, the average number of visits per week for such customers is that those who have visited frequently in the past but have not visited frequently recently and those who have not visited frequently in the past but have recently visited It is difficult to discriminate who visits frequently, and it is difficult to accurately determine the customer visit rate for each predetermined period. For example, it is difficult to accurately select recent regular customers. Therefore, there has been a problem that the average number of visits per week by customers is not a sufficient standard in formulating a sales strategy for a game arcade.

The present invention has been made in view of the conventional problems, and calculates a customer visit rate based on the number of customer visits within a predetermined period and the number of business days of a game arcade, thereby providing a regular visitor for a predetermined period. It is an object of the present invention to provide a customer management device capable of accurately determining customers and emergency customers, and sufficiently utilizing the sales strategy of a game arcade.

[0006]

The gist of the present invention to achieve the above object lies in the following inventions. [1] In a customer management device (30) for managing customers who visit a game arcade, a record for recording information on business days when the game arcade is opened and customer information including the number of visits to the game arcade by the customer. Means (312, 321), business day totaling means (325), and store visit totaling means (326)
And management information calculation means (327), wherein the business day totaling means (325) is based on the business day information and operates the game arcade within a predetermined period from a predetermined count day to a predetermined end day. The number of days is counted, and the number of visits counting means (326) is calculated based on the customer information.
The management information calculating means (327) calculates the visit rate of customers who have visited the game arcade based on the number of business days and the number of visits during the predetermined period. A customer management device (30).

[2] The customer management device (30) according to [1], wherein the predetermined start date is a first visit date when the customer first visits the game hall.

[3] The customer management device (30) according to [1], wherein the predetermined start date is a first day of a predetermined event held by a game arcade.

[4] The predetermined start date is during a predetermined event held by the game hall, and is a first visit date when the customer first visits the game hall during the event. The customer management device (30) according to [1], characterized in that:

[5] The customer management device (30) has a reading means (311) for reading customer information recorded on a customer recording medium issued from the game arcade to the customer. The customer management device (30) according to [2] or [4], wherein the date when the reading means (311) first reads customer information recorded on a recording medium.

[6] The customer management device (30), when the reading means (311) first reads the customer information recorded on the customer recording medium on each business day, usually points or points. The customer management device (30) according to [5], wherein special points are recorded in the recording means (312, 321).

[7] The customer management device (30) generates a random number when the customer information recorded on the customer recording medium is first read by the reading means (311). The normal point or the special point is recorded based on the recording means (312, 312).
21) The customer management device (30) according to [6], wherein the customer management device (30) is recorded.

[8] The customer management device (30) determines whether customer information recorded on the customer recording medium is read by the reading means (311) in the morning or in the afternoon. The customer management device (30) according to [6], wherein the number of normal points is different.

[9] The customer management device (30) sends or sends to the customer when the customer visit rate exceeds a predetermined value and when the customer visit rate does not exceed the predetermined value. The customer management device (30) according to [1], wherein the contents of the privilege included in the game hall information are different.

[10] The customer management device (30) according to [1], wherein the customer management device (30) calculates a customer visit rate for each game arcade.

Next, the operation of the invention described in each of the above items will be described.

The recording means (31) of the customer management device (30)
2,321) records information on the business days when the game hall opened and customer information including the number of times the customer visited the game hall. The customer information includes information identifying the customer, such as the customer's address and name.

For example, in order to formulate a sales strategy, a predetermined period to be investigated is set from a predetermined start date to a predetermined end date. The predetermined period may be set uniformly and automatically, for example, as the last 10 days of the month, which is a business day, or may be set by the operator inputting the start date and the last day. Good.

The business days totaling means (325) totalizes the business days of the game arcade within a predetermined period based on the business day information recorded in the recording means (312, 321), and counts the number of visits to the store. The means (326) totalizes the number of visits of the customer within a predetermined period based on the customer information similarly recorded in the recording means (312, 321). Then, the management information calculating means (327) calculates the customer visit rate within a predetermined period by dividing the number of visits by the number of business days, for example.

As described above, since the customer visit rate is calculated every predetermined period, for example, a customer who was a regular customer several months ago but not a regular customer this month, Was not a regular customer, but this month it is possible to clearly identify customers who are regular customers, etc., and give sufficient privileges to recent regular customers so that regular customers are not missed. Be useful.

Further, when the predetermined period is set, the predetermined start date is set to the first visit date when the customer first visits the game hall. If the customer who has started visiting the game hall recently or in the past, It is possible to accurately determine whether or not a patron has become a regular customer based on the customer visit rate calculated as described above, and to determine whether or not the game hall is attractive to such a customer. be able to.

Further, when the predetermined start date is the first day of a predetermined event held by the game arcade, for example, the customer visit rate during the event of replacing an amusement machine in the game arcade with a new one. By calculating, by replacing the gaming machine with a new one, it is possible to accurately determine whether the number of regular customers has increased or decreased.

At this time, not only during the event period but also before and after the event period, the information on the regular customers can be more accurately determined by calculating the customer visit rate.

Further, when the reading means (311) reads the customer information recorded on the customer recording medium issued from the game arcade to the customer, the customer management device (30) records the customer information into the recording means (312, 321). To record. Accordingly, the first visit date when the customer first visits the game hall is the date when the reading means (311) first reads the customer information recorded on the customer recording medium.

As described above, in order to calculate the customer visit rate, each time the customer visits the game hall, the customer always sets the customer recording medium in the reading means (311) of the customer management device (30). There is a need to. For this purpose, the customer reads the customer recording medium from the customer management device (30) by the reading means (311).
In return, the customer is given a certain point (for example, a normal point or a special point) as a special privilege, and the point is recorded in the recording means (312, 321) of the customer management device (30). Good. The points may be recorded on a customer recording medium.

Recording means (31) of the customer management device (30)
2,321) is recorded only when the information on the customer recording medium is first (first time) read by the reading means (311) of the customer management device (30) on each business day. That is, on the same business day, it is not performed at the time of the second reading.

Here, not only normal points but also special points are recorded in the recording means (312, 321) of the customer management device (30), so that the amusement arcade gives the customer a higher value privilege. In this way, the player may positively set the customer recording medium on the reading means (311) of the customer management device (30). Whether the customer management device (30) writes the normal point or the special point to the recording means (312, 321) depends on a random number generated when the reading means (311) reads the customer information on the customer recording medium. by. Recording means (31
2,321), the normal points and the special points are added, and a predetermined number of the added points accumulate, so that the game arcade gives the customer some benefit.

Normal points are read by the reading means (31
When the customer information is read in the morning, for example, 1) is set to “1”, and when it is read in the afternoon, it is set to “2”. The number of points may be different. By increasing the number of normal points, it may be possible to prevent a decrease in the number of users of the game arcade depending on the time zone.

The customer management device (30) may calculate the customer visit rate for each game arcade. As a result, it is possible to grasp another game arcade where the customer comes to the store and the usage status of the other game arcade, grasp the customer's visit rate in the entire game arcade, and further, for example, if the customer It is possible to know that the user frequently visits a game arcade or, conversely, does not frequently visit another game arcade.

[0030]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to the drawings. Each drawing shows an embodiment of the present invention.

FIGS. 1 to 11 are diagrams for explaining the system configuration of the entire game arcade according to the present invention. FIG.
N (Local Operating Network: registered trademark of Esharon)
FIG. 2 is a diagram of a distributed network management system to which the technology is applied, and FIG. 2 is a perspective view of a game arcade.

A repeater (hereinafter, referred to as a stand controller 12) is installed on the game island 10, and the stand controller 12 is set to LON.
The gaming machine 11 is installed using the chip to detect, monitor, and control the game medium lending device 14 and the like. Each game island 10 has an island controller 16 also serving as a gateway.
It is connected to the. The island controller 16 controls each game island 10
The data of the gaming machine 11 and the game media ball lending machine 14 which are the equipments of the above are temporarily accumulated and stored.

The island controller 16 is connected to a LAN,
The LAN has a hall management terminal 21 and a premium management terminal 2
2. The POS device 23, the information display terminal 24, the point terminal 310, the customer management terminal 320, etc. are connected respectively. These devices are further connected to a display, a printer, a modem, an audio output device, and the like.

In the present embodiment, the customer management device 30 is mainly composed of the point terminal 310 and the customer management terminal 320. 3 and 4 show the point terminal 310, FIG. 3 is a perspective view of the point terminal 310, and FIG. 4 is a block diagram of the point terminal 310.

The point terminal 310 is provided with a CPU as information processing means for performing various data processing. The CPU includes a ROM and a RAM as main memories, and a card as a reading means and a writing means. R / W311
Is connected. The CPU operates according to system programs and data stored in the ROM and programs and data loaded in the RAM.

The programs and data to be loaded into the RAM include a display control program for controlling display on the display means 313, insertion and ejection of a customer recording medium into the card R / W 311 and reading of customer information recorded on the customer recording medium. And a card information processing program for recording the customer information read from the customer recording medium and the written customer information in the customer information storage unit 312. The customer information storage unit 312 stores the customer management device 3
0 recording means.

The CPU of the point terminal 310 has a display unit 313 for displaying error and point information as a peripheral device, and an operation unit 314 for a customer to input a personal identification number.
Is connected.

As a peripheral device, a communication interface is further connected. The communication interface is connected to the customer management terminal 320 via a communication cable,
The customer information in the customer information storage unit 312 in which the customer information relating to the customer recording medium inserted in the point terminal 310 is stored is transmitted to the customer management terminal 320 via the communication cable.

5 and 6 show the information display terminal 24, FIG. 5 is a perspective view of the information display terminal 24, and FIG. 6 is a block diagram of the information display terminal 24.

The information display terminal 24 is provided with a CPU as an information processing means for performing various data processing, and a ROM and a RAM as main memories are connected to the CPU. The CPU operates according to system programs and data stored in the ROM and programs and data loaded in the RAM.

The programs and data loaded into the RAM include a display control program for controlling display on the display means 243, a card control program for inserting and ejecting a customer recording medium, and reading and writing customer information relating to the customer recording medium, There is a card information processing program for recording customer information read and written from a customer recording medium in the customer information storage unit 241. Further, there is a game information processing program for collecting game machine information from the hall management computer via a communication cable and recording the game machine information in the game machine information storage unit 242.

Display means 24 for displaying, as peripheral devices, gaming machine information, point information, and error information to the CPU.
3. An operation means 244 for the customer to view the gaming machine information and input a recitation number is connected. A communication interface is further connected as a peripheral device. The communication interface is connected to the customer management terminal 320 and the hall management terminal 21 via a communication cable,
The customer information in the customer information storage unit 312 in which the customer information relating to the customer recording medium inserted in the point terminal 310 is stored is transmitted to the customer management terminal 320 via the communication cable, and the game information from the hall management computer is transmitted. To receive.

7 and 8 show the customer management terminal 320. FIG. 7 is a perspective view of the customer management terminal 320.
Is a block diagram of the customer management terminal 320.

The prize management terminal 22 is provided with a CPU as an information processing means for performing various data processing, and the CPU is connected to a ROM and a RAM as main memories via a bus. The CPU operates according to system programs and data stored in the ROM and programs and data loaded in the RAM.

The program and data to be loaded into the RAM include a display control program for controlling display on the display means 323, customer information on a customer recording medium, and a customer information database 32 in the fixed disk device 321.
2, a card information processing program for deleting customer information stored in the customer information database 322, changing customer information in the customer database 322, and the like in the fixed disk device. There is a customer information processing program for reading and processing the information database 322. The fixed disk device 321 constitutes a recording unit of the customer management device 30.

A fixed disk unit 321 is connected to the CPU of the customer management terminal 320 via a bus. Various programs executed by the CPU are loaded from the fixed disk device 321 to the RAM. The fixed disk device 321 is provided with a change history area. When a part of the customer information database 322 is changed and deleted, the data before the change is moved to the change history area and stored.

An input / output device 328 is connected to the CPU via a bus. The input / output device 328 includes an input / output device for an external storage medium such as a flexible disk, a CD-ROM, and a magneto-optical disk.
One customer information database 322 can be saved, or the saved customer information database 322 can be read.

Other peripheral devices are connected to the main body of the customer management terminal 320. As a peripheral device, a display unit 323 for displaying characters and figures and an operation unit 324 operated by an operator are connected via an interface circuit. Further, a printer and a communication interface are connected as peripheral devices. The communication interface is connected to a plurality of input devices (point terminal 310 and information display terminal 24) via a communication cable.
Customer information on the customer recording medium inserted into each input device is collected by the customer management terminal 320 via a communication cable.

The customer management terminal 320 includes a business day totaling unit 325, a store visit totaling unit 326, and a management information calculating unit 327 (from the fixed disk device 321 to the RA).
M, a card information processing program, and a means for executing each program. The business days totaling means 325
Based on the information on business days, the number of business days of the game arcade within a predetermined period from a predetermined start date to a predetermined last day is totaled. The management information calculation means 327 calculates the visit rate of customers who have visited the game arcade based on the number of business days and the number of visits.

FIG. 9 is a front view of a customer recording medium, in which customer ID numbers, points, card expiration dates, and hole names are stored.

FIGS. 10 and 11 are diagrams showing the overall system configuration in the complex store. FIG. 10 is a diagram showing the entire game arcade in the complex store. FIG. 11 is a diagram of a distributed network system of the game arcade in the complex store. . The customer management terminal 320 installed at the head office using the ISDN line at each store and at the head office receives the customer information of the point terminal 310 and the information display terminal 24 for each store.

Next, the operation of the customer recording medium will be described with reference to FIG. First, a player stores a customer recording medium (point card) on the card R / W 311 of the point terminal 310.
Is inserted (step S1201). Next, the point terminal 310 determines whether or not the customer recording medium is authentic (step S1202). If the customer recording medium is not authentic (step S1202: N), the customer recording medium is ejected (step S1212). If the customer recording medium is authentic (step S1202: Y), the customer recording medium expires. Is determined (step S120).
3) If the customer recording medium has expired (step S1203: N), the customer recording medium is ejected (step S1212), and if the customer recording medium has not expired (step S1203: Y). It is determined whether or not the number of times the customer's recording medium has been inserted today is 1 or more (step S)
1204).

If the number of customer recording medium insertions is one or more (step S1204: Y), the customer recording medium is ejected (step S1212), and the number of customer recording medium insertions is one.
If there are no times (step S1204: N), the customer I
The D number is read (step S1205), the visit information is stored (step S1206), and a point random number is extracted (step S1207).

It is determined whether the extracted random number is a normal point or a lucky point (step S120).
8) In the case of a normal point (step S1208:
Y), the normal point information is stored (step S120)
9) Write, for example, one point mark PM to the customer recording medium (step S1210), and
0, the normal point information and the visit information are transmitted (step S1211), and the customer recording medium is ejected (step S1212).

If the extracted random number is a lucky point (step S1208: N), lucky point information is stored (steps s1213 and S121).
4) For example, a point mark PM is set to 2 on the customer recording medium.
Write (step S1210), customer management terminal 3
The lucky point information and the visit information are transmitted to the customer 20 (step S1211), and the customer recording medium is ejected (step S1212).

Next, referring to FIG. 13, the operation when one customer visits one point or more of the customer recording medium will be described. First, the player inserts the customer recording medium into the card R / W 311 of the point terminal 310 (step S1301). Next, the point terminal 310 determines whether or not the customer recording medium is genuine (step S1302). If the customer recording medium is not authentic (step S1302: N), the customer recording medium is ejected (step S1313). If the customer recording medium is authentic (step S1302: Y), the customer recording medium expires. Is determined (step S13).
03), if the customer recording medium has expired (step S1303: N), the customer recording medium is ejected (step S1313), and if the customer recording medium has not expired (step S1303: Y). Then, it is determined whether or not the number of insertions of the customer recording medium today is one or more (step S1304). If the number of insertions of the customer recording medium is one or more (step S1304: Y), the customer recording medium is ejected. (Step S1313).

On the other hand, if the customer recording medium has not been inserted once (step S1304: Y), it is determined whether or not the customer visited the store in the morning (step S1305), and if the customer visited the store in the morning (step S1305). : Y), Customer ID
The number is read (step S1306), the visit information is stored (step S1307), and the morning point random number is extracted (step S1308). It is determined whether the extracted random number is a normal morning point or a lucky point (step S1309). If the extracted random number is a normal morning point (step S1309: Y), the normal morning point information is stored (step S1310). For example, one point mark PM is written on the recording medium (step S131).
1) The normal point information and the visit information are transmitted to the customer management terminal 320 in the morning (step S1312), and the customer recording medium is ejected (step S1313).

If the extracted random number is a lucky point (step S1309: N), lucky point information is stored (steps S1314, S131).
5) Write, for example, a 777 mark on the customer recording medium (step S1311), and transmit the lucky point information and the visit information to the customer management terminal 320 (step S1).
312), eject the customer recording medium (step S131)
3).

If the visit time is in the afternoon (step S
1305: N), the customer's ID number is read (step S1316), and the visit information is stored (step S131).
7) Extract afternoon point random numbers (step S131)
8). It is determined whether the extracted random number is a normal point or a lucky point in the afternoon (step S1319),
In the case of the afternoon normal point (step S1319:
Y), the afternoon normal point information is stored (step S13)
20), a point mark PM, for example, 2
Write (step S1311), customer management terminal 3
In the afternoon, the point information and the visit information are transmitted to the customer in the afternoon (step S1312), and the customer recording medium is discharged (step S1313).

If the extracted random number is a lucky point (step S1319: N), lucky point information is stored (steps S1321, S132).
2) Write, for example, a 777 mark on the customer recording medium (step S1311), and transmit the lucky point information and the visit information to the customer management terminal 320 (step S1).
312), eject the customer recording medium (step S131)
3).

Next, a description will be given of collection of visit information and calculation of a visit rate of the customer management terminal 320 with reference to FIGS. As shown in FIG. 14, the customer management terminal 320
Receives the point information and the store visit information transmitted from the point terminal 310 (steps S1401, S140).
3), fixed disk device 32 in customer management terminal 320
This is stored in the first customer information database 322 (steps S1402, S1404).

As shown in FIG. 15, the visit rate is calculated by reading the customer visit count stored in the customer information database 322 (step S1501), reading the first visit date of the customer (step S1502), and reading the read customer. The number of business days from the customer's first visit to the store from the first visit date is calculated (step S1503), and the store visit rate is calculated from the number of customer visits and the number of business days from the customer's first visit to the store (step S1504).

As shown in FIG. 16, the calculation of the store visit rate during the event period is performed by reading the number of visits of the customer during the event period from the customer information database 322 in the customer management terminal 320 (step S1601). Is read (step S1602), and the in-period visit rate is calculated from the read number of customer visits during the event period and the number of business days during the event period (step S16).
03).

Next, the screen display contents and the print output contents of the customer management terminal 320 will be described. 17 to 24 show screen display and printout at the customer management terminal 320. FIG.

FIG. 17 shows a customer-side store visit rate list screen of the customer terminal. Here, the “average visit rate” is an average visit rate of all customers (= number of visits of all customers / number of business days from the first visit of all customers * 100 (%)). The “present visit rate” is the present visit rate of the customer (= the current number of visits / the number of business days from the present first visit date * 100 (%)).
Further, the “previous store visit rate” is the visit visit ratio of the customer calculated last time (= number of visits to the previous visit / number of business days from the first visit to the previous visit * 100 (%)). Furthermore, the “pre-last visit rate” is the customer visit rate calculated before the last visit (= number of visits until the last visit / number of business days since the first visit to the last two visits *
100 (%)).

The “number of visits” is the total number of visits by the customer, the “last visit date” is the last visit date of the customer, the “first visit date” is the first visit date of the customer, “Age occupation” is the age occupation of the customer, “Region” is the address area of the customer, “Postal code” is the zip code of the customer, and “DM” is whether the customer can send the DM. Yes, the “business days” is the number of business days of the hall from the customer's first visit to the store.

As shown in FIG. 17, emergency customers and regular customers can be determined from the comparison of the visit rate. For example, the number of visits by customers Katsushi Shimoyama and Setsuko Koizumi are the same, but looking at the rate of visits this time, Masaru Shimoyama is 21.7% and Setsuko Koizumi is 53.2%. You can determine if you are a customer. The display contents of the customer visit rate list screen by customer include the current visit rate, the last visit rate, the visit rate before last visit,
Number of visits, last visit date, first visit date, age, occupation, region,
A zip code, DM (direct mail availability) business days (the number of business days of the game arcade since the customer first visited the store), an average visit rate, and a calculation date are displayed.

A print (button) is a button pressed when printing the contents displayed on the screen, and a DM print (button) is for printing a direct mail print diagram of the customer management terminal 320 in FIG. The end (button) is for ending the display content, and the recalculation execution (button) is for calculating the current visit rate.

FIG. 18 is a diagram showing an event registration screen of the customer management terminal 320. Here, “NO” is the event number, “event name” is the input of the name of the event to be held (for example, replacement of a new car), and “event content” is the input of the content of the event to be held. (E.g., CR Monkikki DX), "type" is the input of the type of event to be held (e.g., fever machine), "start date" is the input of the start date of the event, and "end"Day"
Is the input of the end date of the event.

The registration of the detailed contents of the event is performed when the event is held in the game arcade. Input items are NO (event number), event name, event content, type,
Enter the start date and end date. The new registration (button) is for newly registering the input item, the display (button) is a screen for displaying the event performed in the past, and the update (button) is for registering the input item by mistake. When this happens, the corrected contents are updated. The deletion (button) is for deleting the event input in the past, and the end (button) is for closing the screen.

FIG. 19 is a view showing a customer-specific event analysis screen of the customer management terminal 320, in which the trend of the customer during the event of the customer is analyzed. Here, "period"
It is a display of the event holding period, "event name" is the display of the held event name, "event content" is the display of the held event content, and "type" is the type of held Yes, "Card ID"
The customer's ID number, “name” is the name of the customer, and “number of visits during the period” is the number of visits by the customer during the event period.

The “in-period visit rate” is the in-event rate during the event period (= the number of business days during the event period ÷ the number of visits during the event period × 100 (%)). The ratio of the number of visits of the customer to the number of business days of the game arcade since the customer first visited the store (= number of visits / number of business days from the first visit to the store * 100 (%)). DM delivery is possible, "Last visit date" is the customer's last visit date, "First visit date" is the customer's first visit date, and "Age" is the customer's age. ,"Profession"
Is the occupation of the customer, the "area" is the address area of the customer, and the "postal code" is the postal code of the customer.

For example, the customers, Hosaka Yasushi and Koizumi Setsuko, have almost the same store visit rate, but the store visit rate during the period is 60
% And Setsuko Koizumi are 0%, which shows the trends of customer events. The display contents of the customer-specific event analysis screen include a period (event period), an event name, an event content, a type (for example, a model when a new unit is replaced), a customer-specific card ID,
Name, number of visits during the period, visit rate during the period, visit rate, DM (direct mail availability) last visit date, first visit date, age,
The occupation, area and postal code are displayed. The print (button) is for printing the content displayed on the screen, and the DM print (button) is for printing the customer management terminal 32 in FIG.
The direct mail print diagram of No. 0 is printed, the end (button) ends the display contents, and the recalculation execution (button) calculates the store visit ratio and the store visit ratio within the period.

FIG. 20 is a diagram showing an event comparison screen of the customer management terminal 320 for analyzing the customer visit status for each event. Here, “NO” is the event number, “event name” is the name of the held event, “event content” is the content of the held event, and “start date” is the event date. Is held, the “end date” is the date when the event ends, and the “average of visitors” is the average number of visitors per day during the event period (= number of visitors during the event period 期間
The number of business days in the period * 100 (%))
The “P rate” is a ratio of the number of visitors during the event period to the average number of visitors on the five days before the event (= average of visitors / average of the previous five days * 100 (%)).

The “UP rate after period” is the ratio of the average number of visitors 5 days after the event to the number of stores during the event period (= average after 5 days 日 average number of visitors * 100 (%) ), “Average before 5 days” is the average number of visitors per day up to 5 days before the event, and “average after 5 days” is
Average number of visitors per day for 5 days after the event,
The “DM dispatch” is the number of direct mails sent to the customer, the “DM visitor” is the number of direct mails sent to the customer and the customer comes to the store, and the “reaction rate” is the customer Of customers who visited the store compared to the number of direct mails sent to customers (= DM visitor / DM ship * 100
(%)).

For example, in the case of a new vehicle replacement of NO0001, the UP rate during the period is 118.6%, and the UP rate after the period is 107.9.
%, The visitor rate is higher than before the event and after the event period, so it can be judged that the event was successful and the fan thanks day of NO0010 is UP during the period
At the rate of 103.2, the UP rate after the period is 97.6%, and the visitor rate increases during the event period, but decreases at the UP rate after the period, so that it can be determined that the event has failed.

The display contents are NO (event registration NO),
Event name, event content, type, start date (event start date), end date (event end date), visitor average, in-period UP rate, post-period UP rate, average before 5 days, average after 5 days,
DM shipping (number of direct mails sent to customers), D
The M visitor (the number of customers who visited the customer to the customer who sent the direct mail) and the response rate (the ratio of the customer who visited the store to the number of customers who sent the direct mail).

The print (button) displays the contents displayed on the screen, and the DM print (button) prints the direct mail print diagram of the customer management terminal 320 in FIG. The end (button) is for ending the display contents, and the recalculation is executed based on the visitor average, the UP rate during the period, the UP rate after the period, the average of 5 days before, the average of 5 days after, and D
The M visitor and the reaction rate are calculated.

FIG. 21 is a store visit information list screen of the customer management terminal 320 for analyzing the ratio of visits by customers by store. Here, the “card ID” is the ID number of the card, the “name” is the name of the card, and the “visit rate” is the percentage of the number of business days of the game hall since the customer first visited the store. Ratio of customer visits (= visits /
(The number of business days from the first visit to the store * 100 (%)), and the "number of visits" is the total number of visits to the card, and "store A ~
“Store J” is the ratio of customers visiting each store (= number of stores n visits / total number of visits * 100 (%)).

For example, the customer, Akira Ebihara, has a store visit rate of 1
At 4.5%, 90.9% visited the store A, and 9.1% visited the store B, so that it is possible to grasp the ratio of visits of customers' stores.

The displayed content is the card ID (customer card I
D number), name, visit rate, number of visits, store A to store B
(Store visit ratio by store). The print (button) is for printing the contents displayed on the screen.

The DM print (button) is for printing the direct mail print diagram of the customer management terminal 320 in FIG. 23, the end (button) is for ending the display contents, and the recalculation is executed at the store visit rate. , A store J (a store visit ratio by store) is calculated from the store A.

FIG. 22 is a view of a lucky point analysis screen for each customer of the customer management terminal 320 for analyzing lucky point information for each customer. Here, "lucky points" is the total number of lucky points of the customer,
The “number of visits” refers to the total number of visits of the customer, the “grant points” refers to the total number of points granted to the store, and “P / visit” refers to how many points have been received per visit ( Granted points / number of visits (points)), and “visit / lucky” is the calculation of how many times a visit has been made to get one lucky point (= number of visits / lucky points (times)), “First visit date” is the customer's first visit date, “age” is the customer's age, “occupation” is the customer's occupation, and “region” is the customer's address region. Where "postal code" is the postal code of the customer and "DM" is whether or not the customer can send out the DM.

The displayed contents are the card ID (customer's card number), name, lucky point, number of visits, points given, P / visit, visit / lucky, first visit date, age,
Occupation, area, postal code, and DM (direct mail availability).

The print (button) prints the contents displayed on the screen, and the DM print (button) prints the direct mail print drawing of the customer management terminal 320 in FIG. The end (button) ends the display contents, and the recalculation execution (button) calculates P / visit / visit / lucky.

FIG. 23 is a direct mail print diagram of the customer management terminal 320. The print contents include the customer's postal code, address, and name.

FIG. 24 is a customer information printing screen of the customer management terminal 320. Here, the “present visit rate” is the present visit rate of the customer (= the current number of visits / the number of business days since the present first visit date * 100 (%)), and the “last visit rate”
Is the customer visit rate calculated last time (= number of visits to the previous time / number of business days from the first visit to the previous time * 100)
(%)), And the “pre-last visit rate” is the visit rate of the customer calculated before the last visit (= number of visits to the pre-last visit / number of business days from the first visit to the last two visits * 100 (%)),
The “period” is the display of the event holding period, the “event name” is the display of the held event name,
"Event content" is a display of the content of the held event.

The “type” is the type of event held, the “number of stores visited during the period” is the number of visits by customers during the event period, and the “rate of visits during the period” is during the event period. Is the store visit rate (= number of business days during the event period / number of visits during the event period * 100 (%)).
“Store J” is the ratio of customers visiting each store (= number of stores n visits ÷ total number of visits * 100 (%)), and “total card use count” is the total number of times a customer has used a card. Yes,
The “first visit date” is the first visit date of the customer, the “last visit date” is the last visit date of the customer, and the “number of points granted this month” is the number of points given this month.

Further, “the number of points given the previous month” is the number of points given in the previous month, “the number of points given two months before the month” is the number of points given the month before the month,
"Total number of points granted" is the total number of points granted in the past, "Current card points" is the number of points currently granted to point cards, and "Lucky points on the day" , The number of lucky points awarded on the day, the number of lucky points awarded in the current month is the number of lucky points awarded in the month, and the number of cumulative lucky points is the number of lucky points awarded in the past. Yes, the “current card issue date” is the current issue date of the point card, the “current card expiration date” is the current expiration date of the point card,
The “number of perfect-point cards” is the number of point cards whose current points are full.

The print contents include the customer's card ID number, name,
Gender, date of birth, age, postal code, address, telephone number, occupation, hobby, DM availability (direct mail availability) e-mail address, previous visit rate, previous visit rate, current visit rate, previous visit rate, previous visit rate, visit this year Rate, event period, event name, event content, store visit ratio, total card use count, first visit date, last visit date, number of points granted this month, number of points granted last month, total number of points granted, number of current card points, current day You can print the number of lucky points, cumulative lucky points, card issue date, current card expiration date, and total number of cards.

In the above embodiment, the card R / W 311 of the point terminal 310 is shown as reading means for reading customer information recorded on the customer recording medium (point card). / W31
1 shows an example in which a point mark PM is written on a customer recording medium, but the present invention is not limited to this.
4 may have a function for reading customer information and writing the point mark PM. In this case, the customer information recording unit may be replaced with the customer information storage unit 312 of the point terminal 310 and the customer information recording unit 242 of the information display terminal 24.

In the above embodiment, the day when the customer first visited the store during the event period (the first visit date) was set as the number of business days of the amusement arcade (hall), but the first day of the event period is counted as the number of business days. It may be day. Not only during the event period, a predetermined period may be set, and the number of customer visits and the number of business days of the game hall during the predetermined period may be totaled.

[0093]

According to the customer management device of the present invention, the customer visit rate is calculated from the number of business days within a predetermined period and the number of customer visits, so that the customer at a desired time is a regular customer. Be able to accurately determine whether or not there is, give regular customers special benefits, provide special services to regular customers, and formulate a sales strategy based on the calculated visit rate Can be.

[Brief description of the drawings]

FIG. 1 is a diagram of a distributed network management system according to the present invention.

FIG. 2 is a perspective view of the entire game hall according to the present invention.

FIG. 3 is a perspective view of a point terminal according to the present invention.

FIG. 4 is a block diagram of a point terminal according to the present invention.

FIG. 5 is a perspective view of an information display terminal according to the present invention.

FIG. 6 is a block diagram of an information display terminal according to the present invention.

FIG. 7 is a perspective view of a customer management terminal according to the present invention.

FIG. 8 is a block diagram of a customer management terminal according to the present invention.

FIG. 9 is a front view of a customer recording medium according to the present invention.

FIG. 10 is a configuration diagram of the entire game arcade in the complex store according to the present invention.

FIG. 11 is a diagram of a distributed network system of a game arcade in a complex store according to the present invention.

FIG. 12 is an operation flowchart of a customer recording medium according to the present invention.

FIG. 13 is a flowchart when one customer visits one point or more of a customer recording medium according to the present invention.

FIG. 14 is a flowchart of storing point information and visit information in a customer management terminal according to the present invention.

FIG. 15 is a flowchart for calculating a store visit rate by the customer management terminal according to the present invention.

FIG. 16 is a flowchart for calculating a store visit rate during an event period by a customer management terminal according to the present invention.

FIG. 17 is a view showing a customer visit rate list screen for each customer of the customer management terminal according to the present invention.

FIG. 18 is an event registration screen of the customer management terminal according to the present invention.

FIG. 19 is an event analysis screen for each customer of the customer management terminal according to the present invention.

FIG. 20 is an event comparison screen view of the customer management terminal according to the present invention.

FIG. 21 is a store-by-store visit list screen of the customer management terminal according to the present invention.

FIG. 22 is a lucky point analysis screen for each customer of the customer management terminal according to the present invention.

FIG. 23 is a direct mail printing diagram of the customer management terminal according to the present invention.

FIG. 24 is a customer information printing diagram of the customer management terminal according to the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 ... Game island 12 ... Table controller 14 ... Game medium lending device 16 ... Island controller 21 ... Hall management terminal 22 ... Premium management terminal 23 ... POS device 24 ... Information display terminal 30 ... Customer management device 243 ... Display means 244 ... operation means 310 ... point terminal 311 ... card R / W 312 ... customer information storage unit 313 ... display means 314 ... operation means 320 ... customer management terminal 321 ... fixed disk device 322 ... customer information database 323 ... display means 324 ... Operating means 325: Business days totaling means 326: Number of visits totaling means 327: Management information calculating means 328: Input / output device

Claims (10)

[Claims] Claims: 1. A customer management device for managing customers who visit a game arcade, wherein a recording means for recording information on business days when the game arcade opened and customer information including the number of times the customer visited the game arcade. A business day totaling means, a store visit number totaling means, and a management information calculating means, wherein the business day totaling means is based on the business day information, and a predetermined period from a predetermined start date to a predetermined last day. The total number of business days of the game hall in the, the number of visits totaling means, based on the customer information, totals the number of visits of customers within the predetermined period, The management information calculation means A customer management device for calculating a visit rate of customers who have visited the game arcade based on the number of business days and the number of visits. 2. The customer management apparatus according to claim 1, wherein the predetermined start date is a first visit date when the customer first visits the game hall. 3. The customer management device according to claim 1, wherein the predetermined start date is a first day of a predetermined event held by the game arcade. 4. The method according to claim 1, wherein the predetermined start date is during a predetermined event held by the game hall, and is a first visit date when the customer first visits the game hall during the event. The customer management device according to claim 1, wherein: 5. The customer management device has reading means for reading customer information recorded on a customer recording medium issued from a game arcade to a customer, and the first visit date is recorded on the customer recording medium. The customer management device according to claim 2, wherein the date on which the reading unit reads the customer information is first. 6. The customer management device according to claim 1, wherein the first time the reading means reads the customer information recorded on the customer recording medium on each business day, a normal point or a special point is stored in the recording means. The customer management device according to claim 5, wherein the customer management device records. 7. The customer management device, when customer information recorded on the customer recording medium is first read by the reading means, generates a lottery random number and, based on the lottery random number, generates the lottery random number. 7. The customer management device according to claim 6, wherein the special point is recorded in the recording unit. 8. The customer management device according to claim 1, wherein the customer information recorded on the customer recording medium is read by the reading means in the morning and in the afternoon if the number of the normal points is different. The customer management device according to claim 6, wherein 9. The gaming machine information transmitted or sent to the customer when the customer visit rate exceeds a predetermined value and when the customer visit rate does not exceed a predetermined value. 2. The customer management device according to claim 1, wherein the contents of the privilege to be included are different. 10. The customer management device according to claim 1, wherein the customer management device calculates a customer visit rate for each game arcade.