IN2013CN00298A - - Google Patents

Info

Publication number
IN2013CN00298A
IN2013CN00298A IN298CHN2013A IN2013CN00298A IN 2013CN00298 A IN2013CN00298 A IN 2013CN00298A IN 298CHN2013 A IN298CHN2013 A IN 298CHN2013A IN 2013CN00298 A IN2013CN00298 A IN 2013CN00298A
Authority
IN
India
Prior art keywords
user
advertisements
advertisement
interactive
exposure
Prior art date
Application number
Other languages
English (en)
Inventor
Kabir Kasargod
Brian Minear
Original Assignee
Qualcomm Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Qualcomm Inc filed Critical Qualcomm Inc
Publication of IN2013CN00298A publication Critical patent/IN2013CN00298A/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
IN298CHN2013 2010-08-16 2011-08-12 IN2013CN00298A (enrdf_load_stackoverflow)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/856,764 US20120041825A1 (en) 2010-08-16 2010-08-16 Contextual translation of non-interactive advertisements into interactive advertisements
PCT/US2011/047598 WO2012024184A2 (en) 2010-08-16 2011-08-12 Contextual translation of non-interactive advertisements into interactive advertisements

Publications (1)

Publication Number Publication Date
IN2013CN00298A true IN2013CN00298A (enrdf_load_stackoverflow) 2015-07-03

Family

ID=44545919

Family Applications (1)

Application Number Title Priority Date Filing Date
IN298CHN2013 IN2013CN00298A (enrdf_load_stackoverflow) 2010-08-16 2011-08-12

Country Status (7)

Country Link
US (1) US20120041825A1 (enrdf_load_stackoverflow)
EP (1) EP2710533A4 (enrdf_load_stackoverflow)
JP (2) JP5955844B2 (enrdf_load_stackoverflow)
KR (2) KR20130043230A (enrdf_load_stackoverflow)
CN (1) CN103649982A (enrdf_load_stackoverflow)
IN (1) IN2013CN00298A (enrdf_load_stackoverflow)
WO (1) WO2012024184A2 (enrdf_load_stackoverflow)

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JP6919405B2 (ja) * 2017-08-10 2021-08-18 トヨタ自動車株式会社 デジタルサイネージ制御装置、デジタルサイネージ制御方法、プログラム、記録媒体
US11356732B2 (en) * 2018-10-03 2022-06-07 Nbcuniversal Media, Llc Tracking user engagement on a mobile device
CN109598537B (zh) * 2018-11-06 2020-07-31 阿里巴巴集团控股有限公司 户外广告投放方法及装置
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Also Published As

Publication number Publication date
EP2710533A4 (en) 2015-02-25
WO2012024184A3 (en) 2014-02-20
EP2710533A2 (en) 2014-03-26
KR20130043230A (ko) 2013-04-29
JP2014503859A (ja) 2014-02-13
WO2012024184A2 (en) 2012-02-23
CN103649982A (zh) 2014-03-19
JP2015079533A (ja) 2015-04-23
KR20160079143A (ko) 2016-07-05
JP5955374B2 (ja) 2016-07-20
US20120041825A1 (en) 2012-02-16
JP5955844B2 (ja) 2016-07-20

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