WO2010134724A3 - 동적 광고 방법 및 장치 - Google Patents

동적 광고 방법 및 장치 Download PDF

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Publication number
WO2010134724A3
WO2010134724A3 PCT/KR2010/003072 KR2010003072W WO2010134724A3 WO 2010134724 A3 WO2010134724 A3 WO 2010134724A3 KR 2010003072 W KR2010003072 W KR 2010003072W WO 2010134724 A3 WO2010134724 A3 WO 2010134724A3
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WO
WIPO (PCT)
Prior art keywords
dynamic
interest
information
advertisement
advertisements
Prior art date
Application number
PCT/KR2010/003072
Other languages
English (en)
French (fr)
Other versions
WO2010134724A2 (ko
Inventor
박병준
이상은
최진환
Original Assignee
팅크웨어(주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 팅크웨어(주) filed Critical 팅크웨어(주)
Priority to US13/320,587 priority Critical patent/US20120143684A1/en
Priority to EP10777911.8A priority patent/EP2420964A4/en
Priority to CN201080021791.6A priority patent/CN102576439B/zh
Publication of WO2010134724A2 publication Critical patent/WO2010134724A2/ko
Publication of WO2010134724A3 publication Critical patent/WO2010134724A3/ko

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
    • G01C21/34—Route searching; Route guidance
    • G01C21/36—Input/output arrangements for on-board computers
    • G01C21/3691—Retrieval, searching and output of information related to real-time traffic, weather, or environmental conditions
    • G01C21/3694—Output thereof on a road map
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
    • G01C21/34—Route searching; Route guidance
    • G01C21/36—Input/output arrangements for on-board computers
    • G01C21/3697—Output of additional, non-guidance related information, e.g. low fuel level
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/123—Traffic control systems for road vehicles indicating the position of vehicles, e.g. scheduled vehicles; Managing passenger vehicles circulating according to a fixed timetable, e.g. buses, trains, trams
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/09—Arrangements for giving variable traffic instructions
    • G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages
    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/09—Arrangements for giving variable traffic instructions
    • G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages
    • G08G1/0967—Systems involving transmission of highway information, e.g. weather, speed limits
    • G08G1/096708—Systems involving transmission of highway information, e.g. weather, speed limits where the received information might be used to generate an automatic action on the vehicle control
    • G08G1/096716—Systems involving transmission of highway information, e.g. weather, speed limits where the received information might be used to generate an automatic action on the vehicle control where the received information does not generate an automatic action on the vehicle control
    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/09—Arrangements for giving variable traffic instructions
    • G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages
    • G08G1/0967—Systems involving transmission of highway information, e.g. weather, speed limits
    • G08G1/096733—Systems involving transmission of highway information, e.g. weather, speed limits where a selection of the information might take place
    • G08G1/096741—Systems involving transmission of highway information, e.g. weather, speed limits where a selection of the information might take place where the source of the transmitted information selects which information to transmit to each vehicle
    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/09—Arrangements for giving variable traffic instructions
    • G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages
    • G08G1/0967—Systems involving transmission of highway information, e.g. weather, speed limits
    • G08G1/096766—Systems involving transmission of highway information, e.g. weather, speed limits where the system is characterised by the origin of the information transmission
    • G08G1/096775—Systems involving transmission of highway information, e.g. weather, speed limits where the system is characterised by the origin of the information transmission where the origin of the information is a central station

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Automation & Control Theory (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Atmospheric Sciences (AREA)
  • Biodiversity & Conservation Biology (AREA)
  • Ecology (AREA)
  • Environmental & Geological Engineering (AREA)
  • Environmental Sciences (AREA)
  • Navigation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

사용자가 관심을 가질 수 있는 실시간 동적 정보에 인접하도록 광고를 노출하는 동적 광고 방법 및 장치를 개시한다. 동적 광고 장치는 광고가 저장되는 광고부; 실시간 통신을 사용하여 복수의 관심 정보를 수신하는 통신부; 상기 복수의 관심 정보 중에서 적어도 하나의 관심 정보를 포함하고, 포함한 상기 관심 정보를 기초로 동적 광고를 생성하는 동적 광고부; 및 상기 동적 광고와 상기 광고를 결합하여 화면상에 기 설정된 광고 영역에 표시하는 화면 표시부를 포함한다.
PCT/KR2010/003072 2009-05-18 2010-05-14 동적 광고 방법 및 장치 WO2010134724A2 (ko)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US13/320,587 US20120143684A1 (en) 2009-05-18 2010-05-14 Dynamic advertisement method and device
EP10777911.8A EP2420964A4 (en) 2009-05-18 2010-05-14 METHOD AND DEVICE FOR PROVIDING DYNAMIC ADVERTISEMENTS
CN201080021791.6A CN102576439B (zh) 2009-05-18 2010-05-14 动态广告方法和设备

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2009-0043217 2009-05-18
KR20090043217A KR101188104B1 (ko) 2009-05-18 2009-05-18 동적 광고 방법 및 장치

Publications (2)

Publication Number Publication Date
WO2010134724A2 WO2010134724A2 (ko) 2010-11-25
WO2010134724A3 true WO2010134724A3 (ko) 2011-02-17

Family

ID=43126632

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2010/003072 WO2010134724A2 (ko) 2009-05-18 2010-05-14 동적 광고 방법 및 장치

Country Status (5)

Country Link
US (1) US20120143684A1 (ko)
EP (1) EP2420964A4 (ko)
KR (1) KR101188104B1 (ko)
CN (1) CN102576439B (ko)
WO (1) WO2010134724A2 (ko)

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DE102011082403A1 (de) * 2011-09-09 2013-03-14 Robert Bosch Gmbh Vorrichtung und Verfahren zum Betreiben einer an einer Straße angeordneten Anzeigeeinrichtung
US10528966B2 (en) 2011-12-30 2020-01-07 Ebay Inc. Systems and methods for delivering dynamic offers to incent user behavior
CN103839173A (zh) * 2012-11-26 2014-06-04 英业达科技有限公司 提供广告推播及行销的系统及其方法
PL3045017T3 (pl) * 2013-09-10 2017-09-29 Philips Lighting Holding B.V. Zewnętrzne układy sterowania oświetleniem w oparciu o treści stron trzecich
US10320913B2 (en) 2014-12-05 2019-06-11 Microsoft Technology Licensing, Llc Service content tailored to out of routine events
WO2016122639A1 (en) * 2015-01-30 2016-08-04 Hewlett Packard Enterprise Development Lp Time-dependent demographics for digital billboards
US10135937B2 (en) 2015-02-19 2018-11-20 Microsoft Technology Licensing, Llc Personalized notifications
US9554356B2 (en) 2015-02-19 2017-01-24 Microsoft Technology Licensing, Llc Personalized reminders
US10185973B2 (en) * 2015-04-07 2019-01-22 Microsoft Technology Licensing, Llc Inferring venue visits using semantic information
CN104933603A (zh) * 2015-06-30 2015-09-23 北京奇艺世纪科技有限公司 一种广告显示的方法及装置
DE102018204941A1 (de) * 2018-03-29 2019-10-02 Volkswagen Aktiengesellschaft Verfahren, Vorrichtung und computerlesbares Speichermedium mit Instruktionen zum Bereitstellen von Inhalten zur Anzeige für einen Insassen eines Kraftfahrzeugs
CN109240640B (zh) * 2018-08-30 2021-04-20 百度在线网络技术（北京）有限公司 广告语音交互方法、装置及存储介质
USD1036453S1 (en) * 2020-08-27 2024-07-23 Mobileye Vision Technologies Ltd. Display screen with graphical user interface

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Also Published As

Publication number Publication date
KR101188104B1 (ko) 2012-10-05
WO2010134724A2 (ko) 2010-11-25
EP2420964A4 (en) 2015-05-13
CN102576439A (zh) 2012-07-11
CN102576439B (zh) 2016-08-03
KR20100124131A (ko) 2010-11-26
EP2420964A2 (en) 2012-02-22
US20120143684A1 (en) 2012-06-07

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