MX2016003531A - Publicidad de transporte publico que usa informacion demografica de pasajeros. - Google Patents

Publicidad de transporte publico que usa informacion demografica de pasajeros.

Info

Publication number
MX2016003531A
MX2016003531A MX2016003531A MX2016003531A MX2016003531A MX 2016003531 A MX2016003531 A MX 2016003531A MX 2016003531 A MX2016003531 A MX 2016003531A MX 2016003531 A MX2016003531 A MX 2016003531A MX 2016003531 A MX2016003531 A MX 2016003531A
Authority
MX
Mexico
Prior art keywords
public transport
demographic information
mobile devices
displayed
advertisement
Prior art date
Application number
MX2016003531A
Other languages
English (en)
Inventor
Paul EAST Neil
Kenneth Bicknell Oswald
Original Assignee
Digital Underground Media Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Digital Underground Media Inc filed Critical Digital Underground Media Inc
Publication of MX2016003531A publication Critical patent/MX2016003531A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/40—Services specially adapted for particular environments, situations or purposes for vehicles, e.g. vehicle-to-pedestrians [V2P]

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La información demográfica obtenida de los dispositivos móviles de pasajeros de un sistema de transporte público se almacena y subsecuentemente se usa en la selección de contenido publicitario para mostrarlo a los usuarios de dispositivos móviles de una pantalla de visualización independiente; la publicidad puede tomar la forma de un video mostrado en la pantalla de visualización en el sistema de transporte público junto con datos enriquecidos, por ejemplo, contenido de audio o contenido publicitario auxiliar que está asociado con la publicidad, en la que se envían datos enriquecidos a la pluralidad de usuarios a través de una red inalámbrica para que se pueda reproducir en los dispositivos móviles; la confirmación de la publicidad que se está mostrando entonces se almacena en una base de datos de computadora junto con la información demográfica asociada con los dispositivos móviles de la pluralidad de usuarios a los cuales se les muestra la publicidad.
MX2016003531A 2013-09-18 2014-09-18 Publicidad de transporte publico que usa informacion demografica de pasajeros. MX2016003531A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201361879367P 2013-09-18 2013-09-18
PCT/CA2014/050891 WO2015039242A1 (en) 2013-09-18 2014-09-18 Public transport advertising using passenger demographic information

Publications (1)

Publication Number Publication Date
MX2016003531A true MX2016003531A (es) 2016-10-13

Family

ID=52688048

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2016003531A MX2016003531A (es) 2013-09-18 2014-09-18 Publicidad de transporte publico que usa informacion demografica de pasajeros.

Country Status (7)

Country Link
US (1) US20160232572A1 (es)
EP (1) EP3047441A4 (es)
JP (1) JP2016531373A (es)
CA (1) CA2924792A1 (es)
MX (1) MX2016003531A (es)
SG (2) SG10201802917SA (es)
WO (1) WO2015039242A1 (es)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150149287A1 (en) * 2013-11-27 2015-05-28 Wendell Brown Responding to an advertisement using a mobile computing device
US20200327579A1 (en) * 2016-05-26 2020-10-15 Matthew Jay Dynamic display network for tracking display opportunities
CA3059771A1 (en) 2017-04-10 2018-10-18 BoardActive Corporation A platform for location and time based advertising
US11790401B2 (en) 2017-04-10 2023-10-17 BoardActive Corporation Platform for location and time based advertising
US10521822B2 (en) 2017-04-10 2019-12-31 BoardActive Corporation Platform for location and time based advertising
US9826363B1 (en) * 2017-07-09 2017-11-21 David Quan He Mobile media delivery system and methods of using the same
US10855835B1 (en) 2017-08-28 2020-12-01 Wells Fargo Bank, N.A. Predicted location offers leveraging community based cost of living recommendations
JP6852625B2 (ja) * 2017-09-05 2021-03-31 トヨタ自動車株式会社 情報処理装置、情報処理システム、情報処理方法、プログラム、記録媒体
US11026044B1 (en) * 2020-06-23 2021-06-01 Firefly Systems Inc. Determining exposure to an outdoor display unit

Family Cites Families (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004005539A (ja) * 2002-04-02 2004-01-08 Hiroshi Sato コンテンツ関連情報提供装置及びコンテンツ関連情報提供方法及びコンテンツ関連情報提供システム及び携帯端末
KR20040065057A (ko) * 2003-01-14 2004-07-21 주식회사 타스테크 이동통신을 이용한 소규모 지역에 대한 유동인구 정보또는 단말기 사용자의 통행패턴 정보를 제공하는 시스템및 그 방법
JP4733358B2 (ja) * 2004-03-26 2011-07-27 西日本旅客鉄道株式会社 鉄道広告配信システム
JP2006053461A (ja) * 2004-08-16 2006-02-23 Fuji Photo Film Co Ltd 輸送車両の広告表示制御システム及び広告表示制御方法
KR20060124430A (ko) * 2005-05-31 2006-12-05 주식회사 하렉스인포텍 쿠폰/티켓 실시간 사용을 위한 즉석 발급 방법 및 그시스템
US7595740B2 (en) * 2005-10-26 2009-09-29 Transspot Ltd. Real time navigation and advertising platform for public transportation
US9143337B2 (en) * 2007-03-12 2015-09-22 Qualcomm Incorporated Method and system for providing enhanced broadcast advertising
JP5266550B2 (ja) * 2007-05-23 2013-08-21 シャープ株式会社 参照情報提供装置、広告情報提供システム、参照情報提供方法およびプログラム
CA2599615A1 (en) * 2007-10-01 2009-04-01 Arash Afifi-Sabet An integrated short-range wireless advertising system or method for businesses, individuals, and public places
JP2010237305A (ja) * 2009-03-30 2010-10-21 Zenrin Datacom Co Ltd 広告システムおよび方法
US20130013412A1 (en) * 2011-07-08 2013-01-10 Qualcomm Incorporated Methods and Systems for Displaying GEO-Based Offers on a Mobile Advertising Display Device
JP5947050B2 (ja) * 2012-02-17 2016-07-06 Ｎｅｃプラットフォームズ株式会社 広告システムおよび広告方法

Also Published As

Publication number Publication date
EP3047441A1 (en) 2016-07-27
EP3047441A4 (en) 2017-03-01
US20160232572A1 (en) 2016-08-11
CA2924792A1 (en) 2015-03-26
WO2015039242A1 (en) 2015-03-26
SG11201602042VA (en) 2016-04-28
JP2016531373A (ja) 2016-10-06
SG10201802917SA (en) 2018-05-30

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