HK1202962A1 - 用於在線系統中的廣告和內容的質量評分系統 - Google Patents

用於在線系統中的廣告和內容的質量評分系統

Info

Publication number
HK1202962A1
HK1202962A1 HK15103490.2A HK15103490A HK1202962A1 HK 1202962 A1 HK1202962 A1 HK 1202962A1 HK 15103490 A HK15103490 A HK 15103490A HK 1202962 A1 HK1202962 A1 HK 1202962A1
Authority
HK
Hong Kong
Prior art keywords
advertisements
content
quality scoring
online
online system
Prior art date
Application number
HK15103490.2A
Other languages
English (en)
Inventor
布魯諾‧費爾南德斯‧魯伊斯
普拉巴卡爾‧克里希納穆爾蒂
珍-馬克‧朗格露易絲
阿布黑‧古譜塔
阿哈龍‧拉維
Original Assignee
Yahoo Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc filed Critical Yahoo Inc
Publication of HK1202962A1 publication Critical patent/HK1202962A1/zh

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/245—Query processing
    • G06F16/2457—Query processing with adaptation to user needs
    • G06F16/24578—Query processing with adaptation to user needs using ranking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N7/00—Computing arrangements based on specific mathematical models
    • G06N7/01—Probabilistic graphical models, e.g. probabilistic networks
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computational Linguistics (AREA)
  • Computational Mathematics (AREA)
  • Algebra (AREA)
  • Artificial Intelligence (AREA)
  • Probability & Statistics with Applications (AREA)
  • Evolutionary Computation (AREA)
  • Mathematical Analysis (AREA)
  • Mathematical Optimization (AREA)
  • Pure & Applied Mathematics (AREA)
  • Computing Systems (AREA)
  • Mathematical Physics (AREA)
  • Software Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
HK15103490.2A 2013-07-01 2015-04-09 用於在線系統中的廣告和內容的質量評分系統 HK1202962A1 (zh)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US13/932,655 US9460451B2 (en) 2013-07-01 2013-07-01 Quality scoring system for advertisements and content in an online system

Publications (1)

Publication Number Publication Date
HK1202962A1 true HK1202962A1 (zh) 2015-10-09

Family

ID=49679327

Family Applications (1)

Application Number Title Priority Date Filing Date
HK15103490.2A HK1202962A1 (zh) 2013-07-01 2015-04-09 用於在線系統中的廣告和內容的質量評分系統

Country Status (6)

Country Link
US (2) US9460451B2 (zh)
EP (1) EP2821950A1 (zh)
JP (1) JP5899275B2 (zh)
CN (1) CN104281961B (zh)
HK (1) HK1202962A1 (zh)
TW (1) TWI595433B (zh)

Families Citing this family (67)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9699503B2 (en) 2010-09-07 2017-07-04 Opentv, Inc. Smart playlist
US10210160B2 (en) 2010-09-07 2019-02-19 Opentv, Inc. Collecting data from different sources
US10304081B1 (en) * 2013-08-01 2019-05-28 Outbrain Inc. Yielding content recommendations based on serving by probabilistic grade proportions
US20150066593A1 (en) * 2013-08-30 2015-03-05 Google Inc. Determining a precision factor for a content selection parameter value
US20150074728A1 (en) * 2013-09-10 2015-03-12 Opentv, Inc. Systems and methods of displaying content
US10080060B2 (en) 2013-09-10 2018-09-18 Opentv, Inc. Systems and methods of displaying content
US10275795B1 (en) * 2013-10-16 2019-04-30 Outbrain Inc. System and method for ranking, allocation and pricing of content recommendations
US10134053B2 (en) 2013-11-19 2018-11-20 Excalibur Ip, Llc User engagement-based contextually-dependent automated pricing for non-guaranteed delivery
US10832281B1 (en) * 2013-12-20 2020-11-10 Groupon, Inc. Systems, apparatus, and methods for providing promotions based on consumer interactions
US10521824B1 (en) * 2014-01-02 2019-12-31 Outbrain Inc. System and method for personalized content recommendations
US10165069B2 (en) 2014-03-18 2018-12-25 Outbrain Inc. Provisioning personalized content recommendations
US10318983B2 (en) 2014-07-18 2019-06-11 Facebook, Inc. Expansion of targeting criteria based on advertisement performance
US10528981B2 (en) * 2014-07-18 2020-01-07 Facebook, Inc. Expansion of targeting criteria using an advertisement performance metric to maintain revenue
US10528982B2 (en) * 2014-09-12 2020-01-07 Facebook, Inc. Determining a prompt for performing an action presented to a user in association with video data
JP6236412B2 (ja) * 2014-09-30 2017-11-22 富士フイルム株式会社 波長変換部材、バックライトユニット、液晶表示装置、量子ドット含有重合性組成物、および波長変換部材の製造方法
US9560150B2 (en) * 2015-02-06 2017-01-31 Facebook, Inc. Adaptive selection of social context for display to a viewing user
US9912768B1 (en) 2015-04-30 2018-03-06 Nativo, Inc. Measuring content consumption
US11087356B2 (en) * 2015-08-24 2021-08-10 Google Llc Dynamically varying remarketing based on evolving user interests
US10390102B2 (en) * 2015-10-21 2019-08-20 International Business Machines Corporation System and method for selecting commercial advertisements
CN105447724B (zh) * 2015-12-15 2022-04-05 腾讯科技（深圳）有限公司 内容项推荐方法及装置
US10140256B2 (en) * 2016-03-01 2018-11-27 Google Llc Location specific content visualization formatting
US10475094B2 (en) * 2016-03-24 2019-11-12 Walmart Apollo, Llc Systems and methods for search result comparison
US20170308927A1 (en) * 2016-04-20 2017-10-26 Disney Enterprises, Inc. Systems and methods for identifying content segments to promote via an online platform
US10075556B2 (en) 2016-04-20 2018-09-11 Disney Enterprises, Inc. Systems and methods for selecting a portion of a content segment to distribute via on online platform
TWI594200B (zh) * 2016-06-08 2017-08-01 Univ Southern Taiwan Sci & Tec 智慧型廣告傳單管理暨應用系統
EP3483751B1 (en) * 2016-07-06 2022-09-21 Sony Group Corporation Information processing device and method
US20180011854A1 (en) * 2016-07-07 2018-01-11 Yahoo Holdings, Inc. Method and system for ranking content items based on user engagement signals
US10101820B2 (en) 2016-07-21 2018-10-16 International Business Machines Corporation Automated learning and gesture based interest processing
US10909579B1 (en) * 2016-08-01 2021-02-02 Amazon Technologies, Inc. Detecting viewability and delivering content using viewability metrics
US10871879B2 (en) * 2016-09-30 2020-12-22 Facebook, Inc. Systems and methods for providing feed page updates in a social networking system
US10846751B2 (en) * 2016-11-01 2020-11-24 Facebook, Inc. Generating data to predict user affinity for a component to be included in a content item optimized for an online system user
US11232482B2 (en) * 2016-11-01 2022-01-25 Meta Platforms, Inc. Selecting one or more components to be included in a content item optimized for an online system user
US11257019B2 (en) * 2017-02-28 2022-02-22 Verizon Media Inc. Method and system for search provider selection based on performance scores with respect to each search query
US20180253759A1 (en) * 2017-03-02 2018-09-06 Microsoft Technology Licensing, Llc Leveraging usage data of an online resource when estimating future user interaction with the online resource
US10943265B2 (en) * 2017-03-14 2021-03-09 At&T Intellectual Property I, L.P. Targeted user digital embedded advertising
US10039047B1 (en) * 2017-04-25 2018-07-31 Jana Mobile, Inc. Reliably communicating information associated with mobile device accounts
US20180328530A1 (en) * 2017-05-10 2018-11-15 Kent Weisenberg Inverted Filament Winder for Pipeline Rehabilitation
US20190005547A1 (en) * 2017-06-30 2019-01-03 Facebook, Inc. Advertiser prediction system
US11170288B2 (en) * 2017-08-03 2021-11-09 Facebook, Inc. Systems and methods for predicting qualitative ratings for advertisements based on machine learning
TWI626847B (zh) * 2017-08-28 2018-06-11 中華電信股份有限公司 個人化影音資料評分綜合加權資訊之系統與方法
US10827037B2 (en) * 2017-09-30 2020-11-03 Microsoft Technology Licensing, Llc Server to server interaction in content item selection events
US20190108557A1 (en) * 2017-10-06 2019-04-11 Facebook, Inc. Selecting items for presentation via dynamic sponsored content
CN107767175A (zh) * 2017-10-19 2018-03-06 厦门美柚信息科技有限公司 一种基于信息点击率的信息投放处理方法及装置
US20190130444A1 (en) * 2017-11-02 2019-05-02 Facebook, Inc. Modeling content item quality using weighted rankings
US11176486B2 (en) 2017-12-28 2021-11-16 International Business Machines Corporation Building and matching electronic standards profiles using machine learning
US11157980B2 (en) 2017-12-28 2021-10-26 International Business Machines Corporation Building and matching electronic user profiles using machine learning
US20190205901A1 (en) * 2017-12-29 2019-07-04 Facebook, Inc. Dynamic creation of content items for distribution in an online system by combining content components
CN108416631A (zh) * 2018-03-26 2018-08-17 康体佳智能科技（深圳）有限公司 一种适用充电终端或用电终端的广告推广抵扣交易方法
US11210363B1 (en) * 2018-04-26 2021-12-28 Meta Platforms, Inc. Managing prefetching of content from third party websites by client devices based on prediction of user interactions
US10832275B2 (en) * 2018-05-25 2020-11-10 At&T Intellectual Property I, L.P. System for management of requirements-based advertisements
US10949896B2 (en) * 2018-07-30 2021-03-16 Facebook, Inc. Distribution of embedded content items by an online system
US11301718B2 (en) * 2018-12-28 2022-04-12 Vizit Labs, Inc. Systems, methods, and storage media for training a machine learning model
US11531840B2 (en) * 2019-02-08 2022-12-20 Vizit Labs, Inc. Systems, methods, and storage media for training a model for image evaluation
US10467504B1 (en) 2019-02-08 2019-11-05 Adhark, Inc. Systems, methods, and storage media for evaluating digital images
US11468478B2 (en) 2019-04-22 2022-10-11 Consumable, Inc. Real-time video ad evaluation
US11842206B2 (en) 2019-05-06 2023-12-12 Google Llc Generating content endorsements using machine learning nominator(s)
US11763349B2 (en) * 2019-06-27 2023-09-19 Walmart Apollo, Llc Methods and apparatus for automatically providing digital advertisements
US11704600B2 (en) * 2019-06-27 2023-07-18 Microsoft Technology Licensing, Llc Multistage feed ranking system with methodology providing scalable multi-objective model approximation
US11562401B2 (en) 2019-06-27 2023-01-24 Walmart Apollo, Llc Methods and apparatus for automatically providing digital advertisements
US11216867B2 (en) * 2020-05-01 2022-01-04 Meta Platforms, Inc. Arranging information describing items within a page maintained in an online system based on an interaction with a link to the page
US11790030B2 (en) * 2020-06-04 2023-10-17 Promoted.ai, Inc. Creating an effective product using an attribute solver
US11210596B1 (en) 2020-11-06 2021-12-28 issuerPixel Inc. a Nevada C. Corp Self-building hierarchically indexed multimedia database
US11647238B2 (en) 2020-11-09 2023-05-09 Meta Platforms, Inc. Generation and delivery of content via remote rendering and data streaming
US20220198476A1 (en) * 2020-12-23 2022-06-23 Shr Jin Wei Systems for identifying the ability of users to forecast popularity of various content items
US11776016B2 (en) 2022-01-28 2023-10-03 Walmart Apollo, Llc Systems and methods for determining user personas for a user
WO2023201167A2 (en) * 2022-03-22 2023-10-19 Edge Video B.V. Multimedia content management and packaging distributed ledger system and method of operation thereof
US11766614B1 (en) 2022-05-20 2023-09-26 Pj Hammer Corporation Utilizing mobile device capabilities to keep a user engaged with a mobile application

Family Cites Families (107)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6264560B1 (en) 1996-01-19 2001-07-24 Sheldon F. Goldberg Method and system for playing games on a network
US6078866A (en) 1998-09-14 2000-06-20 Searchup, Inc. Internet site searching and listing service based on monetary ranking of site listings
US6907566B1 (en) 1999-04-02 2005-06-14 Overture Services, Inc. Method and system for optimum placement of advertisements on a webpage
US7231358B2 (en) 1999-05-28 2007-06-12 Overture Services, Inc. Automatic flight management in an online marketplace
US7065500B2 (en) 1999-05-28 2006-06-20 Overture Services, Inc. Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine
US7225182B2 (en) 1999-05-28 2007-05-29 Overture Services, Inc. Recommending search terms using collaborative filtering and web spidering
US7035812B2 (en) 1999-05-28 2006-04-25 Overture Services, Inc. System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine
US6269361B1 (en) 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US7062510B1 (en) 1999-12-02 2006-06-13 Prime Research Alliance E., Inc. Consumer profiling and advertisement selection system
US7299194B1 (en) 2000-02-22 2007-11-20 International Business Machines Corporation Method and system for researching sales effects of advertising using association analysis
EP1269382A4 (en) 2000-03-30 2005-03-02 I411 Inc METHODS AND SYSTEMS FOR EFFECTIVE RECOVERY OF DATA FROM DATA COLLECTIONS
JP2004524593A (ja) 2000-05-24 2004-08-12 オーバーチュア サービシズ インコーポレイテッド オンライン媒体エクスチェンジ
US7774715B1 (en) 2000-06-23 2010-08-10 Ecomsystems, Inc. System and method for computer-created advertisements
US7478089B2 (en) 2003-10-29 2009-01-13 Kontera Technologies, Inc. System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content
US7076479B1 (en) 2001-08-03 2006-07-11 Overture Services, Inc. Search engine account monitoring
EP1449138A4 (en) 2001-11-01 2009-08-26 Thomson Licensing SYSTEM AND METHOD FOR SPECIFIC TARGETED ADVERTISEMENT REINSERTION FOR INTERNET USERS
US6826572B2 (en) 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US20030101126A1 (en) 2001-11-13 2003-05-29 Cheung Dominic Dough-Ming Position bidding in a pay for placement database search system
US7162480B2 (en) 2001-12-26 2007-01-09 Sbc Technology Resources, Inc. Usage-based adaptable taxonomy
US7136875B2 (en) 2002-09-24 2006-11-14 Google, Inc. Serving advertisements based on content
US7716161B2 (en) 2002-09-24 2010-05-11 Google, Inc, Methods and apparatus for serving relevant advertisements
US8560493B2 (en) 2003-10-01 2013-10-15 Google Inc. Determining and/or using end user local time information in an ad system
CN1656483A (zh) 2002-04-01 2005-08-17 奥弗图尔服务公司 与广告者支出成比例地显示付费搜索编目
WO2004010331A1 (en) 2002-07-23 2004-01-29 Quigo Technologies Inc. System and method for automated mapping of keywords and key phrases to documents
CN1682229A (zh) 2002-09-17 2005-10-12 默比卡有限公司 用于移动接收设备的包含条形码信息的优化的消息
GB0303176D0 (en) 2003-02-12 2003-03-19 Video Networks Ltd A system for capture and selective playback of broadcast programmes
US20040186769A1 (en) 2003-03-21 2004-09-23 Mangold Bernard P. System and method of modifying the price paid by an advertiser in a search result list
US20050033771A1 (en) 2003-04-30 2005-02-10 Schmitter Thomas A. Contextual advertising system
US7647299B2 (en) 2003-06-30 2010-01-12 Google, Inc. Serving advertisements using a search of advertiser web information
US20050027587A1 (en) 2003-08-01 2005-02-03 Latona Richard Edward System and method for determining object effectiveness
US20050033641A1 (en) 2003-08-05 2005-02-10 Vikas Jha System, method and computer program product for presenting directed advertising to a user via a network
US20050165638A1 (en) 2004-01-22 2005-07-28 Buckeye Cablevision, Inc. Cable system customized advertising
US20050187818A1 (en) 2004-02-20 2005-08-25 Zito David D. Computerized advertising offer exchange
US7814085B1 (en) * 2004-02-26 2010-10-12 Google Inc. System and method for determining a composite score for categorized search results
US20050261994A1 (en) 2004-04-19 2005-11-24 Mystorecredit, Inc. Systems and methods for inserting active sale listings as advertisements into a pending buyer presentation
US20050267872A1 (en) 2004-06-01 2005-12-01 Yaron Galai System and method for automated mapping of items to documents
KR20060023684A (ko) 2004-09-10 2006-03-15 드림아이 커뮤니케이션즈(주) 인터넷을 이용한 광고제공시스템 및 방법
US20060105841A1 (en) 2004-11-18 2006-05-18 Double Fusion Ltd. Dynamic advertising system for interactive games
US20060111971A1 (en) 2004-11-24 2006-05-25 Microsoft Corporation System and method for on-line and off-line advertising in content delivered to a display screen
US7428533B2 (en) 2004-12-06 2008-09-23 Yahoo! Inc. Automatic generation of taxonomies for categorizing queries and search query processing using taxonomies
EP1861800A1 (en) 2005-03-09 2007-12-05 Medio Systems, Inc. Method and system of bidding for advertisement placement on computing devices
KR100786795B1 (ko) 2005-03-25 2007-12-18 주식회사 다음커뮤니케이션 인터넷 광고 서비스 시스템 및 방법
US8468048B2 (en) 2005-04-22 2013-06-18 Google Inc. Suggesting targeting information for ads, such as websites and/or categories of websites for example
US20060287920A1 (en) 2005-06-01 2006-12-21 Carl Perkins Method and system for contextual advertisement delivery
US8241271B2 (en) 2005-06-30 2012-08-14 Intuitive Surgical Operations, Inc. Robotic surgical instruments with a fluid flow control system for irrigation, aspiration, and blowing
US7739708B2 (en) 2005-07-29 2010-06-15 Yahoo! Inc. System and method for revenue based advertisement placement
US7912755B2 (en) 2005-09-23 2011-03-22 Pronto, Inc. Method and system for identifying product-related information on a web page
US20070143186A1 (en) 2005-12-19 2007-06-21 Jeff Apple Systems, apparatuses, methods, and computer program products for optimizing allocation of an advertising budget that maximizes sales and/or profits and enabling advertisers to buy media online
US20070174255A1 (en) 2005-12-22 2007-07-26 Entrieva, Inc. Analyzing content to determine context and serving relevant content based on the context
KR20080106401A (ko) 2005-12-27 2008-12-05 매시브 인코포레이티드 게임 플레이 중에 컨텐츠를 제공하는 시스템 및 방법과컨텐츠 스트림을 포함하는 컴퓨터 판독가능 매체
US8862551B2 (en) 2005-12-29 2014-10-14 Nextlabs, Inc. Detecting behavioral patterns and anomalies using activity data
US8065184B2 (en) * 2005-12-30 2011-11-22 Google Inc. Estimating ad quality from observed user behavior
US7827060B2 (en) * 2005-12-30 2010-11-02 Google Inc. Using estimated ad qualities for ad filtering, ranking and promotion
US20070156887A1 (en) * 2005-12-30 2007-07-05 Daniel Wright Predicting ad quality
US8326686B2 (en) 2006-03-30 2012-12-04 Google Inc. Automatically generating ads and ad-serving index
DE102006022198B4 (de) 2006-05-12 2008-08-21 Lts Lohmann Therapie-Systeme Ag Beutel-Sammelpackung
US9386327B2 (en) 2006-05-24 2016-07-05 Time Warner Cable Enterprises Llc Secondary content insertion apparatus and methods
US20090112724A1 (en) 2006-05-26 2009-04-30 Internet Channel21 Co., Ltd. Method and equipment for exposing an advertisement using application
US8413182B2 (en) 2006-08-04 2013-04-02 Aol Inc. Mechanism for rendering advertising objects into featured content
US7774360B2 (en) 2006-09-08 2010-08-10 Microsoft Corporation Building bridges for web query classification
US7882045B1 (en) 2006-11-10 2011-02-01 Amazon Technologies, Inc. Providing ad information using machine learning selection paradigms
US8515809B2 (en) * 2006-12-12 2013-08-20 International Business Machines Corporation Dynamic modification of advertisements displayed in response to a search engine query
KR20080102437A (ko) 2007-01-16 2008-11-26 주식회사 디코시스 전자출판물을 이용한 광고 방법 및 시스템
US20080201218A1 (en) 2007-02-20 2008-08-21 Andrei Zary Broder Methods of dynamically creating personalized internet advertisements based on content
US20080249852A1 (en) 2007-04-03 2008-10-09 Yahoo! Inc. Systems and methods for creating advertisements
US20080306819A1 (en) * 2007-06-08 2008-12-11 Yahoo! Inc. System and method for shaping relevance scores for position auctions
KR20090010567A (ko) 2007-07-24 2009-01-30 김상갑 인터넷을 이용한 엘이디 전광판의 맞춤식 광고 시스템
US20090037257A1 (en) 2007-08-03 2009-02-05 Brian Stuckey System for electronic commerce
US20090049380A1 (en) * 2007-08-16 2009-02-19 Joshua Allen Rehling Page Modules and States
US20090106096A1 (en) * 2007-10-22 2009-04-23 Steven Horowitz Online Advertisement Delivery Based on User Feedback
US8799068B2 (en) * 2007-11-05 2014-08-05 Facebook, Inc. Social advertisements and other informational messages on a social networking website, and advertising model for same
US8117067B2 (en) 2008-06-13 2012-02-14 Google Inc. Achieving advertising campaign goals
US8527339B2 (en) * 2008-06-26 2013-09-03 Microsoft Corporation Quality based pricing and ranking for online ads
US8544039B2 (en) 2008-09-02 2013-09-24 At&T Intellectual Property I, L.P. Method and apparatus for distributing consumer advertisements
TWI375177B (en) * 2008-09-10 2012-10-21 Univ Nat Taiwan System and method for inserting advertising content
US20100070288A1 (en) 2008-09-15 2010-03-18 Jitendra Nath Pandey Method and System for Efficiently Transforming Online Ad Creatives Using Dynamically Compiled Templates
US7941340B2 (en) 2008-09-30 2011-05-10 Yahoo! Inc. Decompilation used to generate dynamic data driven advertisements
US8768960B2 (en) * 2009-01-20 2014-07-01 Microsoft Corporation Enhancing keyword advertising using online encyclopedia semantics
KR101021400B1 (ko) 2009-02-10 2011-03-14 엔에이치엔비즈니스플랫폼 주식회사 무료로 등록된 데이터의 가치를 결정하는 시스템 및 방법
KR20110003211A (ko) 2009-07-03 2011-01-11 주식회사 케이티 광고가 결합된 콘텐츠를 제공하는 홈 네트워크 시스템 및 그 방법
US20110029384A1 (en) 2009-07-30 2011-02-03 Yahoo! Inc. System and method for dynamic targeting advertisement based on content-in-view
US20110054960A1 (en) 2009-08-25 2011-03-03 Yahoo! Inc., A Delaware Corporation Dynamic web page creation
US20110119125A1 (en) 2009-11-17 2011-05-19 Javangula Pradeep S Method and system for one tag trafficking in display advertising to achieve personalized ad experiences at scale
JP6111071B2 (ja) * 2009-12-23 2017-04-05 フェイスブック，インク． 関連するソーシャルネットワーキングシステムコンテンツ及び広告の選択と提示
US20110218861A1 (en) 2010-03-08 2011-09-08 Pelamourgues Lionel V Transform for Display of Advertisements on a Variety of Different Mobile Handheld Devices
KR101207568B1 (ko) 2010-03-16 2012-12-03 (주)월드게이트 온라인 광고중개시스템 및 이를 이용한 온라인 광고중개방법
US10255608B2 (en) 2010-05-05 2019-04-09 Excalibur Ip, Llc Bid landscape tool
US8484077B2 (en) * 2010-07-21 2013-07-09 Yahoo! Inc. Using linear and log-linear model combinations for estimating probabilities of events
JP2012068901A (ja) 2010-09-24 2012-04-05 Accelia Inc Ｗｅｂページに関する情報を提供するためのサーバ装置、システム、プログラムおよび方法
US20120109739A1 (en) * 2010-10-29 2012-05-03 Yahoo! Inc. Article and advertisement correlation in online advertising
US20120116872A1 (en) 2010-11-05 2012-05-10 At&T Intellectual Property I, L.P. Selecting Advertisements from One or More Databases for Sending to a Publisher
US20120150630A1 (en) 2010-12-10 2012-06-14 At&T Intellectual Property I, L.P. Selecting and ranking advertisements from one or more databases using advertiser budget information
US9009065B2 (en) * 2010-12-17 2015-04-14 Google Inc. Promoting content from an activity stream
US8694362B2 (en) 2011-03-17 2014-04-08 DataPop, Inc. Taxonomy based targeted search advertising
US20130124344A1 (en) * 2011-11-14 2013-05-16 Venkateswarlu Kolluri Method and system for determining user likelihood to select an advertisement prior to display
US20130159110A1 (en) * 2011-12-14 2013-06-20 Giridhar Rajaram Targeting users of a social networking system based on interest intensity
US20140067552A1 (en) * 2012-02-28 2014-03-06 Minds + Machines Online advertising scoring
US20130238449A1 (en) 2012-03-09 2013-09-12 Microsoft Corporation Polymorphic Advertisements
US20140223318A1 (en) * 2013-02-05 2014-08-07 Drew Pefferle System and method for aggregating online images and managing image streams
US20140324599A1 (en) 2013-04-29 2014-10-30 Yahoo! Inc. System and method for booking an online advertising campaign
US20140324604A1 (en) 2013-04-29 2014-10-30 Yahoo! Inc. System and method for producing proposed online advertisements from pre-existing advertising creatives
US8788338B1 (en) 2013-07-01 2014-07-22 Yahoo! Inc. Unified marketplace for advertisements and content in an online system
US10134053B2 (en) 2013-11-19 2018-11-20 Excalibur Ip, Llc User engagement-based contextually-dependent automated pricing for non-guaranteed delivery
US20150186939A1 (en) 2014-01-02 2015-07-02 Yahoo! Inc. Systems and Methods for Search Results Targeting
US20150248712A1 (en) 2014-02-28 2015-09-03 Yahoo! Inc. Systems and methods for providing mobile advertisements
WO2015135110A1 (en) 2014-03-10 2015-09-17 Yahoo! Inc. Systems and methods for keyword suggestion
US20150278877A1 (en) 2014-04-01 2015-10-01 Yahoo! Inc. User Engagement-Based Contextually-Dependent Automated Reserve Price for Non-Guaranteed Delivery Advertising Auction

Also Published As

Publication number Publication date
US20170024761A1 (en) 2017-01-26
US9460451B2 (en) 2016-10-04
US20150006280A1 (en) 2015-01-01
JP5899275B2 (ja) 2016-04-06
JP2015028774A (ja) 2015-02-12
EP2821950A1 (en) 2015-01-07
TW201513020A (zh) 2015-04-01
CN104281961B (zh) 2018-07-06
CN104281961A (zh) 2015-01-14
TWI595433B (zh) 2017-08-11

Similar Documents

Publication Publication Date Title
HK1202962A1 (zh) 用於在線系統中的廣告和內容的質量評分系統
HK1202961A1 (zh) 用於在線系統中的廣告和內容的統市場
EP3056014A4 (en) Method and apparatus for content delivery
SG11201510059VA (en) Method and system for recommending online products
EP2877972A4 (en) SYSTEMS AND METHOD FOR ASSESSING THE INTEREST OF A CONSUMER ON CONTENT AND ADVERTISING
EP2825970A4 (en) DEVICE AND METHOD FOR MANAGING CLOUD COMPUTING CONTENT
EP2873051A4 (en) METHOD AND DEVICE FOR THE JOINT USE AND RECOMMENDATION OF CONTENT
EP2697935A4 (en) SYSTEM AND METHOD FOR DYNAMIC CONTENT SYNDICATION FOR ONLINE PUBLICATION
HK1217551A1 (zh) 用於呈現和傳遞內容的系統和方法
EP2691887A4 (en) SYSTEM AND METHOD FOR IMPROVED SEARCH IN AN INTERNET DOCUMENT
HK1200955A1 (zh) 預定在線廣告活動的系統和方法
HK1207755A1 (zh) 用於在線廣告的方法和系統
EP2994866A4 (en) ATTRIBUTES OF ADVERTISING CHAIN LEVEL IN A PLATFORM OF CONTENT ON THE INTERNET
EP3479589C0 (en) SYSTEMS AND METHODS FOR STAPLING ADVERTISING IN STREAMING CONTENT
EP3005707A4 (en) METHOD AND APPARATUS FOR CONTENT DISTRIBUTION FOR MULTI-SCREEN DISPLAY
EP2845155A4 (en) METHOD AND DEVICE FOR ADVERTISING IN A SOCIAL CONTENT DISTRIBUTION SYSTEM
EP2870785A4 (en) METHOD AND APPARATUS FOR DISTRIBUTING COLLABORATIVE CONTENT
HK1217135A1 (zh) 基於讓利兌換來確定讓利目標的方法及系統
SG2014011688A (en) System and method for managing interactive content
IL236349A0 (en) A system and method for online shopping
EP2870575A4 (en) SYSTEMS AND METHODS FOR PROVIDING ADVERTISEMENTS AND CONTENT DELIVERY ACTIVATED BY MESSAGE
EP2991280A4 (en) METHOD FOR THE JOINT BENEFIT OF CONTENT AND SOCIAL SYNCHRONIZATION DEVICE
ZA201509217B (en) Method for realizing combined online and offline mini-football game
HK1223213A1 (zh) 用於內容分發以便多屏幕觀看的方法和裝置
HK1223168A1 (zh) 用於內容分發以便多屏幕觀看的方法和裝置