HK1202961A1 - 用於在線系統中的廣告和內容的統市場 - Google Patents

用於在線系統中的廣告和內容的統市場

Info

Publication number
HK1202961A1
HK1202961A1 HK15103488.6A HK15103488A HK1202961A1 HK 1202961 A1 HK1202961 A1 HK 1202961A1 HK 15103488 A HK15103488 A HK 15103488A HK 1202961 A1 HK1202961 A1 HK 1202961A1
Authority
HK
Hong Kong
Prior art keywords
advertisements
content
online system
unified marketplace
marketplace
Prior art date
Application number
HK15103488.6A
Other languages
English (en)
Inventor
布魯諾‧費爾南德斯‧魯伊斯
斯科特‧
‧加夫尼
珍-馬克‧朗格露易絲
普拉巴卡爾‧克里希納穆爾蒂
阿哈龍‧拉維
Original Assignee
Yahoo Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc filed Critical Yahoo Inc
Publication of HK1202961A1 publication Critical patent/HK1202961A1/zh

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0247Calculate past, present or future revenues

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
HK15103488.6A 2013-07-01 2015-04-09 用於在線系統中的廣告和內容的統市場 HK1202961A1 (zh)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US13/932,766 US8788338B1 (en) 2013-07-01 2013-07-01 Unified marketplace for advertisements and content in an online system

Publications (1)

Publication Number Publication Date
HK1202961A1 true HK1202961A1 (zh) 2015-10-09

Family

ID=49679326

Family Applications (1)

Application Number Title Priority Date Filing Date
HK15103488.6A HK1202961A1 (zh) 2013-07-01 2015-04-09 用於在線系統中的廣告和內容的統市場

Country Status (6)

Country Link
US (1) US8788338B1 (zh)
EP (1) EP2821952A1 (zh)
JP (2) JP5646787B1 (zh)
CN (1) CN104281962B (zh)
HK (1) HK1202961A1 (zh)
TW (1) TWI509548B (zh)

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US9560150B2 (en) * 2015-02-06 2017-01-31 Facebook, Inc. Adaptive selection of social context for display to a viewing user
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CN105678586B (zh) * 2016-01-12 2020-09-29 腾讯科技(深圳)有限公司 一种信息扶持方法和装置
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JP6130034B1 (ja) * 2016-07-07 2017-05-17 ヤフー株式会社 広告配信装置、広告配信方法、及び広告配信プログラム
JP6401329B2 (ja) * 2017-04-12 2018-10-10 ヤフー株式会社 広告配信装置、広告配信方法、及び広告配信プログラム
CN113785540B (zh) * 2019-05-06 2023-07-07 谷歌有限责任公司 使用机器学习提名方生成内容宣传的方法、介质和系统
US11704600B2 (en) * 2019-06-27 2023-07-18 Microsoft Technology Licensing, Llc Multistage feed ranking system with methodology providing scalable multi-objective model approximation
JP7414633B2 (ja) 2020-04-30 2024-01-16 株式会社Access 検索システム、検索方法、及びプログラム
CN111967615B (zh) * 2020-09-25 2024-05-28 北京百度网讯科技有限公司 基于特征抽取的多模型训练方法及设备、电子设备和介质
TWI819356B (zh) * 2021-08-18 2023-10-21 威霸科技股份有限公司 廣告、銷售及消費端的多方整合平台

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Also Published As

Publication number Publication date
JP5646787B1 (ja) 2014-12-24
EP2821952A1 (en) 2015-01-07
TWI509548B (zh) 2015-11-21
JP2015011724A (ja) 2015-01-19
TW201513021A (zh) 2015-04-01
JP2015046185A (ja) 2015-03-12
JP6408346B2 (ja) 2018-10-17
CN104281962A (zh) 2015-01-14
CN104281962B (zh) 2018-05-29
US8788338B1 (en) 2014-07-22

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Legal Events

Date Code Title Description
PC Patent ceased (i.e. patent has lapsed due to the failure to pay the renewal fee)

Effective date: 20230623