FR2716444A1 - Envelope intended for the simultaneous presentation of a container and an advertising object. - Google Patents

Abstract

Envelope intended for the simultaneous presentation of a container and an advertising object. Envelope more particularly intended for the covering of a container (1) containing a consumer product, of the type consisting of a preformed sleeve (5) of heat-shrinkable plastic material forming or not an information medium and having initial dimensions greater than those of the container (1), to then surround it closely by final retraction during a heating operation, characterized in that the sleeve (5) locally comprises a shell (6) forming at least a semi-rigid housing, intended for the integration into said envelope of an object (7) to be made inseparable from the container (1) until its purchase and whose subsequent removal does not deteriorate the original presentation of the container (1).

Description

ENVELOPE FOR

  The present invention relates to an envelope intended for the packaging and / or the presentation of a consumer product to which it is desired to attach an object of any type inseparably. the latter nevertheless remains independent of the product to which it is desired to attach it.

  In general, it may be, for example, the addition of a brush to a paint can or even spare or adaptable parts, to a household appliance.

  These examples are cited so that it is understood that the scope of the invention is in no way limited.

  However, its preferred destination concerns the packaging of food products and more particularly bottles containing alcoholic or non-alcoholic drinks, which must be the subject of a promotional campaign.

  For this, it is known to offer the buyer free of charge a gift which may consist of an object related or not to the product purchased or even a sachet of consumable goods such as candies, cookies, salted peanuts etc ...

  It could also be a collector's miniature car or a subject in spare parts to assemble.

  Generally speaking, these are all objects intended to promote a product, in addition to the original appeal elements of the product which consist of its own presentation, that is to say its brand, its colors, its shape, its reputation.

  But this promotional act must indeed be complementary and above all not replace or obscure the aforementioned elements of appeal.

  Thus, when picking up the promotional item, you must not be able to destroy the original packaging of the product, generally constituting an information medium, such as brand, composition, instructions for use, etc. ..

  This is precisely what is very often encountered.

  To remedy this, it has been proposed to place the promotional object on a part of the product free of registration such as the neck of a bottle, the back side of a box, etc., then to wrap them in a film. heat shrink plastic.

  This technique has a triple disadvantage which is firstly to offer an unsightly appearance due to the prominence thus created on the product, then due to this very prominence, to unbalance the product when it is supported on the face concerned. and finally not to constitute an inviolable means of the object, given the finesse of this type of film.

  In fact, the object of the invention is to remedy all these drawbacks by proposing an envelope such as to: not degrade the original packaging; do not hide the product brand or any related information; enhance the promotional object in addition to the image of the product; offer an aesthetic whole and harmonious forms; authorize to carry a link message between the product and the promotional object; protect said object from theft; remain at an economic cost price; be easy to open; allow controlled printing taking into account the anamorphotic deformations occurring during the shrinking of the heat-shrinkable material, thanks to selected qualities thereof, which is mono-oriented in the transverse direction.

  At present, these criteria are not met and, for this purpose, the invention relates to an envelope more particularly intended for the covering of a container containing a consumer product, of the type constituted by a sleeve preformed in material. heat-shrinkable plastic, whether or not forming an information carrier and having initial dimensions greater than those of the container, to then surround it closely by final shrinkage during a heating operation, characterized in that the sleeve locally comprises a shell forming a semi-rigid housing, intended for the integration into said envelope of an object to be made inseparable from the container until its purchase and whose subsequent removal does not deteriorate the original presentation of the container.

  The present invention also relates to the characteristics below considered in isolation or according to their possible technical combinations.

  According to an exemplary embodiment, the shell forming a housing is constituted by an extension of the sleeve extending longitudinally beyond a part in close contact with the container and whose free end is at least partially closed.

  According to an alternative embodiment, the shell forming a housing is constituted by a prominence of the sleeve extending laterally beyond a part in close contact with the container.

  According to another characteristic of the invention, the shell is preformed, prior to its positioning on the container, by an at least partial shrinking operation, on a corresponding molding element.

  According to another characteristic of the invention, the envelope comprises tearing means arranged in a peripheral zone located between the part of the sleeve in close contact with the container and its extension forming a shell, so as to be able to detach the latter for take possession of the object placed inside, independently of the other party and without deterioration thereof.

  According to an alternative embodiment, the envelope comprises tearing means making it possible to detach it entirely from the container without damaging the information carrier of the container.

  Advantageously, in the case of a shell obtained by longitudinal extension of the sleeve, said extension may include additional information.

  The invention will be better understood and other characteristics of it will be highlighted with the aid of the description which follows, with reference to the appended schematic drawings, illustrating, by way of nonlimiting example, how the invention can be carried out and in which: - Figure 1 is a front view of a container constituted by a bottle dressed with an envelope according to the invention comprising horizontal opening means; - Figure 2 is a front view of a bottle according to that of Figure 1, the envelope of which comprises vertical opening means; - Figure 3 is a front view of a bottle according to Figure 1, the information carrier is constituted by the bottle itself; - Figure 4 is a front view of a bottle according to that of Figure 1, the envelope of which is superimposed on a first information support sleeve; - Figure 5 is a front view of a bottle according to that of Figure 1, the envelope of which also constitutes an information carrier, and - Figure 6 is a front view of a bottle dressed with a envelope according to an alternative embodiment.

  By way of nonlimiting example, the container 1 shown in the figures is a bottle conventionally constituted by a body 2 and a neck 3 closed at its end by a stopper 4.

  In known manner, the covering of the container or bottle 1 containing a consumer product can for example be obtained from a preformed sleeve 5 made of heat-shrinkable plastic having dimensions greater than those of the container 1 and then surrounding it tightly with final retraction, during a heating operation. The thickness of such a plastic material varies between 130 and 210 microns to obtain sufficient rigidity of the sleeve.

  The technique for fitting such sleeves is well known and will not be described here.

  According to a first embodiment of the invention and in a manner common to all the embodiments shown in Figures 1 to 5, the sleeve 5 has an extension 5B extending beyond a part 5A in contact narrow with the container 1 so as to constitute a shell 6 forming a semi-rigid housing at least partially closed, intended for the integration in said envelope of an object 7 to be made inseparable from the container 1 until its purchase and whose subsequent collection does not deteriorate the original presentation of container 1.

  According to the exemplary embodiments represented in FIGS. 1 to 4, the envelope constituted by the parts 5A and 5B of the sleeve 5 is obtained from a heat-shrinkable plastic material and virgin of any information, so as to be placed on the container. 1 over a preexisting information medium on it.

  In this case, according to Figures 1 and 2, the information carrier 8A preexisting on the container 1 is a label 8 applied by bonding and will not be altered in any way, either by the installation of the sleeve 5, or by its possible tearing.

  According to the example of FIG. 1, the envelope or sleeve 5 comprises tearing means 9 arranged in a peripheral zone situated between the part 5A of the sleeve 5 in close contact with the container 1 and its extension 5B forming a shell, of so as to be able to detach the latter to take possession of the object 7 placed inside, independently of the other part 5A and without deterioration thereof.

  The embodiment represented in FIG. 2 differs exclusively from that of FIG. 1 in that the envelope or sleeve 5 comprises tearing means making it possible to detach it entirely from the container 1 without deterioration of the information support 8A of the container.

  In this case, it is a vertical puncture 10 whereas previously in FIG. 1 it was a horizontal puncture 9. In either case, it will be punctures by microperforations.

  Also, these bites can be associated with a tear-off tab (not shown). It may also be noted that the object 7 to be integrated into the extension 5B of the sleeve 5 forming the shell 6 is previously fixed on a free area of the container 1.

  In this case, it is the neck 3 of the bottle 1, the fixing being effected by means of a double-sided adhesive 11.

  Of course, the same fixing could be carried out on the internal wall of the extension 5B of the sleeve 5.

  It may also be noted that advantageously the extension 5B creates free zones suitable for receiving additional information 12.

  In order to make the shell 6 formed by the extension 5B inviolable, the material used is not only semi-rigid but moreover it is given a conformation such as to form a collar 5C which closely surrounds the stopper 4 of the bottle or container 1 , thus prohibiting any possibility of inserting the fingers into the shell 6 with a view to removing the object 7.

  As just described, the shell 6 is obtained during a single operation of fitting the sleeve 5 of which it forms a part.

  The embodiment shown in FIG. 3 essentially differs from that of FIG. 1 in that the pre-existing information support 8A 8A is constituted by the container 1 itself, on which the information has been directly transferred.

  The embodiment shown in FIG. 4 essentially differs from the previous ones in that the information medium 8A preexisting on the container consists of a first sleeve 13 made of heat-shrinkable plastic material previously placed on said container 1. In this case, the part 5A of the sleeve 5 and the original sleeve 13 overlap.

  The embodiment shown in FIG. 5 differs from the previous ones in that the envelope is constituted by a sleeve 5 made of transparent heat-shrinkable thermoplastic material forming in itself an information carrier 8A in its part 5A in close contact with the container 1 .

  The embodiment shown in FIG. 6 is characteristic in that the shell 6A forming a housing is constituted by a prominence 5D of the sleeve 5 extending laterally beyond a part 5A in close contact with the container 1.

  Of course, apart from the extension 5B constituting the shell 6 and the horizontal stitching 9 cited in the previous examples, all of the above characteristics apply to the example in FIG. 6.

  Of course, the same sleeve 5 can present simultaneously several shells each containing at least one advertising object, for example the shell 6 of FIGS. 1 to 5 and the shell 6A of FIG. 6.

  According to a characteristic specific to all the embodiments described above, the shell 6, 6A comprises stiffening means, such as ribs.

  It should also be noted that the shell 6, 6A is preformed, prior to its installation on the container 1, by an at least partial shrinking operation, on a corresponding molding element.

  The reference signs inserted after the technical characteristics mentioned in the claims below have the sole purpose of facilitating the understanding of the latter and in no way limit their scope.

Claims (14)

  1. Envelope more particularly intended for the covering of a container (1) containing a consumer product, of the type constituted by a preformed sleeve (5) made of heat-shrinkable plastic material forming or not an information medium and having initial dimensions greater than those of the container (1), then to surround it tightly by definitive retraction during a heating operation, characterized in that the sleeve (5) locally comprises at least one shell (6, 6A) forming a housing semi-rigid also preformed, intended for the integration into said envelope of an object (7) to be made inseparable from the container (1) until its purchase and whose subsequent removal does not deteriorate the original presentation of the container (1).   2. Envelope according to claim 1, characterized in that the shell (6) forming a housing is constituted by an extension (5B) of the sleeve (5) extending longitudinally beyond a part (5A) in close contact with the container (1) and whose free end is at least partially closed (5C).   3. Envelope according to claim 1, characterized in that the shell (6A) forming a housing is constituted by a prominence (5D) of the sleeve (5) extending laterally beyond a part (5A) in close contact with the container (1).   4. Envelope according to one of claims 2 or 3, characterized in that the shell (6, 6A) comprises stiffening means, such as ribs.   5. Envelope according to one of the preceding claims, characterized in that the shell (6, 6A) is preformed, prior to its positioning on the container (1), by an operation of at least partial shrinking, on a corresponding element molding.   6. Envelope according to one of claims 1 to 5, characterized in that it is constituted by a sleeve (5) in heat-shrinkable plastic material transparent and free of any information, so as to be placed on the container (1) by above an information medium (8A) preexisting thereon.   7. Envelope according to claim 6, characterized in that the information carrier (8A) preexisting on the container (1) consists of a glued label.   8. Envelope according to claim 6, characterized in that the pre-existing information carrier (8A) consists of the container (1) proper on which the information (8A) has been directly transferred.   9. Envelope according to claim 6, characterized in that the information carrier 8A preexisting on the container (1) consists of a first sleeve (13) of heat-shrinkable plastic material previously placed on said container (1).   10. Envelope according to one of claims 1 to 5, characterized in that it is constituted by a sleeve (5) of transparent thermoplastic material forming in itself an information carrier (8A) in its part 5A in close contact with the container (1).   11. Envelope according to any one of claims 1, 2 and 4 to 10, characterized in that it comprises tearing means (9) arranged in a peripheral zone located between the part 5A of the sleeve (5) in contact narrow with the container (1) and its extension 5B forming a shell, so as to be able to detach the latter (5B) to take possession of the object (7) arranged inside, independently of the other part (5A) and without deterioration thereof (5A).   12. Envelope according to claim 1, 2 and 4 to 9, characterized in that it comprises tearing means 10 making it possible to detach it integrally from the container (1) without deterioration of the information carrier (8) of the container ( 1).   13. Envelope according to any one of claims 1, 2 and 4 to 12, characterized in that the extension (5B) of the sleeve (5) forming a shell comprises additional information (12).   14. Envelope according to any one of the preceding claims, characterized in that the object (7) to be integrated in the shell (6, 6A) is previously fixed on a free area of the container (1).