ES2453201A9 - Advertising programming system for the simultaneous issuance of different and personalized advertising messages for different networks, channels and television programs - Google Patents

Abstract

Programming system for selection and control of advertising located in one or several scenarios and simultaneous or deferred issuance of personalized advertising messages and different from those located in the original scenario, to broadcast them to television, mobile telephony and internet media in different in networks, channels and television program. # The present invention is characterized in that it provides personalized advertising, establishing a direct relationship between the content of the advertisement and a group of selected recipients to whom the advertising is directed. # The system detects advertising spaces by means of coded sensors that delimit their perimeter from the rest of the images not relevant for advertising sports broadcasts, shows or any other type located in a main location, as a background, or both, that are captured in a scenario, it is therefore a non-global advertising.

Description

one

SSTEMA CE ~ CIÓNCE P \ H.OIl '\ D PARA. EMISSION SlMlU.ÁJIEA CE MEl '&. Ffi PlH..OTI'RICS DRJ8ITffi AND F \ 3IDIIOUZAJXS PARA. DIF8SI1ES RilE, C <'N "J.f5YFRCX: R.A.WS CE1BEVISIÓN.

The present invention relates to a system and method for customizing the

10 advertising in media such as television, mobile telephony and intemet in different networks, channels and television programs. The present invention is based on providing personalized advertising by establishing a direct relationship between the content of the advertisement and a group of

select recipients: ionized to which the advertising is directed.

15 The present invention is characterized in that it personalizes the advertising that is captured in the foreground, as a background in the background of relevant images in broadcasts

sports, shows or any other kind of events to be broadcast on

image receiving devices such as television, mobile telephony and intemet, to

different networks, channels and television programs to the same or to different countries,

20 is therefore a non-global publicity.

The broadcasting systems of advertising 25 in networks, channels and television programs in which cuts or wedges are produced are universally known and used.

advertising. Advertising overprints are also used or windows on the screen with advertising content are opened. This type of advertising is usually customized

according to the contracts that the advertising companies make to the chains of

television, mobile phone and intemet.

30 The presentation of put> icity is also used in sporting or other events by including panels or screens located in preferred locations as the main or secondary element. This advertising is disseminated to the media normally in a static way by means of fixed panels located in strategic places to make them more visible, these panels can be aerial in an upright position, inclined or placed

Application No. F.ECcctiva F.OEPM

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resting on the ground on the ground or on elevated platforms. They were also used

luminous panels on fences or panels with constant changing information.

fsta publicity that is captured by the cameras, after going through the studies of realization is broadcast to all networks. ca: lales and television programs that 5 have contracted the image rights of this broadcast either for broadcast on

directly and / or later in delayed retransmissions. the publicity that is emitted in the cuts of the programming or commercial intervals

of the programming, agencies or television networks are hired directly and broadcast according to their target audience worldwide, nationally or locally.

10 programming centers. These cuts allow that for the same event, for example a football championship, a Formula 1 championship or Olympic Games, different advertising can be issued simultaneously in different countries, that is to say that the product is published in the territory that is known or that you want to promote and only in the chains or spaces in which the advertising space is hired.

15 advertising that is distributed only to a local audience provides its

users the desired local advertising information, this advertising is currently done

by image overprinting, introducing cuts in the programming, and also through windows that allow you to see the program in one part of the screen and in another

part of the advertising screen, the latter system forces to use an important part 20 of the screen for advertising, subtracting vision of the event being viewed.

C6E1O CE LA li'M'l'OÓN

The present invention relates to advertising that is presented as an element

25 primripal, that is, a newspaper in an esrena and allows to optimize the resources used in advertising without wasting efforts to promote a product in an unwanted place in which, for example, it is not marketed or hidden.

8 object of the present invention is to provide a system for advertising in a non-global way, that is to say local, in image reception devices such as television, 30 mobile telephony and intemel in networks, channels and television programs, the emission of passive advertising without It is not necessary to make emission cuts or use a part of the screen to be shown. the invention allows viewing the static ads that are

wish to show on networks, channels and television programs in a non-global way

custom form, simply replacing static ads that are not wanted

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show globally by those who want to show locally to a group of selected population with similar characteristics, these announcements are implemented in the realization studies replacing the existing images that do not want to be shown by the previously selected: ionized and located in a previously designed database.

They will replace the ads that do not want to be shown by those that want to be replaced for so many channels or as you want to customize.

10 8 advertising programming system of this invention has features that provide personalized advertising to image replay devices such as television, mobile telephony and internet, in networks, channels and television programs.

The present invention allows advertising spaces located in main or secondary places, to be advertised in a personalized way by replacing and issuing messages different from those found on the stage.

It is materialized in accordance with the principles of the invention, providing systems in which advertising is presented discriminately to viewers locally, that is to say that the advertiser selects the channels, networks and programs of

20 television on which you want to advertise. These images are not manipulable by the viewer from the user's television equipment or from the network or from the telephone or internet device. The system of the invention is characterized in that the advertising panels located in a preferred place and which are very visible from the foreground cameras and also the

25 located in the background, are detected and selected from the rest of the images by the realization teams, when said panels are detected and selected, they are discriminated and can be replaced by an overprint of local advertising that is visible only in the channel, network or desired television station. With the system of the invention a sporting event is achieved, as per

30 example and in a non-limiting way it can be a Soccer Championship, a cafl1) Formula 1 Championship or an Olympic Games, the event is simultaneously visualized on different networks, channels or television programs with the common main theme but with static advertising Different and personalized.

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the invention comprises a system that provides reception devices for

images such as television, mobile phone and intemet, perronalized advertising in a non

5 global for images to be displayed simultaneously on different networks, channels or

Television programs in a perronalized manner, the system selects the global advertising so that it can be customized, and be replaced by other advertising messages that are desired to be part of the images that are broadcast in a non-global context.

the images that are presented as main and secondary elements in relevant events 10, are disseminated globally to the nonnalrnente media in a static way

through fixed panels in the foreground or in the background strategic places to make them more visible, they are also placed in panels with changing information so

constant. In these systems the publicity is not optimized since they are not appreciated by many consumers in all their potential, the more important the event is and the greater its diffusion 15 is the use since products very commercialized in a

continent or country may be unknown in another continent or country. Only the profitability of advertising is optimized if the products or manufactures are advertised as they are implemented worldwide.

The system of the invention is characterized in that this global advertising that is captured directly on the stage is replaced by other local advertising images to be advertised in the image receiving devices such as television,

Desired mobile telephony and internet in different networks, C3 "1a1es and television programs, achieving an optimization of resources.

Detailed description of a preferred embodiment of the invention.

In order to extend the description of the report, and in order to facilitate the

Understanding the features of the invention, an illustrative and non-limiting example containing five figures that help to better understand the invention is attached herein.

the A3l..RA. 1shows a scheme of the conventional system. A conventional system of issuing advertising consists of several elements that

They are shown schematically.

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A scene or set (tOO) in which images are captured by one or several channels

(201, 202, 203, 204)

A plurality of images located on the set (100) that include content

advertising of the different images that will be published globally (101, 102, 103).

S

An oentral image resoeption and implementation (300)

Image reception devices such as television, mobile phone and

internet (401, 402, 403, 404) connected to different networks, channels and programs

global television

10

FIGURE 2 shows a scheme of the system with the components and the method of

the invention.

The system of the invention, consists of several elements that I showed V1 of

schematic form:

A esaena or set (100) in which the images are captured by one or several channels

lS

(201,202, 203, 204)

A plurality of images located on the set (100) that include content

Publish the different images that will be published globally (101, 102, 103).

An oentral image resoeption and implementation (300)

Image receiving devices such as television, mobile telephony and

twenty

internet (401, 402, 403, 404) connected to different networks, channels and programs

global television

B system of the invention is characterized in that it introduces a database of

advertising (301) that stores the contents that will be implemented in the panels

advertising replacing those captured in the scene (100) and not wanted

2S

Broadcast globally.

The system of the invention is characterized in that it introduces a production plant: ion

and of emission (302) that emits signals different from those emitted from the oentral (300). This

Production center: ion draws on the database (301) and can replace images

(101, 102, 103) for the images (104, 105, ............, 112, 113), resulting in emissions

30

as recorded in figures 3, 4 and 5 to serve the receiving devices of

images such as television, mobile telephony and internet, to different networks, channels and

TV shows in a non-global way.

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FIGURE 3 shows the images that can be displayed on the corner (100a) in the

that the panels or images (104,111, 112) will be displayed instead of the panels or

images (101, 102, 103) on the image resample devices such as television,

mobile telephony and intemet (401a, 402a, 403a, 404a) display connected to ura network

S

not global type TV, mobile phone or internet.

8 system of the invention manages to send signals with personalized advertising of

local form of global events that only interest local advertising

customized

10

FIGURE 4 is a variant of Figure 3, shows the images that can be

display in the esara (100b) in which the panels or images will be displayed (107, 111, 106)

replacing the panels or images (101, 102, 103) in the receiving devices of

images such as television, mobile phone and internet (401b, 402b, 400b, 404b) of

visualization connected to a non-global network type lV, mobile telephony or internet.

lS

B system of the invention manages to send signals with personalized advertising of

local form of global events that only interest local advertising

customized different from the previous one (100th).

The FIGURE 5 is another variant of figures 3 and 4, shows the images that can be

twenty

display in the esara (100c) in which the panels or images will be displayed (110, 111, 109)

replacing the panels or images (101, 102, 103) in the receiving devices of

images such as television, mobile telephony and intemet (401c, 402c, 4030, 404c) of

display of images connected to a non-global network type lV, mobile phone or

Internet

2S

The system and method of the invention manages to send other signals with advertising

Locally customized global events that are only interested in getting the

Custom local advertising different from the previous scenes (lOO ', 10Ob).

The resulting combinations and scenes can be multiple and will depend on the

30

number of ads visible in each scene, of the different ads that are wanted

Sl.6tituir and the number of networks, channels and television networks for those who want to

Customize advertising

The system of the invention also provides that the same advertising panel can

insert different contents of the same or different advertising products yaseanpara

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be

shown in a television type display device or in a dispa:; itivo

wireless mobile phone type communication

or electronic tablet since the

Screen sizes are different. All these contents are in the database

of publicity (301).

S

We must also highlight the possibility that during the broadcast the same panel will

can show for different advertisers

in the same local network, or with different

images of the same advertiser, changing contents during the course of the

Relay

10

No. sol.icitud F.Effective F.QEPM 04/29/2014 05/05/2014

Claims (7)

1. Programming system for the automatic replacement of selected advertising messages in one or more scenarios, for the issuance of 5 personalized advertising messages on simultaneous or deferred broadcast for television, mobile phone and intemet media on different networks, channels and television programs. The system includes: A scenario (100), 10 An advertisement installed on the stage or space reserved for advertising (101, 102,103), A central reception of images and realization (300), One or several cameras (201, 202, 203, 204) connected to the central (300) , A database with different advertising than the scenario (301), 15 A central production and emission of images or realization (302), characterized in that it detects and eliminates the selected advertising images and replaces them with selected images from the database (301). Output that provides images, (401 a, 402a, 403a, 404a) that are 20 will show in customized scenarios with panels or images (104, 111, 112) on image receiving devices such as television, mobile telephony and internet connected to a non-global N-type network, mobile telephony or internet. The system detects and selects the advertising installed on the stage or 25 space reserved for advertising. 2. System according to claim 1, characterized in that it acts in two or more scenarios (1 OOb), (100c) simultaneously. The system according to claim 1 is characterized in that the image reception and implementation center (300) that selects the images that will be emitted from among all the ones captured by the cameras, sends the signal to two or more production centers and emission (302) which in turn have a database that may be different from that described (301) so that each exchange (302) selects 35 the signals received from the control panel (300) and replace the images (101, 102, No. sol.icitud F.Effective F.QEPM 04/29/2014 05/05/2014 103) by the images stored in the database (301) or in another proprietary database that includes another plurality of previously recorded and stored advertising images intended to replace some or all of those registered by the cameras (201, 202, 203, 204). 4. System according to claim 1 characterized in that the image reception and implementation center (300) selects the images from among all those captured by the cameras, and the image production and transmission center (302) sends signals in substitution of one or several fixed panels between 10 those contained in the database (301) in such a way that the same advertising panel can be replaced by others from the same company with different images. 5. System according to claim 1 characterized in that the central 15 reception of images and realization (300) selects the images that will be emitted from among all those captured by the cameras, and the central of production and emission of images (302) sends signals in substitution of one or several fixed panels and even the advertising located in a place other than a fixed panel such as a mobile element, among those contained in the database (301) in such a way 20 that the same advertising panel can be replaced by others from different companies with different images. 6. System according to claim 1 characterized in that the image reception and implementation center (300) selects the images that will be emitted from among all the ones captured by the cameras, and the image production and emission center (302) sends signals different and changing in substitution of one or several panels among those contained in the database (301) in such a way that the same public panel can be replaced by others from the same company or from different companies with images for different devices: 30 television, mobile phone or intemet since the sizes and formats of the screens are different. 7. System according to claim 1 characterized in that the image reception and realization centers (300, 302) that select the images No. sol.icitud F.Effective F.QEPM 04/29/2014 05/05/2014 which will be emitted from among all the ones captured by the cameras are unified in the same central office and is nourished by the database (301). 8. System according to claim 1 characterized in that the image reception and realization centers (300, 302) that select the images that will be emitted from among all those captured by the cameras and the database (301) are unified in one and only central.