CN107393447A - A kind of platform and the ad system of public transport linkage - Google Patents
A kind of platform and the ad system of public transport linkage Download PDFInfo
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- CN107393447A CN107393447A CN201710479354.2A CN201710479354A CN107393447A CN 107393447 A CN107393447 A CN 107393447A CN 201710479354 A CN201710479354 A CN 201710479354A CN 107393447 A CN107393447 A CN 107393447A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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Abstract
The invention discloses a kind of platform and the ad system of public transport linkage, including：Source advertising device and servo-actuated advertising device.Source advertising device, installed in platform, including the first advertising database, the first advertisement playing module and goal verification module.Servo-actuated advertising device, in public transport, including the second advertising database, the second advertisement playing module, to connection module and advertisement selection module.A kind of platform proposed by the present invention and the ad system of public transport linkage, platform plays advertisement and replayed during by the second advertisement playing module to bus or arrival of subway, avoid passenger when platform watches advertisement to half due to caused advertisement light by bus see it is imperfect, it ensure that spectators watch for the integrality of advertisement, be advantageous to improve advertisement by rate.The present invention is applied to bus and subway, is combined by source advertising device and servo-actuated advertising device, that is, realizes the broadcasting advertisement seized every opportunity, and in turn ensure that the integrality that advertisement plays.
Description
Technical field
The present invention relates to technical field of advertisement, more particularly to a kind of platform and the ad system of public transport linkage.
Background technology
Because bus platform personnel's residence time is short, it is difficult to ensure advertisement broadcast by rate, so, in order to avoid input with
By rate ratio it is big caused by advertising cost it is high, bus platform uses picture advertisement more at present.Picture advertisement is as a kind of static
Presence, pay attention to it is difficult to be attracted to people.So input how is reduced with by rate ratio, video ads are applied into bus station
Platform, which is one, to be needed to solve the problems, such as.
The content of the invention
Based on technical problem existing for background technology, the present invention propose a kind of platform linked with public transport it is wide
Announcement system.
A kind of platform proposed by the present invention and the ad system of public transport linkage, including：Source advertising device and with
Dynamic advertising device；
Source advertising device, installed in platform, including the first advertising database, the first advertisement playing module and goal verification mould
Block；Multiple advertisements are stored with first advertising database, the first advertisement playing module is used for wide in the first advertising database
Announcement plays out；Goal verification module, for obtaining the identification information conduct of the currently playing advertisement of the first advertisement playing module
Identify target；
Servo-actuated advertising device, in public transport, including the second advertising database, the second advertisement play mould
Block, to connection module and advertisement selection module；All be contained in the first advertising database is stored with second advertising database
Advertisement, the second advertisement playing module are used to play out the advertisement in the second advertising database；
To connection module, mark is obtained for being communicated with goal verification module when relative distance is less than default distance threshold
Target；Advertisement selection module connects to the second advertisement playing module in connection module, the second advertising database respectively；Advertisement selection mould
Block is used for the advertisement according to corresponding to mark target is transferred from the second advertising database and is used as next of the second advertisement playing module
Play advertisement.
Preferably, the second advertisement playing module plays out for randomly selecting advertisement from the second advertising database, and
The advertisement recalled for preferentially playing advertisement selection module from the second advertising database.
Preferably, advertisement selection module, is internally provided with circular list, and circular list is used to register advertisement to be played
Identification information；Advertisement selection module passes through for transferring advertisement from the second advertising database according to the identification information in circular list
Second advertisement playing module plays out.
Preferably, advertisement selection module is used to mark target being inserted into the address of circular list first place.
Preferably, the first advertising database neutralizes each identical advertisement stored in the second advertising database and had
It is identically numbered as identification information.
A kind of platform proposed by the present invention and the ad system of public transport linkage, pass through the second advertisement playing module
During to bus or arrival of subway platform play advertisement replay, avoid passenger platform watch advertisement to half when by
In by bus caused by advertisement light see it is imperfect, ensure that spectators for advertisement integrality watch, be advantageous to improve advertisement by rate.
In the present invention, the first advertisement playing module plays advertisement for car personnel such as platforms, by the form of video, with sound
Sound and animation attract personnel to pay attention to.Based on the complexity and uncertainty of the car personnel such as platform, the setting of source advertising device, favorably
In expanding audient's scope, moreover, based on the time for waiting car, advertisement is played in a manner of seizing every opportunity, relative in TV, variety
The conflict psychology of people can be reduced by being broken for commercialsy in program, so as to improve advertisement by rate.
The present invention is applied to bus and subway, is combined by source advertising device and servo-actuated advertising device, that is, realizes and see
The broadcasting advertisement of contact pin is stitched, in turn ensure that the integrality that advertisement plays.
Brief description of the drawings
Fig. 1 is a kind of platform proposed by the present invention and the ad system structure chart of public transport linkage.
Embodiment
Reference picture 1, a kind of platform proposed by the present invention and the ad system of public transport linkage, including：Source advertisement
Device and servo-actuated advertising device.
Source advertising device, installed in platform, including the first advertising database, the first advertisement playing module and goal verification mould
Block.Multiple advertisements are stored with first advertising database, the first advertisement playing module is used for wide in the first advertising database
Announcement plays out.Specifically, the first advertisement playing module is selected advertisement and played out at random from the first advertising database.First
Advertisement playing module plays advertisement for car personnel such as platforms, by the form of video, attracts personnel to pay attention to sound and animation.
Based on the complexity and uncertainty of the car personnel such as platform, the setting of source advertising device, be advantageous to expand audient's scope, moreover,
Based on the time for waiting car, advertisement is played in a manner of seizing every opportunity, can be dropped relative to being broken for commercialsy in TV, variety show
The conflict psychology of low people, so as to improve advertisement by rate.Goal verification module, it is current for obtaining the first advertisement playing module
The identification information of the advertisement of broadcasting is as mark target.
Servo-actuated advertising device, in public transport, including the second advertising database, the second advertisement play mould
Block, to connection module and advertisement selection module.All be contained in the first advertising database is stored with second advertising database
Advertisement.In present embodiment, it is equal that the first advertising database neutralizes each identical advertisement stored in the second advertising database
With being identically numbered as identification information.
Second advertisement playing module is used to play out the advertisement in the second advertising database.
To connection module, mark is obtained for being communicated with goal verification module when relative distance is less than default distance threshold
Target.Advertisement selection module connects to the second advertisement playing module in connection module, the second advertising database respectively.Advertisement selection mould
Block is used for the advertisement according to corresponding to mark target is transferred from the second advertising database and is used as next of the second advertisement playing module
Play advertisement.
In present embodiment, platform plays the weight of advertisement during by the second advertisement playing module to bus or arrival of subway
It is new to play, passenger is avoided when platform watches advertisement to half because caused advertisement light by bus is seen imperfect, ensure that sight
Many integralities for advertisement are watched, and are advantageous to improve advertisement by rate.
Embodiment 1
In the present embodiment, the second advertisement playing module is broadcast for randomly selecting advertisement from the second advertising database
Put, and the advertisement recalled for preferentially playing advertisement selection module from the second advertising database.Specifically, the second advertisement plays
Module finishes playing whenever Current ad, then advertisement selection module is retrieved, if be stored with advertisement selection module wide
Accuse, then the second advertisement playing module plays out to the advertisement stored in advertisement selection module；If do not have in advertisement selection module
There is storage advertisement, then the second advertisement playing module randomly chooses an advertisement directly from the second advertising database and played out.
Embodiment 2
In present embodiment, advertisement selection module is internally provided with circular list, and circular list is to be played for registering
The identification information of advertisement.Advertisement selection module is used to be transferred extensively from the second advertising database according to the identification information in circular list
Announcement is played out by the second advertisement playing module.Advertisement selection module is additionally operable to mark target being inserted into circular list first place
In address.So, it is ensured that the second advertisement playing module Current ad finishes playing, and platform plays when being arrived to vehicle
Advertisement i.e. identify target corresponding to advertisement replayed.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, technique according to the invention scheme and its
Inventive concept is subject to equivalent substitution or change, should all be included within the scope of the present invention.
Claims (5)
1. a kind of platform and the ad system of public transport linkage, it is characterised in that including：Source advertising device and servo-actuated wide
Accuse device；
Source advertising device, installed in platform, including the first advertising database, the first advertisement playing module and goal verification module；
Multiple advertisements are stored with first advertising database, the first advertisement playing module is used to enter the advertisement in the first advertising database
Row plays；Goal verification module, for obtaining the identification information of the currently playing advertisement of the first advertisement playing module as mark
Target；
Servo-actuated advertising device, in public transport, including it is the second advertising database, the second advertisement playing module, right
Connection module and advertisement selection module；All advertisements being contained in the first advertising database are stored with second advertising database,
Second advertisement playing module is used to play out the advertisement in the second advertising database；
To connection module, mark mesh is obtained for being communicated with goal verification module when relative distance is less than default distance threshold
Mark；Advertisement selection module connects to the second advertisement playing module in connection module, the second advertising database respectively；Advertisement selection module
For according to mark target transferred from the second advertising database corresponding to advertisement as the second next drilling of advertisement playing module
Put advertisement.
2. platform as claimed in claim 1 and the ad system of public transport linkage, it is characterised in that the second advertisement is broadcast
Amplification module is used to randomly select advertisement from the second advertising database and play out, and for preferentially play advertisement selection module from
The advertisement recalled in second advertising database.
3. platform as claimed in claim 1 and the ad system of public transport linkage, it is characterised in that advertisement selection mould
Block, is internally provided with circular list, and circular list is used for the identification information for registering advertisement to be played；Advertisement selection module is used for
Advertisement is transferred according to the identification information in circular list from the second advertising database to play out by the second advertisement playing module.
4. platform as claimed in claim 1 and the ad system of public transport linkage, it is characterised in that advertisement selection mould
Block is used to mark target being inserted into the address of circular list first place.
5. platform as claimed in claim 1 and the ad system of public transport linkage, it is characterised in that the first advertisement number
Have according to each identical advertisement stored in the second advertising database of storehouse neutralization and be identically numbered as identification information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710479354.2A CN107393447B (en) | 2017-06-22 | 2017-06-22 | A kind of ad system of platform and public transport linkage |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710479354.2A CN107393447B (en) | 2017-06-22 | 2017-06-22 | A kind of ad system of platform and public transport linkage |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107393447A true CN107393447A (en) | 2017-11-24 |
| CN107393447B CN107393447B (en) | 2019-10-25 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710479354.2A Active CN107393447B (en) | 2017-06-22 | 2017-06-22 | A kind of ad system of platform and public transport linkage |
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| Country | Link |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108922412A (en) * | 2018-06-27 | 2018-11-30 | 芜湖盘云石磨新能源科技有限公司 | A kind of new energy highway billboard |
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| CN102483831A (en) * | 2009-09-18 | 2012-05-30 | 三菱电机株式会社 | Intra-train information distribution-display system and intra-train information distribution-display method |
| CN203838884U (en) * | 2013-11-28 | 2014-09-17 | 姜太平 | Short-distance information interaction and release system for bus stop |
| CN105577833A (en) * | 2016-02-14 | 2016-05-11 | 华北理工大学 | Bus arrival prompt and advertising push system based on iBeacon |
| CN105894331A (en) * | 2016-04-18 | 2016-08-24 | 上海自仪泰雷兹交通自动化系统有限公司 | Intelligent dynamic advertising system used for rail transit |
| CN205621068U (en) * | 2016-05-09 | 2016-10-05 | 昆山通博电梯有限公司 | Advertising system is implanted to passive form |
| CN106203822A (en) * | 2016-07-07 | 2016-12-07 | 青岛理工大学 | A kind of intelligent public transportation system |
| CN206023839U (en) * | 2016-08-28 | 2017-03-15 | 沈海峰 | Advertising media's release platform |
-
2017
- 2017-06-22 CN CN201710479354.2A patent/CN107393447B/en active Active
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102483831A (en) * | 2009-09-18 | 2012-05-30 | 三菱电机株式会社 | Intra-train information distribution-display system and intra-train information distribution-display method |
| CN203838884U (en) * | 2013-11-28 | 2014-09-17 | 姜太平 | Short-distance information interaction and release system for bus stop |
| CN105577833A (en) * | 2016-02-14 | 2016-05-11 | 华北理工大学 | Bus arrival prompt and advertising push system based on iBeacon |
| CN105894331A (en) * | 2016-04-18 | 2016-08-24 | 上海自仪泰雷兹交通自动化系统有限公司 | Intelligent dynamic advertising system used for rail transit |
| CN205621068U (en) * | 2016-05-09 | 2016-10-05 | 昆山通博电梯有限公司 | Advertising system is implanted to passive form |
| CN106203822A (en) * | 2016-07-07 | 2016-12-07 | 青岛理工大学 | A kind of intelligent public transportation system |
| CN206023839U (en) * | 2016-08-28 | 2017-03-15 | 沈海峰 | Advertising media's release platform |
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| CN108922412A (en) * | 2018-06-27 | 2018-11-30 | 芜湖盘云石磨新能源科技有限公司 | A kind of new energy highway billboard |
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| Publication number | Publication date |
|---|---|
| CN107393447B (en) | 2019-10-25 |
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