ES2453201R1 - Advertising programming system for the simultaneous issuance of different and personalized advertising messages for different networks, channels and television programs - Google Patents

Abstract

Programming system for selection and control of advertising located in one or several scenarios and simultaneous or deferred issuance of personalized advertising messages and different from those located in the original scenario, to broadcast them to television, mobile telephony and internet media in different in networks, channels and television program. # The present invention is characterized in that it provides personalized advertising, establishing a direct relationship between the content of the advertisement and a group of selected recipients to whom the advertising is directed. # The system detects advertising spaces by means of coded sensors that delimit their perimeter from the rest of the images not relevant for advertising sports broadcasts, shows or any other type located in a main location, as a background, or both, that are captured in a scenario, it is therefore a non-global advertising.

Claims (2)

SPANISH OFFICE OF THE PATENTS AND BRAND Application no .: 201200122 SPAIN Date of submission of the application: 07.02.2012 Priority Date: REPORT ON THE STATE OF THE TECHNIQUE 51 Int. Cl.: H04N5 / 272 (2006.01) G06Q30 / 02 (2012.01)  RELEVANT DOCUMENTS

Category

56 Documents cited Claims Affected

X

EN 2264414 T3 (LEO VISION) 01.01.2007, page 2, line 1 - page 7, line 12; Figure 1. 1-8

X

FR 2730837 A1 (SCIAMMA DOMINIQUE) 23.08.1996, summary; Figure 1; pages 1-3. 1-8

X

WO 2007054659 A2 (BARTON-GRIMLEY CLIVE) 18.05.2007, the whole document. 1-8

Category of the documents cited X: of particular relevance Y: of particular relevance combined with other / s of the same category A: reflects the state of the art O: refers to unwritten disclosure P: published between the priority date and the date of priority submission of the application E: previous document, but published after the date of submission of the application

This report has been prepared • for all claims • for claims no:

Date of realization of the report 04/28/2014

Examiner M. Rivas Sáiz Page 1/4

REPORT OF THE STATE OF THE TECHNIQUE Application number: 201200122 Minimum documentation searched (classification system followed by classification symbols) H04N, G06Q Electronic databases consulted during the search (name of the database and, if possible, terms of search used) INVENES, EPODOC State of the Art Report Page 2/4 WRITTEN OPINION Application number: 201200122 Date of Completion of Written Opinion: 04/28/2014 Statement

Novelty (Art. 6.1 LP 11/1986)

Claims Claims 2, 7 and 8 1, 3-6 IF NOT

Inventive activity (Art. 8.1 LP11 / 1986)

Claims Claims 2, 7 and 8 IF NOT

The application is considered to comply with the industrial application requirement. This requirement was evaluated during the formal and technical examination phase of the application (Article 31.2 Law 11/1986).  Opinion Base.- This opinion has been made on the basis of the patent application as published. State of the Art Report Page 3/4 WRITTEN OPINION Application number: 201200122  1. Documents considered.- The documents belonging to the state of the art taken into consideration for the realization of this opinion are listed below.

Document

Publication or Identification Number publication date

D01

EN 2264414 T3 (LEO VISION) 01.01.2007

 2. Statement motivated according to articles 29.6 and 29.7 of the Regulations for the execution of Law 11/1986, of March 20, on Patents on novelty and inventive activity; quotes and explanations in support of this statement Document D01 is considered the closest in the state of the art to the requested invention. In relation to claim 1, D01 describes in Figure 1 a programming system for the automatic replacement of selected advertising messages in a scenario, for the issuance of personalized advertising messages (page 2 line 10 to 15) in simultaneous or deferred broadcast (page 6 lines 1 to 9) for television, mobile telephony and internet media in different networks, channels and television programs (page 3 lines 15 to 17). The system includes: -a stage and an advertising installed on the stage or space reserved for advertising (page 2 lines 10 to 15) -a central of reception of images and realization (figure 1 references 30, called address vehicle, page 4 lines 1 to 10), -one or several cameras (figure 1 references 10C, 10b, 10c) connected to the central -a database with advertising different from that of the scenario (figure 1 references 58). In D01 this module corresponds to the scenario server, page 6 lines 1 to 9 -a central of production and emission of images or realization (figure 1 reference 561, 562 and 563, called graphical emission modules). The central of production and emission of images or realization of D01 is characterized in that it detects the selected advertising images and replaces them with selected images from the database. As indicated in Figure 1, the output provides images that will be displayed in custom scenarios with panels or images on the image receiving devices such as television, mobile telephony and internet connected to a non-global network such as TV, mobile telephony or Internet (page 3 lines 15 to 24) Therefore, in view of the foregoing, it is concluded that claim 1 is not new (Article 6 LP.). With respect to claim 2, D01 only contemplates the application to a scenario. Therefore the difference is the application to two or more scenarios simultaneously. The technical effect is the application to two scenarios simultaneously. The technical problem is how to apply it to two scenarios simultaneously. However, this problem is widely known and solved in television systems in which the central image reception often works with different scenarios. Accordingly, claim 2 does not imply inventive activity (Article 8 LP.). Claim 3 is described in D01 (figure 1), where the reception central sends the signal to several production and transmission centers (figure 1 reference 561, 562 and 563, called graphical emission modules) and replaces in the images. Therefore, claim 3 is not new (Art. 6 LP.). Claims 4 to 6 also do not meet the requirement of novelty (Art. 6 LP.) As described in D01 (Figure 1, page 3 lines 7 to 14, page 3 lines 15 to 18). Claims 7 and 8 define different alternatives of unified or distributed architectures for the different elements of the system. These architectures are commonly known and used in the state of the art and their application to the invention is obvious to the person skilled in the art. Consequently, claims 7 and 8 do not imply inventive activity (Art. 8 LP.) State of the Art Report Page 4/4