ES2453201B1 - Advertising programming system for the simultaneous issuance of different and personalized advertising messages for different networks, channels and television programs - Google Patents

Advertising programming system for the simultaneous issuance of different and personalized advertising messages for different networks, channels and television programs Download PDF

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Publication number
ES2453201B1
ES2453201B1 ES201200122A ES201200122A ES2453201B1 ES 2453201 B1 ES2453201 B1 ES 2453201B1 ES 201200122 A ES201200122 A ES 201200122A ES 201200122 A ES201200122 A ES 201200122A ES 2453201 B1 ES2453201 B1 ES 2453201B1
Authority
ES
Spain
Prior art keywords
advertising
different
channels
personalized
programming system
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
ES201200122A
Other languages
Spanish (es)
Other versions
ES2453201A9 (en
ES2453201R1 (en
ES2453201A2 (en
Inventor
Jose María VULART RIERA
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to ES201200122A priority Critical patent/ES2453201B1/en
Publication of ES2453201A2 publication Critical patent/ES2453201A2/en
Publication of ES2453201A9 publication Critical patent/ES2453201A9/en
Publication of ES2453201R1 publication Critical patent/ES2453201R1/en
Application granted granted Critical
Publication of ES2453201B1 publication Critical patent/ES2453201B1/en
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/222—Studio circuitry; Studio devices; Studio equipment
    • H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
    • H04N5/272—Means for inserting a foreground image in a background image, i.e. inlay, outlay
    • H04N5/2723—Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Sistema de programación para selección y control de la publicidad situada en uno o varios escenarios y emisión simultánea o en diferido de mensajes publicitarios personalizados y diferentes a los situados en el escenario original, para emitirlos a los medios de televisión, telefonía móvil e internet en diferente en redes, canales y programa de televisión.#La presente invención se caracteriza porque proporciona publicidad personalizada, estableciendo una relación directa entre el contenido del anuncio y un grupo de destinatarios seleccionados a los que va dirigida la publicidad.#El sistema detecta los espacios publicitarios por medio de sensores codificados que delimitan su perímetro de entre el resto de las imágenes no relevantes para la publicidad de las emisiones deportivas, de espectáculos o de cualquier otra índole situada en un emplazamiento principal, como fondo, o ambos, que se captan en un escenario, se trata pues de una publicidad no global.Programming system for selection and control of advertising located in one or several scenarios and simultaneous or deferred issuance of personalized advertising messages and different from those located in the original scenario, to broadcast them to television, mobile telephony and internet media in different in networks, channels and television program. # The present invention is characterized in that it provides personalized advertising, establishing a direct relationship between the content of the advertisement and a group of selected recipients to whom the advertising is directed. # The system detects advertising spaces by means of coded sensors that delimit their perimeter from the rest of the images not relevant for advertising sports broadcasts, shows or any other type located in a main location, as a background, or both, that are captured in a scenario, it is therefore a non-global advertising.

Description

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Claims (1)

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ES201200122A 2012-02-07 2012-02-07 Advertising programming system for the simultaneous issuance of different and personalized advertising messages for different networks, channels and television programs Expired - Fee Related ES2453201B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
ES201200122A ES2453201B1 (en) 2012-02-07 2012-02-07 Advertising programming system for the simultaneous issuance of different and personalized advertising messages for different networks, channels and television programs

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
ES201200122A ES2453201B1 (en) 2012-02-07 2012-02-07 Advertising programming system for the simultaneous issuance of different and personalized advertising messages for different networks, channels and television programs

Publications (4)

Publication Number Publication Date
ES2453201A2 ES2453201A2 (en) 2014-04-04
ES2453201A9 ES2453201A9 (en) 2014-05-16
ES2453201R1 ES2453201R1 (en) 2014-05-19
ES2453201B1 true ES2453201B1 (en) 2015-02-27

Family

ID=50390913

Family Applications (1)

Application Number Title Priority Date Filing Date
ES201200122A Expired - Fee Related ES2453201B1 (en) 2012-02-07 2012-02-07 Advertising programming system for the simultaneous issuance of different and personalized advertising messages for different networks, channels and television programs

Country Status (1)

Country Link
ES (1) ES2453201B1 (en)

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2730837B1 (en) * 1995-02-22 1997-05-30 Sciamma Dominique REAL OR DELAYED INSERTION SYSTEM FOR VIRTUAL ADVERTISING OR INFORMATION PANELS IN TELEVISION PROGRAMS
EP1071278B1 (en) * 1999-07-19 2006-05-17 Leo Vision Multi-camera, multi-feed and interactive virtual insertion systems and methods
GB0523122D0 (en) * 2005-11-14 2005-12-21 Barton Grimley Clive Layered information technology

Also Published As

Publication number Publication date
ES2453201A9 (en) 2014-05-16
ES2453201R1 (en) 2014-05-19
ES2453201A2 (en) 2014-04-04

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