KR20140122406A - System for broadcasting advertisement of conventional market and operation method thereof - Google Patents

Abstract

A traditional market advertisement broadcasting system according to the present invention includes: a first smart terminal which receives single-line information related to goods stocked from a shopping center and the image of stocked goods and accesses an advertisement application server; the advertisement application server which publishes the inputted single-line information and the image on a bulletin board of the corresponding shopping center and transmits the single-line information to a market central operation center; the central operation center which generates broadcast content which is added to a market promotion image and transmits the broadcast content to a neighboring apartment; a reception system which receives the broadcast content from the central operation center and displays the broadcast content on the TV screen of each subscriber family; and a second smart terminal which accesses the advertisement application server according to the operation of a subscriber who watches the broadcast content and generates a comment about the single-line information. The advertisement application server publishes the generated comment on the bulletin board of the corresponding shopping center and notifies the number of the published comments to the central operation center. The central operation center generates single-line information broadcast content to which the number of the comments is added and transmits the single-line information broadcast content to the reception system. The present invention is able to increase a sales increase effect by the maximization of a traditional market promotion effect and form an effective marketing means through a TV medium at low costs. The present invention is able to induce the management modernization of a traditional market and helps vitalize local economy near the traditional market by promoting and advertising the traditional market and the stores of the traditional market through an IP-based broadcast transmission system.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a commercial broadcasting system,

The present invention relates to a commercial broadcasting system, and more particularly, to a conventional commercial broadcasting system for promoting and advertising conventional market and market stores through an IP-based broadcasting transmission system and a method for operating the same.

2. Description of the Related Art In recent years, standardization and commercialization of digital television broadcasting have been rapidly progressing in accordance with the development of digital technologies such as digital image compression and digital modulation / demodulation. In addition, conventional terrestrial, satellite, And is being digitized.

In digital broadcasting, a plurality of broadcast programs encoded based on MPEG are multiplexed and transmitted in the form of a transport stream (TS), and the TS is a set- top box (hereafter referred to as STB)), and a plurality of broadcast programs included in the TS are demultiplexed.

Digital broadcasting technology and equipment, unlike expensive analog broadcasting technology and equipment, can be purchased at a low cost and can provide a medium-sized broadcasting system at a low cost. Especially, in case of not demanding a high level broadcasting equipment and image as in the field of commercial broadcasting, a system for commercial broadcasting can be provided through digital broadcasting equipment with a small cost. The advent of digital broadcasting technology and the emergence of broadband high - speed communication infrastructure have created an environment in which advertisements and publicity videos can be produced and broadcasted with only a small amount of digital broadcasting equipment.

In addition, the development of mobile communication technology and the appearance of smartphone enabled viewers to participate more actively in broadcasting, and provided an environment in which various broadcasting cultures and contents can be mass-produced from a huge broadcast media to a one-person media.

An object of the present invention is to provide a conventional market advertisement broadcasting system for delivering commercial broadcasting to viewers through an IP-based broadcasting transmission system and a TV medium, and a method for operating the same.

It is another object of the present invention to provide a conventional market advertisement broadcasting system and a method of operating the conventional market advertisement broadcasting system in which advertisement information is generated through a smart communication device and detailed information of an advertisement being broadcasted can be browsed.

Additional features and advantages of the invention will be set forth in the description which follows, and in part will be apparent from the description, or may be learned by practice of the invention. The objectives and other advantages of the present invention will be realized and attained by the structure particularly pointed out in the claims, as well as the following description and the annexed drawings.

The present invention can expect the sales increase effect by maximizing the effect of promoting the conventional market, and realizes effective marketing means through the TV medium at a low cost. In addition, by promoting and advertising traditional markets and markets through the IP-based broadcasting system, it is possible to induce management modernization of traditional markets and promote local economies near traditional markets.

The advertisement system according to the present invention is expected to contribute to the activation of the local populace economy when introducing the advertisement system into a traditional market scattered in the local area and to provide an effective means of communicating local information through a broadcasting medium.

BRIEF DESCRIPTION OF THE DRAWINGS FIG.
2 is a block diagram showing a conventional market commercial broadcasting system according to the present invention.
3 is a flowchart illustrating a method of operating a conventional market advertisement broadcasting system according to the present invention.
FIG. 4 is a view showing an advertisement screen of a conventional market according to the present invention. FIG.
FIG. 5A is a screen showing a conventional market in the Seoul area of the advertisement app service according to the present invention.
FIG. 5B is a screen showing the conventional marketplace information of the advertisement app service according to the present invention.
FIG. 5C is a screen showing a shopping arcade board of an advertisement app service according to the present invention; FIG.

According to another aspect of the present invention, there is provided a conventional market advertisement system,

A first smart terminal for inputting one-line information on an article received from a shopping mall and an image of an article to be received and accessing an advertisement app server, and a second smart terminal for displaying the one- An advertisement app server for transmitting the broadcast contents to the central operation center, a central operation center for generating the broadcast contents on the market promotional video and transmitting the broadcast contents to the nearby apartments, And a second smart terminal for accessing the advertisement app server according to an operation of a subscriber who viewed the broadcast contents and generating a comment on the one-line information, The advertisement app server posts the generated comment to the bulletin board of the shopping mall, Inform the teocheuk, the central management center is delivered to the receiving system to generate one line information of the broadcasting contents and hence additional comments.

Preferably, the central operation center comprises: a camera system for capturing an advertisement image of a market or a shop and generating an image according to the advertisement; a display device for receiving caption data from a system manager, An encoding system for encoding the video image and the audio signal of the generated camera system and the data information of the data input unit, and an integration unit for multiplexing the encoded broadcast signals and IP packetizing the encoded broadcast signals, And a delivery system.

Preferably, the receiving system extracts a broadcast A / V data signal from a packet of a broadcast signal received through a communication network, converts the broadcast A / V data signal into an MPEG-capable signal, demultiplexes the MPEG- V broadcast signal of each of the separated channels into a broadcast signal for each channel, and a broadcast distributor for separating the A / V broadcast data signals of the separated channels into a plurality of broadcast signals, And a signal modulator for modulating the A / V signal into a viewable A / V signal and outputting the modulated signal to each subscriber's house.

In order to achieve the above object, the conventional market advertisement system according to the present invention includes: a step of inputting one-line information on an article received from a shopping mall; Transmitting broadcast contents to the reception system 500 of the neighboring apartment; transmitting the broadcast contents to the reception system 500 of the neighboring apartment; Displaying a message on a bulletin board of a shopping mall when a subscriber who viewed broadcast contents accesses the advertisement app server and leaves a comment on the one-line information; Transmitting the number of comments to the central management center; and transmitting the number of comments to the central management center, Generating a broadcast content to be configured to include a step for sending to the receiving system.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

In the drawings, the same reference numerals are used to designate the same or similar components throughout the drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

An aspect of the present invention is to implement a conventional market advertisement broadcasting system and a method of operating the same, in which broadcasting contents are generated using an IP-based broadcasting transmission system and are provided to viewers through a TV medium.

2 is a block diagram illustrating a conventional market advertisement broadcasting system according to the present invention.

2, the conventional market advertisement system 100 according to the present invention includes a first smart terminal 200, an advertisement app server 300, a central operation center 400, a receiving system 500, 2 smart terminal 600 as shown in FIG. Here, the meaning of "includes " is not to be construed as excluding other elements unless specifically stated to the contrary. This applies equally throughout the specification, even when it is referred to as "including " any element.

The first smart terminal 200 receives one line of information about the received goods and an image (e.g., a photograph, a moving image, etc.) of the goods receipt from the shopping center (merchant), accesses the advertisement app server 300, (One line information and an image of the goods receipt item) to the advertisement app server 300. [ This set of actions is performed through the Ad Serving app. The one-line information is a phrase for entering a one-line advertisement at the bottom of the contents of a publicity broadcast provided to a viewer, and includes shopping information and contents about a newly received commodity.

The user of the first smart terminal 200 downloads an advertisement service application (hereinafter, referred to as an 'app') through an application purchase destination such as the Android market or an application store, Install. The user can access the advertisement app server 300 by executing the advertisement app.

When the user executes the advertisement app and inputs one-line information about the received goods and an image (e.g., photograph, video, etc.) of the goods receipt item through the advertisement app, the inputted information (one line information and image of the goods receipt item) Is posted to the advertisement app server 300. [

The advertisement app server 300 posts the inputted one-line information and image on the bulletin board of the corresponding shopping mall, and transmits the one-line information to the central operation center of the market.

When the user launches the advertisement application of the first smart terminal 200, the connection request is received from the first smart terminal 200 by the advertisement app server 300. When the advertisement application server 300 accepts the connection request, A communication path is established between the smart terminal 200 and the advertisement app server 300 to make a connection.

When the one-line information and the image inputted by the user of the terminal 200 are received from the first smart terminal 200, the advertisement app server 300 posts the received information to the bulletin board of the corresponding shopping center, To the operation center (400).

When the comment (e.g., question, review, etc.) inputted by the viewer (potential consumer) is received from the second smart terminal 600, the advertisement app server 300 publishes the received comment on the bulletin board of the shopping street And informs the central management center 400 of the number of posted comments to be reflected in the broadcasted content (one-line information). The number of comments indicates the degree of reception of the viewers. Through the number of comments displayed on the broadcast contents (one-line information), viewers can grasp the interest degree of other viewers about the goods to be received at the current shopping mall.

In the case of a viewer having the advertisement app installed in his / her terminal (e.g., the second smart terminal 600), the user accesses the advertisement app server 300 as shown in FIG. 5, You can get detailed information about the freshness, size, and origin of the goods to be received through the image of the article (eg photos and videos) of the goods in stock, and can refer to comments (eg questions, reviews) You can resolve the questions and decide whether to purchase.

The central operation center 400 includes a camera system 410, a data input unit 420, an encoding system 430 and an integrated transmission system 440. The central operation center 400 includes a main management center It is preferable that the apparatus is operated by an organization that becomes

The central operation center 400 generates the broadcast content on the market promotional video and transmits the broadcast content to the nearby apartment. When the information on the current number of comments is received from the advertisement app server 300, the central operation center 400 generates broadcast contents that are added (updated) to the comment information on the line information of the shopping street, and transmits the broadcast contents to the receiving system 500 ).

The camera system 410 captures a market promotional image or an advertisement image of each store and generates an image (e.g., still image, moving image, etc.) corresponding thereto.

The data input unit 420 receives the caption information (e.g., one-line information, event information, announcements, etc.) from the system administrator or receives one-line information on the received goods from the first smart terminal 200. The data input unit 420 may be configured by a device such as a PC (Personal Computer). Of course, at this time, the PC having the above-mentioned configuration must have a program for creating character or closed caption broadcasting data. Such programs may include the ability to impart special effects to character or subtitle data.

The encoding system 430 encodes the video image and voice signal of the camera system 410 and the data information of the data input unit 420.

The encoding system 430 compresses the video signal into H.264 for each broadcast channel (for example, 100 channels) and compresses the audio signal to MPEG-2 AAC (or HD WMV, MP4, MPEG2, AVI, etc.) (MPEG2) TS (Transport Stream), and outputs a broadcast content generated by a data encoder and a PSI / SI generator (PSI / SI Generator) together with a compressed broadcast image and an MPEG-2 TS signal And delivers it to the integrated transmission system 440.

The integrated transmission system 440 outputs the encoded broadcast signal and information (e.g., audio and video signals) to the outside through a communication network. The integrated transmission system 440 multiplexes the broadcast contents of the encoding system 430, IP packetizes the broadcast contents, and transmits a TS (Transport Stream) broadcast signal. The broadcast signal thus transmitted supports a multicast routing protocol To the IP set-top box of each subscriber (viewer) household through the receiving system 500 via a router that is connected to the Internet.

The communication network receives the broadcast content from the central operation center 400 and delivers the broadcast content to the receiving system 500. The access network includes a backbone network and an access network. The access network includes Ethernet, xDSL (ADSL, VDSL), Hybrid Fiber Coaxial Ca (HFC), Fiber To The Curb (FTTC) (Fiber To The Home) structure.

The receiving system 500 includes a broadcast receiving terminal 510, an image distributor 520 and a signal modulator 530. The receiving system 500 receives broadcasting contents from the central operation center 400, To each subscriber (viewer) household.

The receiving system 500 receives and manages broadcast content from the central operation center 400 and distributes the broadcast content to each subscriber's household to provide a broadcast / recording / playback service. The received broadcast content may include related additional information and an EPG for such additional information.

The broadcast receiving unit 510 receives broadcast signals such as DVB-S and DVB-S2, and one or more signals of terrestrial and cable broadcast signals through an antenna for receiving a radio broadcast signal or a connection unit for receiving a cable broadcast signal. .

When a wired / wireless broadcast signal is received through the communication network, the broadcast receiving terminal 510 extracts broadcast information from a packet of the received broadcast signal.

The broadcast receiving terminal 510 extracts the broadcast A / V data signal from the packet of the broadcast signal and converts the extracted broadcast A / V data signal into an MPEG processable signal. That is, since the packet signal received through the communication network is divided into packets and mixed with various signals, the signal is MPEG-decoded to recover a signal before being packetized (for example, MPEG2-TS format) so as to view the broadcast.

And demultiplexes the recovered signal. The broadcast receiving terminal 510 also MPEG-decodes the demultiplexed broadcast signal to obtain an original A / V broadcast signal.

The video distributor 520 receives a broadcast signal from the broadcast receiving terminal 510 and separates a multi-channel signal received in the broadcast signal into broadcast signals for each channel. Also, it is possible to collect all the broadcast information for all the channels of the broadcast signal, for example, 100 to 200 channels, to integrate them into a single broadcast information, or to group them into several groups and integrate them.

The signal modulator 530 modulates the A / V broadcasting data signal of each channel output from the video distributor 520 into an A / V signal viewable by viewers and outputs the modulated broadcasting signal to each subscriber household.

The second smart terminal 600 accesses the advertisement app server according to an operation of a subscriber (e.g., a viewer) who viewed the broadcast content and generates a comment on the one-line information.

The second smart terminal 600 accesses the advertisement app server 300 when a user inputs a comment (e.g., a question, a review, etc.) and transmits the input information (e.g., questions, And posts it to the server 300. Such a series of operations are performed through the advertisement app.

A user of the second smart terminal 600 (e.g., a viewer, a consumer, etc.) downloads the advertisement app through an application purchasing destination such as an Android market or an app store, and installs the advertisement app on the terminal 600. A user of the terminal 600 can access the advertisement app server 300 by executing an advertisement app as in the first smart terminal 200. [ When the user executes the advertisement application and inputs a comment (e.g., a question, a review, etc.) through the advertisement application, the inputted information (e.g., question, review, etc.) is posted to the advertisement app server 300.

3 is a flowchart illustrating a method of operating a conventional market advertisement broadcasting system according to the present invention.

First, in order to utilize the conventional market advertisement system according to the present invention, the traditional market traders download the advertisement app (app) through the application purchase place such as the Android market or the App store, install. Merchants may access the advertising app server 300 by running the advertising app.

As shown in FIG. 3, the conventional market merchants execute an advertisement app when a new article is received, and send a one-line information related to the received article and an image (e.g., a photograph, a moving image, etc.) (200).

Then, the first smart terminal 200 wirelessly transmits the input information (one line information and the image of the goods receipt item) to the advertisement app server 300. [ (S10)

When the one-line information and the image are received from the first smart terminal 200, the advertisement app server 300 posts the received information on the bulletin board of the shopping mall. Then, the line information is transmitted to the central operation center 400 so as to be broadcasted (S20 to S30)

The central operation center 400 is operated by an organization that is the subject of market management such as a prosperous society or a management office in a traditional market. When one line of information is received from the advertisement app server 300, Encodes the encoded broadcast signals, multiplexes them into IP packets, and transmits them to the outside. (S50)

The receiving system 500 receives the broadcast content from the central operation center 400 and performs image distribution and signal modulation processing on the broadcast content so that subscribers can view the broadcast content and provides it to each subscriber (viewer) household. (S60 to S70)

As shown in FIG. 4, the broadcasting contents generated by the central operation center 400 include one-line advertisement (for example, ours) Line information). The present invention exposes the publicity images of the traditional market and each store to the viewers, thereby generating revenue by promoting the traditional market and producing publicity images. 4 is a view illustrating an advertisement screen of a conventional market according to the present invention.

Viewers of each household can check the details of new goods by store through broadcasting contents of traditional market and each store (for example, promotional image and single line information of each store). A viewer who has a question or a question can access the advertisement app service (advertisement app server 300) through the second smart terminal 600 and leave a question or comment on the bulletin board of the shop. (S80 to S90)

Once the viewer accesses the advertisement app service (advertisement app server 300) via his / her terminal 600 and writes a message on the bulletin board of the shopping street, the advertisement app server 300 posts And informs the central management center 400 of the number of comments that have been made and reflects the number of comments on the broadcasted content (single-line information). (S110). On the other hand, the manager (merchant) terminal 200 of the shopping arcade bulletin board informs that a new comment has been uploaded so that the manager (merchant) can read or reply to the new comment. (S120 to S130)

When the information on the current number of comments is received from the advertisement app server 300, the central operation center 400 generates broadcast contents which are added (updated) to the single line information of the shopping street, and transmits the broadcast contents to the reception system 500 . (S140 to S150)

Then, the receiving system 500 performs image distribution and signal modulation on the received broadcast signals and provides them to each subscriber (viewer) household. (S170)

Viewers of each household can view the broadcast while viewing the information on the bottom line of the screen and the number of comments of one line information so that the viewers can know which goods are newly loaded at a certain shopping mall and the other viewers Interest can be grasped.

In the case of a viewer who has installed the advertisement app in his / her terminal (e.g., the second smart terminal 600), the viewer accesses the advertisement app server 300 as shown in FIG. 5, More detailed information can be obtained.

FIG. 5A is a screen showing a conventional market in the Seoul area of the advertisement app service according to the present invention.

5A, a viewer connected to the advertisement app service (advertisement app server 300) first selects (touches) a desired traditional market (e.g., a call market) to display information about the shops .

Then, as shown in FIG. 5B, when the information about the commercial districts is displayed on the screen, the user goes to the bulletin board page of the commercial district by selecting (touching) the corresponding commercial value (for example, FIG. 5B is a screen showing the conventional marketplace information of the advertisement app service according to the present invention.

First, as shown in FIG. 5C, when the user enters the bulletin board page of a shopping mall (for example, a canned goods item), the items of the aquatic items received at the 'canned goods shop' by date can be confirmed. If more detailed information is desired, the user can select (touch) the 'title' item to view the detailed information of the item provided by the manager (merchant). FIG. 5C is a screen showing a shopping billboard of the advertisement app service according to the present invention.

As described above, the advertisement app according to the present invention can be implemented as a computer-readable code on a medium on which a program is recorded. The computer-readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

Examples of the computer-readable medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, and the like, and the computer may include an advertisement app.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. May be constructed by selectively or in combination. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

As described above, the present invention can expect the sales increase effect by maximizing the promotion effect of the conventional market, and realizes effective marketing means through the TV medium at a low cost. In addition, by promoting and advertising traditional markets and markets through the IP-based broadcasting system, it is possible to induce management modernization of traditional markets and promote local economies near traditional markets.

The advertisement system according to the present invention is expected to contribute to the activation of the local populace economy when introducing the advertisement system into a traditional market scattered in the local area and to provide an effective means of communicating local information through a broadcasting medium.

100: Traditional market commercial broadcasting system
200: First Smart Terminal
300: Ad App Server 400: Central Operation Center
410: camera system 420: data input unit
430: encoding system 440: integrated transmission system
500: Receiving system 510: Broadcast receiving terminal
520: Image distributor 530: Signal modulator
600: the second smart terminal

Claims (6)

A first smart terminal (200) for receiving a line of information about an article received from a shopping mall and an image of the article to be received and accessing an advertisement app server;
An advertisement app server 300 for posting the one-line information and the image on the bulletin board of the shopping mall and transmitting the one-line information to the central operation center of the market;
A central operation center (400) for generating broadcast contents on the market promotional video and transmitting the broadcast contents to nearby apartments;
A receiving system 500 for receiving broadcast contents from the central operation center and displaying the broadcast contents on a TV screen of each subscriber's household;
And a second smart terminal (600) for accessing the advertisement app server according to an operation of the subscriber who viewed the broadcast content and generating a comment on the one-line information,
The advertisement app server 300 posts the generated comment to the bulletin board of the shop, informs the central operating center of the posted comment number,
Wherein the central operation center (400) generates one-line information broadcasting contents to which the comment is added, and transmits the one-line information broadcasting contents to the receiving system. The system of claim 1, wherein the central operation center (400)
A camera system 410 for capturing an advertisement image of a market or a shop and generating an image corresponding thereto;
A data input unit 420 for receiving the caption data from the system manager or receiving one-line information about the received goods from the first smart terminal;
An encoding system 430 for encoding a video image and a voice signal of the camera system, and data information of a data input unit;
And an integrated transmission system (440) for multiplexing the encoded broadcast signals, IP packetization, and transmitting the multiplexed signals to the outside. The system of claim 1, wherein the receiving system (500)
A broadcast receiving unit for extracting a broadcast A / V data signal from a packet of a broadcast signal received via a communication network, converting the received broadcast A / V data signal into an MPEG-capable signal, demultiplexing the MPEG- (510);
An image distributor 520 for separating a multi-channel signal received in a broadcasting signal of the broadcasting receiver into broadcasting signals for respective channels;
And a signal modulator 530 for modulating the A / V broadcast data signals of the separated channels into A / V signals that are viewable by viewers and outputting the modulated signals to each subscriber's household. . Receiving a piece of line information on an article received from a mall;
Posting the one-line information on the advertisement app server 300 and transmitting the information to the central operation center 400 of the market;
Generating broadcast contents in which the one-line information is embedded in a market promotional video;
Sending the broadcast content to a receiving system 500 of a nearby apartment;
Displaying on a TV screen of each subscriber through the receiving system;
If a subscriber who viewed the broadcast content accesses the advertisement app server and posts a comment on the one-line information,
Informing the mall-side terminal of the remaining comment, and transmitting the number of comments to the central operation center;
Generating a one-line information broadcasting content to which the comment count information is added, and transmitting the one-line information broadcasting contents to the receiving system. 5. The method of claim 4, wherein the central operation center (400)
A camera system 410 for capturing an advertisement image of a market or a shop and generating an image corresponding thereto;
A data input unit 420 for receiving the caption data from the system manager or receiving one-line information about the received goods from the first smart terminal;
An encoding system 430 for encoding a video image and a voice signal of the camera system, and data information of a data input unit;
And an integrated transmission system (440) for multiplexing the encoded broadcasting signal, IP packetization, and transmitting the multiplexed broadcasting signal to the outside. 5. The system of claim 4, wherein the receiving system (500)
A broadcast receiving unit for extracting a broadcast A / V data signal from a packet of a broadcast signal received via a communication network, converting the received broadcast A / V data signal into an MPEG-capable signal, demultiplexing the MPEG- (510);
An image distributor 520 for separating a multi-channel signal received in a broadcasting signal of the broadcasting receiver into broadcasting signals for respective channels;
And a signal modulator 530 for modulating the A / V broadcast data signals of the separated channels into A / V signals that are viewable by viewers and outputting the modulated signals to each subscriber's household. How to operate.

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