JP2008217707A - Electronic leaflet distribution system and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic leaflet distribution system and an electronic leaflet distribution method allowing even a fixed receiver which is not supposed to move, to receive electronic leaflets and to transfer them to a mobile terminal. <P>SOLUTION: A broadcasting station 1 broadcasts simple electronic leaflets including information on merchandise provided by a main sponsor, information on the discount rate or the like of the merchandise, address information for accessing an electronic leaflet management server 4, and the like using data broadcasting. A television receiver 2 receives broadcasting waves from the broadcasting station 1 to display images and voice, receives simple electronic leaflet information from data broadcasting, and transmits the simple electronic leaflet information to the mobile terminal 3. The mobile terminal 3 has a function of receiving the simple electronic leaflet information from the television receiver 2 and can access the electronic leaflet management server 4 by a communicating function of a cellphone or the like on the other hand to acquire detailed electronic leaflet information from the electronic leaflet management server 4. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an electronic leaflet distribution system and an electronic leaflet distribution method, and in particular, an electronic leaflet distribution system and an electronic leaflet distribution method for receiving an electronic leaflet broadcast by a fixed receiver that does not assume movement and transferring the electronic leaflet to a portable terminal. About.

  Conventionally, in digital broadcasting, etc., electronic leaflets are distributed as part of broadcast content, and discounts etc. are given to viewers who receive electronic leaflets when purchasing goods sold by sponsors who broadcast electronic leaflets Services that provide are known.

In addition, the service server is accessed based on the broadcast electronic flyer, and the service server makes a demand request for performing one-on-one marketing communication on the product or service related to the electronic flyer, There is also known a technique for generating and transmitting privilege update data according to the content of an answer (for example, Patent Document 1).
JP 2005-157696 A

  The conventional technology described above is based on a terminal that has both a communication function and a television reception function, such as a mobile phone having a television reception function, and a receiver that does not assume movement, such as a fixed receiver. is not. This is because the received electronic leaflet must be presented to the store when purchasing the product, and the terminal in which the electronic leaflet is stored must be easily movable. However, most of the current viewing modes are viewing by a fixed receiver.

  In addition, the conventional technology is based on an electronic flyer for a sponsor who broadcasts an advertisement (hereinafter referred to as a main sponsor). In a form that considers a retail store that actually sells an advertisement product, etc. There wasn't.

  Therefore, the present invention has been invented in view of the above problems, and its purpose is to provide an electronic flyer that can be received and transferred to a portable terminal even with a fixed receiver that does not assume movement. It is to provide a leaflet distribution system and an electronic leaflet distribution method.

  Another object of the present invention is to provide an electronic flyer distribution system and an electronic flyer distribution method capable of realizing a new form of advertisement that connects a main sponsor and a sub-sponsor such as a retail store that actually sells merchandise. There is.

  The present invention that solves the above problems is an electronic flyer distribution system, a broadcasting station comprising simple electronic flyer information transmitting means for transmitting simple electronic flyer information including at least product information and access destination information for obtaining detailed information; A simple electronic flyer that generates a simple electronic flyer file that can be transferred to a portable terminal based on the simplified electronic flyer information, a server that stores detailed information on the electronic flyer, a receiving unit that receives the simplified electronic flyer information, Based on a television receiver comprising file generating means, simple electronic flyer file transmitting means for transmitting the simplified electronic flyer file, simplified electronic flyer file receiving means for receiving the simplified electronic flyer file, and the simplified electronic flyer file Display means for displaying a simple electronic flyer, and an icon included in the simple electronic flyer. Access the Seth destination, an acquisition unit for acquiring the detailed electronic flyer file, on the basis of the acquired detailed electronic flyer file, and having a mobile terminal and a display unit for displaying detailed electronic flyers.

  The present invention for solving the above problems is an electronic leaflet distribution method, which transmits simple electronic leaflet information including at least product information and access destination information for obtaining detailed information from a broadcasting station. Simple electronic leaflet information is received, based on the simplified electronic leaflet information, a simple electronic leaflet file that can be transferred to a portable terminal is generated, and the simplified electronic leaflet file is transmitted to the portable terminal. The electronic flyer file is received, the simplified electronic leaflet is displayed based on the simplified electronic leaflet file, the access destination included in the simplified electronic leaflet is accessed, and the detailed electronic leaflet file is obtained.

  ADVANTAGE OF THE INVENTION According to this invention, even if it is a fixed receiver which does not presuppose movement, an electronic leaflet can be received and the received electronic leaflet can be transferred to the portable terminal which can move.

  In addition, according to the present invention, from the mobile terminal, not only the sponsor information posted on the electronic leaflet but also the sub-sponsor information such as store information where the product can be purchased with a privilege can be acquired, which is more convenient. Electronic flyers can be distributed.

  In addition, the present invention can realize a new form of advertisement that connects a main sponsor and a sub-sponsor such as a retail store that actually sells merchandise.

  Embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a system diagram showing a schematic configuration of an electronic leaflet providing system of the present invention. 1, an electronic leaflet providing system according to an embodiment of the present invention includes a broadcasting station 1, a television receiver 2, a portable terminal 3 connectable to a communication network such as the Internet, and an electronic leaflet management server 4. It is configured.

  The broadcasting station 1 provides a digital television broadcasting service for the television receiver 2. Data broadcasting is performed simultaneously with video and audio broadcasting on the contents of this digital television broadcasting service. Using this data broadcast, the broadcasting station 1 sends a simple electronic leaflet including information on the product provided by the main sponsor, information on the discount rate of the product, address information for accessing the electronic leaflet management server 4, and the like. To broadcast. Here, the main sponsor is a sponsor of a broadcast advertisement or the like.

  The television receiver 2 has a function of receiving broadcast waves from the broadcasting station 1, displaying video and audio, receiving simplified electronic leaflet information from data broadcasting, and transmitting the simplified electronic leaflet information to the mobile terminal 3. . Communication methods for transmitting simple electronic leaflet information from the television receiver 2 to the mobile terminal 3 include a non-contact IC card transfer method (FeliCa), a wireless method such as Bluetooth and WiFi, a QR code, a video electronic watermark, audio Multiple uses for signals, infrared, and other uses via memory are possible.

  The electronic leaflet management server 4 transmits detailed electronic leaflet information to the mobile terminal 3 that is accessed based on the simplified electronic leaflet information. Detailed electronic leaflet information includes information on sub-sponsors, for example, information such as the name of the retail store that sells the product provided by the main sponsor described in the simplified electronic leaflet and the period during which the discount rate for that product is applied. is there.

  The mobile terminal 3 has a function of receiving simplified electronic leaflet information from the television receiver 2. On the other hand, the electronic leaflet management server 4 can be accessed by a communication function such as a mobile phone. Get detailed electronic flyer information from The acquired detailed electronic leaflet information is stored in the mobile terminal 3 and is shown to the store clerk when purchasing the product, or the cashier system recognizes the detailed electronic leaflet information by the contactless IC card transfer method (FeliCa). The purchaser obtains a privilege associated with the purchase of the product.

  Next, details of each component will be described.

  FIG. 2 is a block diagram showing the configuration of the broadcast station 1. In FIG. 2, the broadcasting station 1 includes an MPEG2 / AAC encoder 11, a data broadcast sending unit 12, a simplified electronic leaflet information sending unit 13, a multiplexing unit 14, a modulation / sending unit 15, an operation management system 16, and the like. Is provided.

  The MPEG2 / AAC encoder 11 encodes the video / audio into MPEG2 or AAC and outputs it to the multiplexing unit 14.

  The data broadcast sending unit 12 extracts simple electronic leaflet information from data broadcast data as well as normal data broadcast content data, and generates the simple electronic leaflet file of the receiver 2 to be described later. BML (Broadcast Markup Language) for sending to the part. BML will be described later.

  The simple electronic leaflet information sending unit 13 sends simple electronic leaflet information, and not only event messages and event messages but also carousel transmission, other ES, AC ( (Auxiliary channel), PCR, and the like are considered. Here, an example will be described in which simple electronic leaflet information is stored in a private area of an event message using an event message. Here, the simplified electronic leaflet information is basic information of the electronic leaflet and includes at least main sponsor information (for example, sponsor name, leaflet target product, etc.) and a link destination of the electronic leaflet management server 4.

  The multiplexing unit 14 includes video / audio transmitted from the MPEG2 / AAC encoder 11, data broadcast content such as BML transmitted from the data broadcast transmission unit 12, and simplified electronic leaflet information transmission unit 13. The event message in which the flyer information is described is multiplexed and sent to the modulation / sending unit 15.

  The modulation / transmission unit 15 modulates and transmits the multiplexed stream.

  The operation management system 16 manages the transmission timing of an event message in which simple electronic leaflet information is described.

  FIG. 3 is a block diagram showing a configuration of the television receiver 2. In FIG. 3, the television receiver 2 includes a demodulation unit 21, a separation unit 22, an MPEG2 decoder 23, a BML browser 24, a simplified electronic leaflet file generation unit 25, and a simplified electronic leaflet file transmission unit 26.

  The demodulator 21 demodulates the received broadcast wave from the broadcast station 1.

  The separation unit 22 separates the demodulated data into video / audio data, event message data, and data broadcast data.

  The MPEG2 decoder 23 decodes video / audio.

The BML browser 24 extracts simple electronic leaflet information from the received event message by BML for transmission to the simplified electronic leaflet file generation unit broadcast by data broadcasting, and transmits the extracted information to the simplified electronic leaflet file generation unit 25. Here, although it is BML which operate | moves with the BML browser 24, the function which extracts simple electronic leaflet information from the received event message is described. In addition, when the simple electronic leaflet file generation unit 25 is set as an external device, for example, ARIB STD-B24, trasmitTextDataOverIP (), launchDocument (), launchDocumentRestricted (), launchExApp (), printUri specified in TR-B14 (), X_DPA_launchDocWithLink (), X_DPA_startResidentApp (), X_DPA_mailTo (), sendTextMail (), sendMIMEMail (), etc.
Furthermore, when a simple electronic leaflet is received, a script for displaying a mark indicating that the simple electronic leaflet has been received may be added to the display of the television receiver 3.

  The simplified electronic leaflet file generation unit 25 converts the extracted simplified electronic leaflet information into a format in which the simplified electronic leaflet can be displayed on the mobile terminal 3 to generate a simplified electronic leaflet file.

  The simplified electronic leaflet file transmission unit 26 transmits the simplified electronic leaflet file to the mobile terminal 3. Specifically, the transmission unit is a device based on a non-contact IC card transfer method (FeliCa).

  FIG. 4 is a block diagram showing the configuration of the mobile terminal 3. In FIG. 4, the mobile terminal 3 includes a simplified electronic leaflet file receiving unit 31, an electronic leaflet storage unit 32, a detailed electronic leaflet receiving unit 33, a display unit 34, and a control unit 35.

  The simplified electronic leaflet file receiving unit 31 receives the simplified electronic leaflet file and stores it in the electronic leaflet storage unit 32. Specifically, the receiving unit is a device based on a non-contact IC card transfer method (FeliCa).

  The detailed electronic leaflet receiving unit 33 obtains a detailed electronic leaflet file by accessing the link destination of the simple electronic leaflet, that is, the electronic leaflet management server 4 according to an instruction of the user who has viewed the simple electronic leaflet displayed on the display unit 34. And stored in the electronic leaflet storage unit 32.

  The control unit 35 reads the simple electronic leaflet file or the detailed electronic leaflet file from the electronic leaflet storage unit 32, displays the simple electronic leaflet or the detailed electronic leaflet on the display unit 34, or is described in the simple electronic leaflet. And control access to existing links.

  FIG. 5 is a block diagram showing the configuration of the electronic leaflet management server 4. In FIG. 5, the electronic leaflet management server 4 includes a communication unit 51, an electronic leaflet information storage unit 52, and a control unit 53.

  The electronic leaflet information storage unit 52 is a hard disk that stores simple electronic leaflet information and detailed electronic leaflet information.

  The control unit 53 reads the simplified electronic leaflet information from the electronic leaflet information storage unit 52, transmits the information to the broadcasting station 1 via the communication unit 51, or sends the detailed electronic leaflet to the mobile terminal 3 that has been accessed based on the simplified electronic leaflet. Or send information.

  A specific operation in the above configuration will be described.

  In the following description, the simplified electronic leaflet information includes the sponsor name “Company X”, the product name “Shampoo A”, information on the privilege content such as the discount rate, and the address of the linked electronic leaflet management server 4. The detailed electronic flyer information includes detailed information (including images) of the product “Shampoo A”, the name of the retail store that sells the product “Shampoo A”, and detailed information on the benefits (period, other benefits) Is described as being described.

  First, the operation management system 16 of the broadcasting station 1 acquires simplified electronic leaflet information from the electronic leaflet management server 4 based on the operation table, and sends it to the simplified electronic leaflet information transmission unit 13. The simplified electronic leaflet information sending unit 13 provides information on the contents of benefits such as a sponsor name “Company X”, a product name “Shampoo A”, a discount rate, etc. as a simple electronic leaflet information in the private area of the event message. The address of the electronic leaflet management server 4 is described and transmitted. On the other hand, the data broadcast transmission unit 12 extracts simple electronic leaflet information from the data of the data broadcast, and transmits BML (Broadcast Markup Language) for transmitting the simple electronic leaflet information to the simple electronic leaflet file generation unit. .

  The multiplexing unit 14 includes video / audio transmitted from the MPEG2 / AAC encoder 11, data broadcast content such as BML transmitted from the data broadcast transmission unit 12, and simplified electronic leaflet information transmission unit 13. The event message in which the flyer information is described is multiplexed and sent to the modulation / sending unit 15.

  In the television receiver 2, the separation unit 22 separates the demodulated data into video / audio and event messages and data broadcasts. Then, the BML browser 24 extracts simple electronic leaflet information from the received event message and sends it to the simple electronic leaflet file generation unit 25. The information to be sent out includes sponsor name “Company X”, product name “Shampoo A”, information on privilege contents such as a discount rate, and the address of the linked electronic flyer management server 4.

  The simplified electronic leaflet file generation unit 25 converts the extracted simplified electronic leaflet information into a format in which the simplified electronic leaflet can be displayed on the mobile terminal 3 and generates a simplified electronic leaflet file. When the viewer brings the portable terminal 3 into contact with the simplified electronic leaflet file transmission unit 26 of the television receiver 2, the simplified electronic leaflet file is transferred to the portable terminal 3.

  When the simple electronic leaflet file is transferred to the portable terminal 3, the simple electronic leaflet is displayed on the display unit 34 after being stored in the electronic leaflet storage unit 32. The displayed contents are the sponsor name “Company X”, the product name “Shampoo A”, information on privilege contents such as a discount rate, and the address of the linked electronic leaflet management server 4. The viewer accesses the electronic leaflet management server 4 when he / she wants to obtain more detailed information by looking at these pieces of information.

  When the electronic leaflet management server 4 is accessed based on the simplified electronic leaflet, the corresponding detailed electronic leaflet information is read out. Here, the detailed information (including images) of the product name “Shampoo A”, the name of the retail store that sells the product “Shampoo A”, and the detailed information (period, discount rate, etc.) of the privilege content. These pieces of information are transmitted to the mobile terminal 3.

  The portable terminal 3 receives the detailed electronic leaflet information and stores it. And when a viewer purchases goods A, a viewer gets a privilege by showing a detailed electronic handbill.

As described above, according to the present embodiment, an electronic leaflet can be received even by a fixed receiver that does not assume movement, and the received electronic leaflet can be transferred to a movable portable terminal. Furthermore, from the mobile terminal, it is possible to acquire store information or the like that can purchase products posted on the electronic flyer as a privilege, and more convenient electronic flyers can be distributed.
In the above-described embodiment, a broadcasting station that broadcasts terrestrial digital is taken as an example of a broadcasting station. However, the broadcasting station is not limited to this, and may be any broadcasting station that performs similar broadcasting. For example, a broadcasting station for cable broadcasting Is also included.
In the above-described embodiment, the BML browser 24 is configured to extract the simplified electronic leaflet information from the received event message. However, the present invention is not limited to this. For example, an application having a function similar to the extraction function of the BML browser 24 may be provided in the television receiver, and simple electronic leaflet information may be extracted from the private area of the received event message by this application.
<Second Embodiment>
In addition to the configuration of the first embodiment, the second embodiment includes an entry system for an electronic flyer sponsor.

  FIG. 6 is a diagram for explaining the second embodiment.

  As shown in FIG. 6, the second embodiment further includes a main sponsor terminal 61 and a plurality of sub-sponsor terminals 62.

  The main sponsor terminal 61 is a terminal for registering information on the electronic leaflet attached to the product advertisement of the main sponsor in the electronic leaflet management server 4. In addition, when it is necessary to ask a retailer for discount cooperation, registration information for applying for an electronic flyer to a sub-sponsor is also registered.

  The electronic leaflet management server 4 sets the registered electronic leaflet information and recruitment information so that it can be viewed from a plurality of sub-sponsor terminals 62.

  The plurality of sub-sponsor terminals 62 browse electronic leaflet information and recruitment information. Then, the sub-sponsor who can sell the product that matches the privilege condition of the electronic leaflet presented by the main sponsor (for example, a discount campaign with funds on the store side) performs participation entry by the terminal 62. Specifically, store information, a privilege application period, etc. are input. The input information is registered in the electronic leaflet management server 4 as detailed electronic leaflet information.

  According to such a configuration, it is possible to realize a new form of advertisement that connects a main sponsor and a sub-sponsor such as a retail store that actually sells products.

FIG. 1 is a system diagram showing a schematic configuration of an electronic leaflet providing system of the present invention. FIG. 2 is a block diagram showing the configuration of the broadcast station 1. FIG. 3 is a block diagram showing a configuration of the television receiver 2. FIG. 4 is a block diagram showing the configuration of the mobile terminal 3. FIG. 5 is a block diagram showing the configuration of the electronic leaflet management server 4. FIG. 6 is a diagram for explaining the second embodiment.

Explanation of symbols

1 Broadcasting Station 2 TV Receiver 3 Mobile Terminal 4 Electronic Flyer Management Server

Claims (14)

An electronic flyer distribution system,
A broadcasting station comprising simple electronic flyer information transmitting means for transmitting simple electronic flyer information including access destination information for obtaining at least product information and detailed information;
A server that stores detailed information on electronic leaflets,
Receiving means for receiving the simplified electronic leaflet information;
Simple electronic flyer file generating means for generating a simple electronic flyer file that can be transferred to a mobile terminal based on the simple electronic flyer information;
A television receiver comprising simple electronic flyer file transmitting means for transmitting the simple electronic flyer file;
A simple electronic flyer file receiving means for receiving the simple electronic flyer file;
Display means for displaying a simple electronic flyer based on the simple electronic flyer file;
An access means for accessing an access destination included in the simplified electronic leaflet and obtaining a detailed electronic leaflet file;
An electronic leaflet distribution system comprising: a portable terminal including display means for displaying a detailed electronic leaflet based on the acquired detailed electronic leaflet file.   The electronic leaflet distribution system according to claim 1, wherein the simplified electronic leaflet information transmission means stores the simplified electronic leaflet information in a private area of the event message and transmits the information.   The electronic leaflet distribution system according to claim 1, wherein the simplified electronic leaflet information transmission means stores the simplified electronic leaflet information in a binary table and transmits the binary electronic table information.   4. The electronic leaflet distribution system according to claim 1, wherein the simplified electronic leaflet information includes information on a main sponsor, and the detailed electronic leaflet file includes information on a sub-sponsor.   The electronic leaflet distribution system according to any one of claims 1 to 4, wherein the simplified electronic leaflet file transmission unit and the simplified electronic leaflet file reception unit are non-contact type transmission / reception units.   The electronic leaflet distribution system according to any one of claims 1 to 5, wherein the simplified electronic leaflet file generation unit extracts broadcasted simple electronic leaflet information by BML. A terminal for registering simple electronic leaflet information and sub-sponsor recruitment information in the server;
7. The terminal according to claim 1, further comprising: a terminal that browses the registered simple electronic flyer information and recruitment information of the sub-sponsor and registers entry information for the sub-sponsor in the server. Electronic flyer distribution system described in 1. An electronic flyer delivery method,
From a broadcasting station, send simple electronic flyer information including at least product information and access destination information for obtaining detailed information,
The television receiver receives the simplified electronic leaflet information, generates a simplified electronic leaflet file that can be transferred to a portable terminal based on the simplified electronic leaflet information, transmits the simplified electronic leaflet file to the portable terminal,
Receiving the simplified electronic flyer file by a portable terminal, displaying the simplified electronic flyer based on the simplified electronic flyer file, accessing an access destination included in the simplified electronic flyer, and obtaining a detailed electronic flyer file; Electronic flyer delivery method characterized.   9. The electronic leaflet distribution method according to claim 8, wherein the broadcasting station stores and transmits the simplified electronic leaflet information in a private area of the event message.   9. The electronic leaflet distribution method according to claim 8, wherein the broadcasting station stores the simplified electronic leaflet information in a binary table and transmits the information.   11. The electronic leaflet distribution method according to claim 8, wherein the simplified electronic leaflet information includes information on a main sponsor, and the detailed electronic leaflet file includes information on a sub-sponsor.   The electronic leaflet distribution method according to any one of claims 8 to 11, wherein the simple electronic leaflet file is transmitted and received by a non-contact type communication method.   13. The electronic leaflet distribution method according to claim 8, wherein the broadcast simple electronic leaflet information is extracted by BML.   The main sponsor registers simple electronic leaflet information and sub-sponsor recruitment information, and the sub-sponsor views the registered simple electronic leaflet information and sub-sponsor recruitment information and registers entry information. The electronic leaflet delivery method according to any one of claims 8 to 13.

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