EP3516605A1 - Système d'acheminement d'objets, mettant en oeuvre un système de diffusion ciblée d'informations - Google Patents

Système d'acheminement d'objets, mettant en oeuvre un système de diffusion ciblée d'informations

Info

Publication number
EP3516605A1
EP3516605A1 EP17776997.3A EP17776997A EP3516605A1 EP 3516605 A1 EP3516605 A1 EP 3516605A1 EP 17776997 A EP17776997 A EP 17776997A EP 3516605 A1 EP3516605 A1 EP 3516605A1
Authority
EP
European Patent Office
Prior art keywords
geolocation
platform
computer
broadcast
data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP17776997.3A
Other languages
German (de)
English (en)
French (fr)
Inventor
Pierre-Alain Cotte
Laurent GAUSSIN
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
PaCotte SA
Original Assignee
PaCotte SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by PaCotte SA filed Critical PaCotte SA
Publication of EP3516605A1 publication Critical patent/EP3516605A1/fr
Ceased legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F1/00Details not covered by groups G06F3/00 - G06F13/00 and G06F21/00
    • G06F1/16Constructional details or arrangements
    • G06F1/1613Constructional details or arrangements for portable computers
    • G06F1/1633Constructional details or arrangements of portable computers not specific to the type of enclosures covered by groups G06F1/1615 - G06F1/1626
    • G06F1/1637Details related to the display arrangement, including those related to the mounting of the display in the housing
    • G06F1/1652Details related to the display arrangement, including those related to the mounting of the display in the housing the display being flexible, e.g. mimicking a sheet of paper, or rollable
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/08Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/083Shipping
    • G06Q10/0833Tracking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/021Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/029Location-based management or tracking services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Definitions

  • Object routing system implementing a targeted information dissemination system.
  • the field of the invention is that of logistics. More specifically, the invention relates to the transport of objects, and more particularly objects whose dimensions and weight allow their transportation by any person and by any means or virtually.
  • the invention relates to a delivery system of objects whose weight does not exceed 8 kg or, more generally, whose dimensions and weight correspond to the definition of a hand baggage for Airlines companies.
  • the invention also applies to objects of smaller dimensions and / or weight, up to the shipping of simple folds.
  • Such information can be of any type, namely:
  • the objective of the invention is therefore to respond to such an expectation, thus being to selectively broadcast information via a traveling package to its wearer and / or people in the vicinity of carrier.
  • the invention also aims to be part of a collaborative logistic approach that involves little or no constraint at the level of the individuals involved in the routing of the objects, particularly with regard to the management of the level of electrical recharging of the objects.
  • the invention also aims to provide a global object routing system, implementing such a system of selective dissemination of information.
  • an object routing system comprising a computing platform, and comprising devices embedded in packaging intended to contain the objects and each having at least one digital recognition code, the platform including a database of digital codes, the on-board devices being each able to access geolocation resources, characterized in that the platform comprises a broadcasting module; announcements to be broadcast, each associated with a geographic area of broadcast data, and in that it comprises transmitters / receivers between the platform and the on-board devices, the platform being set up to receive data on the geolocation of packaging and issue at least one advertisement for the embedded devices when the geolocation data dud it packaging enters the geographic area of broadcast of the ad.
  • Selective broadcasting is based on the geolocation of the packaging (and therefore a priori also that of its holder), and allows to disseminate information for example advertising in liaison with the services and / or commercial establishments in a predefined perimeter around the location of the packaging. Of course, it is thus possible to significantly increase the relevance and impact of the advertisements broadcast.
  • the packages are provided with a screen, the advertisements being intended to be broadcast on the screen.
  • the screen is made of electronic paper.
  • an electronic paper is, in the context of the invention, particularly advantageous since it allows to display text and images indefinitely, without consuming energy.
  • electronic papers consume energy only when the displayed content is changed.
  • the pixels of such a system thus have several distinct stable states, so as to keep intact the content displayed in the absence of energy source.
  • the geolocation resources are integrated with the embedded devices of the packages.
  • the computer platform includes at least one computer application intended to be loaded by portable computer units held by individuals who may participate in the routing of the objects, the geolocation resources being in this case advantageously integrated with the portable units.
  • the portable units may then comprise first wireless proximity communication means, the onboard devices each comprising:
  • second wireless proximity communication means able to communicate with the first wireless proximity communication means, at least one processing computer module adapted to cooperate with the second wireless proximity communication means for retrieving and processing data provided by said second wireless proximity communication means.
  • the computer module includes said computer application for authorizing the exchange of data between the computer module and the portable computer units, the computer application being set to open a communication channel intended to allow the on-board devices to communicate. access and use the geolocation resources of computer units.
  • the embedded devices are grafted in some way to the portable units, and possibly successive during the mobility of the conveyed object, via the wireless proximity communication means and use " the intelligence of portable units, in particular with regard to the geolocation resources integrated with the portable units.
  • the on-board devices can thus travel long distances in complete electric autonomy. In addition, they can be reused many times, without having to recharge them electrically, being coupled to different successive objects to route.
  • the portable units are advantageously mobile phones worn by individuals.
  • the on-board device is permanently close to the mobile phone of the individual in question, making it possible to communicate with him and to use his location-based resources. permanently or almost.
  • the embedded devices may include power supply means in the form of non-rechargeable battery.
  • Embedded devices are thus provided with long-lasting batteries, relatively inexpensive. Thus, the only power management of embedded devices is to perform a simple replacement of the battery when it is completely discharged.
  • the invention also relates to a package implemented in a routing system as described above, characterized in that it comprises:
  • an on-board device having at least one digital recognition code and being able to access geolocation means
  • transmitting / receiving means for communicating with a platform including a database of the digital codes and comprising an advertisement broadcast module to be broadcast, each associated with a geographic area of broadcast data, the on-board device being able to access geolocation means for transmitting data on the geolocation of the packaging to the platform and for receiving at least one announcement when the geolocation data of said package enters the geographic area of broadcast of the announcement.
  • the invention also relates to a method of routing objects using a system as described above, characterized in that it comprises the steps of:
  • the invention also relates to a computer program comprising instructions adapted to perform the steps of the method described above when said computer program is executed by at least one processor.
  • the invention also relates to a computer-readable recording medium on which is recorded a computer program comprising instructions for performing the steps of the method described above.
  • FIG. 1 schematically illustrates a system for routing objects according to the invention
  • FIG. 2 illustrates a particular embodiment of a packaging for a system according to the invention
  • Figure 3 provides a schematic illustration of the embedded device of a package that can be used to route an object, and its environment in an object conveying system according to the invention.
  • the principle of the invention is to propose a system for conveying objects contained in packages, which can be in collaborative mode, that is to say implemented by a set of individuals of a community, said system implementing a parameterized platform for receiving data on the geolocation of packaging and issuing at least one advertisement for devices embedded in the packages when the geolocation data of said package enters a triggering geographical area the broadcast of the ad.
  • a system is of the type comprising: portable computer units 1 held by individuals I of a community;
  • a computer platform 3 including a computer application 13 intended to be loaded by the portable computing units;
  • the portable computing units consist of ordinary widespread computers, including in particular first wireless proximity communication means 10 and geolocation resources 11.
  • the embedded devices are each able to access geolocation resources
  • the platform includes a broadcasting module 31 ads to broadcast, each associated with a geographical area of broadcast data.
  • the system comprises transmitters / receivers 32, 100 for exchanging data between the platform and the on-board devices, the platform being configured to receive data on the geolocation of the packages and to issue at least one advertisement intended for the devices. embedded when the geolocation data of said package enters the geographical area of broadcast of the advertisement.
  • the packages are provided with a screen 200, the ads being intended to be broadcast on the screen.
  • This screen can be of different sizes depending on the versions of the packages, and will of course be placed on the walls of the package most exposed to the people in the immediate vicinity of the wearer, or to the wearer himself, according to the vocation and the nature of the advertisement diffused.
  • the same packaging can thus be provided with several screens, with the possibility of assigning differentiated ad broadcasts depending on the position of the screens on the packaging.
  • the screen is preferably made of electronic paper.
  • the choice of electronic paper is advantageous in the context of the invention, ensuring a low energy consumption whatever the nature of the advertisement to be broadcast, the power consumption, while remaining low, being only dependent on the frequency of renewal of the advertisement displayed on the screen.
  • a package according to the invention can take the form of a bag or a backpack, but can also take any other form, such as that illustrated in Figure 1 which is like a package.
  • the screen 200 is positioned on one side of the package, but can be placed on the front of the package on the top of the package. As mentioned above, several screens can also be provided and distributed on the package.
  • the package E comprises: an onboard device 2 having at least one digital recognition code (the platform including a database of all the digital codes of the packages) and being able to access geolocation means;
  • transmitting / receiving means intended to communicate, directly or indirectly, with the platform comprising an advertisement broadcast module to be broadcast, each associated with a geographic area of broadcast data.
  • the onboard device being able to access geolocation means for transmitting data on the geolocation of the package to the platform and to receive at least one announcement, from a broadcast module 31 integrated to the platform, when the geolocation data of said package enters the geographical area of broadcast of the advertisement.
  • the geolocation resources are integrated into the embedded devices of the packages. These further include means of communication allowing them to exchange directly with the platform.
  • the onboard devices regularly issue the data relating to the geolocation of the packaging to the platform.
  • the latter possibly sends an announcement to the packaging if the geographical area associated with the advertisement coincides with the geolocation of the packaging.
  • the advertisement is then received directly by the embedded device, which processes the data relating to the advertisement so as to transmit this data to the screen (or any other means of dissemination).
  • the routing system implements a system comprising the computer platform 3, and based in particular on the use of the embedded devices 2 including second means of wireless proximity communication 20, able to communicate with the first wireless proximity communication means 10.
  • these embedded devices comprise at least one processing computer module 21 adapted to cooperate with the second wireless proximity communication means 20 for recovering and processing data provided by these second communication means.
  • the wireless proximity communication means are Bluetooth type transmitters / receivers.
  • the advertisements are thus broadcast by the broadcasting module 31 of the platform 3, by a transmitter / receiver 32.
  • the announcement is received by the portable unit 1, thanks to its transmitter / receiver 100, and is then transferred to the onboard device by the first wireless proximity communication means 10.
  • the announcement is received by the on-board device through its second wireless proximity communication means 20.
  • the data relating to the advertisement is processed by the computer module 21 of the onboard device, the digital data relating to the advertisement finally being transmitted to the screen 200 (or any other means of broadcasting).
  • embedded devices may include many other structural and functional means, discussed later.
  • the computer module 21 of the on-board devices and the computer units 1 comprise in common a computer application 13 allowing the exchange of data between them.
  • This computer application 13 is set to open a communication channel intended to allow the access and use of the geolocation resources 1 1 of the computer units by the computer module 21 of the embedded devices 2.
  • the computer modules integrate the computer application, it can also be loaded, from the computer platform, on computer units held by individuals in the community.
  • the computer application (common to the on-board device and to the computer unit) opens a communication channel via the first and second means of proximity communication without wire, and allows the access and use, by the embedded device, geolocation resources of the computer unit.
  • the computer module of the on-board devices use as resources dedicated to geolocation (making it possible to obtain a packaging traceability system), those of the portable computing units. (So in this case those of the ordiphone held by the individual carrying the object), this throughout the movement made by the individual.
  • the traceability system also applies to the case where several individuals take turns to route the object, the onboard device then communicating successively with each portable computing unit of individuals.
  • the geolocation of the object can also be obtained via a portable computer unit held by a depository of the object, the object then being pending pending collection by an individual on the move.
  • the first wireless proximity communication means and the second wireless proximity communication means exchange data via Bluetooth (or Wi-Fi according to another possible embodiment).
  • the second wireless proximity communication means and the on-board computer processing module are powered by a single non-rechargeable battery 22.
  • the on-board devices will be able to respond to other structural and / or functional means supplied periodically or continuously by the battery of the device, and in particular:
  • the object routing system comprises an IT management platform 3 for routing objects, including the first long distance communication means for communicating with second integrated long distance communication means. portable computer units.
  • This platform comprises a server 30 remotely accessible and set to receive routing data from an object from a starting point to an arrival point.
  • the input mode of the start point and the end point is described in more detail later.
  • the server further comprises storage means 300 for geolocation data transmitted to the platform by the portable units.
  • the traceability system of the objects to be conveyed is thus not restricted to the local storage of geolocation data transmitted by the portable computing units within the computer module of the on-board devices.
  • the latter in addition to geolocation resources of the portable computing units used by the embedded devices, the latter also use the long-distance communication means of the portable computing units to exchange with the management platform.
  • the platform integrates an ad serving module to broadcast.
  • These ads can be stored in an internal database platform or external platform in one or more hosts.
  • the advertisements then pass through the platform's broadcasting module, and the geolocation data are then provided by the platform to the host (s) to trigger the targeted distribution of ads to geolocated packaging.
  • the platform integrates a buffer database ads to broadcast. Advertisements, with their associated geographic area as a selective broadcast criterion, are passed by the advertisers to the platform administrator who processes them to store them in the buffer database.
  • the announcements are broadcast from the platform by the first long-distance communication means of the platform, which communicate with the second long distance communication means integrated with the portable computer units.
  • the advertisements are then transferred to the devices embedded in the packages, via the communication channel between the first and second wireless proximity communication means, that is to say between the portable unit and the onboard device.
  • a processing of the received advertisement is performed by the on-board device to display the advertisement on the screen of the package.
  • the server hosts a first database 303 concerning the "client" individuals and the objects to be routed, among which:
  • the server also hosts a second database 302 concerning the "travelers" of the community and their portable computing units, among which (besides the identity of the individuals):
  • each embedded device is identifiable by a digital identification code
  • the server 30 hosting a database of digital codes 301 for identifying embedded devices.
  • the platform includes means for connection and communication with the user interfaces parameterized to transmit to the platform requests for routing objects.
  • these interfaces are constituted by computers on which a dedicated computer application has been loaded.
  • the service may also be available from a computer.
  • the server also hosts a third database 304 concerning the "depository” individuals of the community and their portable computing units and / or their computer, among which (apart from their identity):
  • the databases 302, 303 and 304 can be dissociated or grouped together in a global database. Each of them is capable of receiving data in connection with the computer applications dedicated to the user profile, in this case respectively the "traveler” computer application 305, the "client” computer application 306 and the computer application. "Depositories" 307.
  • an object is conveyed from one place of deposit to another place of deposit, the user of the service issuing the object then having to go to the first place of deposit to deposit the object to be conveyed and the The receiving individual will have to go to the second place of deposit to collect the conveyed object.
  • the user having an object to route connects to the system platform to access the user interface allowing him to enter:
  • a departure date from a geolocated location (to the extent that the user knows the nearest depository location, otherwise the platform may define this depository location depending on the geolocation of the user, by example depending on where you work or where you live);
  • a delivery date and a geolocated location (which may take the form of a destination address);
  • the weight and / or dimensions of the object possibly a means of payment.
  • the platform reserves a shipping package provided with an embedded device as described above, and reports this reservation to the depository. If no shipping package is available at the defined depository location, the platform provides a service for sending a shipping package to the defined depository location.
  • the user goes to the first place of deposit with his object to be conveyed.
  • a dedicated computer application loaded on the user's computer, it transmits to the custodian, who has the same computer application on his computer (or on a computer), data relating to the object and its routing.
  • the custodian identifies the shipping packet assigned to the object to be conveyed (the service platform having chosen a specific identification code of the embedded device integrated in the shipping package) .
  • the custodian has the object to be conveyed in the identified shipping package.
  • the user validates, through his dedicated application, the delivery to the custodian, the latter accepting digitally this discount, then making him responsible for the object and the shipping package.
  • the onboard device of the shipping package begins to communicate, by wireless proximity communication means, with the depository's computer to access the geolocation resources of this device.
  • the platform server forms two databases, namely a database of objects to be routed and a database of portable units. held by individuals, with data on the movement of individuals.
  • the management system compares in real time the data on the shipping package present in the depository locations and ready to be shipped, with the database of individuals in the community and their displacement. This comparison leads the platform to choose an individual for his presence near the place of departure and for his destination near the place of arrival. An alert is sent for example by SMS on the mobile phone of the individual traveler indicating the time and place where he must go to collect the shipping package including the object to be routed.
  • the traveler identifies himself with the depository using the computer application loaded on his computer, and transmits to the depository the identification of the shipping package he has just collected.
  • the depository validates the delivery of the shipping package to a traveling individual, which leads to:
  • the traveling individual goes to the second place of deposit, namely to the place of arrival.
  • the device embedded in the shipping package is permanently connected with the traveler's computer, ensuring tracking and geolocation of the conveyed object, which data can be periodically transmitted to the platform so that to be accessible to the user and the sender.
  • the traveling individual delivers the dispatch packet to the depositary, by informally indicating the identification of the package and shipping to the depository, the latter validating in computer the support of the package. shipping, which leads to:
  • Acceptance of the dispatching agent's support of the dispatch package is reported in computer form to the system management platform, which sends an SMS alert signal to the recipient user, transmitting the geolocation data of the arrival location.
  • the recipient individual goes to the destination depository and identifies himself to the custodian via the computer application previously loaded on his computer.
  • the custodian verifies in computer the identity of the recipient individual and validates the delivery to this individual of the shipping package, which leads him to:
  • the recipient user validates in electronic form the receipt of the dispatch packet, this validation being transmitted to the system management platform which informs the sending user by SMS.
  • the repository and repository routing system that has just been described can be enriched upstream and downstream, through the intervention of a traveling individual ensuring the delivery of the dispatch package between the sending person and the departure place of deposit, and by the intervention of a traveling individual who, at the other end of the journey, can move the dispatch packet from the receiving place of arrival to the individual recipient.
  • routing system according to the invention can be implemented with a liability transfer system, aimed at ensuring traceability of the successive charging of the packaging or packages equipped with the onboard devices described above.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Hardware Design (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
EP17776997.3A 2016-09-26 2017-09-25 Système d'acheminement d'objets, mettant en oeuvre un système de diffusion ciblée d'informations Ceased EP3516605A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FR1659056A FR3056796B1 (fr) 2016-09-26 2016-09-26 Systeme d'acheminement d'objets, mettant en œuvre un systeme de diffusion ciblee d'informations
PCT/EP2017/074216 WO2018055156A1 (fr) 2016-09-26 2017-09-25 Système d'acheminement d'objets, mettant en oeuvre un système de diffusion ciblée d'informations

Publications (1)

Publication Number Publication Date
EP3516605A1 true EP3516605A1 (fr) 2019-07-31

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EP17776997.3A Ceased EP3516605A1 (fr) 2016-09-26 2017-09-25 Système d'acheminement d'objets, mettant en oeuvre un système de diffusion ciblée d'informations

Country Status (6)

Country Link
US (1) US11216846B2 (zh)
EP (1) EP3516605A1 (zh)
JP (1) JP7055423B2 (zh)
CN (1) CN109804393A (zh)
FR (1) FR3056796B1 (zh)
WO (1) WO2018055156A1 (zh)

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CN109804393A (zh) 2019-05-24
JP7055423B2 (ja) 2022-04-18
FR3056796B1 (fr) 2020-01-03
US20200027130A1 (en) 2020-01-23
JP2019537165A (ja) 2019-12-19
WO2018055156A1 (fr) 2018-03-29
US11216846B2 (en) 2022-01-04
FR3056796A1 (fr) 2018-03-30

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