EP3245907B1 - Presentation device for goods in sales installations - Google Patents

Description

The invention relates to a presentation device, which is provided in the manner of a permanent display in a sales facility for the provision of goods.

For presentation will be in DE 76 28 135 U1 a proposed adapted to the inclusion of goods container, which is to be placed close to the customer for special sales promotions in a supermarket or the like. In accordance with EP 1 511 411 B1 As shown, a table-like construction for self-service shops is proposed, which should allow an attractive presentation of goods. This presentation device is advantageous in a space-saving pack position collapsible.

In a similar construction with collapsible sales container according to DE 20 2010 003 310 U1 For example, this presentation system has a frame construction in which a bottom wall part located in the interior of the container can be positioned at different elevations for supporting the goods. A comparable construction is in DE 20 2013 009 631 U1 shown, wherein the space provided for the goods presentation receiving space can be divided into several receiving areas.

The generic state of the art after the FR 1 405 948 is equipped for this purpose with a construction of each struts. In addition, a display for objects is provided.

By the US Pat. No. 3,419,319 has become known a modular display table, which is placed at a specific location. The same applies to the presentation device according to the FR 2 725 354 A1 ,

As part of the WO 2014/206 566 A1 a collapsible sales and transport container is described, which is constructed of crossbars and four corner-side support legs.

Finally, that describes FR 2 901 307 a display stand in connection with a storage area for goods.

The invention addresses the problem of providing a presentation device for particular promotional item that is customizable with little technical effort to action variable items, containers or containers with goods, it is easily convertible in promotional effective versions and with application-specific size dimensions in the range of pass zones of a shop area can be placed optimally.

The invention solves this problem with a presentation device with the features of claim 1. Advantageous embodiments will become apparent from the claims 2 to 14.

Starting from known presentation devices - which have a box or table-like base for receiving goods on a shelf - provides the invention improved design that a structurally variable executable substructure now in modular combination with at least one decorative placeable advertising as a quickly detectable by the customer Information and operating system is provided.

The advertising medium is connected in accordance with the installation optimally selectable connection position with the substructure that a defined in the area of the usual shelf level is at least partially surmounted and thus - even with a variety stacked goods container or container - a visible information on the advertising information quickly can be. At the same time, the two basic parts of the system, namely the substructure and the advertising medium, are structurally coordinated so that access for the customer to the goods located in the area of the tray is easily possible and thus a quick sale can be realized.

With the combination of the two basic assemblies according to the invention a functional unit is provided in total, which can be optimally placed especially in a suitable for spontaneous purchase loading zone and can be parked to save space with a small space requirement when not in use. For this purpose, a modular structure of the two modules or their components is preferably provided.

In the field of variable designable and application-specific in each Nutzstellungen displaced storage space, the goods can be arranged in a variety of designs, sizes and packaging so that an optimal customer appeal is possible. In the immediate field of view of the customer is an advantageously convenient access to largely any individual goods, pack sizes or containers quickly accessible.

The structural implementation of the system provides that the substructure can in principle also be designed as a self-supporting modular assembly. At this, the advertising medium by means of at least one connection aid be set to provide a stable unit. It is conceivable that the connection aid is executed in different variants. In particular, it is provided that either form-fitting, force-fitting and / or material-locking connectors are arranged between the substructure and the advertising medium.

Based on this variable design of the substructure is provided that provided with a projecting over the shelf surface customer information advertising - in contrast to a marginal arrangement - can also occupy a positionally positionable in the storage shelf position. Preferably, however, it is provided that the advertising medium has the position of use positioned on the edge of the depositing surface. It is conceivable that with a - deviating from the preferred rectangular base contour - design of the system with cylindrical or polygonal base of the associated advertising medium can be selectively positioned at different zones of the peripheral side of the substructure. In the area of the connection aid preferably variable plug-in positions are given, whereby one of several, pre-installed parts having insertion positions can be selected.

An expedient with regard to the manufacture of the components execution of the system provides that the at least one advertising medium is circumferentially fixed to the a rectangular peripheral contour having substructure. For this purpose, it is provided that the substructure is provided as a substantially horizontal and vertical struts a cuboid basic shape forming support frame. At this support frame is then at least one - to the horizontal shelf on the substructure vertically upwardly projecting - advertising set so that a complete set up for the installation in the vending machine functional unit is made.

Also in this embodiment of the - rectangular in horizontal cross-section - support frame is conceivable that the advertising medium is set in a the upper shelf surface by cross-supporting position. In this case, the advertising medium can be provided with a rotationally or pivotally supporting support. Likewise, it is conceivable that the information panel or the like provided on the advertising medium as customer information or the like is held rotatably or pivotably on the components of the advertising medium.

The modular concept of the support frame provided as a substructure also provides that several advertising media can be supported on it. In this case, the advertising media can be fixed on opposite and / or adjacent peripheral sides of the cuboid support frame.

The constructive designs of the advertising medium are also customizable. This can be in the form of a support rod, a support plate, a support frame o. The like. Assembly can be formed. In this case, the advertising medium in turn is conceivable as a modular assembly, so that the particular plug-in or foldable components having system can be collapsed in a space-saving pack position. Likewise, it is provided that on the advertising medium respective, in their constructive and optical design variable information panels o. The like. Customer information can be specified. These then allow a quick change of product and advertising information through an exchangeable holder.

The constructive development of the structure constructed from the strut construction provides that directly to this also several of the respective advertising media - with different dimensions - may be appropriate. It is conceivable that the variable length and height measurements have Advertising media with plate or arcuate viewing elements are connected as a respective information board and thus variable design and attention elements are fixed to the respective advertising medium.

Based on the fact that a structurally variable connection aid is arranged between the substructure or subregions of the support frame and the respective advertising medium, it is advantageously provided that a height-adjustable support connection is also provided here. This is possible, for example, different detent positions an adjustment of the advertising medium to the stacking surface of the base located on the stacking goods. The advertising medium is in each case stepped or steplessly adjustable to varying heights above the setting plane in its position of use.

It is also conceivable that in the connection region of the advertising medium to the support frame respective position marks for defined plug positions can be provided. For the operating staff of a shop zone so that a simple preparation of several of the presentation devices possible because they are quickly set to a level and in a loading zone for a particular use each functionally identical assemblies are provided.

According to the invention, a functionally improved implementation of the support frame provided as a substructure is achieved in that the support frame is provided in the bottom area of its vertical struts with the roller support forming a bottom support. In this case, the roller construction is designed so that an effective manner of a chassis assembly is formed. With this bottom side supportable assembly, it is possible to create a total movable system for presentation devices. According to the invention is in the field of Roll construction provided at least one parking brake, such that the presentation device can be fixed by means of a hand and / or foot movement in the respective use position and can be released by simple operation of this.

A particularly effective design of the invention provides that the parking brake is provided with a manually operable control element. In this case, a handle having vertical vertical supports can be integrated as the actuating element at least partially into the strut construction of the support frame. With this embodiment it is achieved that the handle is placed after actuation of the parking brake in a protected backup position. Only when the parking brake is released, a protruding portion is formed, so that thus a simple control of the backup position of the system is guaranteed.

A second non-inventive construction of this roll variant provides that the parking brake can be designed as a horizontally displaceable held on a lower support strut of the support frame and integrable in its components foot brake, with the above advantages of the handbrake are also achieved. Likewise, a system variant is conceivable in which a combined application of foot brake and hand-operated parking brake is provided.

A further embodiment of the presentation device provides that this is provided in the region of the support frame provided as a substructure respective receiving profiles for the direct positive support of "wall parts". These are advantageously designed in the form of plate-shaped decoration and / or information carriers. These are provided in the region of the support frame struts and / or the struts of the advertising medium each designed so that the "wall parts" as variable insertion elements in the respective receiving profiles are at least form-fitting fixable. It is also conceivable to fix these information walls by means of variably positionable magnetic, clamping or adhesive connectors on the outer circumference of the respective substructure.

The support frame has in a preferred embodiment in the region of its circumferential vertical struts each at the upper and lower ends of additional horizontal rails, which in turn are provided with the respective receiving profiles. This ensures that a receiving space is defined between the pairs of vertically spaced rails and are held horizontally inserted and positively in these respective individual decorative panels. It can be achieved with little effort - by appropriate relocation - a replacement of the decorative panels.

A special design of these additional receiving profiles provides for a complex installation situation for the "wall parts". In this case, in a top view U-shaped bent decorative plate - inserted as a complex "wall part" - with its two side portions between the two pairs of rails opposite circumferential sides of the support frame or inserted. At the same time a base portion of this U-shaped decorative plate is designed so that it can be positioned on the front side of the support frame and so with the third portion of the decorative panel in the field of view of the base cover is reached.

A largely analog and the handling of the presentation device simplistic implementation of this plug-in system with "wall parts" is provided in the area of the designed as a support frame advertising medium.

This preferably has two parallel and vertically alignable rails with the pairwise cooperating recording profiles. These pairs of interacting rails are also suitable for the positive retention of at least one info or advertising plate. Again, respective plate parts o. The like. "Advertising elements" on the advertising medium held so that a simple replacement is possible by a vertical insertion guide.

An optimization in the area provided on the support frame or the substructure horizontal support surface provides that it is formed by at least one variable executable support plate. In principle, this support plate is designed so that a remaining in the interior of the support frame lower clearance - can be covered at variable heights - with the internal roll-brake unit.

The support surface forming the support surface is determined at the respective vertical struts of the support frame so that in the interior of different support heights or set levels are defined as provided for the goods presentation positions. A constructive variant of the system provides that the support surface forming the support surface can also be designed to be adjustable to respective, deviating from the horizontal use positions. It has been found that the support plate can be efficiently designed as a component having a lattice structure.

Another design in the region of the support plate provides that in the area of an additional second cover in the form of a metal plate o. The like. Can be used. This plate is provided for easy handling with at least one reachable from above handle opening.

For the use of variable use positions in the region of the support plate, the system is constructed so that respective position marks are mounted in the inner region of the substructure, in particular in the region of the support frame forming struts. With these, a respective connection position for the at least one support plate can be specified. It is provided that respective - at least positively secured - layers of the support plate in the vertical direction are variably predetermined and adjustable. When using the presentation system according to the invention in sales facilities with multiple presentation devices, these can be quickly adjusted to a uniform appearance. For the presented goods an optimal in use position for the customer access level is reached.

Based on the above-described design of the substructure in the form of the support frame, the basic concept according to the invention can be extended by the fact that the substructure which can be connected to the advertising medium has a basic construction which varies in its optical design. It is envisaged that the basic construction in the horizontal cross section of the substructure also triangular, circular, semicircular or polygonal - especially with more than the four sides of the above-described rectangular support frame - can be performed.

Another design with a view to this variable basic construction provides that respective, provided on the outer circumference of the self-supporting executable base and usable as the "advertising panels" cover elements can either be positively or non-positively, for example by means of magnetic strips, held by flexible sheet material a simple adaptation is possible to the contour of the substructure or the advertising medium.

A constructive development in the field of advertising to be placed according to the invention provides that this can be optimally maintained on the substructure by means of the connection aid and on the other hand, the advertising medium at its respective, the info or advertising record receiving and positionable above the shelf surface frame or rod element with at least An additional attachment is connectable. This releasably held attachment can be carried out in the form of a support bracket, a carrier o. The like. Presentation assistance. It is understood that the attachment in variable altitudes on the advertising medium can be fixed and thus easily achievable use positions are defined for the customer.

Fig. 1

eine Perspektivdarstellung einer ersten Ausführung der Präsentationsvorrichtung mit Unterbau und Werbeträger,

Fig. 2

eine vergrößerte Ausschnittsdarstellung im Bereich des den Unterbau bildenden Traggestells,

Fig. 3

eine vergrößerte Ausschnittsdarstellung ähnlich Fig. 2 mit umfangsseitigen Abdeckungen am Traggestell,

Fig. 4

ein Horizontalschnitt durch den Unterbau der Präsentationsvorrichtung gemäß einer Linie I-I in Fig. 5,

Fig. 5

ein mittiger Querschnitt der Präsentationsvorrichtung gemäß einer Linie IV-IV in Fig. 4,

Fig. 6

eine Vorderansicht der Präsentationsvorrichtung mit einem Teilschnitt gemäß einer Linie VI-VI in Fig. 5,

Fig. 7

eine vergrößerte Ausschnittsdarstellung im Bereich von Markierungen am Traggestell der Präsentationsvorrichtung gemäß Ausschnitt VII in Fig. 6,

Fig. 8 bis Fig. 11

weitere schematische Darstellungen von Präsentationsvorrichtungen mit jeweiligen, unterschiedliche Gestaltung aufweisenden Ausführungen des Unterbaus,

Fig. 12 bis Fig. 15

jeweilige Ausführungen von Präsentationsvorrichtungen mit zentral im Unterbau platzierten Werbeträgern, und

Fig. 16 Fig. 19

bis jeweilige Ausführungen von Präsentationsvorrichtungen mit mehreren Werbeträgern.

Further details and advantages of the invention will become apparent from the following description and the drawings, which illustrate several embodiments of the presentation device according to the invention. In the drawings show:

Fig. 1

a perspective view of a first embodiment of the presentation device with base and advertising medium,

Fig. 2

an enlarged sectional view in the region of the substructure-forming support frame,

Fig. 3

an enlarged detail similar Fig. 2 with peripheral covers on the support frame,

Fig. 4

a horizontal section through the base of the presentation device according to a line II in Fig. 5 .

Fig. 5

a central cross-section of the presentation device according to a line IV-IV in Fig. 4 .

Fig. 6

a front view of the presentation device with a partial section along a line VI-VI in Fig. 5 .

Fig. 7

an enlarged sectional view in the range of markings on the support frame of the presentation device according to section VII in Fig. 6 .

Fig. 8 to Fig. 11

Further schematic representations of presentation devices with respective, different design having embodiments of the substructure,

FIGS. 12 to 15

respective embodiments of presentation devices with advertising media placed centrally in the substructure, and

Fig. 16 Fig. 19

to respective versions of presentation devices with multiple advertising media.

In Fig. 1 is a generally designated 1 presentation device shown, which can be used in the manner of a permanent display in shops, supermarkets o. The like. Sales facilities. In similar, known for promotional goods constructions a box or table-like substructure is positioned so that on an upper shelf respective items, goods containers o. The like. Containers in the manner of a "garbage table" to be provided. These comparatively bulky designs are geared to ensure that the goods appeal to the customer in front of the checkout area with good visibility.

The inventively improved basic structure of the presentation device 1 assumes that a special substructure 2 cooperates with at least one advertising medium designated as a whole as an additional subassembly, such that one of a storage surface F for the product W (FIG. Fig. 5 ) defined level E - largely independent of the filling state of the device 1 - at least partially surmounted by this advertising medium 3. Thus, a compact functional module is provided, which can be made so variable in structural design that a variety of different presentation tasks - even regardless of size and consistency of the respective promotional products - can be optimally fulfilled.

The in Fig. 8 to Fig. 19 Substructure 2 illustrated in different variants in each case can in principle be designed as a self-supporting modular subassembly to which the advertising medium 3 can be fixed by means of at least one connecting aid (here: at 6). This makes it possible to build the entire system largely modular so that in non-use situations a compact stacking of one or more of the presentation devices 1 can be achieved.

The functional connection of the two basic components 2 and 3 provides that between form 2 and 3 advertising media respective form, force and / or cohesive connector 6 can be installed.

Following the individual requirements of different supermarkets o. The like. Sales facilities, it is envisaged that with a on the Shelf F outstanding customer information 4 provided advertising medium 3 can be installed in variable positions of use. From the principle diagrams according to Fig. 8 to Fig. 11 For example, the positioning of the advertising medium 3 can be removed in respective positions of use positioned at the edge on the depositing surface F. It becomes clear that the advertising medium 3 is optionally positionable in different zones of a respective peripheral contour 5 of the substructure 2. In an expedient embodiment, this holding construction for connecting the system parts provides that respective positions of use are determined by constructively variably predeterminable plug-in positions and with the corresponding connectors 6.

A preferred embodiment of the combined structure presentation apparatus 1 is shown in FIG Fig. 1 to Fig. 7 illustrated in more detail. Here it is clear that the at least one advertising medium 3 on the circumference of a rectangular peripheral contour 5 '( Fig. 9 . Fig. 13 . Fig. 17 ) having the base 2 is held, which can be produced with advantageously low technical complexity in variable sizes.

This construction of the substructure 2 has - as a stable base subassembly - a supporting frame T (FIG. Fig. 1 . Fig. 2 ), which essentially forms a cuboidal basic shape with horizontal struts 7, 8, 9, 10 and 7 ', 8', 9 ', 10' and respective struts 11, 12, 13, 14 acting as vertical supports. On this support frame T of at least one, to the horizontal shelf F vertically upwardly projecting advertising medium 3 in the range of made of different components, plug-in profiles and / or counter-holder connector 6 is fixed.

Starting from the in Fig. 8 to Fig. 11 shown basic representations, the substructure-advertising medium combination can also be performed so that the Advertising medium 3 occupies a central storage area F by cross-supporting position. This design variant is in principle in the illustrations according to FIGS. 12 to 15 shown. In this embodiment, the advertising medium 3 is conceivable that they are designed in the region of a support rod 15 so that a vertical vertical axis H pivoting in the direction of arrow S is possible. It is conceivable that the entire advertising medium 3 is pivoted or an information panel 16 containing the customer information 4 can be rotated. In Fig. 14 one of the embodiments is provided with the corresponding reference numerals. It is understood that without claim to completeness, the embodiments shown in the further representations have corresponding unspecified components.

An additional application variant of the presentation device 1 is shown in the illustrations FIG. 16 to FIG. 19 illustrated in principle, wherein in the region of the support frame T and the substructure 2 are each more of the advertising media 3, 3 'are provided. It is clear that the advertising media 3, 3 'are preferably fixed to one another on the peripheral sides or peripheral contours 5 of the respective substructure 2. It is also conceivable that the advertising media 3, 3 'are supported on opposite partial areas of the respective peripheral contours 5, 5'.

Starting from the already related to Fig. 14 discussed embodiment of the media 3 in the form of the support rod 15 is also conceivable that this is a design in the form of a support frame ( Fig. 1 to Fig. 11 ), a support plate o. The like. Haltestruktur. In or on this support frame 17 ( Fig. 1 ) or 17 '( Fig. 14 ), the corresponding customer information 4 can then be placed by means of a particularly replaceable information panel 16, 16 '. The overall system of the above-described components is designed so that by a modular design a comparatively simple assembly and a simple disassembly of the protruding components is possible. Even inexperienced operating personnel can thus create a space-saving packing position (not shown) when the system is not in use. It is also conceivable that by appropriate folding and / or folding components in the area of the advertising medium 3, 3 'its largely complete integration into the interior 18 of the substructure 2 is possible.

A further structural design provides that on the support frame T respective advertising media 3 with different receiving dimensions ( Fig. 8 to Fig. 11 ) are provided. It is conceivable that the variable length and height dimensions LH, LB having advertising medium 3 with plate-shaped or arc-shaped viewing elements as the respective information board 16, 16 '( Fig. 1 ) and thereby provide variable contours, such as plate floors, an attractive design.

A further embodiment provides that the between the substructure 2 and the corresponding strut parts 7 to 10; 7 'to 10' and 11 to 14 of the support frame T and the respective advertising medium 3 provided connection aid (here: connector 6) can also form a height-adjustable support connection. In this way, the advertising medium 3 can be stepped in each case in its position of use or steplessly at variable heights A (FIG. Fig. 5 ) are set above the digit plane E. It is also conceivable that the height A can be varied by means of telescopic design of the support frame 17 (not shown, arrow B, FIG. Fig. 5 ). In the connection region of the advertising medium 3 to the support frame T, respective position marks for a defined insertion position in the region of the connector 6 can be provided.

From the detailed representations according to Fig. 1 to Fig. 7 It is clear that provided as a substructure 2 support frame T in the bottom region of his with the vertical struts 11, 12, 13, 14 connected horizontal struts 8 and 10 with a bottom support forming roller structure R, R '( Fig. 1 ) is provided. This makes it clear that the rolling structure R, R 'preferably forms an effective sub-chassis assembly (ground clearance: height AB; Fig. 5 ). In adaptation to the variable use of the presentation device 1, it is provided that in the area of the roll construction - namely at R in the area between the two rolling wheels 19 and 20 - an adjustable parking brake 21 is provided for this purpose.

It is conceivable, but not part of the invention, that instead of the parking brake 21 shown in detail, by means of a hand movement ( Fig. 1 ; Arrow HB) is to use, also a foot movement by arrow FB movable bottom-side foot brake 21 'can be integrated into the system.

From a synopsis of Fig. 1 and Fig. 2 with the sectional views in Fig. 4 to Fig. 6 the execution of the parking brake R with a manually operable upper actuator 22 clearly. In this case, a vertical guide supports 23, 24 having the handle 25 according to the invention at least partially integrated into the strut construction of the support frame T ( Fig. 1 , Center), so that the handle 25 can be transferred to a protected securing position. A similar and not belonging to the invention concept is achieved in that the running as a foot brake parking brake 21 'horizontally displaceable on a lower support strut 8 of the support frame T can be held and these components of the foot brake shown schematically from the drawn position in the arrow direction FB in the backup position can be inserted.

From the synopsis of 4 and FIG. 5 It is clear that the two guide supports 23, 24 are connected to a lower transverse strut 28 and this acts in a contact point P as a braking element on the rollers 26, 27 of the roller structure R.

A further embodiment of the presentation device 1 provides that the struts 7, 7 ', 8', 8 'and 9, 9' provided in the region of the support frame T and the vertical struts 29, 30 of the advertising medium 3 have respective receiving profiles AP, AP '(FIG. Fig. 1 . Fig. 2 ) for the positive support of as respective decoration or information carrier 16, 16 ', 16 ", 16'" provided insertion elements.

The design of the support frame T is in the region of its circumferential vertical struts 11, 12, 13, 14 respectively at their upper and lower ends with horizontal rails 31, 32 (FIG. Fig. 1 ), so that they form the respective receiving profile AP. From the enlarged view in Fig. 1 , left side, it becomes clear that respective individual decorative panels 16 "are held horizontally insertable between the pairs of spaced-apart rails 31, 32. In this way a simple replacement of the decorative panels 16" is possible by appropriate displacement (FIG. Fig. 3 ).

A further embodiment of this variable decoration system on the support frame T or advertising medium 3 is in Fig. 4 in principle - by double-dashed lines - illustrated. It is indicated here that a decor panel 16 '"bent over in a U-shaped manner can be inserted with its two side sections 33, 34 into the two rails 31, 31' of opposite circumferential sides of the support frame T. In this insertion procedure - here: according to arrow D - at the same time a base portion 35 of the U-shaped decorative plate 16 '"moves so that the end face of the support frame T - is covered - in front of the rollers R -. These complex installation situation is in principle also from the detailed representation in Fig. 3 seen. The illustrated here as a single part embodiment of the base portion 35 'of the decorative plate 16 ", 16"' is overlapped by an additional holding profile AP 'of a rail 36.

The analog plug-and-cover construction of the presentation device 1 in the area of the plate 16 'receiving the advertising medium 3 in Fig. 1 provides that the support frame 17 has two parallel and vertically alignable rails 39, 40 with respective receiving profile AP 'for holding the at least one information plate 16'. Also in this system, vertical assembly and disassembly (arrow K) is possible with little effort.

The optimal design of the presentation device 1 in the region of the support frame T covering the upper horizontal storage surface F provides that it is formed in the form of a special support plate 41. With this support plate 41, a remaining in the interior 18 of the support frame T lower clearance is largely covered so that the inner parts of the roller structure R, R 'remain unaffected during loading of the device 1. This support surface 41 forming the support surface F is in its peripheral region on the corner side with respective support pins or the like. Retaining elements 42 (FIG. Fig. 3 ), so that using appropriate counter bearing in the area of the support frame T from Fig. 1 to Fig. 3 apparent position of use with the same orientation to the plane E ( Fig. 5 ) is possible.

An advantageous further development of this support system provides that the support surface 41 forming the support surface F can be secured to respective vertical struts 11, 12, 13, 14. This definition is based on the fact that the support plate 41 in the interior 18 of the support frame T can take different support heights for the goods predetermining Nutzstellungen. In Fig. 1 is shown with a dash-dot representation of an "inboard" position of the support plate 41 '. It is clear that in the inner region of the support frame T forming struts 11, 12, 13, 14 respective position marks 43 are provided. With these in Fig. 7 Brands shown in more detail is a respective connection position at least for the one support plate 41 can be predetermined, so that it can be lowered with a variable distance SL in the interior 18 of the system. Thus, a respective, at least positively secured position of the support plate 41 is achieved. With this system of prescribable for the operator brand positions then both a uniform appearance for presented goods W and their intended use position for the customer engagement height is uniformly adjustable.

A further embodiment of the system provides that the support plate 41 forming the support surface F can also be adjustable to respective utility positions deviating from the horizontal (not shown). In an expedient embodiment, it is conceivable that the support plate 41 can also be provided as a component having a grid structure. It is also provided that in the region of the support plate 41 as an additional second cover, an upper sheet metal plate can be integrated into the system, which is provided for better usability with accessible from above handle openings.

As already mentioned above, is from the representations according to Fig. 8 to Fig. 11 the structurally variable design of the substructure 2 connected to the advertising medium 3 can be removed. In Fig. 10 the basic construction has a triangular shape in horizontal cross-section, Fig. 11 shows a circular shape, and in Fig. 8 is one with the rectangular shape according to Fig. 9 comparable polygonal structure apparent. It is understood that on the outer circumference of all constructions - which may also have executable as a self-supporting construction components - the respective Advertising surfaces similar to the cover plates 16 ', 16 ", 16'" can be placed, with positive or non-positive fixations by magnetic stripe o. The like. Are conceivable.

From the illustration in Fig. 9 It is clear that on the one hand held on the base 2 by means of the connecting aid 6 advertising medium 3 on the other hand at its respective info or advertising plate 16 'receiving and positionable above the shelf F support frame 17 with at least one additional attachment 44 is connectable. This particular detachable held attachment 44 can be performed in the form of a support bracket, a carrier o. The like. Presentation aid. It is understood that the attachment 44 in the region of respective plug-in openings 45 at variable heights on the advertising medium 3 can be fixed.

Claims (14)

1. A presentation device, which can be used in shops, supermarkets or similar sales establishments in the manner of a permanent display, by means of which respective individual items, goods containers or similar packages are provided on an upper storage surface (F) of a box-like or table-like substructure (2) of the presentation device, and the goods (W) can be reached easily therewith with good visibility for the customer, wherein
   the substructure (2) can be connected to at least one advertising medium (3, 3') of the presentation device, which protrudes beyond a bearing surface (E), which is defined by the storage surface (F), at least in some regions, and wherein
   the substructure (2) is essentially designed as a support frame (T), which forms a cuboid basic shape with horizontal (7, 8, 9, 10; 7', 8', 9', 10') as well as vertical struts (11, 12, 13, 14), and
   at least the one advertising medium (3, 3'), which protrudes vertically to the top, can be secured to this support frame (T),
   wherein
   the support frame (T), which is provided as substructure (2), is provided in the bottom-side region of its horizontal struts (8, 10), which are connected to the vertical struts (11, 12, 13, 14), with a roller assembly (R, R') forming a base support, wherein
   in the region of the roller assembly (R, R'), a locking brake (21) is provided, which can be adjusted to said roller assembly and which is equipped with a manually operable upper control member (22), and wherein
   a handle (25) having vertical guide supports (23, 24) is integrated into the strut assembly of the support frame (T) at least in some regions, so that the handle (25) can be transferred into a protected security position.
2. The presentation device according to claim 1, characterized in that the substructure (2) is embodied as self-supporting modular assembly, to which the advertising medium (3, 3') can be secured by means of at least one connection aid.
3. The presentation device according to claim 1 or 2, characterized in that respective positive, non-positive and/or substance-to-substance connectors (6) are provided between substructure (2) and advertising medium (3, 3').
4. The presentation device according to one of claims 1 to 3, characterized in that the advertising medium (3, 3'), which is provided with customer information (4) protruding beyond the storage surface (F), has a use position, which can be positioned centrally in or on the edge side of the storage surface (F).
5. The presentation device according to one of claims 1 to 4, characterized in that the advertising medium (3, 3') can optionally be positioned in different zones of the circumferential contour (5, 5') of the substructure (2) and can thereby assume variable inserted positions.
6. The presentation device according to one of claims 1 to 5, characterized in that the at least one advertising medium (3, 3') can be secured on the circumferential side to a substructure (2), which has a rectangular circumferential contour (5').
7. The presentation device according to one of claims 1 to 6, characterized in that the advertising medium (3, 3') can be secured in a support position engaging through the storage surface (F).
8. The presentation device according to one of claims 1 to 7, characterized in that the advertising medium (3, 3') and/or the information board (16, 16', 16", 16'") thereof, which is provided as the customer information, are/is rotatable or pivotable (arrow S).
9. The presentation device according to one of claims 1 to 8, characterized in that a plurality of advertising media (3, 3') is provided in the region of the support frame (T).
10. The presentation device according to one of claims 1 to 9, characterized in that the advertising media (3, 3') can be secured to opposite and/or adjacent circumferential sides (5, 5') of the cuboid support frame (T).
11. The presentation device according to one of claims 1 to 10, characterized in that the respective advertising medium (3, 3'), which can be connected to the substructure (2), is embodied in the form of a support rod (15), a support plate, a support frame (17) or a similar assembly.
12. The presentation deice according to claim 11, characterized in that at least the advertising medium (3, 3') is embodied in a modular manner and is collapsible in a space-saving packed position.
13. The presentation device according to claim 11 or 12, characterized in that information boards (16, 16', 16", 16'"), the structural design of which can be varied, or similar customer information (4) can be secured to the advertising medium (3, 3') and that they are held in an exchangeable manner.
14. The presentation device according to claim 13, characterized in that respective advertising media (3, 3') comprising different receiving measurements (LH, LB) are provided on the support frame (T) in such a way that the advertising media (3, 3') having variable length and height dimensions can be attached with plate-shaped or curved viewing elements as respective information boards (16, 16', 16", 16"'), which, in turn, have variable contours.

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