EP1759373A2 - Equipement pour la presentation de supports d'information notamment a des fins publicitaires - Google Patents

Equipement pour la presentation de supports d'information notamment a des fins publicitaires

Info

Publication number
EP1759373A2
EP1759373A2 EP04791655A EP04791655A EP1759373A2 EP 1759373 A2 EP1759373 A2 EP 1759373A2 EP 04791655 A EP04791655 A EP 04791655A EP 04791655 A EP04791655 A EP 04791655A EP 1759373 A2 EP1759373 A2 EP 1759373A2
Authority
EP
European Patent Office
Prior art keywords
wall
equipment
cabinet
transparent plate
mirror
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP04791655A
Other languages
German (de)
English (en)
Other versions
EP1759373B1 (fr
Inventor
Gyula Serdült
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Andras Goetzy
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PL04791655T priority Critical patent/PL1759373T3/pl
Priority to SI200430924T priority patent/SI1759373T1/sl
Publication of EP1759373A2 publication Critical patent/EP1759373A2/fr
Application granted granted Critical
Publication of EP1759373B1 publication Critical patent/EP1759373B1/fr
Priority to CY20081101282T priority patent/CY1108497T1/el
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects
    • A47F11/10—Arrangements of light sources

Definitions

  • the invention relates to equipment for the purpose of displaying information carriers, especially objects, mainly goods and products and/or devices introducing human, mainly service-providing activities, favourably for advertising purposes, which equipment has a cabinet suitable for accommodating the information carrying device to be displayed.
  • the back-wall is also a mirror transparent on one side, similarly to the front- wall.
  • the mirror-like surfaces are turned towards the inside of the cabinet.
  • Several lights are built in along the side-walls, and due to the mirror-like surfaces situated opposite each other they look like a chain of lights moving away from the front- wall of the cabinet. By tilting the back mirror they create the illusion of curving the chain of lights, which is aimed at drawing attention.
  • a closed cabinet is used, the walls of which are made of non- transparent material apart from its door, which is a mirror transparent on one side, with its mirror-like surface turned outwards.
  • the internal space of the cabinet is divided into compartments by dividing walls made of non-transparent material, and a light is placed in each compartment.
  • the lights are controlled by a program and switched off and on, as a result of which always the inside of a different compartment - that is the goods placed in there - can be seen. It is not possible to look in the other compartments from outside when the light allocated to them is not on, because the inside of these compartments are hidden from the viewer by a mirror, in other words the door.
  • the subject of patent specification No. US 5 180 222 also relates to a cabinet with a mirror-like surface facing outwards, having a front-wall formed by a mirror, which is transparent on one side, and in horizontal section the cabinet is shaped like an equilateral triangle. Two walls of this cabinet are formed by a mirror facing inwards. Due to the mirror-like surfaces the product placed in the cabinet is visible from all sides, and these mirror-like surfaces - depending on the position of the eyes - multiply the image of the object like a kaleidoscope.
  • the task to be solved with the invention is to provide equipment for displaying products, with the help of which the efficiency of advertising can be significantly increased as compared to the presently known solutions used for such purposes, and the intensity of the advertisement can be increased.
  • the invention is based on the recognition that if the product to be shown is displayed creating the illusion that is floating in space, completely omitting the use of any support or/and suspension, it would draw the attention of the viewers extremely intensively, and because they try to find an explanation for the floating of the product, there is more time than usual for storing the product in their mind, which obviously increases the efficiency of advertising rather significantly as compared to ordinary attention-drawing methods.
  • the illusion of floating can be created, if inside a cabinet the linear supporting-contact place of the transparent plate or mirror actually bearing the product is displayed as a member of a group of lines, and this displaying or bearing plate of the product is illuminated in a way that all reflections are eliminated in the cabinet.
  • the invention is also based on the recognition that the efficiency of advertising can be increased further by making the product disappear and appear again periodically or by showing a different product in the place of a disappearing product in the same cabinet, which can be achieved by rotating the product or products in an opening in the mirror in a dark phase, which can be solved by a motor- driven mechanism of controlled operation.
  • the set task was solved with equipment for the purpose of displaying information carriers, especially objects, mainly goods and products and/or devices introducing human, mainly service-providing activities, favourably for advertising purposes, which equipment has a cabinet suitable for accommodating the information carrying device to be displayed, especially an object or/and a device containing the activity, constructed in a way that it is possible to look inside its internal space, which cabinet contains light sources, and the equipment is characterised by that
  • the cabinet's side- walls, bottom- wall and upper- wall contain a strip running around situated at a distance from the back-wall, and the edges of a transparent plate are in contact with this strip;
  • the information carrier, especially object to be displayed is situated on the front of the transparent plate with respect to the viewing direction of the inside of the cabinet;
  • the side-walls, the bottom-wall and the upper-wall contain at least one strip running around of the same construction as the strip touching the transparent plate, situated at a distance from the transparent plate, in front of it, favourably parallel to the contact strip;
  • Other equipment according to the invention with a cabinet suitable for accommodating the information carrying device to be displayed, especially an object or/and a device containing the activity, constructed in a way that it is possible to look inside its internal space, which is characterised by that the cabinet's side- walls, back- wall, bottom- wall and upper-wall are made of non-transparent material and their internal surface has the same, practically dull black colour.
  • the invention also relates to equipment with a cabinet suitable for accommodating the information carrying device to be displayed, especially an object or/and a device containing the activity, constructed in a way that it is possible to look inside its internal space, which contains light-sources, and which is characterised by that
  • the cabinet has a front-wall, which has a mirror surface inside and is transparent from the outside, a back-wall made of non-transparent material and an upper-wall and bottom-wall closing them, and between the front space- looking at it from the viewer's direction - bordered by these walls and the back space behind it there is a rotatable displaying unit containing a screen,
  • the invention also relates to equipment for the purpose of displaying information carriers, especially objects, mainly goods and products and/or devices introducing human, mainly service-providing activities, favourably for advertising purposes, which equipment has a cabinet suitable for accommodating the information carrying device to be displayed, especially an object or/and a device containing the activity, constructed in a way that it is possible to look inside its internal space, which cabinet contains light sources, and the equipment is characterised by that - the cabinet has two compartments with a mirror-like internal surface, bordered by front-walls transparent from outside, which compartments are practically closed at the bottom and on the top with a common non- transparent bottom-wall and upper-wall;
  • the compartments are separated by double-mirrors with mirror-like surfaces looking outwards from each other, in which there is a - practically - central opening, and in this opening there is a displaying unit in a fixed position containing at least one screen;
  • figure 1 is a construction of the equipment in diagrammatic top view
  • figure 2 is a section taken along line A - A shown in figure 1
  • figures 2a and 2b show the practical ways of fixing the object to the supporting plate
  • figures 3 and 4 show a perspective view of a construction making it difficult to see the contact place of the transparent plate and the cabinet
  • figures 5 and 6 show the effect of illumination used according to the invention
  • figures 7a-7f show the diagrammatic front view of the possibilities of moving the product within a plane
  • figure 7g shows the diagrammatic vertical section of the possibility of moving the object up and down, right and left with a motor
  • figure 7h shows the front view of one of the possibilities of rotating the "floated" object
  • figure 7i shows the front view of the method of rotating the object with a motor
  • figure 7j shows a possible solution of moving the object backwards and forwards, in perspective view
  • figure 8 is the diagrammatic perspective view of the product displaying equipment according to the invention
  • figure 9 is the horizontal section of the equipment shown in figure 8,
  • the equipment according to figures 1 and 2 has a cabinet (cupboard or box) marked with reference number I as a whole, which in the case of the present construction is rectangular-shaped, its side-walls 1 and 2, bottom- wall 5 - bottom - and upper- wall 6 - top - are made of non-transparent plate material, while its front-material 3 is made of transparent material such as glass or plastic of similar characteristics. (We must point out that the front-wall 3 is not absolutely necessary.)
  • the back- wall which - as it is described below - functions as a light-source, is made of transparent or semitransparent material.
  • a transparent plate 7 is built in the cabinet I at right angles to the side- walls 1,2, at a distance e from the back- wall, which plate 7 is also made of glass or good quality plastic of similar characteristic and fills the complete cross-section of the cabinet I at right angles to the side- walls 1, 2.
  • the transparent plate 7 fits in a clamping groove 12 running around, which continuously runs along the side- walls 1, 2, the bottom- wall 5 and the upper wall 6.
  • a network is created consisting of grooves Ila parallel to groove 12 on the one part and grooves l ib perpendicular to it on the other part, running around, appearing on each wall, of the same width and depth as groove 12, and at least one groove I la is parallel to groove 12 and the others are perpendicular to it, as a result of which the viewer cannot perceive any more that in one of these grooves - namely in groove 12 - a transparent plate is fitted, as because of its transparency the viewer sees groove 12 just the same as grooves I la and 1 lb, which are parallel to it.
  • Figures 3 and 4 illustrate how the fitting of the transparent plate 7 in the cabinet I is made quasi invisible: if the side- walls can the top is displayed without grooves I la, 1 lb, as it is shown in figure 3, but beside the clamping groove 12 the bottom-plate 5 also contains grooves I la, the line of the groove 12 on the side-walls and on the upper-wall appears conspicuously, but it "disappears" on the bottom- wall 5, on its own it practically becomes imperceptible.
  • an object 8 such as a product or article for sale to be displayed or/and advertised is fixed as an information carrier, and looking at it from the viewing direction shown by arrow a behind the back-wall 4, outside the cabinet I there is a lighting unit 10, such as a lamp, which illuminates the transparent or semitransparent back-wall 4 from behind, so its internal side, the illuminating surface 50 serves as a light-source.
  • the illuminating surface 50 may have, for example, coloured patterns, images, figures, drawings or any type of information, so it can also function as a secondary information carrier.
  • the back- wall 4 can also be illuminated by a projector, slide-projector or a screen forming the back- wall 4 or built in it or placed behind it, etc., and the images, patterns, etc. can be displayed on it at the same time.
  • the object 8 can be attached to the transparent plate 7, for example, with the help of a mechanical clamp, practically a screw, but it can also be fixed by gluing as it was done according to figures 2a, 2b, where the places of gluing are marked with reference number 8a.
  • figures 2a and 2b we also wanted show that the object 8 can be fixed in a way that one of its side-surfaces completely leans against the transparent plate 7 (figure 2a), or it can be fixed in a way that it deviates from the transparent plate 7, for example, it is at an ⁇ angle to the plane of the transparent plate 7, the value of which can practically optional.
  • the efficiency of advertising can be increased.
  • FIGS 7a-7f the possibility of moving the object 8 is shown parallel to the plane of the transparent plate 7, which according to this example can be achieved by moving the latter one in its own plane, as the object 8 is fixed to the transparent plate 7.
  • the groove 12 clamping it needs to be created in the side- walls 1, 2, in the bottom- wall 5 and in the upper- wall 6 deep enough to have room for pushing/pulling the transparent 7 in its own plane up and down and sideways.
  • the depth of the groove 12 is marked in figure 7a with reference letter m with respect to the edges of the transparent plate 7, when it is in central position. In the case that the transparent plate 7 is pushed down as far as possible, groove depth m' marked on top of figure 7b is left free.
  • the appropriate depth of the groove 12 can be ensured by using a frame marked with reference number 37 as a whole, of a minimum width of n - practically slightly wider than this -, in which the clamping groove 12 and grooves I la, 1 lb can extend to the external surface of the frame 37, but favourably they should not penetrate it.
  • Figures 7b-7f show the possibilities of moving the object as far as possible as compared to its central position shown in figure 7a, which possibilities are defined by depth m ⁇
  • a motor 41 is built in the product 8, and the fixing position of the z axle of this motor is marked with reference number 40 on the transparent plate 7.
  • the hollow object 8 can be moved with a suitable device within the range ensured by its own internal space.
  • the thick line shows the central position of the object, while the thin line and the dotted line show the positions of the object 8 moved as far as possible upwards and downwards, but obviously it can also be moved sideways, to the right and to the left.
  • Figure 7j shows the possibility of moving the object 8 "floating" in the cabinet I perpendicular to the plane of the transparent plate 7, in other words forwards and backwards.
  • the transparent plate 7 is moved, but in its changed position the line along which it touches the walls bordering the cabinet I should remain invisible just like in its basic position before it is moved. It is achieved by having dull black walls (in figure 7j only the bottom wall 5, that is the bottom of the cabinet I is shown), so when the transparent plate 7 is moved forwards and backwards as shown by double arrow c (on tracks that are not shown here and cannot be seen with the viewer's 13 eyes), its edges fitted to the walls leaving a minimal gap to allow movement cannot be seen while they are moving or in the resting position of the transparent plate either.
  • an essential condition is to have an illuminating surface 50, that is a real light-source, lit by the intensive light of the lighting unit 10 placed behind the object 8 and appearing on the internal side of the back- wall 4 marked with a dotted line.
  • an illuminating surface 50 that is a real light-source, lit by the intensive light of the lighting unit 10 placed behind the object 8 and appearing on the internal side of the back- wall 4 marked with a dotted line.
  • the lighting unit 10 shown in figure 7j instead of the lighting unit 10 shown in figure 7j as a light fitting a projector, slide-projector, screen, etc. can also be used.
  • Figure 7h illustrates the possibility of rotating the object 8 together with the transparent plate 7b.
  • the cabinet I has a relatively thick frame 38, in which a clamping groove 12 is cut.
  • the transparent plate 7b fitting into it in a rotatable way is circular, and the position of the object fixed to it changes depending on how far the transparent plate 7b moved.
  • the object 8 is shown in its position rotated by 90°, not shaded, from its shaded basic position. The rotation can be performed with a motor (not shown here), which drives the edge of the circular transparent plate 7b in the clamping groove 12 with a rubber-coated wheel.
  • the rotation of the object 8 can also be solved by building the transparent plate 7 in the cabinet I in a fix position, and attaching the object 8 to it in a rotatable way.
  • the rotating device can be a motor powered by a current source, such as a dry cell or solar cell, built in the object 8, like in the case of the solution shown in figure 7g.
  • a solution can be seen in figure 7i, where the transparent plate 7 is clamped in the frame 38 in a fix position - it extends to the internal edge of the frame - and it is rectangular-shaped.
  • the motor is hidden in the product 8 and is connected to the transparent plate 7 by an axle. Rotation can take place there and back as shown by the arrows in figure 7i.
  • the cabinet II of the equipment 18 as a whole is divided into a front and back compartment.
  • the displaying unit 18 has a frame 19, to one side of which facing in the direction shown in figures 8 and 9 by arrow a a mirror 21b with a central rectangular opening 26 is attached, and to the other side of which a complete mirror 21a (only shown in figure 9) is attached.
  • the reflecting surface of both mirrors 21a, 21b is looking outwards (not towards the inside of the frame).
  • the screen 23 - which obviously also functions as a light-source - is built in the opening 26 of the mirror 21b, and its back is situated inside the frame 19 bordered by the mirrors 21a, 21b, so neither this back part, nor the cables connecting the screen 23 with the power unit (not shown here) can be seen, they are hidden from the viewers' eyes.
  • the frontal part of the cabinet II is practically bordered by a semicircular-base front- wall 15, which is formed by a plastic plate (plexiglas) through which the inside of the cabinet II can be seen, but its internal side has a mirror-like surface, so a person inside the cabinet II would not be able to see through it.
  • the cabinet II has an upper- all 16 (top) and a bottom- wall (bottom).
  • the displaying unit 18 touches the columns 14a, 14b of the cabinet II and the upper- wall 16 and the bottom- wall 17 along the contact line 28 running around - formed either by a groove or e.g.: by a painted stripe in a given case - and the upper- wall 16 and the bottom- wall 17 is connected to the columns 14a, 14b, and the two external vertical edges of the arched front- wall 15 mentioned above are also clamped in these columns 14a, 14b.
  • the rare part of the cabinet II behind the displaying unit 18 is also bordered by an arched, practically semicircular-base back- wall 14 made of non-transparent material.
  • the upper- wall 16 and the bottom- wall 17 mentioned above, also made of non-transparent material are circular under such geometrical conditions, and they also cover the rare part of the cabinet II.
  • the closed rare part of the cabinet II does not have a displaying function, it is only for the purpose of providing place for rotating the displaying unit 18, as it can be rotated as shown by curved double arrow b with the help of an axle 25 only shown in figure 9, driven by a motor (not shown here).
  • the two lateral vertical edges of the arched back- wall 14 - similarly to the front- wall 15 - are attached to the columns 14a, 14b, which can be connected to form a frame.
  • the lower and upper grooves 27a, 27b belonging to each other obviously fall in common vertical planes.
  • the contact line 28 can be formed by a groove or painted stripe, but it is created without them too as the displaying unit 18 touches the internal surfaces of the cabinet II.
  • the safest way of hiding this contact line 28 is creating in its vicinity (too) one or more strips suiting the grooves 27a, running around parallel to them, but in the interest of better comprehensibility they are not shown in figure 8 or 9.
  • Two lighting units 29, circular in the case of the present example, with a common vertical axis are built in the bottom- wall 17 and upper- wall 16 each in a way that their upper surface is in the internal plane of these walls.
  • the viewer looking inside the cabinet II from the direction shown by arrow a perceives it as a cylindrical space with a complete circular- base because of the presence of the mirror 21b, in which eight lighting units 29 can be seen, four at the bottom and four at the top.
  • the viewers have a perfect illusion of "floating", as they cannot perceive the mirror 21b, because they do not know that they are looking through a front- wall 15, which prevents them from seeing a reflection of themselves or their environment in the mirror 21b surrounding the screen
  • the network of grooves 27a, 27b has the same function as in the case of the solution shown in figure 4: practically they make it impossible to see the contour of the edge of the mirror 21b, along which contour the mirror 21b touches the internal surfaces of the cabinet II, and in the direct vicinity of which practically there is one or more grooves parallel to the grooves 27a, or painted strips, if the strip is formed by a painted line, which may run along the internal surface of the columns
  • the displaying unit 18 As the lighting units 29 are built both in the upper- wall 16 (not shown in figure 9) and in the bottom- wall 17 in a way that their external surface is flush with the surface of these walls, the displaying unit 18, the bottom and upper surface of which run directly along the surface of the bottom and the top or are sunk into it, can turn around freely when it is rotated (arrow b); rotation takes place in both directions.
  • the equipment shown in figures 8 and 9 can be operated so that the lighting units 29 are turned off at certain intervals, and making use of the dark period lasting for a few seconds, for example, the motor is turned on and with the help of the axle 25 shown in figure 9 the displaying unit 18 is rotated by 180° so that its whole mirror 21a is facing the viewer.
  • the equipment shown in figure 10 only diagrammatically has a displaying unit 18a, which can be rotated with the help of an axle 25a, contains a screen 23 and is equipped with a frame 19a, but it does not extend to the complete vertical cross-section of the front cabinet-part bordered by the front- wall 15, it only fits in the central opening 35 created in the mirror-sheet 34 built in between the columns 14a, 14b in a fix position, in a way that the displaying unit 18a can be rotated in the opening 35 as shown by the curved double arrow b ⁇
  • the frame 19a has a closed internal space, where there is enough room for the back of the screen 23 and the cables.
  • the equipment shown in figure 11 - the cabinet of which consisting of two compartments 45, 46 is marked with reference number III - practically has the same structural construction as the equipment shown in figures 8 and 9, if the compartments 45, 46 contain light units built in the bottom-wall and the upper-wall in the same way, and have strips, for example, grooves practically parallel to the projection of the plane of the double mirror 34 and grooves perpendicular to them, as a result of which the contact line of the double mirror 34 along which it touches the columns 32a, 32b and the bottom and upper-wall is "hidden" in a way described in detail above.
  • the inside of the cabinet III can be seen from two sides at the same time, as the arched front- walls 15a, 15b, the ends of which are attached to the columns 32a, 32b, are made of transparent plate material such as plexiglas with a reflective surface.
  • the two internal spaces, that is compartments 45, 46 fill completely independent functions, if the mirror sheet 34 used here, also attached to the columns
  • the displaying unit 18b cannot be rotated, so the screen 23 and the image on the rare side of the displaying unit 18b can only be
  • the equipment shown in figure 12 differs from the equipment in figure 11 in that there is a wider gap 36 between the mirror sheets forming the double mirror 34, having their mirror surfaces facing outwards, because in this case the displaying unit 18c equipped with a frame 19c contains two screens 23 a, 23b, which are obviously turned outwards, so two different images can be seen on the two sides at the same time, which images can be changed.
  • the displaying unit 18c and in the gap 36 between the mirror sheets there is enough room from the cables of both screens 23a, 23b.
  • the screens 23a, 23b can only "float", they cannot be rotated, but it is possible to slide the double mirror 34 in its own plane up and down and sideways or to rotate it, obviously together with the screen or screens as it has been described above in connection with cabinet II.
  • the two types of equipment shown in figures 11 and 12 can be regarded as construction examples of the equipment shown in figures 1-4, where the devices to be displayed are the screens 23 that "float" (or in the case of the solution shown in figure 11, where there is only one screen 23, the "information", e.g.: picture or object on the rare side of the frame "floats"), and the inside of the cabinet III can be viewed from two sides, and two different types of information - two different images - can be seen.
  • FIG. 13 a, 13b the equipment shown in figure 8 and 9 is shown merely for the purpose of demonstration, with an image displayed on the screen 23, showing the rare side of the displaying unit 18 - with an object 8 attached to it -, and the same reference numbers are used here accordingly.
  • the obviously thick displaying unit 18 is rotated as a whole, together with the screen 23 and the object 8, in one unit.
  • figure 14 shows a part of the equipment shown in figure 10 while the displaying unit 18a is being rotated; here the mirror 34 is in a fix position, and the displaying unit 18a is rotated inside this mirror
  • Figures 15a- 15c show three important operating positions of the equipment shown in figures 8 and 9, using the reference number used in the latter figures to mark the same structural parts.
  • the viewers can see the screen 23, which is situated in the opening of the front mirror 21b, also see figure 9.
  • figure 15b there is complete darkness inside the cabinet II after the lighting units are turned off, and the displaying unit 18 is rotated by 180°.
  • the lighting units are turned on, and the viewers can see a circular object
  • FIG 16 a construction of the equipment shown in figures 1-4 is shown in top view as in figure 1, in the case of which the object 8 is illuminated not only from behind by the illuminating surface 50 forwarding the light coming from the lighting unit 10 situated behind the transparent plate 7, but also from the front, by the lighting unit marked with reference number 42 as a whole, which has a tubular light unit 42a - practically with an optional cross-section - and a head-part 42b, which is aimed at the object 8 from the front.
  • On the hollow light unit 42a there are strips, favourably grooves l ie running around, which are of the same construction of the clamping groove 12 and grooves I la, l ib.
  • the light unit 42a starts from the back-wall 4, and it consists of two members that can be attached to each other, for example, by screwing them together; the contact gap should fall exactly in the plane of the transparent plate 7, in which there is a hole 44 for leading the light unit 42a through it. Because of the grooves l ie this contact gap becomes unnoticeable, because it looks like one of them.
  • the light unit 42a starts from the back-wall 4, and it consists of two members that can be attached to each other, for example, by screwing them together; the contact gap should fall exactly in the plane of the transparent plate 7, in which there is a hole 44 for leading the light unit 42a through it. Because of the grooves l ie this contact gap becomes unnoticeable, because it looks like one of them.
  • the light unit 42a starts from the back-wall 4, and it consists of two members that can be attached to each other, for example, by screwing them together; the contact gap should fall exactly in the plane of the transparent plate 7, in which there is a hole 44 for leading
  • the favourable effects in connection with the invention are the following: by showing the displayed object "floating", that is creating the illusion that it is floating, and then by hiding it and bringing it back, the object comes into the centre of attention so much that similar efficiency can hardly be reached with the known advertising methods.
  • the sight offered for the viewers is an intellectual puzzle at the same time, which the viewers try to solve as if they were participants of a quiz show.
  • the equipment according to the invention can be manufactured with a rather favourable financial investment. It can be used both indoors and outdoors, independently from its size, increasing by this its advertising efficiency. It creates a new style on the advertising market, where the product has characteristics, as a result of which positive rather than negative associations are recorded in the viewers' minds. This style has modern and novel expectations, and in all forms it complies with the conditions determined in the advertising acts and answers the challenges of the advertising requirements of the future.

Landscapes

  • Illuminated Signs And Luminous Advertising (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)
  • Digital Computer Display Output (AREA)

Abstract

L'invention concerne un équipement pour présenter des supports d'information, notamment des objets, principalement des marchandises, des produits et/ou des dispositifs présentant des activités humaines, principalement des prestations de service, à des fins publicitaires. Ledit équipement se compose d'une armoire (I) convenant au rangement du dispositif support d'information à présenter, construite de manière qu'il soit possible de voir son espace intérieur et contenant des sources de lumière notamment des unités d'éclairage. Cet équipement se caractérise en ce que: les parois latérales (1, 2) de l'armoire (I), la paroi inférieure (5) et la paroi supérieure (6), en matière non transparente, sont entourées d'une bande située à une certaine distance e de la paroi arrière (4), et les bords d'une plaque transparente (7) sont en contact avec cette bande; le support d'information, notamment l'objet (8) à présenter est situé à l'avant de la plaque transparente (7) par rapport à la direction d'observation a de l'intérieur de l'armoire (I); les parois latérales (1, 2), la paroi inférieure (5) et la paroi supérieure (6) sont entourées d'au moins une bande (7), présentant la même construction que la bande touchant la plaque transparente (7), située à une certaine distance de la plaque transparente (7), en face de celle-ci, favorablement parallèle à la bande de contact; et en regardant l'armoire dans la direction d'observation a, des unités d'éclairage (10) sont visibles derrière la plaque transparente (7).
EP04791655A 2003-12-30 2004-10-11 Equipement pour la presentation de supports d'information notamment a des fins publicitaires Expired - Lifetime EP1759373B1 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
PL04791655T PL1759373T3 (pl) 2003-12-30 2004-10-11 Urządzenie do prezentacji nośnika informacji, w szczególności do celów reklamowych
SI200430924T SI1759373T1 (sl) 2003-12-30 2004-10-11 Oprema za prikazovanje informacijskih nosilcev, posebno za oglaševalne namene
CY20081101282T CY1108497T1 (el) 2003-12-30 2008-11-11 Εξοπλισμος για εμφανιση φορεων πληροφοριας ειδικα για σκοπους διαφημισης

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
HU0304111A HUP0304111A2 (en) 2003-12-30 2003-12-30 Device displaying information carrier especially for advertisement purpose
PCT/HU2004/000096 WO2005064573A2 (fr) 2003-12-30 2004-10-11 Equipement pour la presentation de supports d'information notamment a des fins publicitaires

Publications (2)

Publication Number Publication Date
EP1759373A2 true EP1759373A2 (fr) 2007-03-07
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EP (1) EP1759373B1 (fr)
CN (1) CN101060800B (fr)
AT (1) ATE404091T1 (fr)
CY (1) CY1108497T1 (fr)
DE (1) DE602004015855D1 (fr)
DK (1) DK1759373T3 (fr)
ES (1) ES2313093T3 (fr)
HR (1) HRP20080577T3 (fr)
HU (1) HUP0304111A2 (fr)
PL (1) PL1759373T3 (fr)
PT (1) PT1759373E (fr)
SI (1) SI1759373T1 (fr)
WO (1) WO2005064573A2 (fr)

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WO2011132005A2 (fr) 2010-04-21 2011-10-27 Gotzy Andras Équipement pour présentation de supports d'information, particulièrement à des fins publicitaires

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Publication number Priority date Publication date Assignee Title
CN110392539B (zh) * 2017-03-02 2021-06-15 昕诺飞控股有限公司 照明系统和方法
WO2020202622A1 (fr) * 2019-04-02 2020-10-08 パナソニックＩｐマネジメント株式会社 Dispositif d'affichage des images et meuble pourvu dudit dispositif d'affichage des images
CN110652141A (zh) * 2019-11-11 2020-01-07 青岛凌瞻视觉科技有限公司 用于产品展示及摆放用的装置

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DE8702610U1 (de) * 1987-02-20 1987-04-02 Marketing-Displays Produktionsgesellschaft für Werbe- und Verkaufsförderungssysteme mbH, 5000 Köln Leucht-Schaukasten
US5180222A (en) * 1991-11-06 1993-01-19 Robinson Douglas J Cabinet allowing object to be viewed from multiple angles
DE4310760A1 (de) * 1992-06-19 1993-12-23 Weigang Bernd Demonstrationsgerät
CN2248906Y (zh) * 1995-07-21 1997-03-05 吴世雄 商品展示用灯箱照明电源转换装置
CN2402058Y (zh) * 1999-12-29 2000-10-18 唐建一 磁悬浮装置
CN2422893Y (zh) * 2000-04-29 2001-03-14 黄志远 物品展示柜
FR2827490B1 (fr) * 2001-07-19 2003-10-17 Chanel Presentoir lumineux transformable

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011132005A2 (fr) 2010-04-21 2011-10-27 Gotzy Andras Équipement pour présentation de supports d'information, particulièrement à des fins publicitaires

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DK1759373T3 (da) 2009-01-05
CY1108497T1 (el) 2014-04-09
SI1759373T1 (sl) 2009-02-28
HUP0304111A2 (en) 2007-10-29
WO2005064573A2 (fr) 2005-07-14
PT1759373E (pt) 2008-11-13
CN101060800B (zh) 2010-10-20
PL1759373T3 (pl) 2009-01-30
ES2313093T3 (es) 2009-03-01
HU0304111D0 (en) 2004-03-01
HRP20080577T3 (en) 2008-12-31
WO2005064573A3 (fr) 2007-04-19
CN101060800A (zh) 2007-10-24
EP1759373B1 (fr) 2008-08-13
DE602004015855D1 (de) 2008-09-25
ATE404091T1 (de) 2008-08-15

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