EP1467335B1 - Etikett, insbesondere für Behälter von kosmetischen Produkten - Google Patents

Etikett, insbesondere für Behälter von kosmetischen Produkten Download PDF

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Publication number
EP1467335B1
EP1467335B1 EP04290857A EP04290857A EP1467335B1 EP 1467335 B1 EP1467335 B1 EP 1467335B1 EP 04290857 A EP04290857 A EP 04290857A EP 04290857 A EP04290857 A EP 04290857A EP 1467335 B1 EP1467335 B1 EP 1467335B1
Authority
EP
European Patent Office
Prior art keywords
label
support
coupon
adhesive
face
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP04290857A
Other languages
English (en)
French (fr)
Other versions
EP1467335A3 (de
EP1467335A2 (de
Inventor
Vincent 24 Lemaire
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
LOreal SA
Original Assignee
LOreal SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by LOreal SA filed Critical LOreal SA
Publication of EP1467335A2 publication Critical patent/EP1467335A2/de
Publication of EP1467335A3 publication Critical patent/EP1467335A3/de
Application granted granted Critical
Publication of EP1467335B1 publication Critical patent/EP1467335B1/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0288—Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/10—Fastening or securing by means not forming part of the material of the label itself by an adhesive layer

Definitions

  • the present invention relates to a label intended to be applied to an article, in particular to a cosmetic product packaging.
  • the invention relates to a separable two-part label.
  • JP 02293888 It is known from JP 02293888 to provide, on a single label, a means to easily take off an article on which it is glued.
  • the label is formed of a base having a first face is printed and a second face is covered with an adhesive layer to be affixed to the article. A portion of the adhesive layer is covered with an element on an edge of the label to form an area of the label that is not adhered to the article. This area thus facilitates its grip when you want to take off the label of the article.
  • labels comprising two separable parts
  • Many items marketed are indeed provided with so-called "promotional" labels, namely labels of which part is intended to be separated from the article to constitute for example a voucher redeemable against a partial refund of the article.
  • promotional labels are formed by a strain that is adhered to the article so as to properly hold the label so that the strain is intended to remain on the article.
  • the label also includes a coupon stuck on the strain that constitutes the voucher. When the item arrives at the cash register, the cashier withdraws the coupon while the stump remains on the item.
  • the non-adhesive part can initiate the removal of the label which facilitates this removal operation which is then relatively quick to perform. This operation is therefore relatively inexpensive.
  • the primer thus produced avoids the user scratching the edge of the label to form such a primer, and therefore preserves the article from any deterioration.
  • the edge portion of the label up to which the non-adhesive portion extends may be located at a distance from the mark made on the coupon.
  • the edge of the coupon and the edge of the support may be superimposed at the edge portion of the label to which the non-adhesive portion extends. Thus, this portion is easily grasped.
  • the coupon may overflow the support at the brand level. This makes it easier to take the coupon when you want to remove it.
  • the label may have at least two corners, the mark being located on a first corner of the label and the non-adhesive area being located on the second corner. Because of their shape, the corners are easily grasped.
  • the non-adhesive part may be a part of the face of the adhesive-coated support which has been covered with an impression, in particular of a printing ink or of a varnish, or else covered with a pellet comprising a face non-adhesive
  • the non-adhesive portion may be a part of the face of the substrate that has not been coated with adhesive.
  • the support may consist of a material selected from high density polyethylenes, polypropylenes, polyvinyl chlorides, polyethylene terephthalates, or paper.
  • the support may have a thickness of between 12 ⁇ m and 200 ⁇ m, and preferably between 20 ⁇ m and 80 ⁇ m.
  • the coupon may consist of a material selected from high density polyethylenes, polypropylenes, polyvinyl chlorides, polyethylene terephthalates, or paper.
  • the coupon may have a thickness of between 20 ⁇ m and 200 ⁇ m, and preferably between 20 ⁇ m and 100 ⁇ m.
  • a peelable foil may be affixed to the first face of the adhesive-coated support, the face of the peelable foil in contact with the first face of the support being covered with a release material, in particular silicone.
  • the peelable film may consist of a material chosen in particular from polyethylene terephthalates, polypropylenes or paper.
  • the subject of the invention is also a packaging of a product, in particular a cosmetic product, comprising a label as defined above.
  • the packaging may consist of a box, a jar, a bottle, a tube, or a can.
  • the label is then glued on the container of the packaging or on the closure member of this container, for example on a capsule.
  • the label 10 shown in the figures is of substantially rectangular shape, as can be seen more particularly in FIGS. 3. It has a transparent or non-transparent support 20, in particular made of high-density polyethylene, polypropylene, polyvinyl chloride or paper. , or polyethylene terephthalate.
  • a transparent or non-transparent support 20 in particular made of high-density polyethylene, polypropylene, polyvinyl chloride or paper. , or polyethylene terephthalate.
  • its thickness is of the order of 80 to 100 microns.
  • a polypropylene its thickness is of the order of 40 to 60 microns.
  • a first face 21 of the support 20 is covered with an adhesive composition 30, on which is releasably deposited a peelable sheet 40, shown in Figure 1, made of a material chosen in particular from polyethylene terephthalates, polypropylenes or paper.
  • the face 41 of the peelable sheet 40 in contact with the adhesive composition 30 is covered with a release layer, in particular silicone.
  • the sheet 40 is removed just before applying the label 10 on the package as seen in FIG.
  • the adhesive composition 30 may be an adhesive having good adhesive properties. Preferably, it is a permanent or semi-permanent type of adhesive.
  • the adhesive composition On a corner C of the first face 21 of the support which extends to an edge 11 of the label, the adhesive composition is covered with a printing ink 70 which annihilates the function of the adhesive in this area .
  • a coupon 50 covers the entire second face 22 of the support, opposite to the face 21 covered with the adhesive composition, the edges of the coupon being superimposed with the edges of the support.
  • the coupon 50 adheres to the second face 22 of the support by means of an adhesive layer 60 which covers a first face 51 of the coupon.
  • the adhesive layer 60 may be for example an adhesive which, once the coupon removed from the support, is dry and can not stick.
  • the coupon is for example made of polypropylene or polyethylene. Alternatively, a polyester coupon is used. The thickness of the coupon being of the order of 20 microns to 100 microns.
  • the second face 52 of the coupon 50 is printed, and carries for example a promotional message, including an indication of a reduction on a future purchase or immediate partial refund, or an indication of loyalty system such as for example Collectible points.
  • This face 52 may also carry information relating to the identification of the product, its brand or trade name, or any other information for purely decorative purposes.
  • the printing is done by any known technique, including screen printing, typography, flexography, or offset.
  • This second face 52 also has a visual mark M indicating the area to be entered to withdraw the coupon.
  • the mark M is not arranged opposite the non-adhesive corner C. It is preferably arranged at a distance from the corner C, for example on the opposite corner of the label as seen in FIG. 3A, so as to perfectly separate the two zones to be entered in order to withdraw, on the one hand, only the coupon and, on the other hand, the entire label.
  • FIGS. 3A, 3B and 3C show an example of a packaging 100 covered with a label 10 as just described.
  • a packaging is a container in the form of a vial, the label 10 being affixed to the body of the vial.
  • the label can be glued to the cap of the bottle.
  • such a packaging could be constituted by a container in the form of a pot, a tube or a container of type can aerosol or spray.
  • the packaging can be in the form of a box or a case.
  • the bottle 100 contains for example a cosmetic product and is marketed with the label 10 which has been stuck on it after having removed the peelable sheet 40.
  • the coupon 50 can be removed from the support by grasping the corner the coupon that has the mark M, as shown in Figure 3B. The coupon can then be exchanged against for example a partial refund of the product or be the subject of any other commercial gesture.
  • the two zones being distinct, there is no risk of removing the entire label when it is desired to withdraw only the coupon. Conversely, there is no risk of removing only the coupon when it is desired to remove the entire label.
  • the edges of the coupon may not be superimposed with the edges of the support on the entire label.
  • the coupon 50 may for example overflow the support at the area M to enter to remove the coupon so as to facilitate its decision.
  • the support 20 may be rectangular and the coupon 50 may have a rectangular shape identical except that it extends in a corner by a rounded portion 53.
  • the face 51 of this portion rounded may or may not be covered with adhesive, or comprise an adhesive layer which is covered with a print annihilating its adhesive function. This rounded portion 53 is then easily grasped.
  • the coupon can easily peel off the support because it dissociates gradually from the support, starting with a pointed glued area corresponding to the angle of the support 20.
  • the coupon can be rectangular while the support may have a corner that is not delimited by a right angle but for example by a concave line 23.
  • the coupon can easily take off from the support because it dissociates gradually support, starting with two sharp glued areas corresponding to both ends of the concave line.
  • the M mark and the non-adhesive portion C may be distributed differently on the rectangle-shaped label.
  • the mark M and the part C may for example be formed on two consecutive angles of the rectangle as shown in FIG. 6.
  • the non-adhesive portion C may extend over a strip along the width of the rectangle as seen in Figure 7.
  • the label 10 may also have a shape different from a rectangular shape.
  • the label may for example have a triangular shape as shown in Figure 8, the non-adhesive portion C being then for example formed at a first vertex of the triangle and the mark M at a second vertex of the triangle.
  • the label may also have a circular shape as shown in Figure 9.
  • the non-adhesive portion C extends from a first string to an arc portion defined by the edge of the label and the mark M extends from a second string, distinct from the first, to a second arc portion defined by the edge of the label.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Cosmetics (AREA)

Claims (15)

  1. Etikett (10), das auf einen Gegenstand (100), insbesondere auf eine Verpackung eines kosmetischen Produkts, aufgebracht werden soll, und das umfasst:
    - einen Träger (20), dessen erste Fläche (21) auf den Gegenstand aufgeklebt werden soll,
    - einen Coupon (50), der so auf die zweite Fläche (22) des Trägers aufgeklebt ist, dass er, wenn der Träger auf den Gegenstand aufgeklebt ist, von diesem getrennt werden kann,
    dadurch gekennzeichnet, dass der Coupon (50) eine Markierung (M) umfasst, die auf einen zum Greifen vorgesehenen Bereich zum Entfernen des Coupons vom Träger hinweist, und die erste Fläche (21) des Trägers mindestens einen nichtklebenden Abschnitt (C) umfasst, der sich mindestens bis zu einem Randbereich (11) des Etiketts erstreckt.
  2. Etikett nach Anspruch 1, dadurch gekennzeichnet, dass sich der Randbereich (11) des Etiketts, bis zu dem sich der nichtklebende Abschnitt (C) erstreckt, räumlich von der Markierung (M) entfernt befindet.
  3. Etikett nach einem der Ansprüche 1 oder 2, dadurch gekennzeichnet, dass sich der Rand des Coupons und der Rand des Trägers auf Höhe des Randbereichs (11) des Etiketts, bis zu dem sich der nichtklebende Abschnitt erstreckt, überlappen.
  4. Etikett nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass der Coupon auf Höhe der Markierung (M) über den Träger hinausragt.
  5. Etikett nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass es mindestens zwei Ecken umfasst, wobei sich die Markierung (M) in einer Ecke des Etiketts und sich der nichtklebende Abschnitt (C) in der zweiten Ecke befindet.
  6. Etikett nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass der nichtklebende Abschnitt (C) ein Teil der Fläche (21) des mit Klebstoff bestrichenen Trägers ist, der von einem Aufdruck (70), insbesondere einem Lack, überdeckt ist.
  7. Etikett nach einem der Ansprüche 1 bis 5, dadurch gekennzeichnet, dass der nichtklebende Abschnitt (C) ein Teil der Fläche (21) des Trägers ist, der nicht mit Klebstoff bestrichen ist.
  8. Etikett nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass der Träger (20) aus einem Material besteht, das unter Polyethylenen hoher Dichte, Polypropylenen, Polyvinylchloriden, Polyethylenterephthalaten oder Papier ausgewählt ist.
  9. Etikett nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass der Träger (20) eine Dicke von 12 bis 200 µm, und vorzugsweise von 20 bis 80 µm aufweist.
  10. Etikett nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass der Coupon (50) aus einem Material besteht, das unter Polyethylenen hoher Dichte, Polypropylenen, Polyvinylchloriden, Polyethylenterephthalaten, oder Papier ausgewählt ist.
  11. Etikett nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass der Coupon (50) eine Dicke von 20 bis 200 µm, und vorzugsweise von 20 bis 100 µm, aufweist.
  12. Etikett nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass die abziehbare Folie (40) auf die erste Fläche (21) des Trägers aufgebracht ist, wobei die Fläche der abziehbaren Folie in Kontakt mit der ersten Fläche (21) des Trägers steht, der mit einem das Anhaften verhindernden Material, insbesondere mit Silicon, bedeckt ist.
  13. Etikett nach Anspruch 12, dadurch gekennzeichnet, dass die abziehbare Folie (40) aus einem Material besteht, das insbesondere unter Polyethylenterephthalaten, Polypropylenen oder Papier ausgewählt ist.
  14. Verpackung eines insbesondere kosmetischen Produkts, das ein Etikett nach einem der vorhergehenden Ansprüche umfasst.
  15. Verpackung nach Anspruch 14, dadurch gekennzeichnet, dass sie aus einer Flasche, einem Etui, einem Topf, einem Flakon, einer Tube, oder einem Kanister besteht.
EP04290857A 2003-04-11 2004-04-01 Etikett, insbesondere für Behälter von kosmetischen Produkten Expired - Lifetime EP1467335B1 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FR0304574A FR2853754B1 (fr) 2003-04-11 2003-04-11 Etiquette pour application sur un article, notamment un conditionnement de produit cosmetique
FR0304574 2003-04-11

Publications (3)

Publication Number Publication Date
EP1467335A2 EP1467335A2 (de) 2004-10-13
EP1467335A3 EP1467335A3 (de) 2005-10-26
EP1467335B1 true EP1467335B1 (de) 2007-04-18

Family

ID=32865422

Family Applications (1)

Application Number Title Priority Date Filing Date
EP04290857A Expired - Lifetime EP1467335B1 (de) 2003-04-11 2004-04-01 Etikett, insbesondere für Behälter von kosmetischen Produkten

Country Status (5)

Country Link
EP (1) EP1467335B1 (de)
AT (1) ATE360241T1 (de)
DE (1) DE602004005911T2 (de)
ES (1) ES2285376T3 (de)
FR (1) FR2853754B1 (de)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2335736B1 (es) * 2009-12-11 2010-10-28 David Capdevila Pons Envase de bebida.
WO2011070186A1 (es) * 2009-12-11 2011-06-16 David Capdevila Pons Envase de bebida

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4479838A (en) * 1982-06-22 1984-10-30 Mid America Tag & Label Company, Inc. Coupon structure and method of using the same
FR2611964A1 (fr) * 1987-03-03 1988-09-09 Serre Robert Etiquettes adhesives a usage publicitaire et procede pour la fabrication de telles etiquettes
JP2579361B2 (ja) * 1989-05-09 1997-02-05 凸版印刷株式会社 ラベル付き容器
AU9807098A (en) * 1997-10-21 1999-05-10 Northstar Print Group A peelable label, method of use of the label, and method of making the label
US6991261B2 (en) * 2001-06-22 2006-01-31 Multi-Color Corporation Labels with removable section for in-mold production of in-mold labeled molded containers

Also Published As

Publication number Publication date
ES2285376T3 (es) 2007-11-16
FR2853754A1 (fr) 2004-10-15
EP1467335A3 (de) 2005-10-26
EP1467335A2 (de) 2004-10-13
ATE360241T1 (de) 2007-05-15
DE602004005911T2 (de) 2008-01-17
DE602004005911D1 (de) 2007-05-31
FR2853754B1 (fr) 2005-05-20

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