EP1445201B1 - Verpackung mit Anordnung zur visuellen Inspektion des Inhalts - Google Patents

Verpackung mit Anordnung zur visuellen Inspektion des Inhalts Download PDF

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Publication number
EP1445201B1
EP1445201B1 EP04290052A EP04290052A EP1445201B1 EP 1445201 B1 EP1445201 B1 EP 1445201B1 EP 04290052 A EP04290052 A EP 04290052A EP 04290052 A EP04290052 A EP 04290052A EP 1445201 B1 EP1445201 B1 EP 1445201B1
Authority
EP
European Patent Office
Prior art keywords
strips
package
viewing
package according
observation
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP04290052A
Other languages
English (en)
French (fr)
Other versions
EP1445201A1 (de
Inventor
Mathilde Winckels
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
LOreal SA
Original Assignee
LOreal SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by LOreal SA filed Critical LOreal SA
Publication of EP1445201A1 publication Critical patent/EP1445201A1/de
Application granted granted Critical
Publication of EP1445201B1 publication Critical patent/EP1445201B1/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D25/00—Details of other kinds or types of rigid or semi-rigid containers
    • B65D25/20—External fittings
    • B65D25/205—Means for the attachment of labels, cards, coupons or the like
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42—Details of containers or of foldable or erectable container blanks
    • B65D5/4204—Inspection openings or windows
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42—Details of containers or of foldable or erectable container blanks
    • B65D5/4212—Information or decoration elements, e.g. content indicators, or for mailing
    • B65D5/425—Decoration elements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/14—Advertising or display means not otherwise provided for using special optical effects displaying different signs depending upon the view-point of the observer

Definitions

  • the present invention relates to a packaging for an article, such as an article containing a cosmetic product, and in particular a case or a box.
  • the document EP 0 403 134 also discloses a package that includes a window for viewing an article within the package.
  • the window is constituted by a hologram which makes it possible, depending on the viewing angle, to see an image carried by the hologram or the article present in the packaging.
  • the holograms require certain lighting conditions so that we can correctly visualize the image they carry.
  • the holograms are generally colored, the article present inside the packaging can be viewed through the colored window so that we can visualize the actual aesthetics of the article.
  • the US Patent 6,023,866 further described a card-shaped game formed by a medium on which strips carrying image portions are affixed so as to form a plurality of images, the card not being configured to condition an article.
  • a packaging defining a housing in which is housed an article containing a cosmetic product, which comprises at least one portion configured for, in a first direction of observation, to display at least a part of the article and, in a second direction of observation distinct from the first, to display a first decorative pattern, the portion comprising at least a first transparent element for viewing the article and at least a second element covered with the first pattern, the two elements extending in different planes.
  • the portion may further be configured to, in a third direction of observation distinct from the first and the second, to display a second decorative pattern identical or different from the first.
  • such a packaging makes it possible to observe the article it contains from the outside without it being necessary to open the packaging, while offering a relatively large external surface to decorate.
  • the same packaging offers several different visuals depending on the position with which it is observed.
  • the second element of the packaging may be in the form of a strip, and in particular may comprise several strips arranged parallel to one another.
  • the first transparent element can be made of transparent material, or by an opening. We can visualize the actual aesthetics of the article.
  • the viewing portion may include an inset made from a folded sheet into a plurality of strips.
  • the viewing portion may comprise an insert made by extrusion of a thermoplastic material, or by molding from a single piece of a thermoplastic material, in particular by injection or thermoforming.
  • the packaging can be in the form of a case or case. It can be used to package an article containing a cosmetic product.
  • the invention also relates, independently or in combination with the foregoing, to a packaging defining a housing adapted to contain an article, which comprises at least one portion configured for, in a first direction of observation, to visualize at least a part of the article and, in a second direction of observation distinct from the first, to display a first decorative pattern, the portion comprising at least a first element, made of transparent material, allowing visualizing the article and at least a second element covered with the first pattern, the two elements extending in different planes.
  • the package 10 shown in Figures 1, 1A-1C is in the form of a case. It defines a housing 11 for receiving a perfume bottle 30, for example.
  • the case 10 is of parallelepipedal shape and is made of thermoplastic material. Alternatively, the case may be made of any other material, for example cardboard, wood, metal, etc ... It has six faces, one face 12 is traversed by a window 13, for example of rectangular shape.
  • the window 13 may alternatively be square, circular, oval or any other shape.
  • An insert 20 is fixed in the window 13.
  • the inset 20 comprises a transparent sheet 21 extending in a plane P.
  • Several identical strips 22, each having two opposite faces 22a and 22b, extend in a plane perpendicular to the plane P of the sheet 21, the strips being arranged in parallel with each other.
  • a portion 23 of the sheet 21 surrounds the strips 22 so as to form a peripheral frame which is intended to be fixed on the inner surface of the face 12 of the case, all around the window 13, preferably set back from that so that the strips do not extend beyond the face 12. It is for example glued on the inner surface of a recess 14 surrounding the window.
  • the sheet 21 and the strips 22 are formed from a single piece for example by extrusion of a thermoplastic material.
  • the film may for example be fixed opposite the sheet 21 with respect to the strips, on the outer surface of the face 12.
  • a first decorative pattern A for example trees, is drawn on a first face 22a of the strips, the entire pattern being distributed over all the faces 22a.
  • a second decorative pattern B for example a substantially oval geometric shape, is drawn on the second face 22b of the strips, opposite the first, and distributed over all the faces 22b.
  • thermoplastic material such as, for example, polypropylene, polyethylene or polyethylene terephthalate is extruded so as to produce the sheet 21 and the strips 22 arranged perpendicularly to the sheet as seen in FIG. Figure 2A.
  • a printing roll is then passed over the insert 20 by moving it perpendicularly to the strips 22, as shown in FIG. 2B. This prints the first decorative pattern A on the faces 22a.
  • a printing roll is then passed in the other direction so as to print the second decorative pattern B on the second faces 22b opposite the first ones (see FIG. 2C).
  • the strips 22 flatten so that they protect from any printing the sheet 21 of the insert which remains transparent.
  • the insert thus obtained is inserted into the case which has been obtained in a conventional manner.
  • the inset 20 is for example glued over its entire periphery 23 on the inner surface of the face 12 surrounding the window, in particular on the inner surface of the recess 14.
  • the wall in which the window is formed can be curved.
  • This is for example a cylindrical form of packaging.
  • the strips are then no longer arranged parallel to each other, and are each arranged perpendicular to the curved wall.
  • each pattern appears progressively as one moves along this curve.
  • the packaging 110 shown in Figures 3A to 3C is in the form of a holster identical to that which has just been described but has an insert 120 different from that just described.
  • a perfume bottle 130 is also housed inside the packaging.
  • the inset 120 is formed by a sheet 121 folded so as to form first strips 122, arranged in the same plane, separated by ridges 123 formed by second and third strips 123a and 123b.
  • a decorative pattern A for example a rectangle ( Figure 4A).
  • the pattern A is distributed over the second strips 123a while the remainder of the sheet 121, namely the strips 122 and 123b, remains transparent.
  • the second strips 123a are folded to form an angle of 45 ° to the plane of the strips 122 and the third strips 123b are bent to form an angle of 90 ° to the plane of the strips 122 (see Figure 4B).
  • a transparent support film 124 is adhered to the faces of the first strips 122, opposite the ridges 123, so as to hold the entire sheet 121 thus folded (see FIG. 4C).
  • the inset 120 thus obtained is fixed in the case 130 by gluing for example the periphery of the film 124 on the inner surface of the face 112, around the window 130, the crests 123 being oriented towards the inside of the case .
  • the inset 120 can be fixed in the other direction, namely by arranging the crests 123 to the outside of the case and the film 124 inwardly.
  • the insert can then be glued on its periphery in the case, on a recess provided around the window 113 so that the peaks do not overflow the window. It is then possible to provide a protective film protecting the inset from the outside which can be fixed opposite the film 124 and glued to the outer surface of the face 112.
  • the three strips have an identical width.
  • the first strips 222 are transparent while a first pattern A is printed on the second strips 223a and a second pattern B is printed on the third strips 223b.
  • the second and third strips are this time glued together and are arranged substantially perpendicular to the first strips 222 which extend in the same plane.
  • a transparent support film 224 may also be adhered to the faces of the first strips 222 so as to hold the entire sheet thus folded. This gives the same visual as with the insert described in the first embodiment.
  • the insert may be formed by a peripheral frame which extends in a plane and defines a rectangular opening, and by strips reported.
  • the strips are arranged parallel to each other and extend for example in a plane perpendicular to the plane of the frame.
  • the two ends of the strips are for example inserted in slots provided in the frame so as to be held in the frame.
  • the strips can be printed on one or both faces before being inserted into the frame. They can for example be printed before being cut into a strip, or after being cut.
  • the perfume bottle can be visualized when looking at the case in a direction perpendicular to the plane of the frame while looking through the opening.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Cartons (AREA)
  • Packages (AREA)
  • Bag Frames (AREA)
  • Packaging Of Annular Or Rod-Shaped Articles, Wearing Apparel, Cassettes, Or The Like (AREA)
  • Auxiliary Devices For And Details Of Packaging Control (AREA)
  • Making Paper Articles (AREA)
  • Basic Packing Technique (AREA)

Claims (10)

  1. Verpackung (10; 110), die eine Aufnahme (11; 111) begrenzt, in der ein Artikel (30; 130) angeordnet ist, der ein kosmetisches Produkt enthält, dadurch gekennzeichnet, dass sie mindestens einen Abschnitt (20; 120; 220) aufweist, der konfiguriert ist, um es in einer ersten Betrachtungsrichtung zu ermöglichen, mindestens einen Teil des Artikels (30; 130) sichtbar zu machen, und um es in einer zweiten Betrachtungsrichtung, die sich von der ersten unterscheidet, zu ermöglichen, ein erstes Dekormuster (A) sichtbar zu machen, wobei der Abschnitt mindestens ein erstes transparentes Element (21; 122, 123b; 222), das die Sichtbarmachung des Artikels ermöglicht, und mindestens ein zweites, vom ersten Muster bedecktes Element (22a; 123a; 223a) aufweist, wobei die beiden Elemente sich in unterschiedlichen Ebenen erstrecken.
  2. Verpackung nach Anspruch 1, dadurch gekennzeichnet, dass der Abschnitt (20; 120; 220) konfiguriert ist, um es gemäß einer dritten Betrachtungsrichtung, die sich von der ersten und der zweiten unterscheidet, zu ermöglichen, ein zweites Dekormuster (B) sichtbar zu machen, das gleich dem ersten oder davon unterschiedlich ist.
  3. Verpackung nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass das zweite Element die Form eines Bands hat.
  4. Verpackung nach dem vorhergehenden Anspruch, dadurch gekennzeichnet, dass das zweite Element mehrere Bänder aufweist, die parallel zueinander angeordnet sind.
  5. Verpackung nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass das erste transparente Element aus transparentem Material oder durch eine Öffnung hergestellt wird.
  6. Verpackung nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass der Sichtbarmachungsabschnitt (120; 220) eine Beilage aufweist, die ausgehend von einer in mehrere Bänder gefalteten Folie hergestellt wird.
  7. Verpackung nach einem der Ansprüche 1 bis 5, dadurch gekennzeichnet, dass der Sichtbarmachungsabschnitt (20) eine Beilage aufweist, die durch Extrudieren eines thermoplastischen Materials oder durch Formen ausgehend von einem einzigen Teil aus thermoplastischem Material hergestellt wird, insbesondere durch Spritzen oder Wärmeformen.
  8. Verpackung nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass sie in Form eines Gehäuses oder eines Etuis vorliegt.
  9. Verwendung einer Verpackung nach einem der vorhergehenden Ansprüche zum Verpacken eines ein Kosmetikprodukt enthaltenden Artikels.
  10. Verpackung (10; 110), die eine Aufnahme (11; 111) begrenzt, die einen Artikel (30; 130) enthalten kann, die mindestens einen Abschnitt (20; 120; 220) aufweist, der konfiguriert ist, um es in einer ersten Betrachtungsrichtung zu ermöglichen, mindestens einen Teil des Artikels sichtbar zu machen, und es in einer zweiten Betrachtungsrichtung, die sich von der ersten unterscheidet, zu ermöglichen, ein erstes Dekormuster (A) sichtbar zu machen, dadurch gekennzeichnet, dass der Abschnitt mindestens ein erstes aus transparentem Material hergestelltes Element (21; 122, 123b; 222), das die Sichtbarmachung des Artikels ermöglicht, und mindestens ein zweites, vom ersten Muster bedecktes Element (22a; 123a; 223a) aufweist, wobei die beiden Elemente sich in unterschiedlichen Ebenen erstrecken.
EP04290052A 2003-02-07 2004-01-08 Verpackung mit Anordnung zur visuellen Inspektion des Inhalts Expired - Lifetime EP1445201B1 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FR0301480 2003-02-07
FR0301480A FR2850950B1 (fr) 2003-02-07 2003-02-07 Conditionnement pour un article permettant sa visualisation

Publications (2)

Publication Number Publication Date
EP1445201A1 EP1445201A1 (de) 2004-08-11
EP1445201B1 true EP1445201B1 (de) 2007-09-26

Family

ID=32606021

Family Applications (1)

Application Number Title Priority Date Filing Date
EP04290052A Expired - Lifetime EP1445201B1 (de) 2003-02-07 2004-01-08 Verpackung mit Anordnung zur visuellen Inspektion des Inhalts

Country Status (5)

Country Link
EP (1) EP1445201B1 (de)
AT (1) ATE374149T1 (de)
DE (1) DE602004009118T2 (de)
ES (1) ES2294441T3 (de)
FR (1) FR2850950B1 (de)

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR553380A (fr) * 1922-06-27 1923-05-23 Procédé d'établissement des panneaux de publicité ou autres
FR1012868A (fr) * 1950-02-15 1952-07-18 Panneau publicitaire
FR1372613A (fr) * 1963-08-06 1964-09-18 Tableau à vues changeantes automatiques selon l'angle de la vision
US3290814A (en) * 1965-06-04 1966-12-13 Jelinek Jaroslaw Master perspective
US5142384A (en) * 1989-06-08 1992-08-25 Ilford Limited Holograms for packaging and display uses
US6023866A (en) * 1997-04-18 2000-02-15 Scratch-Art Company, Inc. Triple-view picture kit

Also Published As

Publication number Publication date
DE602004009118D1 (de) 2007-11-08
DE602004009118T2 (de) 2008-06-26
EP1445201A1 (de) 2004-08-11
FR2850950A1 (fr) 2004-08-13
ATE374149T1 (de) 2007-10-15
ES2294441T3 (es) 2008-04-01
FR2850950B1 (fr) 2005-06-24

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