EP1053538B1 - Installation publicitaire - Google Patents

Installation publicitaire Download PDF

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Publication number
EP1053538B1
EP1053538B1 EP99900869A EP99900869A EP1053538B1 EP 1053538 B1 EP1053538 B1 EP 1053538B1 EP 99900869 A EP99900869 A EP 99900869A EP 99900869 A EP99900869 A EP 99900869A EP 1053538 B1 EP1053538 B1 EP 1053538B1
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EP
European Patent Office
Prior art keywords
advertising
installation
targeted
dissemination
message
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP99900869A
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German (de)
English (en)
Other versions
EP1053538A1 (fr
Inventor
Max Hiltbrunner
Kuno Marbet
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Kuno Marbet Intern Patente & Lizenzen
Original Assignee
Kuno Marbet Intern Patente & Lizenzen
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Application filed by Kuno Marbet Intern Patente & Lizenzen filed Critical Kuno Marbet Intern Patente & Lizenzen
Publication of EP1053538A1 publication Critical patent/EP1053538A1/fr
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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Definitions

  • the invention relates to an advertising system with a device for storing Advertising messages and an information dissemination device.
  • DE-A1-195 23 518 (Neven), see the preamble of claim 1, describes a control device in which by means of image evaluation, the optical flow of one recorded by a video camera Image sequence is determined and depending on the flow field parameters visual and / or acoustic events can be controlled. According to your description in column 2, lines 1-12 Embodiment can control device for controlling Billboards used in a supermarket. By measuring the through the The flow of visitors generated optical flow strengths is first determined in which Many departments and in which few visitors are present. Then be Advertisements made for products in the empty departments. Avoiding the Dissemination of non-specific advertising is achieved with the control device according to DE-A1-195 23 518 not reached.
  • Another problem with common advertising is that advertising or the advertisement is often not delivered at the right time.
  • the careful one Preparation and implementation of an advertising campaign for example coordinated advertising messages via posters, radio and television long-term planning, which often spans several, is required Spans months or even years.
  • an advertising campaign for example coordinated advertising messages via posters, radio and television long-term planning, which often spans several, is required Spans months or even years.
  • a costly advertising campaign can therefore be yours fail to achieve the intended effect simply because they are not at the right time for the potential Customers arrive.
  • the advertising success is then through the transmission of the Advertising or advertising impaired at an inappropriate time.
  • the object of the invention is to provide an advertising system which has the disadvantages Known advertising systems in relation to oversaturation with unspecific advertising or advertising and / or dissemination of advertising or advertising to unsuitable Overcomes times and thereby contributes to an improvement in advertising success, and a method for operating such an advertising system.
  • An advertising-specific situation parameter is any parameter which is believed to be related to this Parameters and the advertising success of advertising distributed in a specific situation gives. According to this definition, certain characteristics of people, can which advertising is to be distributed is regarded as an advertising-specific situation parameter (e.g. brand of a driver’s car for auto advertising as it is likely it is futile to advertise a Weg-Chevaux to a Cadillac driver; Hair growth of a person for hair restorer advertising that is used by a bald man is more promising than a completely hairy one; Mother tongue one Person to be influenced with advertising, as advertising in Swiss German for the most Japanese is futile, etc.).
  • an advertising-specific situation parameter e.g. brand of a driver’s car for auto advertising as it is likely it is futile to advertise a Weg-Chevaux to a Cadillac driver; Hair growth of a person for hair restorer advertising that is used by a bald man is more promising than a completely hairy one; Mother tongue one Person to be influenced with advertising, as advertising in Swiss German for the
  • the advertising system according to the invention thus allows a situation parameterization in the With regard to the advertising-specific situation.
  • the situation parameterization for advertising-specific communication the effectiveness of that with the invention Promotional advertising improved.
  • the invention is suitable Especially for use at points of sale (point sales) such as petrol stations, large shops, Drive-Thru's, restaurants, banks, etc.
  • the determination device is the advertising installation arranged in the distribution area of the information distribution device, wherein under the spread area of an information diffusion device Area is understood in which advertising messages about the information dissemination device can be disseminated effectively.
  • the advertising is in essentially where the advertising-specific situation parameter is determined becomes.
  • An example of this embodiment of the invention is that described below Advertising system for a petrol station, in which the determination device in Form of a video camera is installed at a fuel pump, which also has a screen installed to disseminate advertising messages.
  • advertising message be distributed in a location remote from the location of the investigation. For example, at a Motorway uses a determining device to determine the vehicle type of a vehicle to be placed on an electronic billboard in the direction of travel a few kilometers from the investigation site, an advertising message for products display that are particularly suitable for this vehicle type.
  • the determination device an advertising device according to the invention an input device for manual Enter an advertising-specific situation parameter.
  • the advertising-specific situation parameter to be determined is only unreliable or cannot be determined fully automatically at all, so that for determination of the advertising-specific situation parameter additionally a (human) Observer is required. The observer can then use the advertising-specific one determined by him Situation parameters by hand using the input device in the advertising system enter.
  • an advertising installation according to the invention can also be used for fully automatic determination of one, several or even all of the ones to be determined advertising-specific situation parameters.
  • the determination device preferably has an advertising system according to the invention a video camera for image (i.e. visual) detection of one or more advertising-specific situation parameters.
  • image i.e. visual
  • On the basis of the video camera captured images may be a preferred embodiment of the invention or several advertising-specific situation parameters are determined fully automatically.
  • one or more of the to be determined advertising-specific situation parameters based on those by the video camera recorded images determined by a human surgeon.
  • the determination device comprises an advertising system according to the invention one or more meteorological Sensor for determining one or more current meteorological (s) Measured variables as advertising-specific situation parameters. Accordingly, in the Storage device for several different advertising messages for products and / or Services stored, which are especially for certain, by means of the to be determined meteorological measurable weather conditions, are suitable.
  • the determination device comprises a receiver for receiving electromagnetic waves transmitted signals to certain signals as advertising-specific situation parameters to investigate.
  • This variant of the invention is particularly advantageous in connection applicable with telemetry devices for the transmission of vehicle data as they are already used occasionally today and widely used in the future should be. Such telemetry devices are e.g. in connection with Heavy vehicle taxes, vehicle theft prevention, general traffic surveillance etc. planned. With a suitable recipient, however, others can electromagnetic signals are received, e.g. that of mobile phones transmitted identification signals, etc.
  • the determination device of an advertising installation according to the invention can also be used be provided with a device for measuring fragrances in order to obtain these measurement results to use as an advertising-specific situation parameter.
  • a measuring device can e.g. are based on biometric measurement techniques. For example, in a Pedestrian passage, the perfume used by a passer-by can be determined, followed by an advertising message about a new perfume of the corresponding Spread brand.
  • the information dissemination device preferably comprises one according to the invention Advertising system at least one screen and at least one speaker for the audiovisual distribution of advertising messages.
  • the information dissemination device can also only loudspeaker means for purely acoustic information dissemination, only visual Display means, for example in the form of electronic bulletin boards or in the form of Screens for purely visual information dissemination, combinations of these Include means and / or other suitable means of disseminating information.
  • Static data can be stored in the storage device of the advertising installation according to the invention and / or dynamic advertising messages can be stored.
  • a static Advertising message is an essentially unchanging advertising message to understand e.g. a predefined advertising text, a (still) image in the form of a Advertising posters, moving pictures in the form of an advertising film, an acoustic slogan, etc.
  • a dynamic advertising message can be changed continuously.
  • a dynamic advertising message can e.g. consist of a screen text, the values from a continuously updated database.
  • a dynamic advertising message a constantly updated homepage from the Internet contain.
  • Further information can also be stored in the storage device are not directly related to the advertising content, but e.g. from whole general interest (e.g. time and date display, display of outside temperature etc.).
  • the advertising-specific situation parameter identifies the bank of a customer who pays his bill using a credit card.
  • the detection device of the advertising system according to this embodiment of the invention consists essentially of the reading device for reading the credit card.
  • the control device of the advertising system then makes online access on a continuously updated database on which investment recommendations the customer's identified bank are stored. These current investment recommendations "his" bank will give the customer along with the invoice receipt printed out for the invoice to be paid.
  • the current investment recommendation is therefore a dynamic advertising message.
  • This embodiment of the invention just described also has the further Advantage on that the customer is a top-current, but still for a long time effective advertising message because it is available in printed form.
  • the determination device of an advertising installation according to the invention can be advantageous Way can also be used for monitoring and control purposes, which in have no direct connection with the distribution of advertising.
  • the Detection device people and other objects optically, acoustically, due to electromagnetic signals (also via satellite) and / or based on smells can recognize, it is for civil or military applications in the field of security technology suitable for personal and / or property protection.
  • the investigating device an advertising system according to the invention e.g. for surveillance and / or control of government buildings, border crossings, aircraft, airports, Industrial facilities, shipping ports, prisons, security zones and special vehicles be used.
  • a current advertising-specific situation parameter is determined in the form of a certain characteristic of people, followed by a second Step a control device of the advertising system depending on the determined Situation parameter one of a plurality of stored in a storage device Selects advertising messages and in a third step the selected advertising message is distributed via an information diffusion device.
  • the time period is between the determination of the advertising-specific situation parameter in the first Step and the start of spreading the advertising message in the third step smaller than about three minutes.
  • the time period is preferably only a few Seconds.
  • the method is particularly preferably applied in real time.
  • the selected advertising message spread in the area of the table in the restaurant at which the driver of the vehicle, the brand of which was determined in the first step.
  • a sufficiently long period of time is between the first and the third process step to ensure that the Promotional message is only spread after the driver is seated at the table Has.
  • the vehicle brand is to be refueled on a fuel pump Vehicle as the current advertising-specific situation parameter determined.
  • an advertising message for especially for the identified vehicle brand suitable products and / or services are selected and then in third step spreads the selected advertising message in the area of that fuel pump, at which the vehicle is refueled, the brand of which is determined in the first step has been.
  • the driver of the vehicle is practical while refueling the vehicle nothing to do, which is why he is particularly receptive to advertising at this time is. This embodiment of the invention thus makes it particularly large Successful advertising.
  • the second step of the method according to this embodiment of the invention is then selected an advertising message in the language determined in the first step, and third step of the process is the advertising message in this language in the field of Pedestrian passage is spread.
  • This embodiment of the invention makes it special an overwhelming advertising success for tourists who are far from their homeland achieved.
  • a method for the Operation of an advertising system in the first step two different advertising-specific Situation parameters determined, e.g. the outside temperature in the vicinity of a petrol station as well as the vehicle brand of a vehicle to be refueled at a petrol station.
  • advertising-specific Situation parameters e.g. the outside temperature in the vicinity of a petrol station as well as the vehicle brand of a vehicle to be refueled at a petrol station.
  • This advertising message can e.g. at cold temperatures (first advertising-specific situation parameter) advertising for winter equipment for the determined vehicle brand (second advertising-specific situation parameter). At warm temperatures (first advertising-specific situation parameter) can in the advertising message for an air conditioning system for the identified vehicle brand (second advertising-specific situation parameter).
  • the selected advertising message is transmitted via an information distribution device common.
  • a billboard 10 according to is shown in a simplified schematic form a preferred embodiment of the invention.
  • the billboard 10 includes a storage device 20 for storing a plurality of any Advertising messages and an information dissemination device 30 for dissemination of these advertising messages.
  • the advertising installation 10 further comprises a determination device 40 for determining at least one current advertising-specific situation parameter as well as a control device 50 in order depending on the determined Situation parameters of one of the advertising messages stored in the storage device 20 to select and via the information diffusion device 30 spread.
  • the advertisement 10 according to the embodiment of the invention shown in Figure 1 is intended for use at petrol stations to refuel vehicles.
  • the determination device 40 has a video camera 44.
  • a single video camera 44 is shown in FIG.
  • the determining device 40 may use a plurality instead of a single one of video cameras 44 installed at various locations. So is For example, it is possible to have a separate video camera for each petrol station in a petrol station to use.
  • the video camera 44 shown in FIG. 1 is continuously switched on.
  • a Sensor e.g. an infrared sensor or an ultrasonic sensor
  • the video camera 44 with a Sensor is only switched on when there is at least one vehicle in the video camera 44 recorded area.
  • the determination control circuit 42 has an image processing unit (not shown) designed in this way is that an automatic determination of the current advertising-specific to be determined Situation parameters is possible.
  • the invention is the current advertising-specific situation parameter of the vehicle type of a vehicle parked for refueling at a petrol pump. Is to the image processing unit of the determination control circuit 42 for automatic Detection of vehicle types based on image sequences with the video camera 44 recorded and via a suitable transmission line to the image processing unit transferred, trained.
  • the automatic detection happens in Quasi-real time, i.e. the time delay between the recording of a Image sequence by the video camera 44, on which a vehicle can be clearly recognized and the automatic determination of the vehicle type of this vehicle is not is longer than a few seconds, preferably less than 10 seconds.
  • the determining device 40 in addition to the video camera 44 and the automatic Image processing unit further sensors for determining certain vehicle features (such as weight, width, length and / or height of the vehicle), which automatically measure the vehicle parameters to be measured and send them to the Detection control circuit 42 transmitted.
  • certain vehicle features such as weight, width, length and / or height of the vehicle
  • the determination control circuit 42 gives the determined current advertising-specific Situation parameters, i.e. the determined vehicle type to the control device 50 of the advertising system 10 further. It is preferably determined together with the advertising-specific situation parameters simultaneously passed on the location (advertising location), on which the current advertising-specific situation parameter is determined has been. This is particularly useful in those cases where using a single video camera 44 several fuel pumps are monitored simultaneously, each with its own Screen 34 of the information distribution device 30 are equipped. In this The advertising location, together with the determined vehicle type, e.g.
  • the determining device comprises 40 instead of the image processing unit for automatic detection of the vehicle type one or more screens (not shown) on which the by means of one (or more) video cameras 44 captured image sequences in real time or can be displayed in quasi real time.
  • a display in quasi real time again understood a representation in which the time delay between the recording of an image sequence by a video camera and the display thereof Image sequence on a screen is no longer than a few seconds.
  • the operator monitors those recorded by the one or more video cameras 44 and image sequences displayed on one or more screens and uses these image sequences to determine one or more current advertising-specific ones Situation parameters, e.g. the type or brand of a vehicle that is in the Detection range of a video camera 44 is located.
  • the determination device 40 further comprises an input device (e.g. in the form of a keyboard) with the help of which the surgeon determines the one or more current advertising-specific determined Enter situation parameters and transmit them to the determination control circuit 42 can.
  • the input device (not shown) can be used simultaneously the location (advertising location) where the current advertising-specific Situation parameters were determined, this location as with the next The embodiment of the invention mentioned above, in turn, from an identification number a fuel pump or information dissemination screen 34 can.
  • the control device 50 of the advertising system 10 selects depending on of the currently determined vehicle type automatically one in the storage device 20 saved advertising messages in the form of an advertising film.
  • An alternative Embodiment of the invention are additional current advertising-specific situation parameters in the form of automatically measured meteorological parameters transmitted to the control device 50 and the control device 50 is such trained them to choose a commercial from the variety in the Storage device 20 stored advertising films in addition to the determined vehicle type the determined current meteorological parameters are also taken into account.
  • this embodiment of the advertising system 10 it is for example possible, a motorist who in winter weather conditions for Refueling comes to a gas station while refueling his car while watching a commercial to demonstrate for winter tires that are specifically suitable for his vehicle type. In very bad weather, a driver can also be recommended in this Weather better to use the train instead of the car. In hot summer weather can e.g. an advertising film for a new convertible model of his Car brand or an air conditioner suitable for its car brand or for its vehicle type be demonstrated.
  • the advertising message can also provide information in hot weather to treat heat collapse or the nearest emergency number Hospital included. This ensures that a certain advertisement Reached customers at a convenient time, e.g. an advertisement for winter products when it snows, an advertisement for sunscreen in full sun, an advertisement for umbrellas when it rains etc.
  • the control device 50 of the advertising system 10 controls one or more video players (not shown) such that immediately after the selection - depending one or more determined current advertising-specific situation parameters -
  • the video to be shown a video player with the playback of the selected commercials begins. It is in the schematic representation in Figure 1 is immaterial whether the video player as part of the (merely conceptual) Unit of the storage device 20 or the (conceptual) unit of the information dissemination device 30 is considered.
  • FIG. 1 The embodiment of the invention shown in FIG. 1 is for the sake of simplicity only a single screen 34 of the information distribution device 30 is shown.
  • the advertising installation 10 contains only a single video player, which is connected to the screen 34 via a fixed transmission line. In In this case, there is no need to transfer the advertising location mentioned above. As soon as the video device - controlled by the control device 50 - with the playback of the advertising film begins, this advertising film is displayed on the screen 34 and spread the appropriate advertising message around the screen 34.
  • the information distribution device includes 30, however, a variety of screens 34 that are on different Locations, e.g. at every petrol station in a petrol station.
  • the control device 50 is in this embodiment of the invention by the determining device 40 In addition to the vehicle type determined, the advertising location is also transmitted. The control device 50 then determines that screen 34 which is for the Distribution of the advertising film is most suitable with regard to the advertising location.
  • the Information distribution device 30 additionally includes an information distribution control circuit 32.
  • the control device 50 gives an identification number of the screen 34 and depending on the advertising location an identification number of the video player on which the according selected commercial of the determined vehicle type is played to the information distribution control circuit 32 further, whereupon this a connection between the video player and that determined by the control device Produces screen 34 so that the selected commercial on the in view of the The most suitable advertising location 34 is shown and the advertising message is thus disseminated in the area in which the current advertising-specific Situation parameter was determined.
  • the screen 34 shown in FIG. 1 (or the Variety of screens 34) additionally with speakers for audiovisual distribution can be equipped with advertising messages in the form of sound films.
  • the method according to the invention for the operation of the advertising system 10 is in a first step by means of a determination device 40 at least one current advertising-specific situation parameter is determined.
  • the investigation can be done automatically or by an operator who the situation parameter is determined with the aid of the determination device 40.
  • As current Situation parameter is used in the method for the operation of that shown in FIG Advertising system 10 of the vehicle type of a vehicle to be refueled at a petrol station determined.
  • control device 50 switches off a plurality of commercials stored in the storage device 20 selected in which products and / or services are advertised, that are particularly suitable for the determined vehicle type.
  • the invention is an advertising system and a method of operating an advertising system is specified, which is the spread advertising messages tailored to specific people or enable advertising.
  • the advertising system according to the invention enables and the method according to the invention the dissemination of advertising or advertising at a favorable price in relation to the advertised goods and / or services Time. With the advertising system and the method according to the invention achieved an improvement in advertising success.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Iron Core Of Rotating Electric Machines (AREA)
  • Massaging Devices (AREA)
  • Infusion, Injection, And Reservoir Apparatuses (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Road Signs Or Road Markings (AREA)
  • Navigation (AREA)
  • Telephonic Communication Services (AREA)

Claims (10)

  1. Installation publicitaire (10) comportant un dispositif (20) pour mémoriser des messages publicitaires, un dispositif de détermination (40), un dispositif de commande (50) et un dispositif de diffusion d'informations (30), caractérisée en ce que le dispositif de détermination (40) pour déterminer au moins un paramètre de situation actuel spécifique sur le plan publicitaire sous la forme d'une certaine caractéristique de personnes auxquelles la publicité est destinée, et le dispositif de commande (50) sont prévus pour sélectionner, en fonction du paramètre de situation détecté, l'un des messages publicitaires mémorisés et pour le diffuser via le dispositif de diffusion d'informations (30).
  2. Installation publicitaire (10) selon la revendication 1, caractérisée en ce que le dispositif de détermination (40) est agencé dans la zone de diffusion du dispositif de diffusion d'informations (30).
  3. Installation publicitaire (10) selon l'une ou l'autre des revendications 1 ou 2, caractérisée en ce que le dispositif de détermination (40) comprend un dispositif de saisie pour la saisie manuelle d'un paramètre de situation spécifique sur le plan publicitaire.
  4. Installation publicitaire (10) selon l'une quelconque des revendications 1 à 3, caractérisée en ce que le dispositif de détermination (40) comprend un dispositif (42, 44) pour la détermination automatique d'un paramètre de situation spécifique sur le plan publicitaire.
  5. Installation publicitaire (10) selon l'une quelconque des revendications 1 à 4, caractérisée en ce que le dispositif de détermination (40) comprend une caméra vidéo (44) pour la détermination par images d'un paramètre de situation spécifique sur le plan publicitaire.
  6. Installation publicitaire (10) selon l'une quelconque des revendications 1 à 5, caractérisée en ce que le dispositif de détermination (40) comprend un palpeur de mesure météorologique pour déterminer une grandeur de mesure météorologique actuelle à titre de paramètre de situation supplémentaire spécifique sur le plan publicitaire, et en ce que des messages publicitaires différents pour des produits et/ou des services sont mémorisés dans le dispositif de mémorisation, qui conviennent particulièrement à certaines situations météorologiques susceptibles d'être caractérisées au moyen de la grandeur de mesure météorologique à déteminer.
  7. Installation publicitaire (10) selon l'une quelconque des revendications 1 à 6, caractérisée en ce que le dispositif de détermination (40) comprend un récepteur pour recevoir des signaux transmis à l'aide d'ondes électromagnétiques, afin de déterminer certains signaux à titre de paramètres de situation spécifiques sur le plan publicitaire.
  8. Installation publicitaire (10) selon l'une quelconque des revendications 1 à 7, caractérisée en ce que le dispositif de diffusion d'informations (30) comprend au moins un écran (34) et au moins un haut-parleur pour la diffusion audio-visuelle de messages publicitaires.
  9. Procédé pour le fonctionnement d'une installation publicitaire (10) en particulier selon la revendication 1, caractérisé en ce que dans une première étape, on détermine au moyen d'un dispositif de détermination (40) au moins un paramètre de situation actuel spécifique sur le plan publicitaire sous la forme d'une certaine caractéristique de personnes auxquelles la publicité est destinée, suite à quoi un dispositif de commande (50) sélectionne dans une deuxième étape, en fonction du paramètre de situation déterminé, un message parmi une multitude de messages publicitaires mémorisés dans un dispositif de mémorisation (20), et dans une troisième étape le message publicitaire sélectionné est diffusé via un dispositif de diffusion d'informations (30).
  10. Procédé selon la revendication 9, caractérisé en ce que dans la première étape, on détermine la marque d'un véhicule automobile à ravitailler en carburant dans une station-service, à titre de paramètre de situation actuel spécifique sur le plan publicitaire, et en ce que dans la deuxième étape on sélectionne un message publicitaire pour des produits et/ou des services appropriés en particulier pour la marque de véhicule déterminée, et ensuite on diffuse ledit message dans la troisième étape.
EP99900869A 1998-02-05 1999-02-04 Installation publicitaire Expired - Lifetime EP1053538B1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
CH28898 1998-02-05
CH28898 1998-02-05
PCT/CH1999/000048 WO1999040558A1 (fr) 1998-02-05 1999-02-04 Installation publicitaire

Publications (2)

Publication Number Publication Date
EP1053538A1 EP1053538A1 (fr) 2000-11-22
EP1053538B1 true EP1053538B1 (fr) 2002-06-12

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Family Applications (1)

Application Number Title Priority Date Filing Date
EP99900869A Expired - Lifetime EP1053538B1 (fr) 1998-02-05 1999-02-04 Installation publicitaire

Country Status (5)

Country Link
EP (1) EP1053538B1 (fr)
AT (1) ATE219273T1 (fr)
AU (1) AU2044599A (fr)
DE (1) DE59901726D1 (fr)
WO (1) WO1999040558A1 (fr)

Cited By (1)

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Publication number Priority date Publication date Assignee Title
DE102013223680A1 (de) 2013-11-20 2015-05-21 Bayerische Motoren Werke Aktiengesellschaft Kraftfahrzeug

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SE514005C2 (sv) * 1999-02-23 2000-12-11 Dhj Media Ab Informationssystem
SE514006C2 (sv) * 1999-02-23 2000-12-11 Dhj Media Ab Informationssystem
DE10027365A1 (de) * 2000-06-02 2002-01-03 Zn Vision Technologies Ag Objektbezogene Steuerung von Informations- und Werbeträgern
AT513966B1 (de) * 2013-01-25 2017-02-15 Easyplex Software Gmbh Informationsanzeigevorrichtung mit einem Bildschirm zur Anzeige von Informationen
DE102020212686A1 (de) 2020-10-07 2022-04-07 Volkswagen Aktiengesellschaft Verfahren zum Betreiben eines Informationssystems in Zusammenhang mit einem Kraftfahrzeug, Navigationshilfe hierfür sowie elektrisch antreibbares Kraftfahrzeug

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US3988533A (en) * 1974-09-30 1976-10-26 Video Tek, Inc. Video-type universal motion and intrusion detection system
US4737131A (en) * 1985-05-15 1988-04-12 Vladimir Sirota Toy
EP0344672A1 (fr) * 1988-05-27 1989-12-06 Electric Avenue, Inc. Communication avec les clients et système d'informations
US5473368A (en) * 1988-11-29 1995-12-05 Hart; Frank J. Interactive surveillance device
DE19523518A1 (de) * 1995-06-30 1997-01-02 Jun Hartmut Neven Steuerung von audiovisuellen Ereignissen mittels optischem Fluß

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102013223680A1 (de) 2013-11-20 2015-05-21 Bayerische Motoren Werke Aktiengesellschaft Kraftfahrzeug
WO2015074942A1 (fr) * 2013-11-20 2015-05-28 Bayerische Motoren Werke Aktiengesellschaft Véhicule automobile comprenant un dispositif d'identification du chauffeur et un émetteur de signal d'identification du conducteur
US9858734B2 (en) 2013-11-20 2018-01-02 Bayerische Motoren Werke Aktiengesellschaft Motor vehicle having a driver identification device and driver identification signal transmitter

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Publication number Publication date
EP1053538A1 (fr) 2000-11-22
AU2044599A (en) 1999-08-23
DE59901726D1 (de) 2002-07-18
WO1999040558A1 (fr) 1999-08-12
ATE219273T1 (de) 2002-06-15

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