EP1023714B1 - Vorrichtung zum darstellen von werbung in der nähe von autobahnen - Google Patents

Vorrichtung zum darstellen von werbung in der nähe von autobahnen Download PDF

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Publication number
EP1023714B1
EP1023714B1 EP97918295A EP97918295A EP1023714B1 EP 1023714 B1 EP1023714 B1 EP 1023714B1 EP 97918295 A EP97918295 A EP 97918295A EP 97918295 A EP97918295 A EP 97918295A EP 1023714 B1 EP1023714 B1 EP 1023714B1
Authority
EP
European Patent Office
Prior art keywords
broadsheet
modifying part
equipment according
modifying
equipment
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP97918295A
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English (en)
French (fr)
Other versions
EP1023714A1 (de
Inventor
Andras Gotzy
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
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Individual
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Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP1023714A1 publication Critical patent/EP1023714A1/de
Application granted granted Critical
Publication of EP1023714B1 publication Critical patent/EP1023714B1/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects

Definitions

  • the invention relates to an equipment for supplying highway advertisement, comprising a broadsheet.
  • Advertisements combined with movement are well known; the moving parts are operated by means of an electric motor. Such an equipment can present at most three different advertisements, and the investment and running costs are very high (particularly because of the high energy consumption). Other disadvantages are that they go wrong easily and the repairing is quite complicated.
  • the object of the present invention is to provide an equipment for supplying highway advertisement using movement as an element of effect without a motor mechanism, and therefore having much lower investment and running costs than the similar equipments known in the art, but being much more effective to attract attention.
  • the invention is based on the recognition that it is not necessary to induce movements in the equipment or in its structure itself if the person whose attention is to be guided to the broadsheet moves with at least a minimal speed towards it; this requirement is fulfilled necessarily and automatically when persons are moving in road vehicles towards broadsheets placed by the side of the road. Namely, if another board is put in front of the first one at a (minimum) distance, covering at least a part of the first board from the point of view of the traveller, the moving person perceives as if the front board is moving as compared to the second one behind it; this is, of course, just a result of a visual fallacy induced by the fact that the front board is nearer the moving person.
  • the boards are fixed in relation to each other, said illusive movement seems real for the observer; therefore, the advertising equipment fulfils its attention-attracting function stressed and extended by movements very effectively.
  • the object of the present invention is accomplished by an equipment for supplying highway advertisement according to claim 1.
  • the one or more modifying element(s) can be fixed in front of the broadsheet by any suitable means, e.g. said element(s) can stand on legs or can be fixed to the framework of the broadsheet.
  • said fixing constructions, e.g. bars, are covered by the modificating element or part, and they are e.g. perpendicular to the broadsheet.
  • the projection of the modifying part on the advertising surface of the broadsheet is smaller than said surface, and preferably not larger than the half of said surface.
  • the modifying element is smaller - usually much smaller - than the broadsheet. Under such relations the person moving towards the broadsheet feels that the smaller (i.e. modifying) element moves from its place and "crosses" the broadsheet.
  • the apparent movement of the modifying part can be speeded up or slowed down by increasing or reducing the distance between the broadsheet and the front board.
  • the size of the modifying part can be equal to, or even bigger than, the size of the broadsheet.
  • the modifying part consists of a rectangular board.
  • the modifying part consists of a shaped element having a shape different from a regular geometric form, and preferably said element is made of a sheet or plate.
  • Such elements can have concrete shape, e.g. they can depict a car, an animal etc.
  • the modificating part is parallel to the broadsheet, but it is also possible that there is an angle (but not a right angle) between the planes of the elements.
  • the color of the - particularly rectangular - modifying part is the same, or essentially the same, as the background color of the broadsheet.
  • the modifying part is placed at a distance of 1.0 - 3.0 m from, and parallel to, the broadsheet; however, another distances and angles, respectively, are also applicable between the plane of the modifying part and the plane of the broadsheet.
  • the modifying part is fixed in front of the broadsheet in such a manner that the distance from the broadsheet can be changed and/or the position of the modifying part can be changed in its plane.
  • the modifying part can be fixed in the new position, too.
  • the position can be changed by means of telescopic bars, vertical rails with locking etc. Thereby, the same modifying part can be used for different advertisements.
  • the surface of the modifying part contains one or more picture(s) and/or graphic element(s) and/or combination(s) of colors and/or a text, a word and/or one or more letter(s), which complete the advertising elements on the broadsheet and/or are of different character than said advertising elements.
  • Figures 1a - 1c show an advertising equipment with a broadsheet 1 standing on legs 1a; a modifying part 2 is fixed at a distance in front of the broadsheet 1; the modifying part 2 consists of a rectangular board smaller than, and placed parallel to, the broadsheet 1; said board has the same background color as the broadsheet 1.
  • the distance between the planes of the broadsheet 1 and the modifying part 2 is e.g. 2 m.
  • the broadsheet 1 displays a text, a picture 5 and the name 4 of a firm. The latter is a fantasy name "BRO".
  • the picture 5 is a simplified view of a mobile phone, which is naturally a product of the firm "BRO".
  • the full text consists of two part-texts: the part-text 3 (WE OFFER MORE) is on the upper part of the broadsheet 1; the part-text 3a (TO YOU), which is written in the right side of the picture 5 of the mobile phone, is visible only in Figures 1b (partly) and 1c.
  • a part-picture 5a showing the right side end of the mobil phone is drawn on the modifying part 2.
  • the modifying part 2 which is drawn with thick contours, covers the right side of the picture 5 and the part-text 3a of the advertisement; since the background color of the broadsheet and the modifying part is the same, the two boards blend totally for the observer, so it is not perceptible that there are two boards in front of (or behind) each other. In this position, the part-text 3a (TO YOU) is covered entirely, it is not visible at all. However, as the car moves towards the advertising equipment placed by the side of the road (Figs.
  • Figures 2a - 2c show an advertisement of a restaurant; the attention of the travellers is called to the fact that there is a restaurant at a distance of 500 m from the advertising equipment; this equipment, which is similar to the equipment shown in Figs. 1a - 1c, comprises a broadsheet 1 standing on legs 1a, and a modifying part 9.
  • the rectangular modifying part 9 is smaller than, and parallel to, the broadsheet 1.
  • the lower edge of the modifying part 9 is in alignment with the lower edge of the broadsheet 1.
  • the distance between the planes of the broadsheet 1 and the modifying part 9 is 2.8 m.
  • the backgrond color of the broadsheet 1 and the modificating part 9 is the same.
  • the broadsheet 1 displays the inscription 6 on the upper part, a long arrow 7 to indicate the direction, and a series 8 of guiding arrows on the lower part, behind the modifying part 9.
  • a person moving by car towards the advertising equipment shown in Figures 2a - 2c does not see the series 8 of arrows at first, because it is covered by the modifying part 9.
  • the modifying part 9 is shifting apparently to the right, and the person sitting in the car sees more and more arrows 8a of the series 8; in Fig. 2a three, in Fig. 2b six, and in Fig. 2c nine arrows 8a are visible. If the arrows 8a are painted with phosphorescent material, the observer has the impression that the arrows 8a "light up" one after the other; thereby, the advertising effect induced by the movement is intensified.
  • the modifying part 9a which is similar to the modifying part 9 of Figs. 2a - 2c, is placed in front of, and parallel to, the broadsheet 1 at a distance of e.g. 1.8 m.
  • the modifying part 9a has a rectangular shape and the same background color as the broadsheet. In this case however, in the starting position, the modifying part 9a covers the second "SWEET" of the text 6 "SWEET is really SWEET" in the middle of the broadsheet 1 (Fig. 3a).
  • the picture 10 above the text 6 on the broadsheet 1 shows a soft-drink bottle or container held slantwise; the flow of liquid 12 streaming out of the opening 10a can be seen in Figs. 3b and 3c only.
  • the liquid pours into a glass 11, which already contains some liquid, i.e. soft drink 12a.
  • the advertising effect of the equipment according to Figs. 3a - 3c is evident due to the perception of the relative movement: driving in the direction of the equipment, the observer sees the broadsheet as illustrated in Fig. 3a at first, i.e. the second "SWEET" and the flow of liquid 12 cannot be seen. Getting closer to the broadsheet, the observer feels that - as a consequence of the relative movement of the modifying part 9a - the drink is beginning to pour from the container into the glass 11. Simultaneously, the text 6 of the advertisement is being completed, and finally the whole slogen - and the whole advertsement, of course - becomes visible (Fig. 3c).
  • the equipment shown in Figures 4a - 4c advertises a car with the fantasy name "SALOME" (the full text 15 can be seen in Fig. 4c only).
  • the modifying part 13 is a car cut out of a sheet or plate, and placed at a distance in front of the broadsheet 1.
  • the background color of the car-shaped modifying part is different from that of the broadsheet 1, the observer - because of the shape of the modifying part - does not perceives from a distance that it is a freestanding element, separated from the broadsheet.
  • the picture 14 on the broadsheet 1 shows a landscape in sunshine with the sun 14a, clouds 14b and trees 14c. In the position according to Fig.
  • the person moving by car towards the broadsheet just catch a glimpse of the advertisement, where the car-shaped modifying part 13 is at the left side of the broadsheet 1, absolutely covering the text 15, i.e. the fantasy name "SALOME” of the car.
  • the observer feels that the modifying part 13 is moving across the landscape from left to right, while the name of the car, i.e. the text or inscription "SALOME” becomes visible gradually, from letter to letter.
  • the advertisement is very effective in this case, too: the relative movement of the modifying part 13 creates the impression in the observer that the advertisement-car comes to life and speeds across the landscape of the picture 14, leaving the text 15 of the advertisement, i.e. the brandname of the advertised car represented by the modifying part 13, behind as a dust-cloud.
  • the advantageous effects of the invention can be summarized as follows:
  • the equipment provides an advertisement creating an impression of movement in the observer by means of the modifying part, rising the efficiency of the advertisement significantly.
  • the modifying part is fixed, and therefore there is no need for applying expensive electric motors to provide a movement-effect.
  • Another advantage is the extremly wide range of variations, since by changing the shape of the modifying parts and/or changing the distance between the broadsheet and the modifying part and/or using different sorts of innumerable advertising elements including forms, colors, texts and different compositions thereof, many kinds of advertisements can be achieved.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Toys (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Road Signs Or Road Markings (AREA)

Claims (9)

  1. Vorrichtung für Straßenreklame, bestehend aus einer flächigen Reklametafel (1), welche am Straßenrand aufgestellt wird, wobei die Reklametafel mit einem oder mehreren Reklameelementen (3, 4, 5), besonders in Text- oder Bildform versehen ist;
    mindestens einem modifizierenden Teil (2), der vor der Vorderseite der Reklametafel in Blickrichtung der Straße befestigt ist,
    dadurch gekennzeichnet, daß der modifizierende Teil (2) in einem Abstand von dem der Reklametafel (1) angebracht ist und dadurch den Eindruck einer Bewegung auf der Reklametafel hervorruft, daß der modifizierende Teil sich relativ zu der Reklametafel scheinbar bewegt, wenn er von einer Person beobachtet wird, die sich entlang der Straße bewegt.
  2. Vorrichtung gemäß Anspruch 1, dadurch gekennzeichnet, daß die Projektion des modifizierenden Teils (2, 9, 9a, 13) auf der Reklameoberfläche der Reklametafel (1) schmäler ist, als die Oberfläche und vorzugsweise nicht größer als die Hälfte dieser Oberfläche.
  3. Vorrichtung gemäß Anspruch 1 oder 2, dadurch gekennzeichnet, daß der modifizierende Teil (2, 9, 9a) aus einer rechteckigen Tafel besteht.
  4. Vorrichtung gemäß einem der Ansprüche 1 oder 2, dadurch gekennzeichnet, daß der modifizierende Teil (13) aus einem geformten Element besteht, welches eine Form besitzt, die sich von einer regelmäßigen geometrischen Form unterscheidet, wobei das Element vorzugsweise aus einer Folie oder Platte hergestellt ist.
  5. Vorrichtung gemäß einem der Ansprüche 1 bis 4, dadurch gekennzeichnet, daß der modifizierende Teil (2, 9, 9a, 13) parallel zu der Reklametafel (1) ist.
  6. Vorrichtung gemäß einem der Ansprüche 1 bis 5, dadurch gekennzeichnet, daß die Farbe des, vorzugsweise rechteckigen, modifizierenden Teils (2, 9, 9a) die gleiche oder im wesentlichen die gleiche ist, wie die Hintergrundfarbe der Reklametafel (1).
  7. Vorrichtung gemäß einem der Ansprüche 1 bis 6, dadurch gekennzeichnet, daß der modifizierende Teil (2, 9, 9a, 13) in einem Abstand von 1 - 3 m von der Reklametafel (1) angebracht ist.
  8. Vorrichtung gemäß einem der Ansprüche 1 bis 7, dadurch gekennzeichnet, daß der modifizierende Teil (2, 9, 9a, 13) vor der Reklametafel (1) so angebracht ist, daß der Abstand von der Reklametafel verändert werden kann und/oder die Stellung des modifizierenden Teils in seiner Ebene verändert werden kann.
  9. Vorrichtung gemäß einem der Ansprüche 1 bis 8, dadurch gekennzeichnet, daß die Oberfläche des modifizierenden Teils (2, 13) ein oder mehrere Bilder und/oder graphische Elemente und/oder Kombinationen von Farben und/oder einem Text, ein Wort und/oder eine oder mehrere Buchstaben enthält, welche die Reklameelemente auf der Reklametafel (1) vervollständigen und/oder einen unterschiedlichen Eindruck von den Reklameelementen aufweisen.
EP97918295A 1995-11-01 1997-04-23 Vorrichtung zum darstellen von werbung in der nähe von autobahnen Expired - Lifetime EP1023714B1 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
HU9503107A HU217229B (hu) 1995-11-01 1995-11-01 Berendezés közúti reklám szolgáltatására
PCT/HU1997/000017 WO1998048401A1 (en) 1995-11-01 1997-04-23 Equipment for supplying highway advertising

Publications (2)

Publication Number Publication Date
EP1023714A1 EP1023714A1 (de) 2000-08-02
EP1023714B1 true EP1023714B1 (de) 2002-03-27

Family

ID=26318230

Family Applications (1)

Application Number Title Priority Date Filing Date
EP97918295A Expired - Lifetime EP1023714B1 (de) 1995-11-01 1997-04-23 Vorrichtung zum darstellen von werbung in der nähe von autobahnen

Country Status (3)

Country Link
EP (1) EP1023714B1 (de)
HU (1) HU217229B (de)
WO (1) WO1998048401A1 (de)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
HUP9901195A3 (en) * 1999-04-15 2001-02-28 Gotzy Andras Advertising equipment especially for roads
HU225117B1 (en) * 1999-06-23 2006-06-28 Jozsef Id Mandzsu Information display apparatus
HUP0001368A2 (hu) * 2000-04-03 2001-11-28 József Mandzsu Információmegjelenítő eszköz
UA82850C2 (en) * 2002-08-15 2008-05-26 Device for advertisement
WO2009071955A1 (en) * 2007-12-06 2009-06-11 Gotzy Andras Device for providing advertisements, especially advertisements along public roads
ES2602167B2 (es) * 2015-07-31 2017-08-03 Universidad De Alicante Sistema de señalización cinética por estimulación del núcleo geniculado lateral

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4271620A (en) * 1979-05-29 1981-06-09 Robert K. Vicino Animated three-dimensional inflatable displays
US4483087A (en) * 1982-01-06 1984-11-20 Glavna Directsia Pri Tvorcheski Fond Na Sayuza Na Bulgarskite Hudojnitsi (Sbh) Display with changeable image and method of its production
GB2181287A (en) * 1985-09-30 1987-04-15 Robert Patrick Rose Outdoor advertising hoarding
DE29611625U1 (de) * 1996-07-04 1996-09-05 Weigang, Bernd, 85649 Brunnthal Leuchtwerbe-Display in welchem durch die Eigenbewegung des Betrachters Lichteffekte erzeugt werden

Also Published As

Publication number Publication date
HUT75852A (en) 1997-05-28
EP1023714A1 (de) 2000-08-02
HU9503107D0 (en) 1995-12-28
HU217229B (hu) 1999-12-28
WO1998048401A1 (en) 1998-10-29

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