EP0518232B1 - Lettre publicitaire - Google Patents

Lettre publicitaire Download PDF

Info

Publication number
EP0518232B1
EP0518232B1 EP92109546A EP92109546A EP0518232B1 EP 0518232 B1 EP0518232 B1 EP 0518232B1 EP 92109546 A EP92109546 A EP 92109546A EP 92109546 A EP92109546 A EP 92109546A EP 0518232 B1 EP0518232 B1 EP 0518232B1
Authority
EP
European Patent Office
Prior art keywords
fold
present
inner part
removal
flaps
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP92109546A
Other languages
German (de)
English (en)
Other versions
EP0518232A1 (fr
Inventor
Günter Baumann
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP0518232A1 publication Critical patent/EP0518232A1/fr
Application granted granted Critical
Publication of EP0518232B1 publication Critical patent/EP0518232B1/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Images

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B42D15/08—Letter-cards or letter-sheets, i.e. cards or sheets each of which is to be folded with the message inside and to serve as its own envelope for mailing

Definitions

  • advertising letters which have an outer part and an inner part, the outer part being in the form of two wings which can be opened and folded again along a common folded edge.
  • the inner part of these advertising letters also has the shape of two wings, which can at least partially be unfolded along a common folded edge.
  • the common fold edge of the inner wing and the common fold edge of the outer wing are turned away from each other.
  • Each of the wings of the inner part is glued to the adjacent wing of the outer part on a surface area facing away from their common folded edge.
  • Each wing of the inner part points in the vicinity of the glue point, i.e. the junction with the adjacent outer wing, each have a fold that is aligned parallel to their common fold.
  • Such an advertising letter is evident, for example, from US-A-4949482.
  • the inner wings are also unfolded at the same time.
  • the length of the inner wings between their common fold and the fold in the vicinity of the glue point is greater, equal or less than the distance from the common fold of the outer wings to the fold point in the vicinity of the glue point of the inner wings, there are different ones Ways in which such letters open up.
  • the said ratio is greater than 1, the outer wings can be opened up to the extended position in which they lie in a common plane.
  • the inner wings rise like a ridge roof over the joint rebate edge of the outer wings.
  • the ridge height depends on how much that Numerical ratio deviates from the value 1. If the numerical ratio is 1, both the outer wings and the inner wings can be opened up to the extended position. If the number ratio is less than 1, the outer wings can only be unfolded until the inner wings have reached their extended position.
  • the outside of the inner wing is available for advertising purposes and the surface section of the outer wing that extends from the folded edge next to the gluing point of the inner wing to the free edge of the outer wing.
  • the area sections located between the inner wings and the area sections covered by them on the inside of the outer wings can only be used to a very limited extent for advertising purposes, because these area sections are more or less covered by the inner wings when the advertising letter is opened. The possible uses of these advertising letters are therefore limited to a relatively small proportion of the area in comparison with the total area of the outer wing and inner wing actually present.
  • advertising effect of these letters therefore lies more in the fact that such advertising letters address the play instinct of the recipient through the automatic opening of the inner wings when the outer wings are opened.
  • these advertising letters do not contain any part of the letter that can be made independent and then used alone for any purpose and e.g. can be returned to the sender as an order form, reply card, order card, etc.
  • the invention has for its object a sales letter, which is equipped with outer parts and inner parts, which unfold together when the outer parts are unfolded be designed in such a way that it offers further use beyond the information content of these parts.
  • the removal part there is an additional part of the letter which can be used in different ways.
  • the removal part which is accommodated in the inner part in the folded state of the advertising letter, is pushed out through the removal opening on the inner part to a greater or lesser extent from the removal opening when the wings of the outer part are opened and the wings of the inner part are unfolded in the opposite direction because the distance between the joint fold of the inner wing and the joint fold of the outer wing is reduced. Then the removal part can be removed completely from it without further notice.
  • This process namely that the removal part comes out of the inner part more or less, draws the letter recipient's attention to the removal part and speaks to his play instinct and thereby increases the willingness of the letter recipient to grasp the removal part and pull it out completely.
  • This in turn also increases the willingness of the letter recipient to use the removal part in the manner intended by the letter sender, for example to fill it out as an order form or order card and send it back to the sender.
  • the inner part is very simple and thus very simple and easy to manufacture.
  • the narrow surface strips adjoining the primary fold form a guide for the removal part with their adhesive-free length section lying in the middle and the length sections adjoining and glued to one another, especially in the case that the removal part has such a width, that it is already in the collapsed flat inner part into the glue-free area of the narrow surface strips extends.
  • An embodiment according to claim 7 gives versatile uses and uses for the removal part.
  • the parts of the sales letter are connected from the start in the common cut, so that they do not have to be assembled from individual parts.
  • the advertising letter is created in a kind of wrapping or liporello folding process.
  • the advertising letters consist of an outer part 101, an inner part 102 and a removal part 103.
  • the advertising letters may be other parts in individual cases, each of which will be dealt with separately.
  • the outer part 101 has two wings, which are referred to below as outer wings 104 and 105 for better differentiation from other parts. These two outer wings adjoin one another along a common fold line 106.
  • the two outer wings 104 and 105 can be folded relative to one another about this fold line 106, i.e. folded or folded or unfolded or unfolded.
  • the inner part 102 has two surface sections, which are referred to below as inner wings 107 and 108. These inner wings also adjoin one another along a common fold line 109, along which they can be folded or folded relative to one another, as is the case with the outer wings 104 and 105. On each of the two inner wings 107 and 108, a surface section adjoins the edge remote from the fold line 109, which runs parallel to the fold line 109, which are referred to below as secondary surface sections 111 and 112, in order to better connect them to the primary surface sections differentiate, which form the inner wings 107 and 108.
  • each inner wing and the associated secondary surface section and 114 are referred to below as secondary fold 113 and 114, in order to be able to differentiate them better from the primary fold 109.
  • the secondary folds 113 and 114 run parallel to the primary fold 109.
  • the removal part 103 is, at least partially, arranged in the interior of the inner part 102.
  • an elongate removal opening 115 through which the removal part 103 extends in part and through which it can be removed from the inner part 102.
  • the removal part is shown with straight outline lines and a rectangular outline area. Unless the function as a removal part is hindered, the contour lines can also have a different course.
  • the indication fold line means the geometrical location where a fold is located or where at least one fold should occur if the surface sections or parts of the advertising letter adjoining on both sides are pivoted relative to one another.
  • the indication fold means the physical place where the surface sections or parts adjoining on both sides actually fold relative to each other. This means first of all a pivoting movement of these surface sections or parts around the fold line as the pivot axis. This means that nothing has yet been said about the extent of the pivoting movement, ie about the pivoting angle, and also nothing about the direction of the pivoting or folding movement.
  • the fold is that point or also the area in which one or the other or both surface sections or parts adjoining the fold line carry out a relative pivoting movement with respect to one another with their remaining area, at least in the manner of a bending joint.
  • the fold location and thus the fold itself is defined more precisely by the fact that the part in question is already pre-folded along the fold line. This can be done by folding in narrower sense of the word happen, so that there is a more or less clearly visible crease at this point. However, it can also be done by scoring along the fold line. Finally, this can also be done by adding a row of perforations along the fold line, different values being considered for the length of the perforations and the length of the webs remaining between the perforations.
  • the folds or fold lines are each indicated by a dotted line. Where, due to the kinked surface course of the parts in question, it can be seen anyway that there is a fold, the dotted line is generally omitted for the sake of clarity.
  • length specifications relate to the extent or dimension of the part in question which are measured parallel to the common fold line 106 of the outer wings 104 and 105. Accordingly, latitudes refer to the direction perpendicular to it.
  • the outer part 101 is formed from a single rectangular blank.
  • the common fold 106 of the outer wings 104 and 105 is located in the middle of the width of the blank.
  • the outer wings 104 and 105 therefore have the same width b1 with one another.
  • the inner part 102 is also made from a single rectangular blank. In the middle of the total width of this blank there is a first fold which forms the primary fold 109 of the inner part 102.
  • the distance a1 of the secondary folds 113 and 114 from the fold 106 of the outer part 101 can be selected to be greater or less than or equal to the width b2 of the inner wings 107 and 108.
  • this distance a1 is less than the width b2, the outer wings 104 and 105 can be folded out into the extended position, the inner wings 107 and 108 rise like a ridge roof.
  • the angle of inclination depends on the ratio of the distance a1 to the width b2.
  • the outer wings 104 and 105 can only be folded apart until the inner wings 107 and 108 have reached the stretched position in relation to the primary fold 109.
  • the outer wings 104 and 105 then enclose a more or less large angle between 0 ° and 180 °. If the distance a1 is selected to be equal to the width b2 of the inner wings 107 and 108, both the outer wings 104 and 105 and the inner wings 107 and 108 can be folded apart into their extended position, in which the inner wings rest flat on the inner region of the outer wings.
  • the width b2 of the inner wings 107 and 108 in relation to the width b1 of the outer wings 104 and 105 and the distance a1 of the secondary folds 113 and 114 from the fold 106 of the outer part 101, there are different effects for the inner wings when the advertising letter is folded. If the width b2 is greater than the difference between the width b1 and the distance a1, the inner wings 107 and 108 project beyond the side edge 116 and 117 of the outer wings 104 and 105 by the difference. If the width b2 is smaller than the said difference, the primary fold 109 lies within the side edge 116 and 117 of the outer wings by the difference. If the width b2 is equal to the said difference, the primary fold 109 is flush with the side edges 116 and 117 of the outer wings.
  • the secondary surface sections 111 and 112 serve to connect the inner part 102 to the outer part 101.
  • an adhesive application is attached, by means of which the secondary surface sections are permanently connected to the outer wings.
  • the secondary surface sections 111 and 112 are not connected to any further surface sections or parts on their outer side edge, they do not have to extend beyond the lateral extent of the adhesive application. In the advertising letters shown in FIGS. 1 ... 4, the width b3 of the secondary surface sections 111 and 112 is therefore smaller than the distance a1 between the secondary folds 113 and 114 and the fold 106 of the outer part 101.
  • the inner part 102 has the same length as the outer part 101. At least this is assumed in most of the illustrated embodiments. It should be noted that only for better clarity, the lower and / or the upper edge of the inner part are shown slightly offset from the longitudinal edge 118 or 119 of the outer part 101, although in reality they are flush with one another.
  • the removal part 103 is rectangular. Its length is less than the length 12 of the inner part 102. Its width can be smaller, greater than or equal to the sum of the width b2 of the inner wing and the distance a1. If the width of the extraction part 103 is smaller than this sum When the advertising letter is folded, it lies entirely within the inner part 102. If its width is equal to the said sum, when the advertising letter is folded it extends from the fold 106 to the removal opening 115 and possibly slightly into or through it. If the width of the removal part 103 is greater than the said sum, it protrudes at least by the difference dimension from the removal opening 115.
  • the removal opening 115 has a length 14 which is somewhat larger than the length 13 of the removal part 103.
  • the width w of the removal opening 115 depends on the thickness d3 of the removal part 103.
  • the outer part 121 is designed like the outer part 101.
  • the inner part 122 is partly different from the inner part 102.
  • the removal part 123 is again the same as the removal part 103.
  • the inner part 122 is made from a single rectangular blank.
  • a first fold 124 is again present in the middle of the total width of the blank.
  • a second fold 125 and 126 are arranged at a short distance a2 from the first fold 124. Their direction of folding is opposite to that of the first fold 124.
  • These two folds 125 and 126 which are directly adjacent to one another, jointly form the primary fold 127 of the inner part 122.
  • a third fold is present at a distance which is equal to the intended width b2 of the inner wings 128 and 129. The direction of the fold is the same as that of the first fold 124.
  • These two folds each form one of the secondary folds 131 and 132 of the inner part 122.
  • the secondary surface section 133 or 134 adjoining the secondary fold 131 and 132 is identical or at least very similar to the corresponding secondary surface section 111 or 112 in the advertising letter 100 and, as there, is glued to the adjacent outer wing 135 or 136 of the outer part 121 .
  • the removal opening 137 for the removal part 123.
  • the areas to be connected inwards to the removal opening are loosely opposed to one another , so that the removal part 123 can be moved between them.
  • an adhesive application (not visible in FIG. 2) on the inside of at least one of these surface strips, by means of which these parts of the surface strips 138 and 139 are firmly connected to one another.
  • the outer part 141 is again the same as the outer part 101.
  • the inner part 142 is designed differently than in the case of the letter 100.
  • the removal part 143 is again the same as the removal part 103.
  • the inner part 142 is made from two identical blanks 144 and 145.
  • the longitudinal edge 146 and 147 of the two blanks is arranged flush on one side.
  • a first fold 148 or 149 is provided at a short distance from this longitudinal edge 146 and 147. Together they form the primary fold 151 of the inner part 142.
  • the inner wings 152 and 153 adjoin it on both sides. At a distance from the width b2 of the inner wings 152 and 153 there is a second fold each, the each form one of the secondary folds 154 and 155 of the inner part 142.
  • the fold direction of the secondary folds 154 and 155 is opposite to that of the first folds 148 and. 149.
  • the secondary surface sections 156 and 157 adjoining the secondary folds 154 and 155 have the same or similar design as in the previously described advertising letters 100 and 120 and are glued to the outer wings 158 and 159 of the outer part 101.
  • the inner wings 152 and 153 enclose with the narrow area strips 161 and 162 a folding angle which lies between 180 ° when the advertising letter is folded and 90 ° when the advertising letter is folded apart.
  • the advertising letter 170 shown in FIG. 4 has an outer part 171, an inner part 172 and a removal part 173.
  • the outer part 171 is the same or similar to the outer part 101.
  • the removal part 173 is the same or similar to the removal part 103.
  • the inner part 172 is somewhat modified compared to the inner part 142 (FIG. 3).
  • the inner part 172 is in turn made from two identical rectangular blanks 174 and 175, respectively.
  • the longitudinal edge 176 or 177 of these two blanks is arranged flush on one side.
  • a first fold 178 or 179 is provided along the longitudinal edge, which together form the primary fold 180 of the inner part 172.
  • the adjoining surface sections, which each form one of the inner wings 182 and 183 of the inner part 172, are folded over the narrow surface strips 184 and 185 between the longitudinal edges 176 and 177 and the first fold 178 and 179 by an angular range that is between 180 ° in the stretched position and 360 ° in the top position of the inner wings 181 and 182.
  • the narrow surface strips 184 and 185 again lie loosely against one another, which results in the removal opening 186 for the removal part 173.
  • an adhesive application (not visible in FIG. 4) is present outside the area of the removal opening 186, by means of which these parts of the narrow surface strips 184 and 185 are firmly bonded to one another.
  • first fold 178 or 179 At a distance from the first fold 178 or 179, which is equal to the width b2 of the inner wings 181 and 182, there is a second fold, each of which in turn forms one of the secondary folds 187 and 188. Your fold direction is the same as the associated first fold 178 or 179.
  • the secondary surface sections 191 and 192 of the inner part 172 adjoining the secondary folds 187 and 188 are permanently bonded to the outer wings 193 and 194 in the manner described.
  • the outer part and the inner part and the removal part are made up of independent, i.e. from the start, separate blanks are produced, which are brought together and combined in the course of the manufacturing process.
  • some exemplary embodiments are explained, which are produced overall from only a single blank, in which the individual parts are connected to one another from the start and therefore the removal part is only released from the other parts later.
  • the inner part 982 and the removal part 983 all these parts are part of a single blank 984, i.e. the inner part 982 adjoins one side edge of the outer part 981 and the removal part 983 adjoins the second side edge.
  • the fold 985 of the outer part 981 is present in the middle of the width extension of the part of the blank 984 which is to be attributed to the outer part 981.
  • the outer wings 986 and 987 adjoin this on both sides. This in turn is followed by an additional narrow area strip 988 or 989, each of which forms part of the tear-off edge strip. In between there are perforations 992 and 993, respectively.
  • a first fold 994 is present in the middle of the width extension of the part of the blank 984 which is to be attributed to the inner part. This is followed on both sides by the secondary surface section 995 and 996. These are limited through the secondary fold 997 or 998.
  • the inner wing 1001 or 1002 adjoins this. These are limited by the third fold 1003.
  • the latter area strips 1007 and 1008 in turn form parts of the tear-off edge strip.
  • a perforation 1011 or 1012 is therefore present between them and the preceding surface section.
  • the main part 1013 is followed by a narrow additional surface strip 914, which in turn is part of the tear-off edge strip. Therefore, there is a perforation 1015 between it and the main body 1013.
  • a first additional fold 1016 is present between the narrow area strips 989 and 1007.
  • a second additional fold 1017 is present between the narrow area strips 1008 and 1014.
  • a strip-shaped adhesive application 1018 or 1019 is applied to the inside of the outer wings 986 and 987, in each case along the line corresponding to the secondary fold 997 or 998 on the line directed towards the fold 985 of the outer part Page.
  • the narrow surface strips 1005 and 1006 are glued to one another, so that the third folds 1003 and 1004 delimiting them come to lie next to one another and thereby jointly form the primary fold of the inner part 982.
  • an adhesive application in two length sections 1021 and 1022 is applied to the area strip 1005. Remains in the middle again a third length section 1023 without adhesive application, which is at least as long as the removal part 983.
  • the narrow surface strip 988 adjoining the outer wing 986 on the outside is provided with an adhesive application 1024 on the inside.
  • the surface strip 1008 adjoining the second additional fold 1017 on the inner part 982 is pressed against the surface strip 988 with the adhesive application 1024, and thus part of the tear-off edge strip is formed.
  • the inner part 982 is also pressed against the two adhesive layers 1018 and 1019 and also glued to the outer part 981 in the region of its secondary folds 997 and 998.
  • the narrow surface strip 1007 adjoining the first additional fold 1016 is provided with an adhesive application 1025 over the entire area.
  • the outer part 981 which bears against its outer side and is at least partially glued to it is of course folded up at the same time.
  • advertising letters of the previously explained embodiments in which not at least the outer part is provided with a tear-off edge strip which is glued into itself, are not suitable for normal mailing. However, they can be used as direct mail or like distribution brochures, which are distributed by distribution persons and thrown into the house mailboxes. Such advertising letters can also be used in such a way that two contiguous pages of a newspaper are used as the outer part and that the inner part with the removal part located therein is inserted and glued to the 'outer part' in the manner described. If such a newspaper is opened, the removal part also emerges from the inner part and can be removed completely from it.

Landscapes

  • Cartons (AREA)
  • Credit Cards Or The Like (AREA)
  • Table Devices Or Equipment (AREA)
  • Toys (AREA)

Claims (8)

  1. Lettre publicitaire ayant les caractéristiques suivantes :
    - elle possède une partie externe (101) et une partie interne (102),
    - la partie externe (101) présente deux volets (104, 105) (volets externes),
    - qui se raccordent l'un à l'autre le long d'une ligne de pliage commune (106) et
    - qui peuvent être repliés l'un sur l'autre autour de cette ligne de pliage (106),
    - la partie interne (102) présente deux volets (107, 108) (volets internes) avec une surface en plan rectangulaire,
    - qui se raccordent l'un à l'autre le long d'un ligne de pliage commune (109),
    - qui peuvent être repliés l'un sur l'autre autour de cette ligne de pliage (109), et
    - qui ont mutuellement une largeur déterminée (b2),
    - sur chaque volet interne (107, 108) se raccorde, sur le bord opposé au pli primaire (109), respectivement, une section de surface secondaire (111, 112), qui a une largeur déterminée (b3),
    - entre cette section de surface secondaire (111, 112) et le volet interne (107, 108) correspondant se trouve un deuxième pli (113, 114) (pli secondaire),
    - qui est aligné parallèlement avec le pli primaire (109) de la partie interne (102) et avec le pli (106) de la partie externe (101),
    - sur le côté externe des sections de surface secondaires (111, 112) et/ou sur le côté interne en regard du volet externe (104, 105), au moins le long du pli secondaire (113, 114), est appliquée, respectivement, une couche de colle par laquelle chacune des sections de surface secondaires (111, 112) est reliée au volet externe voisin (104, 105),
    caractérisée en ce que :
    - il y a une partie de prélèvement (103),
    - qui a une longueur déterminée (13), qui est plus petite que la longueur (12) de la partie interne (102), et
    - qui a une épaisseur déterminée (d3),
    - la partie de prélèvement (103) est agencée à l'intérieur de la partie interne (102),
    - il est prévu, dans la zone du pli primaire (109) de la partie interne (102) ou dans l'un des deux volets internes, une ouverture de prélèvement allongée (115)
    - dont la longueur (14) dans la direction du pli primaire (109) est au moins égale à la plus grande longueur (13) de la partie de prélèvement (103), et
    - dont la largeur (w) est au moins égale à l'épaisseur (d3) de la partie de prélèvement (103) ou peut être étendue dans une mesure correspondante.
  2. Lettre publicitaire selon la revendication 1, caractérisée en ce que :
    - la partie externe (101) est formée d'une seule découpe rectangulaire,
    - de préférence, le pli commun (106) des volets externes (104, 105) se trouve au centre de la largeur (B1) de la découpe.
  3. Lettre publicitaire selon l'une quelconque des revendications 1 et 2,
    caractérisée en ce que :
    - la partie interne (102) est formée d'une seule découpe rectangulaire,
    - au centre de la largeur totale de la découpe se trouve un premier pli qui forme le pli primaire (109) de la partie interne (102),
    - à une distance de la largeur (b2) des volets internes (107, 108), il est prévu respectivement deux deuxièmes plis,
    - dont la direction de pliage est la même que celle du premier pli (109), et
    - qui forment respectivement l'un des plis secondaires (113, 114) de la partie interne (102),
    - la section de surface secondaire (111, 112) se raccordant respectivement au deuxième pli (113, 114) a une largeur (b3), qui est au maximum égale à la distance (a1) entre les plis secondaires (113, 114) de la partie interne (102) et le pli (106) de la partie externe (101),
    - sur le côté externe des sections de surface secondaires (111, 112) et/ou sur le côté interne de la section de surface en regard des volets (104, 105) de la partie externe (101), au moins le long du deuxième pli (113, 114), est appliquée au moins, respectivement, une couche de colle par laquelle ces sections de surface (111, 112) sont liés de manière solide à la partie externe (101).
  4. Lettre publicitaire selon l'une quelconque des revendications 1 et 2,
    caractérisée en ce que :
    - la partie interne (122) est formée d'une seule découpe rectangulaire,
    - au centre de la largeur totale de la découpe se trouve un premier pli (124),
    - à l'intérieur de l'extension longitudinale du premier pli (124) est agencée l'ouverture de prélèvement (127) pour la partie de prélèvement (123),
    - à une faible distance (s1) du premier pli (124) se trouve respectivement deux deuxièmes plis (125, 126),
    - dont la direction de pliage est opposée à celle du premier pli (124), et
    - et qui forment conjointement le pli primaire (127) de la partie interne (122),
    - sur le côté interne au moins d'une bande de surface (138, 139) étroite située entre le premier pli (124) et le deuxième pli (125, 126), à l'extérieur de la zone de l'ouverture de prélèvement (127) pour la partie de prélèvement (123), est appliquée, respectivement, une couche de colle par laquelle ces parties de la bande de surface (138, 139) sont solidement liées l'une à l'autre,
    - à une distance égale à la largeur (b2) des volets internes (128, 129) se trouve respectivement un troisième pli,
    - dont la direction de pliage est la même que celle du premier pli (124), et
    - qui forme respectivement l'un des plis secondaires (131, 132) de la partie interne (122),
    - la section de surface (133, 134) secondaire se raccordant au pli secondaire (131, 132) a une largeur (b3) qui est au maximum égale à la distance (a1) entre le pli secondaire (131, 132) de la partie interne (122) et le pli de la partie externe (121),
    - sur le côté externe des sections de surface secondaires (133, 134) et/ou sur le côté interne de la section de surface en regard de la partie interne des volets externes (135, 136), au moins le long du pli secondaire, est appliquée, respectivement, une couche de colle par laquelle ces sections de surface (133, 134) sont solidement liées à la partie externe (121).
  5. Lettre publicitaire selon l'une quelconque des revendications 1 et 2,
    caractérisée en ce que :
    - la partie interne (142) est formée de deux découpes identiques (144, 145),
    - sur un côté, les bords longitudinaux (146, 147) des deux découpes sont agencés à fleur l'un avec l'autre,
    - à une faible distance de ce bord longitudinal (146, 147) se trouvent respectivement deux premiers plis (148, 149),
    - qui forment conjointement le pli primaire (151) de la partie interne (142), et
    - qui peuvent être pliés l'un par rapport à l'autre dans une plage d'angles de 0 à 180þ le long des sections de surface qui s'y raccordent,
    - sur le côté interne au moins de l'une des bandes de surface étroites (161, 162) disposées entre le bord longitudinal (146, 147) et le premier pli (148, 149), en dehors de la zone de l'ouverture de prélèvement (163) pour la partie de prélèvement (143), est appliquée, respectivement, une couche de colle par laquelle ces parties des bandes de surface étroites (161, 162) sont solidement liées l'une à l'autre,
    - à une distance du premier pli (148, 149), qui est égale à la largeur (b2) des volets internes (152, 153), se trouve respectivement un deuxième pli,
    - dont la direction de pliage est opposée à celle du premier pli (148, 149), et
    - qui forme respectivement un des plis secondaires (154, 155) de la partie interne,
    - la section de surface (156, 157) secondaire se raccordant au deuxième pli (154, 155) a une largeur qui est au maximum égale à la distance (a1) entre le pli secondaire (154, 155) de la partie interne (142) et le pli de la partie externe (141),
    - sur le côté externe des sections de surface secondaires (156, 157) et/ou sur le côté interne de la section, en regard de celles-ci, des volets externes (158, 159), au moins le long du pli secondaire (154, 155), est appliquée, respectivement, une couche de colle par laquelle ces sections de surface (156, 157) sont solidement reliées à la partie externe (141).
  6. Lettre publicitaire selon l'une quelconque des revendications 1 et 2,
    caractérisée en ce que :
    - la partie interne (172) est formée de deux découpes identiques (174, 175),
    - sur un côté, les bords longitudinaux (176, 177) des deux découpes (174, 175) sont agencés à fleur l'un vis-à-vis de l'autre,
    - à une faible distance de ce deuxième bord longitudinal (176, 177) se trouvent respectivement deux premiers plis (178, 179),
    - qui forment conjointement le pli primaire (180) de la partie interne (172), et
    - peuvent être pliés l'un par rapport à l'autre dans une plage d'angles entre 180 et 0þ le long des sections de surface (181, 182) qui s'y raccordent,
    - sur le côté externe au moins d'une des bandes de surface étroites (184, 185) situées entre le bord longitudinal (176, 177) et le premier pli (178, 179), à l'extérieur de la zone de l'ouverture de prélèvement (186) pour la partie de prélèvement (173), est appliquée, respectivement, une couche de colle par laquelle ces parties des bandes de surface étroites (184, 185) sont solidement liées l'une à l'autre,
    - à une distance des volets internes (181, 182) se trouve respectivement un deuxième pli,
    - dont la direction de pliage est la même que celle du premier pli (178, 179), et
    - qui forme respectivement un des plis secondaires (187, 188) de la partie interne (172),
    - la section de surface (191, 192) secondaire se raccordant au deuxième pli (187, 188) a une largeur qui est au maximum égale à la distance (a1) entre le pli secondaire (187, 188) de la partie interne (172) et le pli de la partie externe (171),
    - sur le côté externe des sections de surface secondaires (191, 192) et/ou sur le côté interne de la section, en regard de celles-ci, des volets externes (193, 194), au moins le long du deuxième pli (187, 188), est appliquée, respectivement, une couche de colle par laquelle ces sections de surface (191, 192) sont solidement liées à la partie externe (171).
  7. Lettre publicitaire selon l'une quelconque des revendications 1 à 6,
    caractérisée en ce que :
    - la partie de prélèvement
    - se présente sous la forme d'un bon de commande formé d'une seule feuille ou de plusieurs feuilles et/ou de deux ou plusieurs feuilles raccordées l'une à l'autre, qui peuvent être expédiées sous pli séparé, et/ou
    - se présente sous la forme d'une carte unique ou de plusieurs cartes qui peuvent être expédiées individuellement, et/ou
    - se présente sous la forme d'une enveloppe ou d'une série d'enveloppes , et/ou
    - se présente sous la forme d'un bon de commande accompagné d'une enveloppe individuellement ou en groupage.
  8. Lettre publicitaire selon l'une quelconque des revendications précédentes,
    caractérisée en ce que :
    - la partie externe (981) et la partie interne (982), de préférence également la partie de prélèvement (983), sont formées d'une seule découpe continue (984),
    - au moins aux points de transition d'une partie à l'autre (981/982; 982/983), de préférence également sur le bord longitudinal libre de la partie externe (981), se trouve respectivement une bande de surface étroite supplémentaire (989, 1007; 1008, 1014; 988),
    - entre respectivement deux bandes de surface supplémentaires (989, 1007; 1008, 1014) voisines de l'autre se trouve respectivement un pli supplémentaire (1016; 1017),
    - une partie au moins de ces bandes est revêtue d'une couche de colle (1024; 1025),
    - entre les bandes de surface supplémentaires (988; 989; 1007; 1008; 1014) et la partie de la lettre publicitaire (980) qui leur est voisine se trouve une perforation (992; 983; 1011; 1012; 1015).
EP92109546A 1991-06-08 1992-06-05 Lettre publicitaire Expired - Lifetime EP0518232B1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE4119016 1991-06-08
DE4119016A DE4119016A1 (de) 1991-06-08 1991-06-08 Brief fuer werbezwecke

Publications (2)

Publication Number Publication Date
EP0518232A1 EP0518232A1 (fr) 1992-12-16
EP0518232B1 true EP0518232B1 (fr) 1996-03-06

Family

ID=6433587

Family Applications (1)

Application Number Title Priority Date Filing Date
EP92109546A Expired - Lifetime EP0518232B1 (fr) 1991-06-08 1992-06-05 Lettre publicitaire

Country Status (4)

Country Link
EP (1) EP0518232B1 (fr)
AT (1) ATE134943T1 (fr)
DE (2) DE4119016A1 (fr)
ES (1) ES2084217T3 (fr)

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB410901A (en) * 1932-12-31 1934-05-31 Theodore Brown Improvements in postal letter cards
US2824394A (en) * 1956-02-01 1958-02-25 Hallmark Cards Greeting card
US3228586A (en) * 1964-10-14 1966-01-11 Jr John H Hayes Combination letter sheet and integral envelope
US3411699A (en) * 1966-06-24 1968-11-19 Uarco Inc Multiple use envelope assembly
DE2140416A1 (de) * 1971-08-12 1973-02-15 Ernst Von Baeckmann Fragebogen mit antwortspalte
DE3447883A1 (de) * 1984-01-17 1985-07-25 Pan-Adress Direktwerbe GmbH & Co Vertriebs-KG, 8033 Planegg Postversandeinheit
DE3704393C1 (de) * 1986-11-12 1988-05-26 Refeka Werbemittel Gmbh Faltkarte
DE8716947U1 (de) * 1987-12-22 1988-02-11 Lawvere, Philip, 1000 Berlin Faltklappkarte
DE3809373A1 (de) * 1988-02-22 1988-09-01 Yilmabasar Galip Dipl Designer Mehrfach gefaltete, zur erzeugung einer dreidimensionalen wirkung aufstellbare karte
US4949482A (en) * 1989-06-26 1990-08-21 The Wessel Company Quadrilateral pop-up product

Also Published As

Publication number Publication date
DE59205543D1 (de) 1996-04-11
EP0518232A1 (fr) 1992-12-16
ES2084217T3 (es) 1996-05-01
ATE134943T1 (de) 1996-03-15
DE4119016A1 (de) 1992-12-10

Similar Documents

Publication Publication Date Title
DE69725671T2 (de) Korbartiger tragbehälter mit automatisch auffaltbarem boden und verstärktem handgriff
EP2434915A1 (fr) Etui pour papier à cigarettes
DE3704393C1 (de) Faltkarte
DE2737244C2 (de) Endlospapierbahn zur Herstellung von Faltbriefumschlägen mit anhängenden Einlagen
DE19827955B4 (de) Verpackungsmaterial für polyedrische Boxen, Verpackung und Verfahren zum Herstellen einer Verpackung
DE8712624U1 (de) Buch mit in seinem Deckel angeordneter Diskette
CH448872A (de) Behälter aus Wellpappe
DE3318549A1 (de) Verpackung
EP0518232B1 (fr) Lettre publicitaire
CH432220A (de) Couvert
EP0505952A1 (fr) Lettre à fins publicitaires
DE8331463U1 (de) Brief fuer Informations- oder Werbezwecke
DE2324828A1 (de) Verpackungshuelse aus wellpappe oder karton
DE1536243C (de) Karton und Einsatz
DE4237931A1 (de) Halter für stabförmige Gegenstände
DE29500007U1 (de) Briefbogen
DE4119017A1 (de) Brief fuer werbezwecke
DE7714123U1 (de) Wandkalender
DE3123192A1 (de) "behaelter fuer flache gegenstaende"
DE9316346U1 (de) Zweiweg-Umschlag
DE9317039U1 (de) Klappverpackung zur Aufnahme länglicher Gegenstände
DE7605555U1 (de) Versandtasche
DE29805417U1 (de) CD-Hülle
DE4314029A1 (de) Briefkorb
DE3540935A1 (de) Briefhuelle

Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

AK Designated contracting states

Kind code of ref document: A1

Designated state(s): AT BE CH DE ES FR GB IT LI NL SE

17P Request for examination filed

Effective date: 19930611

17Q First examination report despatched

Effective date: 19941102

GRAH Despatch of communication of intention to grant a patent

Free format text: ORIGINAL CODE: EPIDOS IGRA

GRAA (expected) grant

Free format text: ORIGINAL CODE: 0009210

AK Designated contracting states

Kind code of ref document: B1

Designated state(s): AT BE CH DE ES FR GB IT LI NL SE

REF Corresponds to:

Ref document number: 134943

Country of ref document: AT

Date of ref document: 19960315

Kind code of ref document: T

REG Reference to a national code

Ref country code: CH

Ref legal event code: NV

Representative=s name: KELLER & PARTNER PATENTANWAELTE AG

ITF It: translation for a ep patent filed

Owner name: ING. A. GIAMBROCONO & C. S.R.L.

REF Corresponds to:

Ref document number: 59205543

Country of ref document: DE

Date of ref document: 19960411

GBT Gb: translation of ep patent filed (gb section 77(6)(a)/1977)

Effective date: 19960327

REG Reference to a national code

Ref country code: ES

Ref legal event code: FG2A

Ref document number: 2084217

Country of ref document: ES

Kind code of ref document: T3

PGFP Annual fee paid to national office [announced via postgrant information from national office to epo]

Ref country code: GB

Payment date: 19960514

Year of fee payment: 5

PGFP Annual fee paid to national office [announced via postgrant information from national office to epo]

Ref country code: SE

Payment date: 19960524

Year of fee payment: 5

PGFP Annual fee paid to national office [announced via postgrant information from national office to epo]

Ref country code: BE

Payment date: 19960530

Year of fee payment: 5

ET Fr: translation filed
PGFP Annual fee paid to national office [announced via postgrant information from national office to epo]

Ref country code: FR

Payment date: 19960607

Year of fee payment: 5

PGFP Annual fee paid to national office [announced via postgrant information from national office to epo]

Ref country code: ES

Payment date: 19960611

Year of fee payment: 5

PGFP Annual fee paid to national office [announced via postgrant information from national office to epo]

Ref country code: AT

Payment date: 19960612

Year of fee payment: 5

PGFP Annual fee paid to national office [announced via postgrant information from national office to epo]

Ref country code: NL

Payment date: 19960627

Year of fee payment: 5

Ref country code: CH

Payment date: 19960627

Year of fee payment: 5

PLBE No opposition filed within time limit

Free format text: ORIGINAL CODE: 0009261

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: NO OPPOSITION FILED WITHIN TIME LIMIT

26N No opposition filed
PG25 Lapsed in a contracting state [announced via postgrant information from national office to epo]

Ref country code: GB

Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES

Effective date: 19970605

Ref country code: AT

Effective date: 19970605

PG25 Lapsed in a contracting state [announced via postgrant information from national office to epo]

Ref country code: SE

Effective date: 19970606

Ref country code: ES

Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES

Effective date: 19970606

PG25 Lapsed in a contracting state [announced via postgrant information from national office to epo]

Ref country code: LI

Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES

Effective date: 19970630

Ref country code: CH

Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES

Effective date: 19970630

Ref country code: BE

Effective date: 19970630

BERE Be: lapsed

Owner name: BAUMANN GUNTER

Effective date: 19970630

PG25 Lapsed in a contracting state [announced via postgrant information from national office to epo]

Ref country code: NL

Effective date: 19980101

GBPC Gb: european patent ceased through non-payment of renewal fee

Effective date: 19970605

REG Reference to a national code

Ref country code: CH

Ref legal event code: PL

PG25 Lapsed in a contracting state [announced via postgrant information from national office to epo]

Ref country code: FR

Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES

Effective date: 19980227

EUG Se: european patent has lapsed

Ref document number: 92109546.9

NLV4 Nl: lapsed or anulled due to non-payment of the annual fee

Effective date: 19980101

REG Reference to a national code

Ref country code: FR

Ref legal event code: ST

REG Reference to a national code

Ref country code: FR

Ref legal event code: ST

REG Reference to a national code

Ref country code: ES

Ref legal event code: FD2A

Effective date: 20000503

PGFP Annual fee paid to national office [announced via postgrant information from national office to epo]

Ref country code: DE

Payment date: 20010822

Year of fee payment: 10

PG25 Lapsed in a contracting state [announced via postgrant information from national office to epo]

Ref country code: DE

Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES

Effective date: 20030101

PG25 Lapsed in a contracting state [announced via postgrant information from national office to epo]

Ref country code: IT

Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES;WARNING: LAPSES OF ITALIAN PATENTS WITH EFFECTIVE DATE BEFORE 2007 MAY HAVE OCCURRED AT ANY TIME BEFORE 2007. THE CORRECT EFFECTIVE DATE MAY BE DIFFERENT FROM THE ONE RECORDED.

Effective date: 20050605