DE60011480D1 - Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument - Google Patents

Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument

Info

Publication number
DE60011480D1
DE60011480D1 DE60011480T DE60011480T DE60011480D1 DE 60011480 D1 DE60011480 D1 DE 60011480D1 DE 60011480 T DE60011480 T DE 60011480T DE 60011480 T DE60011480 T DE 60011480T DE 60011480 D1 DE60011480 D1 DE 60011480D1
Authority
DE
Germany
Prior art keywords
advertiser
advertisement
user
consumer
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
DE60011480T
Other languages
English (en)
Other versions
DE60011480T2 (de
Inventor
Justina Wolters
Reginald Lewis
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Telefonaktiebolaget LM Ericsson AB
Original Assignee
Telefonaktiebolaget LM Ericsson AB
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Telefonaktiebolaget LM Ericsson AB filed Critical Telefonaktiebolaget LM Ericsson AB
Publication of DE60011480D1 publication Critical patent/DE60011480D1/de
Application granted granted Critical
Publication of DE60011480T2 publication Critical patent/DE60011480T2/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
DE60011480T 2000-08-24 2000-08-24 Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument Expired - Lifetime DE60011480T2 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/EP2000/008357 WO2002017285A1 (en) 2000-08-24 2000-08-24 Advertising system using radio communication between advertiser and consumer

Publications (2)

Publication Number Publication Date
DE60011480D1 true DE60011480D1 (de) 2004-07-15
DE60011480T2 DE60011480T2 (de) 2005-07-07

Family

ID=8164076

Family Applications (1)

Application Number Title Priority Date Filing Date
DE60011480T Expired - Lifetime DE60011480T2 (de) 2000-08-24 2000-08-24 Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument

Country Status (6)

Country Link
US (1) US7328004B1 (de)
EP (1) EP1312066B1 (de)
AT (1) ATE268932T1 (de)
AU (1) AU2000276486A1 (de)
DE (1) DE60011480T2 (de)
WO (1) WO2002017285A1 (de)

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JP4867125B2 (ja) * 2000-09-20 2012-02-01 ソニー株式会社 配信システムおよび配信方法
US8108005B2 (en) * 2001-08-28 2012-01-31 Sony Corporation Method and apparatus for displaying an image of a device based on radio waves
GB0129888D0 (en) * 2001-12-14 2002-02-06 Koninkl Philips Electronics Nv A method of propagating a message and corresponding communications devices for the same
US9232406B2 (en) 2002-03-14 2016-01-05 Odyssey Wireless, Inc. Systems and/or methods of data acquisition from a transceiver
US7286040B2 (en) 2002-03-14 2007-10-23 Eices Research, Inc. Cooperative vehicular identification system
USRE49644E1 (en) 2002-03-14 2023-09-05 Odyssey Wireless, Inc. Systems and/or methods of data acquisition from a transceiver
US7474874B2 (en) 2002-06-28 2009-01-06 Nokia Corporation Local browsing
NO316485B1 (no) * 2002-09-04 2004-01-26 Gunnar Myhr Et intelligent og tidsvarierende "out of home" informasjons- eller markedsföringssystem
FR2846119A1 (fr) * 2002-10-22 2004-04-23 France Telecom Systeme et procede de gestion dynamique de supports de relations avec une clientele.
TW200604881A (en) * 2004-07-28 2006-02-01 Ind Tech Res Inst Electronic coupon transaction system and method
EP1854090B1 (de) 2005-03-01 2013-02-27 Nokia Corporation Elektronisches gerät und verfahren zum transfer von daten
ITTO20050901A1 (it) * 2005-12-23 2007-06-24 Giorgio Rivetti Sistema per la trasmissione e la gestione di contenuti multimediali in modalita' interattiva
DE102006006734A1 (de) * 2006-02-13 2007-08-16 Blue Cell Networks Gmbh Verfahren zum Austausch von Informationen
US20080275776A1 (en) * 2007-05-03 2008-11-06 Sony Corporation Provision of wireless offers to ce device using non-telephony wireless transmission
US8411655B2 (en) * 2007-11-04 2013-04-02 Indus Edge Innovations Private Limited System and method for implementing personalized interaction
US20100087211A1 (en) * 2008-10-02 2010-04-08 Daniel Hurd Proximity marketing server apparatus
US20130030918A1 (en) * 2009-12-30 2013-01-31 France Telecom System and Method for Providing Indications of Participating Advertisers to a Portable User Device
WO2012130200A2 (de) 2011-03-29 2012-10-04 Missing Juergen System und verfahren zur interaktiven einflussnahme auf werbe- und informationsmedien
DE102011119993A1 (de) 2011-03-29 2013-02-28 Uwe Herold System und Verfahren zur interaktiven Einflussnahme auf Werbe- und Informationsmedien
TW201305915A (zh) * 2011-07-19 2013-02-01 Dau-Ning Guo 行動資訊傳遞系統的操作方法
DE102011082403A1 (de) * 2011-09-09 2013-03-14 Robert Bosch Gmbh Vorrichtung und Verfahren zum Betreiben einer an einer Straße angeordneten Anzeigeeinrichtung
US9137679B2 (en) * 2011-09-18 2015-09-15 Loyalblocks Ltd Methods circuits systems and associated computer executable code for localizing and messaging a wireless communication device
DE102012005557A1 (de) 2012-03-21 2013-09-26 Tino Richter System und Verfahren zur Bereitstellung und Nutzung eines Kommunikationsnetzes
US10956942B2 (en) 2017-12-12 2021-03-23 International Business Machines Corporation Synchronization of play of targeted media content with time slots in radio broadcast signal

Family Cites Families (20)

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US5204768A (en) * 1991-02-12 1993-04-20 Mind Path Technologies, Inc. Remote controlled electronic presentation system
US5802281A (en) * 1994-09-07 1998-09-01 Rsi Systems, Inc. Peripheral audio/video communication system that interfaces with a host computer and determines format of coded audio/video signals
US6107937A (en) * 1995-01-31 2000-08-22 Canon Kabushiki Kaisha Remote control system and method
AU6098696A (en) * 1995-06-07 1996-12-30 E-Comm Incorporated System for detecting unauthorized account access
US6359636B1 (en) * 1995-07-17 2002-03-19 Gateway, Inc. Graphical user interface for control of a home entertainment system
US5959623A (en) * 1995-12-08 1999-09-28 Sun Microsystems, Inc. System and method for displaying user selected set of advertisements
CA2183280C (en) * 1996-08-14 2009-04-14 Rob Menard Centralized broadcast channel real-time search system
US6504580B1 (en) * 1997-03-24 2003-01-07 Evolve Products, Inc. Non-Telephonic, non-remote controller, wireless information presentation device with advertising display
AU733904B2 (en) * 1997-03-24 2001-05-31 Evolve Communications, Inc. Two-way remote control with advertising display
US6128484A (en) * 1997-10-07 2000-10-03 International Business Machines Corporation Wireless transceivers for remotely controlling a computer
US6450407B1 (en) * 1998-04-17 2002-09-17 Viztec, Inc. Chip card rebate system
JP2000022811A (ja) * 1998-06-29 2000-01-21 Nec Commun Syst Ltd 移動通信端末へのメッセージ表示システム
WO2000002389A1 (en) * 1998-07-02 2000-01-13 Mcallan Robert E Information access with targeted marketing capability
JP2000224658A (ja) 1999-01-29 2000-08-11 Nec Commun Syst Ltd 携帯電話端末を用いた広告提供システム
US6446130B1 (en) * 1999-03-16 2002-09-03 Interactive Digital Systems Multimedia delivery system
US6549625B1 (en) * 1999-06-24 2003-04-15 Nokia Corporation Method and system for connecting a mobile terminal to a database
US6574793B1 (en) * 2000-02-25 2003-06-03 Interval Research Corporation System and method for displaying advertisements
US6725203B1 (en) * 2000-10-12 2004-04-20 E-Book Systems Pte Ltd. Method and system for advertisement using internet browser to insert advertisements
US6950646B2 (en) * 2001-04-27 2005-09-27 Hewlett-Packard Development Company, L.P. Information acquisition decision making by devices in a wireless network
US6748462B2 (en) * 2001-12-20 2004-06-08 Koninklijke Philips Electronics N.V. Activity-based remote control device

Also Published As

Publication number Publication date
US7328004B1 (en) 2008-02-05
ATE268932T1 (de) 2004-06-15
EP1312066A1 (de) 2003-05-21
AU2000276486A1 (en) 2002-03-04
WO2002017285A1 (en) 2002-02-28
EP1312066B1 (de) 2004-06-09
DE60011480T2 (de) 2005-07-07

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Legal Events

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8364 No opposition during term of opposition