ATE268932T1 - Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument - Google Patents

Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument

Info

Publication number
ATE268932T1
ATE268932T1 AT00965900T AT00965900T ATE268932T1 AT E268932 T1 ATE268932 T1 AT E268932T1 AT 00965900 T AT00965900 T AT 00965900T AT 00965900 T AT00965900 T AT 00965900T AT E268932 T1 ATE268932 T1 AT E268932T1
Authority
AT
Austria
Prior art keywords
advertiser
advertisement
user
consumer
advertising
Prior art date
Application number
AT00965900T
Other languages
English (en)
Inventor
Peggy Justina Antoinet Wolters
Peter Reginald Lewis
Original Assignee
Ericsson Telefon Ab L M
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ericsson Telefon Ab L M filed Critical Ericsson Telefon Ab L M
Application granted granted Critical
Publication of ATE268932T1 publication Critical patent/ATE268932T1/de

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephone Function (AREA)
AT00965900T 2000-08-24 2000-08-24 Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument ATE268932T1 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/EP2000/008357 WO2002017285A1 (en) 2000-08-24 2000-08-24 Advertising system using radio communication between advertiser and consumer

Publications (1)

Publication Number Publication Date
ATE268932T1 true ATE268932T1 (de) 2004-06-15

Family

ID=8164076

Family Applications (1)

Application Number Title Priority Date Filing Date
AT00965900T ATE268932T1 (de) 2000-08-24 2000-08-24 Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument

Country Status (6)

Country Link
US (1) US7328004B1 (de)
EP (1) EP1312066B1 (de)
AT (1) ATE268932T1 (de)
AU (1) AU2000276486A1 (de)
DE (1) DE60011480T2 (de)
WO (1) WO2002017285A1 (de)

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US8285783B2 (en) * 2000-09-20 2012-10-09 Sony Corporation Distribution system and distribution method
US8108005B2 (en) * 2001-08-28 2012-01-31 Sony Corporation Method and apparatus for displaying an image of a device based on radio waves
GB0129888D0 (en) * 2001-12-14 2002-02-06 Koninkl Philips Electronics Nv A method of propagating a message and corresponding communications devices for the same
USRE49644E1 (en) 2002-03-14 2023-09-05 Odyssey Wireless, Inc. Systems and/or methods of data acquisition from a transceiver
US9232406B2 (en) 2002-03-14 2016-01-05 Odyssey Wireless, Inc. Systems and/or methods of data acquisition from a transceiver
EP1483631A4 (de) 2002-03-14 2006-10-04 Eices Res Inc Kooperatives fahrzeugidentifikationssystem
US7474874B2 (en) 2002-06-28 2009-01-06 Nokia Corporation Local browsing
NO316485B1 (no) * 2002-09-04 2004-01-26 Gunnar Myhr Et intelligent og tidsvarierende "out of home" informasjons- eller markedsföringssystem
FR2846119A1 (fr) * 2002-10-22 2004-04-23 France Telecom Systeme et procede de gestion dynamique de supports de relations avec une clientele.
TW200604881A (en) * 2004-07-28 2006-02-01 Ind Tech Res Inst Electronic coupon transaction system and method
WO2006092646A1 (en) * 2005-03-01 2006-09-08 Nokia Corporation An electronic device and a method for transfer of data
ITTO20050901A1 (it) * 2005-12-23 2007-06-24 Giorgio Rivetti Sistema per la trasmissione e la gestione di contenuti multimediali in modalita' interattiva
DE102006006734A1 (de) * 2006-02-13 2007-08-16 Blue Cell Networks Gmbh Verfahren zum Austausch von Informationen
US20080275776A1 (en) * 2007-05-03 2008-11-06 Sony Corporation Provision of wireless offers to ce device using non-telephony wireless transmission
US8411655B2 (en) * 2007-11-04 2013-04-02 Indus Edge Innovations Private Limited System and method for implementing personalized interaction
US20100087211A1 (en) * 2008-10-02 2010-04-08 Daniel Hurd Proximity marketing server apparatus
WO2011080596A2 (en) * 2009-12-30 2011-07-07 France Telecom A system and method for providing indications of participating advertisers to a portable user device
WO2012130200A2 (de) 2011-03-29 2012-10-04 Missing Juergen System und verfahren zur interaktiven einflussnahme auf werbe- und informationsmedien
DE102011119993A1 (de) 2011-03-29 2013-02-28 Uwe Herold System und Verfahren zur interaktiven Einflussnahme auf Werbe- und Informationsmedien
TW201305915A (zh) * 2011-07-19 2013-02-01 Dau-Ning Guo 行動資訊傳遞系統的操作方法
DE102011082403A1 (de) * 2011-09-09 2013-03-14 Robert Bosch Gmbh Vorrichtung und Verfahren zum Betreiben einer an einer Straße angeordneten Anzeigeeinrichtung
US9137679B2 (en) * 2011-09-18 2015-09-15 Loyalblocks Ltd Methods circuits systems and associated computer executable code for localizing and messaging a wireless communication device
DE102012005557A1 (de) 2012-03-21 2013-09-26 Tino Richter System und Verfahren zur Bereitstellung und Nutzung eines Kommunikationsnetzes
US10956942B2 (en) 2017-12-12 2021-03-23 International Business Machines Corporation Synchronization of play of targeted media content with time slots in radio broadcast signal

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US5204768A (en) * 1991-02-12 1993-04-20 Mind Path Technologies, Inc. Remote controlled electronic presentation system
US5802281A (en) * 1994-09-07 1998-09-01 Rsi Systems, Inc. Peripheral audio/video communication system that interfaces with a host computer and determines format of coded audio/video signals
US6107937A (en) * 1995-01-31 2000-08-22 Canon Kabushiki Kaisha Remote control system and method
EP0958672A4 (de) * 1995-06-07 2002-05-22 Comm Inc E Übertragungssteuerung mit geringer leistungsaufnahme für einen hostrechnerserver
US6359636B1 (en) * 1995-07-17 2002-03-19 Gateway, Inc. Graphical user interface for control of a home entertainment system
US5959623A (en) * 1995-12-08 1999-09-28 Sun Microsystems, Inc. System and method for displaying user selected set of advertisements
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US6504580B1 (en) * 1997-03-24 2003-01-07 Evolve Products, Inc. Non-Telephonic, non-remote controller, wireless information presentation device with advertising display
JP4200242B2 (ja) * 1997-03-24 2008-12-24 ティブイ コンパス，インク． 広告表示をする双方向リモコン
US6128484A (en) * 1997-10-07 2000-10-03 International Business Machines Corporation Wireless transceivers for remotely controlling a computer
US6450407B1 (en) * 1998-04-17 2002-09-17 Viztec, Inc. Chip card rebate system
JP2000022811A (ja) * 1998-06-29 2000-01-21 Nec Commun Syst Ltd 移動通信端末へのメッセージ表示システム
CA2336092A1 (en) 1998-07-02 2000-01-13 Robert E. Mcallan Information access with targeted marketing capability
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US6446130B1 (en) * 1999-03-16 2002-09-03 Interactive Digital Systems Multimedia delivery system
US6549625B1 (en) * 1999-06-24 2003-04-15 Nokia Corporation Method and system for connecting a mobile terminal to a database
US6574793B1 (en) * 2000-02-25 2003-06-03 Interval Research Corporation System and method for displaying advertisements
US6725203B1 (en) * 2000-10-12 2004-04-20 E-Book Systems Pte Ltd. Method and system for advertisement using internet browser to insert advertisements
US6950646B2 (en) * 2001-04-27 2005-09-27 Hewlett-Packard Development Company, L.P. Information acquisition decision making by devices in a wireless network
US6748462B2 (en) * 2001-12-20 2004-06-08 Koninklijke Philips Electronics N.V. Activity-based remote control device

Also Published As

Publication number Publication date
WO2002017285A1 (en) 2002-02-28
DE60011480T2 (de) 2005-07-07
US7328004B1 (en) 2008-02-05
EP1312066B1 (de) 2004-06-09
DE60011480D1 (de) 2004-07-15
AU2000276486A1 (en) 2002-03-04
EP1312066A1 (de) 2003-05-21

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Legal Events

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RER Ceased as to paragraph 5 lit. 3 law introducing patent treaties