CN202652430U - Audience rating statistic system based on IPTV business - Google Patents

Audience rating statistic system based on IPTV business Download PDF

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Publication number
CN202652430U
CN202652430U CN 201220210028 CN201220210028U CN202652430U CN 202652430 U CN202652430 U CN 202652430U CN 201220210028 CN201220210028 CN 201220210028 CN 201220210028 U CN201220210028 U CN 201220210028U CN 202652430 U CN202652430 U CN 202652430U
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CN
China
Prior art keywords
iptv business
equipment
audience rating
audience
system based
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
CN 201220210028
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Chinese (zh)
Inventor
李晓强
王培虎
常馨萍
刘东晖
姚正
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SHANGHAI B-STAR BROADBAND TECHNOLOGY Co Ltd
Original Assignee
SHANGHAI B-STAR BROADBAND TECHNOLOGY Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by SHANGHAI B-STAR BROADBAND TECHNOLOGY Co Ltd filed Critical SHANGHAI B-STAR BROADBAND TECHNOLOGY Co Ltd
Priority to CN 201220210028 priority Critical patent/CN202652430U/en
Application granted granted Critical
Publication of CN202652430U publication Critical patent/CN202652430U/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The utility model provides an audience rating statistic system based on IPTV business. The system at least comprises a recording device and a statistic device connected therewith. The recording device is in communication with a plurality of user equipment to record relevant program play information of each of the user equipment. The statistic device is used for statistics of the information recorded by the recording device so as to determine audience ratings. The audience rating statistic system is capable of obtaining real, effective and accurate data of the audience ratings in a statistic manner, and enables the audience ratings to truly play an effect on actual adjustment of programs, improvement of quality of the programs and promotion of fine development of broadcast and TV industries.

Description

Audience rating statistics system based on the IPTV business
Technical field
The utility model relates to the IPTV business field, particularly relates to a kind of audience rating statistics system based on the IPTV business.
Background technology
Audience ratings refers to watching that the number (or family's amount) of a certain program accounts for the percentage of spectators' total number of persons (or total family amount) within certain period, i.e. the number (or family's amount) of a certain program of audience ratings=watch/spectators' total number of persons (or total family amount).In addition, except the audience ratings of program, audience ratings also comprises the relevant statistical indicators such as period audience ratings.
The audience rating data collection method that adopts at present has two kinds, i.e. diary method and personnel's measuring instrument method.Wherein, diary method refers to by filling in the method that the diary card is collected audience information by all 4 years old and above kinsfolk in the sample family.Each kinsfolk has diary card separately in the sample family, and each kinsfolk is recorded in situation about televiewing every day separately (comprising channel and the time period of watching) on the diary card separately at any time.The listed time interval is 15 minutes on the diary card, and each Zhang Riji card can record the viewership in a week.
Personnel's measuring instrument method refers to utilize " personnel's measuring instrument " to collect the method for television program receiving information, is present up-to-date audience investigation means in the world.Be provided with each member button separately in the sample households on the hand controller, but also be reserved with guest's button.When a kinsfolk begins to see TV, must click first the button of hand controller representing self, when not seeing TV, press again this button.This hand controller can (even can be as accurate as second) stores take per minute as the time period all information that teleview, and then is sent to the central computer of general headquarters by telephone wire or registered one's residence by palmtop PC etc. to obtain the data that this hand controller is stored.
Usually, if adopt diary method, because will carry out Collection and analysis to data, in the fastest one week of needs, generally needed for two weeks could determine viewing-data; If the personnel of employing measuring instrument method because telephone wire can return data immediately, therefore can accomplish just can provide viewing-data every one day, just personnel's measuring instrument cost compare is high.
Nowadays, increasing user begins to watch TV programme by the IPTV business, therefore, how to come efficiently and accurately to count audience ratings based on the IPTV business, has become the technical task that those skilled in the art need to solve.
The utility model content
The shortcoming of prior art in view of the above, the purpose of this utility model is to provide a kind of audience rating statistics system based on the IPTV business, in order to realize the quickly and accurately statistics to viewership information.
Reach for achieving the above object other relevant purposes, the utility model provides a kind of audience rating statistics system based on the IPTV business, and it comprises at least:
Recording equipment is connected with a plurality of communications of user equipment, in order to record the related-program broadcast information of each subscriber equipment; And
Be connected with described recording equipment and be used for adding up information that described recording equipment records to determine the statistics equipment of audience ratings.
Preferably, described recording equipment comprises the gateway device that is connected with the server apparatus that the IPTV business is provided.
Preferably, described statistics equipment comprises OSS equipment.
Preferably, described subscriber equipment comprises set-top box.
As mentioned above, audience rating statistics system based on the IPTV business of the present utility model, has following beneficial effect: can in time count true, effective, accurate audience rating data, make audience ratings play real impetus in the program adjustment of reality, the raising of program quality and the benign development of promotion radio, TV and film industries.
Description of drawings
Fig. 1 is shown as the audience rating statistics system schematic diagram based on the IPTV business of the present utility model.
The element numbers explanation
1 audience rating statistics system based on the IPTV business
11 recording equipments
12 statistics equipment
2 subscriber equipmenies
Embodiment
Below by particular specific embodiment execution mode of the present utility model is described, person skilled in the art scholar can understand other advantages of the present utility model and effect easily by the disclosed content of this specification.
See also Fig. 1 to Fig. 2.Notice, the appended graphic structure that illustrates of this specification, ratio, size etc., equal contents in order to cooperate specification to disclose only, understand and reading for person skilled in the art scholar, be not to limit the enforceable qualifications of the utility model, so technical essential meaning of tool not, the adjustment of the modification of any structure, the change of proportionate relationship or size, do not affecting under the effect that the utility model can produce and the purpose that can reach, all should still drop on the technology contents that the utility model discloses and get in the scope that can contain.Simultaneously, quote in this specification as " on ", D score, " left side ", " right side ", " centre " reach the term of " " etc., also only for ease of understanding of narrating, but not in order to limit the enforceable scope of the utility model, the change of its relativeness or adjustment, under without essence change technology contents, when also being considered as the enforceable category of the utility model.
As shown in Figure 1, the utility model provides a kind of audience rating statistics system based on the IPTV business.Described audience rating statistics system 1 based on the IPTV business comprises at least: recording equipment 11 and statistics equipment 12.
Described recording equipment 11 and a plurality of subscriber equipment 2 communication connections are in order to record the related-program broadcast information of each subscriber equipment 2.
Wherein, subscriber equipment 2 comprises the equipment that the programme information that provides from the equipment that the IPTV business is provided can be provided, and preferably, includes but not limited to: the set-top box of connecting TV machine etc.
Wherein, described related-program broadcast information comprises with the user watches the relevant information of program, preferably, includes but not limited to: channel information, programme information, the zero-time when watching program, termination time etc.
Particularly, when the user when watching certain channel in the middle of the IPTV business or program such as subscriber equipmenies such as set-top box, described recording equipment 11 is recorded the related-program broadcast information such as time, employed business, the channel of watching or program that this subscriber equipment connects.
Preferably, described recording equipment 11 comprises gateway device that is connected with the server apparatus that the IPTV business is provided etc.
Described statistics equipment 12 is connected with described recording equipment 11, is used for adding up described record and establishes, and 11 information that record are to determine audience ratings.
Preferably, described statistics equipment 12 comprises the server apparatus that the IPTV business is provided, for example, and OSS equipment (namely being provided with the BOSS system equipment of IPTV business) etc.
The detailed operation process of above-mentioned audience rating statistics system 1 based on the IPTV business is as follows:
The first step: the user watches certain channel or program in the middle of the concrete IPTV business by set-top box.
Second step: recording equipment 11 is recorded time, the business of use, the channel of watching or the program that subscriber equipment connects.
The 3rd step: the BOSS system statistics also analyzes the audience rating data of each channel and program.
The 4th step: the BOSS system shows statistics and the audience rating data of analyzing by chart and tabulation mode.
Say more in detail it, statistic processes comprises following a few class:
A) program or the channel information watched of recording user
The user watches the information recording/of program in the database of BOSS system equipment, TV programme or television channel are concrete professional parts in the IPTV business, the user uses a certain when containing this kind service professional, even watching corresponding TV programme and channel.Database can record time started and the concluding time that this user watches this program or channel.
B) add up concrete program and the channel that the user watches in certain period
Add up user's viewing information of a certain appointed program or channel, can draw the concrete details of program audience rating of fixed time section.By the SQL mode database is inquired about, the result that then will inquire about is processed.
C) audience ratings of BOSS system equipment processing program is showed by graph mode
The BOSS system equipment inquires result data in the database by the SQL mode, result data is showed it by graph mode again, the audience ratings of a plurality of programs or channel can be put with same table in carry out various dimensions and check.
D) audience ratings of BOSS system equipment processing program is showed by the tabulation mode
The BOSS system inquires result data in the database by the SQL mode, result data is showed it by graph mode again, can show many records simultaneously, audience ratings can be carried out ascending order or descending sort by the mode of ordering.
In sum, audience rating statistics system based on the IPTV business of the present utility model adopts the IPTV business to come tuned television channel by the user, the user can be watched that the information such as business, time, program are recorded in the middle of the database accurately, and according to these the record directly count the user to each professional operating position, then analyze relevant audience ratings; Because this audience ratings is based on user's the actual programs situation of watching and adds up, therefore compare the existing common third party's data of passing through and investigate company, adopt phone, the statistics that the investigation methods such as questionnaire are obtained, accuracy improves greatly, makes audience ratings play real impetus in the program adjustment of reality, the raising of program quality and the benign development of promotion radio, TV and film industries.So, the utility model tool high industrial utilization.
Above-described embodiment is illustrative principle of the present utility model and effect thereof only, but not is used for restriction the utility model.Any person skilled in the art scholar all can be under spirit of the present utility model and category, and above-described embodiment is modified or changed.Therefore, have in the technical field under such as and know that usually the knowledgeable modifies or changes not breaking away from all equivalences of finishing under spirit that the utility model discloses and the technological thought, must be contained by claim of the present utility model.

Claims (4)

1. the audience rating statistics system based on the IPTV business is characterized in that, described audience rating statistics system comprises at least:
Recording equipment is connected with a plurality of communications of user equipment, in order to record the related-program broadcast information of each subscriber equipment;
Be connected with described recording equipment and be used for adding up information that described recording equipment records to determine the statistics equipment of audience ratings.
2. the audience rating statistics system based on the IPTV business according to claim 1, it is characterized in that: described recording equipment comprises the gateway device that is connected with the server apparatus that the IPTV business is provided.
3. the audience rating statistics system based on the IPTV business according to claim 1, it is characterized in that: described statistics equipment comprises OSS equipment.
4. the audience rating statistics system based on the IPTV business according to claim 1, it is characterized in that: described subscriber equipment comprises set-top box.
CN 201220210028 2012-05-10 2012-05-10 Audience rating statistic system based on IPTV business Expired - Lifetime CN202652430U (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN 201220210028 CN202652430U (en) 2012-05-10 2012-05-10 Audience rating statistic system based on IPTV business

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN 201220210028 CN202652430U (en) 2012-05-10 2012-05-10 Audience rating statistic system based on IPTV business

Publications (1)

Publication Number Publication Date
CN202652430U true CN202652430U (en) 2013-01-02

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112154668A (en) * 2019-04-24 2020-12-29 海信视像科技股份有限公司 Repeated watching device analysis method and analysis system for searching advertisement time period

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112154668A (en) * 2019-04-24 2020-12-29 海信视像科技股份有限公司 Repeated watching device analysis method and analysis system for searching advertisement time period
CN112154668B (en) * 2019-04-24 2022-04-01 海信视像科技股份有限公司 Repetitive viewing device analysis method and system for retrieving advertisement time slot

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Granted publication date: 20130102