CN112154668B - Repetitive viewing device analysis method and system for retrieving advertisement time slot - Google Patents
Repetitive viewing device analysis method and system for retrieving advertisement time slot Download PDFInfo
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- CN112154668B CN112154668B CN202080002685.7A CN202080002685A CN112154668B CN 112154668 B CN112154668 B CN 112154668B CN 202080002685 A CN202080002685 A CN 202080002685A CN 112154668 B CN112154668 B CN 112154668B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
Abstract
The invention provides a repeated watching device analysis method and analysis system which can visually search advertisement time slots in a mode that the time slots with good propaganda effect of advertisements including program propaganda and the like are objectively visible. A repetitive viewing device analysis method of one embodiment acquires 1 st data (D1) which is the number of viewing devices of a selected program A in 1 channel, acquires 2 nd data (D2) (1 to y) which is the number of viewing devices of each of a plurality of programs (B) (1 to y) played within a past predetermined period of the selected program (A), obtains 3 rd data (D3) (1 to y) indicating the number of repetitive viewing devices from among the 1 st data (D1) and the 2 nd data (D2) (1 to y) of the selected program (A), and acquires data for visualization which is related to the 3 rd data (D3) (1 to y).
Description
The present application claims priority of japanese patent application filed 24/4/2019 under the name of "repetitive viewing device analysis method and analysis system for retrieving advertisement time slot" by the japanese patent office, application No. 2019 and 083055, which is incorporated herein by reference in its entirety.
Technical Field
The present invention relates to a repetitive viewing device analysis method and analysis system for searching for an advertisement time slot.
Background
In recent years, internet technology has been developed, and the population of television devices using Video On Demand (VOD) services has been increasing. Therefore, the number of television apparatuses connected to the internet is also on the increase trend.
In such an environment, a large amount of viewing data (also referred to as viewing records in some cases) is collected from each television apparatus via the internet, and the viewing status such as the viewing rate can be analyzed.
Prior art documents
Patent document
Patent document 1: japanese patent laid-open publication No. 2017-28353
Patent document 2: japanese patent laid-open publication No. 2017-188932
Disclosure of Invention
Conventionally, when a program to be newly started is advertised (referred to as a program advertisement), a program producer expects a time zone considered to be effective, and broadcasts the program advertisement in the time zone. However, there is no mechanism for analyzing whether or not the time zone in which the program promotion is performed is really a time zone with a good effect in an objectively visible manner.
Therefore, an object of the present embodiment is to provide an iterative viewing device analysis method and analysis system that can visually search for an advertisement time slot in such a manner that a time slot including an advertisement of a program advertisement, for example, having a good advertising effect is objectively visible.
The repetitive viewing device analysis method according to an embodiment is a method including:
the number of viewing apparatuses of the program a selected in 1 channel is acquired as the 1 st data D1,
acquiring the 2 nd data D2 (1-y) which is the number of viewing devices of each of a plurality of programs B (1-y) played within a past predetermined period of the selected program A,
among the 1 st data D1 and the 2 nd data D2(1 to y) of the selected program a, the 3 rd data D3(1 to y) indicating the number of viewing devices overlapped with each other is specified, and the data for visualization associated with the 3 rd data D3(1 to y) is acquired.
Drawings
Fig. 1 is a diagram showing an example of the configuration of the entire system including a broadcast signal transmitting apparatus, a server, and a receiving apparatus (viewing apparatus) according to an embodiment;
fig. 2 is a diagram schematically showing a configuration example of a television receiving apparatus;
fig. 3 is a diagram schematically showing a configuration example of a server and an example of a personal computer of a user who receives a service;
fig. 4 is an explanatory diagram showing an example of the analysis result displayed on the display unit in one embodiment;
fig. 5 is an explanatory diagram showing an example of the analysis result displayed on the display unit in another embodiment;
FIG. 6 is a flow diagram that illustrates an example of the operation of the system of an embodiment;
fig. 7 is a flowchart showing another operation example of the system according to the embodiment.
Description of the reference numerals
A broadcast signal transmitting apparatus, 101.. a broadcast station server, 102.. 1 st basic function, 120.. a server, 121.. an identification management section, 122.. a collection section, 123.. an analysis section, 124.. a service providing section, 140.. a viewing apparatus.
Detailed Description
Hereinafter, embodiments will be described with reference to the drawings. Fig. 1 is a diagram showing an example of the configuration of the entire system including the broadcast signal transmitting apparatus 100, the server 120, and the viewing apparatus 140 according to the present embodiment.
The apparatus 100 is a broadcast signal transmitting apparatus (also referred to as a broadcasting station) that broadcasts a broadcast program, and includes a broadcast program server 101 and a1 st basic function 102.
The broadcast program server 101 is an area in which data of a program broadcast as the broadcast signal transmitting apparatus 100, a name of the program, broadcast date and time, description of the content, and the like are stored in advance.
The 1 st basic function 102 is a basic function of the broadcast signal transmitting apparatus 100, and has a function of encoding (also referred to as coding) and multiplexing a video signal, an audio signal, and the like of a program to be broadcast, and transmitting the encoded video signal and the audio signal as a broadcast signal.
The server 120 is a server that is present on the cloud and collects the viewing history of programs that the user of the viewing device 140 has viewed, and includes an identification management unit 121, a collection unit 122, an analysis unit 123, and a service providing unit 124.
The server 120 identifies each viewing device 140 based on an identification number that the viewing device (also referred to as a television device, a television receiver, or a broadcast signal receiving device) 140 individually holds. The identification number held by the viewing device 140 is composed of a combination of numbers and letters, for example.
The identification management unit 121 has a function of collecting and managing an identification number held by the viewing device 140 via the network 180. The identification management unit 121 may collect an identification number held by the viewing device 140 at the time of initial setting of the viewing device 140, for example.
The collection unit 122 has a function of collecting a viewing history, which is a history of the user of the viewing device 140 having viewed a broadcast program.
The analysis unit 123 has a function of analyzing the viewing history collected by the collection unit 122. The service providing unit 124 has a function of providing a service based on the result analyzed by the analysis unit 123.
The service providing unit 124 may provide information useful for the user of the viewing apparatus 140, for example, based on the result analyzed by the analysis unit 123. Alternatively, the service providing unit 124 may provide information useful for the broadcast signal transmitting apparatus 100, the program producing company, the sponsor of the program, and the like, which are the sides broadcasting the program to the viewing apparatus 140, based on the result analyzed by the analyzing unit 123.
The viewing apparatus 140 is a receiving apparatus for receiving a program broadcasted by the broadcast signal transmitting apparatus 100, and includes a receiving function (2 nd basic function 141) of digital broadcasting and a control unit 142. The viewing apparatus 140 may be, for example, a television receiving apparatus, or may be a video recorder having a function of recording a program transmitted via a broadcast wave, and in the following description, the viewing apparatus 140 will be described as a television receiving apparatus or a video recorder. In the figure, 1 television receiving apparatus is shown, but a plurality of viewing apparatuses 140 are connected to the server 120.
The 2 nd basic function 141 is a basic function of the viewing device 140, and includes the following functions: the broadcast signal transmitting apparatus 100 receives a broadcast wave transmitted from the broadcast signal transmitting apparatus 100, separates an encoded video signal (also referred to as a video stream), an encoded audio signal (also referred to as an audio stream), application data, and a transmission control signal included in the broadcast wave, decodes the video signal and the audio signal, receives the application data, and analyzes the transmission control signal.
The control unit 142 has a function of controlling the entire viewing device 140. The control unit 142 also includes a video recording unit having a video recording function. The control unit 142 is connected to and manages data transmission and reception with peripheral devices connected to the viewing device 140, such as a display 160, a speaker 161, an HDD (Hard Disk Drive) 162 incorporated in the viewing device 140, and a mobile medium 170.
The display 160 incorporates a speaker 161, and displays a video signal decoded by the 2 nd basic function 141 in a display area or outputs an audio signal from the speaker 161. The speaker 161 built in the display 160 may be an external speaker connected via an I/F such as a USB.
In the example of fig. 1, the display 160 is described separately from the viewing device 140, but may be integrated with the viewing device 140 as1 function of the viewing device 140.
Fig. 2 is a diagram schematically showing an example of the configuration of a viewing apparatus (also referred to as a viewing device in some cases) 140. The viewing apparatus 140 includes the 2 nd basic function 141 as a function of receiving broadcast waves and the control unit 142, as described above.
The 2 nd basic function 141 has a terrestrial digital tuner 201-1 for terrestrial digital television broadcasting, a terrestrial digital demultiplexer 202-1, a terrestrial digital descrambler 203-1, and a video and audio 2K decoder 204-1. Similarly, the 2 nd basic function 141 includes a BS tuner 201-2 for BS digital broadcasting, a BS demultiplexer 202-2, a BS descrambler 203-2, a 2K decoder 204-2 for video and audio, a 4K decoder 204-3, and an 8K decoder 204-4. Similarly, the 2 nd basic function 141 includes a CS tuner 201-3 for CS digital broadcasting, a CS demultiplexer 202-3, a CS descrambler 203-3, a 2K decoder 204-5 for video and audio, and a 4K decoder 204-6.
When the viewing device 140 receives a broadcast signal of a terrestrial digital television broadcast, the broadcast tuner 201-1 demodulates a stream (broadcast signal) transmitted via a broadcast wave. The demodulated stream (broadcast signal) is input to the terrestrial digital demultiplexer 202-1. The terrestrial digital demultiplexer 202-1 separates the inputted multiplex stream into a video stream, an audio stream, a subtitle stream, application data, a transport control signal, and inputs the video stream and the audio stream to the terrestrial digital descrambler 203-1.
The terrestrial digital descrambler 203-1 descrambles the video stream and the audio stream and inputs them to the 2K decoder 204-1.
The video stream and the audio stream are decoded in the 2K decoder 204-1.
The decoded video data is output to the display 160 via the video, audio, and subtitle data processing unit 206 and the display signal output unit 207. The decoded audio data is output to the speaker 161 built in the display 160 via the video, audio, and subtitle data processing unit 206 and the display signal output unit 207.
The video, audio, and subtitle data processing unit 206 can perform brightness adjustment, color correction, and the like on video data, and can also perform sound quality adjustment, frequency characteristic adjustment, and the like on audio data.
The display signal output section 207 controls chromaticity, resolution, and the like in accordance with the display capability of the display 160.
The audio signal output unit 208 can convert audio output according to a speaker system (a simple stereo type, a 5-channel system, or the like).
When receiving the BS digital broadcast signal or the CS digital broadcast signal, the viewing device 140 performs demultiplexing processing and descrambling processing on a stream (broadcast signal) transmitted by a broadcast wave, and outputs video data to the display 160 or outputs audio data to the speaker 161, as in the case of receiving a broadcast signal of a terrestrial digital television broadcast.
Although the example of the viewing device 140 in fig. 2 is an example in which 1 tuner 201-1 for terrestrial digital television broadcasting is incorporated in the tuner, a plurality of tuners for terrestrial digital television broadcasting may be incorporated in the tuner. Similarly, the viewing device 140 may include a plurality of tuners for BS digital broadcasting and a plurality of tuners for CS digital broadcasting.
The control unit 142 controls the entire viewing device 140. Further, the control unit 142 acquires a viewing history of the program viewed by the user of the viewing apparatus 140, and transmits the acquired viewing history to the server 120 via the network 180. The control unit 142 includes a network I/F181 as an I/F for communicating with the communication network 180 and a remote controller I/F182 as an I/F for communicating with the remote controller (remote controller) 190.
Here, the viewing history indicates a history of all programs received by the viewing apparatus 140 in a plurality of tuners. Specifically, for example, when the user of the viewing apparatus 140 receives a broadcast wave and views a program a displayed on the display 160 and records a program B by the recording section 143, which is a recording function of the viewing apparatus 140, the control section 142 can acquire a live viewing history, which is a history of viewing (referred to as live viewing) of the program a, a playback viewing history of broadcast viewing (viewing for playing back a recorded program) of the program B, and a scheduled viewing history, which is viewing based on a viewing schedule of the program C.
Playback viewing, for example, also occurs as follows: by reserving a program to be recorded in advance by the reservation function of the recording function, the recording unit 143 records the designated program B at the designated timing, and only records the program B without displaying it on the display 160.
As described above, the viewing device 140 of the present embodiment can adopt various viewing modes such as live viewing, recording/playback viewing, and reserved viewing based on viewing reservation.
The various viewing histories described above may be constituted by information on a combination of a channel number, a program name, a broadcasting station name, and a viewing start time and a viewing end time, for example. The control unit 142 stores the various viewing histories described above for each type in a storage area (not shown) included in the acquired viewing history.
The control unit 142 assigns an identification number held by the viewing device 140 to the acquired viewing history, and transmits the identification number to the server 120 via the network 180 at an arbitrary timing.
Fig. 3 is a diagram schematically showing an example of the configuration of the server 120.
The collection unit 122 collects the viewing history transmitted from the viewing apparatus 140 via the network 180, stores the viewing history in a storage area (not shown) provided therein in accordance with the assigned identification number, and transmits information related to the storage of the received viewing history, such as the storage address of the viewing history and the assigned identification number, to the identification management unit 121.
The identification management unit 121 stores and manages the information and the identification number related to storage transmitted from the collection unit 122. Thus, the identification management unit 121 can manage the data (viewing records) of the viewing history for each identification number of the viewing device 140.
The analysis unit 123 analyzes the viewing history for a specified period, for example, a specified identification number, from among the viewing histories stored in the collection unit 122. The analysis result is transmitted to the service providing unit 124, and the service providing unit 124 provides a service based on the transmitted analysis result.
The server 120 shown in fig. 1 and 3 may include a display unit (not shown) capable of displaying the contents of the service provided by the service providing unit 124. Alternatively, the server 120 may be configured to display the contents of the service provided by the service providing unit 124 on an external display device (not shown) connected thereto. Alternatively, the analysis unit 123 and the service providing unit 124 may be provided outside the server 120.
When the service providing unit 124 is located outside the server 120, the analysis unit 123 and the service providing unit 124 may be located in a PC (personal computer), for example. Alternatively, the analysis unit 123 and the service providing unit 124 may be in a mobile terminal such as a smartphone or a tablet computer. In this case, a PC or a mobile terminal is connected to the server 120 via the network 180, and can access the server 120. Therefore, the PC or the mobile terminal can acquire the viewing history information stored in the collection unit 122 at an arbitrary place. The operator of the PC or the mobile terminal can perform the analysis by the analysis unit 123 at an arbitrary place. Further, the operator of the PC or the mobile terminal can provide the service and the value data at an arbitrary place by the service providing unit 124 based on the analysis result of the analysis unit 123. The portable terminal including the analysis unit 123 and the service providing unit 124 may be referred to as a viewing history analysis device.
The service provided by the service providing unit 124 may be, for example, providing and displaying visualized data based on the analysis result by the analysis unit 123. The visualized data is, for example, a large number of viewing histories collected by the collection unit 122, and by summarizing the viewing history group a, which is a collection of the viewing histories of the viewing devices 140 that hold the identification numbers to be analyzed by the analysis unit 123, from various viewpoints using various parameters, the viewing history group a is set in a form that is easily understood by the user and displayed using a graph or a table, in which there is a tendency to some sort of viewing history group a that appears unordered.
Such a service of visualizing the viewing history group a may become information useful for a side that broadcasts a program to the viewing apparatus 140, for example, a broadcasting station 140, a program production company, a program sponsor, or the like.
The example of fig. 3 shows an example of connection so that service data provided by the service providing unit 124 can be viewed from the personal computer 311 via the network 310.
Fig. 4 shows an example of a service displayed on the screen 322 of the personal computer 311, for example.
For example, various buttons for controlling or switching the screen of the right-side service information, conditions when the service information is generated, and the like are displayed in the table of the left-side display area 331. For example, one can choose:
which region the region as the provided service information is set to (the kanto in the example of the figure),
information of what period the service information provided was (2019/03/11 in the example of the figure (from monday)),
which channel the channel as the provided service information is set to (NNKK broadcast in the example of the figure),
the presentation chart as the provided service information is set to, for example, a part of a region or a whole region (in the example of the figure, the whole region),
viewing data as service information to be provided, which viewing history (live broadcast in the example of the figure) is used,
whether or not the provided service information is set to multi-edit (not multi-edit in the example of the figure),
the number of programs as the service information to be provided is generated by the number of repeating devices as viewing devices for 2 programs, by the number of viewing devices that view only one program, or by the number of viewing devices that view only another program (in the example of the figure, the number of repeating devices is selected),
whether the program is viewed or not is determined based on what criterion (in the example of the figure, 1/3 of the program is viewed),
the program ranking is generated from the viewing data of a program that is a program that becomes the analysis reference and is separated by several hours (150 hours apart, about 1 week apart in the example of the figure), and so on.
In addition, the total number of devices when the reference data is (3 months, 11 days, Monday in the example of the figure)
Further, the user classification of the total number of devices is also shown.
On the right side of the display area 331, a table is displayed in the program area 332 for 1 week period of a certain 1 channel. The table of the program area 332 is divided horizontally by day and vertically by time. In the program area 332, the frames are not particularly recognized, but are distinguished. In addition, the amount of the compound may be at least 1 day.
Further, similarly, a table of programs is displayed in the same program area 333 on the right side of the program area 332.
The Heat map (Heat map) on the left shows the status of the selected program a with respect to the programs B (1 to N) during the past 1 week. At this time, regardless of the broadcast time of the program a, for example, the program a is displayed in a folded manner during 1 week from monday to sunday, and the right side of the time of the selected program a is the time before 1 week. Further, the heat map displays colors of different color temperatures according to the ranking of each program in the frame.
The rank of a certain rank of the selected ranking indicator, duplicate device rate/duplicate ratio is displayed in the heatmap. In this case, the rank order can be changed by the "rank display time" as the total target of the ranks from the start of the program a to several hours ago. This is because the program advertising effect is good when the program advertising effect is closer to the broadcast time of the program a, and therefore, the program advertising effect is set so that only a time period closest to the program can be analyzed as the target. The colors of the heatmap are distinguished by color according to the selected ranking index.
Further, the ranking on the right displays the ranking of the programs within the aggregate time of "rank display time" according to the selected ranking index. The right side shows a histogram with bars displayed by the 3-segment identification. In the bar chart, the left identification part of the bar is the ratio of the equipment which only watches the program a, the central identification part of the bar is the ratio of the equipment which watches both the program a and the program B which is advertised by the selected program, and the right identification part of the bar is the ratio of the equipment which only watches the program B. This corresponds to a venturi diagram showing the amount of a plurality of programs in parallel. The total number of the left identification parts and the central identification parts of the columns is consistent with the number of the watching devices of the program A, so the total number of the watching devices is consistent with the program B. Black triangles indicate repetition fraction.
The overlapping equipment rate of the ranking index corresponds to the center recognition portion of the bar of the histogram, and the overlapping proportion corresponds to the black triangle (the number of overlapping equipment/the length (a + AB + B) of the histogram).
When 1 frame (e.g., 332-1) of the left program area 332 is clicked by the cursor in the program area 333 described above, the corresponding frame 333-1 is in white and has another background color.
As will be described later, the number of devices repeatedly watched (the number of repeated watching devices watched in the live broadcast) is calculated by the viewing history analysis between the program a corresponding to the frame 332-1 and the other programs B (1 to N). Further, the programs of each frame are given a rank according to the number of the repeated devices. The program area 333 displays the ranking for each frame and is displayed differently in color according to the difference in the ranking. Such a map is referred to as a heatmap.
In the table of the display area 334 on the right side of the program area 333, program names are displayed in line from top to bottom in order on the screen from the top-ranked program, and the date and time of broadcasting are displayed on the right side of each program name.
Further, in the table showing the area 335 on the right side of the ranked display area 334, histograms are displayed in parallel in the horizontal direction for each program name. In the histogram, the number of viewing devices that viewed only the program a, the number of viewing devices that viewed only the program B (programs of each rank), and the number of viewing devices that viewed both the programs a and B are displayed in each bar so as to be differentiated by color. In the case of the program of the 1 st digit of the figure, there are exemplified:
the ratio of the number As of viewing devices that only view program a. is not described,
1.306 that is a ratio of the number of viewing devices Bs that only view program B (the ranked programs),
a ratio of the number of repeated viewing devices AsBs that viewed both programs a and B. The ratio of the number of viewing devices that view only the program a and the total of the ratios of the number of viewing devices that view both the programs a and B AsBs are the same in each rank, but the ratio of the number of repeated viewing devices differs for each rank.
Here, the black triangles show the repetition percentage (percentage). The repetition proportion, which is the number of repeated devices/length of column (As + AsBs + Bs), was calculated As follows.
By observing the display of the program ranking, it is possible to visualize and easily distinguish which time slot of the program advertisement is effective.
In the above example, as program a, the program of frame 332-1 from 16 hours to 18 hours on thursday is specified. However, the present system can specify other blocks. Then, the repeated viewing device information of the program X and the other programs B (1 to N) of the designated frame is obtained in the same manner as before. Also, the ranking of the program whose ratio of the number of repeated viewing apparatuses is large is displayed. Therefore, the user can know (search) the program that has the largest ratio of the number of the repeated viewing apparatuses (i.e., the program having the highest ranking) by specifying the plurality of frames, and can know (search) the program that is advertised effectively.
The above-described specification can be automatically performed, and a plurality of programs with high ranking can be searched to calculate a program with the largest ratio of the number of repeated viewing apparatuses.
In the above-described embodiment, 2 of the program area 332 for specifying a frame of a program and the program area 333 for displaying a heat map are displayed. However, the present invention is not limited to such an embodiment.
Fig. 5 shows an example of another display mode. In this display mode, the program area 332 is omitted, and the program area B333 for displaying the heat map is also used as the program a designation table.
When the frame of the program a from 16 th to 18 th of thursday is designated by the cursor in the program area B333, it is determined whether or not the programs B (1 to N) around the program a have been repeatedly viewed, and the program area B is calculated by viewing history analysis. Further, the programs of each frame are given a rank according to the number of the repeated devices. The program area 333 displays the ranking for each box and is displayed differently in color according to the difference in the ranking.
In the display area B334 on the right side of the program area B333, the program names are also displayed in line from top to bottom in order on the screen from the program with the highest rank, and the date and time of the broadcast are displayed on the right side of each program name. In addition, next to each program name, the duplicate device rate is displayed.
In the case of the display mode described above, the heat map and the rank can be displayed in an enlarged manner as compared with the display mode of fig. 4. In addition, the display mode (fig. 4 and 5) may be switchable.
That is, the display of fig. 5 is a display performed by a mechanism for acquiring data for visualization, and acquires an output of a program area for displaying a time slot of a plurality of programs, which corresponds to at least a plurality of days of the same channel, and is used as an interface (interface) as follows: by designating a time slot of 1 program among a plurality of programs, the number of repeat viewing devices which repeatedly view the other plurality of programs among the plurality of programs and the 1 program can be calculated.
In fig. 4 and 5, the programs are ranked and displayed in the order of their names, but the present invention is not limited to such an embodiment. For example, the programs may be classified into categories (genres) and the ranking of the programs may be performed within the categories (genres), or the programs may be displayed in the ranking order, or the ranking may be displayed in numerical values beside the program names in the ranking order of randomness. The display mode may be various, and may be switchable. In addition, the titles of the programs may be categorized by day of the week. Also, the ranking of programs may be performed during each day of the week. Optionally, the ranking may be further distinguished by color.
Fig. 6 shows a flowchart cum processing module executed by operating the personal computer 311 shown in fig. 3. For example, when the start button is clicked and a channel is selected, a program table model (program areas 332 and 333) AS shown in fig. 4 is displayed (step AS 1).
Here, the user selects a frame of an arbitrary program (in the previous example, frame 332-1). That is, the program Ax (specifically, viewing-related data of the program Ax) is selected (step AS 2). Then, the analysis unit 123 of the server 120 starts the analysis, automatically selects another program By (specifically, automatically selects viewing-related data of the program By) (step AS3), and starts the processing of the viewing data of the program Ax and the program By (step AS 4). In this step, the following are retrieved:
the number of devices that only see Ax;
the number of devices that only view By;
the number of duplicate devices in both Ax and By parties is viewed. Next, the other program By (specifically, the viewing related data of the next B (y + 1)) is updated. Then, returning to step SA3, survey:
the number of devices that view only B (y + 1);
the number of duplicate devices for both Ax and B (y +1) are viewed.
After analyzing the information of the predetermined number of programs B and the information of the program a in this way, the heat map described above is created. The data used in step AS3 is viewing-related data (viewing record) stored in the memory M1 of the server 120. The various data detected at step AS4 are stored in a memory M2 of a server or a personal computer AS an operation unit, and used for creating a heatmap (step AS7) and creating ranking data (step AS 8). The created reference data is displayed on a screen by, for example, a display processing unit of the personal computer 31 (step AS 9). Thereafter, the operation is set to wait for the next operation.
Fig. 7 is a diagram showing another operation example of the system of the present invention. This action exemplifies a case where, for example, one item of the presentation chart is selected in step AS10 waiting for the next operation (step AS 11). Then, in step AS3a, the program related data of the program By corresponding to the item of the selected presentation chart is used. The device information that program B was viewed is retrieved. For example, in the case where an age group (M1 or M2 or M3 or M4) is designated as an item of the presentation chart, viewing-related data of the device having the selected user age group is collected, and the number of devices from which the program By is viewed is analyzed.
Further, the viewing related data includes identification data of whether the program is viewed in a live broadcast manner, whether the program is temporarily recorded and then played back and viewed, or whether the program is viewed by making a viewing reservation, and the like. That is, it is possible to easily set a program whose viewing-related data attribute is limited based on the presentation graph as a target of investigation.
Further, in the embodiment of fig. 4, the program areas 332 and 333 of the same channel are used. However, in the present system, the number of duplicate devices and the ranking of the program area 333 for other channels, that is, between different channels, can also be obtained. In such a case, the following comparison can also be made: what programs are viewed on the other stations in the same time slot have a higher viewing rate than programs that are viewed on the own station at a lower viewing rate. Therefore, in this case, it is preferable to prepare a selection frame for selecting a channel to be compared in the display area 331.
The present system is highly valuable for program promotion and can be used for advertising commercial products. That is, the following determination can be made: among the plurality of channels, commercials are made for programs that appear to be large in the number of repeated viewing apparatuses in the combination of channel 1 and channel 2 (programs with higher ranking).
The present invention is not limited to the above-described embodiments, and the concept of the present invention can be applied to various analyses, and the display forms shown in fig. 4 and 5 can be applied to visualizing various analysis data. The display mode includes the following features.
(A) A visualization method, comprising: a collecting unit that collects, from a viewing device that receives a broadcast program transmitted by a broadcast wave, a viewing history that is a history of viewing the broadcast program together with an identification number that individually identifies the viewing device; an analysis unit configured to analyze the identification number and the viewing history collected by the collection unit; and a service providing unit that provides a service based on the analysis result of the analysis unit, and displays analysis data obtained as the service on a display unit, (a1) displays at least 1 table of program arrangements for a plurality of days into which 1 channel is divided, (a2) displays a state in which the 1 division of the table is selected by an operation input, and (A3) displays analysis data of the number of viewing devices for each of the divisions in which the 1 divided 1 program (N1) and the other divided programs (N2-Nn) are viewed according to the analysis by the selection.
(B1) In the above visualization method, the analysis data is transmitted by communication.
(C1) A selection button (display area 331) of a presentation chart for updating the analysis aspect (aspect) of the above analysis data can also be displayed.
(D1) It is possible to display the 1 st table into which the programming of the 1 st channel is divided by the amount corresponding to the plurality of days, and the 2 nd table into which the programming of the 1 st channel is divided by the plurality of days (fig. 4).
(E1) The program layout of the 1 st table and the program layout of the 2 nd table may be either the same channel or different channels.
Several embodiments of the present invention have been described, but these embodiments are shown as examples and are not intended to limit the scope of the invention. These new embodiments may be implemented in various other forms, and various omissions, substitutions, and changes may be made without departing from the spirit of the invention. These embodiments and modifications are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalent scope thereof. Further, among the respective constituent elements of the claims, a case where the constituent elements are expressed by being divided, a case where a plurality of the constituent elements are expressed by being combined, or a case where the constituent elements are expressed by being combined is also a scope of the present invention. In addition, a plurality of embodiments may be combined, and an embodiment configured by the combination is also a scope of the invention.
In addition, in the drawings, the width, thickness, shape, and the like of each portion are schematically shown in some cases as compared with the actual form in order to make the description clearer. The present invention is also applicable to a device in which the claims are expressed as a control logic, a program including instructions to be executed by a computer, and a computer-readable storage medium in which the instructions are described. The names and terms used are not limited, and other expressions are also encompassed by the present invention as long as they have substantially the same contents and the same meanings.
Claims (12)
1. A repetitive viewing device analysis method for retrieving an advertisement slot, comprising:
a collecting unit that collects, from a viewing device that receives a broadcast program transmitted by broadcast waves, a viewing history that is a history of viewing the broadcast program, together with an identification number that individually identifies the viewing device;
an analysis unit configured to analyze the identification number and the viewing history collected by the collection unit; and
the service providing part provides a service based on the analysis result of the analysis part, wherein:
the number of viewing apparatuses of the 1 st program selected in the 1 st channel is acquired as the 1 st data,
acquiring 2 nd data which is the number of viewing devices of each of a plurality of 2 nd programs played within a past predetermined period of the 1 st program,
for any 2 nd program, determining the number of watching devices which watch both the 1 st program and the 2 nd program, namely 3 rd data; and acquiring data for visualization corresponding to each of the 3 rd data.
2. The repetitive viewing device analysis method for searching for an advertisement time slot according to claim 1, wherein the data for visualization corresponding to each of the 3 rd data is data sorted in descending order of the 3 rd data.
3. The repetitive viewing device analysis method for retrieving an advertisement time slot according to claim 2, wherein the 1 st program and the plurality of 2 nd programs are programs of the same channel, and the ranking is referred to as ranking used in a program promotion.
4. The repetitive viewing device analysis method for searching for an advertisement time slot according to claim 2, wherein the 1 st program and the plurality of 2 nd programs are programs of the same channel, and the ranking is referred to as ranking used for advertisement of commercial products.
5. The repetitive viewing device analysis method for retrieving an advertisement time slot according to claim 1, wherein said 1 st program and a plurality of said 2 nd programs are programs whose attributes of program information are defined based on a presentation chart.
6. A repeat viewing device analysis system for retrieving an advertisement slot, comprising:
a collecting unit that collects, from a viewing device that receives a broadcast program transmitted by a broadcast wave, a viewing history that is a history of viewing the broadcast program together with an identification number that individually identifies the viewing device;
an analysis unit configured to analyze the identification number and the viewing history collected by the collection unit; and
a service providing unit that provides a service based on the analysis result of the analysis unit,
the service providing section includes:
a means for acquiring the 1 st data, which is the number of viewing devices of the 1 st program selected in the 1 st channel;
a means for acquiring 2 nd data, which is the number of viewing devices for each of a plurality of 2 nd programs that have been broadcast within a past predetermined period of the 1 st program; and
for any 2 nd program, determining the number of watching devices which watch both the 1 st program and the 2 nd program, namely 3 rd data; and a means for acquiring data for visualization corresponding to each of the 3 rd data.
7. The repetitive viewing device analysis system for searching for an advertisement time slot according to claim 6, wherein the means for visualizing the data corresponding to each of the 3 rd data is means for sorting the 3 rd data in descending order.
8. The repetitive viewing device analysis system for retrieving an advertisement time slot according to claim 7, wherein the 1 st program and the 2 nd program are programs of the same channel, and the ranking is referred to as ranking used in a program promotion.
9. The repetitive viewing device analysis system for retrieving an advertisement time slot as set forth in claim 6, wherein the 1 st program and the 2 nd program are programs of the same channel,
the means for acquiring the data for visualization acquires:
an output of a1 st program frame table for displaying a time period in which the 1 st program can be specified, in an amount equivalent to at least 1 day, of the same channel;
an output for displaying a2 nd program frame table representing time periods of a plurality of the 2 nd programs for an amount at least equivalent to a plurality of days for the same channel; and
an output for displaying a ranking of programs corresponding to the number of repeat viewing devices next to the 2 nd program frame table.
10. The repetitive viewing device analysis system for searching for an advertisement time slot according to claim 6, wherein the means for acquiring the data for visualization acquires an output of a program frame table indicating time slots of a plurality of programs for displaying the same channel for at least a plurality of days,
and the following interfaces were taken: by designating the time zone of 1 st program among the plurality of programs, the number of repeat viewing apparatuses which repeatedly view the other plurality of 2 nd programs and 1 st program among the other plurality of programs can be displayed.
11. The repetitive viewing device analysis system for retrieving an advertisement time slot according to claim 6, wherein in order to make said 1 st program and said plurality of other 2 nd programs into programs whose program information attributes are defined based on a presentation chart,
the means for acquiring the data for visualization acquires an output for displaying various buttons for controlling or switching a screen of service information or boxes for inputting conditions.
12. The repetitive viewing device analysis system for searching for an advertisement slot according to claim 6, wherein the means for acquiring the data for visualization acquires an output for display indicating a relationship between the 1 st data, the 2 nd data, and the 3 rd data.
Applications Claiming Priority (3)
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| JP2019083055A JP7139282B2 (en) | 2019-04-24 | 2019-04-24 | Duplicate Viewing Device Analysis Method and Analysis System for Searching Advertisement Time Zones |
| JP2019-083055 | 2019-04-24 | ||
| PCT/CN2020/086502 WO2020216309A1 (en) | 2019-04-24 | 2020-04-23 | Repeated viewing device analysis method and analysis system for retrieving advertising time period |
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| CN112154668B true CN112154668B (en) | 2022-04-01 |
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| JP2020182069A (en) | 2020-11-05 |
| JP7139282B2 (en) | 2022-09-20 |
| CN112154668A (en) | 2020-12-29 |
| WO2020216309A1 (en) | 2020-10-29 |
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