CN101998103A - Image identification audience rating measurement system - Google Patents
Image identification audience rating measurement system Download PDFInfo
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- CN101998103A CN101998103A CN2009100917734A CN200910091773A CN101998103A CN 101998103 A CN101998103 A CN 101998103A CN 2009100917734 A CN2009100917734 A CN 2009100917734A CN 200910091773 A CN200910091773 A CN 200910091773A CN 101998103 A CN101998103 A CN 101998103A
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Abstract
The invention provides an image identification audience rating measurement system and belongs to the field of television technology. The system comprises a television terminal, and is characterized by also comprising a data server, an image identification server and an image data acquisition terminal. The invention has the advantage that the system can determine audience rating survey data effectively and quickly by using image identification and is in accordance with the diversified transformation of televisions in China from analog televisions to satellite televisions. The system can avoid identifying high-frequency signals of the televisions and correctly identify television station signals, has a co-transmission function, is simple and convenient for installation and allows workers to manage operation conveniently.
Description
Technical field:
The invention belongs to TV technology, relate in particular to a kind of image recognition audience ratings measuring system.
Background technology:
TV is a kind of flowing in time and the information spreading medium of linear extension, and the excellent difference of content of TV program is directly determining spectators' attraction degree, and audience ratings is the important indicator of assessment spectators number.Along with the trend of the TV industry marketization, industrialization is bright and clear day by day, the marketability rule that the television broadcasting competition must be looked for novelty, audience ratings becomes increasingly conspicuous as the effect of TV market signal and lever, and audience rating investigating then is the important means of selecting medium and estimating advertising results.
Audience ratings refers to watch that the number (or tame amount) of a certain program accounts for the percentage of spectators' total number of persons (or total tame amount) that in certain period promptly audience ratings equals to watch the number (or tame amount) of a certain program and the ratio of spectators' total number of persons (or total tame amount).
At present, the investigation method of domestic each fact-finding organ use is to use investigation instrument and artificial data collection nothing but.This dual mode exists very big drawback.Investigating instrument is to adopt the frequency signal to television tuner to carry out and record substantially, and along with the transfer of China's cable TV diversification, this investigating instrument can't use.The wired remote transfer of data of investigating instrument exists the transmitting-receiving that can't walk abreast in addition, problems such as complicated are managed in installation and operation.
The artificial data acquisition method has three kinds, comprises telephony, diary method and personnel's measuring instrument method.
Telephony is more traditional audience rating investigation method.Concrete enforcement is exactly that audience information is made a phone call to investigate to sample of users by research firm, the investigation method operation cost height of this kind, and troublesome poeration, and it is more to influence the factor of investigation result, and the investigation result data are inaccurate.
Diary method is meant by filling in the method that the diary card is collected audience information by all 4 years old and above kinsfolk in the sample family.Each kinsfolk has diary card separately in the sample family, and they are recorded in situation about televiewing every day (comprising the channel and the time period of watching) on the diary card of oneself at any time.This kind collecting method is mended when usually occurring afterwards and is filled out owing to be that the user manually fills in, the inaccurate problem of data, and inefficiency, and data reclaim slow, statistical difficulty.
Personnel's measuring instrument method is meant that utilization " personnel's measuring instrument " collects the method for television program receiving information, is newer in the world audience investigation means at present.Measuring instrument can store the information that each user televiews get off by the mode of setting, and is sent to the central computer of general headquarters then by telephone wire.This kind method is had large improvement than diary method, but the cost of its equipment height very is not suitable for large-scale installation, thereby has limited the quantity of sample.
So, also there is not at present a kind of system that can judge the audience rating investigating data fast and effectively by image recognition, this system also has and meets the transfer of China's TV from simulated television to the satellite television diversification simultaneously.Can avoid the television high frequency signal is discerned, can correctly distinguish TV station's signal again, have the image recognition audience ratings measuring system that concurrent function, simple installation and staff are convenient to operational management simultaneously.
Summary of the invention:
The objective of the invention is to: a kind of system that can judge the audience rating investigating data fast and effectively by image recognition is provided, and this system also has and meets the transfer of China's TV from simulated television to the satellite television diversification simultaneously.Can avoid the television high frequency signal is discerned, can correctly distinguish TV station's signal again, have concurrent function, simple installation and staff simultaneously and be convenient to operational management.
Technical scheme of the present invention is a kind of image recognition audience ratings measuring system, comprising: television terminal; It is characterized in that this image recognition audience ratings measuring system also comprises: data server, image discriminating server, image data acquiring terminal;
Described image data acquiring terminal obtains image from described television terminal, forms realtime image data, is sent to described image discriminating server; Described image discriminating server is compared real time data and channels feature view data, discerns the pairing channel information of realtime graphic, and the information that identifies is sent to described data server.
Described data server is to be made of program database, customer data base, user's service software, is used to preserve programme information and user profile, and provide above various information submission, search for, check service.
Described image discriminating server, be to constitute by channels feature image data base, realtime image data storehouse, realtime image data process software, be used to preserve channels feature view data, realtime image data, and two kinds of data are differentiated and compare, identify the pairing channel of realtime graphic.
Described image data acquiring terminal is the view data upstream device, is used to gather realtime image data and the realtime image data that collects is sent to the image discriminating server.
Described data server is to be made of program database, customer data base, user's service software;
Described program database is used to preserve accurate program possible table and the programme information that obtains from proprietary channel;
Described customer data base is used to preserve the required all types of user information of television data investigation;
Described user's service software is to be made of the interactive webpage of wap website and television multimedia, be used for to the user provide submit data to and check, the software platform of search data;
Described image discriminating server is to be made of channels feature image data base, realtime image data storehouse, realtime image data process software;
Described channels feature image data base is used to preserve the required channels feature view data of channel identification;
Described realtime image data storehouse is used to preserve the realtime image data of being beamed back by the image data acquiring terminal;
Described realtime image data process software is used for realtime image data that the image data processing acquisition terminal beams back and the data of these data and channels feature image data base is compared the pairing channel information of identification realtime graphic.
Described television terminal is simulated television, the television set that has digital TV set-top box, have a kind of in the television set of satellite television receiving equipment.
Beneficial effect of the present invention is, can judge the system of audience rating investigating data fast and effectively by image recognition, and this system also has and meets the transfer of China's TV from simulated television to the satellite television diversification simultaneously.Can avoid the television high frequency signal is discerned, can correctly distinguish TV station's signal again, have concurrent function, simple installation and staff simultaneously and be convenient to operational management.
Description of drawings:
The structure chart of the image recognition audience ratings measuring system that Fig. 1 provides for the embodiment of the invention;
The structure chart of data server in the image recognition audience ratings measuring system that Fig. 2 provides for the embodiment of the invention;
The structure chart of image discriminating server in the image recognition audience ratings measuring system that Fig. 3 provides for the embodiment of the invention.
Embodiment:
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated, be to be understood that, specific embodiment described herein only is used to explain the present invention, and is not used in qualification the present invention.
The specific embodiment of the present invention is:
Embodiment 1: as shown in Figure 1, a kind of image recognition audience ratings measuring system comprises: the television set that has digital TV set-top box; It is characterized in that this image recognition audience ratings measuring system also comprises: data server, image discriminating server, image data acquiring terminal;
The television set that the image data acquiring terminal has digital TV set-top box obtains image, forms realtime image data, is sent to the image discriminating server; The image discriminating server is compared real time data and channels feature view data, discerns the pairing channel information of realtime graphic, and the information that identifies is sent to data server.
Data server is to be made of program database, customer data base, user's service software, is used to preserve programme information and user profile, and provide above various information submission, search for, check service.
The image discriminating server, be to constitute by channels feature image data base, realtime image data storehouse, realtime image data process software, be used to preserve channels feature view data, realtime image data, and two kinds of data are differentiated and compare, identify the pairing channel of realtime graphic.
The image data acquiring terminal is the view data upstream device, is used to gather realtime image data and the realtime image data that collects is sent to the image discriminating server.
As shown in Figure 2, data server is to be made of program database, customer data base, user's service software;
Program database is used to preserve accurate program possible table and the programme information that obtains from proprietary channel;
Customer data base is used to preserve the required all types of user information of television data investigation;
User's service software is to be made of the interactive webpage of wap website and television multimedia, be used for to the user provide submit data to and check, the software platform of search data;
As shown in Figure 3, the image discriminating server is to be made of channels feature image data base, realtime image data storehouse, realtime image data process software;
The channels feature image data base is used to preserve the required channels feature view data of channel identification;
The realtime image data storehouse is used to preserve the realtime image data of being beamed back by the image data acquiring terminal;
The realtime image data process software is used for realtime image data that the image data processing acquisition terminal beams back and the data of these data and channels feature image data base is compared the pairing channel information of identification realtime graphic.
Embodiment 2: as shown in Figure 1, a kind of image recognition audience ratings measuring system comprises: simulated television; It is characterized in that this image recognition audience ratings measuring system also comprises: data server, image discriminating server, image data acquiring terminal;
The image data acquiring terminal obtains image from simulated television, forms realtime image data, is sent to the image discriminating server; The image discriminating server is compared real time data and channels feature view data, discerns the pairing channel information of realtime graphic, and the information that identifies is sent to data server.
Data server is to be made of program database, customer data base, user's service software, is used to preserve programme information and user profile, and provide above various information submission, search for, check service.
The image discriminating server, be to constitute by channels feature image data base, realtime image data storehouse, realtime image data process software, be used to preserve channels feature view data, realtime image data, and two kinds of data are differentiated and compare, identify the pairing channel of realtime graphic.
The image data acquiring terminal is the view data upstream device, is used to gather realtime image data and the realtime image data that collects is sent to the image discriminating server.
As shown in Figure 2, data server is to be made of program database, customer data base, user's service software;
Program database is used to preserve accurate program possible table and the programme information that obtains from proprietary channel;
Customer data base is used to preserve the required all types of user information of television data investigation;
User's service software is to be made of the interactive webpage of wap website and television multimedia, be used for to the user provide submit data to and check, the software platform of search data.
As shown in Figure 2, the image discriminating server is to be made of channels feature image data base, realtime image data storehouse, realtime image data process software;
The channels feature image data base is used to preserve the required channels feature view data of channel identification;
The realtime image data storehouse is used to preserve the realtime image data of being beamed back by the image data acquiring terminal;
The realtime image data process software is used for realtime image data that the image data processing acquisition terminal beams back and the data of these data and channels feature image data base is compared the pairing channel information of identification realtime graphic.
Superiority of the present invention is: can judge the system of audience rating investigating data fast and effectively by image recognition, this system also has and meets the transfer of China's TV from simulated television to the satellite television diversification simultaneously.Can avoid the television high frequency signal is discerned, can correctly distinguish TV station's signal again, have the image recognition audience ratings measuring system that concurrent function, simple installation and staff are convenient to operational management simultaneously.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. an image recognition audience ratings measuring system comprises: television terminal; It is characterized in that this image recognition audience ratings measuring system also comprises: data server, image discriminating server, image data acquiring terminal;
Described image data acquiring terminal obtains image from described television terminal, forms realtime image data, is sent to described image discriminating server; Described image discriminating server is compared real time data and channels feature view data, discerns the pairing channel information of realtime graphic, and the information that identifies is sent to described data server.
2. a kind of image recognition audience ratings measuring system according to claim 1 is characterized in that:
Described data server is by program database, customer data base, viewing-data storehouse and user's service software constitute in real time, is used to preserve programme information, user profile and viewing-data in real time, and provide above various information submission, search for, check service.
3. a kind of image recognition audience ratings measuring system according to claim 1 is characterized in that:
Described image discriminating server, be to constitute by channels feature image data base, realtime image data storehouse, realtime image data process software, be used to preserve channels feature view data, realtime image data, and two kinds of data are differentiated and compare, form real-time viewing-data, and be sent to data server.
4. a kind of image recognition audience ratings measuring system according to claim 1 is characterized in that:
Described image data acquiring terminal is the view data upstream device, is used to gather realtime image data and the realtime image data that collects is sent to the image discriminating server.
5. a kind of image recognition audience ratings measuring system according to claim 2 is characterized in that: described data server is to be made of program database, customer data base, user's service software;
Described program database is used to preserve accurate program possible table and the programme information that obtains from proprietary channel;
Described customer data base is used to preserve the required all types of user information of television data investigation;
Described user's service software is to be made of the interactive webpage of wap website and television multimedia, be used for to the user provide submit data to and check, the software platform of search data.
6. a kind of image recognition audience ratings measuring system according to claim 3 is characterized in that: described image discriminating server is to be made of channels feature image data base, realtime image data storehouse, realtime image data process software;
Described channels feature image data base is used to preserve the required channels feature view data of channel identification;
Described realtime image data storehouse is used to preserve the realtime image data of being beamed back by the image data acquiring terminal;
Described realtime image data process software is used for realtime image data that the image data processing acquisition terminal beams back and the data of these data and channels feature image data base is compared the pairing channel information of identification realtime graphic.
7. a kind of image recognition audience ratings measuring system according to claim 1 is characterized in that: described television terminal is simulated television, the television set that has digital TV set-top box, have a kind of in the television set of satellite television receiving equipment.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009100917734A CN101998103A (en) | 2009-08-27 | 2009-08-27 | Image identification audience rating measurement system |
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| CN2009100917734A CN101998103A (en) | 2009-08-27 | 2009-08-27 | Image identification audience rating measurement system |
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| CN101998103A true CN101998103A (en) | 2011-03-30 |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103581729A (en) * | 2013-08-15 | 2014-02-12 | 安徽科大讯飞信息科技股份有限公司 | Interaction method and system based on video monitoring |
| CN104104975A (en) * | 2013-04-03 | 2014-10-15 | 宇瞻科技股份有限公司 | Channel information collection method and system for receiving and rebroadcasting programs coming from multiple media sources |
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2009
- 2009-08-27 CN CN2009100917734A patent/CN101998103A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104104975A (en) * | 2013-04-03 | 2014-10-15 | 宇瞻科技股份有限公司 | Channel information collection method and system for receiving and rebroadcasting programs coming from multiple media sources |
| CN103581729A (en) * | 2013-08-15 | 2014-02-12 | 安徽科大讯飞信息科技股份有限公司 | Interaction method and system based on video monitoring |
| CN103581729B (en) * | 2013-08-15 | 2019-01-22 | 科大讯飞股份有限公司 | Interaction method and system based on video monitoring |
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Application publication date: 20110330 |