CN116777521A - Commodity online advertisement information management method and related device - Google Patents

Commodity online advertisement information management method and related device Download PDF

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Publication number
CN116777521A
CN116777521A CN202310426023.8A CN202310426023A CN116777521A CN 116777521 A CN116777521 A CN 116777521A CN 202310426023 A CN202310426023 A CN 202310426023A CN 116777521 A CN116777521 A CN 116777521A
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commodity
information
content
advertisement information
online advertisement
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陈雅妮
颜昌强
胡伟
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Shenzhen Meiyunji Network Technology Co ltd
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Shenzhen Meiyunji Network Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement

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  • Engineering & Computer Science (AREA)
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  • Development Economics (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application discloses a commodity online advertisement information management method and a related device, which are applied to an advertisement management module of an electronic commerce ERP system, wherein the electronic commerce ERP system is in communication connection with an electronic commerce platform, and the method comprises the following steps: receiving data information sent by an electronic commerce platform; identifying data information, and acquiring commodity online advertisement information content of a single commodity in a target store according to the data information; confirming commodity online advertisement information statistical content of the single commodity according to commodity online advertisement information content of the single commodity; matching the commodity online advertisement information statistical content of the single commodity with a preset rule; if yes, determining the content corresponding to the preset rule according to the threshold information matching result; generating instruction information according to the content of the preset rule; and sending the instruction information to the electronic commerce platform. The real-time monitoring of the commodity online advertisement information is realized, and the automatic adjustment of the commodity online advertisement information content is realized.

Description

Commodity online advertisement information management method and related device
Technical Field
The application relates to the field of computer information processing, in particular to a commodity online advertisement information management method and a related device.
Background
With the rise of global electronic commerce, international retail trade is rapidly developed, a large number of domestic small and medium-sized electronic commerce sellers expand retail business to foreign markets, and a large number of domestic high-quality and low-cost commodities are sold to foreign markets through foreign electronic commerce platforms (such as Amazon, yi Bei ebay, shopping interest Wish, dried small shrimps Shupe, lazada and the like). With the development of cross-border business, an e-commerce ERP system developed based on ERP software is developed gradually. The electronic commerce ERP system can be deeply connected with the electronic commerce platform, so that middle and small electronic commerce sellers in China can be helped to uniformly manage overseas shops, the obstacle caused by language difference is solved, one operator can manage hundreds of electronic shops at the same time, and the operation efficiency of the shops is greatly improved.
The e-commerce ERP system accesses and controls shops of the e-commerce platform through established rules, processes dynamic data of each link of the operation of the shops, manages numerous and complicated data, and meets the operation convenience requirements of various types of merchants (sellers) at the same time; therefore, all functional modules of the existing commercial ERP system are in the stage of gradually updating and perfecting functions, the function algorithms and rules formulated by all software enterprises when the software enterprises develop from the ERP system of the home appliances are basically different, and all functional modules continuously develop new versions along with the change of the demands of merchants so as to be compatible with more use scenes.
The online advertisement of a commodity is an advertisement that is aimed at promoting sales of a product, highlighting characteristics of the commodity by displaying information about the commodity to a target user, and attracting attention of the target user and potential consumers. The application of the e-commerce ERP system provides convenience for merchants to comprehensively display commodity advertisement information of a plurality of stores.
The conventional method for displaying commodity advertisement information by the e-commerce ERP system is based on merchant setting, an information acquisition request is sent to an e-commerce platform at regular time, the e-commerce platform sends corresponding data information to the e-commerce ERP system according to the request content, and the e-commerce ERP system displays the commodity advertisement information based on the acquired information content, for example: the application patent with the application number of 202011369467.5 and the name of a multi-platform advertising expense management system and method discloses a method for carrying out commodity advertising expense information early warning based on the timing of acquiring advertising expense information from a plurality of electronic commerce. The method for managing the commodity advertisement information has the problem that the data information is not updated timely, and when the content of the commodity advertisement information needs to be adjusted, the commodity advertisement information needs to be adjusted manually by a merchant, so that the operation is troublesome.
Disclosure of Invention
The application discloses a commodity online advertisement information management method and system, which are used for realizing automatic management of commodity online advertisement information content and real-time updating of commodity online advertisement information.
The utility model provides a commodity on-line advertisement putting information management method which is characterized in that the advertisement management module that is applied to electronic commerce ERP system, electronic commerce ERP system includes advertisement management module, sales management module, warehouse management module and financial management module, electronic commerce ERP system and electronic commerce platform communication connection, the method includes:
receiving data information sent by the electronic commerce platform, wherein the data information comprises commodity online advertisement information content;
identifying the data information, and acquiring commodity online advertisement information content of a single commodity in a target shop according to the data information, wherein the target shop is an online shop selling the commodity by a merchant;
confirming commodity online advertisement information statistical content of the single commodity according to commodity online advertisement information content of the single commodity;
carrying out threshold information content matching on the commodity online advertisement information statistical content of the single commodity and a preset rule, wherein the preset rule is provided with threshold information matched with the commodity online advertisement information statistical content parameter;
if yes, determining the execution content of the corresponding preset rule according to the threshold information matching result;
generating instruction information according to the execution content;
and sending the instruction information to the electronic commerce platform.
Further, matching the commodity online advertisement information statistical content of the single commodity with a preset rule to obtain threshold information content, and determining whether the commodity online advertisement information statistical content of the single commodity accords with the content parameter threshold range according to the content parameter threshold range information of the commodity online advertisement information of the target store.
Further, the method further comprises: confirming commodity online advertisement information statistical contents of the target shops according to commodity online advertisement information statistical contents of the single commodity;
carrying out threshold information content matching on the commodity online advertisement information statistical content of the target store and the preset rule;
if yes, determining the execution content of the corresponding preset rule according to the threshold information matching result;
generating instruction information according to the execution content;
and sending the instruction information to the electronic commerce platform.
Further, the method further comprises:
determining the priority sequence of the preset rules;
if the commodity online advertisement information statistical content of the single commodity is simultaneously consistent with the parameter threshold information content of the preset rules respectively;
if the commodity online advertisement information statistical content of the target store is simultaneously consistent with the threshold information content of a plurality of preset rules;
and respectively executing corresponding execution contents according to the priority sequence of the preset rules.
Further, the method further comprises:
the electronic commerce ERP system displays the commodity online advertisement information statistical content of the single commodity;
the e-commerce ERP system displays the commodity online advertisement information statistics content of the target store.
The utility model provides a commodity on-line advertisement information management device which characterized in that is applied to the advertisement management module in electronic commerce ERP system, electronic commerce ERP system and electronic commerce platform communication connection, electronic commerce ERP system includes advertisement management module, financial management module, warehouse management module and sales management module, the device includes:
a receiving unit: the method comprises the steps of receiving data information sent by an electronic commerce platform and receiving preset rules of merchants, wherein the data information comprises commodity online advertisement information content;
an identification unit: the commodity online advertisement information processing method comprises the steps of identifying data information, and acquiring commodity online advertisement information content of a single commodity in a target shop according to the data information, wherein the target shop is an online shop selling the commodity by a merchant;
and a processing unit: the commodity online advertisement information statistics content of the target store is confirmed according to the commodity online advertisement information statistics content of the single commodity;
a judging unit: the method comprises the steps of carrying out threshold information content matching on commodity online advertisement information statistics contents of the single commodity and a preset rule, carrying out threshold information content matching on commodity online advertisement information statistics contents of the target store and the preset rule, and determining execution contents of the corresponding preset rule according to a threshold information matching result, wherein the preset rule is provided with threshold information matched with commodity online advertisement information statistics content parameters;
a generation unit: the instruction information is used for generating instruction information according to the execution content;
a transmitting unit: and the electronic commerce platform is used for sending the instruction information to the electronic commerce platform.
The display module is used for displaying the commodity online advertisement information statistical content of the single commodity and displaying the commodity online advertisement information statistical content of the target store.
The present application provides a computer-readable storage medium storing a computer program for electronic data exchange, wherein the computer program causes a computer to execute some or all of the steps described in the commodity online advertisement information management method according to the embodiment of the present application.
The present application provides a computer program, wherein the computer program is operable to cause a computer to execute some or all of the steps described in the method for managing online advertising information for goods according to the embodiment of the present application. The computer program may be a software installation package.
The commodity online advertisement information management method and the related device provided by the embodiment of the application are applied to an advertisement management module in an electronic commerce ERP system, commodity online advertisement information of a single commodity is obtained by receiving data information sent by an electronic commerce platform and according to the data information, commodity online advertisement information of the single commodity is counted to obtain commodity online advertisement statistical information of the single commodity, if the commodity online advertisement statistical information of the single commodity is matched with threshold content information of a preset rule, instruction information is generated according to execution content corresponding to the threshold content of the preset rule, and the instruction information is sent to the electronic commerce platform, so that real-time management of the commodity online advertisement information of the commodity is realized, operation of merchants is simplified, and efficiency is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram showing a connection of an online advertising information management system for commodities according to an embodiment of the present application
FIG. 2 is a schematic diagram of an e-commerce ERP system according to an embodiment of the application;
FIG. 3 is a schematic diagram of preset rule contents according to an embodiment of the present application;
FIG. 4 is a schematic flow chart showing the steps of a method for managing online advertisement information of a commodity according to an embodiment of the present application;
FIG. 5 is a schematic flow chart showing the steps of a method for managing online advertisement information of a commodity according to another embodiment of the present application;
fig. 6 is a schematic structural diagram of an apparatus for managing online advertisement information of a commodity according to an embodiment of the present application.
Description of the embodiments
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.
The terms first, second and the like in the description and in the claims and in the above-described figures are used for distinguishing between different objects and not necessarily for describing a sequential or chronological order. Furthermore, the terms "comprise" and "have," as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those listed steps or elements but may include other steps or elements not listed or inherent to such process, method, article, or apparatus.
For the purpose of illustrating the application in more detail, the method and system of the present application will be described with reference to the accompanying drawings.
Referring to fig. 1 to 5, the application discloses a commodity online advertisement information management method, which is applied to an advertisement management module 11 in an e-commerce ERP system 10, wherein the e-commerce ERP system 10 is in communication connection with an e-commerce platform 20, the e-commerce platform 20 can be a plurality of different e-commerce platforms, and the e-commerce ERP system 10 is respectively in communication connection with the plurality of different e-commerce platforms.
The merchant logs in the e-commerce ERP system 10 and binds stores opened on the e-commerce platform 20 to generate a bound store, wherein the bound store is a target store, and the e-commerce ERP system 10 comprises: an advertisement management module 11, a warehouse management module 12, a financial management module 13, and a sales management module 14; the advertisement management module 11 is used for managing commodity online advertisement information of a target store, the warehouse management module 12 is used for managing commodity inventory information of the target store, the financial management module 13 is used for managing fund income and expenditure information of the target store, and the sales management module 14 is used for managing commodity sales information of the target store.
As shown in fig. 3, before the e-commerce ERP system 10 manages the online advertisement information of the commodity, the merchant needs to set a rule for managing the online advertisement information of the commodity, that is, a preset rule, where the preset rule includes threshold information matched with content parameters of the online advertisement information of the commodity, for example: application store: store 1, object type: put-keyword, when advertisement meets: near seven days, cost, sum, +.gtoreq.X, the operations will be performed: increasing budget, increasing to a fixed value, Y, performing settings: each day, 9:00; that is, the advertisement keyword information representing the merchandise release of store 1 is automatically managed by 9:00 am each day of the e-commerce ERP system 10, and the management rule conditions are as follows: counting whether the total cost of advertisement putting-keywords of store 1 for nearly 7 days is more than or equal to X yuan, if the total cost is more than or equal to X yuan, increasing the expenditure budget of the store to Y yuan, wherein in the execution setting, the merchant can also select real-time monitoring, and the e-commerce ERP system 10 monitors the online advertisement information of single commodity or target commodity according to the preset rule of the merchant.
It may be understood that the content of the preset condition may include a plurality of types, that is, advertisement information of the whole store may be counted according to a fixed time, or advertisement information of a single commodity may be counted and monitored separately, and when the advertisement information of the single commodity is counted and matches with the preset condition, the e-commerce ERP system 10 generates corresponding instruction information according to the preset condition and sends the instruction information to the electronic platform 20.
As shown in fig. 4, the embodiment of the application discloses a commodity online advertisement information management method, which comprises the following specific steps:
s101: and receiving data information sent by the electronic commerce platform.
Specifically, the electronic commerce ERP system 10 receives data information sent by the electronic commerce platform 20 based on a message push interface of the electronic commerce platform 20, wherein the data information includes commodity online advertisement information content, and the commodity online advertisement information includes: the data information may also include, in another embodiment, merchandise order sales information for the store, return information for the merchandise, amount information for the merchant to recharge to the store account, amount information for the merchant to extract from the store account, and the like.
The data information acquiring manner of the electronic commerce ERP system 10 in the embodiment of the application is that the electronic commerce platform 20 sends dynamic data information to the electronic commerce ERP system 10 when the electronic commerce platform 20 is used for acquiring the data information of the electronic commerce platform 20, and it can be understood that the data information may or may not contain the content of the commodity online advertisement information, and after the electronic commerce ERP system 10 identifies the data information, whether the data information received by the electronic commerce ERP system 10 contains the content of the commodity online advertisement information can be confirmed.
S102: and identifying data information and acquiring commodity online advertisement information content of a single commodity in the target store.
Specifically, identifying data information, and acquiring commodity online advertisement information content of a single commodity in a target store according to the data information; when a single commodity is advertised, a plurality of keywords are often set to increase the frequency of the commodity being searched by consumers, the electronic commerce ERP system 10 identifies the received data information, and determines the specific classification of the parameter information corresponding to the tag information according to the tag information in the data information. For example, a single advertisement expense information of the keyword "chair".
S103: and determining the commodity online advertisement information statistical content of the single commodity.
Specifically, the commodity online advertisement information statistics content of the single commodity is confirmed according to the commodity online advertisement information content of the single commodity, that is, the commodity online advertisement information statistics content of the commodity is generated by counting the commodity online advertisement information content of the commodity received by the electronic commerce ERP system 10 each time, for example, the advertisement cost total expenditure information of the keyword "chair".
S104: and matching the commodity online advertisement information statistical content of the single commodity with the preset rule to carry out threshold information content.
Specifically, the method includes performing threshold information content matching on the commodity online advertisement information statistics content of the single commodity with a preset rule, where the preset rule is set with threshold information matched with the commodity online advertisement information statistics content parameter, and the content of the preset rule refers to fig. 3, and the e-commerce ERP system 10 confirms whether the commodity online advertisement information statistics content of the single commodity is within a threshold range set by the preset rule according to preset rule information of a merchant, for example, whether the advertisement expense total expenditure information of a keyword "chair" is matched with a content set in a "rule condition" set by the preset rule.
S105: if yes, determining the execution content of the corresponding preset rule according to the parameter threshold information content matching result.
Specifically, if the commodity online advertisement information statistics content of the single commodity matches the threshold range of the preset rule, the "executing operation" content corresponding to the parameter threshold information content in the preset rule is confirmed, and in another embodiment, if the commodity online advertisement information statistics content of the single commodity does not meet the threshold range of the preset rule, the e-commerce ERP system 10 updates the commodity online advertisement information statistics content of the single commodity, for example, the advertisement cost total expenditure of the keyword "chair" in the last 7 days is not less than X yuan.
S106: instruction information is generated according to execution content.
Specifically, the e-commerce ERP system 10 generates instruction information according to the parameter content corresponding to the "execute operation" in the preset rule, for example: an operation instruction of "budget up to Y-ary" is generated.
And S107, sending the instruction information to the electronic commerce platform.
Specifically, the e-commerce ERP system 10 sends the generated operational instructions to the e-commerce platform 20, and the e-commerce platform 20 executes the operational instructions.
In another embodiment, if the e-commerce platform 20 is detected to be unable to execute the corresponding operation instruction, the information of the operation instruction which is not executed is fed back to the e-commerce ERP system 10, and the e-commerce ERP system 10 marks the preset rule corresponding to the operation instruction. For example, in the foregoing operation instruction for generating "budget up to Y" and if the current store financial information of the target store does not satisfy the requirement of the operation instruction, the electronic commerce platform 20 does not execute the execution instruction sent by the electronic commerce ERP system 10.
As shown in fig. 5, another embodiment of the present application provides a method for managing online advertisement information of a commodity, including:
s201: and confirming the commodity online advertisement information statistical content of the target store according to the commodity online advertisement information statistical content of the single commodity.
Specifically, the e-commerce ERP system 10 can manage the online advertisement information of the single commodity according to the preset rule, and can manage the online advertisement information of the commodity of the whole target store according to the preset rule, and the e-commerce ERP system 10 gathers and counts the statistics of the online advertisement information of the commodity of the plurality of commodities of the target store to obtain the statistics of the online advertisement information of the commodity of the target store.
S202: and matching the commodity advertisement information statistical content of the target store with the preset rule to obtain threshold information content.
Specifically, commodity advertisement information statistical contents of the whole target store are obtained, and threshold information content matching is carried out on the commodity advertisement information statistical contents of the whole target store and preset rules.
S203: if yes, determining the execution content of the corresponding preset rule according to the threshold information matching result.
S204: instruction information is generated according to execution content.
S205: and sending the instruction information to the electronic commerce platform.
In another embodiment, a merchant may set a plurality of different preset rules on the e-commerce ERP system 10, the content of the preset rules may be content between a plurality of modules, for example: the preset rule is that if the inventory of the commodity A is less than or equal to 10, the advertisement of the commodity A is stopped, namely, when the inventory of the commodity A is detected to be less than or equal to 10 by the warehouse management module 12, the corresponding parameter content information is sent to the advertisement management module 11, the advertisement management module 11 confirms that the corresponding instruction content generates instruction information for stopping the advertisement of the commodity A, the instruction information is sent to the electronic commerce platform 20, and the electronic commerce platform stops the advertisement of the commodity A.
In another implementation, a merchant may set a plurality of different preset rules on the e-commerce ERP system 10, and set a priority order of the preset rules, when the e-commerce ERP system 10 detects that the statistical content of the current advertisement information is consistent with the threshold information of the preset rules, determine the priority order of the preset rules, execute the execution content corresponding to the preset rules according to the priority order, and re-determine whether the statistical content of the advertisement information is consistent with the threshold information of the preset rules after completing the first-order execution content, and if so, generate corresponding instruction information according to the execution content corresponding to the preset rules, and send the instruction information to the e-commerce platform 20.
As shown in the preset rules set in fig. 3, the advertisement management module 11 increases the cost of the target in the advertisement delivery to Y-ary based on the preset rules, and the financial management system 13 confirms the current financial information of the target store and counts the cost information.
It can be seen that, in the embodiment of the present application, the preset rule of the e-commerce ERP system 10 for managing the online advertisement information of the commodity may be various types, which may be the parameter content confirmed by the advertisement management module 11 in a single module or the parameter content confirmed by a plurality of modules.
As shown in fig. 6, the present application further provides a commodity online advertisement information management apparatus, which is applied to a sales management module in an e-commerce ERP system 10, and the apparatus includes:
the receiving unit 111 is configured to receive data information sent from the electronic commerce platform 20, and receive preset rules of a merchant, where the data information includes information content of online advertisement of goods.
Specifically, the e-commerce ERP system 10 receives dynamic data information of real-time change of a target store based on a data information pushing interface of an e-commerce platform, and simultaneously receives preset rules of the target store commodity online advertisement information management by a merchant, wherein the same preset rules can be set for a plurality of different commodities, different preset rules can be set, the merchant can independently set preset rules of commodity online advertisement information management of a single commodity, and the preset rules of commodity online advertisement information management of the target store can also be independently set.
And the identification unit 112 is used for identifying the data information and acquiring the commodity online advertisement information content of the single commodity in the target store according to the data information.
Specifically, the identification unit 112 identifies the data information received by the e-commerce ERP system 10, identifies the tag content of each piece of data information, and determines the content classification corresponding to the piece of data information, so as to obtain the commodity online advertisement information content of the single commodity.
And a processing unit 113, configured to confirm the commodity online advertisement information statistics of the single commodity according to the commodity online advertisement information content of the single commodity, and confirm the commodity online advertisement information statistics of the target store according to the commodity online advertisement information statistics of the single commodity.
Specifically, the processing unit 113 performs statistics and aggregation on the commodity online advertisement information content of each single commodity to obtain commodity online advertisement information statistics content of the single commodity, and similarly performs statistics and aggregation on the commodity online advertisement information statistics content of the single commodity to obtain commodity online advertisement information statistics content of the target store.
And the judging unit 114 is configured to perform threshold information content matching on the commodity online advertisement information statistics content of the single commodity and a preset rule, perform threshold information content matching on the commodity online advertisement information statistics content of the target store and the preset rule, and determine execution content of a corresponding preset rule according to the threshold information matching result, where the preset rule is provided with threshold information matched with the commodity online advertisement information statistics content parameter. A generating unit 115, configured to generate instruction information according to the execution content.
And a sending unit 116, configured to send instruction information to the e-commerce platform.
And a display unit 117 for displaying the commodity online advertisement information statistics of the single commodity and displaying the commodity online advertisement information statistics of the target store.
The present application is not limited to the above-mentioned embodiments, but is intended to be limited to the following embodiments, and any modifications, equivalent changes and variations in the above-mentioned embodiments can be made by those skilled in the art without departing from the scope of the present application.

Claims (10)

1. The utility model provides a commodity on-line advertisement information management method which is characterized in that the advertisement management module that is applied to in electronic commerce ERP system or the electronic commerce platform system, electronic commerce ERP system and electronic commerce platform communication connection, electronic commerce ERP system includes advertisement management module, financial management module, warehouse management module and sales management module, the method includes:
receiving data information sent by the electronic commerce platform, wherein the data information comprises commodity online advertisement information content;
identifying the data information, and acquiring commodity online advertisement information content of a single commodity in a target shop according to the data information, wherein the target shop is an online shop selling the commodity by a merchant;
confirming commodity online advertisement information statistical content of the single commodity according to commodity online advertisement information content of the single commodity;
carrying out threshold information content matching on the commodity online advertisement information statistical content of the single commodity and a preset rule, wherein the preset rule is provided with threshold information matched with the commodity online advertisement information statistical content parameter;
if yes, determining the execution content of the corresponding preset rule according to the threshold information matching result;
generating instruction information according to the execution content;
and sending the instruction information to the electronic commerce platform.
2. The method for managing online advertising information of commodities according to claim 1, wherein matching the statistical content of online advertising information of commodities of the single commodity with a preset rule comprises:
and confirming the content parameter threshold range information of the commodity online advertisement information of the target store according to the preset rule, and judging whether the commodity online advertisement information statistical content of the single commodity accords with the content parameter threshold range.
3. The method for managing online advertising information for goods as claimed in claim 1, further characterized in that,
confirming advertisement information statistical contents of the target store according to the commodity online advertisement information statistical contents of the single commodity;
carrying out threshold information content matching on advertisement information statistical contents of the target store and the preset rule;
if yes, determining the execution content of the corresponding preset rule according to the threshold information matching result;
generating instruction information according to the execution content;
and sending the instruction information to the electronic commerce platform.
4. The method for managing online advertising information for goods as claimed in claim 3, wherein,
the preset rules may include a plurality of preset rules;
respectively matching the commodity online advertisement information statistical content of the single commodity with the threshold information content of the preset rules;
respectively matching the advertisement information statistical content of the target store with the threshold information content of the preset rules;
if the commodity online advertisement information statistical content of the single commodity accords with the threshold information content of one of the preset rules, executing corresponding executing content;
and if the advertisement information statistical content of the target store accords with the threshold information content according to one of the preset rules, executing corresponding execution content.
5. The method for managing online advertising information for goods as claimed in claim 4, further characterized in that,
determining the priority sequence of the preset rules;
if the commodity online advertisement information statistical content of the single commodity is simultaneously consistent with the parameter threshold information content of the preset rules respectively;
if the advertisement information statistical content of the target store is simultaneously consistent with the threshold information content of a plurality of preset rules respectively;
and respectively executing corresponding execution contents according to the priority sequence of the preset rules.
6. The method for managing online advertising information for goods as claimed in claim 1, wherein,
the electronic commerce ERP system displays the commodity online advertisement information statistical content of the single commodity;
the e-commerce ERP system displays advertisement information statistics contents of the target store.
7. The utility model provides a commodity on-line advertisement information management device which characterized in that is applied to the advertisement management module in electronic commerce ERP system or the electronic commerce platform system, electronic commerce ERP system and electronic commerce platform communication connection, electronic commerce ERP system includes advertisement management module, financial management module, warehouse management module and sales management module, the device includes:
a receiving unit: the method comprises the steps of receiving data information sent by an electronic commerce platform and receiving preset rules of merchants, wherein the data information comprises commodity online advertisement information content;
an identification unit: the commodity online advertisement information processing method comprises the steps of identifying data information, and acquiring commodity online advertisement information content of a single commodity in a target shop according to the data information, wherein the target shop is an online shop selling the commodity by a merchant;
and a processing unit: the method comprises the steps of confirming commodity online advertisement information statistical contents of single commodities according to commodity online advertisement information contents of the single commodities, and confirming advertisement information statistical contents of target shops according to commodity online advertisement information statistical contents of the single commodities;
a judging unit: the method comprises the steps of carrying out threshold information content matching on commodity online advertisement information statistics contents of the single commodity and a preset rule, carrying out threshold information content matching on advertisement information statistics contents of the target shops and the preset rule, and determining execution contents of the corresponding preset rule according to a threshold information matching result, wherein the preset rule is provided with threshold information matched with commodity online advertisement information statistics content parameters;
a generation unit: the instruction information is used for generating instruction information according to the execution content;
a transmitting unit: and the electronic commerce platform is used for sending the instruction information to the electronic commerce platform.
8. The apparatus for managing online advertising information for goods as claimed in claim 7, further comprising:
the display module is used for displaying the commodity online advertisement information statistical content of the single commodity and displaying the advertisement information statistical content of the target store.
9. A server comprising a processor, a memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps in the method of any of claims 1-6.
10. A computer readable storage medium having stored thereon a computer program/instructions, characterized in that the computer program performs the steps of the method according to any of claims 1-6.
CN202310426023.8A 2023-04-20 2023-04-20 Commodity online advertisement information management method and related device Pending CN116777521A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310426023.8A CN116777521A (en) 2023-04-20 2023-04-20 Commodity online advertisement information management method and related device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310426023.8A CN116777521A (en) 2023-04-20 2023-04-20 Commodity online advertisement information management method and related device

Publications (1)

Publication Number Publication Date
CN116777521A true CN116777521A (en) 2023-09-19

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Family Applications (1)

Application Number Title Priority Date Filing Date
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Country Status (1)

Country Link
CN (1) CN116777521A (en)

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