CN116051202A - Mobile advertisement putting system and method - Google Patents

Mobile advertisement putting system and method Download PDF

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Publication number
CN116051202A
CN116051202A CN202310055895.8A CN202310055895A CN116051202A CN 116051202 A CN116051202 A CN 116051202A CN 202310055895 A CN202310055895 A CN 202310055895A CN 116051202 A CN116051202 A CN 116051202A
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CN
China
Prior art keywords
advertisement
movable
terminal
movable playing
mobile
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202310055895.8A
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Chinese (zh)
Inventor
蒋富强
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Chongqing Caige Tuxun Technology Co ltd
Original Assignee
Chongqing Caige Tuxun Technology Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Chongqing Caige Tuxun Technology Co ltd filed Critical Chongqing Caige Tuxun Technology Co ltd
Priority to CN202310055895.8A priority Critical patent/CN116051202A/en
Publication of CN116051202A publication Critical patent/CN116051202A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/02—Mobile visual advertising by a carrier person or animal
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00—Reducing energy consumption in communication networks
    • Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks

Abstract

The invention discloses a mobile advertisement putting system, which comprises a mobile playing terminal, a data acquisition unit and an advertisement putting platform; the movable playing terminal is used for playing corresponding information according to the received control instruction; the data acquisition unit is used for acquiring positioning information and state information of the movable playing terminal in real time and transmitting the positioning information and the state information to the advertisement putting platform; an advertisement delivery platform; and the mobile playing terminal is used for receiving the positioning information and the state information, judging whether the current state of the mobile playing terminal meets the state preset condition according to the state information, judging whether the current position of the mobile playing terminal meets the advertisement putting condition according to the positioning information if the current state of the mobile playing terminal meets the state preset condition, and sending a control instruction to the mobile playing terminal to control the mobile playing terminal to play the corresponding advertisement if the current position of the mobile playing terminal meets the advertisement putting condition.

Description

Mobile advertisement putting system and method
Technical Field
The invention relates to a mobile advertisement delivery system and a method.
Background
Advertising has long been an effective means of branding advertisers.
At present, the technology of advertising business on the computer internet by utilizing a computer advertising platform is mature; outdoor advertising platforms, particularly digital signage advertising, are also commonly used in advertising modes such as multimedia professional audiovisual systems for distributing commercial, financial and entertainment information through large-screen terminal display devices in large shops, supermarkets, hotel lobbies, theatres and other public places where people flow converges. It can be said that with the development of economy, advertising services are ubiquitous. However, at present, the display device of the fixed terminal is difficult to dynamically adjust according to the attribute and the behavior of the user, and can automatically and accurately push advertisements to a target group according to the requirements of the client.
Disclosure of Invention
The invention aims to provide a mobile advertisement putting system and a mobile advertisement putting method, which are used for solving the problem that the existing fixed terminal display equipment is difficult to dynamically adjust according to the attribute and the behavior of a user.
In order to solve the above technical problems, the present invention provides a mobile advertisement delivery system, comprising
The mobile playing terminal is used for playing corresponding information according to the received control instruction, and the mobile playing terminal can adopt a liquid crystal screen, a dot matrix lamp screen and the like;
the data acquisition unit is used for acquiring the positioning information and the state information of the movable playing terminal in real time and transmitting the positioning information and the state information to the advertisement putting platform; the data acquisition unit includes, but is not limited to, GPS, beidou.
And the advertisement putting platform is used for receiving the positioning information and the state information, judging whether the current state of the movable playing terminal meets the state preset condition according to the state information, judging whether the current position of the movable playing terminal meets the advertisement putting condition according to the positioning information if the current state of the movable playing terminal meets the state preset condition, and sending a control instruction to the movable playing terminal to control the movable playing terminal to play the corresponding advertisement if the current position of the movable playing terminal meets the advertisement putting condition.
Further, the state information includes a moving speed of the movable play terminal; judging whether the current state of the movable play terminal meets the state preset condition according to the state information comprises the following steps: judging whether the current moving speed of the movable playing terminal is smaller than a threshold value, if yes, judging that the movable playing terminal currently meets the state preset condition. Judging whether the movable playing terminal meets playing conditions or not through judging the moving speed of the movable playing terminal, and when the moving speed of the movable playing terminal is too high, watching of contents by masses is not facilitated, judging that the movable playing terminal meets state preset conditions only to prepare for advertisement putting under the condition that the moving speed of the movable playing terminal does not influence watching of advertisements by masses, and guaranteeing effectiveness of advertisement putting in the mode.
Further, determining whether the movable playing terminal meets the advertisement putting condition according to the positioning information specifically includes: and determining an advertisement delivery reference point corresponding to the advertisement to be delivered and a corresponding business district range, and then preferentially playing the advertisement corresponding to the advertisement delivery reference point closest to the movable playing terminal according to the principle of closest priority.
Further, playing the advertisement corresponding to the advertisement delivery reference point closest to the movable playing terminal according to the principle that the closest distance is the priority comprises the following specific steps:
judging whether the movable playing terminal is currently in a business circle range according to the positioning information, if so, calculating the distance between the movable playing terminal and each advertisement putting reference point in the business circle range, finding out the advertisement putting reference point closest to the movable playing terminal, and then sending an advertisement putting instruction to the movable playing terminal to preferentially play the advertisement corresponding to the advertisement putting reference point; if not, calculating the distance between the movable playing terminal and all the advertisement playing reference points in the area, finding out the advertisement playing reference point closest to the movable playing terminal, and then sending an advertisement playing instruction to the movable playing terminal to preferentially play the advertisement corresponding to the advertisement playing reference point;
or calculating the number of movable playing terminals in the business circle according to the positioning information, when the number of the movable playing terminals in the business circle is multiple, calculating the distances between the movable playing terminals and each advertisement putting reference point in the business circle, finding out the advertisement putting reference point with the minimum average distance between the movable playing terminals, and then sending an advertisement putting instruction to the movable playing terminals to preferentially play the advertisement corresponding to the advertisement putting reference point;
or, according to the positioning information, searching out the movable playing terminals with the current positions not in the business district range, when the number of the movable playing terminals not in the business district range currently is one, searching out advertisement delivery reference points closest to all the movable playing terminals, and then sending advertisement delivery instructions to the movable playing terminals to preferentially play advertisements corresponding to the advertisement delivery reference points; when the number of the movable playing terminals which are not in the business district currently is multiple, calculating the distances between the movable playing terminals and each advertisement putting reference point in the business district, finding out the advertisement putting reference point with the minimum average distance between the movable playing terminals, and then sending an advertisement putting instruction to the movable playing terminals to preferentially play the advertisement corresponding to the advertisement putting reference point.
The advertisement putting reference point can be the position of the advertisement shop or the appointed point thereof, and the advertisement putting method and the advertisement putting device can meet the consumption habit of consumers by determining the business circle range corresponding to the advertisement putting reference point and dividing the advertisement putting partition range according to the business circle range, so that the movable player in the business circle range can broadcast the advertisement of the business shop in the business circle preferentially, thereby improving the accurate advertisement putting.
Further, the system also comprises a user mobile terminal and an advertiser mobile terminal which are in communication connection with the advertisement delivery platform. The mobile terminal can comprise a smart phone, a tablet personal computer, a wearable device and the like, and a user and an advertiser can download the mobile terminal APP through the user mobile terminal and the advertiser mobile terminal to access the advertisement delivery platform for registration, information input, viewing, advertisement delivery transaction and the like. The user can carry a movable display screen device to expose advertisements to obtain benefits; the mobile terminal of the advertiser is movable, so that the mobile terminal is suitable for many scenes, can be used for users to accurately throw advertisements of the advertiser in the running or walking process, and meets the requirement of the advertiser for throwing the advertisements.
Further, the advertisement delivery platform comprises a registration module and an information management module; the user mobile terminal and the advertiser mobile terminal are connected to the advertisement putting platform and then input registration information through a registration module and register; the information management module is used for managing information input by users and advertisers. User information can be conveniently managed by arranging the registration module and the information management module.
Further, the advertisement delivery platform further comprises an advertisement delivery statistics module for counting advertisement play records of the mobile play terminal, wherein the advertisement play records of the mobile play terminal include but are not limited to: user information, exposure advertisements, advertisement exposure time, advertisement exposure geographic location, advertisement exposure times, advertisement exposure time duration, and advertiser to which the advertisement belongs. And by counting the advertisement playing records, the deduction cost of advertisers and the income of users are conveniently calculated.
Further, the advertisement delivery platform also comprises a cost management module; the fee management module is used for settling deduction fee of advertisers and user income according to the advertisement playing record of the movable playing terminal. The advertisement putting platform carries out income settlement on advertisements played by the user at the movable playing terminal through the fee settlement module, and deducts settlement on the exposed advertisements corresponding to advertisers. The settlement comprises income settlement details, deduction settlement details, cash lifting, recharging and the like; revenue settlement details include, but are not limited to: user information, exposure advertisements, exposure time, exposure geographic position, exposure times, exposure time length, affiliated advertisers, advertisement settlement modes, settlement fees and the like; deduction settlement details include, but are not limited to: user information, exposure advertisements, exposure time, exposure geographic location, exposure times, exposure time duration, affiliated advertisers, advertisement settlement modes, settlement fees and the like.
Further, the movable play terminal comprises a display screen arranged on the movable carrier; the movable carrier can be a helmet, a television, an automobile, a bus and the like, the movable playing terminal can be arranged on the movable carrier in a detachable installation mode, and the movable playing terminal can be in communication connection with the mobile terminal in a mode of Bluetooth, wifi, 4G, 5G and the like.
The invention also provides a mobile advertisement putting method, which comprises the following steps of
Collecting positioning information and state information of all movable playing terminals with advertisement playing conditions in the area in real time;
judging whether the current state of the movable playing terminal meets the state preset condition according to the state information, judging whether the current position of the movable playing terminal meets the advertisement putting condition according to the positioning information if the current state of the movable playing terminal meets the state preset condition, and sending a control instruction to the movable playing terminal to control the movable playing terminal to play the corresponding advertisement if the current position of the movable playing terminal meets the advertisement putting condition.
The beneficial effects of the invention are as follows: by adopting the movable play terminal, the dynamic adjustment can be conveniently made according to the attribute and the behavior of the user, and the advertisement can be accurately pushed to the target group according to the client requirement; the advertisement delivery platform is used for collecting whether the current geographic position of the movable type playing terminal meets the preset condition of advertisement delivery of an advertiser, and the advertisement delivery priority of the advertiser is distributed according to the distance between the movable type playing terminal and the advertiser only when the current geographic position of the movable type playing terminal meets the preset condition, so that accurate advertisement delivery of the advertiser is realized.
Drawings
The accompanying drawings, where like reference numerals refer to identical or similar parts throughout the several views and which are included to provide a further understanding of the present application, are included to illustrate and explain illustrative examples of the present application and do not constitute a limitation on the present application. In the drawings:
fig. 1 is a schematic structural view of an embodiment of the present invention.
Detailed Description
The mobile advertisement delivery system shown in fig. 1, a mobile playing terminal, which is used for playing corresponding information according to the received control instruction, wherein the mobile playing terminal can adopt a liquid crystal screen, a dot matrix light screen and the like;
the data acquisition unit is used for acquiring the positioning information and the state information of the movable playing terminal in real time and transmitting the positioning information and the state information to the advertisement putting platform; the data acquisition unit includes, but is not limited to, GPS, beidou.
And the advertisement putting platform is used for receiving the positioning information and the state information, judging whether the current state of the movable playing terminal meets the state preset condition according to the state information, judging whether the current position of the movable playing terminal meets the advertisement putting condition according to the positioning information if the current state of the movable playing terminal meets the state preset condition, and sending a control instruction to the movable playing terminal to control the movable playing terminal to play the corresponding advertisement if the current position of the movable playing terminal meets the advertisement putting condition.
According to one embodiment of the present application, the status information includes a moving speed of the mobile playback terminal; judging whether the current state of the movable play terminal meets the state preset condition according to the state information comprises the following steps: judging whether the current moving speed of the movable playing terminal is smaller than a threshold value, if yes, judging that the movable playing terminal currently meets the state preset condition. Judging whether the movable playing terminal meets playing conditions or not through judging the moving speed of the movable playing terminal, and when the moving speed of the movable playing terminal is too high, watching of contents by masses is not facilitated, judging that the movable playing terminal meets state preset conditions only to prepare for advertisement putting under the condition that the moving speed of the movable playing terminal does not influence watching of advertisements by masses, and guaranteeing effectiveness of advertisement putting in the mode.
According to one embodiment of the present application, determining whether the movable playing terminal meets the advertisement putting condition according to the positioning information specifically includes: and determining an advertisement delivery reference point corresponding to the advertisement to be delivered and a corresponding business district range, and then preferentially playing the advertisement corresponding to the advertisement delivery reference point closest to the movable playing terminal according to the principle of closest priority.
According to one embodiment of the present application, playing advertisements corresponding to advertisement delivery reference points closest to a mobile playing terminal according to a priority principle of closest distance comprises:
judging whether the movable playing terminal is currently in a business circle range according to the positioning information, if so, calculating the distance between the movable playing terminal and each advertisement putting reference point in the business circle range, finding out the advertisement putting reference point closest to the movable playing terminal, and then sending an advertisement putting instruction to the movable playing terminal to preferentially play the advertisement corresponding to the advertisement putting reference point; if not, calculating the distance between the movable playing terminal and all the advertisement playing reference points in the area, finding out the advertisement playing reference point closest to the movable playing terminal, and then sending an advertisement playing instruction to the movable playing terminal to preferentially play the advertisement corresponding to the advertisement playing reference point;
or calculating the number of movable playing terminals in the business circle according to the positioning information, when the number of the movable playing terminals in the business circle is multiple, calculating the distances between the movable playing terminals and each advertisement putting reference point in the business circle, finding out the advertisement putting reference point with the minimum average distance between the movable playing terminals, and then sending an advertisement putting instruction to the movable playing terminals to preferentially play the advertisement corresponding to the advertisement putting reference point;
or, according to the positioning information, searching out the movable playing terminals with the current positions not in the business district range, when the number of the movable playing terminals not in the business district range currently is one, searching out advertisement delivery reference points closest to all the movable playing terminals, and then sending advertisement delivery instructions to the movable playing terminals to preferentially play advertisements corresponding to the advertisement delivery reference points; when the number of the movable playing terminals which are not in the business district currently is multiple, calculating the distances between the movable playing terminals and each advertisement putting reference point in the business district, finding out the advertisement putting reference point with the minimum average distance between the movable playing terminals, and then sending an advertisement putting instruction to the movable playing terminals to preferentially play the advertisement corresponding to the advertisement putting reference point.
The advertisement putting reference point can be the position of the advertisement shop or the appointed point thereof, and the advertisement putting method and the advertisement putting device can meet the consumption habit of consumers by determining the business circle range corresponding to the advertisement putting reference point and dividing the advertisement putting partition range according to the business circle range, so that the movable player in the business circle range can broadcast the advertisement of the business shop in the business circle preferentially, thereby improving the accurate advertisement putting.
According to one embodiment of the application, the system further comprises a user mobile terminal and an advertiser mobile terminal in communication with the advertising platform. The mobile terminal can comprise a smart phone, a tablet personal computer, a wearable device and the like, and a user and an advertiser can download the mobile terminal APP through the user mobile terminal and the advertiser mobile terminal to access the advertisement delivery platform for registration, information input, viewing, advertisement delivery transaction and the like. The user can carry a movable display screen device to expose advertisements to obtain benefits; the mobile terminal of the advertiser is movable, so that the mobile terminal is suitable for many scenes, can be used for users to accurately throw advertisements of the advertiser in the running or walking process, and meets the requirement of the advertiser for throwing the advertisements.
According to one embodiment of the application, the advertisement delivery platform comprises a registration module and an information management module; the user mobile terminal and the advertiser mobile terminal are connected to the advertisement putting platform and then input registration information through a registration module and register; the information management module is used for managing information input by users and advertisers. User information can be conveniently managed by arranging the registration module and the information management module.
According to one embodiment of the present application, the advertisement delivery platform further includes an advertisement delivery statistics module for counting advertisement delivery records of the mobile delivery terminal, including but not limited to: user information, exposure advertisements, advertisement exposure time, advertisement exposure geographic location, advertisement exposure times, advertisement exposure time duration, and advertiser to which the advertisement belongs. And by counting the advertisement playing records, the deduction cost of advertisers and the income of users are conveniently calculated. The advertisement delivery platform can also send the advertisement playing record of the movable playing terminal counted by the advertisement delivery counting module to a remote monitoring center, and the remote monitoring center monitors the advertisement playing record.
According to one embodiment of the application, the advertisement delivery platform further comprises a fee management module; the fee management module is used for settling deduction fee of advertisers and user income according to the advertisement playing record of the movable playing terminal. The advertisement putting platform carries out income settlement on advertisements played by the user at the movable playing terminal through the fee settlement module, and deducts settlement on the exposed advertisements corresponding to advertisers. The settlement comprises income settlement details, deduction settlement details, cash lifting, recharging and the like; revenue settlement details include, but are not limited to: user information, exposure advertisements, exposure time, exposure geographic position, exposure times, exposure time length, affiliated advertisers, advertisement settlement modes, settlement fees and the like; deduction settlement details include, but are not limited to: user information, exposure advertisements, exposure time, exposure geographic location, exposure times, exposure time duration, affiliated advertisers, advertisement settlement modes, settlement fees and the like.
According to one embodiment of the application, the mobile play terminal comprises a display screen mounted on a mobile carrier; the movable carrier can be a helmet, a television, an automobile, a bus and the like, the movable playing terminal can be arranged on the movable carrier in a detachable installation mode, and the movable playing terminal can be in communication connection with the mobile terminal in a mode of Bluetooth, wifi, 4G, 5G and the like.
The invention also provides a mobile advertisement putting method, which comprises the following steps of
Collecting positioning information and state information of all movable playing terminals with advertisement playing conditions in the area in real time;
judging whether the current state of the movable playing terminal meets the state preset condition according to the state information, judging whether the current position of the movable playing terminal meets the advertisement putting condition according to the positioning information if the current state of the movable playing terminal meets the state preset condition, and sending a control instruction to the movable playing terminal to control the movable playing terminal to play the corresponding advertisement if the current position of the movable playing terminal meets the advertisement putting condition.
Finally, it is noted that the above embodiments are only for illustrating the technical solution of the present invention and not for limiting the same, and although the present invention has been described in detail with reference to the preferred embodiments, it should be understood by those skilled in the art that modifications and equivalents may be made thereto without departing from the spirit and scope of the technical solution of the present invention, which is intended to be covered by the scope of the claims of the present invention.

Claims (10)

1. A mobile advertising system, comprising
The movable playing terminal is used for playing corresponding information according to the received control instruction;
the data acquisition unit is used for acquiring the positioning information and the state information of the movable playing terminal in real time and transmitting the positioning information and the state information to the advertisement putting platform;
and the advertisement putting platform is used for receiving the positioning information and the state information, judging whether the current state of the movable playing terminal meets the state preset condition according to the state information, judging whether the current position of the movable playing terminal meets the advertisement putting condition according to the positioning information if the current state of the movable playing terminal meets the state preset condition, and sending a control instruction to the movable playing terminal to control the movable playing terminal to play the corresponding advertisement if the current position of the movable playing terminal meets the advertisement putting condition.
2. The mobile advertising system of claim 1, wherein the status information includes a moving speed of the mobile playback terminal; judging whether the current state of the movable play terminal meets the state preset condition according to the state information comprises the following steps: judging whether the current moving speed of the movable playing terminal is smaller than a threshold value, if yes, judging that the movable playing terminal currently meets the state preset condition.
3. The mobile advertisement delivery system according to claim 1 or 2, wherein determining whether the mobile playback terminal satisfies an advertisement delivery condition according to the positioning information specifically comprises: and determining an advertisement delivery reference point corresponding to the advertisement to be delivered and a corresponding business district range, and then preferentially playing the advertisement corresponding to the advertisement delivery reference point closest to the movable playing terminal according to the principle of closest priority.
4. The mobile advertisement delivery system according to claim 3, wherein the advertisement corresponding to the advertisement delivery reference point closest to the mobile playback terminal is preferentially played according to the principle of closest priority, specifically comprising:
judging whether the movable playing terminal is currently in a business circle range according to the positioning information, if so, calculating the distance between the movable playing terminal and each advertisement putting reference point in the business circle range, finding out the advertisement putting reference point closest to the movable playing terminal, and then sending an advertisement putting instruction to the movable playing terminal to preferentially play the advertisement corresponding to the advertisement putting reference point; if not, calculating the distance between the movable playing terminal and all the advertisement playing reference points in the area, finding out the advertisement playing reference point closest to the movable playing terminal, and then sending an advertisement playing instruction to the movable playing terminal to preferentially play the advertisement corresponding to the advertisement playing reference point;
or calculating the number of movable playing terminals in the business circle according to the positioning information, when the number of the movable playing terminals in the business circle is multiple, calculating the distances between the movable playing terminals and each advertisement putting reference point in the business circle, finding out the advertisement putting reference point with the minimum average distance between the movable playing terminals, and then sending an advertisement putting instruction to the movable playing terminals to preferentially play the advertisement corresponding to the advertisement putting reference point;
or, according to the positioning information, searching out the movable playing terminals with the current positions not in the business district range, when the number of the movable playing terminals not in the business district range currently is one, searching out advertisement delivery reference points closest to all the movable playing terminals, and then sending advertisement delivery instructions to the movable playing terminals to preferentially play advertisements corresponding to the advertisement delivery reference points; when the number of the movable playing terminals which are not in the business district currently is multiple, calculating the distances between the movable playing terminals and each advertisement putting reference point in the business district, finding out the advertisement putting reference point with the minimum average distance between the movable playing terminals, and then sending an advertisement putting instruction to the movable playing terminals to preferentially play the advertisement corresponding to the advertisement putting reference point.
5. The mobile advertising system of claim 1, further comprising a user mobile terminal and an advertiser mobile terminal communicatively coupled to the advertising platform.
6. The mobile advertising system of claim 5, wherein the advertising platform comprises a registration module and an information management module; the user mobile terminal and the advertiser mobile terminal are connected to the advertisement putting platform and then input registration information through a registration module and register; the information management module is used for managing information input by users and advertisers.
7. The mobile advertising system of claim 1, wherein the advertising platform further comprises an advertising statistics module for counting advertising play records of the mobile playback terminal, the advertising play records of the mobile playback terminal comprising: user information, exposure advertisements, advertisement exposure time, advertisement exposure geographic location, advertisement exposure times, advertisement exposure time duration, and advertiser to which the advertisement belongs.
8. The mobile advertising system of claim 1, wherein the advertising platform further comprises a fee management module; the fee management module is used for settling deduction fee of advertisers and user income according to the advertisement playing record of the movable playing terminal.
9. The mobile advertising system of claim 1, wherein the mobile playback terminal includes a display screen mounted on a mobile carrier.
10. A mobile advertisement putting method is characterized by comprising the following steps of
Collecting positioning information and state information of all movable playing terminals with advertisement playing conditions in the area in real time;
judging whether the current state of the movable playing terminal meets the state preset condition according to the state information, judging whether the current position of the movable playing terminal meets the advertisement putting condition according to the positioning information if the current state of the movable playing terminal meets the state preset condition, and sending a control instruction to the movable playing terminal to control the movable playing terminal to play the corresponding advertisement if the current position of the movable playing terminal meets the advertisement putting condition.
CN202310055895.8A 2023-01-17 2023-01-17 Mobile advertisement putting system and method Pending CN116051202A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310055895.8A CN116051202A (en) 2023-01-17 2023-01-17 Mobile advertisement putting system and method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310055895.8A CN116051202A (en) 2023-01-17 2023-01-17 Mobile advertisement putting system and method

Publications (1)

Publication Number Publication Date
CN116051202A true CN116051202A (en) 2023-05-02

Family

ID=86121649

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202310055895.8A Pending CN116051202A (en) 2023-01-17 2023-01-17 Mobile advertisement putting system and method

Country Status (1)

Country Link
CN (1) CN116051202A (en)

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