CN115983917A - Helmet display system with advertisement putting function - Google Patents
Helmet display system with advertisement putting function Download PDFInfo
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- CN115983917A CN115983917A CN202310061136.2A CN202310061136A CN115983917A CN 115983917 A CN115983917 A CN 115983917A CN 202310061136 A CN202310061136 A CN 202310061136A CN 115983917 A CN115983917 A CN 115983917A
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Abstract
The invention discloses a helmet display system with an advertisement putting function, which comprises a display unit, a data acquisition unit and an advertisement putting platform, wherein the display unit is used for displaying a helmet display image; the display unit is used for displaying corresponding information according to the received advertisement putting instruction; the data acquisition unit is used for acquiring the positioning information and the state information of the display unit in real time and sending the positioning information and the state information to the advertisement putting platform; an advertisement delivery platform; the positioning information and the state information are received, whether the display unit meets the preset state condition or not is judged according to the state information, if the preset state condition is met, whether the display unit meets the advertisement putting condition or not is judged according to the positioning information, and if the preset state condition is met, an advertisement putting instruction is sent to the display unit to control the display unit to display the corresponding advertisement.
Description
Technical Field
The invention relates to a helmet display system with an advertisement putting function.
Background
Conventionally, advertising has been an effective means for advertisers to brand.
At present, the technology of using a computer advertisement putting platform to put advertisement services on the internet of a computer is mature; outdoor advertising platforms, in particular digital signage advertisements, are also common in advertising modes such as multimedia professional audiovisual systems that distribute business, financial and entertainment information through large screen terminal display devices in shopping malls, supermarkets, hotel lobbies, cinemas and other public places where people streams converge. It can be said that with the development of economy, advertising services are ubiquitous. However, at present, it is difficult for the fixed terminal display device to make dynamic adjustment according to the attributes and behaviors of the user, and the advertisement can be automatically and accurately pushed to the target group according to the requirements of the client.
Disclosure of Invention
The invention aims to provide a helmet display system to solve the problem that the existing fixed terminal display equipment is difficult to dynamically adjust according to the attributes and behaviors of a user.
In order to solve the technical problem, the invention provides a helmet display system with an advertisement putting function, which comprises a helmet, a working mode selection unit and an advertisement putting platform, wherein the helmet is provided with a helmet shell; the helmet is provided with a display terminal used for playing corresponding information according to a received advertisement putting instruction, and the display terminal is detachably arranged on the helmet; the working mode selection unit is used for controlling whether the display terminal works in an advertisement putting mode or not; the advertisement putting platform is used for sending an advertisement putting instruction to the display terminal working in the advertisement putting mode so as to enable the display terminal to display the corresponding advertisement.
Furthermore, the system also comprises a data acquisition unit, wherein the data acquisition unit is used for acquiring the positioning information and the state information of the display terminal in real time and sending the positioning information and the state information to the advertisement putting platform; the advertisement putting platform judges whether the current state of the display terminal meets a state preset condition according to the received state information, judges whether the current position of the display terminal meets the advertisement putting condition according to the received positioning information if the current state of the display terminal meets the state preset condition, and sends an advertisement putting instruction to the display terminal to control the display terminal to display a corresponding advertisement if the current position of the display terminal meets the advertisement putting condition.
Further, the state information comprises the current working mode and the moving speed of the display terminal; judging whether the current state of the display terminal meets the preset state condition according to the state information comprises the following steps: judging whether the display terminal works in an advertisement putting mode at present and whether the moving speed of the display terminal is smaller than a threshold value, if so, judging that the display terminal meets the preset condition of the state at present. And only when the display terminal works in an advertisement putting mode and the moving speed of the display terminal is less than the threshold value, namely the state preset condition is met, entering the work of preparing to put the advertisement to the display terminal so as to ensure the effectiveness of advertisement putting.
Further, the step of judging whether the movable playing terminal meets the advertisement putting condition according to the positioning information specifically comprises: and determining an advertisement putting reference point corresponding to the advertisement to be put and a corresponding business district range, and then preferentially playing the advertisement corresponding to the advertisement putting reference point closest to the movable playing terminal according to a closest priority principle.
Further, preferentially playing the advertisement corresponding to the advertisement placement reference point closest to the mobile playing terminal according to the principle that the distance is closest as the priority specifically comprises:
judging whether the display terminal is currently in a business area range or not according to the positioning information, if so, calculating the distance between the display terminal and each advertisement putting reference point in the business area range, finding out the advertisement putting reference point closest to the display terminal, and then sending an advertisement putting instruction to the display terminal to preferentially display the advertisement corresponding to the advertisement putting reference point; if not, calculating the distance between the display terminal and all advertisement putting reference points in the area, finding out the advertisement putting reference point closest to the display terminal, and then sending an advertisement putting instruction to the display terminal to preferentially display the advertisement corresponding to the advertisement putting reference point;
or, calculating the number of display terminals in a business district range according to the positioning information, when the number of the display terminals in the business district range is multiple, calculating the distance between the multiple display terminals and each advertisement putting reference point in the business district, finding out the advertisement putting reference point with the minimum average distance between the multiple display terminals, and then sending an advertisement putting instruction to the display terminals to preferentially display the advertisements corresponding to the advertisement putting reference point;
or, finding out display terminals of which the current positions are not within the business district range according to the positioning information, finding out advertisement putting reference points closest to all the display terminals when the number of the display terminals not within the business district range is one, and then sending an advertisement putting instruction to the display terminals to preferentially display advertisements corresponding to the advertisement putting reference points; when the number of the display terminals which are not in the business district range is multiple, the distance between the multiple display terminals and each advertisement putting reference point in the business district is calculated, the advertisement putting reference point with the minimum average distance between the multiple display terminals is found out, and then an advertisement putting instruction is sent to the display terminals to preferentially display the advertisements corresponding to the advertisement putting reference point.
The advertising reference point can be the position of the store of the advertiser or a designated point of the store, and the method ensures that the movable display in the range of the business district displays the shop advertisement in the business district preferentially by determining the range of the business district corresponding to the advertising reference point and demarcating the range of the advertising subarea according to the range of the business district, thereby being capable of catering to the consumption habits of consumers and improving the accurate advertisement putting.
Further, the system also comprises a user mobile terminal and an advertiser mobile terminal which are in communication connection with the advertisement putting platform. The mobile terminal can comprise a smart phone, a tablet computer, wearable equipment and the like, and a user and an advertiser can download the mobile terminal APP through the user mobile terminal and the advertiser mobile terminal to access the advertisement delivery platform to perform registration, information input, viewing, advertisement delivery transaction and the like. A user may carry a mobile display terminal device to expose an advertisement for revenue; because the mobile terminal of the advertiser is movable, the mobile terminal is suitable for a plurality of scenes, can be used for realizing the accurate advertisement putting of the advertiser in the driving or walking process of the user, and meets the requirement of putting the advertisement of the advertiser.
Further, the advertisement putting platform comprises a registration module and an information management module; after the user mobile terminal and the advertiser mobile terminal are accessed to the advertisement putting platform, the registration information is input and registered through the registration module; the information management module is used for managing the information input by the user and the advertiser. The user information can be conveniently managed by arranging the registration module and the information management module.
Further, the advertisement delivery platform further comprises an advertisement delivery statistics module for counting advertisement display records of the display terminal, wherein the advertisement display records of the display terminal include but are not limited to: user information, exposed advertisements, advertisement exposure time, advertisement exposure geographic position, advertisement exposure times, advertisement exposure duration and advertisers to which the advertisements belong. By counting the advertisement display records, the deduction fee of the advertiser and the user income can be calculated conveniently.
Furthermore, the advertisement putting platform also comprises a cost management module; the fee management module is used for settling fee deduction of the advertiser and user income according to the advertisement display record of the display terminal. The advertisement putting platform performs income settlement on the advertisement displayed on the display terminal by the user through the expense settlement module and performs deduction settlement on the exposed advertisement corresponding to the advertiser. The settlement comprises income settlement detail, deduction settlement detail, cash withdrawal, recharge and the like; the revenue settlement details include, but are not limited to: user information, exposed advertisements, exposure time, exposure geographic position, exposure times, exposure duration, affiliated advertisers, advertisement settlement modes, settlement fees and the like; deduction settlement details include, but are not limited to: user information, exposed advertisements, exposure time, exposure geographic position, exposure times, exposure duration, affiliated advertisers, advertisement settlement modes, settlement fees and the like.
Further, the working mode selection unit is used for selecting the display terminal to work in an advertisement putting mode, a mobile state information display mode or an autonomous input information display mode according to the user requirement; when the display terminal works in the advertisement putting mode, the display terminal is used for receiving an advertisement putting instruction sent by the advertisement putting platform and enabling the display unit to display a corresponding advertisement; when the display terminal works in the early warning information display mode, the display unit is used for displaying the state information of the current display terminal; and when the display terminal works in the self-input information display mode, the display unit is used for displaying the information which is automatically input by the user through the input module. When the user does not select the working mode of the display terminal, the display unit preferentially works in the early warning information display mode, and can also communicate with the monitoring system on the mobile carrier and the remote monitoring terminal, and early warning display is performed on the current moving state of the mobile carrier and preset information (such as a preset warning slogan or a preset emoticon) of the remote monitoring terminal, wherein the displayed content includes but is not limited to steering information, braking information and speed information of the carrier.
The invention has the beneficial effects that: different information can be displayed according to the requirements of users through the display terminal arranged on the helmet, and the users can conveniently access an advertisement putting mode to display advertisements to obtain profits; in addition, the display terminal is movable when a rider wears the display terminal to ride, dynamic adjustment can be made according to the attributes and behaviors of the user, and the advertisement can be pushed to a target group automatically and accurately according to the requirements of customers.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a schematic structural diagram of an embodiment of the present invention.
Detailed Description
The helmet display system with the advertisement putting function as shown in fig. 1 comprises a helmet, a working mode selection unit and an advertisement putting platform; the helmet is provided with a display terminal used for playing corresponding information according to a received advertisement putting instruction, and the display terminal is detachably arranged on the helmet; the working mode selection unit is used for controlling whether the display terminal works in an advertisement putting mode or not; the advertisement putting platform is used for sending an advertisement putting instruction to the display terminal working in the advertisement putting mode so as to enable the display terminal to display the corresponding advertisement.
The system can display different information according to the requirements of users through the display terminal arranged on the helmet, and is convenient for users to access an advertisement putting mode to display advertisements to obtain profits; in addition, the display terminal is movable when a rider wears the display terminal to ride, dynamic adjustment can be made according to attributes and behaviors of the user, and advertisements can be automatically and accurately pushed to a target group according to requirements of customers
According to one embodiment of the application, the system further comprises a data acquisition unit, wherein the data acquisition unit is used for acquiring the positioning information and the state information of the display terminal in real time and sending the positioning information and the state information to the advertisement putting platform; the advertisement delivery platform judges whether the current state of the display terminal meets a state preset condition or not according to the received state information, if so, judges whether the current position of the display terminal meets the advertisement delivery condition or not according to the received positioning information, and if so, sends an advertisement delivery instruction to the display terminal to control the display terminal to display the corresponding advertisement. The advertisement delivery platform is used for acquiring whether the current geographic position of the display terminal meets the preset condition of advertisement delivery of the advertiser or not, and distributing the advertisement delivery priority of the advertiser according to the distance between the display terminal and the advertiser only when the current geographic position of the display terminal meets the preset condition, so that the accurate advertisement delivery of the advertiser is realized.
According to one embodiment of the application, the state information comprises a current working mode and a moving speed of the display terminal; judging whether the current state of the display terminal meets the preset state condition according to the state information comprises the following steps: judging whether the display terminal works in an advertisement putting mode at present and whether the moving speed of the display terminal is smaller than a threshold value, if so, judging that the display terminal meets the preset condition of the state at present. That is to say, only when the display terminal works in the advertisement putting mode and the moving speed of the display terminal is smaller than the threshold value, that is, the state preset condition is met, the display terminal enters the work of preparing to put advertisements into the display terminal, so as to ensure the effectiveness of advertisement putting.
According to an embodiment of the present application, determining whether the mobile playback terminal satisfies the advertisement delivery condition according to the positioning information specifically includes: and determining an advertisement putting reference point corresponding to the advertisement to be put and a corresponding business district range, and then preferentially playing the advertisement corresponding to the advertisement putting reference point closest to the movable playing terminal according to a closest priority principle.
According to an embodiment of the present application, preferentially playing an advertisement corresponding to an advertisement placement reference point closest to a mobile playing terminal according to a principle that the distance is closest as a priority specifically includes:
judging whether the display terminal is currently in a business area range or not according to the positioning information, if so, calculating the distance between the display terminal and each advertisement putting reference point in the business area range, finding out the advertisement putting reference point closest to the display terminal, and then sending an advertisement putting instruction to the display terminal to preferentially display the advertisement corresponding to the advertisement putting reference point; if not, calculating the distance between the display terminal and all advertisement putting reference points in the area, finding out the advertisement putting reference point closest to the display terminal, and then sending an advertisement putting instruction to the display terminal to preferentially display the advertisement corresponding to the advertisement putting reference point;
or, calculating the number of display terminals in a business area range according to the positioning information, when the number of the display terminals in the business area range is multiple, calculating the distance between the multiple display terminals and each advertisement putting reference point in the business area, finding out the advertisement putting reference point with the minimum average distance between the multiple display terminals, and then sending an advertisement putting instruction to the display terminals to preferentially display the advertisements corresponding to the advertisement putting reference point;
or finding out display terminals of which the current positions are not within the business district range according to the positioning information, finding out advertisement putting reference points which are closest to all the display terminals when the number of the display terminals which are not within the business district range is one, and then sending an advertisement putting instruction to the display terminals to preferentially display advertisements corresponding to the advertisement putting reference points; when the number of the display terminals which are not in the business district range is multiple, the distance between the multiple display terminals and each advertisement putting reference point in the business district is calculated, the advertisement putting reference point with the minimum average distance between the multiple display terminals is found out, and then an advertisement putting instruction is sent to the display terminals to preferentially display the advertisements corresponding to the advertisement putting reference point.
The advertisement putting reference point can be the position of the advertiser shop or an appointed point thereof, and the method ensures that the movable display in the range of the business district preferentially displays the advertisement of the shop in the business district by determining the range of the business district corresponding to the advertisement putting reference point and demarcating the range of the advertisement putting subarea according to the range of the business district, thereby being capable of meeting the consumption habit of consumers and improving the accurate putting of the advertisement.
According to one embodiment of the application, the system further comprises a user mobile terminal and an advertiser mobile terminal which are in communication connection with the advertising platform. The mobile terminal can comprise a smart phone, a tablet computer, wearable equipment and the like, and a user and an advertiser can download the mobile terminal APP through the user mobile terminal and the advertiser mobile terminal to access the advertisement delivery platform to perform registration, information input, viewing, advertisement delivery transaction and the like. A user may carry a mobile display terminal device to expose an advertisement for revenue; because the mobile terminal of the advertiser is movable, the mobile terminal is suitable for a plurality of scenes, can be used for realizing the accurate advertisement putting of the advertiser in the driving or walking process of the user, and meets the requirement of putting the advertisement of the advertiser.
According to one embodiment of the application, the advertisement putting platform comprises a registration module and an information management module; after the user mobile terminal and the advertiser mobile terminal are accessed to the advertisement putting platform, the registration information is input and registered through the registration module; the information management module is used for managing the information input by the user and the advertiser. The user information can be conveniently managed by arranging the registration module and the information management module.
According to an embodiment of the present application, the advertisement delivery platform further includes an advertisement delivery statistics module for counting advertisement display records of the display terminal, where the advertisement display records of the display terminal include but are not limited to: user information, exposed advertisements, advertisement exposure time, advertisement exposure geographic position, advertisement exposure times, advertisement exposure duration and the advertiser to which the advertisement belongs. By counting the advertisement display records, the deduction fee of the advertiser and the user income can be calculated conveniently.
According to one embodiment of the application, the advertisement delivery platform further comprises a fee management module; the fee management module is used for settling fee deduction of the advertiser and user income according to the advertisement display record of the display terminal. And the advertisement delivery platform performs income settlement on the advertisement displayed on the display terminal by the user through the expense settlement module by the expense management module, and performs deduction settlement on the advertiser corresponding to the exposed advertisement. The settlement comprises income settlement detail, deduction settlement detail, cash withdrawal, recharge and the like; revenue settlement details include, but are not limited to: user information, exposed advertisements, exposure time, exposure geographic position, exposure times, exposure duration, affiliated advertisers, advertisement settlement modes, settlement fees and the like; deduction settlement details include, but are not limited to: user information, exposed advertisements, exposure time, exposure geographic positions, exposure times, exposure duration, affiliated advertisers, advertisement settlement modes, settlement fees and the like.
According to one embodiment of the application, the working mode selection unit comprises a display module, a display module and a control module, wherein the display module is used for selecting the display terminal to respectively work in an advertisement putting mode, a mobile state information display mode or an autonomous input information display mode according to user requirements; when the display terminal works in an advertisement putting mode, the display terminal is used for receiving an advertisement putting instruction sent by the advertisement putting platform and enabling the display unit to display a corresponding advertisement; when the display terminal works in the early warning information display mode, the display unit is used for displaying the state information of the current display terminal; and when the display terminal works in the self-input information display mode, the display unit is used for displaying the information which is automatically input by the user through the input module. The helmet display system can be connected with an advertisement platform to receive advertisements, can display information such as acceleration, steering, braking and alarming of a vehicle according to the connected vehicle monitoring system, and can display information input by a user, such as information of current mood and self propaganda.
When the user does not select the working mode of the display terminal, the display unit preferentially works in the early warning information display mode, can also communicate with the monitoring system on the mobile carrier and the remote monitoring terminal, and performs early warning display on the current moving state of the mobile carrier and the preset information (such as a preset warning slogan or a preset emoticon) of the remote monitoring terminal, wherein the displayed content includes but is not limited to steering information, braking information and speed information of the carrier. Finally, the above embodiments are only for illustrating the technical solutions of the present invention and not for limiting, although the present invention has been described in detail with reference to the preferred embodiments, it should be understood by those skilled in the art that modifications or equivalent substitutions may be made to the technical solutions of the present invention without departing from the spirit and scope of the technical solutions of the present invention, and all of them should be covered in the claims of the present invention.
Claims (10)
1. A head-mounted display system with an advertisement delivery function, comprising:
the helmet is provided with a display terminal for playing corresponding information according to a received advertisement putting instruction, and the display terminal is detachably arranged on the helmet;
the working mode selection unit is used for controlling whether the display terminal works in an advertisement putting mode or not;
and the advertisement putting platform is used for sending an advertisement putting instruction to the display terminal working in the advertisement putting mode so as to enable the display terminal to display the corresponding advertisement.
2. The helmet display system of claim 1 further comprising a data acquisition unit, wherein the data acquisition unit is configured to acquire positioning information and status information of the display terminal in real time and send the positioning information and status information to an advertisement delivery platform; the advertisement putting platform judges whether the current state of the display terminal meets a state preset condition according to the received state information, if so, judges whether the current position of the display terminal meets the advertisement putting condition according to the received positioning information, and if so, sends an advertisement putting instruction to the display terminal to control the display terminal to display a corresponding advertisement.
3. The helmet display system according to claim 2, wherein the status information includes an operating status and a moving speed of the display terminal; judging whether the current state of the display terminal meets a preset state condition according to the state information comprises the following steps: and judging whether the display terminal works in an advertisement putting mode at present and whether the moving speed of the display terminal is less than a threshold value, if so, judging that the display terminal meets the preset condition of the state at present.
4. The helmet display system of claim 3, wherein determining whether the mobile playback terminal satisfies the advertisement delivery condition according to the positioning information specifically comprises: and determining an advertisement delivery reference point corresponding to the advertisement to be delivered and a corresponding business district range, and then preferentially playing the advertisement corresponding to the advertisement delivery reference point closest to the movable playing terminal according to a closest priority principle.
5. The helmet display system of claim 4, wherein the preferentially playing the advertisement corresponding to the advertisement placement reference point closest to the mobile player terminal according to the closest priority comprises:
judging whether the display terminal is currently in a business area range or not according to the positioning information, if so, calculating the distance between the display terminal and each advertisement putting reference point in the business area range, finding out the advertisement putting reference point closest to the display terminal, and then sending an advertisement putting instruction to the display terminal to preferentially display the advertisement corresponding to the advertisement putting reference point; if not, calculating the distance between the display terminal and all advertisement putting reference points in the area, finding out the advertisement putting reference point closest to the display terminal, and then sending an advertisement putting instruction to the display terminal to preferentially display the advertisement corresponding to the advertisement putting reference point;
or, calculating the number of display terminals in a business area range according to the positioning information, when the number of the display terminals in the business area range is multiple, calculating the distance between the multiple display terminals and each advertisement putting reference point in the business area, finding out the advertisement putting reference point with the minimum average distance between the multiple display terminals, and then sending an advertisement putting instruction to the display terminals to preferentially display the advertisements corresponding to the advertisement putting reference point;
or finding out display terminals of which the current positions are not within the business district range according to the positioning information, finding out advertisement putting reference points which are closest to all the display terminals when the number of the display terminals which are not within the business district range is one, and then sending an advertisement putting instruction to the display terminals to preferentially display advertisements corresponding to the advertisement putting reference points; when the number of the display terminals which are not in the business district range is multiple, the distances between the multiple display terminals and the advertisement putting reference points in the business district are calculated, the advertisement putting reference point with the minimum average distance between the multiple display terminals is found out, and then an advertisement putting instruction is sent to the display terminals to preferentially display the advertisements corresponding to the advertisement putting reference point.
6. The helmet display system of any one of claims 1-5, further comprising a user mobile terminal and an advertiser mobile terminal communicatively coupled to the advertising platform.
7. The helmet display system of claim 6 wherein the advertising platform comprises a registration module and an information management module; the user mobile terminal and the advertiser mobile terminal are accessed to the advertisement putting platform and then input registration information through the registration module and register; the information management module is used for managing the information input by the user and the advertiser.
8. The helmet-mounted display system of claim 1, wherein the advertisement delivery platform further comprises an advertisement delivery statistics module for counting advertisement display records of the display terminal, wherein the advertisement display records of the display terminal include but are not limited to: user information, exposed advertisements, advertisement exposure time, advertisement exposure geographic position, advertisement exposure times, advertisement exposure duration and the advertiser to which the advertisement belongs.
9. The head-mounted display system of claim 7, wherein the advertising platform further comprises a fee management module; and the fee management module is used for settling the deduction fee of the advertiser and the user income according to the advertisement display record of the display terminal.
10. The helmet display system according to claim 1, wherein the operation mode selecting unit comprises a display module for selecting the display terminal to operate in an advertisement delivery mode, a mobile status information display mode or an autonomous input information display mode according to a user requirement; when the display terminal works in the advertisement putting mode, the display terminal is used for receiving an advertisement putting instruction sent by the advertisement putting platform and enabling the display unit to display a corresponding advertisement; when the display terminal works in the early warning information display mode, the display unit is used for displaying the state information of the current display terminal; and when the display terminal works in the self-input information display mode, the display unit is used for displaying the information which is automatically input by the user through the input module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310061136.2A CN115983917A (en) | 2023-01-17 | 2023-01-17 | Helmet display system with advertisement putting function |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310061136.2A CN115983917A (en) | 2023-01-17 | 2023-01-17 | Helmet display system with advertisement putting function |
Publications (1)
| Publication Number | Publication Date |
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| CN115983917A true CN115983917A (en) | 2023-04-18 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202310061136.2A Pending CN115983917A (en) | 2023-01-17 | 2023-01-17 | Helmet display system with advertisement putting function |
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| Country | Link |
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| CN (1) | CN115983917A (en) |
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- 2023-01-17 CN CN202310061136.2A patent/CN115983917A/en active Pending
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