CN113743967A - Data linkage-based advertisement delivery method and system - Google Patents
Data linkage-based advertisement delivery method and system Download PDFInfo
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Abstract
The invention provides an advertisement putting method and system based on data linkage, wherein the method comprises the steps of determining an advertisement putting object in a set space region; acquiring figure portrait data of an advertisement delivery object; selecting at least one target advertisement matched with an advertisement putting object in a preset advertisement pool according to the figure portrait data; and selecting an advertisement screen in the set space region to control the advertisement screen to put the target advertisement. Based on the method provided by the invention, the linkage delivery of the advertisement is realized by combining the figure portrait, so that the accuracy, timeliness and technological sense of advertisement delivery can be effectively improved.
Description
Technical Field
The invention relates to the technical field of mobile advertisements in the technical field of computers, in particular to an advertisement putting method and an advertisement putting system based on data linkage.
Background
With the development of network technology, outdoor advertisements are more and more put in modes, and the traditional advertisement putting modes such as wire bar sticking advertisements, carriage advertisements, vehicle body sticker advertisements and the like are developed to the mobile LED advertisements, projection advertisements, LCD advertisements and the like of today. However, for the advertiser, what is more concerned about the advertiser is whether the advertisement is delivered, the advertisement delivery effect, the advertisement-covered people, the influence of the advertisement, the timeliness, accuracy and linkage of the advertisement, and the like, and the above factors not only influence and determine the selection and playing frequency of the advertisement, but also determine the authenticity of the advertisement delivery data, thereby also influencing the selection of the media by the client.
Disclosure of Invention
In view of the above, the present invention provides a data linkage based advertising method and system that overcomes or at least partially solves the above-mentioned problems.
According to one aspect of the invention, an advertisement putting control method based on data linkage is provided, which comprises the following steps:
determining an advertisement putting object in a set space region;
acquiring figure portrait data of the advertisement delivery object;
selecting at least one target advertisement matched with the advertisement putting object in a preset advertisement pool according to the figure portrait data;
and selecting an advertisement screen in the set space region to control the advertisement screen to put the target advertisement.
Optionally, the determining the advertisement placement object in the set space region includes:
acquiring image data of the set space region through image acquisition equipment;
and analyzing the image data to determine at least one advertisement delivery object in the set space region.
Optionally, the determining the advertisement placement object in the set space region includes:
and acquiring at least one advertisement putting object in the set space region through a preset positioning system.
Optionally, the method further comprises:
when the number of the advertisement putting objects is multiple, sequencing the multiple advertisement putting objects according to the figure portrait data of each advertisement putting object so as to screen out a first advertisement putting object from the multiple advertisement putting objects.
Optionally, selecting at least one target advertisement matched with the advertisement delivery object in a preset advertisement pool according to the portrait image data includes:
and selecting at least one target advertisement matched with the first advertisement delivery object in a preset advertisement pool according to the figure portrait data of the target advertisement delivery object.
Optionally, selecting an advertisement screen in the set space region to control the advertisement screen to deliver the target advertisement includes:
acquiring a plurality of advertisement screens in the set space and attribute information of each advertisement screen; wherein the attribute information comprises at least one of the position, the size and the category of the advertising screen;
calculating the relative distance between each advertisement screen and the advertisement putting object;
and selecting target advertisement screens from the plurality of advertisement screens according to the relative distances so as to control the target advertisement screens to release the target advertisements.
Alternatively, when the number of the targeted advertisements is plural,
selecting an advertisement screen in the set space region to control the advertisement screen to deliver the target advertisement comprises the following steps:
selecting an advertisement screen in the set space area;
scheduling the plurality of advertisements according to a preset rule;
and controlling the advertising screen to launch the plurality of target advertisements after the discharge.
Optionally, after selecting at least one target advertisement in a preset advertisement pool according to the portrait image data, the method further includes:
acquiring the activity state of the advertisement putting object;
acquiring a first activity path of the advertisement putting object based on the activity state;
and selecting at least one advertisement screen on the first activity path of the advertisement putting object so as to control the plurality of advertisement screens to put the target advertisement.
Optionally, the method further comprises:
receiving an advertisement putting instruction carrying a specified advertisement putting object and/or a specified advertisement screen;
and advertising according to the advertising instruction.
Optionally, selecting an advertisement screen in the set space region to control the advertisement screen to deliver the target advertisement further includes:
counting a first delivery record of the target advertisement;
the first delivery record comprises at least one of delivery time, delivery places, delivery times, delivery frequency and corresponding delivery advertisement screens of the target advertisements.
According to another aspect of the present invention, there is also provided an advertisement placement control system based on data linkage, including:
the determining module is used for determining an advertisement putting object in a set space region;
the acquisition module is used for acquiring figure portrait data of the advertisement delivery object;
the advertisement selection module is used for selecting at least one target advertisement matched with the advertisement putting object in a preset advertisement pool according to the figure portrait data;
and the first delivery control module is used for selecting an advertisement screen in the set space region so as to control the advertisement screen to deliver the target advertisement.
The invention provides an advertisement putting control method and system based on data linkage. Based on the method provided by the invention, the linkage delivery of the advertisement is realized by combining the portrait, so that the accuracy, timeliness and scientific sense of the advertisement delivery can be effectively improved, and the user can see the advertisement content required by the user, thereby increasing the trust sense of the user on media.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
The above and other objects, advantages and features of the present invention will become more apparent to those skilled in the art from the following detailed description of specific embodiments thereof, taken in conjunction with the accompanying drawings.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a flow chart of a method for data linkage-based advertisement delivery according to an embodiment of the present invention;
FIG. 2 illustrates a schematic structural diagram of an advertisement delivery system based on data linkage according to an embodiment of the present invention;
fig. 3 is a schematic diagram illustrating a data linkage-based advertisement delivery system according to another embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Fig. 1 is a schematic flow chart illustrating a data linkage-based advertisement delivery method according to an embodiment of the present invention, and as can be seen from fig. 1, the data linkage-based advertisement delivery method according to an embodiment of the present invention may include:
step S101, determining an advertisement putting object in a set space region;
step S102, acquiring portrait data of an advertisement delivery object;
step S103, selecting at least one target advertisement matched with an advertisement putting object in a preset advertisement pool according to the figure image data;
and step S104, selecting an advertisement screen in the set space region to control the advertisement screen to put the target advertisement.
The embodiment of the invention provides an advertisement putting control method based on data linkage. Based on the method provided by the embodiment of the invention, the linkage delivery of the advertisement is realized by combining the portrait, so that the accuracy, timeliness and scientific sense of the advertisement delivery can be effectively improved, and the user can see the advertisement content required by the user, thereby increasing the trust sense of the user on the media.
Referring to step S101, the advertisement placement target of the set space region needs to be determined. The set space region may be a set space region determined according to the delivery demand of the advertiser, according to the user characteristics, or in other manners, which is not limited in the present invention.
In an optional embodiment of the invention, when the advertisement delivery object in the set space region is determined, the image data of the set space region can be acquired through the image acquisition equipment; and analyzing the image data to determine at least one advertisement delivery object in the set space region.
The image capturing device may be a device having an image capturing function, such as a camera or a monitor, which is attached to any position in the set spatial region. After the image acquisition equipment acquires the image data, a portrait can be extracted from the image data through a face recognition algorithm or other portrait recognition methods, and then an advertisement delivery object is determined. For example, by additionally installing a camera on the advertisement screen, when the camera is in a recognizable distance range, the advertisement delivery object in the recognition range is determined through face recognition.
In another optional embodiment of the present invention, when determining the advertisement delivery object in the set space region, at least one advertisement delivery object in the set space region may be further obtained through a preset positioning system. For example, the user's location information can be obtained through software installed in the terminal device by the user, and then an advertisement delivery object in the set space region is screened out from the location information, so that interaction with the user is realized through an advertisement screen in the set space region. For example, the unique code of the mobile phone of the user is known by additionally installing a sniffing device on the advertising screen, and the user who is located to the unique code of the mobile phone can be prepared by a third party data mechanism. The designated screen may interact with the user when the user is within the designated sniff range.
Referring to step S102, after the advertisement target is determined, the person image data of the advertisement target is acquired. The character image data can be obtained through big data mining and data analysis, and the data comprises but not limited to various types of data such as character age, gender, mobile phone brand images, character consumption images, character social images, character insurance situation images and the like. The person image data may be updated periodically to maintain real-time data.
Further, after the character image data is acquired, a target advertisement matching the character image data can be selected based on the character image data. In practical application, when the target advertisement matched with the figure image data is selected according to the figure image data, the target advertisement can be selected through AI intelligent operation, the operation rule can be triggered according to time nodes, can be triggered according to distance, can be matched according to consumption records, gender, age, social situations, personal preferences and the like of the figure, and the optimal figure image and the corresponding advertisement data are calculated.
In practical application, there may be a plurality of determined advertisement targets, and therefore, when there are a plurality of advertisement targets, the plurality of advertisement targets may be sorted according to the portrait data of each advertisement target, so as to screen out a first advertisement target from the plurality of advertisement targets. That is, when a plurality of advertisement placement objects are determined, the priorities of the advertisement placement objects may be ranked. Such sorting can be performed according to the value of each advertisement target, such as dividing the advertisement target into high net value users, medium-producing products, common white-collar products and the like through the portrait. Of course, the priority of the user may be manually specified, and advertisement delivery may be realized by using an advertisement delivery object with high priority as a preferred object. Further, when the target advertisement is selected in step S103, at least one target advertisement matching the first advertisement target may be selected from a preset advertisement pool according to the figure data of the target advertisement target.
The preset advertisement pool is a pre-created advertisement storage system that includes a large number of different advertisers, different types of advertisements. For each advertisement in the preset advertisement pool, attribute setting can be performed, such as setting of an advertisement release date, an advertisement release time interval, an advertisement release picture and other attribute contents. After the advertisement putting object and the portrait of the advertisement putting object are obtained, advertisements matched with the advertisement putting object can be selected from a preset advertisement pool.
Referring to step S104, after the target advertisement is determined, an advertisement screen may be selected in the set space region to control the advertisement screen to deliver the target advertisement. Optionally, it may further include:
s1, acquiring a plurality of advertisement screens in the set space and attribute information of each advertisement screen; wherein, the attribute information comprises at least one of the position, the size and the category of the advertisement screen;
s2, calculating the relative distance between each advertisement screen and the advertisement putting object;
and S3, selecting a target advertisement screen from the plurality of advertisement screens according to the relative distance so as to control the target advertisement screen to release the target advertisement.
Based on the method provided by the embodiment of the invention, the target advertisement screen is screened out for delivery through the relative distance between the advertisement screen and the advertisement delivery object, so that the advertisement delivery object can be ensured to watch the target advertisement, and the effect of accurate delivery is further achieved. When the relative distance between each advertisement screen and the advertisement putting object is calculated, the calculation can be performed according to the geographic positions of the advertisement screens and the advertisement putting objects, and the calculation is not repeated here.
In an optional embodiment of the present invention, for the determined advertisement delivery object, a plurality of target advertisements may be screened out, and optionally, when the number of the target advertisements is multiple, the step S104 may further include selecting an advertisement screen in the set space region; scheduling the plurality of advertisements according to a preset rule; and controlling the advertising screen to launch a plurality of target advertisements after the discharge. In this embodiment, when the advertisements are scheduled, the advertisements may be ordered according to the personal preferences of the advertisement delivery objects to be played in turn, which is not limited in the present invention.
In addition, the advertisement screen mentioned in the embodiment of the invention can be a screen which can be connected with a network, such as a taxi rear window projection screen, a taxi roof LED screen, a bus LED screen, an outdoor LED large screen, an indoor LCD screen, an elevator LCD screen and the like. In the embodiment of the invention, the advertisement delivery content of each advertisement screen can be controlled, and the method can also be used for setting the on-off time of the screen, checking the on-line state of the screen, checking the position of the screen, sending a control screen instruction (such as operations of starting, shutting down, dormancy, restarting and the like), taking/capturing pictures, recording videos, checking real-time pictures and the like.
For example, the user is informed of a package that the user likes a certain brand through the portrait image data, and when the advertisement delivery object is found to be near a certain advertisement screen (the acquisition mode can be realized by sniffing or installing a camera on the screen) through big data operation, the preferential activity information of the brand can be automatically delivered on the advertisement screen, so that the preferential activity information can be timely and accurately transmitted to the user, and very accurate delivery is achieved. For another example: a user particularly likes a brand of automobile, the user drives on a road in a city at the moment, a taxi rear window advertisement is just arranged in front of the user, and the advertisement of the taxi rear window advertisement is immediately switched to the advertisement of the latest series of automobiles of the brand, so that the user can know the latest information in time and the accurate delivery is achieved.
In an optional embodiment of the present invention, the activity status of the advertisement delivery object may also be obtained; acquiring a first activity path of an advertisement putting object based on the activity state; and selecting at least one advertisement screen on the first activity path of the advertisement putting object so as to control the advertisement screen to put the target advertisement.
The first activity path of the advertisement target may be predicted and obtained based on an activity state of the advertisement target, for example, the first activity path may be predicted by obtaining a driving direction of the advertisement target in a walking state or a driving state.
For example, a user likes a bmw car, the user is driving on a road in a city, a taxi rear window advertisement is arranged in front of the user, and the taxi rear window advertisement is immediately switched to a latest series of advertisements of the bmw car, so that the user can know the latest information in time and reach accurate delivery.
In addition, when the activity state of the advertisement target is a driving state, different vehicle driving speeds may be provided, and when the advertisement screen is controlled to play the advertisement, the playing content of the advertisement may be adjusted according to the driving speeds. That is, when the advertisement is obtained in step S103, a plurality of advertisements having different broadcast contents for the same advertisement may be obtained, for example, the same advertisement may issue two different broadcast contents, one advertisement content played by the vehicle traveling fast and one advertisement content played by the vehicle traveling slow.
In practical application, when the running speed of a vehicle is calculated, the running speed of the current equipment can be obtained through a specific algorithm by utilizing a wireless positioning module (such as a GPS (global positioning system), a Beidou and the like) and an acceleration sensor of the vehicle-mounted equipment. The wireless positioning module (such as GPS, Beidou and the like) can pick up the geographic coordinates of the current equipment in real time, and the average speed in the time can be obtained by utilizing the time interval of two times of geographic coordinate picking. The effective time of the speed calculated on the equipment terminal is 10 seconds, and the speed value is invalid when the calculated result exceeds the effective time each time. The positioning interval time is 3 seconds, namely, the calculation of a plurality of speed results is ensured within 10 seconds.
Further, when the traveling speed of the vehicle is judged, the speed division point which can be converted into the preferable speed state obtained in advance is in the vicinity of 15-18km/h, and for example, 17km/h is given priority as the speed switching value. In order to avoid overlarge instantaneous speed difference, the real-time average speed value is subjected to accumulated calculation, and the obtained stable fast and slow state is ensured. The effective time of the speed calculated on the equipment terminal is 10 seconds, and the current speed state value is invalid when the calculated result exceeds the effective time each time. The running speed of the equipment vehicle is obtained by the method, the running speed is considered to be slow running when the speed value is less than 17Km/h, and the running speed is considered to be fast running when the speed exceeds the value.
As described above, the advertisement acquired in step S103 may include two pieces of advertisement information corresponding to fast driving and slow driving of the vehicle, i.e., fast image information and slow image information. Assuming that the time taken for each ad spot is 10 seconds, two speed calculations are ensured in each ad spot. When the advertisement is started to play, the effective speed calculated last time is taken to judge whether the vehicle is driven slowly. If the current speed is less than 17Km/h, the current advertisement space plays the slow picture information, otherwise, the current advertisement space plays the fast picture information. The advertisement playing time is inconvenient to switch the advertisement space speed state, otherwise, the advertisement putting effect is influenced. And only when the advertisement starts to play, confirming the current state, and taking the current state as the playing state of the current advertisement space. After the current advertisement space is played, the speed value played in the time period and the data related to the fast and slow states are reported to the server side, so that the server side can more accurately process the post data.
In an optional embodiment of the present invention, the advertisement delivery may also be directly performed according to a delivery instruction, that is, an advertisement delivery instruction carrying a specified advertisement delivery object and/or a specified advertisement screen is received; and acquiring a delivery instruction to deliver the advertisement.
For example, in an airport release scene, when a message that an important person is about to arrive is obtained, all indoor screens, outdoor large screens and taxi screens are intelligently opened to release and welcome a certain feature to a certain airport and the like for real-time release when the important person arrives at the airport, and the release can be automatically switched according to the change of the position of the person. Such as: when the character leaves the airport, the indoor and outdoor advertisement screens of the airport automatically recover the advertisement putting in the normal schedule, when the character runs on the road, the outdoor large screens and the taxi screens within the range of several kilometers around the character continue to intelligently open the slogan putting on the character, when the character reaches a certain shopping center, all the advertisement screens in the shopping center automatically switch, and a completely intelligent advertisement putting scene is achieved.
In an optional embodiment of the present invention, after the step S104, the method further includes: counting a first delivery record of the target advertisement; the first delivery record comprises at least one of delivery time, delivery places, delivery times, delivery frequency and corresponding delivery advertisement screens of the target advertisements.
Optionally, when each advertisement screen is launched, the launch record of each advertisement can be recorded by taking a picture or recording a video, so that an advertiser can conveniently view the record in real time, and the authenticity of advertisement launch is realized.
That is to say, any one advertisement of the advertiser has a corresponding record when being delivered, each record has detailed conditions, such as user groups and delivery times of advertisement delivery, detailed information such as people figures and the like, data information such as year, month, day, time, minute and the like can be checked by the dimension, and a screen with some deliveries corresponding to the record can be seen by transaction of each dimension, so that the advertiser can clearly and clearly display the advertisement delivery records of the advertiser, and the trust of the advertiser on the cloud platform is increased.
Based on the same inventive concept, the embodiment of the invention also provides an advertisement putting control system based on data linkage, which comprises:
a determining module 210, configured to determine an advertisement delivery object in a set space region;
an obtaining module 220, configured to obtain portrait data of an advertisement delivery object;
an advertisement selecting module 230, configured to select at least one target advertisement matching an advertisement delivery object in a preset advertisement pool according to the character image data;
and the first delivery control module 240 is configured to select an advertisement screen in the set space region to control the advertisement screen to deliver the target advertisement.
The advertisement screen provided by the embodiment of the invention can be a screen which can be connected with a network, such as a taxi rear window projection screen, a taxi roof LED screen, a public traffic LED screen, an outdoor LED large screen, an indoor LCD screen, an elevator LCD screen and the like. Any one advertisement screen in the embodiment of the invention can be independently controlled to carry out advertisement putting, and anyone can directly realize the sharing putting of different types of screens, namely, the screen accessed to the cloud platform belongs to a sharing mode.
In an optional embodiment of the present invention, the determining module 210 is further configured to:
acquiring image data of a set spatial region through image acquisition equipment;
and analyzing the image data to determine at least one advertisement delivery object in the set space region.
In an optional embodiment of the present invention, the determining module 210 is further configured to:
and acquiring at least one advertisement putting object in the set space region through a preset positioning system.
In an optional embodiment of the present invention, the system further includes:
and the screening module 250 is configured to sort the plurality of advertisement putting objects according to the figure portrait data of each advertisement putting object when the number of the advertisement putting objects is multiple, so as to screen out a first advertisement putting object from the plurality of advertisement putting objects.
In an optional embodiment of the present invention, the advertisement selecting module is further configured to: and selecting at least one target advertisement matched with the first advertisement delivery object in a preset advertisement pool according to the figure portrait data of the target advertisement delivery object.
In an optional embodiment of the present invention, the first launch control module 240 is further configured to:
acquiring a plurality of advertisement screens in a set space and attribute information of each advertisement screen; wherein, the attribute information comprises at least one of the position, the size and the category of the advertisement screen;
calculating the relative distance between each advertisement screen and an advertisement putting object;
and selecting a target advertisement screen from the plurality of advertisement screens according to the relative distance so as to control the target advertisement screen to release the target advertisement.
In an optional embodiment of the present invention, the first launch control module 240 is further configured to:
when the number of the target advertisements is multiple, selecting an advertisement screen in a set space area;
scheduling the plurality of advertisements according to a preset rule;
and controlling the advertising screen to launch a plurality of target advertisements after the discharge.
In an optional embodiment of the present invention, the system further includes: a second launch control module 260 to:
acquiring the activity state of an advertisement putting object;
acquiring a first activity path of an advertisement putting object based on the activity state;
and selecting at least one advertisement screen on the first activity path of the advertisement putting object so as to control the plurality of advertisement screens to put the target advertisement.
In an optional embodiment of the present invention, the system further includes: a third launch control module 270 for:
receiving an advertisement putting instruction carrying a specified advertisement putting object and/or a specified advertisement screen;
and carrying out advertisement putting according to the putting instruction.
In an optional embodiment of the present invention, the system further includes: a statistics module 280 for:
counting a first delivery record of the target advertisement;
the first delivery record comprises at least one of delivery time, delivery places, delivery times, delivery frequency and corresponding delivery advertisement screens of the target advertisements.
The system provided by the embodiment of the invention is a delivery service system capable of providing diversification for customers. The system has the advantages that the client can realize linkage real-time delivery, the elements such as accuracy, timeliness and science and technology sense of advertisement delivery are increased, and the user can see more contents presented by the client. The method can increase the trust feeling of the client to the media, can also increase the willingness of potential users to purchase the advertisements, and improves the secondary purchase rate of the advertisers to the advertisement positions.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the claims, any of the claimed embodiments may be used in any combination.
Thus, it should be appreciated by those skilled in the art that while a number of exemplary embodiments of the invention have been illustrated and described in detail herein, many other variations or modifications consistent with the principles of the invention may be directly determined or derived from the disclosure of the present invention without departing from the spirit and scope of the invention. Accordingly, the scope of the invention should be understood and interpreted to cover all such other variations or modifications.
Claims (11)
1. An advertisement putting control method based on data linkage comprises the following steps:
determining an advertisement putting object in a set space region;
acquiring figure portrait data of the advertisement delivery object;
selecting at least one target advertisement matched with the advertisement putting object in a preset advertisement pool according to the figure portrait data;
and selecting an advertisement screen in the set space region to control the advertisement screen to put the target advertisement.
2. The method of claim 1, wherein determining advertising objects within a set spatial region comprises:
acquiring image data of the set space region through image acquisition equipment;
and analyzing the image data to determine at least one advertisement delivery object in the set space region.
3. The method of claim 1, wherein determining advertising objects within a set spatial region comprises:
and acquiring at least one advertisement putting object in the set space region through a preset positioning system.
4. The method of claim 2 or 3, wherein the method further comprises:
when the number of the advertisement putting objects is multiple, sequencing the multiple advertisement putting objects according to the figure portrait data of each advertisement putting object so as to screen out a first advertisement putting object from the multiple advertisement putting objects.
5. The method of claim 4, wherein selecting at least one targeted advertisement in a predetermined advertisement pool that matches the advertisement target based on the portrait data comprises:
and selecting at least one target advertisement matched with the first advertisement delivery object in a preset advertisement pool according to the figure portrait data of the target advertisement delivery object.
6. The method of claim 1, wherein selecting an advertisement screen within the set spatial region to control the advertisement screen to deliver the targeted advertisement comprises:
acquiring a plurality of advertisement screens in the set space and attribute information of each advertisement screen; wherein the attribute information comprises at least one of the position, the size and the category of the advertising screen;
calculating the relative distance between each advertisement screen and the advertisement putting object;
and selecting target advertisement screens from the plurality of advertisement screens according to the relative distances so as to control the target advertisement screens to release the target advertisements.
7. The method of claim 1, wherein when the number of targeted advertisements is multiple,
selecting an advertisement screen in the set space region to control the advertisement screen to deliver the target advertisement comprises the following steps:
selecting an advertisement screen in the set space area;
scheduling the plurality of advertisements according to a preset rule;
and controlling the advertising screen to launch the plurality of target advertisements after the discharge.
8. The method of claim 1, wherein selecting at least one target advertisement from a predetermined advertisement pool based on the portrait image data further comprises:
acquiring the activity state of the advertisement putting object;
acquiring a first activity path of the advertisement putting object based on the activity state;
and selecting at least one advertisement screen on the first activity path of the advertisement putting object so as to control the plurality of advertisement screens to put the target advertisement.
9. The method of claim 1, wherein the method further comprises:
receiving an advertisement putting instruction carrying a specified advertisement putting object and/or a specified advertisement screen;
and advertising according to the advertising instruction.
10. The method according to any one of claims 1-9, wherein after selecting an advertisement screen within the set space region to control the advertisement screen to deliver the target advertisement, further comprising:
counting a first delivery record of the target advertisement;
the first delivery record comprises at least one of delivery time, delivery places, delivery times, delivery frequency and corresponding delivery advertisement screens of the target advertisements.
11. An advertising control system based on data linkage, comprising:
the determining module is used for determining an advertisement putting object in a set space region;
the acquisition module is used for acquiring figure portrait data of the advertisement delivery object;
the advertisement selection module is used for selecting at least one target advertisement matched with the advertisement putting object in a preset advertisement pool according to the figure portrait data;
and the first delivery control module is used for selecting an advertisement screen in the set space region so as to control the advertisement screen to deliver the target advertisement.
Priority Applications (1)
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