CN115481344A

CN115481344A - Layout configuration method and device of live broadcast page, electronic equipment and storage medium

Info

Publication number: CN115481344A
Application number: CN202211079989.0A
Authority: CN
Inventors: 李尚声
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-09-05
Filing date: 2022-09-05
Publication date: 2022-12-16

Abstract

The present disclosure relates to a layout configuration method, apparatus, electronic device, storage medium, and program product, the method comprising: acquiring recommended layout configuration of audience dimensionality and recommended layout configuration of anchor dimensionality based on a connection request for a live broadcast room; the recommendation layout of the audience dimension is configured into a live broadcast page layout mode generated based on audience data of the audience corresponding to the connection request, and the recommendation layout of the anchor dimension is configured into a live broadcast page layout mode generated based on anchor data of an anchor corresponding to a live broadcast room; determining a presentation priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension based on the audience data and the anchor data; and taking the recommended layout configuration with the high corresponding display priority as a target layout configuration, and performing layout configuration on the live broadcast page of the live broadcast room based on the target layout configuration. By adopting the method, the dynamic change capability, flexibility and reliability of the layout configuration of the live broadcast page can be enhanced, so that the user experience is improved.

Description

Layout configuration method and device of live broadcast page, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a layout configuration method and apparatus for a live page, an electronic device, a storage medium, and a program product.

Background

With the development of computer technology and network technology, the live broadcast method of real-time sharing data by using internet and streaming media technology gradually becomes the next popular interactive communication method. Live webcasting is a network interaction mode, attracts more users in a novel form, and is more and more widely applied to shopping, entertainment, learning and the like. In practical application, the anchor user can create a live broadcast room through the anchor client, and perform online live broadcast through the live broadcast room, and the audience user can enter the live broadcast room through the audience client to watch the content live broadcast by the anchor user.

In the present live broadcast display page of the live broadcast room, some anchor and audience both ends interactive function modules are generally required to be prepared in advance, so that the live broadcast function modules can be used and displayed in the live broadcast process, for example, in the live broadcast display page, the live broadcast function modules can include the number information, comment information, gift animation, commodity queues and the like of the live broadcast room, and the related function modules are rendered according to the live broadcast content in the live broadcast process, so that the interactive atmosphere effect of the live broadcast room is enhanced.

However, in the conventional method, the layout of the functional modules is manually preset and fixed, so that the viewers are prone to have the problems of aesthetic fatigue to the live broadcast room and poor experience of the functional modules.

Disclosure of Invention

The present disclosure provides a layout configuration method, apparatus, electronic device, storage medium, and program product for a live broadcast page, so as to at least solve the problem of poor flexibility and experience of layout in a live broadcast room in the related art. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, a layout configuration method for a live broadcast page is provided, including:

acquiring recommended layout configuration of audience dimensionality and recommended layout configuration of anchor dimensionality based on a connection request for a live broadcast room; the recommended layout of the audience dimension is configured to be a live page layout mode generated based on audience data of an audience corresponding to the connection request, and the recommended layout of the anchor dimension is configured to be a live page layout mode generated based on anchor data of an anchor corresponding to the live broadcast room;

determining a presentation priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension based on the audience data and the anchor data;

and taking the recommended layout configuration corresponding to the high display priority as a target layout configuration so as to perform layout configuration on the live broadcast page of the live broadcast room based on the target layout configuration.

In an exemplary embodiment, the audience data includes account data, behavioral data, and payment data for the audience;

generating a recommended layout configuration for the viewer dimension based on the viewer data for the viewer, comprising:

determining a layout module corresponding to the audience based on the account data; the layout module is a functional module to be laid out, which is determined based on the audience category where the audience is located and the corresponding layout mode and is included in the live broadcast page;

generating a recommended layout configuration corresponding to the audience dimension based on the layout module, the behavioral data, and the payment data.

In an exemplary embodiment, determining a functional module to be laid out included in the live page based on the audience category and the layout mode includes:

acquiring behavior data and payment data of each audience from an audience set comprising the audiences;

assigning each viewer to a corresponding one of the viewer categories based on a degree of difference between the behavioral data and the payment data of the respective viewer; the audience categories comprise at least two categories, and functional modules to be distributed in live broadcast pages corresponding to different audience categories are not completely the same;

distributing all audiences in each audience category to a preset number of sub-audience categories; each sub-audience category is uniquely corresponding to one layout mode, and the number of functional modules to be laid out in the live broadcast pages corresponding to different layout modes is different;

and determining a functional module to be distributed included in a live broadcast page corresponding to each audience in the audience set based on each sub-audience category in each audience category and the corresponding distribution mode.

In an exemplary embodiment, the audience data further includes value data of each functional module to be laid out, and the part of the behavior data of the audience includes usage data of each functional module to be laid out;

the generating a recommended layout configuration corresponding to the audience dimension based on the layout module, the behavioral data, and the payment data includes:

determining module usage value data of the audience based on the value data and usage data corresponding to functional modules to be laid out;

generating a recommended layout configuration corresponding to the audience dimension based on the layout module of the audience, the payment data, module usage value data, and the behavior data.

In an exemplary embodiment, the anchor data includes account data, behavioral data, and revenue data of the anchor;

generating a recommended layout configuration for the anchor dimension based on anchor data for the anchor, including:

determining a layout module corresponding to the anchor based on the account data of the anchor; the layout module is a functional module to be laid out, which is determined based on the type of the anchor where the anchor is located and the corresponding layout mode and is included in the live broadcast page;

generating a recommended layout configuration corresponding to the anchor dimension based on the layout module, the behavior data and revenue data of the anchor.

In an exemplary embodiment, determining, based on the anchor category and the layout mode, a functional module to be laid out included in a live page corresponding to the anchor dimension includes:

acquiring behavior data and revenue data of each anchor from an anchor set comprising the anchors;

distributing each anchor to a corresponding anchor category based on the difference degree between the behavior data and the revenue data of each anchor; the anchor categories comprise at least two types, functional modules to be distributed in live broadcast pages corresponding to different anchor categories are not completely the same, and the behavior data at least comprise live broadcast types and live broadcast scenes;

distributing all the anchor in each anchor category to a preset number of sub-anchor categories on average; each sub-anchor category uniquely corresponds to one layout mode, and the number of functional modules to be laid out included in the live broadcast pages corresponding to different layout modes is different;

and determining functional modules to be distributed included in the live broadcast pages corresponding to the anchor in the anchor set based on the anchor categories and the layout modes corresponding to the anchor categories.

In an exemplary embodiment, the determining a presentation priority between the recommended layout configuration of the viewer dimension and the recommended layout configuration of the anchor dimension based on the viewer data and the anchor data includes:

and determining the display priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension based on the number, the time span and the account level of the anchor data and the audience data.

According to a second aspect of the embodiments of the present disclosure, there is provided a layout configuration apparatus for a live page, including:

a configuration acquisition unit configured to execute acquisition of a recommended layout configuration of audience dimensions and a recommended layout configuration of anchor dimensions based on a connection request to a live broadcast room; the recommended layout of the audience dimension is configured to be a live page layout mode generated based on audience data of audiences corresponding to the connection request, and the recommended layout of the anchor dimension is configured to be a live page layout mode generated based on anchor data of an anchor corresponding to the live broadcast room;

a comparison unit configured to perform determining a presentation priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension based on the audience data and the anchor data;

and the layout configuration unit is configured to execute a recommended layout configuration corresponding to the high display priority as a target layout configuration so as to perform layout configuration on the live broadcast page of the live broadcast room based on the target layout configuration.

According to a third aspect of an embodiment of the present disclosure, there is provided an electronic apparatus including:

a processor;

a memory for storing executable instructions of the processor;

wherein the processor is configured to execute the executable instructions to implement a layout configuration method for a live page as described in any one of the above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium including program data therein, which when executed by a processor of an electronic device, enables the electronic device to perform a layout configuration method of a live page as described in any one of the above.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product, including program instructions, which when executed by a processor of an electronic device, enable the electronic device to perform the layout configuration method of live pages as described in any one of the above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

the method comprises the steps of firstly, acquiring recommended layout configuration of audience dimensions and recommended layout configuration of anchor dimensions based on a connection request of a live broadcast room; the recommendation layout of the audience dimension is configured to be a live broadcast page layout mode generated based on audience data of audiences corresponding to the connection request, and the recommendation layout of the anchor dimension is configured to be a live broadcast page layout mode generated based on anchor data of an anchor corresponding to a live broadcast room; then, based on the audience data and the anchor data, determining the display priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension; and finally, taking the recommended layout configuration with the high corresponding display priority as a target layout configuration, and performing layout configuration on the live broadcast page of the live broadcast room based on the target layout configuration. Therefore, on one hand, the layout configuration can be carried out on the live broadcast page by using the recommended layout configuration with multiple dimensions, and the dynamic change capability of the layout configuration of the live broadcast page can be enhanced, so that the user experience is improved; on the other hand, the live broadcast page is adaptively configured according to the display priority among different recommended layout configurations, so that the flexibility and reliability of the layout configuration of the live broadcast page can be improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is a diagram illustrating an application environment of a layout configuration method for a live page according to an exemplary embodiment.

Fig. 2 is a flowchart illustrating a layout configuration method for a live page in accordance with an exemplary embodiment.

Fig. 3 is a diagram of a live interface illustrating a layout of a live page, according to an example embodiment.

FIG. 4 is a flowchart illustrating steps for generating a recommended layout configuration for a viewer dimension in accordance with an exemplary embodiment.

Fig. 5 is a flowchart illustrating steps for determining a functional module to be laid out included in a live page according to an exemplary embodiment.

Fig. 6 is a flowchart illustrating another step of determining a functional module to be laid out that a live page includes, in accordance with an illustrative embodiment.

FIG. 7 is a flowchart illustrating another recommended layout configuration step for generating viewer dimensions in accordance with an exemplary embodiment.

FIG. 8 is a block diagram illustrating another recommended layout configuration for generating viewer dimensions in accordance with another illustrative embodiment.

FIG. 9 is a block diagram illustrating yet another recommended layout configuration for generating audience dimensions in accordance with yet another illustrative embodiment.

FIG. 10 is a flowchart illustrating a recommended layout configuration step for generating a anchor dimension in accordance with another exemplary embodiment.

Fig. 11 is a flowchart illustrating another step of determining a function to be laid out included in a live page according to an exemplary embodiment.

Fig. 12 is a schematic block diagram illustrating another function of determining a function to be laid out included in a live page according to an example embodiment.

FIG. 13 is a flowchart illustrating another recommended layout configuration step for generating a anchor dimension in accordance with an illustrative embodiment.

FIG. 14 is a block diagram illustrating another recommended layout configuration for generating a anchor dimension in accordance with another illustrative embodiment.

FIG. 15 is a block diagram illustrating yet another recommended layout configuration for generating a anchor dimension in accordance with yet another illustrative embodiment.

FIG. 16 is a block diagram illustrating another verification apparatus for electronic resources in accordance with an exemplary embodiment.

FIG. 17 is a block diagram illustrating an electronic device for issuance verification of an electronic resource in accordance with an exemplary embodiment.

FIG. 18 is a block diagram illustrating a computer-readable storage medium for issue verification of an electronic resource, in accordance with an exemplary embodiment.

FIG. 19 is a block diagram illustrating a computer program product for issuance verification of an electronic resource in accordance with an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

It should also be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are both information and data that are authorized by the user or sufficiently authorized by various parties.

The layout configuration of the live broadcast page provided by the present disclosure can be applied to an application environment as shown in fig. 1. Wherein the terminal 102 communicates with the server 104 via a network. The data storage system may store data that the server 104 needs to process. The data storage system may be integrated on the server 104, or may be located on the cloud or other network server.

In an embodiment, referring to fig. 1, the server 104 first obtains a recommended layout configuration of a viewer dimension and a recommended layout configuration of a anchor dimension based on a connection request of a viewer to a live broadcast room; the recommendation layout of the audience dimension is configured into a live broadcast page layout mode generated based on audience data of the audience, and the recommendation layout of the anchor dimension is configured into a live broadcast page layout mode generated based on anchor data of an anchor corresponding to a live broadcast room; next, the server 104 determines a presentation priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension based on the audience data and the anchor data; then, the server 104 takes the recommended layout configuration with the high corresponding display priority as a target layout configuration, so as to perform layout configuration on the live broadcast page of the live broadcast room based on the target layout configuration.

In some embodiments, the terminal 102 (e.g., mobile terminal, fixed terminal) may be implemented in various forms. The terminal 102 may be a live platform including a mobile phone, a smart phone, a notebook computer, a Personal Digital Assistant (PDA), a tablet computer (PAD), and the like, and a mobile terminal having a presentation page of the live room dynamically laid out based on a main broadcasting dimension and/or a user dimension in the live platform, or the terminal 102 may be a live platform including a Digital broadcast transmitter, a Digital TV, a desktop computer, a fixed computer, and the like, and a fixed terminal having a presentation page of the live room dynamically laid out based on the main broadcasting dimension and/or the user dimension in the live platform. In the following, it is assumed that the terminal 102 is a fixed terminal. However, it will be understood by those skilled in the art that the configuration according to the embodiment disclosed in the present application can also be applied to the mobile type terminal 102 if there are operations or elements particularly for the purpose of movement.

In some embodiments, server 104 may be implemented as a stand-alone server or as a server cluster of multiple servers. The server 104 may be adapted to run one or more application services (e.g., a live room) or application software (e.g., a live platform) that provide the terminal 102 described in the foregoing disclosure.

The execution of these application services or application software, among other things, enables the server 104 to automatically generate relationships or mappings between user interface components and data objects in an application using the requirements information of the application. For example, in some embodiments, server 104 may receive requirements information for an application, where the requirements information may include a description of desired functionality of the application (e.g., display of a detail live-air page, display of a preview live-air page, etc.) and may also include desired UI components of the application (e.g., display of various layout modules in a preview live-air page, etc.). Server 104 may then use the requirements information to generate a mapping between the user interface components of the application and one or more data objects (e.g., display a presentation effect corresponding to each layout module in the preview live-air page, etc.).

In some embodiments, the live platform comprises a portal port for providing one-to-one special service for users in the foreground and a plurality of business systems in the background, and the application of the live room function is expanded to the client side so as to enable the users to use and access the live room function at any time and any place.

In some embodiments, the operating system on which the live platform runs may include versions of Microsoft Windows

Apple

And/or Linux operating system, various business or class

Operating systems (including but not limited to various GNU/Linux operating systems, google)

OS, etc.) and/or mobile operating systems, such as

Phone、

OS、

OS、

OS operating systems, and other operating systems.

In some embodiments, a live room in a live platform for use and access by a host and a user may include two parts: a Graphical User Interface (GUI) and an engine (engine), both of which are utilized to provide a variety of application services to the anchor and the user in the form of a user interface.

By way of example, the application service running in the live room can load what is being executed can include any of a variety of additional server applications and/or mid-tier applications, including, for example, HTTP (HyperText transfer protocol), FTP (File transfer protocol), CGI (common gateway interface), RDBMS (relational database management System), and the like.

In some embodiments, the GUI of the live-air application may include one or more GUI screens, where each screen includes one or more UI (user interface) components, such as buttons, text entry boxes, drop-down lists, drop-down menus, icons, tables, and the like. The GUI of the application may also include textual information describing the GUI of the application and/or associated with the functionality and behavior of various UI components or providing other information or instructions to the user.

By way of example, each GUI screen in the live space may display a photograph, video, etc. that includes one or more UI components, such as buttons, text entry boxes, drop down lists, drop down menus, check boxes, presentation boxes, icons, forms, (people or objects) displayed in the live space.

In some embodiments, the UI components in the live room may include associated text options. For example, a button displayed in the live space may further include words such as "next", "cancel", "determine", or "confirm" displayed on the button. Where UI components in the live room may also have associated attributes, such as size, location, or associated actions or functions. For example, the UI components may be located anywhere in the live room screen image.

Fig. 2 is a flowchart illustrating a layout configuration of a live page according to an exemplary embodiment, and as shown in fig. 2, a layout configuration method of a live page is used in the server 102, and includes the following steps.

In step S11, a recommended layout configuration of the viewer dimension and a recommended layout configuration of the anchor dimension are acquired based on a connection request of the viewer to the live room.

The recommendation layout of the audience dimension is configured to be a live broadcast page layout mode generated based on audience data of the audience, and the recommendation layout of the anchor dimension is configured to be a live broadcast page layout mode generated based on anchor data of an anchor corresponding to a live broadcast room.

In some embodiments, the audience data may include, for example, behavior data (e.g., viewing duration data, like data, comment data, share data, etc.) and consumption data (e.g., purchase virtual item data or real item data, etc.) of the audience. The server can dynamically generate a recommended layout mode of a live broadcast page of a live broadcast room for an individual audience before the individual audience enters the live broadcast room based on behavior data and consumption data of the individual audience.

In some embodiments, anchor data may include, for example, anchor behavioral data (e.g., live duration data, live type data, live room popularity data, etc.) and revenue data (e.g., received virtual item data or sold real item data, etc.). The server can dynamically generate a recommended layout mode of a live broadcast page of the live broadcast room for an individual audience before the individual audience enters the live broadcast room based on behavior data and revenue data of the individual anchor.

In an embodiment, the live page may be a preview live page, a live card page, or a detail live page in a live platform, and the like, which is not limited specifically here.

If the live broadcast page is a preview live broadcast page or a live broadcast card page, jumping display can be performed through a related jumping entrance in the page as a corresponding detail live broadcast page; if the live broadcast page is the detail live broadcast page, the jump display can be used as the corresponding preview live broadcast page or live broadcast card page through the related jump entrance in the page

In one embodiment, the recommended layout configuration comprises a plurality of functional modules and display effects thereof which are displayed in a layout mode in a live broadcast page. The display effect comprises a layout position and an application style corresponding to each functional module.

As an example, referring to fig. 3, fig. 3 is a schematic view of a live interface of an embodiment of a layout mode of a live page in the present application. The functional modules needing layout display in the live broadcast page comprise a main broadcast information area A1 (such as the ID name of a main broadcast), a recommendation reason area A2 (such as a recommendation label of the main broadcast), a temporary functional area A3 (such as the geographical position of the main broadcast, a platform ranking and the like), a benefit information area A4 (such as interactive items in a live broadcast, including lottery draw, red packet, ticket issue and the like), a popularity passing-through area A5 (such as the online watching number of people in the live broadcast), a more live broadcast entrance A6, a sidebar A7 (including such as a head portrait of main broadcast information, a praise option, a comment option, a share option, a gift option, a praise effect material option and the like), an associated live broadcast page option A8 (such as an option for entering a live broadcast page from the live broadcast page, or an option for entering the live broadcast page from the live broadcast page), a gift display area A9, an interactive comment area A10, a commodity A11, a text input box A12, a bottom functional bar A13 (such as an application bar for jumping to a platform, and a setting interface module of a "live broadcast interface" different from the application interface module ".

Continuing to show as shown in fig. 3, the display effect to be displayed in the live broadcast page is that the people air passing-through area and the more live broadcast inlets in the functional module are arranged at the upper right corner of the live broadcast page from top to bottom; the anchor information area and the recommendation reason area are arranged in parallel in a first row at the upper left corner of the live broadcast page, and the temporary function area and the benefit information area are arranged in parallel in a second row at the upper left corner of the live broadcast page; the like-to-like effect material options are arranged in a first column at the lower right corner of the live broadcast page, and the anchor information head portrait, the like-to-like effect material options, the comment options, the gift options, the sharing options and the associated live broadcast page entry options are sequentially arranged in a second column at the lower right corner of the live broadcast page side by side; the gift display area, the interactive comment area and the text input box are arranged at the lower left corner of the live broadcast page from top to bottom; jump options corresponding to a home page interface, a selection interface, a message interface and a setting interface in the bottom function bar are sequentially arranged at the bottom of the live broadcast page from left to right.

In step S12, a presentation priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension is determined based on the audience data and the anchor data.

In one embodiment, the server inputs the audience data of the audience and the anchor data of the anchor corresponding to the live broadcast room into a static analysis model for data transformation and data comparison to determine the display priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension.

In some embodiments, the static analysis model sequentially performs data object transformation, data object classification and data object comparison on the anchor data and the audience data based on at least one of a convolutional neural network, a semantic analysis network or a preset SAST analysis tool, and then outputs the display priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension in combination with various internal predefined rules or user-defined rules.

In another embodiment, the server sends the audience data of the audience and the anchor data of the anchor corresponding to the live broadcast room to an engineer end, so that a development engineer in the engineer end manually analyzes and compares the audience data and the anchor data to manually determine the display priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension.

In one embodiment, the server comparing the audience data to the anchor data via an analytical model or an engineer includes comparing performance reliability of the two data. The reliability condition of the expressive ability condition of the data can be analyzed based on the data length, the data type, the data range, the data test result, the data application result and the like included in the corresponding data.

As an example, the audience data of a viewer includes 200 pieces of data of nearly 5 days, and the 200 pieces of data correspond to 80 live broadcast rooms, and the test result of the corresponding data includes that the discrete degree of the data is 0.8; the anchor data of an anchor includes 100 data of nearly 20 days, the corresponding type of the live broadcast room in the 100 data is 2, and the discrete degree of the corresponding data test result including data is 0.5. Therefore, the reliability of the performance capability condition corresponding to the audience data and the anchor data is analyzed and obtained, and the display priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension is further obtained.

In step S13, a recommended layout configuration corresponding to the high presentation priority is used as a target layout configuration, so as to perform layout configuration on a live broadcast page in the live broadcast room based on the target layout configuration.

In a specific implementation, an individual viewer performs switching display of a preview live broadcast page in a preview live broadcast module of a live broadcast platform in a manner of sliding a touch screen up and down. When the server responds to the fact that the individual audience touches a screen to slide to a preview live broadcast page, the live broadcast platform sends a connection request for the preview live broadcast page to the server, and then the server starts to obtain recommended layout configuration of audience dimensions corresponding to the individual audience and recommended layout configuration of anchor dimensions corresponding to the preview live broadcast page; then, the server compares the audience data of the individual audience with the data representation capability and data reliability of the anchor data of the live broadcast room to determine that the display priority corresponding to the recommended layout configuration of the audience dimension is higher than the recommended layout configuration of the anchor dimension; and finally, the server takes the recommended layout configuration of the audience dimension as a target layout configuration, and performs layout configuration on the preview live broadcast page through the target layout configuration of the audience dimension.

In the layout configuration of the live broadcast page, a server acquires recommended layout configuration of audience dimensions and recommended layout configuration of anchor dimensions based on a connection request of a live broadcast room; the recommendation layout of the audience dimension is configured as a live broadcast page layout mode generated based on audience data of an audience corresponding to the connection request, and the recommendation layout of the anchor dimension is configured as a live broadcast page layout mode generated based on anchor data of an anchor corresponding to a live broadcast room; then, the server determines the display priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension based on the audience data and the anchor data; and finally, the server takes the recommended layout configuration with high corresponding display priority as a target layout configuration so as to perform layout configuration on the live broadcast page of the live broadcast room based on the target layout configuration. Therefore, on one hand, the layout configuration can be carried out on the live broadcast page by using the recommended layout configuration with multiple dimensions, and the dynamic change capability of the layout configuration of the live broadcast page can be enhanced, so that the user experience is improved; on the other hand, the live broadcast page is adaptively configured according to the display priority among different recommended layout configurations, so that the flexibility and reliability of the layout configuration of the live broadcast page can be improved.

It will be appreciated by those of skill in the art that in the foregoing method of the specific embodiment, the disclosed method may be implemented in a more specific manner. For example, the above-described embodiments of layout configurations of live pages are merely illustrative.

Illustratively, a recommended layout configuration for the viewer dimension is generated based on the viewer data for the viewer for the connection request; or generating the recommended layout configuration of the anchor dimension based on the anchor data of the anchor corresponding to the live broadcast, etc., which is only a collection manner, and there may be another division manner in practical implementation, for example, the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension may be combined or may be collected into another system, or some features may be omitted or not executed.

In a specific embodiment, in the process of implementing the dynamic layout configuration of the live broadcast page by the server, a process of obtaining a recommended layout configuration by using a pre-established layout policy of audience dimensions and a pre-established layout policy of anchor dimensions, and combining audience data and anchor data, and finally rendering and displaying the live broadcast page according to the recommended layout configuration may also be included.

In one embodiment, the audience data includes account data, behavioral data, and payment data for an individual audience. The account data comprises unique ID information (authorId) of individual audiences, the behavior data is data for operating various functions of individual users on the live broadcast room, and the payment data comprises data for operating various functions of individual users on payment functions in the live broadcast room.

As an example, the behavior data includes, for example, data of viewing duration of an individual user to a live broadcast room, data of like, comment data, data of viewing type of live broadcast, data of sharing account of live broadcast room, data of number of live broadcast rooms viewed, and the like; the payment data comprises the purchase quantity of the A commodity, the purchase quantity of the B commodity, the use quantity of the C commodity and the use quantity of the D commodity of the individual user in the live broadcast room. The commodities A are virtual commodities provided in a live broadcast room, the commodities B are real commodities provided in the live broadcast room, the commodities C are virtual commodities provided in the live broadcast room, and the commodities D are real commodities provided in the live broadcast room.

In an exemplary embodiment, referring to fig. 4, fig. 4 is a flowchart illustrating an embodiment of generating a recommended layout configuration of audience dimensions according to the present application. In step S12, the server generates a recommended layout configuration of the audience dimension based on the audience data of the audience, which may be implemented by:

step a1, determining a layout module corresponding to the audience based on the account data.

In an embodiment, the server directly extracts the layout module of which the setting is completed corresponding to the audience from a data repository according to the account data of the audience.

The layout module is a functional module to be laid out, which is determined based on the audience category of the audience and the corresponding layout mode and is included in the live broadcast page.

In some embodiments, the to-be-laid function module may be at least one of an anchor information module (including, e.g., an ID name of an anchor) in a live page, a referral reason module (including, e.g., a referral tag of an anchor), a temporary function module (including, e.g., a geographic location of an anchor, a platform ranking, etc.), a benefit information module (including, e.g., an interaction item conducted in a live room, including a lottery, a red packet, a ticket, etc.), a popularity passing module (including, e.g., an online viewer count of live rooms), a more live portal, a sidebar (including, e.g., an anchor information avatar, a thumbs up option, a comments option, a sharing option, a gifts up option, a thumbs up effect material option, etc.), an entry into an associated live page option (including, e.g., an option to enter a live page from a preview page, or an entry into a preview live page from a live page), a gift presentation module, an interaction comments module, a text entry box, a bottom function (including, e.g., an option to jump to a different application interface for a "home" page, "message" interface, "setting interface".

In an exemplary embodiment, referring to fig. 5 and fig. 6, fig. 5 is a schematic flowchart of an embodiment of a module for determining a function to be laid out included in a live page in the present application, and fig. 6 is a schematic module diagram of an embodiment of a module for determining a function to be laid out included in a live page in the present application. In step a1, the server determines a functional module to be laid out included in the live broadcast page based on the audience category and the layout mode, which may specifically be implemented in the following manner:

step b1, acquiring behavior data and payment data of each audience from an audience set comprising the audiences.

In one embodiment, the audience set may be a test audience set of the live platform or a global audience set of the platform. Therefore, the acquired behavior data and payment data of each viewer can be behavior data of the overall test viewer and payment data of the overall test viewer (as shown in fig. 6); alternatively, the acquired behavior data and payment data of each audience may be behavior data of a platform audience and payment data of the platform audience.

The audience testing set is an audience set which puts part of audience users into testing and trial application of corresponding application functions in advance before some application functions of the live broadcast platform are completely applied and on line.

For example, a total number of active users in the live platform is a, the server randomly extracts 20% of B users from the a users as test users, and the remaining a-B users serve as control users corresponding to the test users. The server puts the B test users into the test and the test application of the corresponding application functions.

And b2, distributing each audience to a corresponding audience category based on the difference degree between the behavior data and the payment data of each audience.

In an embodiment, the audience categories include at least two categories, and the function modules to be laid out included in the live pages corresponding to different audience categories are not completely the same.

In some embodiments, the degree of difference between the behavior data and the payment data is used for representing the usage tendency of a certain individual audience to the functional module of the live broadcast room, the usage tendency of different audiences to the functional module is different, and then, the server divides all audiences in the audience set into a preset number of audience categories according to the usage tendency of each audience to the functional module.

In some embodiments, each viewer category corresponds to a specific function module to be laid out, and the corresponding specific function modules to be laid out are not identical between different viewer categories.

As an example, 1000 test audiences are shared in the test audience set, the server performs difference analysis on the behavior data and the payment data of the 1000 test audiences to divide the 1000 test audiences into three audience categories of a "recharge user", a "chat user" and an "active user", then, the server takes a "commodity list" module and a "gift list" module in the function module as a "recharge user" specific function module to be laid out, takes an "interactive comment" module and a "text input box" module in the function module as a "chat user" specific function module to be laid out, and takes an "online number" module and a "shared live broadcast" module in the function module as a "active user" specific function module to be laid out.

And b3, distributing all audiences in each audience category into a preset number of sub audience categories.

In one embodiment, each sub-viewer category uniquely corresponds to one layout mode, and the live pages corresponding to different layout modes include different numbers of functional modules to be laid out.

In an embodiment, the layout mode is used for representing the number of the functional modules configured in the live broadcast page, and the number of the functional modules to be configured in different layout modes is different.

As an example, there are three types of audience users in the live broadcast platform, the first type of audience expects that the live broadcast room includes more functional modules so as to be able to experience more functions of the live broadcast room by itself, the second type of audience expects that the live broadcast room includes less functional modules so as to be able to experience simpler pages of the live broadcast room by itself, the functional modules included between the third type of audience expectation tend to be between the first type of audience and the second type of audience, and the expectation requirement for the functional modules belongs to a normal degree. Therefore, the layout modes set in the server also include three types, the first layout mode corresponds to a first type of audience, the second layout mode corresponds to a second type of audience, the third layout mode corresponds to a third type of audience, and the number of the function modules of the live broadcasting room included in each layout mode is from large to small, namely the first layout mode > the second layout mode > the third layout mode.

And b4, determining a functional module to be distributed included in the live broadcast page corresponding to each viewer in the viewer set based on each sub-viewer category in each viewer category and the corresponding distribution mode thereof.

In an embodiment, the server generates the function modules to be distributed included in the live broadcast page corresponding to each sub-audience category in each audience category by using the specific function modules corresponding to each sub-audience category and the number of the function modules of the layout mode corresponding to each sub-audience category.

As shown in fig. 6, the server first obtains behavior data and payment data of all test viewers in the test viewer set, and then divides the all test viewers into three viewer categories, namely "viewer category 1", "viewer category 2", and "viewer category 3" (in other embodiments, the number of viewer categories may be more than three or less than three), then assigns "specific function module 1" to "viewer category 1", assigns "specific function module 2" to "viewer category 2", and assigns "specific function module 2" to "viewer category 2", then, the server further allocates all viewers in "viewer category 1", "viewer category 2", and "viewer category 3" to 3 experimental groups in average, and each experimental group corresponds to one layout mode, and finally, the server determines the number of function modules to be arranged in the live broadcast page corresponding to each experimental group based on the specific function modules required to be included and the number of function modules required to be included and determined by the corresponding layout modes.

As an example, the specific function modules required to be included in the audience category 2 are determined to be a commodity list module and a gift list module, and the specific function modules required to be included in the audience category 3 are determined to be an online number module and a live sharing room module; the number of the characterization function modules of the layout mode 1 corresponding to the experiment group 4 corresponding to the audience category 2 is 10, the number of the characterization function modules of the layout mode 2 corresponding to the experiment group 5 is 6, and the number of the characterization function modules of the layout mode 3 corresponding to the experiment group 6 is 4; the number of the characterization function modules of the layout mode 1 corresponding to the experiment group 7 corresponding to the audience category 3 is 10, the number of the characterization function modules of the layout mode 2 corresponding to the experiment group 8 is 6, and the number of the characterization function modules of the layout mode 3 corresponding to the experiment group 9 is 4. Therefore, the layout strategy 4 obtained after fusion comprises 10 functional modules including a commodity list module and a gift list module, the layout strategy 5 comprises 6 functional modules including a commodity list module and a gift list module, the layout strategy 6 comprises 4 functional modules including a commodity list module and a gift list module, the layout strategy 7 comprises 10 functional modules including an online number of people module and a live broadcast sharing room module, the layout strategy 8 comprises 6 functional modules including an online number of people module and a live broadcast sharing room module, and the layout strategy 9 comprises 4 functional modules including an online number of people module and a live broadcast sharing room module.

And a2, generating a recommended layout configuration corresponding to the dimensionality of the audience based on the layout module, the behavior data and the payment data.

In other embodiments, the audience data further includes value data of each functional module in the live broadcast page, and the behavior data of the audience further includes usage data of each functional module by the audience.

In an embodiment, the value data of each function module is a value coefficient for measuring the function value of the function module, and the function values of different function modules are different. For example, the value coefficient of a "commodity list" module for viewers to pay for shopping in a live broadcast page is 1, the value coefficient of a "gift module" for viewers to pay for recharging is 0.9, the value coefficient of a "sharing module" for viewers to share a live broadcast room is 0.8, the value coefficient of a "comment module" for viewers to send comment messages is 0.7, and the value coefficient of a "flow module" for viewers to watch real-time online people is 0.1, wherein the higher the value coefficient, the higher the functional value of the functional module is.

In one embodiment, the usage data for each function module is used to measure the number of times the viewer has used the various function modules in the live broadcast.

In an exemplary embodiment, referring to FIG. 7, FIG. 7 is a flowchart illustrating an embodiment of generating a recommended layout configuration corresponding to a viewer dimension according to the present application. In step a2, the server generates a recommended layout configuration corresponding to the audience dimension based on the layout module, the behavior data and the payment data, which may specifically be implemented by:

and c1, determining module use value data of the audience based on the value data and the use data corresponding to the functional module to be laid out.

In one embodiment, the server fuses the value coefficient corresponding to the user value data and the use data of the functional module by the user to generate the use value data of each functional module.

And c2, generating a recommended layout configuration corresponding to the dimensionality of the audience based on the layout module, the payment data, the module use value data and the behavior data of the audience.

In an exemplary embodiment, referring to FIG. 8, FIG. 8 is a block diagram illustrating an embodiment of the present application for generating a recommended layout configuration corresponding to viewer dimensions. The server first obtains behavior data of a single test audience and use data of each function module, and then fuses known value coefficients of each function module and the use data of each function module to obtain module use value data (not shown) of the single test audience. Then, the server extracts the layout strategy X of the audience category and the experimental group corresponding to the single test audience from a database storing a plurality of single test audience layout strategies by using the account information of the single test audience; then, the server identifies the layout module which is determined by the single test audience according to the layout strategy X; and finally, the server fuses the layout module, the payment data, the module use value data and the behavior data corresponding to the single test audience so as to generate the specific recommended layout configuration corresponding to the single test audience.

In other embodiments, the audience members of the audience pool may be further divided into audiences with no custom layout requirements, audiences with partial custom layout requirements, and audiences with full custom layout requirements.

The server performs the layout configuration of the live pages according to the recommended layout configuration of the corresponding audience dimension and the recommended layout configuration of the anchor dimension with high priority.

The server displays the recommended layout configuration with high priority in the live page presented by the part of the audience according to the recommended layout configuration of the corresponding audience dimension and the recommended layout configuration of the anchor dimension, and performs the layout configuration of the live page according to the layout restriction requirement set by the part of the audience in a customized manner.

The viewer with the fully customized layout requirement cannot adapt to the layout configuration method of the live page in the above embodiment, and the layout configuration of the live page is completely configured according to the customized requirement of the corresponding viewer.

In an exemplary embodiment, referring to FIG. 9, FIG. 9 is a block diagram illustrating another embodiment of the present application for generating a recommended layout configuration corresponding to viewer dimensions. The server first obtains behavior data of a single test audience and use data of each functional module, and then fuses the known value coefficient of each functional module and the use data of each functional module to obtain the module use value data of the single test audience (not shown). Then, the server extracts the layout strategy X of the audience category and the experimental group corresponding to the single test audience from a database storing a plurality of single test audience layout strategies by using the account information of the single test audience; then, the server identifies the layout module which is determined by the single test audience according to the layout strategy X; and finally, the server fuses the self-defined limit layout requirement corresponding to the single test audience with the corresponding layout module, the payment data, the module use value data and the behavior data to generate the specific recommended layout configuration corresponding to the single test audience.

The customized restricted layout requirement corresponding to the single test audience can be an un-customized restricted layout requirement, a partially customized restricted layout requirement and a fully customized restricted layout requirement.

In one embodiment, the anchor data includes account data, behavior data, and revenue data for an individual anchor. The account data comprises unique ID information (authorId) of the individual anchor, the behavior data is data for performing various functional operations on the live broadcast room by the individual anchor, and the revenue data comprises data for acquiring revenue from the individual anchor for the payment function in the live broadcast room.

As an example, the behavior data includes, for example, duration data of broadcasting time of individual anchor to live broadcast room, live broadcast type data (e.g., show, game, e-commerce, etc.), live broadcast room mode data (e.g., PK mode, line mode, etc.), and so on; the revenue data includes, for example, the number of purchases of the A merchandise by the audience in the live broadcast room, the number of purchases of the B merchandise by the audience, the number of uses of the C merchandise by the audience, and the number of uses of the D merchandise by the audience. The commodities A are virtual commodities provided in a live broadcast room, the commodities B are real commodities provided in the live broadcast room, the commodities C are virtual commodities provided in the live broadcast room, and the commodities D are real commodities provided in the live broadcast room.

In an exemplary embodiment, referring to fig. 10, fig. 10 is a flowchart illustrating an embodiment of generating a recommended layout configuration of a anchor dimension according to the present application. In step S12, the server generates a recommended layout configuration of the anchor dimension based on anchor data of the anchor, which may specifically be implemented by:

and a step a3, determining a layout module corresponding to the anchor based on the account data of the anchor.

In an embodiment, the server directly extracts the layout module that is set and completed corresponding to the anchor from a data repository according to the account data of the anchor.

The layout module is a function module to be laid out, which is included in the live broadcast page and is determined based on the type of the anchor where the anchor is located and the corresponding layout mode.

In an exemplary embodiment, referring to fig. 11 and fig. 12, fig. 11 is a schematic flowchart of a function module to be laid out included in a live page determined in the present application, and fig. 12 is a schematic module diagram of a function module to be laid out included in a live page determined in the present application. In step a3, the server determines, based on the anchor category and the layout mode, a function module to be laid out included in the live broadcast page corresponding to the anchor dimension, which may specifically be implemented in the following manner:

and b5, acquiring behavior data and revenue data of each anchor from an anchor set comprising the anchors.

In one embodiment, the anchor set may be a test anchor set for the live platform or a platform anchor set. Therefore, the acquired behavior data and revenue data of each anchor can be the behavior data of the overall test anchor and the revenue data of the overall test anchor (as shown in fig. 12); or, the acquired behavior data and revenue data of each anchor may be behavior data of the entire platform anchor and revenue data of the entire platform anchor.

The test anchor set is an anchor set which is used for testing and trying to apply the corresponding application functions to a live broadcast page of a live broadcast room where a part of anchor users are located before some application functions are completely applied online by the live broadcast platform.

As an example, a total number of active anchor in the live platform is a, the server randomly extracts 20% of B anchors from the a anchors as test anchors, and the remaining a-B anchors serve as control anchors corresponding to the test anchors. The server invests the test and the test application of the application function for the B test anchor.

And b6, distributing each anchor to a corresponding anchor category based on the difference degree between the behavior data and the revenue data of each anchor.

In an embodiment, the anchor categories include at least two, and the functional modules to be laid out included in the live pages corresponding to different anchor categories are not completely the same.

In some embodiments, the difference degree between the behavior data and the revenue data is used for representing the use tendency of a certain anchor to the functional modules in the live broadcast room, the use tendencies of different anchors to the functional modules are different, and then the server divides all anchors in the anchor set into a preset number of anchor categories according to the use tendencies of the anchor to the functional modules.

In some embodiments, each anchor category corresponds to a specific functional module to be laid out, and the corresponding specific functional modules to be laid out are not identical between different anchor categories.

As an example, 1000 test anchor broadcasters are shared in the test anchor set, the server performs difference analysis on the behavior data and revenue data of the 1000 test anchor broadcasters to divide the 1000 test anchor into three anchor categories of "revenue anchor", "popularity anchor" and "color value anchor", then, the server uses the "commodity list" module and the "gift list" module in the functional module as the specific functional module to be laid out of "revenue anchor", uses the "interactive comment" module and the "text input box" module in the functional module as the specific functional module to be laid out of "popularity anchor", and uses the "online number" module and the "live broadcasting room" module in the functional module as the specific functional module to be laid out of "color value anchor".

And b7, distributing all the anchor in each anchor category to a preset number of sub-anchor categories.

In an embodiment, each sub-anchor category uniquely corresponds to one layout mode, and the live pages corresponding to different layout modes include different numbers of functional modules to be laid out.

In an embodiment, the layout mode is used to represent the number of the functional modules configured in the live page, and the number of the functional modules to be configured in different layout modes is different.

As an example, there are three types of anchor users in the live broadcast platform, the first type of anchor expects that the live broadcast room includes more functional modules so that the first type of anchor can experience more functions of the live broadcast room, the second type of anchor expects that the live broadcast room includes fewer functional modules so that the second type of anchor can experience simpler pages of the live broadcast room, the functional modules included between the third type of anchor expects tend to be between the first type of anchor and the second type, and the expectation requirement for the functional modules is of a normal degree. Therefore, the layout modes set in the server also include three types, the first layout mode corresponds to the first type of anchor, the second layout mode corresponds to the second type of anchor, the third layout mode corresponds to the third type of anchor, and the number of the functional modules included in the live broadcasting room in each layout mode is from large to small, namely, the first layout mode is greater than the second layout mode is greater than the third layout mode.

And b8, determining functional modules to be distributed included in the live broadcast pages corresponding to the anchor in the anchor set based on the anchor categories and the layout modes corresponding to the anchor categories.

In an embodiment, the server generates the function modules to be distributed included in the live page corresponding to each sub-anchor category in each anchor category by using the specific function modules corresponding to each sub-anchor category and the number of the function modules of the layout mode corresponding to each sub-anchor category.

As shown in fig. 12, the server first obtains behavior data and revenue data of all test anchor in the test anchor set, then divides the all test anchors into three anchor categories, namely, anchor category 1, anchor category 2 and anchor category 3 (in other embodiments, the number of the anchor categories may be more than three or less than three), then gives "specific function module 1" to "anchor category 1", gives "specific function module 2" to "anchor category 2", and gives "specific function module 3" to "anchor category 3", then the server distributes all anchors in "anchor category 1", "anchor category 2" and "anchor category 3" equally into 3 experimental groups, each experimental group corresponds to a layout mode, and finally the server determines the number of specific function modules that need to be included and the number of function layout modules that need to be included based on the specific function modules determined by the corresponding experimental group X, and the number of function layout modules determined by the corresponding experimental group, and the function layout module to be included by each experimental group includes a live broadcast to be configured.

As an example, the specific function modules required to be included in the "anchor category 2" are a "commodity list" module and a "gift list" module, and the specific function modules required to be included in the "anchor category 3" are an "online number" module and a "share live room" module; the number of the characterization function modules of the layout mode 1 corresponding to the anchor experiment group 4 corresponding to the anchor category 2 is 10, the number of the characterization function modules of the layout mode 2 corresponding to the anchor experiment group 5 is 6, and the number of the characterization function modules of the layout mode 3 corresponding to the anchor experiment group 6 is 4; the number of the characterization function modules of the layout mode 1 corresponding to the anchor experiment group 7 corresponding to the anchor category 3 is 10, the number of the characterization function modules of the layout mode 2 corresponding to the anchor experiment group 8 is 6, and the number of the characterization function modules of the layout mode 3 corresponding to the anchor experiment group 9 is 4. Therefore, the layout strategy 4 obtained after fusion comprises 10 functional modules including a commodity list module and a gift list module, the layout strategy 5 comprises 6 functional modules including a commodity list module and a gift list module, the layout strategy 6 comprises 4 functional modules including a commodity list module and a gift list module, the layout strategy 7 comprises 10 functional modules including an online number of people module and a live broadcast sharing room module, the layout strategy 8 comprises 6 functional modules including an online number of people module and a live broadcast sharing room module, and the layout strategy 9 comprises 4 functional modules including an online number of people module and a live broadcast sharing room module.

And a4, generating a recommended layout configuration corresponding to the anchor dimension based on the layout module, the behavior data and the revenue data.

In other embodiments, the anchor data further includes value data of each functional module in the live broadcast page, and the revenue data of the anchor further includes revenue amount data of each functional module by the anchor.

In one embodiment, the value data of each function module is a value coefficient for measuring the function value of the function module, and the function values of different function modules are different. For example, the value coefficient of a "commodity list" module for viewers to pay for shopping in a live broadcast page is 1, the value coefficient of a "gift module" for viewers to pay for recharging is 0.9, the value coefficient of a "sharing module" for viewers to share a live broadcast room is 0.8, the value coefficient of a "comment module" for viewers to send comment messages is 0.7, and the value coefficient of a "flow module" for viewers to watch real-time online people is 0.1, wherein the higher the value coefficient, the higher the functional value of the functional module is.

In an exemplary embodiment, referring to fig. 13, fig. 13 is a flow diagram illustrating an embodiment of generating a recommended layout configuration corresponding to a anchor dimension according to the present application. In step a4, the server generates a recommended layout configuration corresponding to the anchor dimension based on the layout module, the behavior data, and the revenue data, which may specifically be implemented in the following manner:

and c3, determining the module use value data of the anchor based on the value data and the use data corresponding to the functional module to be laid out.

And c4, generating a recommended layout configuration corresponding to the dimension of the anchor based on the layout module, the revenue data, the module use value data and the behavior data of the anchor.

In an exemplary embodiment, referring to fig. 14, fig. 14 is a block diagram illustrating an embodiment of generating a recommended layout configuration corresponding to a anchor dimension according to the present application. The server first obtains the behavior data of the single test anchor and the use data of each functional module, and then fuses the known value coefficient of each functional module and the use data of each functional module to obtain the module use value data of the single test anchor (not shown in the figure). Then, the server extracts the layout strategy X of the anchor category and the experimental group corresponding to the single test anchor by using the account information of the single test anchor from a database storing a plurality of single test anchor layout strategies; then, the server identifies the layout module which is determined by the single test anchor according to the layout strategy X; and finally, the server fuses the layout module, the revenue data, the module use value data and the behavior data corresponding to the single test anchor to generate the specific recommended layout configuration corresponding to the single test anchor.

In other embodiments, the anchor set can be further divided into an anchor without custom layout requirements, an anchor with partially custom layout requirements, and an anchor with fully custom layout requirements.

The anchor without the custom layout requirement may be applied to the layout configuration method for the live broadcast page in the above embodiment, and the live broadcast pages presented by the part of the anchor of the server are completely configured in the layout configuration for the live broadcast page according to the recommended layout configuration corresponding to the audience dimension and the recommended layout configuration with the high priority shown in the recommended layout configuration for the anchor dimension.

The anchor with a part of customized layout requirements can also be applied to the layout configuration method of the live page in the above embodiment, and the live page presented by the part of the anchor is completely displayed with a high-priority recommended layout configuration in the recommended layout configuration of the corresponding audience dimension and the recommended layout configuration of the anchor dimension by the server, and the layout configuration of the live page is performed according to the layout restriction requirements set by the anchor part in a customized manner.

The anchor with the fully customized layout requirement may not be applicable to the layout configuration method for the live page in the above embodiment, and the layout configuration of the live page is completely configured according to the customized requirement of the anchor.

In an exemplary embodiment, referring to FIG. 15, FIG. 15 is a block diagram illustrating another embodiment of the present application for generating a recommended layout configuration corresponding to a anchor dimension. The server first obtains the behavior data of the single test anchor and the use data of each functional module, and then fuses the known value coefficient of each functional module and the use data of each functional module to obtain the module use value data of the single test anchor (not shown in the figure). Then, the server extracts the layout strategy X of the anchor category and the experimental group corresponding to the single test anchor by using the account information of the single test anchor from a database storing a plurality of single test anchor layout strategies; then, the server identifies the layout module which is determined by the single test anchor corresponding to the layout strategy X; and finally, the server fuses the self-defined limited layout requirement corresponding to the single test anchor with the corresponding layout module, revenue data, module use value data and behavior data to generate the specific recommended layout configuration corresponding to the single test anchor.

The single test anchor can be used for receiving the customized limited layout requirement, wherein the customized limited layout requirement corresponding to the single test anchor can be a non-customized limited layout requirement, a partially customized limited layout requirement and a fully customized limited layout requirement.

In the embodiments of the present application, the functional units (for example, generating a recommended layout configuration of a viewer dimension based on viewer data corresponding to a connection request, or generating a recommended layout configuration of a anchor dimension based on anchor data corresponding to a live broadcast room corresponding to a connection request, etc.) may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

It should be understood that although the various steps in the flowcharts of fig. 2-15 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-15 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least some of the other steps.

It is understood that the same/similar parts among the various embodiments of the method described above in this specification can be referred to each other, and each embodiment focuses on the differences from the other embodiments, and where relevant, reference may be made to the description of the other method embodiments.

Fig. 16 is a block diagram illustrating a layout configuration of a live page in accordance with an exemplary embodiment. Referring to fig. 16, the apparatus 10 includes a configuration acquisition unit 11, a comparison unit 12, and a layout configuration unit 13.

The configuration acquisition unit 11 is configured to execute acquiring a recommended layout configuration of a viewer dimension and a recommended layout configuration of a anchor dimension based on a connection request to a live broadcast room; the recommended layout of the audience dimension is configured to be a live page layout mode generated based on audience data of the audience corresponding to the connection request, and the recommended layout of the anchor dimension is configured to be a live page layout mode generated based on anchor data of an anchor corresponding to the live broadcast room.

The comparison unit 12 is configured to perform a determination of a presentation priority between the recommended layout configuration of the viewer dimension and the recommended layout configuration of the anchor dimension based on the viewer data and the anchor data.

The layout configuration unit 13 is configured to execute a recommended layout configuration corresponding to the high presentation priority as a target layout configuration, so as to perform layout configuration on a live page of the live broadcast room based on the target layout configuration.

In an exemplary embodiment, the configuration obtaining unit 11 is further configured to execute determining a layout module corresponding to the viewer based on the account data; the layout module is a functional module to be laid out, which is determined based on the audience category where the audience is located and the corresponding layout mode and is included in the live broadcast page;

In an exemplary embodiment, the configuration obtaining unit 11 is further configured to perform obtaining behavior data and payment data of each viewer from a viewer set including the viewer;

distributing all audiences in each audience category to a preset number of sub-audience categories on average; each sub-audience category is uniquely corresponding to one layout mode, and the number of functional modules to be laid out in the live broadcast pages corresponding to different layout modes is different;

In an exemplary embodiment, the configuration acquiring unit 11 is further configured to determine module usage value data of the audience based on the value data and usage data of corresponding functional modules to be laid out;

In an exemplary embodiment, the configuration obtaining unit 11 is further configured to execute determining a layout module corresponding to the anchor based on the account data of the anchor; the layout module is a functional module to be laid out, which is determined based on the anchor category of the anchor and the corresponding layout mode and is included in the live broadcast page;

In an exemplary embodiment, the configuration obtaining unit 11 is further configured to perform obtaining behavior data and revenue data of each anchor from an anchor set including the anchor;

distributing all the anchor in each anchor category to a preset number of sub-anchor categories on average; each sub-anchor category uniquely corresponds to one layout mode, and the live broadcast pages corresponding to different layout modes comprise different numbers of functional modules to be laid out;

In an exemplary embodiment, the configuration obtaining unit 11 is further configured to determine the presentation priority between the recommended layout configuration of the audience dimension and the recommended layout configuration of the anchor dimension based on the amount, time span, and account level of the anchor data and the audience data.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 17 is a block diagram of an electronic device 20 for layout configuration of live pages, shown in accordance with an exemplary embodiment. For example, the electronic device 20 may be a server. Referring to fig. 17, the electronic device 20 includes a processing component 21, which further includes one or more processors, and memory resources, represented by memory 22, for storing executable instructions, such as application programs, that are executable by the processing component 21. The application programs stored in memory 22 may include one or more modules that each correspond to a set of executable instructions. Furthermore, the processing component 21 is configured to execute executable instructions to perform the above-described method.

In one embodiment, electronic device 20 is a server in which a computing system may run one or more operating systems, including any of the operating systems discussed above and any commercially available server operating systems. The server may also run any of a variety of additional server applications and/or mid-tier applications, including an HTTP (HyperText transfer protocol) server, an FTP (File transfer protocol) server, a CGI (common gateway interface) server, a database server, and so forth. Exemplary database servers include, but are not limited to, database servers commercially available from (international business machines) and the like.

In one embodiment, the processing component 21 generally controls overall operation of the electronic device 20, such as operations associated with display, data processing, data communication, and recording operations. The processing component 21 may include one or more processors to execute instructions to perform all or part of the steps of the method described above. Further, the processing component 21 may include one or more modules that facilitate interaction between the processing component 21 and other components. For example, the processing component 21 may comprise a multimedia module to control the interaction between the user terminal and the processing component 21 using a multimedia component.

In one embodiment, the processor in the Processing component 21 may also be referred to as a Central Processing Unit (CPU). The processor may be an electronic chip having signal processing capabilities. The Processor may also be a general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. In addition, the processor may be commonly implemented by integrated circuit chips.

In one embodiment, the memory 22 is configured to store various types of data to support operations at the electronic device 20. Examples of such data include instructions for any application or method operating on the electronic device 20, captured data, messages, pictures, videos, and so forth. The memory 22 may be implemented by any type or combination of volatile or non-volatile storage devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk, optical disk, or graphene memory.

In one embodiment, the storage 22 may be a memory bank, a TF card, or the like, and may store all information in the electronic device 20, including the input raw data, the computer program, the intermediate operation results, and the final operation results, which are stored in the storage 22 in one embodiment. It stores and retrieves information based on the location specified by the processor. With the memory 22, the electronic device 20 has a memory function to ensure proper operation. In one embodiment of the electronic device 20, the storage 22 is divided into primary (internal) and secondary (external) storage for each application, and there are also classifications of external and internal storage. The external memory is usually a magnetic medium, an optical disk, or the like, and can store information for a long period of time. The memory refers to a storage component on the main board, which is used for storing data and programs currently being executed, but is only used for temporarily storing the programs and the data, and the data is lost when the power is turned off or the power is cut off.

The electronic device 20 may further include: a power supply component 23 is configured to perform power management of the electronic device 20, a wired or wireless network interface 24 configured to connect the electronic device 20 to a network, and an input/output (I/O) interface 25. The electronic device 20 may operate based on an operating system stored in the memory 22, such as Windows Server, mac OS X, unix, linux, freeBSD, or the like.

In one embodiment, the power supply component 23 provides power to the various components of the electronic device 20. The power components 23 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the electronic device 20.

In one embodiment, the wired or wireless network interface 24 is configured to facilitate wired or wireless communication between the electronic device 20 and other devices. The electronic device 20 may access a wireless network based on a communication standard, such as WiFi, a carrier network (such as 2G, 3G, 4G, or 5G), or a combination thereof.

In an exemplary embodiment, the wired or wireless network interface 24 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the wired or wireless network interface 24 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In one embodiment, an input/output (I/O) interface 25 provides an interface between the processing component 21 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

Fig. 18 is a block diagram illustrating a computer-readable storage medium 30 for layout configuration of live pages in accordance with an example embodiment. The computer-readable storage medium 30 stores therein program data 31 that enables a method of layout configuration of the live page described above, or a method of layout configuration of the live page described above.

The unit in which the functional units in the embodiments of the present application are integrated may be stored in the computer-readable storage medium 30 if it is implemented in the form of a software functional unit and sold or used as a separate product. Based on such understanding, the technical solution of the present application may be substantially implemented or contribute to the prior art, or all or part of the technical solution may be embodied in the form of a software product, and the computer-readable storage medium 30 includes several instructions for enabling a computer device (which may be a personal computer, a system server, or a network device, etc.), an electronic device (for example, MP3, MP4, etc., and may also be an intelligent terminal such as a mobile phone, a tablet computer, a wearable device, etc., or a desktop computer, etc.) or a processor (processor) to execute all or part of the steps of the method of the embodiments of the present application.

Fig. 19 is a block diagram illustrating a computer program product 40 for layout configuration of live pages in accordance with an exemplary embodiment. The computer program product 40 comprises program instructions 41, which program data are executable by a processor of the electronic device 20 for performing the method.

It will be appreciated by those skilled in the art that embodiments of the present application may provide a method of configuring a layout of a live page, an apparatus 10 for configuring a layout of a live page, an electronic device 20, a computer-readable storage medium 30 or a computer program product 40. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product 40 embodied on one or more computer program instructions 41 (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

The present application is described with reference to flowchart illustrations and/or block diagrams of a layout configuration method of a live page, a layout configuration apparatus 10 of a live page, an electronic device 20, a computer-readable storage medium 30 or a computer program product 40 according to embodiments of the present application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by a computer program product 40. These computer program products 40 may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the program instructions 41 executed by the processor of the computer or other programmable data processing apparatus create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program products 40 may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the program instructions 41 stored in the computer program product 40 produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These program instructions 41 may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the program instructions 41 that execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

It should be noted that the descriptions of the above apparatus, the electronic device, the computer-readable storage medium, the computer program product, and the like according to the method embodiments may also include other embodiments, and specific implementation manners may refer to the descriptions of the related method embodiments, which are not described in detail herein.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A layout configuration method for a live broadcast page is characterized by comprising the following steps:

acquiring recommended layout configuration of audience dimensionality and recommended layout configuration of anchor dimensionality based on a connection request for a live broadcast room; the recommended layout of the audience dimension is configured to be a live page layout mode generated based on audience data of audiences corresponding to the connection request, and the recommended layout of the anchor dimension is configured to be a live page layout mode generated based on anchor data of an anchor corresponding to the live broadcast room;

2. The method of claim 1, wherein the viewer data includes account data, behavior data, and payment data of the viewer;

3. The method of claim 2, wherein determining the functional module to be laid out included in the live page based on the audience category and the layout mode comprises:

4. The method of claim 3, wherein the audience data further comprises value data of each function module to be laid out, and the part of the behavior data of the audience comprises usage data of each function module to be laid out;

5. The method of claim 1, wherein said anchor data includes account data, behavioral data, and revenue data for said anchor;

determining a layout module corresponding to the anchor based on account data of the anchor; the layout module is a functional module to be laid out, which is determined based on the anchor category of the anchor and the corresponding layout mode and is included in the live broadcast page;

6. The method of claim 5, wherein determining, based on the anchor category and the layout mode, a functional module to be laid out that a live page corresponding to the anchor dimension includes comprises:

and determining functional modules to be distributed included in the live broadcast page corresponding to each anchor in the anchor set based on each sub-anchor category in each anchor category and the layout mode corresponding to each sub-anchor category.

7. The method of claim 1, wherein determining a presentation priority between the recommended layout configuration of the viewer dimension and the recommended layout configuration of the anchor dimension based on the viewer data and the anchor data comprises:

8. A layout configuration apparatus for a live page, comprising:

and the layout configuration unit is configured to execute the recommended layout configuration corresponding to the high display priority as a target layout configuration so as to perform layout configuration on the live broadcast page of the live broadcast room based on the target layout configuration.

9. An electronic device, comprising:

a processor;

a memory for storing executable instructions of the processor;

wherein the processor is configured to execute the executable instructions to implement a layout configuration of a live page as claimed in any one of claims 1 to 7.

10. A computer readable storage medium having program data embodied therein, which when executed by a processor of an electronic device, enables the electronic device to perform a layout configuration of live pages as claimed in any one of claims 1 to 7.