CN115150667B

CN115150667B - Display device and advertisement playing method

Info

Publication number: CN115150667B
Application number: CN202110735902.XA
Authority: CN
Inventors: 孙鲁兵; 张善鹏; 薛涛; 李鑫; 王珺; 吕水云; 魏勇邦; 张哲铭; 梁国豪
Original assignee: Juhaokan Technology Co Ltd
Current assignee: Juhaokan Technology Co Ltd
Priority date: 2021-03-30
Filing date: 2021-06-30
Publication date: 2023-10-20
Anticipated expiration: 2041-06-30
Also published as: CN115150667A

Abstract

The embodiment of the application provides a display device and an advertisement playing method, wherein the display device comprises: responding to the input operation, and displaying a current interface; detecting whether advertisement parameters exist in page data of a current interface; if the advertisement parameter exists, and the first playing window which is playing the first video data exists on the current interface, automatically pausing the playing of the first playing window, starting a second playing window in the upper image layer of the current interface to play the second video data corresponding to the advertisement parameter, closing the second playing window after the second video data is completely played, and controlling the first playing window to continue playing; if the advertisement parameter exists and the first playing window which is playing the first video data does not exist in the current interface, a second playing window is started in the layer above the current interface to play the second video data corresponding to the advertisement parameter, and after the second video data is played, the second playing window is closed. The application improves the advertisement playing effect.

Description

Display device and advertisement playing method

The present application claims priority from the chinese patent office, application number 202110342902.3, chinese patent application entitled "display device and advertisement playing method," filed 30/3/2021, the entire contents of which are incorporated herein by reference.

Technical Field

The present application relates to the field of display technologies, and in particular, to a display device and an advertisement playing method.

Background

Television is an important display device in the home life of people, and along with the continuous development of the television towards the intelligent direction, people can watch programs of television stations and media resources on the internet on the television. In the related technology, the television can enter a recommendation page after being started, a media resource control is displayed on the recommendation page, and after a user clicks one media resource control, the user can watch the media resource corresponding to the media resource control. In order to better recommend the media assets to the user, a media asset window can be arranged on the recommendation page, and a plurality of media asset propaganda pictures, media asset propaganda videos or media asset fragments can be circularly played through the media asset window, so that the user can better know the related content of the media assets. However, when the media resource window plays, the recommended page may need to insert advertisements, and the advertisement playing may conflict with the video playing of the media resource window, so that the phenomenon of black screen or even blocking of the television occurs, and the watching experience of the user is affected.

Disclosure of Invention

The application provides display equipment and an advertisement playing method for solving the technical problem of poor advertisement playing effect.

In a first aspect, the present application provides a display device comprising:

a display;

a controller coupled to the display, the controller configured to:

responding to the input operation, and displaying a current interface;

detecting whether advertisement parameters exist in page data of a current interface;

if the advertisement parameter exists, and the first playing window which is playing the first video data exists on the current interface, automatically pausing the playing of the first playing window, starting a second playing window in an upper image layer of the current interface to play the second video data corresponding to the advertisement parameter, closing the second playing window after the second video data is completely played, and controlling the first playing window to continue playing;

if the advertisement parameter exists and the first playing window which is playing the first video data does not exist in the current interface, starting the second playing window in the upper image layer of the current interface to play the second video data corresponding to the advertisement parameter, and closing the second playing window after the second video data is played.

In some embodiments, the detecting whether the advertisement parameter exists in the page data of the current interface includes:

Detecting whether a first playing window exists in the current page;

if the first playing window exists, detecting whether advertisement parameters exist in column data corresponding to the first playing window;

if the first playing window does not exist, detecting whether advertisement parameters exist in recommendation bit data corresponding to each recommendation bit of the current interface;

the page data includes the column data.

In some embodiments, starting a second playing window in an upper layer of the current interface to play the second video data corresponding to the advertisement parameter includes:

loading a transparent layer above the current interface, wherein the transparent layer is fully paved with a full screen, and a playing control corresponding to a second playing window is arranged on the transparent layer;

and loading and playing the second video data corresponding to the advertisement parameters in the second playing window, wherein the second playing window is configured to respond only to the exit instruction, and the layer below the second playing window does not respond to the control instruction input by the user when the second playing window plays.

In some embodiments, the controller is further configured to:

and inserting a preset picture below a layer corresponding to the second video data when the second video data is played.

In a second aspect, the present application provides a display device comprising:

a display;

a controller coupled to the display, the controller configured to:

and responding to the input operation, displaying a current interface, wherein the current interface is provided with a first playing window and a column, the first playing window is used for circularly displaying image data corresponding to the column, the image data comprises at least one of picture data and dynamic image data, and the dynamic image data refers to image data which needs to be called for playing by a player.

When second video data issued by a server is received and the first playing window displays dynamic image data, automatically pausing the playing of the first playing window, starting a second playing window to play the second video data on a layer above the current interface, canceling the layer after the playing of the second video data is completed, and automatically recovering the playing of the dynamic image by the first playing window;

when second video data issued by a server is received and the first playing window displays the picture data, the second playing window is started to play the second video data directly on a layer above the current interface, and after the second video data is played, the layer is cancelled.

In a third aspect, the present application provides an advertisement playing method, including:

The display device and the advertisement playing method provided by the application have the beneficial effects that:

according to the embodiment of the application, if the first playing window for playing the first video data exists in the current page during the advertisement playing period, the playing of the first playing window is paused, so that the situation that the playing of the second video data of the advertisement in the second playing window and the playing of the first playing window generate the conflict of the resource call of the player is avoided, the problems of black screen, blocking and the like of the display device during the advertisement playing are solved, and the advertisement playing effect and the user experience are improved.

Drawings

In order to more clearly illustrate the technical solution of the present application, the drawings that are needed in the embodiments will be briefly described below, and it will be obvious to those skilled in the art that other drawings can be obtained from these drawings without inventive effort.

A schematic diagram of an operational scenario between a display device and a control apparatus according to some embodiments is schematically shown in fig. 1;

a hardware configuration block diagram of the control apparatus 100 according to some embodiments is exemplarily shown in fig. 2;

a hardware configuration block diagram of a display device 200 according to some embodiments is exemplarily shown in fig. 3;

a schematic diagram of the software configuration in a display device 200 according to some embodiments is exemplarily shown in fig. 4;

an interface diagram of a video on demand program according to some embodiments is schematically shown in fig. 5;

a flow diagram of an advertisement playing method according to some embodiments is schematically shown in fig. 6;

a timing diagram of the playback of media assets without the advertisement of the super screen according to some embodiments is schematically shown in fig. 7;

FIG. 8 is a timing diagram illustrating the playback of a super screen advertisement when the carousel asset is a picture, according to some embodiments;

FIG. 9 is a timing diagram illustrating the playback of a super screen advertisement when the carousel asset is video according to some embodiments;

an interface schematic diagram of a screen-in-a-super advertisement as it is played is shown in fig. 10, in an exemplary manner, according to some embodiments;

an interface schematic diagram of a super screen advertisement as it plays according to some embodiments is shown schematically in fig. 11;

an interface schematic diagram of a super screen advertisement as it plays is shown in fig. 12, in accordance with some embodiments.

Detailed Description

For the purposes of making the objects and embodiments of the present application more apparent, an exemplary embodiment of the present application will be described in detail below with reference to the accompanying drawings in which exemplary embodiments of the present application are illustrated, it being apparent that the exemplary embodiments described are only some, but not all, of the embodiments of the present application.

It should be noted that the brief description of the terminology in the present application is for the purpose of facilitating understanding of the embodiments described below only and is not intended to limit the embodiments of the present application. Unless otherwise indicated, these terms should be construed in their ordinary and customary meaning.

The terms first, second, third and the like in the description and in the claims and in the above-described figures are used for distinguishing between similar or similar objects or entities and not necessarily for describing a particular sequential or chronological order, unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.

The terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or apparatus that comprises a list of elements is not necessarily limited to all elements explicitly listed, but may include other elements not expressly listed or inherent to such product or apparatus.

The term "module" refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware or/and software code that is capable of performing the function associated with that element.

Fig. 1 is a schematic diagram of an operation scenario between a display device and a control apparatus according to an embodiment. As shown in fig. 1, a user may operate the display device 200 through the smart device 300 or the control apparatus 100.

In some embodiments, the control apparatus 100 may be a remote controller, and the communication between the remote controller and the display device includes infrared protocol communication or bluetooth protocol communication, and other short-range communication modes, and the display device 200 is controlled by a wireless or wired mode. The user may control the display device 200 by inputting user instructions through keys on a remote control, voice input, control panel input, etc.

In some embodiments, a smart device 300 (e.g., mobile terminal, tablet, computer, notebook, etc.) may also be used to control the display device 200. For example, the display device 200 is controlled using an application running on a smart device.

In some embodiments, the display device 200 may also perform control in a manner other than the control apparatus 100 and the smart device 300, for example, the voice command control of the user may be directly received through a module configured inside the display device 200 device for acquiring voice commands, or the voice command control of the user may be received through a voice control device configured outside the display device 200 device.

In some embodiments, the display device 200 is also in data communication with a server 400. The display device 200 may be permitted to make communication connections via a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the display device 200. The server 400 may be a cluster, or may be multiple clusters, and may include one or more types of servers.

Fig. 2 exemplarily shows a block diagram of a configuration of the control apparatus 100 in accordance with an exemplary embodiment. As shown in fig. 2, the control device 100 includes a controller 110, a communication interface 130, a user input/output interface 140, a memory, and a power supply. The control apparatus 100 may receive an input operation instruction of a user and convert the operation instruction into an instruction recognizable and responsive to the display device 200, and function as an interaction between the user and the display device 200.

Fig. 3 shows a hardware configuration block diagram of the display device 200 in accordance with an exemplary embodiment.

In some embodiments, display apparatus 200 includes at least one of a modem 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a display 260, an audio output interface 270, memory, a power supply, a user interface.

In some embodiments the controller includes a processor, a video processor, an audio processor, a graphics processor, RAM, ROM, a first interface for input/output to an nth interface.

In some embodiments, the display 260 includes a display screen component for presenting a picture, and a driving component for driving an image display, for receiving image signals from the controller output, for displaying video content, image content, and a menu manipulation interface, and for manipulating a UI interface by a user.

In some embodiments, the display 260 may be a liquid crystal display, an OLED display, a projection device, and a projection screen.

In some embodiments, communicator 220 is a component for communicating with external devices or servers according to various communication protocol types. For example: the communicator may include at least one of a Wifi module, a bluetooth module, a wired ethernet module, or other network communication protocol chip or a near field communication protocol chip, and an infrared receiver. The display device 200 may establish transmission and reception of control signals and data signals with the external control device 100 or the server 400 through the communicator 220.

In some embodiments, the user interface may be configured to receive control signals from the control device 100 (e.g., an infrared remote control, etc.).

In some embodiments, the detector 230 is used to collect signals of the external environment or interaction with the outside. For example, detector 230 includes a light receiver, a sensor for capturing the intensity of ambient light; alternatively, the detector 230 includes an image collector such as a camera, which may be used to collect external environmental scenes, user attributes, or user interaction gestures, or alternatively, the detector 230 includes a sound collector such as a microphone, or the like, which is used to receive external sounds.

In some embodiments, the external device interface 240 may include, but is not limited to, the following: high Definition Multimedia Interface (HDMI), analog or data high definition component input interface (component), composite video input interface (CVBS), USB input interface (USB), RGB port, or the like. The input/output interface may be a composite input/output interface formed by a plurality of interfaces.

In some embodiments, the modem 210 receives broadcast television signals via wired or wireless reception and demodulates audio-video signals, such as EPG data signals, from a plurality of wireless or wired broadcast television signals.

In some embodiments, the controller 250 and the modem 210 may be located in separate devices, i.e., the modem 210 may also be located in an external device to the main device in which the controller 250 is located, such as an external set-top box or the like.

In some embodiments, the controller 250 controls the operation of the display device and responds to user operations through various software control programs stored on the memory. The controller 250 controls the overall operation of the display apparatus 200. For example: in response to receiving a user command to select a UI object to be displayed on the display 260, the controller 250 may perform an operation related to the object selected by the user command.

In some embodiments, the object may be any one of selectable objects, such as a hyperlink, an icon, or other operable control. The operations related to the selected object are: displaying an operation of connecting to a hyperlink page, a document, an image, or the like, or executing an operation of a program corresponding to the icon.

In some embodiments the controller includes at least one of a central processing unit (Central Processing Unit, CPU), video processor, audio processor, graphics processor (Graphics Processing Unit, GPU), RAM Random Access Memory, RAM), ROM (Read-Only Memory, ROM), first to nth interfaces for input/output, a communication Bus (Bus), and the like.

A CPU processor. For executing operating system and application program instructions stored in the memory, and executing various application programs, data and contents according to various interactive instructions received from the outside, so as to finally display and play various audio and video contents. The CPU processor may include a plurality of processors. Such as one main processor and one or more sub-processors.

In some embodiments, a graphics processor is used to generate various graphical objects, such as: icons, operation menus, user input instruction display graphics, and the like. The graphic processor comprises an arithmetic unit, which is used for receiving various interactive instructions input by a user to operate and displaying various objects according to display attributes; the device also comprises a renderer for rendering various objects obtained based on the arithmetic unit, wherein the rendered objects are used for being displayed on a display.

In some embodiments, the video processor is configured to receive an external video signal, perform video processing such as decompression, decoding, scaling, noise reduction, frame rate conversion, resolution conversion, image composition, etc., according to a standard codec protocol of an input signal, and may obtain a signal that is displayed or played on the directly displayable device 200.

In some embodiments, the video processor includes a demultiplexing module, a video decoding module, an image synthesis module, a frame rate conversion module, a display formatting module, and the like. The demultiplexing module is used for demultiplexing the input audio and video data stream. And the video decoding module is used for processing the demultiplexed video signal, including decoding, scaling and the like. And an image synthesis module, such as an image synthesizer, for performing superposition mixing processing on the graphic generator and the video image after the scaling processing according to the GUI signal input by the user or generated by the graphic generator, so as to generate an image signal for display. And the frame rate conversion module is used for converting the frame rate of the input video. And the display formatting module is used for converting the received frame rate into a video output signal and changing the video output signal to be in accordance with a display format, such as outputting RGB data signals.

In some embodiments, the audio processor is configured to receive an external audio signal, decompress and decode the audio signal according to a standard codec protocol of an input signal, and perform noise reduction, digital-to-analog conversion, and amplification processing to obtain a sound signal that can be played in a speaker.

In some embodiments, a user may input a user command through a Graphical User Interface (GUI) displayed on the display 260, and the user input interface receives the user input command through the Graphical User Interface (GUI). Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface recognizes the sound or gesture through the sensor to receive the user input command.

In some embodiments, a "user interface" is a media interface for interaction and exchange of information between an application or operating system and a user that enables conversion between an internal form of information and a form acceptable to the user. A commonly used presentation form of the user interface is a graphical user interface (Graphic User Interface, GUI), which refers to a user interface related to computer operations that is displayed in a graphical manner. It may be an interface element such as an icon, a window, a control, etc. displayed in a display screen of the electronic device, where the control may include a visual interface element such as an icon, a button, a menu, a tab, a text box, a dialog box, a status bar, a navigation bar, a Widget, etc.

In some embodiments, a system of display devices may include a Kernel (Kernel), a command parser (shell), a file system, and an application program. The kernel, shell, and file system together form the basic operating system architecture that allows users to manage files, run programs, and use the system. After power-up, the kernel is started, the kernel space is activated, hardware is abstracted, hardware parameters are initialized, virtual memory, a scheduler, signal and inter-process communication (IPC) are operated and maintained. After the kernel is started, shell and user application programs are loaded again. The application program is compiled into machine code after being started to form a process.

The system of the display device may include a Kernel (Kernel), a command parser (shell), a file system, and an application program. The kernel, shell, and file system together form the basic operating system architecture that allows users to manage files, run programs, and use the system. After power-up, the kernel is started, the kernel space is activated, hardware is abstracted, hardware parameters are initialized, virtual memory, a scheduler, signal and inter-process communication (IPC) are operated and maintained. After the kernel is started, shell and user application programs are loaded again. The application program is compiled into machine code after being started to form a process.

Referring to FIG. 4, in some embodiments, the system is divided into four layers, from top to bottom, an application layer (referred to as an "application layer"), an application framework layer (Application Framework layer) (referred to as a "framework layer"), a An Zhuoyun row (Android run) and a system library layer (referred to as a "system runtime layer"), and a kernel layer, respectively.

In some embodiments, at least one application program is running in the application program layer, and these application programs may be a Window (Window) program of an operating system, a system setting program, a clock program, or the like; or may be an application developed by a third party developer. In particular implementations, the application packages in the application layer are not limited to the above examples.

The framework layer provides an application programming interface (application programming interface, API) and programming framework for the application. The application framework layer includes a number of predefined functions. The application framework layer corresponds to a processing center that decides to let the applications in the application layer act. Through the API interface, the application program can access the resources in the system and acquire the services of the system in the execution.

As shown in fig. 4, the application framework layer in the embodiment of the present application includes a manager (manager), a Content Provider (Content Provider), and the like, where the manager includes at least one of the following modules: an Activity Manager (Activity Manager) is used to interact with all activities that are running in the system; a Location Manager (Location Manager) is used to provide system services or applications with access to system Location services; a Package Manager (Package Manager) for retrieving various information about an application Package currently installed on the device; a notification manager (Notification Manager) for controlling the display and clearing of notification messages; a Window Manager (Window Manager) is used to manage bracketing icons, windows, toolbars, wallpaper, and desktop components on the user interface.

In some embodiments, the activity manager is used to manage the lifecycle of the individual applications as well as the usual navigation rollback functions, such as controlling the exit, opening, fallback, etc. of the applications. The window manager is used for managing all window programs, such as obtaining the size of the display screen, judging whether a status bar exists or not, locking the screen, intercepting the screen, controlling the change of the display window (for example, reducing the display window to display, dithering display, distorting display, etc.), etc.

In some embodiments, the system runtime layer provides support for the upper layer, the framework layer, and when the framework layer is in use, the android operating system runs the C/C++ libraries contained in the system runtime layer to implement the functions to be implemented by the framework layer.

In some embodiments, the kernel layer is a layer between hardware and software. As shown in fig. 4, the kernel layer contains at least one of the following drivers: audio drive, display drive, bluetooth drive, camera drive, WIFI drive, USB drive, HDMI drive, sensor drive (e.g., fingerprint sensor, temperature sensor, pressure sensor, etc.), and power supply drive, etc.

The hardware or software architecture in some embodiments may be based on the description in the foregoing embodiments, and in some embodiments may be based on other similar hardware or software architectures, so long as the technical solution of the present application may be implemented.

In some embodiments, the display device may directly enter the preset vod program interface after being started, where the vod program interface may include at least a navigation bar 510 and a content display area located below the navigation bar 510, as shown in fig. 5, where the content displayed in the content display area may change with the change of the selected control in the navigation bar. The program in the application program layer can be integrated in the video-on-demand program and displayed through one control of the navigation bar, and can be further displayed after the application control in the navigation bar is selected.

In some embodiments, the display device may directly enter the display interface of the signal source selected last time after being started, or the signal source selection interface, where the signal source may be a preset video on demand program, or may be at least one of an HDMI interface, a live tv interface, etc., and after the user selects a different signal source, the display may display the content obtained from the different signal source. May be executed by the application program.

In some embodiments, the navigation bar 510 may be provided with a plurality of controls, and the display device may be configured to default to a page corresponding to the "recommended" control in the navigation bar 510 after being started, as shown in fig. 5, a content display area of the page may be provided with a carousel window 520 and a plurality of recommended bits 530, where the recommended bits on the right side of the carousel window 520 are columns corresponding to the carousel window 520.

In some embodiments, the column may have a conventional recommendation function, i.e., a URL is configured and a poster is loaded in the column, where the URL may correspond to a media asset, i.e., a poster of the media asset, and the media asset may be a video, a picture, or a video album including a plurality of videos. Configuration data for the column, such as URLs and posters, may come from the server.

In some embodiments, the configuration data of the column may or may not have advertisement parameters, where the advertisement parameters may be preset advertisement codes or advertisement tags.

In some embodiments, the URL of the column may correspond to a web page, which may be a promotional web page for a particular media asset or a promotional web page for a particular campaign.

In some embodiments, the carousel window 520 may be configured to play the media asset corresponding to each column in turn, for example, in fig. 5, the carousel window 520 is playing the media asset 1, and after playing the media asset 1, the carousel window may perform the cyclic play in the order of the media asset 2, the media asset 3, the media asset 4, the media asset 1, and the media asset 2 … ….

In some embodiments, the media corresponding to the column may be a picture, such as a media poster. The vod program may obtain the first storage path from the recommended bit data of the column, call the picture from the first storage path, and display the picture in the carousel window 520. To enable the playback of a picture, carousel window 520 may be a picture playback control, such as an image control.

In some embodiments, the media corresponding to the column may be video, such as a media trailer. The vod program may obtain the second storage path from the recommended bit data of the column, retrieve the video file from the second storage path, decode the video file by using the player resource to obtain video stream data, and then display the video stream data in the carousel window 520, where, in order to play the video, the carousel window 520 may be a player control, such as a MediaPlayer control, and the player resource may include a MediaServer (media services), a driver and a decoding chip. Taking the carousel window 520 as an example, the control calls the MediaServer, the driver and the decoding chip sequentially through the MediaPlayer, and can process the video file to obtain video stream data. It can be seen that when the carousel window plays, the player resources are occupied by the carousel window.

In some embodiments, the configuration data of the column of the carousel window 520 includes advertisement parameters, and the advertisement corresponding to the advertisement parameters may be a screen advertisement, where the screen advertisement may refer to an advertisement display form that the advertisement window excessively occupies a screen area, obstructs the user from watching the main visual content or affects the user to continue to operate, and the screen advertisement also needs to be played through the MediaPlayer control of the display device. In order to achieve a good advertising effect, some advertisement windows of the advertisement on the super screen are half-screen windows or full-screen windows which possibly occupy one half of the screen area, and some advertisement windows of the advertisement on the super screen can be dynamically changed, the advertisement windows are full-screen windows in the early stage of advertisement playing, and the advertisement windows are not full-screen windows in the later stage of advertisement playing; in order to avoid excessive interference to the content being watched by the user, some advertisement windows of the advertisement screen may also be transparent background, and part of the image of the interface below the advertisement window of the advertisement screen may be penetrated.

In some embodiments, since the advertisement parameter is not set in the video data of the media corresponding to the column but in the configuration data of the column, the current interface provided with the carousel window 520 needs to generate an advertisement window different from the carousel window to play the advertisement on the screen, and for differentiation, the carousel window may be referred to as a first play window, and the advertisement window may be referred to as a second play window. Because the first playing window is a carousel window, as long as the first playing window is located in the display range of the display device, or the preset area of the first playing window is located in the display range of the display device, the first playing window will continuously play, so that the advertisement on the screen of the user will meet the problem of playing the advertisement on the screen of the user simultaneously with the media of the first playing window in the playing device, and the playing at the same time can cause the occupation conflict of the resources of the player, so that the phenomenon of blocking or even the phenomenon of black screen of the display device occurs, and the user experience is affected. In some embodiments, in addition to the vod program interface shown in fig. 5, there may be a need to play advertisements in some other interfaces, such as a search interface, where playing advertisements may also cause the display device to get stuck or even black screen if the display device is playing a video through a non-carousel window.

In order to solve the above-mentioned technical problem, in some embodiments, after some specific pages are started, the display device may detect whether advertisement parameters exist in page data of the current interface, where the specific pages may be preset pages where advertisement requirements may exist, such as a top page of a video on demand program. If the advertisement parameter exists, judging whether the current interface has a first playing window which is playing, if so, stopping playing of the first playing window, starting the second playing window to play the advertisement corresponding to the advertisement parameter, closing the advertisement window after the advertisement is played, and then controlling the first playing window to continue playing. If the first playing window which is being played does not exist, a second playing window can be directly popped up on the current interface to play the advertisement corresponding to the advertisement parameter, and after the advertisement is played, the second playing window is closed. If the advertisement parameter does not exist, the carousel media asset is directly played.

To illustrate the above method for avoiding player resource occupation conflict, fig. 6 is a schematic flow chart of an advertisement playing method according to some embodiments. As shown in fig. 6, the advertisement playing method may include the steps of:

Step S110: and responding to the input operation, and displaying the current interface.

In some embodiments, the display device may request the home page data from the server after power-on, or may request the home page data from the server in response to an input operation from a user, such as an operation to enter the home page. And the server transmits the home page data to the display equipment, so that the display equipment can draw and display the home page according to the home page data. If the first page data includes data of the player control, a first playing window can be started on the first page to play the first video data corresponding to the player control, as shown in fig. 5, and the video data of the column is played through the carousel window on the current interface; if the home page data does not comprise the data of the player control, a playing window for playing video data is not started on the home page; if the home page data comprises the data of the picture playing control, a first playing window is started on the home page to play the picture data corresponding to the picture playing control.

Step S120: and detecting whether advertisement parameters exist in page data of the current interface.

In some embodiments, the display device may detect whether there are advertisement parameters in the page data of the current page issued by the server.

In some embodiments, the advertisement parameters may be present in configuration parameters of any control in the current page.

In some embodiments, the current page includes a carousel component that includes a carousel window and a column control for switching content displayed in the carousel window, and other controls. The carousel component can play the media content corresponding to the column control in the carousel window in a time-sharing mode. The detecting whether the advertisement parameter exists in the page data of the current interface may be detecting whether the advertisement parameter exists in the data corresponding to the column control to be played by the carousel window in the current interface.

Step S130: if the advertisement parameter exists, and the first playing window playing the first video data exists on the current interface, automatically pausing the playing of the first playing window, starting a second playing window in the upper image layer of the current interface to play the second video data corresponding to the advertisement parameter, closing the second playing window after the second video data is completely played, and controlling the first playing window to continue playing.

In some embodiments, in order to ensure the advertisement playing effect, when a first playing window for playing the first video data exists on the current interface, second video data corresponding to the advertisement parameter may be acquired from the server, a new layer may be generated above the current interface, where the layer may be provided with a player control, and the player control displays a second playing window to play the second video data. And during the playing of the second playing window, the playing of the first playing window is paused, so that the occupation conflict of player resources is avoided.

In some embodiments, after the second playing window finishes playing the second video data, the layer of the second playing window may be revoked, and the first playing window is controlled to resume playing.

In some embodiments, the first play window may be a carousel window.

In some embodiments, the carousel window may present video content. In some embodiments, the carousel window may also be used to display a picture corresponding to the column control. The display of the pictures does not need to occupy the player resources, so that when the pictures corresponding to the columns are displayed in the carousel windows, the display of the carousel windows does not need to be paused, and the advertisement of the super screen corresponding to the columns can be directly played in the second playing window.

Step S140: if the advertisement parameter exists and the first playing window which is playing the first video data does not exist in the current interface, starting the second playing window in the upper image layer of the current interface to play the second video data corresponding to the advertisement parameter, and closing the second playing window after the second video data is played.

In some embodiments, if the current interface does not have the first playing window for playing the first video data, the second video data corresponding to the advertisement parameter may be obtained from the server, and a new layer may be generated above the current interface, where the layer may be provided with a player control, and the player control displays a second playing window to play the second video data.

In some embodiments, when the carousel window is a first play window using a player resource, the absence of the first play window that is playing the first video data may mean that the carousel window is absent.

In some embodiments, if the carousel window is configured to display video data played by a player or to present a picture loaded by a picture display control, then the absence of the first play window that is playing the first video data may be that the carousel window did not present video data played by the player.

In some embodiments, the current page may also not include a carousel component, and the first playback window may be a window component in the current page.

In some embodiments, the first playback window is configured to occupy player resources when playing video data and to not occupy player resources when displaying pictures.

In some embodiments, after the second video data is played by the second playing window, the layer of the second playing window may be revoked.

In some embodiments, when the media asset played in the first playing window is a picture, the first playing does not occupy player resources, so before the advertisement is played, the playing of the first playing can be stopped, and the advertisement and the media asset in the media asset window can be played at the same time.

In some embodiments, when it is detected that the first playing window exists in the page, it is further detected whether an advertisement parameter exists in the page data of the current interface.

As can be seen from fig. 6, the data of the current interface may or may not have advertisement parameters, and thus, the scene of the current interface may be a scene that needs to play the advertisement of the super screen, or may be a scene that does not need to play the advertisement of the super screen, where in some embodiments, even if the advertisement parameters are present, if the data returned by the server is empty, the scene that does not need to play the advertisement of the super screen is also a scene that does not need to play the advertisement of the super screen. During the advertisement playing period, the phenomenon that the display equipment is blocked or even is blocked due to the conflict of the calling of the player resources can be avoided by suspending the playing of the media resource window which is playing the media resource on the current interface, wherein the media resource window can be a carousel window or a non-carousel window.

FIG. 7 illustrates a timing diagram of media playback for a non-super screen advertisement, according to some embodiments, for a non-super screen advertisement scenario; for a scene with a super screen advertisement, fig. 8 shows a timing diagram of super screen advertisement playing when the carousel media asset is a picture according to some embodiments, and fig. 9 illustrates a timing diagram of super screen advertisement playing when the carousel media asset is a video according to some embodiments.

Referring to fig. 7, in some embodiments, the display device may request the home page data from the server after power-on, or may request the home page data from the server after receiving an operation input by a user, such as an operation to enter the home page, in response to the input operation. The server transmits the home page data to the display device, so that the display device can draw and display the current interface shown in fig. 5 according to the home page data.

In some embodiments, the first page data issued by the server, that is, the data of the current interface, may include recommendation bit data, where the recommendation bit data may include advertisement parameters or may not include advertisement parameters, where the advertisement parameters may include an adCode and a codeType, and the advertisement type may be a screen advertisement. For example, when a user starts up for the first time on a day and enters the home page, the home page data issued by the server contains advertisement parameters, when the user enters the home page again within a period of time, the home page data issued by the server does not contain advertisement parameters, and when the user enters the home page again after the period of time is exceeded, the home page data issued by the server contains advertisement parameters, and the server can be further configured to issue advertisement parameters for not more than 3 times in one day so as to ensure the viewing experience of the user.

In some embodiments, after entering the home page of the vod program shown in fig. 5, the display device may include data of a player control according to the home page data, and in the data of the player control, the media asset played by the player control is media asset corresponding to a plurality of columns, and the playing mode is carousel, so that the home page including a carousel window may be generated, the carousel window is controlled to play one carousel media asset, and then the media assets corresponding to the plurality of columns are automatically and circularly played. The user can also press the up key and the down key on the remote controller to switch the focus of the display device between the columns, when the display focus is positioned on one of the columns, the user presses the confirm key on the remote controller, the carousel window can play the media corresponding to the column, and after the media is played, the next media is automatically played.

In some embodiments, after entering the home page of the vod program shown in fig. 5, the display device may include data of an image playing control according to the home page data, and in the data of the image playing control, media materials played by the image playing control are pictures corresponding to a plurality of columns, and a playing mode is carousel, so that the home page including a carousel window may be generated, the carousel window is controlled to play a picture corresponding to one column, and then the pictures corresponding to the plurality of columns are automatically and circularly played. The user can also press the up key and the down key on the remote controller to switch the focus of the display device between the columns, when the display focus is positioned on one of the columns, the user presses the confirm key on the remote controller, the carousel window can display the picture corresponding to the column, and after the preset time, the next picture is automatically played. In some embodiments, the advertisement parameter may be located in the column data of a certain column of the carousel window, and when the carousel window plays the media corresponding to one of the columns, the server indicates that the advertisement data is not arranged for the column according to that the column data of the column does not include the advertisement parameter.

In some embodiments, when playing the media corresponding to one of the columns, the carousel window may refer to any time between when the last carousel is cut and when the current carousel is cut.

In some embodiments, when the carousel window plays the media corresponding to one of the columns, according to the advertisement parameter contained in the column data of the column, the server indicates that the server lays out the advertisement for the column, and the carousel window can send the advertisement parameter to the carousel SDK (Software Development Kit ).

In some embodiments, the carousel SDK may be a packaging tool for a carousel window, and may implement packaging of functions of carousel services such as a channel carousel service, a live carousel service, and carousel related services such as a picture carousel service, a short video carousel service, and the like. Since the advertisement of the super screen is strongly related to the picture carousel service and the short video carousel service in the carousel SDK, therefore, specific logic of advertisement on screen of Baba is encapsulated in the carousel SDK, advertisement data of the advertisement of the super screen of the carousel window can be requested by using the carousel SDK. After receiving the advertisement parameters sent by the carousel window, the carousel SDK may generate an advertisement request according to the advertisement parameters, and call an interface of the carousel SDK to send the advertisement request to a server to request advertisement data, where the advertisement request may include a display device identifier and advertisement parameters, such as adCode, codeType, where the display device identifier may be identity information of a display device, each display device has a unique display device identifier, the requested advertisement data may include a URL (uniform resource locator) and an advertisement size of an advertisement, and the advertisement size may include advertisement resolution.

In some embodiments, the server may be provided with an advertising terminal service and advertising background. The advertising terminal service can be used for controlling the playing of advertisements on the display device, including the playing of a start-up advertisement, the playing of a top page advertisement, and the like, wherein the top page advertisement can comprise a screen-in-super advertisement. The advertisement terminal service may be an application program set on the server, and the carousel SDK belongs to a video on demand program set on the display device, and the carousel SDK may request advertisement data from the advertisement terminal service across processes, and a specific data interaction manner may be to obtain the data through a ContentProvider. The advertising background may store video files of advertisements. Different advertisements may originate from different advertisement backoffice, wherein the advertisement backoffice of the display device side may be deployed on the same server as the advertisement terminal service, or may be deployed on different servers, and the advertisement backoffice of the third party may be deployed on different servers than the advertisement terminal service. When the advertising terminal service and the advertising background are deployed on different servers, the advertising terminal service may interact with the advertising background over a network.

In some embodiments, after receiving the advertisement request of the carousel SDK, the advertisement terminal service may request advertisement data from the advertisement background through the network according to the advertisement request, and the advertisement background may determine whether to return the advertisement data to the advertisement terminal service according to a preset rule. For example, the advertisement background may store an advertisement request record of each display device, determine, according to a display device identifier in the advertisement request, whether to return advertisement data corresponding to the advertisement parameter to the display device, and if the number of times the display device requests the advertisement data corresponding to the advertisement parameter on the same day does not exceed a preset number of times, or the time from the last time the display device requests the advertisement data corresponding to the advertisement parameter has exceeded a specified time, return a request result including the advertisement data to the advertisement terminal service, otherwise, return a request result not including the advertisement data. Of course, the advertisement background may also determine whether to return advertisement data to the advertisement terminal service according to other rules, for example, the advertisement data corresponding to the advertisement parameter is deleted, and a request result not including the advertisement data is returned to the advertisement terminal service.

In some embodiments, the advertising terminal service may also store an advertisement request record for each display device. After receiving the advertisement request of the carousel SDK, the advertisement terminal service can also determine whether to request advertisement data to the advertisement background according to the frequency and time interval of the advertisement request of the display device in the advertisement request record.

In some embodiments, after receiving the request result of the advertisement background, the advertisement terminal service may feed back the request result to the carousel SDK of the display device, where the carousel SDK may parse the request result, determine whether advertisement data exists in the request result, and then feed back the determined result to the carousel window.

In some embodiments, if the request result does not include advertisement data, the advertisement window indicates that no advertisement is displayed on the screen, and the carousel window may play carousel media according to the request result that the request result does not include advertisement data.

In some embodiments, if the request result includes advertisement data, it indicates that there is a screen advertisement currently, and the screen advertisement needs to be played.

As can be seen from fig. 7, after the carousel media asset is played, if there is no advertisement parameter in the data of each column or there is an advertisement parameter in the data of a certain column, but when the server requests advertisement data, the server does not return the advertisement data, it is determined that there is no advertisement on the screen, and the carousel media asset can be played all the time.

In some embodiments, the display device may end playing the carousel media asset after the user exits the current interface provided with the carousel window.

Referring to fig. 8, a timing diagram of advertisement playing of a super screen when the carousel media asset is a picture according to some embodiments is shown in fig. 8, if advertisement parameters are detected when the carousel media asset is a picture, advertisement data may be requested from a server, and after the advertisement data is requested, the super screen advertisement may be directly played on the current interface.

In some embodiments, when the carousel asset is a picture, the carousel window is controlled to play the carousel, and meanwhile, the screen advertisement is played on the current interface because the carousel asset is not in conflict with the playing of the screen advertisement to generate player resources. Because the advertisement of the super screen is a full screen advertisement, if the background color of the advertisement of the super screen is a non-transparent color, when the advertisement of the super screen is played, the user may only watch the advertisement of the super screen and not watch the carousel media asset, and if the background color of the advertisement of the super screen is a transparent color, the image of the advertisement of the super screen may only partially shield the carousel window, and the user may still watch a partial image of the carousel media asset.

In some embodiments, when the carousel media asset is a picture, if the playing picture of the carousel media asset is non-transparent, the playing effect of the advertisement on the screen will still be affected to a certain extent, so that the carousel window can be controlled to pause playing the carousel media asset when the advertisement on the screen is played, and the effect of the advertisement on the screen is prevented from being affected by the picture change of the carousel media asset.

In some embodiments, the picture of the pause playing carousel may be a timing of pausing the display time of the current carousel asset, so as to avoid triggering automatic switching of the carousel asset after the time reaches a preset duration.

In some embodiments, before playing the advertisement on the screen, a layer for playing the advertisement on the screen may be generated above the current interface, and a picture playing control is set on the layer. The picture playing control is used for playing the second video data, namely the advertisement data, through the second playing window.

In some embodiments, the picture playing control is further configured to respond only to the exit instruction, and the layer below the second playing window does not respond to the control instruction input by the user when the second playing window plays, so that during the playing of the screen-based advertisement, the user cannot control the display interface below the screen-based advertisement except for exiting the playing, and the display interface below the screen-based advertisement is prevented from being changed to affect the playing effect of the screen-based advertisement.

In some embodiments, before playing the advertisement of the super screen, coordinate data of the carousel window may be further obtained, then an occlusion picture with a size corresponding to the coordinate data is generated, and a layer for setting the occlusion picture is added between the layer corresponding to the second video data and the current interface, so that during playing of the advertisement of the super screen, the content of the carousel window is occluded by the occlusion picture.

In some embodiments, the occlusion picture may also cover a carousel window and a column.

In some embodiments, when the carousel media asset is a picture, the current background color can be obtained, the color same as or similar to the background color is selected as the color of the shielding picture, the shielding image is set to be a solid-color picture, and the situation that the display effect of the advertisement on the screen is influenced due to the fact that the color of the shielding picture is larger than the background contrast is avoided. Of course, the color of the shielding picture can be set to be close to that of the advertisement on the screen, so that the shielding picture and the advertisement on the screen are integrated in the display effect.

In some embodiments, after the advertisement playing of the advertisement on the advertisement screen is completed, related resources and UI display of the advertisement on the advertisement screen can be cleared, so that the carousel picture played by the carousel window is not blocked, wherein clearing the UI display can refer to cancelling the layer of the advertisement on the advertisement screen on the current interface.

In some embodiments, after the advertisement playing of the advertisement on the advertisement screen is completed, the advertisement terminal service may report an advertisement playing log of the advertisement on the advertisement screen to the advertisement terminal service, so that the advertisement terminal service may record the time and frequency of playing the advertisement on the advertisement screen of the display device according to the advertisement playing log of the advertisement on the advertisement screen.

As can be seen from fig. 8, after the carousel media asset is played, if the advertisement parameter is included in the data of the column, the carousel media asset can be played while the advertisement on the screen is played according to the advertisement parameter and the advertisement data requested from the server is the picture data.

Referring to fig. 9, a timing diagram of advertisement playing on a display screen when the carousel media asset is video according to some embodiments is shown in fig. 9, if advertisement parameters are detected when the carousel media asset is video, advertisement data may be requested from a server, and after the advertisement data is requested, the advertisement on the display screen may be directly played on the current interface.

In some embodiments, when the carousel asset is a video, the carousel asset and the advertisement of the screen will play simultaneously to generate a conflict of player resources, so after the second video data is acquired from the server, the play position of the carousel asset can be recorded, and then the first play window is controlled to pause the play, and the advertisement of the screen is played on the current interface. Because the advertisement of the super screen is a full screen advertisement, if the background color of the advertisement of the super screen is a non-transparent color, when the advertisement of the super screen is played, the user may only watch the advertisement of the super screen and cannot watch the carousel media asset, and if the background color of the advertisement of the super screen is a transparent color, the image of the advertisement of the super screen may only partially block the first playing, and the user may still watch a partial image of the carousel media asset.

In some embodiments, when the carousel media asset is a video, if the playing picture of the carousel media asset is non-transparent, the playing effect of the advertisement on the screen will still be affected to a certain extent, so that an occlusion image may be generated, the occlusion image may be a solid-color picture, and when the advertisement on the screen is played, the position of the occlusion image is set to be consistent with the position of the first playing window, so that the influence of the content of the first playing window on the advertisement playing effect is reduced. The occlusion image may be the same or similar in color as the background color of the current interface.

In some embodiments, after the advertisement on the super screen is played, related resources and UI display of the advertisement on the super screen can be cleared, so that the carousel picture played by the carousel window is not blocked, wherein clearing the UI display can refer to cancelling the layer of the advertisement on the super screen on the current interface.

In some embodiments, after the advertisement on the screen is played, the carousel media asset may be played from the playing position recorded when the advertisement on the screen is paused, so that the carousel media asset continues to be played in the first playing window.

As can be seen from fig. 9, after the carousel media asset is played, if the advertisement parameter is included in the data of the column, the advertisement data requested to the server according to the advertisement parameter is video data, and the carousel media asset can be played continuously after the advertisement of the super screen is played.

Referring to fig. 10, an interface diagram of a display advertisement is shown when the display advertisement is played, in fig. 10, the background color of the display advertisement is transparent, the display advertisement is partially blocked from the carousel window, if the carousel window plays a picture, the carousel window can keep the cyclic play during the display advertisement playing process, and if the carousel window plays a video, the carousel window can pause the play during the display advertisement playing process.

Referring to fig. 11, an interface diagram of a display advertisement is shown when the display advertisement is played, in fig. 11, the background color of the display advertisement is transparent, the display advertisement is partially blocked from the carousel window, if the carousel window plays a picture, the carousel window can keep the cyclic play during the display advertisement playing process, and if the carousel window plays a video, the carousel window can pause the play during the display advertisement playing process. In fig. 11, a picture is superimposed on the carousel window, and the layer of the picture is located between the layer of the advertisement on the screen and the layer of the carousel window, so that the carousel window can be shielded, and the playing effect of the advertisement on the screen is ensured.

In some embodiments, the color of the picture superimposed at the carousel window may be a color within a preset color difference range with the background color of the current interface, and the preset color difference range may be determined according to the actual situation.

In some embodiments, the color of the picture superimposed at the carousel window may be a color within a preset color difference range from the background color of the advertisement, occluding the media window.

Referring to fig. 12, an interface diagram of a display advertisement is shown when the display advertisement is played, in fig. 12, the background color of the display advertisement is non-transparent, the display advertisement covers the entire carousel window, if the carousel window plays a picture, the carousel window can keep the cyclic play during the display advertisement playing, and if the carousel window plays a video, the carousel window can pause the play during the display advertisement playing. The content of the carousel window does not influence the playing effect of the advertisement on the screen.

In some embodiments, after the advertisement on the super screen is played, player resources occupied by the advertisement on the super screen during playing and UI display of the advertisement on the super screen can be cleared, and the carousel window is controlled to continue playing carousel video. In some embodiments, after the advertisement playing of the advertisement on the advertisement screen is completed, the advertisement terminal service may report an advertisement playing log of the advertisement on the advertisement screen to the advertisement terminal service, so that the advertisement terminal service may record the time and frequency of playing the advertisement on the advertisement screen of the display device according to the advertisement playing log of the advertisement on the advertisement screen.

In some embodiments, when the carousel SDK calls the player resource to play the advertisement of the screen, the situation that the advertisement of the screen fails to play may occur due to some anomalies, at this time, the player resource occupied by the advertisement of the screen during playing and the UI display of the advertisement of the screen may be cleared, the carousel window is controlled to continue playing the carousel video, and the display device is prevented from being blocked due to the failure of playing the advertisement of the screen.

According to the embodiment of the application, if the current page has the media window for playing the video during the advertisement playing, the media window is paused to play, so that the situation that the playing of the advertisement conflicts with the resource calling of the player caused by the playing of the media window is avoided, the problems of black screen, blocking and the like of the display equipment during the playing of the advertisement are solved, and the advertisement playing effect and the user experience are improved.

Since the foregoing embodiments are all described in other modes by reference to the above, the same parts are provided between different embodiments, and the same and similar parts are provided between the embodiments in the present specification. And will not be described in detail herein.

It should be noted that in this specification, relational terms such as "first" and "second" and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a circuit structure, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such circuit structure, article, or apparatus. Without further limitation, the statement "comprises" or "comprising" a … … "does not exclude the presence of other identical elements in a circuit structure, article or apparatus that comprises the element.

Other embodiments of the application will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure of the application herein. This application is intended to cover any variations, uses, or adaptations of the application following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the application pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.

The above embodiments of the present application do not limit the scope of the present application.

Claims

1. A display device, characterized by comprising:

a display;

a controller coupled to the display, the controller configured to:

responding to the input operation, and displaying a current interface;

detecting whether an advertisement parameter exists in page data of the current interface and whether a first playing window exists in the current page, wherein the advertisement parameter characterizes that the current interface is configured with an advertisement of a screen, the advertisement of the screen is an advertisement display form which needs to call player resources to play and prevents a user from watching main visual content or affects the continuous operation of the user in the display process;

If the advertisement parameters exist, a first playing window in the current interface plays first video data, a second playing window is started in a layer above the current interface to play second video data corresponding to the advertisement parameters, the playing of the first playing window is automatically paused to avoid conflict of player resource occupation, after the second video data is completely played, the second playing window is closed, the layer is withdrawn, and the first playing window is controlled to continue playing so that a user can continuously watch the content played by the first playing window;

if the advertisement parameters exist, and the first playing window in the current interface is displaying a picture, the first video data is not played, the second playing window is started in the upper layer of the current interface to play the second video data corresponding to the advertisement parameters, and the first playing window does not need to be paused, and after the second video data is played, the second playing window is closed so that a user can continuously watch the content displayed by the first playing window.

2. The display device of claim 1, wherein the detecting whether the advertisement parameter exists in the page data of the current interface comprises:

the page data includes the column data.

3. The display device of claim 1, wherein starting a second playback window in an upper layer of the current interface to play second video data corresponding to the advertisement parameter comprises:

4. The display device of claim 1, wherein the controller is further configured to:

5. The display device according to claim 1, wherein inserting a preset picture below the second video data corresponding layer comprises:

acquiring coordinate data of the second playing window;

generating an occlusion picture with a size corresponding to the coordinate data;

adding a layer for setting an occupied shielding picture between the second video data corresponding layer and the current interface, wherein the position of the shielding picture corresponds to the coordinate data;

when the advertisement is played, the first playing window is blocked by the picture with the color and the background color of the advertisement within the preset color difference range.

6. The display device of claim 1, wherein the controller is further configured to:

and according to the advertisement parameters, requesting the server for second video data corresponding to the advertisement parameters.

7. A display device, characterized by comprising:

a display;

a controller coupled to the display, the controller configured to:

responding to input operation, displaying a current interface, wherein the current interface is provided with a first playing window and column positions, the first playing window is used for circularly displaying image data corresponding to the column positions, the image data comprises at least one of picture data and dynamic image data, and the dynamic image data refers to image data which needs to be called for playing by a player;

When second video data issued by a server is received and the first playing window displays dynamic image data, automatically pausing the playing of the first playing window to avoid conflict of player resource occupation, starting a second playing window to play the second video data on a layer above the current interface, canceling the layer after the second video data is played, and automatically recovering the playing of the dynamic image by the first playing window, wherein the second video data is an advertisement display form which needs to call the player resource to play and prevents a user from watching main visual content or influences the continuous operation of the user in the display process;

when second video data issued by a server is received and the first playing window displays picture data, a second playing window is started to play the second video data directly on a picture layer above the current interface, before the second video data is played, coordinate data of the first playing window are obtained and a shielding image corresponding to the coordinate data is generated, a picture layer provided with the shielding image is added between the picture layer corresponding to the second video data and the current interface, the color of the shielding image and the background color of the picture data are within a preset color difference range, and after the second video data are played, the picture layer is cancelled.

8. The display device of claim 7, wherein the current interface is provided with a plurality of columns, and the first playing window is configured to circularly display image data corresponding to the plurality of columns.

9. An advertisement playing method, comprising the steps of:

detecting whether advertisement parameters exist in page data of a current interface and whether a first playing window exists in the current page, wherein the advertisement parameters represent that the current interface is configured with a screen-super advertisement, the screen-super advertisement is an advertisement display form which needs to call player resources to play and prevents a user from watching main visual content or affects the continuous operation of the user in the display process;

10. An advertisement playing method, comprising the steps of: