CN116708390A

CN116708390A - Display device, method for displaying patch advertisement, and storage medium

Info

Publication number: CN116708390A
Application number: CN202310575308.8A
Authority: CN
Inventors: 薛涛; 孙鲁兵; 范传恒
Original assignee: Juhaokan Technology Co Ltd
Current assignee: Juhaokan Technology Co Ltd
Priority date: 2023-05-19
Filing date: 2023-05-19
Publication date: 2023-09-05

Abstract

The present disclosure relates to a display device, a method of displaying a patch advertisement, and a storage medium. Receiving a media asset playing instruction, wherein the media asset playing instruction carries identification information of a target media asset; acquiring media asset data from a first server based on the identification information; acquiring configuration information and advertisement data of a target patch advertisement from a second server; the configuration information includes: transparency parameters corresponding to different video frames in the media asset data, transparent area parameters corresponding to different video frames in the media asset data, and a preset playing time period; and displaying the content of the target video frame in the media data display layer, displaying the advertisement data in the advertisement display layer in a preset playing time period, wherein the advertisement data is displayed in a target area of the advertisement display layer in a target transparency, the target area is determined according to a transparent area parameter corresponding to the target video frame, the target transparency is the transparency corresponding to the target video frame, and the advertisement display layer is positioned on the upper layer of the media data display layer.

Description

Display device, method for displaying patch advertisement, and storage medium

Technical Field

The disclosure relates to the field of video technology, and in particular, to a display device, a method for displaying a patch advertisement, and a storage medium.

Background

The video patch advertisement refers to a video advertisement played by a video, a head, a tail or a plug of text content in a content sharing website. Wherein, the patch advertisement is divided into a front patch advertisement, a middle patch advertisement and a rear patch advertisement, and the time length is divided into 5 seconds, 15 seconds, 30 seconds, 60 seconds and even longer. The front patch advertisement is an advertisement appearing before video playing, the middle patch advertisement is an advertisement appearing midway during video playing, and the rear patch advertisement is an advertisement appearing after video playing is finished.

At present, when the patch advertisement is played, the positive content can be completely shielded, so that a user cannot watch the positive played content in advance, and the user cannot have enough power to watch the complete patch advertisement because the positive content cannot be predicted, thereby leading to lower playing rate of the patch advertisement. The finish playing rate refers to how many people in a user playing a video finish watching the video completely. Therefore, how to improve the playback rate of the patch advertisement is a technical problem that needs to be solved currently.

Disclosure of Invention

In order to solve the above technical problems or at least partially solve the above technical problems, the present disclosure provides a display device, a method for displaying a patch advertisement, and a storage medium, which can improve the playback rate of the patch advertisement.

In a first aspect, the present disclosure provides a display device comprising:

a controller configured to:

receiving a media asset playing instruction, wherein the media asset playing instruction carries identification information of a target media asset;

acquiring media asset data from a first server based on the identification information of the target media asset;

acquiring configuration information and advertisement data of a target patch advertisement from a second server; the configuration information includes: transparency parameters corresponding to different video frames in the media asset data, transparent area parameters corresponding to different video frames in the media asset data, and a preset playing time period;

and displaying the content of the target video frame in the media data in a media display layer, and displaying the advertisement data in an advertisement display layer in a preset playing time period, wherein the advertisement data is displayed in a target area of the advertisement display layer in a target transparency, the target area is determined according to a transparent area parameter corresponding to the target video frame, the target transparency is the transparency corresponding to the target video frame, and the advertisement display layer is positioned on the upper layer of the media display layer.

As an alternative implementation of the embodiment of the present invention, the controller is further configured to:

Before the configuration information and the advertisement data of the target patch advertisement are obtained from the second server, the method further comprises the following steps:

acquiring a user permission identifier;

determining whether the user has VIP authority according to the user authority identification;

and when the user does not have the VIP right, acquiring configuration information and advertisement data of the target patch advertisement from the second server.

As an optional implementation manner of the embodiment of the present invention, the target media asset corresponds to N patch advertisements, and when the target patch advertisement is not an Nth patch advertisement, N is an integer greater than or equal to 1;

the controller is further configured to:

acquiring a second preset playing time period from the second server; the second preset playing time period is a preset playing time period corresponding to the next patch advertisement of the target patch advertisement.

acquiring the playing progress of the target media asset in real time;

and when the difference value between the time corresponding to the playing progress of the target media asset and the starting time of the second preset playing time period is smaller than the preset duration, acquiring configuration information and advertisement data corresponding to the next patch advertisement of the target patch advertisement from the second server.

before the starting time of the preset playing time period, acquiring the resource acquisition progress of the target media resource;

when the moment corresponding to the resource acquisition progress of the target media asset is greater than or equal to the ending moment of the preset playing time period, displaying the content of the target video frame in the media asset data in a media asset display layer, and displaying the advertisement data in an advertisement display layer in the preset playing time period; the advertisement data is displayed in a target area of the advertisement display layer in a first target transparency, wherein the first target transparency is preset transparency;

when the moment corresponding to the resource acquisition progress of the target media asset is smaller than the ending moment of the preset playing time period, displaying the content of the target video frame in the media asset data in a media asset display layer, and displaying the advertisement data in an advertisement display layer in the preset playing time period; and displaying the advertisement data in a target area of the advertisement display layer with a second target transparency, wherein the second target transparency is 0.

and in the preset playing time period, if an advertisement skipping instruction is received, skipping to the detail page of the target patch advertisement, and suspending playing the target media asset.

in a first playing time period, pausing playing the target media asset; the first playing time period is used for representing time periods except the preset playing time period in the total time period of playing the patch advertisement.

In a second aspect, there is provided a method for displaying a patch advertisement, the method comprising:

As an optional implementation manner of the embodiment of the present invention, before the obtaining, from the second server, the configuration information and the advertisement data of the target patch advertisement, the method further includes:

acquiring a user permission identifier;

The controller is further configured to:

As an optional implementation manner of the embodiment of the present invention, after obtaining the second preset playing period from the second server, the method further includes:

acquiring the playing progress of the target media asset in real time;

As an optional implementation manner of the embodiment of the present invention, the method further includes:

In a third aspect, there is provided a computer readable storage medium comprising: the computer-readable storage medium has stored thereon a computer program which, when executed by a processor, implements a method of displaying a patch advertisement as shown in the second aspect.

Compared with the prior art, the technical scheme provided by the embodiment of the disclosure has the following advantages: receiving a media asset playing instruction, wherein the media asset playing instruction carries identification information of a target media asset, and acquiring media asset data of the target media asset from a first server based on the identification information of the target media asset; and acquiring configuration information and advertisement data of the target patch advertisement from a second server, wherein the configuration information comprises: transparency parameters corresponding to different video frames in the media asset data, transparent area parameters corresponding to different video frames in the media asset data, and a preset playing time period; and displaying the content of the target video frame in the media data display layer, and displaying the advertisement data in the advertisement display layer in a preset playing time period. The advertisement data is displayed in the target area of the advertisement display layer with target transparency, and the advertisement display layer is positioned on the upper layer of the media information display layer, so that when the patch advertisement is played, the advertisement data corresponding to the target area can be transparently displayed, so that the media information data positioned on the lower layer is not blocked by the advertisement data on the upper layer, and the target area is determined according to the transparent area parameters corresponding to the target video frame, wherein the target transparency is the transparency corresponding to the target video frame, namely, the transparent areas corresponding to different video frames are different in transparency, so that different media information contents support to transparently display different areas, and therefore, when a user views the patch advertisement, the user can view the content of the target video frame played on the next layer of the advertisement display layer through the target area, and the user is attracted to completely view the patch advertisement in advance by means of the positive film content, so that the playing rate of the patch advertisement is further improved.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure.

In order to more clearly illustrate the embodiments of the present disclosure or the solutions in the prior art, the drawings that are required for the description of the embodiments or the prior art will be briefly described below, and it will be obvious to those skilled in the art that other drawings can be obtained from these drawings without inventive effort.

FIG. 1A is a schematic diagram of a playing interface of a front patch advertisement in the prior art during the playing process;

FIG. 1B is a schematic illustration of a scenario in which a display device interacts with a server according to one or more embodiments of the present disclosure;

FIG. 1C is a block diagram of a hardware configuration of a control device 100 according to one or more embodiments of the present disclosure;

fig. 2 is a hardware configuration block diagram of a display device 200 in accordance with one or more embodiments of the present disclosure;

FIG. 3A is a schematic diagram of a software configuration in a display device 200 according to one or more embodiments of the present disclosure;

FIG. 3B is a schematic diagram of an icon control page display for an application in display device 200 in accordance with one or more embodiments of the present disclosure;

FIG. 4 is a flow diagram of a method of displaying a patch advertisement according to one or more embodiments of the present disclosure;

FIG. 5A is one of the illustrative views of a playback interface during playback of a patch advertisement in accordance with one or more embodiments of the present disclosure;

FIG. 5B is a second diagram of a playback interface during playback of a patch advertisement according to one or more embodiments of the present disclosure;

FIG. 5C is a third illustrative view of a playback interface during playback of a patch advertisement in accordance with one or more embodiments of the present disclosure;

fig. 6 is a schematic diagram of an interaction flow between a display device and a server according to an embodiment of the disclosure.

Detailed Description

In order that the above objects, features and advantages of the present disclosure may be more clearly understood, a further description of aspects of the present disclosure will be provided below. It should be noted that, without conflict, the embodiments of the present disclosure and features in the embodiments may be combined with each other.

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present disclosure, but the present disclosure may be practiced otherwise than as described herein; it will be apparent that the embodiments in the specification are only some, but not all, embodiments of the disclosure.

The terms first, second, third and the like in the description and in the claims and in the above-described figures are used for distinguishing between similar or similar objects or entities and not necessarily for describing a particular sequential or chronological order, unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.

The terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or apparatus that comprises a list of elements is not necessarily limited to all elements explicitly listed, but may include other elements not expressly listed or inherent to such product or apparatus.

In the prior art, referring to fig. 1A, in the previous patch advertisement, when the previous patch advertisement is played, the content of the video feature film can be completely shielded, so that the user cannot predict the content played by the video feature film, and meanwhile, along with the increase of the time length of the previous patch advertisement, the user has insufficient power to watch the complete patch advertisement, and further, the playing rate of the patch advertisement is lower.

Based on the above-mentioned problems, in an embodiment of the present disclosure, a display device receives a media asset playing instruction, where the media asset playing instruction carries identification information of a target media asset, and based on the identification information of the target media asset, media asset data of the target media asset is obtained from a first server based on the identification information of the target media asset; and acquiring configuration information and advertisement data of the target patch advertisement from a second server, wherein the configuration information comprises: transparency parameters corresponding to different video frames in the media asset data, transparent area parameters corresponding to different video frames in the media asset data, and a preset playing time period; and displaying the content of the target video frame in the media data display layer, and displaying the advertisement data in the advertisement display layer in a preset playing time period. The advertisement data is displayed in the target area of the advertisement display layer with target transparency, and the advertisement display layer is positioned on the upper layer of the media information display layer, so that when the patch advertisement is played, the advertisement data corresponding to the target area can be transparently displayed, so that the media information data positioned on the lower layer is not blocked by the advertisement data on the upper layer, and the target area is determined according to the transparent area parameters corresponding to the target video frame, wherein the target transparency is the transparency corresponding to the target video frame, namely, the transparent areas corresponding to different video frames are different in transparency, so that different media information contents support to transparently display different areas, and therefore, when a user views the patch advertisement, the user can view the content of the target video frame played on the next layer of the advertisement display layer through the target area, and the user is attracted to completely view the patch advertisement in advance by means of the positive film content, so that the playing rate of the patch advertisement is further improved.

As shown in fig. 1A, fig. 1A is a schematic application scenario diagram of a method for displaying a patch advertisement according to an embodiment of the present disclosure, and in fig. 1A, a user may operate a display device 200 through a control apparatus 100 or a terminal device 300. For example, the user enters a play detail page of a movie of a video play application of the display device 200 through the control apparatus 100 or the terminal device 300. The display device 200 acquires identification information of the movie, wherein the identification information may include, but is not limited to, an ID of the movie, license plate information of the application, and the like. Sending a request to a server, and obtaining a playing address of the film and configuration information of a patch advertisement corresponding to the film, wherein the configuration information comprises: play address, target transparency, target area, and preset play time period. In the preset playing time period, the display device 200 controls the display to transparently display the target patch advertisement in the target area according to the playing address of the patch advertisement, and display the film according to the playing address of the film.

In some embodiments, the display device 200 is also in data communication with a server 400. The display device 200 may be permitted to make communication connections via a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the display device 200. The server 400 may be a cluster, or may be multiple clusters, and may include one or more types of servers.

In some embodiments, the control apparatus 100 may be a remote controller, and the communication between the remote controller and the display device includes infrared protocol communication or bluetooth protocol communication, and other short-range communication modes, and the display device 200 is controlled by a wireless or wired mode. The user may input user instructions by means of keys on a remote control, voice input, control panel input, etc., to control the display device 200. Fig. 1B exemplarily shows a block diagram of a configuration of the control apparatus 100. Referring to fig. 1B, the control device 100 includes a controller 110, a communication interface 130, a user input/output interface 140, a storage device, and a power supply. The control apparatus 100 may receive an input operation instruction of a user and convert the operation instruction into an instruction recognizable and responsive to the display device 200, and function as an interaction between the user and the display device 200. The communication interface 130 is used for communicating with the outside, and includes at least one of a wireless network communication technology WIFI chip, a bluetooth module, NFC (Near Field Communication ) or an alternative module. The user input/output interface 140 includes at least one of a microphone, a touch pad, a sensor, keys, or an alternative module.

In some embodiments, the display device 200 may also be controlled using a terminal device 300 (e.g., a mobile terminal, etc.). For example, the display device 200 is controlled using an application running on the terminal device 300. The terminal device 300 may install a software application with the display device 200, implement connection communication through a network communication protocol, and achieve the purpose of one-to-one control operation and data communication. The semantic understanding content displayed on the terminal device 300 may also be transmitted to the display device 200, so as to implement a synchronous display function.

In some embodiments, the display device 200 may receive the control of the user not by using the terminal device 300 described above, but by touching or gesture, or the like. For example, when the display device 200 is a smart tv, the user enters the wireless network display interface by touching the display or gesture control.

The method for displaying the patch advertisement according to the embodiments of the present disclosure may be implemented based on the display device 200, or a functional module or a functional entity in the display device 200.

The display device 200 in the scene may be an intelligent device with an intelligent display function, such as an intelligent television, an intelligent tablet, and an intelligent mobile phone. The embodiments of the present disclosure are not particularly limited thereto.

Fig. 2 is a block diagram of a hardware configuration of a display device 200 according to one or more embodiments of the present disclosure. As shown in fig. 2, the display device 200 includes: at least one of a modem 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a display 260, an audio output interface 270, a memory, a power supply, a user interface 280. Among them, the controller 250 includes at least one of a central processing unit (Central Processing Unit, CPU), a video processor, an audio processor, a graphic processor (Graphics Processing Unit, GPU), RAM Random Access Memory, RAM), ROM (Read-Only Memory, ROM), first to nth interfaces for input/output, a communication Bus (Bus), and the like. The display 260 may be at least one of a liquid crystal display, an OLED display, a touch display, and a projection display, and may also be a projection device and a projection screen. The modem 210 receives broadcast television signals through a wired or wireless reception manner and demodulates an audio-video signal, such as an EPG audio-video data signal, from a plurality of wireless or wired broadcast television signals. The communicator 220 is a component for communicating with external devices or servers according to various communication protocol types. For example: the communicator may include at least one of a Wifi module, a bluetooth module, a wired ethernet module, or other network communication protocol chip or a near field communication protocol chip, and an infrared receiver. The display device may establish transmission and reception of control signals and data signals with a server or a local control device through the communicator 220. The detector 230 is used to collect signals of the external environment or interaction with the outside. For example, detector 230 includes a light receiver, a sensor for capturing the intensity of ambient light; alternatively, the detector 230 includes an image collector such as a camera, which may be used to collect external environmental scenes, user attributes, or user interaction gestures, or alternatively, the detector 230 includes a sound collector such as a microphone, or the like, which is used to receive external sounds. The external device interface 240 may include, but is not limited to, the following: high Definition Multimedia Interface (HDMI), analog or data high definition component input interface (component), composite video input interface (CVBS), USB input interface (USB), RGB port, etc. The input/output interface may be a composite input/output interface formed by a plurality of interfaces. The controller 250 and the modem 210 may be located in separate devices, i.e., the modem 210 may also be located in an external device to the main device in which the controller 250 is located, such as an external set-top box.

In some embodiments, the controller 250 controls the operation of the display device and responds to user operations through various software control programs stored on the memory. The controller 250 controls the overall operation of the display device. The user may input a user command through a Graphical User Interface (GUI) displayed on the display 260, and the user input interface receives the user input command through the Graphical User Interface (GUI). Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface recognizes the sound or gesture through the sensor to receive the user input command.

In some embodiments, the display 260 includes a display screen component for presenting a picture, and a driving component for driving an image display, for receiving image signals from the controller output, for displaying video content, image content, and a menu manipulation interface, and for manipulating a UI interface by a user. For example, the display may be at least one of a liquid crystal display, an OLED (Organic Light-Emitting Diode) display, a touch display, and a projection display, and may also be a projection device and a projection screen. A user may input a user command through a graphical user interface (Graphic User Interface, GUI) displayed on the display 260, and the user input interface receives the user input command through the graphical user interface. Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface recognizes the sound or gesture through the sensor to receive the user input command. A "user interface" is a media interface for interaction and exchange of information between an application or operating system and a user, which enables conversion between an internal form of information and a user-acceptable form. A commonly used presentation form of a user interface is a graphical user interface, which refers to a user interface related to computer operations that is displayed in a graphical manner. For example, it may be an interface element such as an icon, window, control, etc., displayed in a display of the electronic device, where the control may include visual interface elements such as icons, buttons, menus, tabs, text boxes, dialog boxes, status bars, navigation bars, etc. A user interface operable to receive control signals from a terminal device 300, such as an infrared remote control or the like.

Fig. 3A is a schematic software configuration diagram of a display device according to one or more embodiments of the present disclosure, and as shown in fig. 3A, the system is divided into four layers, namely, an application layer (application layer), an application framework layer (Application Framework layer), an Android run layer and a system library layer (system runtime layer), and a kernel layer from top to bottom.

Fig. 3B is a schematic diagram showing an icon control interface of an application program included in a display device (mainly a smart playback device, such as a smart tv, a digital cinema system, or an audio-visual server, etc.), where the application program layer includes at least one icon control that the application program may display in a display, as shown in fig. 3B, according to one or more embodiments of the present disclosure: a live television application icon control, a video on demand VOD application icon control, a media center application icon control, an application center icon control, a game application icon control, and the like. Live television applications can provide live television through different signal sources. Video on demand VOD applications may provide video from different storage sources. Unlike live television applications, video-on-demand provides video displays from some storage sources. The media center application may provide various applications for playing multimedia content. An application center may be provided to store various applications.

For a more detailed description of the present solution, it will be understood that the steps in the flowchart of fig. 4 are shown in order as indicated by the arrows, but are not necessarily performed in order as indicated by the arrows, as will be described below by way of example in connection with the fig. 4 diagram. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in fig. 4 may include multiple sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, nor do the order in which the sub-steps or stages are performed necessarily performed in sequence, but may be performed alternately or alternately with at least a portion of the sub-steps or stages of other steps or other steps. The method for displaying the patch advertisement provided by the embodiment of the invention is based on the realization.

As shown in fig. 4, the method specifically includes the following steps:

s41, receiving a media playing instruction.

The media asset playing instruction carries identification information of the target media asset. The target asset is an asset selected by clicking by the user, and the identification information of the target asset may include, but is not limited to, an Identification (ID), license plate information, and the like. The license plate information is used for distinguishing the target license from the target license, and can be, for example, an aiqi license, a you cool license, a hua number license, etc.

Specifically, a controller of the display device receives a media play instruction.

Illustratively, a user enters a playing detail page of a target media asset through a remote controller in a jui terminal (e.g., a video playing application program), and a controller of a display device receives a media asset playing instruction. The playing detail page of the target media asset comprises a small playing window, a film name, a score, a film label, a episode, a content introduction, a functional area and the like; the user can acquire the type, brief introduction, scenario, episode and the like of the target media asset from the target media asset detail page.

S42, acquiring media asset data from the first server based on the identification information of the target media asset.

The first server is used for storing at least one target media asset data. It should be noted that, the first server may be understood as a media server, and stores media data of a plurality of movies. The media asset data includes, but is not limited to: film name, film score, film label, episode, film content, etc.

Specifically, according to the media asset ID of the target media asset, a media asset acquisition request is sent to the first server, and media asset data of the target media asset sent by the first server is received.

In the actual application scenario, for the VIP user, the patch advertisement may be skipped, and the feature content may be directly played, so that step S43 is not required to be executed; for the average user, the patch advertisement cannot be skipped and the patch advertisement cannot be fast-forwarded, step S43 is required to be performed.

In some embodiments, before executing step S43, identity confirmation needs to be performed on the account number used by the user, specifically by the following manner:

a. and acquiring the user permission identification.

b. And determining whether the user has the VIP authority according to the user authority identifier.

c. And when the user does not have the VIP right, acquiring configuration information and advertisement data of the target patch advertisement from the second server.

For example, when the user right identification is "0", it is determined that the user is a normal user and does not have VIP right; when the user authority mark is '1', the user is determined to be a VIP user and has VIP authority. A user with VIP rights may skip the patch advertisement directly.

S43, acquiring configuration information and advertisement data of the target patch advertisement from a second server.

The target patch advertisement can be a front patch advertisement, a middle patch advertisement, or a rear patch advertisement.

The second server may be understood as an advertisement server for storing advertisement data of at least one target patch and corresponding configuration information.

Wherein the advertisement data of the targeted patch advertisement includes, but is not limited to: advertisement tags, advertisement content, advertisement duration, time of advertisement play, advertiser name, etc. For example, assuming that the duration of movie 1 is 50 minutes, the targeted patch advertisement is a front patch advertisement, the advertisement duration is 15 seconds, and the advertisement playing time is the first fifteen seconds of movie playing, namely, 00:00:00-00:00:15; assuming that the targeted patch advertisement is a medium patch advertisement, the advertisement is played for the first 20 seconds of the 10 th minute of the movie playing, that is, 00:10:00-00:10:20.

The configuration information includes: transparency parameters corresponding to different video frames in the media asset data, transparent area parameters corresponding to different video frames in the media asset data, and a preset playing time period. It will be appreciated that different video frames in the media data correspond to transparency parameters and transparency region parameters of different video frames in the advertising data. For example, the transparency parameter of the 20 th frame of the media data corresponding to the 20 th frame of the advertisement data is 100, the transparent area is located in the middle of the advertisement frame, and the size of the transparent area is one half of the advertisement frame. The preset playing time period may be understood as a time period required to be displayed transparently, for example, for a front patch advertisement, the total duration is 15 seconds, the time period required to be displayed transparently is 5 th to 9 th seconds, that is, in the time period of 5 th to 9 th seconds, the user can see the content of the feature film through the target area.

It should be noted that, in the second server, the patch advertisement and the corresponding configuration information corresponding to the target media asset have been configured in advance, and the target media asset corresponds to at least one target patch advertisement data and the configuration information of at least one target patch advertisement data.

Illustratively, for asset 1, the advertisement data and configuration information of at least one patch advertisement corresponding to asset 1 are already stored in the second server. It is assumed that the media asset 1 corresponds to 3 patch advertisements, namely a front patch advertisement, a middle patch advertisement and a rear patch advertisement, and the advertisement duration of the three advertisements is 15 seconds, 10 seconds and 20 seconds respectively. The configuration information of the front patch advertisement is as follows: within 15 seconds of advertising, a transparency parameter corresponding to each frame of video of the media asset data, a transparent region corresponding to each frame of video of the media asset data, and a time period requiring transparency; the configuration information of the medium patch advertisement is as follows: within 10 seconds of advertisement, the transparency parameter corresponding to each frame of video picture, the transparent area corresponding to each frame of video picture and the time period required to be transparent; the configuration information of the rear patch advertisement is as follows: within 20 seconds of advertising, the transparency parameter corresponding to each frame of video, the transparent area corresponding to each frame of video, and the time period required to be transparent.

In the embodiment of the disclosure, the display device sends an advertisement acquisition request to the second server based on the identification information of the target media asset, wherein the advertisement acquisition request is used for requesting to acquire configuration information and advertisement data of a target patch advertisement corresponding to the target media asset. The display device receives the configuration information and the advertisement data of the target patch advertisement sent by the second server.

S44, displaying the content of the target video frame in the media data display layer, and displaying the advertisement data in the advertisement display layer in a preset playing time period.

The advertisement data is displayed in a target area of the advertisement display layer in a target transparency mode, the target area is determined according to transparent area parameters corresponding to the target video frame, the target transparency is transparency corresponding to the target video frame, and the advertisement display layer is located on the upper layer of the media information display layer.

And in the advertisement duration of the patch advertisement, the advertisement display layer next to the advertisement display layer displays the media data displayed by the media display layer: the content of the video frames corresponding to the playing time sequence of the media assets can be video frame content, or a pre-configured highlight video frame set contained in the media asset data, and the content of the media asset data can be pre-configured and stored in a second server according to different service requirements.

For example, the target area may be set according to an actual transparent display area, and the patch advertisement display interface may occupy the display interface of the whole display during the actual patch advertisement playing process, where the actual transparent display area may be one half, one third, one fourth, one fifth, and so on of the target advertisement display interface. For example, referring to fig. 5A, a target patch advertisement is displayed in the display device 200 in the whole screen area 201, and the transparent display area is 202, that is, the user can see the content of the target video frame in the media data through the target area 202.

The video picture is rendered by using OpenGLES by decoding the patch material using the system MediaPlayer, the target area is transparently rendered (for example, transparency is 100) by using OpenGLES according to a pre-configured target area, and the rest area (non-transparent area) is rendered by using RGB components, so that the target area is transparently displayed.

It should be noted that, the JUUI terminal starts the soft-solution player to play the target patch advertisement, and at the same time starts the hard-solution player to play the target media asset, so that the two players can be prevented from collision. The soft-decoding player uses a CPU (Central Processing Unit ) for decoding, and needs the CPU to have stronger performance and processing capability, but has better compatibility with the streaming media format. Hard decoding is done by a specialized decoding chip in the machine.

Taking the previous patch advertisement as an example, the previous patch advertisement can be played synchronously with the media asset content (including the title, the highlight review of the last set, the last small piece of content of the last set, and the highlight preview of the present set). The media asset data of the media asset display sub-layer is played by a video player (e.g., a hardware player), and the advertisement data of the advertisement display sub-layer is played by an advertisement player (e.g., a software player).

In some embodiments, referring to fig. 5B, assuming that the target media asset is film 1, the total playing duration of film 1 is 45 minutes, the advertisement duration of the front-patch advertisement is 15 seconds, and the preset playing time period is: from 5 th second to 9 th second, the target area is 203. In the period of 1-4 seconds, the target transparency is 0, namely, the front patch advertisement is normally displayed and is not displayed in a transparent way; when playing for 5 th to 9 th seconds, the target transparency of the target area 203 is 100, that is, the target area 203 is displayed in a transparent manner, the user can see the video content played in the next layer through the target area 203, and the whole face of the person in the feature film and the subtitle information below are displayed in the target area 203; when the target transparency is 0 in the 10 th to 15 th seconds of playing, the target patch advertisement is normally displayed in the time period. By the method that the target patch advertisement is firstly displayed in an opaque mode, then displayed in a transparent mode and then displayed in an opaque mode, a user can see positive contents in a time period of transparent display, so that the user is attracted to watch the patch advertisement, and the playing rate of the patch advertisement is further improved.

In some embodiments, assuming that the target media asset is film 1, the total playing duration of film 1 is 45 minutes, the advertisement duration of the front-patch advertisement is 15 seconds, and the preset playing time period is: 5 th to 10 th seconds, wherein in 5 th to 7 th seconds, referring to fig. 5B, the target area is 203, and the entire face of the person in the feature film and the subtitle information below are displayed in the target area 203; in 8-10 seconds, the target area is 204, and only the top half face of the person in the feature is displayed in the target area 204. In the period of 1-4 seconds, the target transparency is 0, namely, the front patch advertisement is normally displayed and is not displayed in a transparent way; the target transparency of the target area 203 is 100 in 5-7 seconds, that is, the target area 203 is displayed transparently, the user can see the video content played in the next layer through the target area 203, the target transparency of the target area 204 is 100 in 8-10 seconds, that is, the target area 204 is displayed transparently, the user can see the video content played in the next layer through the target area 204, the target transparency is 0 when the 11 th to 15 th seconds are played, and the target patch advertisement is displayed normally in the time period. The transparent area parameters are determined according to the content of the target video frame and the content in the advertisement data corresponding to the target video frame, so that different areas can be supported to be displayed in a transparent mode for different positive content, and further media data are not completely shielded by the advertisement data, so that a user can see part of positive content through the target area, thereby attracting the user to completely watch the patch advertisement, and further improving the complete broadcast rate of the patch advertisement.

In the embodiment of the disclosure, a display device receives a media asset playing instruction, wherein the media asset playing instruction carries identification information of a target media asset, and media asset data of the target media asset is acquired from a first server based on the identification information of the target media asset; and acquiring configuration information and advertisement data of the target patch advertisement from a second server, wherein the configuration information comprises: transparency parameters corresponding to different video frames in the media asset data, transparent area parameters corresponding to different video frames in the media asset data, and a preset playing time period; and displaying the content of the target video frame in the media data display layer, and displaying the advertisement data in the advertisement display layer in a preset playing time period. The advertisement data is displayed in the target area of the advertisement display layer with target transparency, and the advertisement display layer is positioned on the upper layer of the media information display layer, so that when the patch advertisement is played, the advertisement data corresponding to the target area can be transparently displayed, so that the media information data positioned on the lower layer is not blocked by the advertisement data on the upper layer, and the target area is determined according to the transparent area parameters corresponding to the target video frame, wherein the target transparency is the transparency corresponding to the target video frame, namely, the transparent areas corresponding to different video frames are different in transparency, so that different media information contents support to transparently display different areas, and therefore, when a user views the patch advertisement, the user can view the content of the target video frame played on the next layer of the advertisement display layer through the target area, and the user is attracted to completely view the patch advertisement in advance by means of the positive film content, so that the playing rate of the patch advertisement is further improved.

In some embodiments, the target media asset corresponds to N patch advertisements, and when the target patch advertisement is not an nth patch advertisement, a second preset playing time period is obtained from the second server.

The second preset playing time period is a preset playing time period corresponding to the next patch advertisement of the target patch advertisement; wherein N is an integer greater than or equal to 1.

Specifically, one target media asset may correspond to N patch advertisements. Different targeted assets can correspond to different numbers of targeted patch advertisements, and the advertisement duration of each patch is different from 5 seconds to 30 seconds.

For example, movie 1 may correspond to 1 patch advertisement, assuming that movie 1 corresponds to the previous patch advertisement a. For another example, movie 2 may correspond to 3 patch advertisements, assuming that movie 2 corresponds to front patch advertisement B, middle patch advertisement C, and rear patch advertisement D. For another example, movie 3 may correspond to 5 patch advertisements, assuming that movie 3 corresponds to one front patch advertisement, three middle patch advertisements, and one rear patch advertisement.

Further, for the front patch advertisement, in addition to acquiring the configuration information and advertisement data of the patch advertisement from the second server, the preset playing time period corresponding to the next patch advertisement of the patch advertisement may also be acquired. For example, the next tile advertisement may be a medium tile advertisement that is played for the first 20 seconds of the 10 th minute of the movie, i.e., 00:10:00-00:10:20. after the preset playing time period of the next patch advertisement is obtained, the advertisement data and the configuration information of the next patch advertisement can be obtained through the playing progress of the preset playing time period (namely the second preset playing time period) and the target media asset.

In some embodiments, the playing progress of the target media asset is obtained in real time; and when the difference value between the time corresponding to the playing progress of the target media asset and the starting time of the second preset playing time period is smaller than the preset duration, acquiring configuration information and advertisement data corresponding to the next patch advertisement of the target patch advertisement from the second server.

The preset duration may be set according to an actual application scenario, for example, the preset duration may be 10 seconds, 15 seconds, or other reasonable values.

Specifically, the playing progress of the target media asset is obtained in real time through an advertisement player; or, the playing progress of the target media asset is obtained in real time through the video player, and the playing progress of the target media asset is sent to the advertisement player. When the difference between the time corresponding to the playing progress of the target media asset and the starting time of the second preset playing time period is smaller than the preset duration, the advertisement player sends an acquisition request to the second server, wherein the acquisition request is used for requesting to acquire configuration information and advertisement data corresponding to the next patch advertisement of the target patch advertisement.

For example, assume that the total playing duration of the target media asset is 45 minutes, the preset duration is 10 seconds, and the starting time of the second preset playing period is 00:10:00. when the playing progress of the obtained target media asset is 00:09: and 50, requesting the second server to acquire configuration information and advertisement data corresponding to the next patch advertisement of the target patch advertisement by the advertisement player.

The embodiment of the disclosure may be applicable to a scenario where the target media asset corresponds to N patch advertisements, and assuming that there are 5 patch advertisements, then, except for the 5 th patch advertisement, the preset playing time period of the next patch advertisement is not required to be acquired while the self advertisement data and the configuration information are acquired, and for the first 4 patch advertisements, the preset playing time period of the next patch advertisement is required to be acquired while the self advertisement data and the configuration information are acquired, so that the configuration information and the advertisement data corresponding to the next patch advertisement are acquired from the second server at a proper time.

In some embodiments, before the starting time of the preset playing time period, the resource acquisition progress of the target media asset is acquired.

The resource acquisition progress of the target media resource can be understood as the resource loading progress of the target media resource.

Specifically, acquiring a resource acquisition progress of a target media resource in real time through an advertisement player; or, acquiring the resource acquisition progress of the target media asset in real time through the video player, and sending the resource acquisition progress of the target media asset to the advertisement player.

And when the moment corresponding to the resource acquisition progress of the target media asset is greater than or equal to the ending moment of the preset playing time period, displaying the content of the target video frame in the media asset data in a media asset display layer, and displaying the advertisement data in an advertisement display layer in the preset playing time period.

And displaying the advertisement data in a target area of the advertisement display layer by using a first target transparency, wherein the first target transparency is a preset transparency. The preset transparency can be determined according to the actual playing scene, and the preset transparency is other transparency values which are non-zero. For example, the preset transparency may be 90, 100, or any other reasonable value, which is not limited herein.

And when the moment corresponding to the resource acquisition progress of the target media asset is smaller than the ending moment of the preset playing time period, displaying the content of the target video frame in the media asset data in a media asset display layer, and displaying the advertisement data in an advertisement display layer in the preset playing time period.

And displaying the advertisement data in a target area of the advertisement display layer with a second target transparency, wherein the second target transparency is 0.

Specifically, in the time interval that the target patch advertisement needs to be displayed transparently, before the transparent display, the actual resource acquisition progress of the target patch advertisement needs to be acquired first, if the resource of the target patch advertisement is not ready at this time, in order to prevent the black screen, the target patch advertisement is not subjected to transparent processing temporarily until the player of the target patch advertisement is notified to the player of the target patch advertisement after the player of the target patch advertisement is ready for the resource of the target patch advertisement, and the target patch advertisement is subjected to transparent processing.

For example, assume that the time corresponding to the resource acquisition progress of the target media asset is 00:10:15, the end time of the preset playing time period is 00:10:10, the fact that the positive media asset data is loaded is finished at the moment is explained, so that the target patch advertisement can be displayed transparently in a preset playing time period.

For example, assume that the time corresponding to the resource acquisition progress of the target media asset is 00:09:59, the end time of the preset playing time period is 00:10:10, indicating that the positive media asset data is not loaded, so that the target patch advertisement is not displayed transparently in a preset playing time period.

In some embodiments, in the preset playing time period, if an advertisement skipping instruction is received, skipping to the detail page of the target patch advertisement, and suspending playing of the target media asset.

Specifically, during the playing of the target patch advertisement, if the user performs the jump of the advertisement by controlling the remote controller or the mobile terminal (such as a mobile phone, a tablet, etc.), the user jumps to the detail page of the target advertisement, and at this time, the player of the target patch advertisement is destroyed and the playing of the target media asset is paused.

In the whole patch advertisement playing process, the media asset feature film cannot be continuously played all the time, and only in the time interval when the patch advertisement needs to be transparent, the media asset feature film needs to be played.

In some embodiments, during a first playing period, pausing the playing of the target media asset; the first playing time period is used for representing time periods except the preset playing time period in the total time period of playing the patch advertisement.

Specifically, in a time period in which transparent display of the patch advertisement is not required, i.e., in the first playing time period, no processing is performed on the target patch advertisement in the first time period, the target patch advertisement is normally played, positive film content on the lower layer of the advertisement display picture layer cannot be revealed at this time, and in the time period, playing of the target media asset is suspended.

In some embodiments, the number of preset play periods is at least 1.

For example, in one case, when the number of preset playing time periods is 1, before the feature film is played, the time length of the patch advertisement before playing is 15 seconds, and then the preset playing time period may be 3 rd to 6 th seconds. In still another case, when the number of times of the preset playing time period is 3 and the pre-playing patch advertisement duration is 30 seconds before the feature is played, the preset playing time period may be 3 th to 6 th seconds, 10 th to 13 th seconds, and 24 th to 27 th seconds. The playback processing logic of 10 th second to 13 th second and 24 th second to 27 th second is the same as the playback processing logic of 3 rd second to 6 th second.

In some embodiments, the server 400 may be a cluster, or may be multiple clusters, and may include one or more types of servers.

Fig. 6 is a flow chart of yet another method for displaying a patch advertisement according to an embodiment of the present disclosure. Alternatively, the present embodiment mainly describes the process of S42 to S43 in detail.

S61, sending a first acquisition request to a first server.

The first acquisition request is used for requesting to acquire the media asset data of the target media asset.

S62, receiving media asset data of target media assets sent by the first server.

Further, in some embodiments, after receiving the media asset data of the target media asset sent by the first server, the following method may be further performed:

and sending a third acquisition request to the first server.

And receiving the playing address of the target media asset sent by the first server.

The third obtaining request is used for requesting to obtain the playing address of the target media asset. The play address is the URL (Uniform Resource Locator ) address of the target asset, and each valid URL points to a unique resource, which may be an image, a video, etc.

Specifically, the JuUI terminal starts a hard solution player according to the URL address of the target media asset to play the target media asset.

S63, sending a second acquisition request to a second server.

The second acquisition request is used for requesting to acquire the configuration information and the advertisement data of the target patch advertisement. The advertisement data further includes: the address of the target patch advertisement.

S64, receiving the configuration information and the advertisement data of the target patch advertisement sent by the second server.

Specifically, the JUUI terminal starts a software player according to the playing address of the target patch advertisement, plays the target patch advertisement, and stores the exposure log of the target patch advertisement, which may be stored locally or in a server. Wherein, the exposure log includes: the ID of the target patch advertisement, the click times of the target patch advertisement, and the display times of the target patch advertisement. The clicking times and the displaying times of a certain advertisement are queried through the database, and the playing condition of the patch advertisement and the interested degree of the user on the patch advertisement can be intuitively obtained.

For example, referring to fig. 6, after receiving the media asset playing instruction, the display apparatus 200 generates an acquisition request according to the identification information of the target media asset in response to the media asset playing instruction, and then sends a first acquisition request to the server 401, and receives media asset data of the target media asset sent by the server 401; meanwhile, a second acquisition request is sent to the server 402, and configuration information and advertisement data of the target patch advertisement sent by the server 402 are received.

The embodiments of the present disclosure further provide a storage medium containing computer executable instructions that, when executed by a computer processor, implement each process performed by the method provided in any of the embodiments above, and achieve the same technical effects, and are not repeated herein.

The computer readable storage medium may be a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, an optical disk, or the like.

The foregoing description, for purposes of explanation, has been presented in conjunction with specific embodiments. However, the above discussion in some examples is not intended to be exhaustive or to limit the embodiments to the precise forms disclosed above. Many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles and the practical application, to thereby enable others skilled in the art to best utilize the embodiments and various embodiments with various modifications as are suited to the particular use contemplated.

Claims

1. A display device, characterized by comprising:

a controller configured to:

2. The display device of claim 1, wherein the controller is further configured to:

Acquiring a user permission identifier;

3. The display device of claim 2, wherein the targeted media asset corresponds to N patch advertisements, and when the targeted patch advertisement is not an nth patch advertisement, N is an integer greater than or equal to 1;

the controller is further configured to:

4. The display device of claim 3, wherein the controller is further configured to:

acquiring the playing progress of the target media asset in real time;

5. The display device of claim 1, wherein the controller is further configured to:

6. The display device of claim 1, wherein the controller is further configured to:

7. The display device of claim 1, wherein the controller is further configured to:

8. A method for displaying a patch advertisement, comprising:

9. The method of claim 8, further comprising, prior to obtaining the configuration information and the advertisement data for the targeted patch advertisement from the second server:

acquiring a user permission identifier;

10. A computer readable storage medium having stored thereon a computer program, which when executed by a processor implements a method of displaying a patch advertisement according to any of claims 8-9.