CN108449638A - A kind of method, apparatus and electronic equipment playing advertisement - Google Patents
A kind of method, apparatus and electronic equipment playing advertisement Download PDFInfo
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- CN108449638A CN108449638A CN201810214124.8A CN201810214124A CN108449638A CN 108449638 A CN108449638 A CN 108449638A CN 201810214124 A CN201810214124 A CN 201810214124A CN 108449638 A CN108449638 A CN 108449638A
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4438—Window management, e.g. event handling following interaction with the user interface
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The application provides a kind of method, apparatus and electronic equipment playing advertisement, the method includes：When first page plays program media data, the advertisement windows page is generated using advertisement player, and ad data is played in the advertisement windows page；When detecting handover operation, it is switched to second page from the first page, and the advertisement windows page is added to the second page；Continue to play the ad data in the advertisement windows page using the advertisement player.The application, without reloading ad data, avoids generating the interruption and blank screen that advertisement plays, while saving flow and network bandwidth after switching the page.
Description
Technical field
This application involves multimedia play technology field, more particularly to a kind of advertisement play-back technology.
Background technology
In video website, when user watches video online, advertisement can be played to user to obtain income.With video
The playing method of website and corresponding applications client (Application) is more and more, and the form of advertising is also more diversified.
In the prior art, user enters after the direct broadcasting room page watches program video, client's termination in the program window page
After receiving advertisement play instruction, ad data can be obtained from server-side by advertisement player, and in advertisement windows page after decoding
It is broadcasted in face.Wherein, the advertisement windows page is generated by advertisement player；The advertisement windows page be covered in the program window page it
On, alternatively, the advertisement windows page is embedded within the program window page.
When user leaves the above-mentioned direct broadcasting room page, if above-mentioned ad data not yet finishes, client can be in switching page
Behind face, correspondingly, show player can regenerate the program window page.Client can utilize the program window page after switching
Corresponding advertisement player regenerates the advertisement windows page, and replays above-mentioned ad data.This results in advertisement broadcasting
Appearance is interrupted or blank screen, in addition, reloading ad data waste flow and network bandwidth.
Invention content
In view of this, the application provides a kind of method, apparatus and electronic equipment playing advertisement, with to avoid wide in broadcasting
The problem of occurring interrupting when announcement or blank screen, and reloading advertisement video data waste flow, to ensure that user is good
Usage experience saves flow and network bandwidth.
Specifically, the application is achieved by the following technical solution：
A method of advertisement is played, including：
When first page plays program media data, the advertisement windows page is generated using advertisement player, and described
The advertisement windows page plays ad data；
When detecting handover operation, it is switched to second page from the first page, and the advertisement windows page is added
It is added to the second page；
Continue to play the ad data in the advertisement windows page using the advertisement player.
In the method for playing advertisement, the advertisement player includes video decoding control and rendering control.
It is described when detecting handover operation in the method for playing advertisement, it is switched to second from the first page
The page, and the advertisement windows page is added to the second page, including：
When detecting the handover operation, pause plays the ad data, and records currently playing advertisement video frame；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page
Face；
It is described to continue to play the ad data in the advertisement windows page using the advertisement player, including：
Based on the advertisement video frame, continue to play in the advertisement windows page using the advertisement player described wide
Accuse data.
It is described when detecting handover operation in the method for playing advertisement, it is switched to second from the first page
The page, and the advertisement windows page is added to the second page, including：
When detecting the handover operation, pause plays the ad data, and records the currently playing advertising time；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page
Face；
It is described to continue to play the ad data in the advertisement windows page using the advertisement player, including：
Based on the advertising time, continue to play the advertisement in the advertisement windows page using the advertisement player
Data.
In the method for playing advertisement, the method further includes：
Utilize the advertisement player when the advertisement windows page plays the ad data in the second page,
Detect the handover operation；
It is switched to the first page from the second page, and the advertisement windows page is added to the first page
Face；
Continue to play the ad data in the advertisement windows page using the advertisement player.
A kind of device playing advertisement, including：
First broadcast unit, for when first page plays program media data, advertisement to be generated using advertisement player
Window page, and play ad data in the advertisement windows page；
Switch unit, for when detecting handover operation, being switched to second page from the first page, and will be described wide
It accuses window page and is added to the second page；
Second broadcast unit plays the advertisement for continuing using the advertisement player in the advertisement windows page
Data.
In the device for playing advertisement, the advertisement player includes video decoding control and rendering control.
In the device for playing advertisement, the switch unit is further used for：
When detecting the handover operation, pause plays the ad data, and records currently playing advertisement video frame；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page
Face；
Second broadcast unit, is further used for：
Based on the advertisement video frame, continue to play in the advertisement windows page using the advertisement player described wide
Accuse data.
In the device for playing advertisement, the switch unit is further used for：
When detecting the handover operation, pause plays the ad data, and records the currently playing advertising time；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page
Face；
Second broadcast unit, is further used for：
Based on the advertising time, continue to play the advertisement in the advertisement windows page using the advertisement player
Data.
In the device for playing advertisement, described device further includes：
The switch unit is further used in the second page using the advertisement player in the advertisement windows
When the page plays the ad data, the handover operation is detected；
It is switched to the first page from the second page, and the advertisement windows page is added to the first page
Face；
Second broadcast unit is further used for continuing to broadcast in the advertisement windows page using the advertisement player
Put the ad data.
A kind of electronic equipment, the electronic equipment are equipped with processor, and, for storing, the processor is executable to be referred to
The memory of order；Wherein, the processor is configured as：
When first page plays program media data, the advertisement windows page is generated using advertisement player, and described
The advertisement windows page plays ad data；
When detecting handover operation, it is switched to second page from the first page, and the advertisement windows page is added
It is added to the second page；
Continue to play the ad data in the advertisement windows page using the advertisement player.
In the embodiment of the present application, client is generated when first page plays program video stream using advertisement player
The advertisement windows page, and play ad data in the advertisement windows page；When detecting handover operation, from the first page
It is switched to second page, and the advertisement windows page is added to the second page, then utilizes the advertisement player
Continue to play ad data in the advertisement windows page；
Since the advertisement windows page in first page can be added to second by client after being switched to second page
The page, and be multiplexed the same advertisement player and continue to play ad data in the advertisement windows page, it is broadcast without changing advertisement
Ad data is reloaded after putting device, avoids generating the interruption and blank screen that advertisement plays, also saves flow and network bandwidth.
Description of the drawings
Fig. 1 is a kind of flow chart of the method for broadcasting advertisement shown in the application；
Fig. 2 is a kind of schematic diagram of the homepage of live streaming client shown in the application；
Fig. 3 is a kind of schematic diagram of the direct broadcasting room page of live streaming client shown in the application；
Fig. 4 is the schematic diagram of the homepage of another live streaming client shown in the application；
Fig. 5 is the schematic diagram of the homepage of a kind of electronic equipment shown in the application；
Fig. 6 is a kind of embodiment block diagram of the device of broadcasting advertisement shown in the application；
Fig. 7 is the hardware structure diagram of a kind of electronic equipment shown in the application.
Specific implementation mode
In order to make those skilled in the art more fully understand the technical solution in the embodiment of the present invention, and make of the invention real
The above objects, features, and advantages for applying example can be more obvious and easy to understand, below in conjunction with the accompanying drawings to prior art and the present invention
Technical solution in embodiment is described in further detail.
Fig. 1 is referred to, is a kind of flow chart of the method for broadcasting advertisement shown in the application, the method includes following steps
Suddenly：
Step 101：When first page plays program media data, the advertisement windows page is generated using advertisement player,
And play ad data in the advertisement windows page.
Wherein, the above method can be applied in the applications client of internet video website, and the specific of the above method is held
Row equipment can be carry the electronic equipment of above-mentioned client, such as：Mobile phone, computer, tablet computer etc..
Above-mentioned advertisement player includes video decoding control and rendering control.Since advertisement player possesses independent rendering
Control avoids advertisement player from calling different rendering controls after switching the page and generate can not after mistake leads to switch the page
Normal play advertisement improves the stability of advertisement broadcasting.
User clicks to enter direct broadcasting room page viewing program and regards after the broadcasting program seen is wanted in the homepage selection of client
Frequently.It is a kind of schematic diagram of the homepage of live streaming client shown in the application referring to Fig. 2, as shown in Fig. 2, live streaming client
Homepage on include multiple alternative programs.
Client is when first page plays program media data, when the advertisement play instruction for receiving server-side and issuing
Afterwards, generate the advertisement windows page using advertisement player, and from server-side downloading advertising data, after ad data is decoded
The above-mentioned advertisement windows page plays.
Wherein, above-mentioned first page refers to play the window page of program media data, for client is broadcast live
For, including the program window page and client of the direct broadcasting room page jump out what show player after the direct broadcasting room page regenerated
The program window page.
It should be pointed out that client jumps out the program window page phase that show player after the direct broadcasting room page regenerates
It is smaller to the area of the program window page of the direct broadcasting room page, illustrate for ease of statement, client is subsequently jumped out into direct broadcasting room page
The program window page that show player regenerates behind face is known as the program wicket page.
Above-mentioned ad data may include advertisement video frame and advertisement audio sample.
The above-mentioned advertisement windows page can be covered on first page, can also be embedded within first page.
It is that one kind shown in the application is straight referring to Fig. 3 so that first page is the program window page of the direct broadcasting room page as an example
The schematic diagram for broadcasting the direct broadcasting room page of client, as shown in figure 3, dotted line frame inside points are first page, and works as advertisement windows
When the page is covered on first page, the advertisement windows page is identical as the size of first page, i.e. the advertisement windows page
Also it is the dotted line frame inside points of Fig. 3；And when the advertisement windows page is embedded within first page, the area of the advertisement windows page
Less than the area of first page, (for example, the advertisement windows page accounts for 1/5th of first page), in this case, user
It can also continue to watch program while watching advertisement.
Step 102：When detecting handover operation, second page is switched to from the first page, and by the advertisement show window
The mouth page is added to the second page.
Wherein, above-mentioned handover operation may include the instruction for returning to the upper level page, instruct and return into the next stage page
The instruction of the program played in the program wicket page is changed in the instruction of the homepage of electronic equipment where returning to client, or
The other client identifications of person need to switch the event of the page.Above-mentioned handover operation is generally clicked the user option on the page by user
(including return key) or to client executing acquiescence the page return operation (such as：The electronic equipment where client is intelligence
Mobile phone, it can click home keys that the page, which returns to operation) and generate.
Above-mentioned second page includes the program wicket page that client jumps out show player generation after the direct broadcasting room page
With the program wicket page that show player regenerates after the program that plays in the change wicket page.For example, with above-mentioned
For first page is the program window page of the direct broadcasting room page, then above-mentioned second page can be that live streaming client is switched to master
The program wicket page that show player generates after the page can also be that live streaming client is switched to electronic equipment where it
(such as：Mobile phone) homepage after show player generate the program wicket page.
Client detects above-mentioned handover operation, after above-mentioned first page is switched to above-mentioned second page, can incite somebody to action
The above-mentioned advertisement windows page is added to above-mentioned second page.
If it should be pointed out that the above-mentioned advertisement windows page is covered on first page, client is by above-mentioned advertisement
After window page is added to above-mentioned second page, the above-mentioned advertisement windows page is still covered on first page；If above-mentioned wide
Window page is accused to be embedded within first page, then when the above-mentioned advertisement windows page is added to above-mentioned second page by client,
Will the above-mentioned advertisement windows page be embedded in and be added within second page.
In addition, the above-mentioned advertisement windows page can be added to above-mentioned second by client in response to above-mentioned handover operation
After the page, the size of the above-mentioned advertisement windows page is adjusted.Such as：If above-mentioned first page is the program window of the direct broadcasting room page
The mouth page, above-mentioned second page are the program wicket page that client jumps out show player generation after the direct broadcasting room page, visitor
After above-mentioned first page is switched to second page by family end, the area of the above-mentioned advertisement windows page can be reduced, so that with
Family can more clearly browse the information of homepage.
In a kind of embodiment shown, when client detects above-mentioned handover operation, pause first plays above-mentioned wide
Data are accused, and record currently playing advertisement video frame.Wherein, the advertisement video frame is to the broadcasting that records above-mentioned ad data
Progress.
Further, client is switched to above-mentioned second page from above-mentioned first page, and by the above-mentioned advertisement windows page
It is added to above-mentioned second page.
In the another embodiment shown, when client detects that above-mentioned handover operation, first pause play above-mentioned
Ad data, and record the currently playing advertising time.Wherein, the advertising time to record the broadcasting of above-mentioned ad data into
Degree.
Further, client is switched to above-mentioned second page from above-mentioned first page, and by the above-mentioned advertisement windows page
It is added to above-mentioned second page.
Step 103：Continue to play the ad data in the advertisement windows page using the advertisement player.
In a kind of embodiment shown, if client records advertisement video frame before the handover, from above-mentioned first page
After face is switched to above-mentioned second page, it can be based on above-mentioned advertisement video frame, determine advertisement playing progress rate, it is above-mentioned wide to utilize
Player is accused to continue to play above-mentioned ad data in the above-mentioned advertisement windows page.
In the another embodiment shown, if client records the currently playing advertising time before the handover, from
After above-mentioned first page is switched to above-mentioned second page, it can be based on the above-mentioned advertising time, determine that progress is broadcast in advertisement, to profit
Continued to play above-mentioned ad data in the above-mentioned advertisement windows page with above-mentioned advertisement player.
Using above-mentioned first page as the program window page of the direct broadcasting room page, above-mentioned second page is that live streaming client is jumped out
For the program wicket page that show player regenerates after the direct broadcasting room page, the effect that the application advertisement plays is carried out
Explanation.
When the client direct broadcasting room page shown in Fig. 3 plays program media data, generated using advertisement player wide
Window page is accused, and (the advertisement windows page is covered in program window page in Fig. 3 in above-mentioned advertisement windows page broadcasting ad data
On face, the picture of the exactly ad data shown in Fig. 3).
Client detects handover operation, which is the instruction for returning to the upper level page, in addition to by above-mentioned live streaming
Between page layout switch to live streaming client homepage, the section for also regenerating program window page layout switch to show player
The mesh wicket page, and the above-mentioned advertisement windows page is added to the above-mentioned program wicket page, continue to play above-mentioned advertisement number
According to.It is the schematic diagram of the homepage of another live streaming client shown in the application, as shown in figure 4, in dotted line frame referring to Fig. 4
For the advertisement windows page (the advertisement windows page covers the program wicket page in Fig. 4).Client is broadcast using above-mentioned advertisement
Device is put to continue to play above-mentioned ad data in the advertisement windows page.
Alternatively, when the client direct broadcasting room page shown in Fig. 3 plays program media data, handover operation is detected,
The handover operation is the instruction of the homepage of return electron equipment, in addition to by the master of above-mentioned direct broadcasting room page layout switch to electronic equipment
The page, the program wicket page for also regenerating program window page layout switch to show player, and by above-mentioned advertisement
Window page is added to the above-mentioned program wicket page, continues to play above-mentioned ad data.Referring to Fig. 5, one is shown for the application
The schematic diagram of the homepage of kind of electronic equipment, as shown in figure 5, being the advertisement windows page (advertisement windows page in Fig. 5 in dotted line frame
Face is by the program wicket page).Client continues to play above-mentioned advertisement in the advertisement windows page using above-mentioned advertisement player
Data.
The program wicket page that show player generates after jumping out the direct broadcasting room page as client using above-mentioned first page,
Above-mentioned second page is the program wicket page that show player regenerates after changing the program played in the wicket page
For, the effect played to the application advertisement illustrates.
When the program wicket page on the homepage of client live streaming client shown in Fig. 4 plays program media number
According to when, generate the advertisement windows page using advertisement player, and it is (in Fig. 4 wide in the above-mentioned advertisement windows page to play ad data
It accuses window page to be covered on the program wicket page, the picture of the exactly ad data shown in Fig. 4).
Client detects handover operation, which is to change the instruction of the program played in the program wicket page, is removed
The program media data after change are reacquired by show player, are also arrived original program wicket page layout switch
The program wicket page that show player regenerates, and it is small that the above-mentioned advertisement windows page is added to the program regenerated
Window page continues to play above-mentioned ad data.As shown in figure 4, being the advertisement windows page (advertisement show window in Fig. 4 in dotted line frame
The mouth page covers the program wicket page), when client switches the program wicket page, advertisement player can be utilized upper
It states and persistently plays advertisement on the advertisement windows page, not will produce interruption, without reloading ad data.
In the embodiment of the present application, client utilizes above-mentioned advertisement player in above-mentioned advertisement windows in above-mentioned second page
When the page plays ad data, above-mentioned handover operation is detected.
Client can be switched to above-mentioned first page from above-mentioned second page, and the above-mentioned advertisement windows page is added to
Above-mentioned first page.
Certainly, client needs pause to play above-mentioned advertisement before being switched to above-mentioned first page from above-mentioned second page
Data, and record currently playing advertisement video frame or advertising time.
In addition, client after by the above-mentioned advertisement windows page, can adjust the size of the above-mentioned advertisement windows page.
Such as：If above-mentioned first page is the program window page of the direct broadcasting room page, above-mentioned second page is the program wicket page, visitor
After above-mentioned second page is switched to first page by family end, the area of the above-mentioned advertisement windows page can be increased, so that with
It family can clearer browse advertisements information in the direct broadcasting room page.
After being switched to above-mentioned first page, client can will continue to play above-mentioned advertisement in the above-mentioned advertisement windows page
Data.
Using above-mentioned first page as the program window page of the direct broadcasting room page, above-mentioned second page is that the section of client is broadcast live
For the mesh wicket page, the effect played to the application advertisement illustrates.
The program wicket page on the homepage of client live streaming client shown in Fig. 4, is played using advertisement
Device plays ad data in the advertisement windows page (in figure in dotted line frame), when detecting handover operation, in addition to client will be broadcast live
Homepage be switched to the direct broadcasting room page, also need the program window page of above-mentioned program wicket page layout switch to the direct broadcasting room page
Face.As shown in figure 3, client in the direct broadcasting room page, is continued using above-mentioned advertisement player in the above-mentioned advertisement windows page (figure
In middle dotted line frame) play above-mentioned ad data.
In conclusion in the embodiment of the present application, client utilizes advertisement when first page plays program media data
Player generates the advertisement windows page, and plays ad data in the above-mentioned advertisement windows page；When detecting handover operation, from upper
It states first page and is switched to second page, and the above-mentioned advertisement windows page is added to above-mentioned second page, and utilize above-mentioned wide
Player is accused to continue to play above-mentioned ad data in the above-mentioned advertisement windows page；
Since client is after being switched to second page, the advertisement windows page in first page is added to second page
Face, and be multiplexed the advertisement player used in first page and continue to play ad data in the above-mentioned advertisement windows page, without more
Advertisement player is changed, without the advertisement windows page is regenerated, therefore, after switching the page, without reloading advertisement number
According to, avoid generate ad data interruption and blank screen also save flow and network to ensure the good usage experience of user
Bandwidth.
Corresponding with the embodiment of the method for aforementioned playout advertisement, present invention also provides the implementations for the device for playing advertisement
Example.
As shown in fig. 6, the device 60 of the broadcasting advertisement includes：
First broadcast unit 610, for when first page plays program media data, being generated using advertisement player wide
Window page is accused, and ad data is played in the advertisement windows page.
Switch unit 620 is switched to second page for when detecting handover operation from the first page, and by institute
It states the advertisement windows page and is added to the second page.
Second broadcast unit 630, for being continued described in advertisement windows page broadcasting using the advertisement player
Ad data.
In this example, the advertisement player includes video decoding control and rendering control.
In this example, the switch unit 620, is further used for：
When detecting the handover operation, pause plays the ad data, and records currently playing advertisement video frame；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page
Face；
Second broadcast unit 630, is further used for：
Based on the advertisement video frame, continue to play in the advertisement windows page using the advertisement player described wide
Accuse data.
In this example, the switch unit 620, is further used for：
When detecting the handover operation, pause plays the ad data, and records the currently playing advertising time；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page
Face；
Second broadcast unit 630, is further used for：
Based on the advertising time, continue to play the advertisement in the advertisement windows page using the advertisement player
Data.
In this example, described device further includes：
The switch unit 620 is further used in the second page using the advertisement player in the advertisement
When window page plays the ad data, the handover operation is detected；
It is switched to the first page from the second page, and the advertisement windows page is added to the first page
Face；
Second broadcast unit 630 is further used for continuing in the advertisement windows page using the advertisement player
Face plays the ad data.
The embodiment that the application plays the device of advertisement can be applied on an electronic device.Device embodiment can be by soft
Part is realized, can also be realized by way of hardware or software and hardware combining.For implemented in software, as a logical meaning
On device, be to be read corresponding computer program instructions in nonvolatile memory by the processor of electronic equipment where it
Get what operation in memory was formed.
For hardware view, as shown in fig. 7, for the hardware structure diagram of a kind of electronic equipment shown in the application, in addition to
Except processor shown in Fig. 7, memory, network interface and nonvolatile memory, in embodiment electronic equipment generally according to
The actual functional capability of the device of the broadcasting advertisement can also include other hardware, be repeated no more to this.Wherein, the electronic equipment
Also be equipped with respectively in memory and nonvolatile memory 610 corresponding machine-executable instruction of above-mentioned first broadcast unit, on
State 630 corresponding machine-executable instruction of 620 corresponding machine-executable instruction of switch unit and above-mentioned second broadcast unit.
The function of each unit and the realization process of effect specifically refer to and correspond to step in the above method in above-mentioned apparatus
Realization process, details are not described herein.
For device embodiments, since it corresponds essentially to embodiment of the method, so related place is referring to method reality
Apply the part explanation of example.The apparatus embodiments described above are merely exemplary, wherein described be used as separating component
The unit of explanation may or may not be physically separated, and the component shown as unit can be or can also
It is not physical unit, you can be located at a place, or may be distributed over multiple network units.It can be according to actual
It needs that some or all of module therein is selected to realize the purpose of application scheme.Those of ordinary skill in the art are not paying
In the case of going out creative work, you can to understand and implement.
The foregoing is merely the preferred embodiments of the application, not limiting the application, all essences in the application
With within principle, any modification, equivalent substitution, improvement and etc. done should be included within the scope of the application protection god.
Claims (11)
1. a kind of method playing advertisement, which is characterized in that including：
When first page plays program media data, the advertisement windows page is generated using advertisement player, and in the advertisement
Window page plays ad data；
When detecting handover operation, it is switched to second page from the first page, and the advertisement windows page is added to
The second page；
Continue to play the ad data in the advertisement windows page using the advertisement player.
2. according to the method described in claim 1, it is characterized in that, the advertisement player includes video decoding control and rendering
Control.
3. according to the method described in claim 1, it is characterized in that, described ought detect handover operation, from the first page
It is switched to second page, and the advertisement windows page is added to the second page, including：
When detecting the handover operation, pause plays the ad data, and records currently playing advertisement video frame；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page；
It is described to continue to play the ad data in the advertisement windows page using the advertisement player, including：
Based on the advertisement video frame, continue to play the advertisement number in the advertisement windows page using the advertisement player
According to.
4. according to the method described in claim 1, it is characterized in that, described ought detect handover operation, from the first page
It is switched to second page, and the advertisement windows page is added to the second page, including：
When detecting the handover operation, pause plays the ad data, and records the currently playing advertising time；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page；
It is described to continue to play the ad data in the advertisement windows page using the advertisement player, including：
Based on the advertising time, continue to play the advertisement number in the advertisement windows page using the advertisement player
According to.
5. according to the method described in claim 1, it is characterized in that, the method further includes：
Utilize the advertisement player when the advertisement windows page plays the ad data in the second page, detection
To the handover operation；
It is switched to the first page from the second page, and the advertisement windows page is added to the first page；
Continue to play the ad data in the advertisement windows page using the advertisement player.
6. a kind of device playing advertisement, which is characterized in that including：
First broadcast unit, for when first page plays program media data, advertisement windows to be generated using advertisement player
The page, and play ad data in the advertisement windows page；
Switch unit is switched to second page for when detecting handover operation from the first page, and by the advertisement show window
The mouth page is added to the second page；
Second broadcast unit plays the advertisement number for continuing using the advertisement player in the advertisement windows page
According to.
7. device according to claim 6, which is characterized in that the advertisement player includes video decoding control and rendering
Control.
8. device according to claim 6, which is characterized in that the switch unit is further used for：
When detecting the handover operation, pause plays the ad data, and records currently playing advertisement video frame；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page；
Second broadcast unit, is further used for：
Based on the advertisement video frame, continue to play the advertisement number in the advertisement windows page using the advertisement player
According to.
9. device according to claim 6, which is characterized in that the switch unit is further used for：
When detecting the handover operation, pause plays the ad data, and records the currently playing advertising time；
It is switched to the second page from the first page, and the advertisement windows page is added to the second page；
Second broadcast unit, is further used for：
Based on the advertising time, continue to play the advertisement number in the advertisement windows page using the advertisement player
According to.
10. device according to claim 6, which is characterized in that described device further includes：
The switch unit is further used in the second page using the advertisement player in the advertisement windows page
When playing the ad data, the handover operation is detected；
It is switched to the first page from the second page, and the advertisement windows page is added to the first page；
Second broadcast unit is further used for continuing to play institute in the advertisement windows page using the advertisement player
State ad data.
11. a kind of electronic equipment, which is characterized in that the electronic equipment is equipped with processor, and, for storing the processing
The memory of device executable instruction；Wherein, the processor is configured as：
When first page plays program media data, the advertisement windows page is generated using advertisement player, and in the advertisement
Window page plays ad data；
When detecting handover operation, it is switched to second page from the first page, and the advertisement windows page is added to
The second page；
Continue to play the ad data in the advertisement windows page using the advertisement player.
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| CN201810214124.8A CN108449638A (en) | 2018-03-15 | 2018-03-15 | A kind of method, apparatus and electronic equipment playing advertisement |
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| CN201810214124.8A CN108449638A (en) | 2018-03-15 | 2018-03-15 | A kind of method, apparatus and electronic equipment playing advertisement |
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| CN108449638A true CN108449638A (en) | 2018-08-24 |
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| CN201810214124.8A Pending CN108449638A (en) | 2018-03-15 | 2018-03-15 | A kind of method, apparatus and electronic equipment playing advertisement |
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