CN104954407A - Information push method and device - Google Patents
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- CN104954407A CN104954407A CN201410125657.0A CN201410125657A CN104954407A CN 104954407 A CN104954407 A CN 104954407A CN 201410125657 A CN201410125657 A CN 201410125657A CN 104954407 A CN104954407 A CN 104954407A
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Abstract
The invention discloses an information push method and device, and belongs to the technical field of computers. The method comprises the steps that a webpage player in a webpage is loaded, the push parameters in the webpage are transmitted to the webpage player, and the push parameters are arranged in the codes of the webpage apart from the codes of the webpage player; pause information when the webpage player is paused is received; and information push is performed on the webpage player by utilizing the push parameters. The push parameters arranged in the codes apart from the codes for loading the webpage player are transmitted to the webpage player when the webpage player is loaded, and information push is performed by utilizing the acquired push parameters when the webpage player is paused so that problems in the prior art that the push effect is relatively fixed and single due to the fact that push codes are pre-coded in the webpage player can be solved, and the effect that the push effect is enabled to be more diversified can be achieved without frequently changing the internal codes of the player.
Description
Technical field
The present invention relates to field of computer technology, particularly a kind of information-pushing method and device.
Background technology
At present, be provided with web player, such as Flash player in a lot of webpage, this web player can audio plays or video etc., in order to can realize suspend play time to user's pushed information, usually can write propelling movement code in web player.
In the process that reality pushes, first user can suspend web player, corresponding, this web player can capture user's suspending event, then determine whether to push according to the propelling movement code in this web player, if need to push, then web player can obtain pushed information, then according to the pushed information pushing the display form displaying propelling movement that code defines in web player.
Realizing in process of the present invention, inventor finds that prior art at least exists following problem: because propelling movement code is programmed in web player in advance, therefore push effectiveness comparison fixing and single.
Summary of the invention
In order to solve because propelling movement code is programmed in web player in advance in prior art, therefore propelling movement effectiveness comparison is fixed and single problem, embodiments provides a kind of information-pushing method and device.Described technical scheme is as follows:
First aspect, provides a kind of information-pushing method, and described method comprises:
Web player in Web page loading, give described web player by the propelling movement Parameter transfer in described webpage, described propelling movement parameter is arranged in the code of the described webpage outside the code of described web player;
Receive time-out information when suspending described web player;
Described propelling movement parameter is utilized to carry out information pushing on described web player.
Second aspect, provides a kind of information push-delivery apparatus, and described device comprises:
Load-on module, for the web player in Web page loading, give described web player by the propelling movement Parameter transfer in described webpage, described propelling movement parameter is arranged in the code of the described webpage outside the code of described web player;
Receiver module, for receiving time-out information when suspending described web player;
Pushing module, carries out information pushing for utilizing described propelling movement parameter on described web player.
The beneficial effect that the technical scheme that the embodiment of the present invention provides is brought is:
By when Web page loading player, by be positioned at this Web page loading player code outside propelling movement Parameter transfer to web player, and when this web player is suspended, utilize the propelling movement parameter got to carry out information pushing; Solve because propelling movement code is programmed in web player in advance in prior art, therefore propelling movement effectiveness comparison is fixed and single problem; Be not arranged in web player owing to pushing parameter, therefore this propelling movement parameter can set arbitrarily according to the actual requirements, when frequently changing player internal code, makes to push effect more diversified.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the schematic diagram of the implementation environment involved by information-pushing method provided in section Example of the present invention;
Fig. 2 is the method flow diagram of the information-pushing method provided in one embodiment of the invention;
Fig. 3 A is the method flow diagram of the information-pushing method provided in another embodiment of the present invention;
Fig. 3 B is the schematic diagram shown pushed information provided in one embodiment of the invention;
Fig. 3 C is the schematic diagram shown pushed information provided in another embodiment of the present invention;
Fig. 3 D is the schematic diagram shown pushed information provided in another embodiment of the present invention;
Fig. 4 is the structural representation of the information push-delivery apparatus provided in one embodiment of the invention;
Fig. 5 is the structural representation of the information push-delivery apparatus mentioned in another embodiment of the present invention.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
Fig. 1 is the schematic diagram of the implementation environment involved by information-pushing method provided in section Example of the present invention.This implementation environment can comprise server 120 and at least one terminal 140, and server 120 is connected with each terminal 140 respectively by cable network mode or wireless network mode.
Server 120 can be a station server, or the server cluster be made up of some station servers, or a cloud computing service center.This server 120 can provide Information Push Service for each terminal 140.
Terminal 140 can be run have browser or other can the electronic equipment of client of browsing page, be provided with player, hereinafter referred to as web player in the webpage that wherein webpage opened of browser or client are opened.This electronic equipment can be smart mobile phone, panel computer, intelligent television, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert compression standard audio frequency aspect 3), MP4(Moving Picture Experts Group Audio Layer IV, dynamic image expert compression standard audio frequency aspect 4) player, pocket computer on knee and desktop computer etc.
Fig. 2 is the method flow diagram of the information-pushing method provided in one embodiment of the invention.This information-pushing method is mainly to be illustrated in the terminal 140 being applied to implementation environment shown in Fig. 1.This information-pushing method can comprise:
201, the web player in Web page loading, by the propelling movement Parameter transfer in webpage to web player, propelling movement parameter is arranged in the code of the webpage outside the code of web player;
202, receive time-out information when suspending web player;
203, utilize propelling movement parameter to carry out information pushing on web player.
In sum, the information-pushing method provided in the embodiment of the present invention, by when Web page loading player, by be positioned at this Web page loading player code outside propelling movement Parameter transfer to web player, and when this web player is suspended, utilize the propelling movement parameter got to carry out information pushing; Solve because propelling movement code is programmed in web player in advance in prior art, therefore propelling movement effectiveness comparison is fixed and single problem; Be not arranged in web player owing to pushing parameter, therefore this propelling movement parameter can set arbitrarily according to the actual requirements, when frequently changing player internal code, makes to push effect more diversified.
Fig. 3 A is the method flow diagram of the information-pushing method provided in another embodiment of the present invention.This information-pushing method is mainly to be illustrated in the terminal 140 being applied to implementation environment shown in Fig. 1.This information-pushing method can comprise:
301, the web player in Web page loading, by the propelling movement Parameter transfer in webpage to web player, propelling movement parameter is arranged in the code of the webpage outside the code of web player;
In actual applications, have on a lot of webpage and be provided with web player, when the browser in terminal or other clients can opening webpage are after opening webpage, user then can see the web player on this webpage, when user selects this web player to play, the client that the browser in terminal maybe can open webpage then first can web player in Web page loading.
Generally, pushing parameter is to carry out in information pushing process required parameter, and these push the code that parameters are not arranged in the web player of same webpage usually, but the code of this webpage outside the code being arranged in web player.
In order to ensure that web player can realize information pushing, web player also needs to know propelling movement parameter, and therefore, terminal, after the loading completing web player, also needs propelling movement Parameter transfer to this web player.
It should be noted that, propelling movement parameter said here can be described by page script programming language Javascript.
302, receive time-out information when suspending web player;
When user selects to suspend the web player play, web player can capture the suspending event of user, and also namely terminal can receive the time-out information suspended when this web player is play.
Such as, in actual applications, user can select the view screen clicking the web player play to select to suspend this web player; The pause button that user can also click on this web player suspends this web player to rotate.
After the web player in terminal webpage receives time-out information, this web player then stops the broadcasting to the data such as video or audio frequency.
303, detect the propelling movement pushed in parameter and mark whether as predetermined labels, predetermined labels is used to indicate carries out information pushing;
Push mark and be used to indicate whether carry out information pushing, when propelling movement is labeled as predetermined labels, then show to carry out information pushing.
For example, this predetermined labels is 1, if detect, propelling movement is labeled as 1, then perform step 304, if detect, propelling movement is labeled as 0, then do not perform step 304, does not namely carry out information pushing.
Obviously, if do not want to carry out information pushing when suspending web player on this web player, then the value of this propelling movement mark can choose the value different from this predetermined labels.Such as, when predetermined labels is 1, then now the value pushing mark can being defined as 0, like this, when detecting that the propelling movement pushed in parameter is labeled as 0, then not performing the process of carrying out information pushing on web player.
304, if the propelling movement pushed in parameter is labeled as predetermined labels, then utilize the acquisition reference information that gets parms pushed in parameter;
Get parms the more reference information that can get involved by webpage, at least one in the information that these reference informations can comprise user profile, web player is being play, the information similar with the information that web player is being play and historical viewings record.Wherein, user profile can comprise user user account, with this user-dependent friend information etc., the information play of web player can be playing video data or voice data, the information etc. that historical viewings record can be clicked for this user account or play.
Obviously, this reference information of getting of getting parms can have influence on the content of propelling movement usually, namely reference information can reflect interested to user propelling movement to a certain extent in perhaps advertisement.In actual applications, this gets parms and can also obtain other reference information, will not enumerate here.
305, pass to web player with reference to information;
After getting reference information when getting parms, the reference information got can be passed to this web player be suspended by web page code.
306, utilize web player from reference information, filter out the reference information of server needs;
Owing to getting parms, accessed reference information may be many, and some information may not be server can be taken into account when determining pushed information, therefore web page server is after receiving reference information, can also preliminary treatment be carried out, namely first filter out the reference information needed in server.
In actual applications, after web player is loaded, first can send instruction request to server, so that server is after receiving this instruction request, the indication information of the reference information type required for sending to this web player, the type of the reference information required for server can be comprised in this indication information, be such as user profile, at least one in the information that web player is being play, the information similar with the information that web player is being play and historical viewings record.Obviously, the type of the reference information required for server can also be informed to web player by other means, just illustrates no longer one by one here.
307, the reference information filtered out is sent to server, so that server is according to the reference information feedback pushed information filtered out;
Server can obtain relevant pushed information according to the reference information filtered out, and such as, pushed information can comprise the information such as recommended video, recommended audio frequency, recommended advertisement.
For example, when server includes user profile in the reference information got, then can according to the relation chain of certain user in this user profile, the video that all good friends obtaining this user upload, then using these videos as pushed information; Or these videos can be sorted, select predetermined number time video rearward as pushed information.
Again for example, the type of the video play that server comprises in the reference information got is animated type, now then can obtain relevant animated video, and the temperature clicked according to animated video can choose the animated video of predetermined number, then using these animated videos as pushed information.
308, according to the displaying type parameter pushed in parameter, obtain and show type;
Generally, after terminal gets the pushed information of server feedback, usually can show these pushed information, and when showing these pushed information, can various ways be had.Also namely push in parameter and also usually can include a displaying type parameter, this displaying type parameter determines that pushed information is shown in what manner.
Such as, this displaying type indicated by displaying type parameter maybe can close floating layer displaying etc. for full frame displaying.
309, utilize and show type, web player shows pushed information.
Web player can be shown pushed information according to the determined displaying type of displaying type parameter.
In actual applications, according to propelling movement needs, above-mentioned displaying type parameter can be set, such as when a needs propelling movement image ad, then the displaying type of showing corresponding to type parameter can be set to can close floating layer and show; And when needs push more multiple video, audio or video advertisement, then displaying type parameter can be arranged corresponding displaying type and be set to full frame displaying.
For example, refer to shown in Fig. 3 B, it illustrates the schematic diagram shown pushed information provided in one embodiment of the invention, illustrate a pushed information b1 in Fig. 3 B, this pushed information b1 is illustrated in the central authorities of the view screen of web player b2 with the form can closing floating layer.In this case, user can select to close this pushed information, such as can click the X button b3 in the pushed information display frames upper right corner, now then this web player b2 will no longer show this pushed information.That is, when pushed information b1 is only an image ad, or during single prompting message, then the displaying type of showing corresponding to type parameter can be set to can close floating layer and show.
Refer to shown in Fig. 3 C, the schematic diagram shown pushed information provided in another embodiment of the present invention is provided, also show a pushed information c1 in Fig. 3 C, this pushed information c1 is illustrated in the lower right corner of the view screen of web player c2 with the form can closing floating layer.Same, user can select to close this pushed information, such as can click the X button c3 in this pushed information display frames upper right corner, now then this web player c2 will no longer show this pushed information.That is, when pushed information c1 is only an image ad, or during single prompting message, then the displaying type of showing corresponding to type parameter can be set to can close floating layer and show.
Refer to shown in Fig. 3 D, the schematic diagram shown pushed information provided in another embodiment of the present invention is provided, illustrate a pushed information d1 in Fig. 3 D, this pushed information d1 is illustrated on the view screen of web player d2 with the form of full frame displaying.When the video that user selects one of them to be demonstrated, this video connects then directly can be play in this web player d2.Such as, when user selects video d3 wherein, this web player is then direct to be play this video d3.That is, when pushed information d1 is multiple video data, or multiple voice data, or during multiple video ads etc., then the displaying type of showing corresponding to type parameter can be set to full frame displaying.
It should be added that, when reference information carries user profile, then can carry out special information pushing for certain user, it is easily understood that, when different users selects to play identical video on same webpage, last shown pushed information also can be different.And when reference information carries the video that web player playing, then can carry out special information pushing for this video, it is easily understood that when identical user selects to play different videos on same webpage, last shown pushed information also can be different.
Also it should be added that, only be arranged in the code of webpage owing to pushing parameter and be not arranged in the code of web player, therefore when needing the display form of pushed information or whether carrying out information pushing when web player is suspended, directly can revise the propelling movement parameter in webpage, and not need the internal code of changing web player frequently.
In sum, the information-pushing method provided in the embodiment of the present invention, by when Web page loading player, by be positioned at this Web page loading player code outside propelling movement Parameter transfer to web player, and when this web player is suspended, utilize the propelling movement parameter got to carry out information pushing; Solve because propelling movement code is programmed in web player in advance in prior art, therefore propelling movement effectiveness comparison is fixed and single problem; Be not arranged in web player owing to pushing parameter, therefore this propelling movement parameter can set arbitrarily according to the actual requirements, when frequently changing player internal code, makes to push effect more diversified.
Fig. 4 is the structural representation of the information push-delivery apparatus provided in one embodiment of the invention.This information push-delivery apparatus is mainly to be illustrated in the terminal 140 being applied to implementation environment shown in Fig. 1.This information push-delivery apparatus can comprise: load-on module 402, receiver module 404 and pushing module 406.
Load-on module 402, may be used for the web player in Web page loading, and by the propelling movement Parameter transfer in webpage to web player, propelling movement parameter is arranged in the code of the webpage outside the code of web player;
Receiver module 404, may be used for receiving time-out information when suspending web player;
Pushing module 406, may be used for utilizing propelling movement parameter to carry out information pushing on web player.
In sum, the information push-delivery apparatus provided in the embodiment of the present invention, by when Web page loading player, by be positioned at this Web page loading player code outside propelling movement Parameter transfer to web player, and when this web player is suspended, utilize the propelling movement parameter got to carry out information pushing; Solve because propelling movement code is programmed in web player in advance in prior art, therefore propelling movement effectiveness comparison is fixed and single problem; Be not arranged in web player owing to pushing parameter, therefore this propelling movement parameter can set arbitrarily according to the actual requirements, when frequently changing player internal code, makes to push effect more diversified.
Fig. 5 is the structural representation of the information push-delivery apparatus provided in another embodiment of the present invention.This information push-delivery apparatus is mainly to be illustrated in the terminal 140 being applied to implementation environment shown in Fig. 1.This information push-delivery apparatus can comprise: load-on module 502, receiver module 504 and pushing module 506.
Load-on module 502, may be used for the web player in Web page loading, and by the propelling movement Parameter transfer in webpage to web player, propelling movement parameter is arranged in the code of the webpage outside the code of web player;
Receiver module 504, may be used for receiving time-out information when suspending web player;
Pushing module 506, may be used for utilizing propelling movement parameter to carry out information pushing on web player.
In the first possible implementation in the embodiment shown in fig. 5, pushing module 506 can comprise:
Acquiring unit 506a, may be used for utilizing the acquisition reference information that gets parms pushed in parameter, at least one in the information that reference information comprises user profile, web player is being play, the information similar with the information that web player is being play and historical viewings record;
Transfer unit 506b, may be used for passing to web player with reference to information;
Transmitting element 506c, may be used for utilizing web player to send to server with reference to information, so that server feeds back pushed information according to reference information;
Display unit 506d, may be used for showing pushed information on web player.
In the implementation that the second is in the embodiment shown in fig. 5 possible, information push-delivery apparatus can also comprise: detection module 508.
Detection module 508, may be used for detecting the propelling movement pushed in parameter and mark whether as predetermined labels, predetermined labels is used to indicate carries out information pushing;
Acquiring unit 506a, can also be used for detecting that the propelling movement pushed in parameter is labeled as predetermined labels, utilizes the acquisition reference information that gets parms pushed in parameter at detection module 508.
In the third possible implementation in the embodiment shown in fig. 5, display unit 506d can comprise: obtain subelement 506d1 and show subelement 506d2.
Obtaining subelement 506d1, may be used for the displaying type parameter according to pushing in parameter, obtain and show type;
Show subelement 506d2, may be used for utilizing and show type, web player shows pushed information.
In the 4th kind of possible implementation in the embodiment shown in fig. 5, transmitting element 506c can comprise: screening subelement 506c1 and transmission subelement 506c2.
Screening subelement 506c1, may be used for utilizing web player from reference information, filter out the reference information of server needs;
Send subelement 506c2, the reference information that may be used for screening subelement 506c1 filters out sends to server, so that server is according to the reference information feedback pushed information filtered out.
In sum, the information push-delivery apparatus provided in the embodiment of the present invention, by when Web page loading player, by be positioned at this Web page loading player code outside propelling movement Parameter transfer to web player, and when this web player is suspended, utilize the propelling movement parameter got to carry out information pushing; Solve because propelling movement code is programmed in web player in advance in prior art, therefore propelling movement effectiveness comparison is fixed and single problem; Be not arranged in web player owing to pushing parameter, therefore this propelling movement parameter can set arbitrarily according to the actual requirements, when frequently changing player internal code, makes to push effect more diversified.
It should be noted that: the information push-delivery apparatus provided in above-described embodiment is when carrying out information pushing, only be illustrated with the division of above-mentioned each functional module, in practical application, can distribute as required and by above-mentioned functions and be completed by different functional modules, internal structure by terminal is divided into different functional modules, to complete all or part of function described above.In addition, the information push-delivery apparatus that above-described embodiment provides and information-pushing method embodiment belong to same design, and its specific implementation process refers to embodiment of the method, repeats no more here.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an information-pushing method, is characterized in that, described method comprises:
Web player in Web page loading, give described web player by the propelling movement Parameter transfer in described webpage, described propelling movement parameter is arranged in the code of the described webpage outside the code of described web player;
Receive time-out information when suspending described web player;
Described propelling movement parameter is utilized to carry out information pushing on described web player.
2. method according to claim 1, is characterized in that, describedly utilizes described propelling movement parameter to carry out information pushing on described web player, comprising:
Utilize the acquisition reference information that gets parms in described propelling movement parameter, described reference information comprise user profile, at least one in the information that described web player is being play, the information similar with the information that described web player is being play and historical viewings record;
Described reference information is passed to described web player;
Utilize described web player that described reference information is sent to server, so that described server is according to described reference information feedback pushed information;
Described web player shows described pushed information.
3. method according to claim 2, is characterized in that, before described the getting parms acquisition reference information utilized in described propelling movement parameter, also comprises:
The propelling movement detected in described propelling movement parameter marks whether as predetermined labels, and described predetermined labels is used to indicate carries out information pushing;
If the propelling movement in described propelling movement parameter is labeled as described predetermined labels, then perform the step of described the getting parms acquisition reference information utilized in described propelling movement parameter.
4. method according to claim 2, is characterized in that, describedly on described web player, shows described pushed information, comprising:
According to the displaying type parameter in described propelling movement parameter, obtain and show type;
Utilize described displaying type, described web player shows described pushed information.
5. according to described method arbitrary in claim 2 to 4, it is characterized in that, describedly utilize described web player that described reference information is sent to server, so that described server is according to described reference information feedback pushed information, comprising:
Utilize described web player from described reference information, filter out the reference information of described server needs;
The described reference information filtered out is sent to described server, so as described server according to described in filter out reference information feedback pushed information.
6. an information push-delivery apparatus, is characterized in that, described device comprises:
Load-on module, for the web player in Web page loading, give described web player by the propelling movement Parameter transfer in described webpage, described propelling movement parameter is arranged in the code of the described webpage outside the code of described web player;
Receiver module, for receiving time-out information when suspending described web player;
Pushing module, carries out information pushing for utilizing described propelling movement parameter on described web player.
7. device according to claim 6, is characterized in that, described pushing module, comprising:
Acquiring unit, for utilizing the acquisition reference information that gets parms in described propelling movement parameter, described reference information comprises user profile, at least one in the information that described web player is being play, the information similar with the information that described web player is being play and historical viewings record;
Transfer unit, for passing to described web player by described reference information;
Transmitting element, for utilizing described web player that described reference information is sent to server, so that described server is according to described reference information feedback pushed information;
Display unit, for showing described pushed information on described web player.
8. device according to claim 7, is characterized in that, described device also comprises:
Detection module, marks whether as predetermined labels for the propelling movement detected in described propelling movement parameter, and described predetermined labels is used to indicate carries out information pushing;
Described acquiring unit, also for detecting that at described detection module the propelling movement in described propelling movement parameter is labeled as described predetermined labels, utilizes the acquisition reference information that gets parms in described propelling movement parameter.
9. device according to claim 7, is characterized in that, described display unit, comprising:
Obtain subelement, for according to the displaying type parameter in described propelling movement parameter, obtain and show type;
Showing subelement, for utilizing described displaying type, described web player showing described pushed information.
10., according to described device arbitrary in claim 7 to 9, it is characterized in that, described transmitting element, comprising:
Screening subelement, for the reference information utilizing described web player to filter out described server needs from described reference information;
Send subelement, send to described server for the described reference information filtered out by described screening subelement, so as described server according to described in the reference information that filters out feed back pushed information.
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| CN201410125657.0A CN104954407B (en) | 2014-03-31 | 2014-03-31 | Information-pushing method and device |
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| CN110545479A (en) * | 2018-05-29 | 2019-12-06 | 北京字节跳动网络技术有限公司 | Loading control method and device for media playing and storage medium |
| US11006192B2 (en) | 2018-05-29 | 2021-05-11 | Beijing Bytedance Network Technology Co., Ltd. | Media-played loading control method, device and storage medium |
| CN110545479B (en) * | 2018-05-29 | 2021-07-06 | 北京字节跳动网络技术有限公司 | Loading control method and device for media playing and storage medium |
| CN115150667A (en) * | 2021-03-30 | 2022-10-04 | 聚好看科技股份有限公司 | Display device and advertisement playing method |
| CN115150667B (en) * | 2021-03-30 | 2023-10-20 | 聚好看科技股份有限公司 | Display device and advertisement playing method |
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