CN106161627B - Method and device for pushed information - Google Patents
Method and device for pushed information Download PDFInfo
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- CN106161627B CN106161627B CN201610548294.0A CN201610548294A CN106161627B CN 106161627 B CN106161627 B CN 106161627B CN 201610548294 A CN201610548294 A CN 201610548294A CN 106161627 B CN106161627 B CN 106161627B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
This application discloses the method and devices for pushed information.One specific embodiment of the method includes: acquisition information to be pushed, and determining will be used to push at least one preselected information push channel of information to be pushed；Determine information transferring rate of the information to be pushed in each preselected information push channel；The information push channel for pushing information to be pushed is determined from least one preselected information push channel according to information transferring rate；Information to be pushed is pushed by identified information push channel.This embodiment improves the pushing efficiencies of information.
Description
Technical field
This application involves technical field of data processing, and in particular to information advancing technique field more particularly, to pushes
The method and device of information.
Background technique
Internet has the advantages that wide coverage, real-time are good, and with the development of internet, various information pass through interconnection
Net is promoted and is transmitted.Internet includes much information push channel, for example, accessing the information of internet by wired mode
Push channel may include server, desktop computer etc.；The information push channel for wirelessly accessing internet can wrap
Include smart phone, tablet computer and portable computer etc..The form of expression of the same information in different information push channels is not
Together, for example, needing for the application program to be packaged into setting suitable for wired mode access internet when information is application program
Standby (such as windows edition and mac editions) and the equipment suitable for wirelessly accessing internet (such as android editions with
Iphone editions).Information can be pushed to the user for connecting internet in different ways by different information channels, this just makes
The coverage area of information can be greatly improved by internet Rapid Popularization to all types of user for connecting internet by obtaining information.
However, existing still had several drawbacks by internet pushed information, it is mainly manifested in and is not easy to determine which kind of is believed
Cease the higher aspect of information pushing efficiency of push channel.For example, user is different in such a way that internet obtains information, some
User's habit accesses internet with by wired mode, some users are accustomed to and wirelessly access internet；Information has
Corresponding target user, the network access of these target users be not easy to determine, causes the pushing efficiency of information not high.
Summary of the invention
This application provides the method and devices for pushed information, to solve the technical issues of mentioning in background technique.
In a first aspect, this application provides a kind of methods for pushed information, which comprises obtain letter to be pushed
Breath, determining will be used to push at least one preselected information push channel of the information to be pushed；Determine the information to be pushed
Information transferring rate in each preselected information push channel；It is pushed according to information transferring rate from least one preselected information
The information push channel for pushing the information to be pushed is determined in channel；Institute is pushed by identified information push channel
State information to be pushed.
In some embodiments, the determination is ready to use in at least one preselected information push for pushing the information to be pushed
Channel includes: the push mode for analyzing the information to be pushed, and the push mode includes at least one of the following: text push side
Formula, picture push mode, application program push mode, audio push mode and video push mode；According to the push mode
Determine preselected information push channel.
In some embodiments, information of the determination information to be pushed in each preselected information push channel turns
Rate includes: for each of at least one preselected information push channel preselected information push channel, described in statistics
Website data and user data of the information to be pushed in the preselected information push channel, the website data include described wait push away
Deliver letters click volume and/or download of the breath on the corresponding website of preselected information push channel, the user data include to
Pushed information passes through the displaying number after the click of preselected information push channel and/or the displaying number after downloading；Calculate the use
The ratio of user data and the website data, obtains information transferring rate.
In some embodiments, website data of the statistics information to be pushed in the preselected information push channel
Include with user data: monitoring parameter is set in the information to be pushed, and the monitoring parameter is for counting corresponding wait push
The website data and user data of information.
In some embodiments, website data of the statistics information to be pushed in the preselected information push channel
Include with user data: obtaining the statistical data of the correspondence information to be pushed of the counter records of website, the counter
For counting the website data and user data of corresponding information to be pushed.
In some embodiments, described to be determined from at least one preselected information push channel according to information transferring rate
Information push channel for pushing the information to be pushed includes: to convert from each preselected information push channel according to information
The descending sequential selection predetermined number preselected information push channel of rate is as information push channel.
In some embodiments, the preselected information push channel is following one: website, intelligent terminal.
Second aspect, this application provides a kind of device for pushed information, described device includes: preselected information push
Channel determination unit determines for obtaining information to be pushed and believes at least one pre-selection for being used to push the information to be pushed
Cease push channel；Information transferring rate computing unit, for determining the information to be pushed in each preselected information push channel
Information transferring rate；Information push channel determination unit, for being pushed away according to information transferring rate from least one preselected information
Send the information push channel determined in channel for pushing the information to be pushed；Information push unit, for by being determined
Information push channel push the information to be pushed.
In some embodiments, the preselected information push channel determination unit includes: that push mode obtains subelement, is used
In the push mode for analyzing the information to be pushed, the push mode includes at least one of the following: that text pushes mode, picture
Push mode, application program push mode, audio push mode and video push mode；Preselected information push channel determines that son is single
Member, for determining preselected information push channel according to the push mode.
In some embodiments, the information transferring rate computing unit includes: data statistics subelement, for it is described extremely
Each of few preselected information push channel preselected information push channel counts the information to be pushed and believes in the pre-selection
The website data and user data in push channel are ceased, the website data includes that the information to be pushed is pushed away in the preselected information
The click volume and/or download on the corresponding website in channel are sent, the user data includes that information to be pushed passes through preselected information
The displaying number shown after number and/or downloading after push channel click；Information transferring rate computation subunit, for calculating
The ratio for stating user data Yu the website data, obtains information transferring rate.
In some embodiments, the data statistics subelement includes: monitoring parameter setup module, for described wait push away
Breath of delivering letters is interior to be arranged monitoring parameter, and the monitoring parameter is used to count the website data and user data of corresponding information to be pushed.
In some embodiments, the data statistics subelement includes: that statistical data obtains module, for obtaining website
The statistical data of the correspondence of the counter records information to be pushed, the counter are used to count the net of corresponding information to be pushed
Data of standing and user data.
In some embodiments, the information push channel determination unit includes: that information push channel determines subelement, is used
In from each preselected information push channel according to the sequential selection predetermined number preselected information that information transferring rate is descending
Push channel is as information push channel.
In some embodiments, the preselected information push channel is following one: website, intelligent terminal.
Method and device provided by the present application for pushed information determines that corresponding preselected information pushes away for information to be pushed
Send channel, then calculate the information transferring rate of every preselected information push channel, finally according to information transferring rate determine push to
The information push channel of pushed information, improves the pushing efficiency of information.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon:
Fig. 1 is that this application can be applied to exemplary system architecture figures therein；
Fig. 2 is the flow chart according to method one embodiment for pushed information of the application；
Fig. 3 is the flow chart according to the determination preselected information push channel of the application；
Fig. 4 is the flow chart according to the calculating information transferring rate of the application；
Fig. 5 is a schematic diagram according to the application scenarios of method one embodiment for pushed information of the application；
Fig. 6 is the structural schematic diagram according to one embodiment of the device for pushed information of the application；
Fig. 7 is the structural schematic diagram according to one embodiment of the server of the application.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, part relevant to related invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 is shown can be using the method for pushed information of the application or the implementation of the device for pushed information
The exemplary system architecture 100 of example.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out
Send message etc..Various telecommunication customer end applications can be installed, such as web browser is answered on terminal device 101,102,103
With, shopping class application, searching class application, Video Applications, voice applications, picture show apply etc..
Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts
Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture
Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) it is player, on knee portable
Computer and desktop computer etc..
It should be noted that the method provided by the embodiment of the present application for pushed information is generally held by server 105
Row, correspondingly, the device for pushed information is generally positioned in server 105.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
Fig. 2, it illustrates a kind of flow chart 200 of one embodiment of method for pushed information, information push
Method includes:
In the present embodiment, electronic equipment (such as server 105 shown in FIG. 1) can pass through wired or wireless mode
Information to be pushed is obtained from terminal device 101,102,103.
The information to be pushed that server 105 obtains can be text, picture, music, video or other kinds of information, right
In different types of information to be pushed, different preselected information push channels can be selected.Information push channel is to be used for transmission
The media of information, as an example, preselected information push channel can be but not limited to following one: website, intelligent terminal are independent
Webpage or other can receive the carrier of information.For example, the video can directly be existed when information to be pushed is video type
Play, can also will be played in the video download to intelligent terminal on website, can also allow simultaneously on website play and under
It is downloaded on intelligent terminal and plays.When being played on website, can directly be played on the webpage of website, it can also be in Website login
When, which is played by another independent webpage unrelated with site information.For example, popping up one when logging in certain website
It only include the independent webpage of the video.
In some optional implementations of the present embodiment, above-mentioned determination will be used to push above-mentioned information to be pushed extremely
The flow chart of a few preselected information push channel is as shown in figure 3, may comprise steps of:
Step 2011, the push mode of above-mentioned information to be pushed is analyzed.
Information to be pushed can be text, picture, music, video or other kinds of information, different types of wait push
The push mode that information uses can be different, and push mode includes at least one of the following: that text pushes mode, picture push side
Formula, application program push mode (after downloading information to be pushed, in such a way that specified application program is opened), audio push
Mode and video push mode.For example, when information to be pushed is text mode can be pushed using text push mode, picture
Mode is pushed with application program；It, can be using application program push mode and video push mode when information to be pushed is video.
Step 2012, preselected information push channel is determined according to above-mentioned push mode.
After the push mode for determining information to be pushed, preselected information push channel may further determine that.For example, wait push
When information is video, it can need to download using application program push mode and video push mode, application program push mode
It after video, is opened by specified application program, then preselected information push channel selects intelligent terminal；According to video push side
Formula, then preselected information push channel selects website.
After information to be pushed is pushed by a certain preselected information push channel, information to be pushed can be counted at this
Information transferring rate in one preselected information push channel.Wherein, information transferring rate be used for measure in information push channel to
Attraction degree of the pushed information to user.For example, counting the video on website when the video is played out by website
Click volume and playback volume, the ratio for calculating playback volume and click volume obtain information transferring rate of the video on website.When the view
When frequency is played out by intelligent terminal, statistics intelligent terminal downloads the download of the video from website, and counts the video
Broadcasting time on intelligent terminal, the ratio for calculating broadcasting time and download obtain information conversion of the video on website
Rate.It should be noted that the video on intelligent terminal play when need to connect website, so as to the broadcasting time to the video into
Row statistics.
In some optional implementations of the present embodiment, determine that above-mentioned information to be pushed is pushed in each preselected information
Information transferring rate in channel, as shown in figure 4, may comprise steps of:
Step 2021, for each of above-mentioned at least one preselected information push channel preselected information push channel,
Count website data and user data of the above-mentioned information to be pushed in the preselected information push channel.
Wherein, website data includes click of the above-mentioned information to be pushed on the corresponding website of preselected information push channel
Amount and/or download, above-mentioned user data include the displaying number after information to be pushed is clicked by preselected information push channel
And/or the displaying number after downloading.
When information to be pushed is pushed by preselected information push channel, in order to calculate information to be pushed in preselected information
Information transferring rate in push channel needs the two class data to information to be pushed in preselected information push channel to unite
Meter: the first is website data, and website data can characterize the number that information to be pushed is concerned, specifically, website data packet
Include click volume and/or download of the information to be pushed on the corresponding website of preselected information push channel, by click volume and/or
Download is characterized in information to be pushed and is concerned situation on the corresponding website of preselected information push channel.For example, certain film
Before online, the short-sighted frequency of synopsis (information to be pushed) is issued in website (preselected information push channel), the synopsis is short
Video needs are clicked on website and could be played, and can also be downloaded from website through player plays, or provide simultaneously
It click play and is downloaded from website on website and passes through player plays.Every click and/or downloading are primary, it is believed that the play
The website data of the short-sighted frequency of feelings brief introduction increases primary.Second is user data, and user data is for characterizing information to be pushed quilt
The degree of concern, specifically, user data includes the displaying number after information to be pushed is clicked by preselected information push channel
And/or the displaying number after downloading.For example, the short-sighted frequency of above-mentioned synopsis is once played after being clicked and (is shown),
After playing, user, which is also an option that, the operation such as repeats playing, that is, has carried out multiple broadcasting clicking in primary, has played
Number illustrate that user is bigger to the degree of concern of the short-sighted frequency of synopsis more；After the short-sighted frequency of synopsis is downloaded, often
It plays once, the short-sighted frequency of synopsis will send primary broadcasting record information to website, and the statistics short-sighted frequency of synopsis is by under
Broadcasting situation after load.
Step 2022, the ratio for calculating above-mentioned user data Yu above-mentioned website data, obtains information transferring rate.
User data has characterized the degree that information to be pushed is concerned, and website data characterizes what information to be pushed was concerned
Number, using the ratio of user data and above-mentioned website data as information transferring rate, then information transferring rate characterizes letter to be pushed
Cease the displaying efficiency in preselected information push channel.
In some optional implementations of the present embodiment, the above-mentioned statistics information to be pushed is pushed away in the preselected information
Sending website data and user data on channel may include: that monitoring parameter is arranged in above-mentioned information to be pushed, above-mentioned monitoring
Parameter is used to count the website data and user data of corresponding information to be pushed.
Counting website data and user data of the information to be pushed in each above-mentioned preselected information push channel can lead to
It crosses and monitoring parameter is set in information to be pushed to realize, it is logical in preselected information push that monitoring parameter can count information to be pushed
Click volume and/or download on the corresponding website in road, and count information to be pushed by preselected information push channel click after
The displaying number shown after number and/or downloading, and then obtain corresponding website data and user data.
In some optional implementations of the present embodiment, the above-mentioned statistics information to be pushed is pushed away in the preselected information
Sending website data and user data on channel may include: the correspondence information to be pushed for obtaining the counter records of website
Statistical data, counter is arranged on website, and counter is used to count the website data and number of users of corresponding information to be pushed
According to, that is, statistical data includes website data and user data.
Counting website data and user data of the information to be pushed in each above-mentioned preselected information push channel can also be with
It is realized by the way that counter is arranged on website.It is corresponding in preselected information push channel that counter can count information to be pushed
Click volume and/or download on website, and count the displaying time after information to be pushed is clicked by preselected information push channel
Displaying number after number and/or downloading, and then obtain corresponding website data and user data.When counting website data, meter
Number device can directly record click volume and/or download of the information to be pushed on website；When counting user data, counter
Can recorde information to be pushed be repeated broadcasting number or information to be pushed be downloaded after play when networking number, in turn
Obtain corresponding website data and user data.
Information transferring rate is for characterizing displaying efficiency of the information to be pushed in preselected information push channel, information transferring rate
It is higher, illustrate that bandwagon effect of the information to be pushed in the preselected information push channel is better, it can be true according to information transferring rate
Surely the optimal preselected information push channel of information to be pushed is shown.
It is above-mentioned to be preselected according to information transferring rate from described at least one in some optional implementations of the present embodiment
Determine that the information push channel for pushing the information to be pushed may include: in information push channel
It is pre- according to the descending sequential selection predetermined number of information transferring rate from each preselected information push channel
Select information push channel as information push channel.
Information transferring rate can indicate displaying efficiency of the information to be pushed in preselected information push channel, directly affect to
Pushed information promotion effect in preselected information push channel.Therefore, usually the high preselected information of information transferring rate is pushed logical
Road is as the information push channel for pushing information to be pushed in practice.
By information push channel (i.e. optimal preselected information push channel) push information to be pushed, maximumlly improve to
The displaying efficiency of pushed information.
With continued reference to the signal that Fig. 5, Fig. 5 are according to the application scenarios of the method for pushed information of the present embodiment
Figure.In practice, information to be pushed is commonly used in the popularization of product, intention or other information to use, and customer needs to consider
Which information push channel can bring high information transferring rate.In Fig. 5, information to be pushed is passed through into 4 preselected information push
Channel (i.e. media in Fig. 5 can be website and/or intelligent terminal) is pushed, and obtains corresponding website data (in Fig. 5
Click/downloading) and user data (the conversion information in Fig. 5)；Information to be pushed is calculated in each pre-selection by screening module
Information transferring rate under information push channel.Finally select media 1 and media 2 as final information push channel.
Information-pushing method provided by the present application is that information to be pushed determines corresponding preselected information push channel, is then counted
The information transferring rate of every preselected information push channel is calculated, the information of push information to be pushed is finally determined according to information transferring rate
Push channel improves the pushing efficiency of information.
With further reference to Fig. 6, as the realization to method shown in above-mentioned each figure, this application provides one kind for pushing letter
One embodiment of the device of breath, the Installation practice is corresponding with embodiment of the method shown in Fig. 2, which can specifically answer
For in various electronic equipments.
As shown in fig. 6, the above-mentioned device 600 for pushed information of the present embodiment may include: that preselected information push is logical
Road determination unit 601, information transferring rate computing unit 602, information push channel determination unit 603 and information push unit 604.
Wherein, for preselected information push channel determination unit 601 for obtaining information to be pushed, determination will be used to push above-mentioned letter to be pushed
At least one preselected information push channel of breath；Information transferring rate computing unit 602 is for determining above-mentioned information to be pushed each
Information transferring rate in a preselected information push channel；Information push channel determination unit 603 according to above- mentioned information for converting
Rate determines the information push channel for pushing above-mentioned information to be pushed from above-mentioned at least one preselected information push channel；Letter
Push unit 604 is ceased to be used to push above-mentioned information to be pushed by identified information push channel.
In some optional implementations of the present embodiment, above-mentioned preselected information push channel is following one: website,
Intelligent terminal.
In some optional implementations of the present embodiment, above-mentioned preselected information push channel determination unit 601 includes:
Push mode obtains subelement (not shown) and preselected information push channel determines subelement (not shown).Wherein,
Push mode obtains subelement for analyzing the push mode of above-mentioned information to be pushed, and above-mentioned push mode includes following at least one
: text pushes mode, picture push mode, application program push mode, audio push mode and video push mode；Pre-selection
Information push channel determines subelement for determining preselected information push channel according to above-mentioned push mode.
In some optional implementations of the present embodiment, above- mentioned information conversion ratio computing unit 602 includes: data system
Count subelement (not shown) and information transferring rate computation subunit (not shown), wherein data statistics subelement is used
In to each of above-mentioned at least one preselected information push channel preselected information push channel, above-mentioned information to be pushed is counted
Website data and user data in the preselected information push channel, above-mentioned website data include above-mentioned information to be pushed at this
Click volume and/or download on the corresponding website of preselected information push channel, above-mentioned user data include that information to be pushed is logical
Cross the displaying number shown after number and/or downloading after preselected information push channel is clicked；Information transferring rate computation subunit
For calculating the ratio of above-mentioned user data Yu above-mentioned website data, information transferring rate is obtained.
In some optional implementations of the present embodiment, above-mentioned data statistics subelement includes: monitoring parameter setting
Module (not shown), for monitoring parameter to be arranged in above-mentioned information to be pushed, above-mentioned monitoring parameter is for counting corresponding
The website data and user data of information to be pushed.
In some optional implementations of the present embodiment, above-mentioned data statistics subelement includes: that statistical data obtains
Module (not shown), it is above-mentioned for obtaining the statistical data of the correspondence of counter records of the website information to be pushed
Counter is used to count the website data and user data of corresponding information to be pushed.
In some optional implementations of the present embodiment, above- mentioned information push channel determination unit 603 includes: information
Push channel determines subelement (not shown), is used for from each preselected information push channel according to information transferring rate by big
To small sequential selection predetermined number preselected information push channel as information push channel.
In some optional implementations of the present embodiment, above-mentioned preselected information push channel is following one: website,
Intelligent terminal.
Below with reference to Fig. 7, it illustrates the computer systems 700 for the server for being suitable for being used to realize the embodiment of the present application
Structural schematic diagram.
As shown in fig. 7, computer system 700 includes central processing unit (CPU) 701, it can be read-only according to being stored in
Program in memory (ROM) 702 or be loaded into the program in random access storage device (RAM) 703 from storage section 708 and
Execute various movements appropriate and processing.In RAM703, also it is stored with system 700 and operates required various programs and data.
CPU701, ROM702 and RAM703 are connected with each other by bus 704.Input/output (I/O) interface 705 is also connected to bus
704。
I/O interface 705 is connected to lower component: the importation 706 including keyboard, mouse etc.；Including such as liquid crystal
Show the output par, c 707 of device (LCD) etc. and loudspeaker etc.；Storage section 708 including hard disk etc.；And including such as LAN
The communications portion 709 of the network interface card of card, modem etc..Communications portion 709 is executed via the network of such as internet
Communication process.Driver 710 is also connected to I/O interface 705 as needed.Detachable media 711, such as disk, CD, magneto-optic
Disk, semiconductor memory etc. are mounted on as needed on driver 710, in order to from the computer program root read thereon
According to needing to be mounted into storage section 708.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be tangibly embodied in machine readable
Computer program on medium, above-mentioned computer program include the program code for method shown in execution flow chart.At this
In the embodiment of sample, which can be downloaded and installed from network by communications portion 709, and/or from removable
Medium 711 is unloaded to be mounted.
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants
It is noted that the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart, Ke Yiyong
The dedicated hardware based system of defined functions or operations is executed to realize, or can be referred to specialized hardware and computer
The combination of order is realized.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit also can be set in the processor, for example, can be described as: a kind of processor packet
Include preselected information push channel determination unit, information transferring rate computing unit, information push channel determination unit and information push
Unit.Wherein, the title of these units does not constitute the restriction to the unit itself under certain conditions.For example, information pushes
Unit is also described as " unit for pushed information ".
As on the other hand, present invention also provides a kind of nonvolatile computer storage media, the non-volatile calculating
Machine storage medium can be nonvolatile computer storage media included in above-mentioned apparatus in above-described embodiment；It is also possible to
Individualism, without the nonvolatile computer storage media in supplying terminal.Above-mentioned nonvolatile computer storage media is deposited
One or more program is contained, when said one or multiple programs are executed by an equipment, so that above equipment: obtaining
Information to be pushed, determining will be used to push at least one preselected information push channel of above-mentioned information to be pushed；Determine it is above-mentioned to
Information transferring rate of the pushed information in each preselected information push channel；According to above- mentioned information conversion ratio from above-mentioned at least one
The information push channel for pushing above-mentioned information to be pushed is determined in preselected information push channel；It is pushed away by identified information
Channel is sent to push above-mentioned information to be pushed.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from the inventive concept, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (10)
1. a kind of method for pushed information, which is characterized in that the described method includes:
Information to be pushed is obtained, determining will be used to push at least one preselected information push channel of the information to be pushed；
For each of at least one preselected information push channel preselected information push channel, statistics is described wait push
Website data and user data of the information in the preselected information push channel, the website data include the information to be pushed
Click volume and/or download on the corresponding website of preselected information push channel, the user data includes letter to be pushed
Breath passes through the displaying number after the click of preselected information push channel and/or the displaying number after downloading；
The ratio for calculating the user data Yu the website data, obtains information transferring rate；
It is determined from at least one preselected information push channel for pushing the information to be pushed according to information transferring rate
Information push channel；
The information to be pushed is pushed by identified information push channel.
2. the method according to claim 1, wherein the determination will be used to push the information to be pushed extremely
A preselected information push channel includes: less
The push mode of the information to be pushed is analyzed, the push mode includes at least one of the following: text push mode, figure
Piece pushes mode, application program push mode, audio push mode and video push mode；
Preselected information push channel is determined according to the push mode.
3. the method according to claim 1, wherein the statistics information to be pushed is pushed away in the preselected information
The website data and user data on channel is sent to include:
Monitoring parameter is set in the information to be pushed, and the monitoring parameter is used to count the website number of corresponding information to be pushed
According to and user data.
4. the method according to claim 1, wherein the statistics information to be pushed is pushed away in the preselected information
The website data and user data on channel is sent to include:
The statistical data of the correspondence information to be pushed of the counter records of website is obtained, the counter is for counting corresponding
The website data and user data of information to be pushed.
5. the method according to claim 1, wherein described preselect according to information transferring rate from described at least one
Determine that the information push channel for pushing the information to be pushed includes: in information push channel
Letter is preselected according to the descending sequential selection predetermined number of information transferring rate from each preselected information push channel
Push channel is ceased as information push channel.
6. a kind of device for pushed information, which is characterized in that described device includes:
Preselected information push channel determination unit, for obtaining information to be pushed, determination will be used to push the information to be pushed
At least one preselected information push channel；
Data statistics unit is logical for pushing to each of at least one preselected information push channel preselected information
Road counts website data and user data of the information to be pushed in the preselected information push channel, the website data
Click volume and/or download including the information to be pushed on the corresponding website of preselected information push channel, the use
User data includes the displaying time shown after number and/or downloading after information to be pushed is clicked by preselected information push channel
Number；
Information transferring rate computing unit obtains information conversion for calculating the ratio of the user data Yu the website data
Rate；
Information push channel determination unit, for true from at least one preselected information push channel according to information transferring rate
Determine the information push channel for pushing the information to be pushed；
Information push unit, for pushing the information to be pushed by identified information push channel.
7. device according to claim 6, which is characterized in that the preselected information push channel determination unit includes:
Push mode obtains subelement, and for analyzing the push mode of the information to be pushed, the push mode includes following
At least one of: text pushes mode, picture push mode, application program push mode, audio push mode and video push side
Formula；
Preselected information push channel determines subelement, for determining preselected information push channel according to the push mode.
8. device according to claim 6, which is characterized in that the data statistics subelement includes:
Monitoring parameter setup module, for monitoring parameter to be arranged in the information to be pushed, the monitoring parameter is for counting
The website data and user data of corresponding information to be pushed.
9. device according to claim 6, which is characterized in that the data statistics subelement includes:
Statistical data obtains module, for obtaining the statistical data of the correspondence of counter records of the website information to be pushed,
The counter is used to count the website data and user data of corresponding information to be pushed.
10. device according to claim 6, which is characterized in that the information push channel determination unit includes:
Information push channel determines subelement, for descending according to information transferring rate from each preselected information push channel
Sequential selection predetermined number preselected information push channel as information push channel.
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| CN106993030A (en) * | 2017-03-22 | 2017-07-28 | 北京百度网讯科技有限公司 | Information-pushing method and device based on artificial intelligence |
| CN108737479B (en) * | 2017-04-24 | 2021-01-15 | 北京小熊博望科技有限公司 | Method and device for pushing information |
| CN108810047B (en) * | 2017-04-27 | 2021-07-06 | 北京京东尚科信息技术有限公司 | Method and device for determining information push accuracy rate and server |
| CN107341187B (en) * | 2017-06-07 | 2021-08-10 | 努比亚技术有限公司 | Search processing method, device, equipment and computer storage medium |
| CN107733967B (en) * | 2017-07-24 | 2020-01-07 | 深圳壹账通智能科技有限公司 | Processing method and device for push information, computer equipment and storage medium |
| CN110135912B (en) * | 2019-05-17 | 2022-05-13 | 北京百度网讯科技有限公司 | Information pushing method and device, server and storage medium |
| CN112307326A (en) * | 2020-04-22 | 2021-02-02 | 北京字节跳动网络技术有限公司 | Information pushing method and device and electronic equipment |
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| CN102663519A (en) * | 2012-04-01 | 2012-09-12 | 浙江盘石信息技术有限公司 | Optimization system of media selection in network advertisement delivery and method thereof |
| CN103377249B (en) * | 2012-04-27 | 2017-12-22 | 北京京东尚科信息技术有限公司 | Keyword put-on method and system |
| CN103763361B (en) * | 2014-01-13 | 2018-04-27 | 北京奇虎科技有限公司 | A kind of method, system and recommendation server for recommending application based on user behavior |
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