CN106161627A - Method and device for pushed information - Google Patents
Method and device for pushed information Download PDFInfo
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- CN106161627A CN106161627A CN201610548294.0A CN201610548294A CN106161627A CN 106161627 A CN106161627 A CN 106161627A CN 201610548294 A CN201610548294 A CN 201610548294A CN 106161627 A CN106161627 A CN 106161627A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- Databases & Information Systems (AREA)
- Theoretical Computer Science (AREA)
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- Physics & Mathematics (AREA)
- General Engineering & Computer Science (AREA)
- General Physics & Mathematics (AREA)
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Abstract
This application discloses the method and device for pushed information.One detailed description of the invention of described method includes: obtains information to be pushed, determines and will be used for pushing at least one preselected information push channel of information to be pushed；Determine information to be pushed information transferring rate in each preselected information push channel；From at least one preselected information push channel, the information pushing passage for pushing information to be pushed is determined according to information transferring rate；Information pushing passage determined by by pushes information to be pushed.This embodiment improves the pushing efficiency of information.
Description
Technical field
The application relates to technical field of data processing, is specifically related to information advancing technique field, particularly for propelling movement
The method and device of information.
Background technology
The advantage that the Internet has wide coverage, real-time is good, along with the development of the Internet, various information are by interconnection
Net is promoted and is transmitted.The Internet comprises much information push channel, such as, is accessed the information of the Internet by wired mode
Push channel can include server, desktop computer etc.；The information pushing passage wirelessly accessing the Internet can wrap
Include smart mobile phone, panel computer and portable computer etc..The same information form of expression in different information pushing passages is not
With, such as, when information is application program, need to be packaged into this application program to be applicable to setting of wired mode access the Internet
Standby (such as windows version and mac version) and be applicable to wirelessly to access the Internet equipment (as android version with
Iphone version).Information pushing can be given the user connecting the Internet by different way by different communication channels, and this just makes
The information of obtaining can greatly improve the coverage of information by the Internet Rapid Popularization to all types of user of connection the Internet.
But, existing still had several drawbacks by the Internet pushed information, be mainly manifested in and be difficult to determine which kind of is believed
Cease the aspect that the information pushing of push channel is in hgher efficiency.Such as, user is different by the way of the Internet obtains information, some
User habit accesses the Internet with by wired mode, some user habit with wirelessly access the Internet；Information has
Corresponding targeted customer, the network access of these targeted customers is difficult to determine, the pushing efficiency causing information is the highest.
Summary of the invention
This application provides the method and device for pushed information, to solve the technical problem mentioned in background technology.
First aspect, this application provides a kind of method for pushed information, and described method includes: obtains and waits to push letter
Breath, determines and will be used for pushing at least one preselected information push channel of described information to be pushed；Determine described information to be pushed
Information transferring rate in each preselected information push channel；Push from described at least one preselected information according to information transferring rate
Passage determines the information pushing passage for pushing described information to be pushed；Information pushing passage determined by by pushes institute
State information to be pushed.
In certain embodiments, described determine be ready to use in push described information to be pushed at least one preselected information push
Passage includes: analyze the propelling movement mode of described information to be pushed, described propelling movement mode include following at least one: word propelling movement side
Formula, picture push mode, application program pushes mode, audio frequency pushes mode and video push mode；According to described propelling movement mode
Determine preselected information push channel.
In certain embodiments, described determine that described information to be pushed information in each preselected information push channel turns
Rate includes: for each the preselected information push channel in described at least one preselected information push channel, statistics is described
Information to be pushed website data in this preselected information push channel and user data, described website data include described in wait to push away
Delivering letters breath click volume on the website that this preselected information push channel is corresponding and/or download, described user data includes treating
Pushed information is by the displaying number of times after the click of preselected information push channel and/or the displaying number of times after download；Calculate described use
User data and the ratio of described website data, obtain information transferring rate.
In certain embodiments, described statistics described information to be pushed website data in this preselected information push channel
Including with user data: arrange monitoring parameter in described information to be pushed, described monitoring parameter is used for adding up correspondence to be waited to push
The website data of information and user data.
In certain embodiments, described statistics described information to be pushed website data in this preselected information push channel
Include with user data: obtain the statistical data of the described information to be pushed of correspondence of the counter records of website, described enumerator
For adding up website data and the user data of corresponding information to be pushed.
In certain embodiments, described determine from described at least one preselected information push channel according to information transferring rate
Include for pushing the information pushing passage of described information to be pushed: convert according to information from each preselected information push channel
The descending order of rate selects predetermined number preselected information push channel as information pushing passage.
In certain embodiments, described preselected information push channel is one below: website, intelligent terminal.
Second aspect, this application provides a kind of device for pushed information, and described device includes: preselected information pushes
Passage determines unit, is used for obtaining information to be pushed, determines and will be used for pushing at least one preliminary election letter of described information to be pushed
Breath push channel；Information transferring rate computing unit, is used for determining that described information to be pushed is in each preselected information push channel
Information transferring rate；Information pushing passage determines unit, for pushing away from described at least one preselected information according to information transferring rate
Send the information pushing passage determined in passage for pushing described information to be pushed；Information pushing unit, for passing through to be determined
Information pushing passage push described information to be pushed.
In certain embodiments, described preselected information push channel determines that unit includes: propelling movement mode obtains subelement, uses
In analyze described information to be pushed propelling movement mode, described propelling movement mode include following at least one: word push mode, picture
Propelling movement mode, application program push mode, audio frequency pushes mode and video push mode；Preselected information push channel determines that son is single
Unit, for determining preselected information push channel according to described propelling movement mode.
In certain embodiments, described information transferring rate computing unit includes: data statistics subelement, for described extremely
Each preselected information push channel in a few preselected information push channel, adds up described information to be pushed and believes in this preliminary election
Website data in breath push channel and user data, described website data includes that described information to be pushed pushes away in this preselected information
The click volume on the website that passage is corresponding and/or download, described user data is sent to include that information to be pushed passes through preselected information
Displaying number of times after push channel click and/or the displaying number of times after download；Information transferring rate computation subunit, is used for calculating institute
State the ratio of user data and described website data, obtain information transferring rate.
In certain embodiments, described data statistics subelement includes: monitoring parameter arranges module, for pushing away described waiting
Delivering letters and arrange monitoring parameter in breath, described monitoring parameter is for adding up website data and the user data of corresponding information to be pushed.
In certain embodiments, described data statistics subelement includes: statistical data acquisition module, for obtaining website
The statistical data of the described information to be pushed of correspondence of counter records, described enumerator is for adding up the net of corresponding information to be pushed
Data of standing and user data.
In certain embodiments, described information pushing passage determines that unit includes: information pushing passage determines subelement, uses
In selecting predetermined number preselected information according to the order that information transferring rate is descending from each preselected information push channel
Push channel is as information pushing passage.
In certain embodiments, described preselected information push channel is one below: website, intelligent terminal.
The method and device for pushed information that the application provides, determines that for information to be pushed the preselected information of correspondence pushes away
Send passage, then calculate the information transferring rate of every preselected information push channel, determine that propelling movement is treated finally according to information transferring rate
The information pushing passage of pushed information, improves the pushing efficiency of information.
Accompanying drawing explanation
By the detailed description that non-limiting example is made made with reference to the following drawings of reading, other of the application
Feature, purpose and advantage will become more apparent upon:
Fig. 1 is that the application can apply to exemplary system architecture figure therein；
Fig. 2 is the flow chart of one embodiment of method for pushed information according to the application；
Fig. 3 is the flow chart of the determination preselected information push channel according to the application；
Fig. 4 is the flow chart calculating information transferring rate according to the application；
Fig. 5 is a schematic diagram of the application scenarios of one embodiment of method for pushed information according to the application；
Fig. 6 is the structural representation of an embodiment of the device for pushed information according to the application；
Fig. 7 is the structural representation of an embodiment of the server according to the application.
Detailed description of the invention
With embodiment, the application is described in further detail below in conjunction with the accompanying drawings.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to this invention.It also should be noted that, in order to
It is easy to describe, accompanying drawing illustrate only the part relevant to about invention.
It should be noted that in the case of not conflicting, the embodiment in the application and the feature in embodiment can phases
Combination mutually.Describe the application below with reference to the accompanying drawings and in conjunction with the embodiments in detail.
Fig. 1 shows the enforcement of the method for pushed information or the device for pushed information that can apply the application
The exemplary system architecture 100 of example.
As it is shown in figure 1, system architecture 100 can include terminal unit 101,102,103, network 104 and server 105.
Network 104 is in order to provide the medium of communication link between terminal unit 101,102,103 and server 105.Network 104 is permissible
Including various connection types, the most wired, wireless communication link or fiber optic cables etc..
User can use terminal unit 101,102,103 mutual with server 105 by network 104, to receive or to send out
Send message etc..Can be provided with the application of various telecommunication customer end, such as web browser on terminal unit 101,102,103 should
Application etc. is shown with, shopping class application, searching class application, Video Applications, voice applications, picture.
Terminal unit 101,102,103 can be to have a display screen and various electronic equipments that supported web page browses, bag
Include but be not limited to smart mobile phone, panel computer, E-book reader, MP3 player (Moving Picture Experts
Group Audio Layer III, dynamic image expert's compression standard audio frequency aspect 3), MP4 (Moving Picture
Experts Group Audio Layer IV, dynamic image expert's compression standard audio frequency aspect 4) player, on knee portable
Computer and desk computer etc..
Server 105 can be to provide the server of various service, such as to display on terminal unit 101,102,103
Webpage provides the Information Push Server supported.The data such as the Webpage request received can be entered by backstage web page server
Row analyses etc. process, and result (such as webpage data) is fed back to terminal unit.
It should be noted that the method for pushed information that the embodiment of the present application is provided typically is held by server 105
OK, correspondingly, during the device for pushed information is generally positioned at server 105.
It should be understood that the number of terminal unit, network and the server in Fig. 1 is only schematically.According to realizing need
Want, can have any number of terminal unit, network and server.
Fig. 2, it illustrates flow process Figure 200 of an embodiment of a kind of method for pushed information, this information pushing
Method includes:
Step 201, obtains information to be pushed, determines at least one preselected information by being used for pushing described information to be pushed
Push channel.
In the present embodiment, electronic equipment (the such as server 105 shown in Fig. 1) can be by the way of wired or wireless
Information to be pushed is obtained from terminal unit 101,102,103.
The information to be pushed that server 105 obtains can be word, picture, music, video or other kinds of information, right
In different types of information to be pushed, different preselected information push channel can be selected.Information pushing passage is for transmitting
The media of information, as example, preselected information push channel can be but not limited to one below: website, intelligent terminal, independent
Webpage or other be able to receive that the carrier of information.Such as, when information to be pushed is video type, this video directly can be existed
Play on website, it is also possible to this video is downloaded to that intelligent terminal is upper to play, it is also possible to allow to play on website simultaneously and under
It is downloaded to the upper broadcasting of intelligent terminal.When website is play, can directly play on the webpage of website, it is also possible at Website login
Time, the independent webpage unrelated with site information by another plays this video.Such as, when logging in certain website, one is ejected
Only comprise the independent webpage of this video.
In some optional implementations of the present embodiment, above-mentioned determine push above-mentioned information to be pushed extremely by being used for
The flow chart of a few preselected information push channel is as it is shown on figure 3, may comprise steps of:
Step 2011, analyzes the propelling movement mode of above-mentioned information to be pushed.
Information to be pushed can be word, picture, music, video or other kinds of information, and different types of waiting pushes
The propelling movement mode that information uses can be different, propelling movement mode include following at least one: word pushes mode, picture propelling movement side
Formula, application program push mode (after being downloaded by information to be pushed, by the way of the application program specified is opened), audio frequency pushes
Mode and video push mode.Such as, when information to be pushed is word, can push mode to use word, picture pushes mode
Mode is pushed with application program；When information to be pushed is video, mode and video push mode can be pushed to use application program.
Step 2012, determines preselected information push channel according to above-mentioned propelling movement mode.
After determining the propelling movement mode of information to be pushed, may further determine that preselected information push channel.Such as, wait to push
When information is video, can push mode and video push mode to use application program, application program pushes mode to be needed to download
After video, opened by the application program specified, then preselected information push channel selects intelligent terminal；According to video push side
Formula, then preselected information push channel selects website.
Step 202, determines described information to be pushed information transferring rate in each preselected information push channel.
After being pushed by a certain preselected information push channel by information to be pushed, information to be pushed can be added up at this
Information transferring rate in one preselected information push channel.Wherein, information transferring rate is for weighing treating in information pushing passage
The pushed information attraction degree to user.Such as, when this video is played out by website, add up this video on website
Click volume and playback volume, the ratio calculating playback volume and click volume is worth to this video information transferring rate on website.When this regards
When frequency is played out by intelligent terminal, statistics intelligent terminal downloads the download of this video from website, and adds up this video
Broadcasting time on intelligent terminal, the ratio calculating broadcasting time and download is worth to the information conversion on website of this video
Rate.It should be noted that this video needs when playing on intelligent terminal to connect website, in order to the broadcasting time of this video is entered
Row statistics.
In some optional implementations of the present embodiment, determine that above-mentioned information to be pushed pushes in each preselected information
Information transferring rate in passage, as shown in Figure 4, may comprise steps of:
Step 2021, for each the preselected information push channel in above-mentioned at least one preselected information push channel,
Add up above-mentioned information to be pushed website data in this preselected information push channel and user data.
Wherein, website data includes the click on the website that this preselected information push channel is corresponding of the above-mentioned information to be pushed
Amount and/or download, above-mentioned user data includes that information to be pushed passes through the displaying number of times after preselected information push channel is clicked on
And/or the displaying number of times after downloading.
When information to be pushed is pushed by preselected information push channel, in order to calculate information to be pushed in preselected information
Information transferring rate in push channel, needs to unite the information to be pushed two class data in preselected information push channel
Meter: the first is website data, and website data can characterize the number of times that information to be pushed is concerned, concrete, website data bag
Include information to be pushed click volume on the website that preselected information push channel is corresponding and/or download, by click volume and/or
Download is characterized in information to be pushed and is concerned situation on the website that preselected information push channel is corresponding.Such as, certain film
Before reaching the standard grade, in website (preselected information push channel) the upper issue short-sighted frequency of synopsis (information to be pushed), this synopsis is short
Video needs to click on website and could play, it is also possible to downloads by player plays from website, or provides simultaneously
Website is clicked on play and download from website and pass through player plays.Often click on and/or download once, it is believed that this play
The website data increase of the short-sighted frequency of feelings brief introduction is once.The second is user data, and user data is used for characterizing information to be pushed quilt
The degree paid close attention to, concrete, user data includes that information to be pushed passes through the displaying number of times after preselected information push channel is clicked on
And/or the displaying number of times after downloading.Such as, after the short-sighted frequency of above-mentioned synopsis is clicked, once play (i.e. showing),
After playing, user can also select operations such as repeating playing, i.e. has carried out broadcasting repeatedly in clicking on once, plays
Number of times the most explanation user's frequency short-sighted to synopsis degree of concern the biggest；After the short-sighted frequency of synopsis is downloaded, often
Play once, the short-sighted frequency of synopsis will to website send once play record information, statistics the short-sighted frequency of synopsis by under
Broadcasting situation after load.
Step 2022, calculates the ratio of above-mentioned user data and above-mentioned website data, obtains information transferring rate.
User data has characterized the degree that information to be pushed is concerned, and website data characterizes what information to be pushed was concerned
Number of times, using the ratio of user data and above-mentioned website data as information transferring rate, then information transferring rate characterizes and waits to push letter
Breath displaying efficiency in preselected information push channel.
In some optional implementations of the present embodiment, the described information to be pushed of above-mentioned statistics pushes away in this preselected information
Send the website data on passage and user data to may include that in above-mentioned information to be pushed and monitoring parameter, above-mentioned monitoring are set
Parameter is for adding up website data and the user data of corresponding information to be pushed.
Add up information to be pushed website data in each above-mentioned preselected information push channel and user data can lead to
Crossing and arrange monitoring parameter in information to be pushed and realize, monitoring parameter can be added up information to be pushed and push in preselected information logical
The click volume on website that road is corresponding and/or download, and add up after information to be pushed clicked on by preselected information push channel
Show number of times and/or download after displaying number of times, and then obtain correspondence website data and user data.
In some optional implementations of the present embodiment, the described information to be pushed of above-mentioned statistics pushes away in this preselected information
The website data on passage and user data is sent to may include that the described information to be pushed of correspondence of the counter records obtaining website
Statistical data, enumerator is arranged on website, and enumerator is for adding up website data and the number of users of corresponding information to be pushed
According to, i.e. statistical data comprises website data and user data.
Add up information to be pushed website data in each above-mentioned preselected information push channel and user data can also
Realize by arranging enumerator on website.It is corresponding in preselected information push channel that enumerator can add up information to be pushed
Click volume on website and/or download, and add up the displaying time after information to be pushed is clicked on by preselected information push channel
Displaying number of times after number and/or download, and then obtain website data and the user data of correspondence.When adding up website data, meter
Number device can directly record information to be pushed click volume on website and/or download；When counting user data, enumerator
Can record the number of times that information to be pushed is repeated playing, or information to be pushed be downloaded after networking number of times when playing, and then
Obtain website data and the user data of correspondence.
Step 203, determines for pushing from described at least one preselected information push channel according to information transferring rate
State the information pushing passage of information to be pushed.
Information transferring rate is for characterizing information to be pushed displaying efficiency in preselected information push channel, information transferring rate
The highest, illustrate that information to be pushed bandwagon effect in this preselected information push channel is the best, can be true according to information transferring rate
Surely the optimum preselected information push channel of information to be pushed is shown.
In some optional implementations of the present embodiment, above-mentioned according to information transferring rate from described at least one preliminary election
Information pushing passage determines and may include that for the information pushing passage pushing described information to be pushed
Select predetermined number pre-according to the order that information transferring rate is descending from each preselected information push channel
Select information pushing passage as information pushing passage.
Information transferring rate can represent information to be pushed displaying efficiency in preselected information push channel, directly affects and treats
Pushed information is promotion effect in preselected information push channel.Therefore, generally by logical for preselected information propelling movement high for information transferring rate
Road is as the information pushing passage pushing information to be pushed in reality.
Step 204, by determined by information pushing passage push described information to be pushed.
Push information to be pushed by information pushing passage (i.e. optimum preselected information push channel), improve substantially and treat
The displaying efficiency of pushed information.
It it is a signal of the application scenarios of the method for pushed information according to the present embodiment with continued reference to Fig. 5, Fig. 5
Figure.In reality, information to be pushed is generally used for the popularization of product, intention or other information and uses, and customer needs to consider
Which information pushing passage can bring high information transferring rate.In Fig. 5, information to be pushed is pushed by 4 preselected information
Passage (i.e. media in Fig. 5 can be website and/or intelligent terminal) pushes, and obtains the website data of correspondence (in Fig. 5
Click/download) and user data (the conversion information in Fig. 5)；Information to be pushed is calculated in each preliminary election by screening module
Information transferring rate under information pushing passage.Finally have selected media 1 and media 2 as final information pushing passage.
The information-pushing method that the application provides is the preselected information push channel that information to be pushed determines correspondence, then counts
Calculate the information transferring rate of every preselected information push channel, determine the information pushing information to be pushed finally according to information transferring rate
Push channel, improves the pushing efficiency of information.
With further reference to Fig. 6, as to the realization of method shown in above-mentioned each figure, this application provides a kind of for pushing letter
One embodiment of the device of breath, this device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and this device specifically can be answered
In various electronic equipments.
As shown in Figure 6, it is logical that the device 600 for pushed information that the present embodiment is above-mentioned may include that preselected information pushes
Road determines that unit 601, information transferring rate computing unit 602, information pushing passage determine unit 603 and information pushing unit 604.
Wherein, preselected information push channel determines that unit 601, for obtaining information to be pushed, determines and pushes letter by being used for pushing above-mentioned waiting
At least one preselected information push channel of breath；Information transferring rate computing unit 602 is used for determining that above-mentioned information to be pushed is respectively
Information transferring rate in individual preselected information push channel；Information pushing passage determines that unit 603 is for converting according to above-mentioned information
Rate determines the information pushing passage for pushing above-mentioned information to be pushed from above-mentioned at least one preselected information push channel；Letter
Breath push unit 604 for by determined by information pushing passage push above-mentioned information to be pushed.
In some optional implementations of the present embodiment, above-mentioned preselected information push channel is one below: website,
Intelligent terminal.
In some optional implementations of the present embodiment, above-mentioned preselected information push channel determines that unit 601 includes:
Propelling movement mode obtains subelement (not shown) and preselected information push channel determines subelement (not shown).Wherein,
Propelling movement mode obtains subelement for analyzing the propelling movement mode of above-mentioned information to be pushed, and above-mentioned propelling movement mode includes following at least one
: word pushes mode, picture pushes mode, application program pushes mode, audio frequency pushes mode and video push mode；Preliminary election
Information pushing passage determines that subelement is for determining preselected information push channel according to above-mentioned propelling movement mode.
In some optional implementations of the present embodiment, above-mentioned information transferring rate computing unit 602 includes: data are united
Meter subelement (not shown) and information transferring rate computation subunit (not shown), wherein, data statistics subelement is used
In to each the preselected information push channel in above-mentioned at least one preselected information push channel, add up above-mentioned information to be pushed
Website data in this preselected information push channel and user data, above-mentioned website data includes that above-mentioned information to be pushed is at this
The click volume on website that preselected information push channel is corresponding and/or download, above-mentioned user data includes that information to be pushed leads to
Displaying number of times after crossing the displaying number of times after preselected information push channel is clicked on and/or downloading；Information transferring rate computation subunit
For calculating the ratio of above-mentioned user data and above-mentioned website data, obtain information transferring rate.
In some optional implementations of the present embodiment, above-mentioned data statistics subelement includes: monitoring parameter is arranged
Module (not shown), for arranging monitoring parameter in above-mentioned information to be pushed, above-mentioned monitoring parameter is used for adding up corresponding
The website data of information to be pushed and user data.
In some optional implementations of the present embodiment, above-mentioned data statistics subelement includes: statistical data obtains
Module (not shown), is used for the statistical data of the described information to be pushed of correspondence of the counter records obtaining website, above-mentioned
Enumerator is for adding up website data and the user data of corresponding information to be pushed.
In some optional implementations of the present embodiment, above-mentioned information pushing passage determines that unit 603 includes: information
Push channel determines subelement (not shown), for from each preselected information push channel according to information transferring rate by greatly
Select predetermined number preselected information push channel as information pushing passage to little order.
In some optional implementations of the present embodiment, above-mentioned preselected information push channel is one below: website,
Intelligent terminal.
Below with reference to Fig. 7, it illustrates the computer system 700 being suitable to the server for realizing the embodiment of the present application
Structural representation.
As it is shown in fig. 7, computer system 700 includes CPU (CPU) 701, it can be read-only according to being stored in
Program in memorizer (ROM) 702 or be loaded into the program random access storage device (RAM) 703 from storage part 708 and
Perform various suitable action and process.In RAM703, also storage has system 700 to operate required various programs and data.
CPU701, ROM702 and RAM703 are connected with each other by bus 704.Input/output (I/O) interface 705 is also connected to bus
704。
It is connected to I/O interface 705: include the importation 706 of keyboard, mouse etc. with lower component；Including such as liquid crystal
Show the output part 707 of device (LCD) etc. and speaker etc.；Storage part 708 including hard disk etc.；And include such as LAN
The communications portion 709 of the NIC of card, modem etc..Communications portion 709 performs via the network of such as the Internet
Communication process.Driver 710 is connected to I/O interface 705 also according to needs.Detachable media 711, such as disk, CD, magneto-optic
Dish, semiconductor memory etc., be arranged in driver 710 as required, in order to the computer program root read from it
It is mounted into storage part 708 according to needs.
Especially, according to embodiment of the disclosure, the process described above with reference to flow chart may be implemented as computer
Software program.Such as, embodiment of the disclosure and include a kind of computer program, it includes being tangibly embodied in machine readable
Computer program on medium, above computer program comprises the program code for performing the method shown in flow chart.At this
In the embodiment of sample, this computer program can be downloaded and installed from network by communications portion 709, and/or from removable
Unload medium 711 to be mounted.
Flow chart in accompanying drawing and block diagram, it is illustrated that according to system, method and the computer journey of the various embodiment of the application
Architectural framework in the cards, function and the operation of sequence product.In this, each square frame in flow chart or block diagram can generation
One module of table, program segment or a part for code, a part for above-mentioned module, program segment or code comprises one or more
For realizing the executable instruction of the logic function of regulation.It should also be noted that some as replace realization in, institute in square frame
The function of mark can also occur to be different from the order marked in accompanying drawing.Such as, the square frame that two succeedingly represent is actual
On can perform substantially in parallel, they can also perform sometimes in the opposite order, and this is depending on involved function.Also want
It is noted that the combination of the square frame in each square frame in block diagram and/or flow chart and block diagram and/or flow chart, Ke Yiyong
The special hardware based system of the function or operation that perform regulation realizes, or can refer to computer with specialized hardware
The combination of order realizes.
It is described in the embodiment of the present application involved unit to realize by the way of software, it is also possible to by firmly
The mode of part realizes.Described unit can also be arranged within a processor, for example, it is possible to be described as: a kind of processor bag
Include preselected information push channel and determine that unit, information transferring rate computing unit, information pushing passage determine unit and information pushing
Unit.Wherein, the title of these unit is not intended that the restriction to this unit itself under certain conditions.Such as, information pushing
Unit is also described as " for the unit of pushed information ".
As on the other hand, present invention also provides a kind of nonvolatile computer storage media, this non-volatile calculating
Machine storage medium can be the nonvolatile computer storage media in above-described embodiment included in said apparatus；Can also be
Individualism, is unkitted the nonvolatile computer storage media allocating in terminal.Above-mentioned nonvolatile computer storage media is deposited
Contain one or more program, when said one or multiple program are performed by an equipment so that the said equipment: obtain
Information to be pushed, determines and will be used for pushing at least one preselected information push channel of above-mentioned information to be pushed；Determine above-mentioned treating
Pushed information information transferring rate in each preselected information push channel；According to above-mentioned information transferring rate from above-mentioned at least one
Preselected information push channel determines the information pushing passage for pushing above-mentioned information to be pushed；Determined by by, information pushes away
Passage is sent to push above-mentioned information to be pushed.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to the technology of the particular combination of above-mentioned technical characteristic
Scheme, also should contain in the case of without departing from described inventive concept simultaneously, above-mentioned technical characteristic or its equivalent feature carry out
Combination in any and other technical scheme of being formed.Such as features described above has similar merit with (but not limited to) disclosed herein
The technical scheme that the technical characteristic of energy is replaced mutually and formed.
Claims (12)
1. the method for pushed information, it is characterised in that described method includes:
Obtain information to be pushed, determine and will be used for pushing at least one preselected information push channel of described information to be pushed；
Determine described information to be pushed information transferring rate in each preselected information push channel；
Determine for pushing described information to be pushed from described at least one preselected information push channel according to information transferring rate
Information pushing passage；
Information pushing passage determined by by pushes described information to be pushed.
Method the most according to claim 1, it is characterised in that described determine push described information to be pushed extremely by being used for
A few preselected information push channel includes:
Analyze the propelling movement mode of described information to be pushed, described propelling movement mode include following at least one: word push mode, figure
Sheet pushes mode, application program pushes mode, audio frequency pushes mode and video push mode；
Preselected information push channel is determined according to described propelling movement mode.
Method the most according to claim 1, it is characterised in that described determine that described information to be pushed is in each preselected information
Information transferring rate in push channel includes:
For each the preselected information push channel in described at least one preselected information push channel, wait to push described in statistics
Information website data in this preselected information push channel and user data, described website data includes described information to be pushed
Click volume on the website that this preselected information push channel is corresponding and/or download, described user data includes waiting to push letter
Displaying number of times after ceasing the displaying number of times after being clicked on by preselected information push channel and/or downloading；
Calculate the ratio of described user data and described website data, obtain information transferring rate.
Method the most according to claim 3, it is characterised in that the described information to be pushed of described statistics pushes away in this preselected information
The website data on passage and user data is sent to include:
Arranging monitoring parameter in described information to be pushed, described monitoring parameter is for adding up the website number of corresponding information to be pushed
According to and user data.
Method the most according to claim 3, it is characterised in that the described information to be pushed of described statistics pushes away in this preselected information
The website data on passage and user data is sent to include:
Obtaining the statistical data of the described information to be pushed of correspondence of the counter records of website, described enumerator is used for adding up corresponding
The website data of information to be pushed and user data.
Method the most according to claim 1, it is characterised in that described according to information transferring rate from described at least one preliminary election
Information pushing passage determines and includes for the information pushing passage pushing described information to be pushed:
Predetermined number preliminary election letter is selected according to the order that information transferring rate is descending from each preselected information push channel
Breath push channel is as information pushing passage.
7. the device for pushed information, it is characterised in that described device includes:
Preselected information push channel determines unit, is used for obtaining information to be pushed, determines and pushes described information to be pushed by being used for
At least one preselected information push channel；
Information transferring rate computing unit, for determining that described information to be pushed information in each preselected information push channel turns
Rate；
Information pushing passage determines unit, for according to information transferring rate from described at least one preselected information push channel really
The fixed information pushing passage for pushing described information to be pushed；
Information pushing unit, for by determined by information pushing passage push described information to be pushed.
Device the most according to claim 7, it is characterised in that described preselected information push channel determines that unit includes:
Propelling movement mode obtains subelement, and for analyzing the propelling movement mode of described information to be pushed, described propelling movement mode includes following
At least one: word pushes mode, picture pushes mode, application program pushes mode, audio frequency pushes mode and video push side
Formula；
Preselected information push channel determines subelement, for determining preselected information push channel according to described propelling movement mode.
Device the most according to claim 7, it is characterised in that described information transferring rate computing unit includes:
Data statistics subelement is logical for pushing each preselected information in described at least one preselected information push channel
Road, adds up described information to be pushed website data in this preselected information push channel and user data, described website data
Including described information to be pushed click volume on the website that this preselected information push channel is corresponding and/or download, described use
User data includes that information to be pushed passes through the displaying number of times after preselected information push channel is clicked on and/or the displaying time after download
Number；
Information transferring rate computation subunit, for calculating the ratio of described user data and described website data, the information of obtaining turns
Rate.
Device the most according to claim 9, it is characterised in that described data statistics subelement includes:
Monitoring parameter arranges module, and for arranging monitoring parameter in described information to be pushed, described monitoring parameter is used for adding up
The website data of corresponding information to be pushed and user data.
11. devices according to claim 9, it is characterised in that described data statistics subelement includes:
Statistical data acquisition module, is used for the statistical data of the described information to be pushed of correspondence of the counter records obtaining website,
Described enumerator is for adding up website data and the user data of corresponding information to be pushed.
12. devices according to claim 7, it is characterised in that described information pushing passage determines that unit includes:
Information pushing passage determines subelement, for descending according to information transferring rate from each preselected information push channel
Order select predetermined number preselected information push channel as information pushing passage.
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| CN201610548294.0A CN106161627B (en) | 2016-07-12 | 2016-07-12 | Method and device for pushed information |
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| CN201610548294.0A CN106161627B (en) | 2016-07-12 | 2016-07-12 | Method and device for pushed information |
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