CN114501043A - Video pushing method and device - Google Patents
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
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Abstract
The embodiment of the invention provides a video pushing method and a video pushing device, wherein the method comprises the following steps: acquiring a first audio and video stream transmitted by a first terminal and commodity information of a plurality of commodities; dividing the first audio and video stream into a plurality of audio and video fragments respectively corresponding to a plurality of commodities according to the commodity information of the commodities; respectively setting video tags for a plurality of audio and video clips; when a request sent by a second terminal is received, a user portrait label corresponding to the second terminal is obtained; screening a target audio and video clip with a video tag matched with a user portrait tag from a plurality of audio and video clips; determining a recommendation sequence of the target audio and video clips; and generating a second audio and video stream by adopting the target audio and video clip and the recommendation sequence and sending the second audio and video stream to a second terminal. The return sequence and the content watched by the shopping user are different, so that the shopping user can reasonably show the return sequence and the content, and the individual requirements of each user are met.
Description
Technical Field
The present invention relates to the field of network technologies, and in particular, to a video push method and a video push apparatus.
Background
With the development of internet technology and the maturity of the live broadcast industry, live broadcast shopping enriches shopping approaches of people, and live broadcast shopping on the internet is realized by showing commodities, practicing the functions of commodities and the like in real time to audiences in a live broadcast mode through a main broadcast, so that when the audiences watch the live broadcast shopping, the audiences can know the demands and love the commodities through the detailed introduction of the main broadcast to the commodities, and can directly purchase the commodities shown by the main broadcast in a live broadcast room.
However, with the rapid increase of the user scale of live shopping, the types of goods generally carried in live shopping are about 50 to 100, so that the related art cannot reasonably show in the presence of audiences to meet the personalized requirements of each user.
Disclosure of Invention
In view of the above problems, embodiments of the present invention are proposed to provide a video push method and a corresponding video push apparatus that overcome or at least partially solve the above problems.
In order to solve the above problem, an embodiment of the present invention discloses a video push method, where the method includes:
acquiring a first audio and video stream transmitted by a first terminal and commodity information of a plurality of commodities;
dividing the first audio and video stream into a plurality of audio and video fragments respectively corresponding to the commodities according to the commodity information of the commodities;
respectively setting video tags for the plurality of audio and video clips;
when a request sent by a second terminal is received, acquiring a user portrait label corresponding to the second terminal;
screening a target audio and video clip matched with the video tag and the user image tag from the plurality of audio and video clips;
determining a recommendation sequence of the target audio and video clips;
and generating a second audio and video stream by adopting the target audio and video clip and the recommendation sequence and sending the second audio and video stream to the second terminal.
Optionally, the method further comprises:
the dividing the first audio and video stream into a plurality of audio and video clips respectively corresponding to the plurality of commodities according to the commodity information of the commodities comprises:
acquiring starting time stamps and ending time stamps corresponding to the commodities transmitted by the first terminal;
and dividing the first audio and video stream into a plurality of audio and video clips respectively corresponding to the commodities according to the starting time stamps and the ending time stamps corresponding to the commodities.
Optionally, the method further comprises:
the dividing the first audio and video stream into a plurality of audio and video clips respectively corresponding to the plurality of commodities according to the commodity information of the commodities comprises:
and acquiring a preset script program transmitted by the first terminal, and automatically dividing the first audio and video stream into a plurality of audio and video segments respectively corresponding to the plurality of commodities according to the preset script program.
Optionally, the method further comprises:
the video tags comprise names, categories, price intervals, purchasing crowd age proportion intervals and purchasing crowd sexes of the commodities corresponding to the multiple audio and video clips;
the user portrait label comprises the gender, age, commodity category ratio of purchased commodities, commodity search records and commodity price interval corresponding to the second terminal.
Optionally, the method further comprises:
the screening of the target audio and video clips matched with the video tags and the user image tags from the plurality of audio and video clips comprises the following steps:
matching the user portrait label with the video labels corresponding to the plurality of audio and video clips to obtain a corresponding matching value after the user portrait label is matched with the video labels;
sorting according to the matching degree value to obtain a sorting result;
and determining the target audio and video clips from the plurality of audio and video clips according to the sequencing result.
Optionally, the method further comprises:
the determining of the recommendation sequence of the target audio and video clips includes:
and determining the recommendation sequence of the target audio and video clips according to the sequencing result.
Optionally, the method further comprises:
determining a designated item from the plurality of items;
and determining the audio and video clips corresponding to the specified commodities as target audio and video clips.
The embodiment of the invention also discloses a video pushing device, which comprises:
the first acquisition module is used for acquiring a first audio and video stream transmitted by a first terminal and commodity information of a plurality of commodities;
the dividing module is used for dividing the first audio and video stream into a plurality of audio and video fragments respectively corresponding to the commodities according to the commodity information of the commodities;
the setting module is used for setting video tags for the plurality of audio and video clips respectively;
the second acquisition module is used for acquiring a user portrait label corresponding to a second terminal when a request sent by the second terminal is received;
the screening module is used for screening a target audio and video segment of which the video tag is matched with the user image tag from the plurality of audio and video segments;
the determining module is used for determining the recommendation sequence of the target audio and video clips;
and the generating module is used for generating a second audio and video stream by adopting the target audio and video clip and the recommendation sequence and sending the second audio and video stream to the second terminal.
Optionally, the dividing module includes:
the time stamp obtaining submodule is used for obtaining the starting time stamps and the ending time stamps corresponding to the commodities transmitted by the first terminal;
and the audio and video stream dividing submodule is used for dividing the first audio and video stream into a plurality of audio and video clips respectively corresponding to the commodities according to the starting time stamps and the ending time stamps corresponding to the commodities.
Optionally, the dividing module further includes:
and the automatic division submodule is used for acquiring a preset script program transmitted by the first terminal and automatically dividing the first audio and video stream into a plurality of audio and video fragments respectively corresponding to the commodities according to the preset script program.
Optionally, the apparatus comprises:
the video tags comprise names, categories, price intervals, purchasing crowd age proportion intervals and purchasing crowd sexes of the commodities corresponding to the multiple audio and video clips;
the user portrait label comprises the gender, age, commodity category ratio of purchased commodities, commodity search records and commodity price interval corresponding to the second terminal.
Optionally, the screening module further comprises:
the matching submodule is used for matching the user portrait label with the video labels corresponding to the plurality of audio and video clips to obtain a corresponding matching degree value after the user portrait label is matched with the video labels;
the sorting submodule is used for sorting according to the matching degree value to obtain a sorting result;
and the audio and video determination first sub-module is used for determining the target audio and video clip from the plurality of audio and video clips according to the sequencing result.
Optionally, the determining module includes:
and the sequence determining submodule is used for determining the recommendation sequence of the target audio and video clip according to the sequencing result.
Optionally, the apparatus further comprises:
a specified commodity determining module for determining a specified commodity from the plurality of commodities;
and the audio and video determining second submodule is used for determining the audio and video clips corresponding to the specified commodity as target audio and video clips.
The invention also discloses a device comprising a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the computer program to realize the steps of the video pushing method.
The invention also discloses a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the video push method as described above.
The embodiment of the invention has the following advantages:
in the practical embodiment of the invention, a first audio and video stream transmitted by a first terminal and commodity information of a plurality of commodities are acquired, the first audio and video stream is divided into a plurality of audio and video fragments respectively corresponding to the commodities according to the commodity information of the commodities, video tags are respectively arranged on the audio and video fragments, when a request sent by a second terminal is received, a user portrait tag corresponding to the second terminal is acquired, a target audio and video fragment matched with the user portrait tag is screened from the audio and video fragments, a recommendation sequence of the target audio and video fragment is determined, and a second audio and video stream is generated and sent to the second terminal by adopting the target audio and video fragment and the recommendation sequence. The target audio and video fragments are screened out by matching the video tags with the user portrait tags, and the recommendation sequence of the audio and video fragments in the pushed second audio and video stream is determined, so that the return sequence and the content watched by the shopping user are different, the shopping user can reasonably show the return sequence and meet the individual requirements of each user.
Drawings
Fig. 1 is a flowchart illustrating steps of a video push method according to an embodiment of the present invention;
fig. 2 is a block diagram of a video pushing apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
With the rapid increase of the scale of live shopping users, the types of commodities carried in one live shopping are more and more, the shopping users watch the commodities according to the introduction sequence of the main broadcast to the commodities, and when the TOP list commodities sold in the live shopping or the exhausted commodities which are not sold are introduced back to the live shopping, the back-to-back sequence and the content watched by all the shopping users in the traditional mode are consistent, the personalized capability is not provided, and the personalized requirement of each user cannot be met.
The invention aims to solve the technical problem and provides a video pushing method, which has the core conception that a first audio and video stream and commodity information of a plurality of commodities transmitted by a first terminal are obtained, the first audio and video stream is divided into a plurality of audio and video fragments respectively corresponding to the commodities according to the commodity information of the commodities, video tags are respectively arranged on the audio and video fragments, when a request sent by a second terminal is received, a user portrait tag corresponding to the second terminal is obtained, a target audio and video fragment with the video tag matched with the user portrait tag is screened from the audio and video fragments, the recommendation sequence of the target audio and video fragment is determined, and a second audio and video stream is generated and sent to the second terminal by adopting the target audio and video fragment and the recommendation sequence. The target audio and video fragments are screened out by matching the video tags with the user portrait tags, and the recommendation sequence of the audio and video fragments in the pushed second audio and video stream is determined, so that the return sequence and the content watched by the shopping user are different, the shopping user can reasonably show the return sequence and meet the individual requirements of each user.
Referring to fig. 1, a flowchart illustrating steps of a video pushing method according to an embodiment of the present invention is shown, where the method specifically includes the following steps:
The video pushing method provided by the embodiment of the invention can be applied to a server.
When a live broadcast user starts a live broadcast, a first audio and video stream and commodity information of a plurality of commodities transmitted by a first terminal are acquired, wherein the first terminal is the live broadcast terminal, the first audio and video stream comprises audio information and video information of a main broadcast in the live broadcast, and the commodity information comprises introduction information of the main broadcast in the live broadcast on the commodities, character information of the commodities and the like.
102, dividing the first audio/video stream into a plurality of audio/video clips respectively corresponding to the commodities according to the commodity information of the commodities.
In the embodiment of the invention, after the first audio and video stream and the commodity information are acquired, the first video stream is divided according to the acquired commodity information of a plurality of commodities, the first video stream is divided into a plurality of audio and video segments, wherein the plurality of audio and video segments correspond to a plurality of commodities, and each audio and video segment can also correspond to one commodity.
For example, 50 commodities are introduced by the anchor in the live broadcast process, information of each commodity is acquired in real time when each commodity is introduced, a first audio/video stream acquired in real time is divided according to the information of the 50 commodities, and 50 audio/video segments can be divided, wherein each video segment corresponds to one commodity, for example, a keyboard corresponds to the first video segment, a mouse corresponds to the second video segment, and the like.
As an example, after the first audio/video stream and the commodity information are acquired, start timestamps and end timestamps corresponding to a plurality of commodities transmitted by the first terminal may also be acquired, and according to the start timestamps and the end timestamps corresponding to the plurality of commodities, the first audio/video stream may be divided into a plurality of audio/video segments respectively corresponding to the plurality of commodities.
For example, the starting timestamp of a keyboard commodity transmitted by the first terminal is acquired as 3 rd minute, the ending timestamp is acquired as 6 th minute, the starting timestamp of a mouse commodity is acquired as 11 th minute, the ending timestamp is acquired as 15 th minute, the first video stream is divided according to the starting timestamp and the ending timestamp of the mouse commodity of the keyboard commodity, two audio and video fragments are divided, one video fragment corresponds to the keyboard commodity, one video fragment corresponds to the mouse commodity, the fragment corresponding to the keyboard commodity is the audio and video fragments from 3 rd minute to 6 th minute in the first audio and video stream, and the fragment corresponding to the mouse commodity is the audio and video fragments from 11 th minute to 15 th minute in the first audio and video stream.
As an example, after the first audio/video stream and the commodity information are obtained, a preset script program transmitted by the first terminal may also be obtained, and the first audio/video stream may be automatically divided into a plurality of audio/video segments respectively corresponding to a plurality of commodities according to the preset script program, where the preset script program may include a voice recognition program, a function recognition program, and the like, which is not limited herein.
The voice recognition program can recognize audio information in the first audio/video stream, and when information corresponding to a preset voice direction appears in the audio information, a preset division instruction corresponding to the preset voice instruction is executed, so that the first frequency is divided.
For example, when the anchor broadcasts speak "start to formally introduce commodities" and "end to introduce commodities" in live broadcasting, the voice recognition program in the preset script program can recognize the two voice messages, and according to the dividing instruction corresponding to the preset voice instruction, for example, the "start to formally introduce commodities" corresponds to the starting point of dividing, the "end to introduce commodities" corresponds to the ending point of dividing, that is, the starting point of the first audio/video segment is the first appearance of the "start to formally introduce commodities", the ending point is the first appearance of the "end to introduce commodities", the starting point of the second audio/video segment is the second appearance of the "start to formally introduce commodities", and the ending point is the second appearance of the "end to introduce commodities".
The function identification program may be configured to identify a function instruction transmitted by the first terminal, and perform division of the first video stream into corresponding preset division instructions.
For example, when a start division instruction and an end division instruction are sent in live broadcast of the acquired anchor, the starting point of the audio/video segment is an instruction point for acquiring start division, and the end point of the audio/video segment is an instruction point for acquiring end division, for example, the starting point of a first audio/video segment is a first acquisition start division instruction point, the end point is a first acquisition end division instruction point, the starting point of a second audio/video segment is a second acquisition start division instruction point, and the end point is a second acquisition end division instruction point.
103, respectively setting video tags for the plurality of audio and video clips;
after the first audio/video stream is divided into a plurality of audio/video segments respectively corresponding to a plurality of commodities, video tags are respectively set for the plurality of audio/video segments, wherein the video tags can be names, categories, price intervals, age proportion intervals of purchasing groups, gender of purchasing groups and the like of the commodities in the plurality of audio/video segments, and the invention is not limited herein.
104, when a request sent by a second terminal is received, acquiring a user portrait label corresponding to the second terminal;
when a request sent by the second terminal is received, a user portrait tag corresponding to the second terminal is obtained, where the second terminal may be a shopping user terminal or a watching user terminal, and the user portrait tag may include a gender and an age of the user corresponding to the second terminal, a category percentage of purchased goods, a record of searched goods, a price interval of purchased goods, and the like, and the present invention is not limited herein.
105, screening a target audio and video clip matched with the video tag and the user image tag from the plurality of audio and video clips;
and matching the corresponding video tags in the plurality of audio and video clips with the user portrait tag in the second terminal, and screening out target audio and video clips with the video tags matched with the user portrait tag.
As an example, matching the user portrait tag with video tags corresponding to multiple audio/video clips, and obtaining a matching degree value after the user portrait tag is matched with the video tags. When the commodity name label in the video label contains a keyboard label, and when the commodity name label in the user portrait label contains a keyboard label, the matching value of the video label and the user portrait label is 10, and when the commodity name label in the video label contains a mouse label, and the commodity name label in the user portrait label does not contain a mouse label, but contains an electronic product label, the matching value of the video label and the user portrait label is 9.
And sorting according to the matching degree value to obtain a sorting result. If the matching value of the keyboard note and the user portrait label in the video label is 10, and the matching value of the mouse note and the user portrait label in the other video label is 9, the matching value is 10 and is arranged before the matching value is 9.
And determining a target audio and video fragment from the plurality of audio and video fragments according to the sequencing result, and if the sequencing result of the matching degree value is that the matching degree value is 10 and is arranged before the matching degree value is 9, the video tag corresponding to the matching degree value of 10 is a keyboard tag, and the video tag corresponding to the matching degree value of 9 is a mouse tag, screening out the audio and video fragment containing the keyboard tag or the mouse tag as the target audio and video fragment.
As an example, according to commodity information of a plurality of commodities, after dividing a first audio/video stream into a plurality of audio/video segments respectively corresponding to the commodities, a specified commodity is determined from the commodities, and the audio/video segment corresponding to the specified commodity is determined as a target audio/video segment. And if the specified commodities in the plurality of commodities are obtained as the keyboard and the mouse, determining the audio and video clips corresponding to the commodities as the keyboard and the mouse as target audio and video clips.
106, determining the recommendation sequence of the target audio and video clips;
and after the target audio and video clips are screened out, determining the recommendation sequence of the target audio and video clips, namely determining the sequence of the target audio and video clips.
As an example, after a ranking result of matching degree values after matching of user image tags and video tags is obtained, a recommendation order of a target audio/video clip is determined according to the ranking result of the matching degree values. If the matching degree value is 10 and is arranged before the matching degree value is 9, the video tag corresponding to the matching degree value of 10 is a keyboard tag, the video tag corresponding to the matching degree value of 9 is a mouse tag, and the target audio/video clip containing the keyboard tag is arranged before the target audio/video clip containing the mouse tag.
And 107, generating a second audio and video stream by adopting the target audio and video clip and the recommendation sequence and sending the second audio and video stream to the second terminal.
And after the recommendation sequence of the target audio and video clips is determined, combining the screened target audio and video according to the recommendation sequence to generate a second audio and video stream, and sending the second audio and video stream to a second terminal. Different orders, namely different second audio and video streams are generated aiming at different shopping users through sequencing the target audio and video clips, so that the live broadcast return orders and contents watched by different shopping users are different.
In the embodiment of the invention, a first audio/video stream transmitted by a first terminal and commodity information of a plurality of commodities are acquired, the first audio/video stream is divided into a plurality of audio/video fragments respectively corresponding to the commodities according to the commodity information of the commodities, video tags are respectively set for the audio/video fragments, a user portrait tag corresponding to a second terminal is acquired when a request sent by the second terminal is received, a target audio/video fragment matching the video tag with the user portrait tag is screened from the audio/video fragments, a recommendation sequence of the target audio/video fragment is determined, and a second audio/video stream is generated and sent to the second terminal by adopting the target audio/video fragment and the recommendation sequence. The target audio and video clips are screened out by matching the video tags with the user portrait tags, and the recommendation sequence of the audio and video clips in the pushed second audio and video stream is determined, so that the return sequence and the content watched by the shopping user are different, the shopping user can reasonably display the return sequence and the content, and the personalized requirement of each user is met.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the illustrated order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments of the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no particular act is required to implement the invention.
Referring to fig. 2, a block diagram of a video pushing apparatus according to an embodiment of the present invention is shown, which specifically includes the following modules:
the first acquiring module 201 is configured to acquire a first audio/video stream and commodity information of a plurality of commodities, where the first audio/video stream is transmitted by a first terminal;
the dividing module 202 is configured to divide the first audio/video stream into a plurality of audio/video clips corresponding to the plurality of commodities according to the commodity information of the commodities;
the setting module 203 is configured to set video tags for the plurality of audio/video clips respectively;
a second obtaining module 204, configured to obtain a user portrait tag corresponding to a second terminal when receiving a request sent by the second terminal;
the screening module 205 is configured to screen a target audio/video segment, of the plurality of audio/video segments, where the video tag matches the user portrait tag;
a determining module 206, configured to determine a recommendation order of the target audio/video clip;
and the generating module 207 is configured to generate a second audio/video stream by using the target audio/video clip and the recommendation sequence, and send the second audio/video stream to the second terminal.
In an embodiment of the present invention, the dividing module 202 includes:
the time stamp obtaining submodule is used for obtaining the starting time stamps and the ending time stamps corresponding to the commodities transmitted by the first terminal;
and the audio and video stream dividing submodule is used for dividing the first audio and video stream into a plurality of audio and video clips respectively corresponding to the commodities according to the starting time stamps and the ending time stamps corresponding to the commodities.
In an embodiment of the present invention, the dividing module 202 further includes:
and the automatic division submodule is used for acquiring a preset script program transmitted by the first terminal and automatically dividing the first audio and video stream into a plurality of audio and video fragments respectively corresponding to the commodities according to the preset script program.
In one embodiment of the invention, the apparatus further comprises:
the video tags comprise names, categories, price intervals, purchasing crowd age proportion intervals and purchasing crowd sexes of the commodities corresponding to the multiple audio and video clips;
the user portrait label comprises the gender, age, commodity category ratio of purchased commodities, commodity search records and commodity price interval corresponding to the second terminal.
In an embodiment of the present invention, the screening module 205 further includes:
the matching submodule is used for matching the user portrait label with the video labels corresponding to the plurality of audio and video clips to obtain a corresponding matching degree value after the user portrait label is matched with the video labels;
the sorting submodule is used for sorting according to the matching degree value to obtain a sorting result;
and the audio and video determination first sub-module is used for determining the target audio and video clip from the plurality of audio and video clips according to the sequencing result.
In an embodiment of the present invention, the determining module 206 further includes:
and the sequence determining submodule is used for determining the recommendation sequence of the target audio and video clip according to the sequencing result.
In one embodiment of the invention, the apparatus further comprises:
a specified commodity determining module for determining a specified commodity from the plurality of commodities;
and the audio and video determining second submodule is used for determining the audio and video clips corresponding to the specified commodity as target audio and video clips.
In the embodiment of the invention, a first audio and video stream transmitted by a first terminal and commodity information of a plurality of commodities are obtained, the first audio and video stream is divided into a plurality of audio and video fragments respectively corresponding to the commodities according to the commodity information of the commodities, video tags are respectively arranged on the audio and video fragments, when a request sent by a second terminal is received, a user portrait tag corresponding to the second terminal is obtained, a target audio and video fragment with the video tag matched with the user portrait tag is screened from the audio and video fragments, the recommendation sequence of the target audio and video fragment is determined, and a second audio and video stream is generated and sent to the second terminal by adopting the target audio and video fragment and the recommendation sequence. The target audio and video fragments are screened out by matching the video tags with the user portrait tags, and the recommendation sequence of the audio and video fragments in the pushed second audio and video stream is determined, so that the return sequence and the content watched by the shopping user are different, the shopping user can reasonably show the return sequence and meet the individual requirements of each user.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
An embodiment of the present invention further provides an apparatus, including:
the video pushing method comprises a processor, a memory and a computer program which is stored in the memory and can run on the processor, wherein when the computer program is executed by the processor, each process of the video pushing method embodiment is realized, the same technical effect can be achieved, and in order to avoid repetition, the details are not repeated.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when being executed by a processor, the computer program implements each process of the video push method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The video pushing method and the video pushing apparatus provided by the present invention are described in detail above, and a specific example is applied in the text to explain the principle and the implementation of the present invention, and the description of the above embodiment is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. A video push method, comprising:
acquiring a first audio and video stream transmitted by a first terminal and commodity information of a plurality of commodities;
dividing the first audio and video stream into a plurality of audio and video fragments respectively corresponding to the commodities according to the commodity information of the commodities;
respectively setting video tags for the plurality of audio and video clips;
when a request sent by a second terminal is received, acquiring a user portrait label corresponding to the second terminal;
screening a target audio and video clip matched with the video tag and the user image tag from the plurality of audio and video clips;
determining a recommendation sequence of the target audio and video clips;
and generating a second audio and video stream by adopting the target audio and video clip and the recommendation sequence and sending the second audio and video stream to the second terminal.
2. The method according to claim 1, wherein the dividing the first audio/video stream into a plurality of audio/video clips respectively corresponding to the plurality of commodities according to the commodity information of the commodities comprises:
acquiring starting time stamps and ending time stamps corresponding to the commodities transmitted by the first terminal;
and dividing the first audio and video stream into a plurality of audio and video clips respectively corresponding to the commodities according to the starting timestamps and the ending timestamps corresponding to the commodities.
3. The method according to claim 1, wherein the dividing the first audio/video stream into a plurality of audio/video clips respectively corresponding to the plurality of commodities according to the commodity information of the commodities comprises:
and acquiring a preset script program transmitted by the first terminal, and automatically dividing the first audio and video stream into a plurality of audio and video segments respectively corresponding to the plurality of commodities according to the preset script program.
4. The method of claim 1,
the video tags comprise names, categories, price intervals, purchasing crowd age proportion intervals and purchasing crowd sexes of the commodities corresponding to the multiple audio and video clips;
the user portrait label comprises the gender, age, commodity category ratio of purchased commodities, commodity search records and commodity price interval corresponding to the second terminal.
5. The method according to claim 1, wherein the screening, from the plurality of audio-video clips, a target audio-video clip of which the video tag matches the user pictorial tag comprises:
matching the user portrait label with the video labels corresponding to the plurality of audio and video clips to obtain a corresponding matching value after the user portrait label is matched with the video labels;
sorting according to the matching degree value to obtain a sorting result;
and determining the target audio and video clips from the plurality of audio and video clips according to the sequencing result.
6. The method according to claim 5, wherein the determining the recommendation order of the target audio-video clips comprises:
and determining the recommendation sequence of the target audio and video clips according to the sequencing result.
7. The method of claim 1, further comprising:
determining a designated item from the plurality of items;
and determining the audio and video clips corresponding to the specified commodities as target audio and video clips.
8. A video push apparatus, comprising:
the first acquisition module is used for acquiring a first audio and video stream transmitted by a first terminal and commodity information of a plurality of commodities;
the dividing module is used for dividing the first audio and video stream into a plurality of audio and video fragments respectively corresponding to the commodities according to the commodity information of the commodities;
the setting module is used for setting video tags for the plurality of audio and video clips respectively;
the second acquisition module is used for acquiring a user portrait label corresponding to a second terminal when a request sent by the second terminal is received;
the screening module is used for screening a target audio and video segment of which the video tag is matched with the user image tag from the plurality of audio and video segments;
the determining module is used for determining the recommendation sequence of the target audio and video clips;
and the generating module is used for generating a second audio and video stream by adopting the target audio and video clip and the recommendation sequence and sending the second audio and video stream to the second terminal.
9. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the steps of the method of any one of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 7.
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