WO2015154571A1

WO2015154571A1 - Information pushing method and apparatus for iptv television shopping

Info

Publication number: WO2015154571A1
Application number: PCT/CN2015/071500
Authority: WO
Inventors: 朱魁; 黄胜鲁
Original assignee: 中兴通讯股份有限公司
Priority date: 2014-07-09
Filing date: 2015-01-23
Publication date: 2015-10-15
Also published as: CN105323600A

Abstract

An information pushing method and apparatus for IPTV television shopping, applied to a server. The method comprises: acquiring a commodity screening condition determined by a user; acquiring commodity parameters of a promoted commodity in an IPTV television shopping channel; determining, according to the commodity parameters, whether the promoted commodity satisfies the commodity screening condition, and acquiring a determining result; and when the determining result indicates that the promoted commodity satisfies the commodity screening condition, sending commodity push information to the user. The technical solution in embodiments of the present invention enables a user to know in time a promoted commodity that satisfies the user's needs in an IPTV television shopping channel, so as to achieve the purpose of buying through a prompt of the commodity push information.

Description

Method and device for IPTV television shopping push information

Technical field

The present invention relates to the field of smart televisions, and in particular, to a method and apparatus for IPTV television shopping push information.

Background technique

IPTV/OTT is a video media service business. With the continuous maturity of technology and the in-depth development of its business, its number of users continues to increase, and IPTV technology is constantly developing. The TV shopping channel has a bright future. After CCTV announced the launch of the "CCTV China Shopping" channel, the move marked CCTV officially entered the field of modern TV shopping. The emerging new TV shopping channels such as Good Buying, Happy Shopping, Global Shopping, Home Shopping, Home Shopping, and Easy Buying are also on display. As a live channel, the TV shopping channel has already joined the IPTV/OTT family. With the improvement of supervision effectiveness, the influence of TV brand effect, and the large-scale investment of merchants, TV shopping channels are increasingly trusted by consumers, and the scale of the industry is gradually expanding.

The indexing and navigation of various services provided by IPTV/OTT are performed by the EPG (Electronic Program Guide) system. EPG is actually a portal system for IPTV/OTT. The interface of the EPG system is similar to the web page. On the EPG interface, various menus, buttons, links, etc. are available for the user to directly select the program. The EPG interface can also contain various types of dynamics for the user to browse or Static multimedia content.

The current TV shopping channels are basically operated in a special way, and the time period is also relatively fixed. For example, an hour-long topic, with four periods in the middle, selling four items. Because TV shopping is interactive, it is live broadcast, no recording, large variable, no show list. Usually TV shopping users, see the TV shopping channel products, such as a well-known brand of pot sets. Because it is the promotion of the merchant, the price is very attractive, but it has not been seen before, and it has already been purchased through online shopping or supermarket shopping. The price of TV shopping is much cheaper than the price of the previous purchase, and it will be expensive to buy before. I want to buy the tool set of Zwilling, but I don’t know when the TV station will be a suit of a famous brand.

The above-mentioned traditional TV shopping has a price advantage, but it is passive. When the user opens the channel, they know what the TV shopping channel is selling. With the increasing variety of TV shopping products, the result is: users feel that TV shopping is cheap, there are ideas for buying, but it is difficult to see the products you want to buy during the live broadcast; and the merchants invest in TV shopping The promotion effect is not good.

Summary of the invention

The embodiment of the invention provides a method and a device for IPTV TV shopping push information, so as to solve the problem that the user misses the purchase time of the product because the user cannot know the sales item of the IPTV TV shopping channel in time. The problem of the goods.

To solve the above problem, an embodiment of the present invention provides a method for IPTV television shopping push information, which is used for a server, and includes:

Obtaining the product screening conditions determined by the user;

Obtaining the commodity parameters of the merchandise for the IPTV TV shopping channel;

Determining, according to the commodity parameter, whether the promoted commodity satisfies the commodity screening condition;

When the determination result indicates that the promotion item satisfies the item screening condition, the item push information is sent to the user.

Optionally, the sending the commodity push information to the user specifically includes:

Sending the commodity push information to a communication terminal bound to the user; or

Sending the product push information to a set top box bound to the user.

Optionally, the promotional item includes a pre-sale item and a live item currently being played by the IPTV TV shopping channel, and the item parameters of the item for obtaining the IPTV TV shopping channel include:

Obtaining a first item parameter of the pre-sold item, the first item parameter including a live broadcast time of the pre-sold item on the IPTV TV shopping channel;

Obtaining a second commodity parameter of the live commodity.

Optionally, the sending the commodity push information to the user includes:

Transmitting, by the first product push information including the live time parameter of the pre-sale item on the IPTV TV shopping channel, to the communication terminal or the set top box bound by the user;

When the live broadcast product is broadcasted on the IPTV TV shopping channel, the second commodity push information including the live broadcast time parameter of the live broadcast product is sent to the communication terminal or the set top box bound by the user.

Optionally, the sending the information of the product to the user specifically includes:

Transmitting, according to the live broadcast time of the pre-sold product, the first product push information to the user before the pre-sale item is broadcasted on the IPTV TV shopping channel;

When the live broadcast product is broadcasted on the IPTV TV shopping channel, the second commodity push information is sent to the user.

The present invention also provides an apparatus for IPTV television shopping push information, which is used for the server side, and includes:

a first obtaining module, configured to obtain a product screening condition determined by the user;

a second obtaining module, configured to obtain a commodity parameter of the merchandise for selling the IPTV TV shopping channel;

a determining module, configured to determine, according to the commodity parameter, whether the promoted commodity meets the commodity screening condition, and obtain a determination result;

The execution module is configured to send the commodity push information to the user when the determination result indicates that the promotional item satisfies the product screening condition.

Optionally, the execution module includes:

a first execution unit configured to send the commodity push information to a communication terminal bound to the user; or

The second execution unit is configured to send the commodity push information to a set top box bound to the user.

Optionally, the promotional item includes a pre-sale item and a live item currently being played by the IPTV TV shopping channel, and the second obtaining module includes:

And a third acquiring unit, configured to acquire a first product parameter of the pre-sold item, where the first item parameter includes a live time of the pre-sold item on the IPTV TV shopping channel.

The fourth obtaining unit is configured to acquire a second commodity parameter of the live broadcast product.

Optionally, the sending the commodity push information to the user includes:

Optionally, the execution module is set to:

The embodiment of the present invention further provides a computer program and a carrier thereof, the computer program comprising program instructions, when the program is executed by the IPTV TV shopping server device, the method for enabling the device to implement the IPTV television shopping push information, the carrier The computer program is carried.

The method and device for IPTV TV shopping push information provided by the embodiment of the present invention, by pre-acquiring the product screening conditions determined by the user, and then comparing the commodity parameters of the IPTV TV shopping channel with the merchandise, when the commodity parameter satisfies the screening condition Sending a product push information to the user before the live broadcast of the product or during the live broadcast, so that the user can know the promotion product that meets his own needs in the IPTV TV shopping channel in time, and watch the IPTV TV shopping channel to purchase the product on time. Increased user shopping experience.

BRIEF abstract

1 is a schematic flow chart of a method for IPTV TV shopping push information according to an embodiment of the present invention;

2 is a schematic structural diagram of an apparatus for IPTV television shopping push information according to an embodiment of the present invention;

3 is a schematic flow chart of a method for IPTV TV shopping push information according to another embodiment of the present invention;

4 is a schematic flow chart of a method for IPTV TV shopping push information according to still another embodiment of the present invention;

FIG. 5 is a schematic structural diagram of an apparatus for IPTV television shopping push information according to another embodiment of the present invention; FIG.

FIG. 6 is a flowchart showing the operation of an apparatus for IPTV television shopping push information according to an embodiment of the present invention.

Preferred embodiment of the invention

Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. It should be noted that, in the case of no conflict, the features in the embodiments and the embodiments in the present application may be arbitrarily combined with each other. Additionally, although logical sequences are shown in the flowcharts, in some cases the steps shown or described may be performed in a different order than the ones described herein.

1 is a schematic flow chart of a method for IPTV TV shopping push information according to an embodiment of the present invention. As shown in FIG. 1 , an embodiment of the present invention provides a method for IPTV TV shopping push information, which is used for a server, and includes:

a first obtaining step 101, acquiring a product screening condition determined by the user;

The second obtaining step 102 is to obtain the commodity parameter of the promoted product of the IPTV TV shopping channel;

The determining step 103 is configured to determine, according to the commodity parameter, whether the promoted commodity meets the commodity screening condition, and obtain a determination result;

Step 104 is executed to send the commodity push information to the user when the result of the determination indicates that the promotional item satisfies the product screening condition.

The method for the IPTV television shopping push information in the above embodiment is obtained by pre-acquiring the product screening conditions determined by the user, that is, obtaining some restrictions of the product that the user wants to purchase, and then comparing the commodity parameters of the IPTV television shopping channel with the merchandise for selling the product. When the commodity parameter satisfies the screening condition, it indicates that the IPTV TV shopping channel sells some commodities that meet the user's needs, and at this time, sends a product push information to the user. The technical solution of the embodiment of the present invention enables the user to know in time the sales commodities satisfying the needs of the IPTV TV shopping channel, and achieve the purpose of purchasing through the reminder of the product pushing information.

In the technical solution of the foregoing embodiment, the promotional item of the IPTV TV shopping channel may include a pre-sale item and a live item, the pre-sale item indicates an item whose live date and time have been determined, and the live item indicates the current time of the IPTV TV shopping channel. The segment is broadcasting live goods for sale. Since the pre-sale item has already arranged the live broadcast date, in this case, the live broadcast date of the item satisfying the product screening condition may be reminded in advance by SMS or the like, so that the user watches the IPTV TV shopping channel for purchase at that time. . And for the current time period of the IPTV TV shopping channel The live broadcast product can send the product push information to the user at the same time as the live broadcast if the user's determined product screening condition is met.

The product screening condition determined by the user may be selected through a set top box when watching television, or may be selected through an APP of the communication terminal. Therefore, there are also a plurality of ways for the user to receive the product push information. Optionally, the sending the product push information to the user specifically includes:

a first performing step of transmitting the commodity push information to a communication terminal bound to the user; or

The second executing step is to send the commodity push information to a set top box bound to the user.

In this way, the user can conveniently receive the product push information in a variety of ways to ensure that the live broadcast of the selected item is not missed.

Optionally, the promotional item includes a pre-sale item and a live item currently being played by the IPTV TV shopping channel, and the second obtaining step specifically includes:

And a third obtaining step of acquiring a first product parameter of the pre-sold item, where the first item parameter includes a live broadcast time of the pre-sold item on the IPTV TV shopping channel.

The fourth obtaining step acquires the second commodity parameter of the live broadcast product.

The first product parameter of the pre-sale item and the second item parameter of the live-sale item are collectively referred to as the item parameter in this embodiment. For a pre-sale item satisfying the screening condition of the product, it is necessary to specify the specific time of the live broadcast of the IPTV TV shopping channel in order to prompt in the product push information.

Optionally, the sending the commodity push information to the user is specifically: sending a first commodity push information including the live broadcast time parameter of the pre-sold commodity on the IPTV TV shopping channel to the communication terminal or the set top box bound by the user; Transmitting the second commodity push information including the live broadcast time parameter of the live broadcast product to the communication terminal or the set top box bound by the user, so that the user does not miss the satisfaction when the live broadcast product is broadcasted on the IPTV TV shopping channel. The live broadcast time of the merchandise for the merchandise screening condition.

In order to enable the user to not miss the sales item that satisfies the product screening condition, the user may be prompted multiple times. Optionally, the sending the product push information to the user specifically includes:

a third execution step of, according to the live broadcast time of the pre-sold product, the pre-sale item in the IPTV Before the TV shopping channel is broadcasted, the first product push information is sent to the user.

The fourth executing step is to send the second product push information to the user when the live broadcast product is broadcasted on the IPTV TV shopping channel.

Specifically, the user is prompted before the live broadcast of the product, and the product is presented to the user when the IPTV TV shopping channel is broadcasted, thus achieving the purpose of double reminding. Of course, you can also choose any of the reminders separately, give a reminder before the live broadcast of the product, or give a reminder when the product is live.

FIG. 2 is a schematic structural diagram of an apparatus for IPTV television shopping push information according to an embodiment of the present invention. As shown in FIG. 2, an embodiment of the present invention further provides an apparatus for IPTV television shopping push information, which is used for a server. The server includes a processor, a program memory, and a data storage, and further includes:

The first obtaining module 11 acquires a product screening condition determined by the user;

The second obtaining module 12 acquires the commodity parameters of the merchandise for the IPTV TV shopping channel;

The determining module 13 determines, according to the commodity parameter, whether the promoted commodity meets the commodity screening condition, and obtains a determination result;

The execution module 14 transmits the product push information to the user when the determination result indicates that the sales item satisfies the product screening condition.

a first execution unit, transmitting the commodity push information to a communication terminal bound to the user; or

The second execution unit sends the commodity push information to the set top box bound to the user.

Optionally, the promotional item includes a pre-sale item and a live broadcast item currently played by the IPTV TV shopping channel, and the second acquiring module specifically includes:

The third acquiring unit acquires a first product parameter of the pre-sold item, where the first item parameter includes a live broadcast time of the pre-sold item on the IPTV TV shopping channel.

The fourth obtaining unit acquires the second commodity parameter of the live broadcast product.

Optionally, the sending the commodity push information to the user is specifically:

Transmitting a live broadcast time parameter including the pre-sold item on the IPTV TV shopping channel a commodity push information to a communication terminal or set top box bound by the user;

And transmitting, according to the live broadcast time of the pre-sold product, the first product push information to the user before the pre-sale item is broadcasted on the IPTV TV shopping channel.

The technical solution of the embodiment, through the mutual cooperation of the modules, enables the user to obtain a message reminder for shopping on the IPTV shopping channel according to his own shopping demand, so that the user does not miss the live broadcast time of the product satisfying the screening condition of the product. To achieve the purpose of easy shopping.

FIG. 3 is a schematic flowchart of a method for IPTV television shopping push information according to another embodiment of the present invention. As shown in FIG. 3, an embodiment of the present invention provides a method for IPTV television shopping push information, which is used for a server, and includes:

Step 201: Acquire a product screening condition determined by the user through a set top box or a communication terminal bound to the user.

Specifically, the first item screening condition determined by the user through the set top box bound to the user is acquired, and the second item screening condition determined by the user through the communication terminal bound to the user is acquired. The first item screening condition may be the same as or different from the second item screening condition, depending on the user's selection. For example, the product screening condition determined by the user may include only the product type, such as a tool, and may further include the brand of the tool, specifications, etc., and then the time limit for further setting the reminder is within 7 days, that is, the IPTV TV shopping channel has 7 days. The tool is sold for reminding, otherwise it will not be reminded. Here, the user may further select a reminder manner, an online reminder during live broadcast or an information transmission to the communication terminal.

Step 202: Acquire an item parameter of a live product currently being played by the IPTV TV shopping channel.

The commodity parameters may include the type, brand, specification, model, and the like of the commodity, and particularly include the live broadcast time of the live commodity.

Step 203: Determine, according to the commodity parameter, whether the live broadcast commodity satisfies the commodity screening condition, and obtain a judgment result.

Specifically, in step 203, the user's product screening condition is compared with the commodity parameter of the promoted item. For example, first compare the type of goods, if the types are the same, then compare the brand and model.

Step 204: When the determination result indicates that the live broadcast product satisfies the product screening condition, when the live broadcast product is broadcasted on the IPTV TV shopping channel, send commodity push information to a communication terminal bound to the user. Or a set top box.

In this embodiment, the live broadcast product currently being played by the IPTV TV shopping channel is targeted, so the product push information is sent to the user in the live broadcast time period in time.

FIG. 4 is a schematic flow chart of a method for IPTV TV shopping push information according to still another embodiment of the present invention. As shown in FIG. 4, the implementation of the present invention provides a method for IPTV television shopping push information, which is used on the server side, and includes:

Step 301: Acquire a product screening condition determined by a user through a communication terminal or a set top box bound to the user.

Step 302: Acquire an item parameter of an IPTV TV shopping channel pre-sale item, where the item parameter of the pre-sale item includes a live time of the pre-sale item on the IPTV TV shopping channel.

Step 303: Determine, according to the commodity parameter, whether the pre-sold commodity satisfies the commodity screening condition, and obtain a determination result.

Step 304: When the determination result indicates that the pre-sale item satisfies the product screening condition, according to the live broadcast time of the pre-sold item, send the item before the pre-sale item is broadcasted on the IPTV TV shopping channel. Pushing information to a communication terminal or set top box bound to the user.

In this embodiment, the pre-sale item of the IPTV TV shopping channel is targeted, so the live broadcast time of the pre-sold item must be reflected in the item push information, so that the user can clearly play the time and avoid the miss. In some cases, the pre-sale product may be different from the live product. In this case, the updated product push information shall be sent to the user in time during the live broadcast. For example, in the sales promotion product that is searched for live broadcast, there is a product that satisfies the product screening parameter, and there is no such record before, and the user is not notified, so the user should be notified in time when the live broadcast is updated. Product push information.

FIG. 5 is a schematic structural diagram of an apparatus for IPTV television shopping push information according to another embodiment of the present invention. As shown in FIG. 5, an embodiment of the present invention provides an apparatus for IPTV television shopping push information, which is used for a server, and includes:

The set top box 21 is adapted to obtain the first item screening condition determined by the user, and is adapted to receive the item push information.

The communication terminal 22 is adapted to acquire a second item screening condition determined by the user, and is adapted to receive the item pushing information.

The EPG server 23 is adapted to acquire a first product screening condition determined by the user through the set top box bound to the user, and is adapted to transmit the first product screening condition to the IPTV/OTT management system; Meet the product screening conditions; apply to send the product push information to the set top box bound to the user; and send the product push information to the message server.

The IPTV/OTT management system 24 is adapted to acquire a second product screening condition determined by the user through the communication terminal bound to the user, and summarize the first product screening condition and the second product screening condition into a total user product. The screening conditions are transmitted to the EPG server, and the merchandise parameters applicable to the merchandise for obtaining the IPTV TV shopping channel, and the merchandise parameters are transmitted to the EPG server.

The message server 25 is adapted to send commodity push information to a communication terminal bound to the user.

FIG. 6 is a flowchart showing the operation of an apparatus for IPTV TV shopping push information according to an embodiment of the present invention. As shown in FIG. 6, the working process of the apparatus for IPTV TV shopping push information in this embodiment is as follows:

First, the user determines the first item screening condition through the set top box 21, and the user can also determine the second item screening condition through the communication terminal 22. Then, the set top box 21 transmits the first item screening condition to the EPG server 23, and the communication terminal 22 transmits the second item screening condition to the IPTV/OTT management system 24. The EPG server 23 then synchronizes the first item screening criteria to the IPTV/OTT management system 24. After receiving the first product screening condition and the second product screening condition determined by the user, the IPTV/OTT management system 24 summarizes the first product screening condition and the second product screening condition, that is, merges the repeated screening conditions. The user's wishes are aggregated into a total product screening condition. At the same time, the IPTV/OTT management system 24 receives the merchandise parameters of the merchandise for the IPTV television shopping channel, and transmits the merchandise screening condition of the user and the merchandise parameters of the merchandised merchandise to the EPG server 23. The EPG server 23 receives the product screening condition and the promotion product of the user After the product parameter, it is determined whether the promoted product satisfies the product screening condition, and if so, the product push information is transmitted to the message server 25. The EPG server 23 sends the commodity push information to the set top box bound to the user, and the message server 25 sends the promotional item before the live broadcast of the IPTV TV shopping channel or during the live broadcast according to the live broadcast time of the promoted item in the commodity parameter. The commodity pushes the information to the communication terminal bound to the user, so that the user can watch the IPTV TV shopping channel to purchase the favorite item at that time.

Wherein, when the IPTV TV shopping channel is broadcasted, the video search server may search for the currently-sold promotional item, and determine whether the currently-sold promotional item is the same as the sales item of the same time period stored in the IPTV/OTT management system 24, if different, Then, the live marketing item is updated to the IPTV/OTT management system 24, and the EPG server 23 is notified.

The method and device for IPTV TV shopping push information according to the embodiment of the present invention, according to the product screening condition determined by the user, before the live broadcast of the product or during the live broadcast, pushing the sales item satisfying the product screening condition to the user, so that the user does not miss the need The product adds to the user's shopping experience.

One of ordinary skill in the art will appreciate that all or a portion of the steps of the above-described embodiments can be implemented using a computer program flow, which can be stored in a computer readable storage medium, such as on a corresponding hardware platform (eg, The system, device, device, device, etc. are executed, and when executed, include one or a combination of the steps of the method embodiments.

Alternatively, all or part of the steps of the above embodiments may also be implemented by using an integrated circuit. These steps may be separately fabricated into individual integrated circuit modules, or multiple modules or steps may be fabricated into a single integrated circuit module. achieve. Thus, the invention is not limited to any specific combination of hardware and software.

The devices/function modules/functional units in the above embodiments may be implemented by a general-purpose computing device, which may be centralized on a single computing device or distributed over a network of multiple computing devices.

When each device/function module/functional unit in the above embodiment is implemented in the form of a software function module and sold or used as a stand-alone product, it can be stored in a computer readable storage medium. The above mentioned computer readable storage medium may be a read only memory, a magnetic disk or an optical disk or the like.

Anyone skilled in the art can easily think within the scope of the technology disclosed by the present invention. Changes or substitutions are intended to be included within the scope of the invention. Therefore, the scope of the invention should be determined by the scope of the claims.

Industrial applicability

The method and device for the IPTV television shopping push information provided by the embodiment of the present invention are used for the server side, and the merchandise screening condition of the merchandise determined by the user and the commodity parameter of the merchandising product of the IPTV television shopping channel are obtained, and the merchandise is satisfied in the merchandise. The screening condition is to send the product push information to the user, so that the user can know the sales item of the IPTV TV shopping channel that meets his own needs in time, and achieve the purpose of purchasing through the reminder of pushing the information of the product.

Claims

A method for IPTV television shopping push information, for server side, comprising:

Obtaining the product screening conditions determined by the user;

Obtaining the commodity parameters of the merchandise for the IPTV TV shopping channel;

Determining, according to the commodity parameter, whether the promoted commodity satisfies the commodity screening condition;

When the promotion item satisfies the item screening condition, the item push information is sent to the user.
The method of claim 1 wherein said transmitting commodity push information to said user comprises:

Sending the commodity push information to a communication terminal bound to the user; or

Sending the product push information to a set top box bound to the user.
The method of claim 1, wherein the promotional item comprises a pre-sale item and a live item currently being played by the IPTV TV shopping channel, and the item parameters of the item for obtaining the IPTV TV shopping channel include:

Obtaining a first product parameter of the pre-sold item, the first item parameter including a live broadcast time of the pre-sold item on the IPTV TV shopping channel;

Obtaining a second commodity parameter of the live commodity.
The method of claim 3 wherein said transmitting commodity push information to said user comprises:

Transmitting, by the first product push information including the live time parameter of the pre-sale item on the IPTV TV shopping channel, to the communication terminal or the set top box bound by the user;

When the live broadcast product is broadcasted on the IPTV TV shopping channel, the second commodity push information including the live broadcast time parameter of the live broadcast product is sent to the communication terminal or the set top box bound by the user.
The method of claim 4 wherein said transmitting commodity push information to a user comprises:

According to the live broadcast time of the pre-sold product, the pre-sale item is on the IPTV TV shopping channel Sending the first product push information to the user before the live broadcast; and,

When the live broadcast product is broadcasted on the IPTV TV shopping channel, the second commodity push information is sent to the user.
An apparatus for IPTV television shopping push information, used for a server end, comprising:

a first obtaining module, configured to obtain a product screening condition determined by the user;

a second obtaining module, configured to obtain a commodity parameter of the merchandise for selling the IPTV TV shopping channel;

a determining module, configured to determine, according to the commodity parameter, whether the promoted commodity meets the commodity screening condition, and obtain a determination result;

The execution module is configured to send the commodity push information to the user when the determination result indicates that the promotional item satisfies the product screening condition.
The apparatus of claim 6 wherein said execution module comprises:

a first execution unit configured to send the commodity push information to a communication terminal bound to the user; or

The second execution unit is configured to send the commodity push information to a set top box bound to the user.
The device according to claim 6, wherein the promotional item comprises a pre-sale item and a live item currently being played by the IPTV TV shopping channel, and the second obtaining module comprises:

a third acquiring unit, configured to acquire a first product parameter of the pre-sold item, where the first item parameter includes a live broadcast time of the pre-sold item on the IPTV TV shopping channel;

The fourth obtaining unit is configured to acquire a second commodity parameter of the live broadcast product.
The apparatus of claim 8 wherein said transmitting commodity push information to said user comprises:

Transmitting, by the first product push information including the live time parameter of the pre-sale item on the IPTV TV shopping channel, to the communication terminal or the set top box bound by the user;

When the live broadcast product is broadcasted on the IPTV TV shopping channel, the second commodity push information including the live broadcast time parameter of the live broadcast product is sent to the communication terminal or the set top box bound by the user.
The apparatus of claim 9 wherein said execution module is configured to:

Transmitting, according to the live broadcast time of the pre-sold product, the first product push information to the user before the pre-sale item is broadcasted on the IPTV TV shopping channel;

When the live broadcast product is broadcasted on the IPTV TV shopping channel, the second commodity push information is sent to the user.
A computer program comprising program instructions that, when executed by an IPTV television shopping server device, cause the device to perform the method of any of claims 1-5.
A carrier carrying the computer program of claim 11.