CN114095888B - Interactive advertisement display method and system based on cloud mobile phone - Google Patents
Interactive advertisement display method and system based on cloud mobile phone Download PDFInfo
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Abstract
The invention provides an interactive advertisement display method and system based on a cloud mobile phone, and relates to the technical field of advertisement display. By utilizing the cloud mobile phone technology on the display terminal, when a large program is operated, the performance of the display terminal is not relied on, the load rate of equipment can be effectively reduced, the smoothness of advertisement display is ensured, and the interactivity of the advertisement is increased. Through the arrangement of the cloud mobile phone distribution module and the cooperation of the locally played non-interactive advertisements, continuous display of the advertisements is not influenced, and the cloud mobile phone end can be distributed when a user needs to interact, so that the number of required cloud mobile phones can be effectively reduced, and the deployment cost is further reduced.
Description
Technical Field
The invention relates to the technical field of advertisement display, in particular to an interactive advertisement display method and system based on a cloud mobile phone.
Background
Advertising is of a wide variety of formats, typically including static, dynamic, interactive; interactive advertisements are various in forms, such as games, insertion, answering questions, pull-down menus, filling forms and the like, and not only enable users to simply watch the advertisements, but also require the users to participate in the advertisements, even play the advertisements, and the advertisements contain more contents than other advertisements, so that the users can deeply know and understand enterprises and products in the participation process.
The existing interactive advertisement is usually operated based on a local display terminal, for example, interactive video is played in the display terminal, and interactivity of the advertisement is realized by matching with an interactive device of the display terminal. Only simple interaction can be carried out, and the interactivity is not high.
However, in the above-mentioned interactive advertisement, due to the performance limitation of the display terminal, the interactive data usually adopts light-weight data such as network video or web game, and the load rate of the display terminal is high when large-scale interactive data is run, for example, the advertisement of a large-scale game, if the game is to be run locally, the defects of easy jamming and long reading time exist, so for some fields, for example, the large-scale game, deeper advertisement interaction cannot be realized, the advertisement promotion effect is limited, and the cost of the high-performance display terminal is high, which is not beneficial to large-scale promotion and use.
Disclosure of Invention
Technical problem to be solved
Aiming at the defects of the prior art, the invention provides an interactive advertisement display method and system based on a cloud mobile phone, which solve the problem that the load rate of an existing display terminal is high when the existing display terminal runs a large program.
(II) technical scheme
In order to achieve the purpose, the invention is realized by the following technical scheme:
an interactive advertisement display method based on a cloud mobile phone comprises the following steps:
acquiring an interactive instruction;
based on an interactive instruction, randomly allocating one of all cloud mobile phone ends which are preinstalled with corresponding interactive data and have an unallocated allocation state to be associated with a display terminal, and modifying the allocation state of the cloud mobile phone end into an allocated state;
sending an interactive data operation instruction to a cloud mobile phone terminal based on the interactive instruction;
acquiring video and audio data of the interactive data operated by the cloud mobile phone terminal, and pushing the video and audio data to a display terminal;
and acquiring a control instruction of the user on the audio-video data from the display terminal, and sending the control instruction to the cloud mobile phone terminal.
Further, the method also comprises the following steps:
and after the interactive data operation is finished, generating a finishing instruction and sending the finishing instruction to the cloud mobile phone end, stopping the flow pushing, and modifying the distribution state of the cloud mobile phone end into non-distribution.
Further, the interactive instruction includes an identification code of the display terminal and an identification code of interactive data corresponding to the played non-interactive advertisement.
Further, the method for obtaining the interactive instruction comprises the following steps:
and acquiring an interactive instruction based on the non-interactive advertisement locally played by the display terminal.
Further, the non-interactive advertisement is stored within a display terminal.
An interactive advertisement display system based on a cloud mobile phone comprises a display terminal, a cloud mobile phone server and a cloud mobile phone end;
the display terminal comprises a playing module and an operating module;
wherein the playing module is used for locally playing the non-interactive advertisement; the operation module is used for acquiring an interaction instruction and a control instruction of a user;
the cloud mobile phone end is used for operating interactive data and outputting audio and video data;
and is also used for responding to the control instruction;
the cloud mobile phone server comprises a cloud mobile phone distribution module and an advertisement management module;
the cloud mobile phone allocation module is used for randomly allocating one cloud mobile phone end which is preinstalled with corresponding interactive data and is not allocated in an allocation state to be associated with the display terminal based on an interactive instruction, and modifying the allocation state of the cloud mobile phone end into an allocated state;
the advertisement management module is used for sending the interactive data operation instruction to the cloud mobile phone terminal based on the interactive instruction;
the system is also used for acquiring the video and audio data of the interactive data operated by the cloud mobile phone end and pushing the video and audio data to the display terminal;
and the control instruction of the user on the audio and video data is acquired from the display terminal, and the control instruction is sent to the cloud mobile phone terminal.
Further, the advertisement management module is further used for generating an ending instruction and sending the ending instruction to the cloud mobile phone end after the interactive data operation is ended, and stopping the push flow; and the cloud mobile phone distribution module is also used for modifying the distribution state of the cloud mobile phone end into the non-distribution state after the interactive data operation is finished.
Further, the interactive instruction includes an identification code of the display terminal and an identification code of interactive data corresponding to the played non-interactive advertisement.
Further, the display terminal also comprises a storage module, and the storage module is used for locally storing the non-interactive advertisement.
Further, the playback module for locally playing the non-interactive advertisement includes:
when the user does not interact, acquiring the non-interactive advertisement in the storage module;
and after the stream pushing is finished, acquiring the next non-interactive advertisement from the storage module and playing the next non-interactive advertisement.
(III) advantageous effects
The invention provides an interactive advertisement display method and system based on a cloud mobile phone. Compared with the prior art, the method has the following beneficial effects:
according to the invention, the cloud mobile phone technology is utilized on the display terminal, so that the performance of the display terminal is not relied when a large program is operated, the load rate of equipment can be effectively reduced, the smoothness of advertisement display is ensured, and the interactivity of the advertisement is increased.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of example 1 of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention are clearly and completely described, and it is obvious that the described embodiments are a part of the embodiments of the present invention, but not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the application provides an interactive advertisement display method and system based on a cloud mobile phone, so that the problem that the load rate of a display terminal is high when the display terminal runs a large program is solved, the load rate of the display terminal is reduced, the phenomenon that the advertisement is jammed in the advertisement display process is avoided, the interactivity of the advertisement is increased, and the popularization effect of the advertisement is finally improved.
In order to better understand the technical solution, the technical solution will be described in detail with reference to the drawings and the specific embodiments.
Example 1:
as shown in fig. 1, the present invention provides an interactive advertisement display method based on a cloud phone, the execution subject is a cloud phone server, and the method includes:
s101, obtaining an interactive instruction;
s102, randomly allocating one of all cloud mobile phone ends which are preinstalled with corresponding interactive data and are not allocated in an allocation state to be associated with a display terminal based on an interactive instruction, and modifying the allocation state of the cloud mobile phone end into an allocated state;
s103, sending an interactive data operation instruction to a cloud mobile phone terminal based on the interactive instruction;
s104, acquiring video and audio data of the interactive data operated by the cloud mobile phone terminal, and pushing the video and audio data to a display terminal;
and S105, acquiring a control instruction of the user on the audio and video data from the display terminal, and sending the control instruction to the cloud mobile phone terminal.
The beneficial effect of this embodiment does:
by utilizing the cloud mobile phone technology on the display terminal, when a large program is operated, the performance of the display terminal is not relied on any more, the load rate of equipment can be effectively reduced, the smoothness of advertisement display is ensured, and the interactivity of the advertisement is increased.
In this embodiment, the method further includes:
and S106, after the operation of the interactive data is finished, generating an ending instruction and sending the ending instruction to the cloud mobile phone end, stopping the plug flow, and modifying the distribution state of the cloud mobile phone end into non-distribution.
In this embodiment, the interactive instruction includes an identifier of the display terminal and an identifier of the interactive data corresponding to the played non-interactive advertisement.
In this embodiment, the method for acquiring the interactive instruction includes:
and acquiring an interactive instruction based on the non-interactive advertisement locally played by the display terminal.
In this embodiment, the non-interactive advertisement is stored within the display terminal.
The following describes the implementation process of the embodiment of the present invention in detail:
the cloud mobile phone display system comprises a display terminal, a cloud mobile phone server and a cloud mobile phone terminal.
The display terminal comprises a playing module and an operation module; the display terminal can be a computer, a mobile phone, a tablet or customized advertisement display equipment; the playing module is used for outputting pictures and playing non-interactive advertisements through various players; and the operation module can be an input device such as a touch screen, a keyboard and a mouse, a handle and the like and is used for recording the operation of the client.
The cloud mobile phone server comprises a cloud mobile phone distribution module and an advertisement management module;
the cloud mobile phone end is used for operating interactive data;
when the user does not interact, the display terminal acquires the non-interactive advertisement in the storage module through the playing module, wherein the non-interactive advertisement is a video file; and locally playing the non-interactive advertisement; the storage module can be a local storage device or a cloud storage, and non-interactive advertisements are stored in the storage module and are videos of products.
The user sends an interactive instruction to the cloud mobile phone server through an operation module of the display terminal; the interactive instruction comprises an identification code of the display terminal and an identification code of interactive data corresponding to the played non-interactive advertisement; the identification code of the display terminal can be a mac address or an ip address; for example, a video advertisement for a game is played, the identification code of the interaction data may be the name of the game.
A cloud mobile phone distribution module in the cloud mobile phone server randomly distributes one cloud mobile phone end which is pre-loaded with the interactive data and is not distributed in a distribution state to be associated with the display terminal based on the interactive instruction; the distribution state of the cloud mobile phone end is modified into distributed state;
an advertisement management module in the cloud mobile phone server sends an interactive data operation instruction to the cloud mobile phone terminal based on the interactive instruction,
the cloud mobile phone end runs corresponding interactive data based on the interactive data running instruction, for example, the interactive data is demo of a corresponding game;
meanwhile, an advertisement management module in the cloud mobile phone server acquires audio and video data output by the cloud mobile phone end and pushes the audio and video data to a display terminal;
after receiving the audio-video data, the display terminal stops playing the non-interactive advertisement, plays the received audio-video data, the user inputs a control instruction through the operation module, the display terminal sends the control instruction to the cloud mobile phone server, the cloud mobile phone server forwards the control instruction to the cloud mobile phone end, and finally the cloud mobile phone end responds to the control instruction;
after the interaction is finished, sending an end instruction to the cloud mobile phone end, and stopping the stream pushing by an advertisement management module in the cloud mobile phone end server; then, the distribution state of the cloud mobile phone end is modified to be not distributed;
and after the stream pushing is finished, the playing module in the display terminal continuously acquires the next non-interactive advertisement from the storage module and plays the next non-interactive advertisement.
And the cloud mobile phone end stops operating the interactive data after receiving the ending instruction.
Example 2
The invention also provides an interactive advertisement display system based on the cloud mobile phone, which comprises a display terminal, a cloud mobile phone server and a cloud mobile phone end;
the display terminal comprises a playing module and an operating module;
wherein the playing module is used for locally playing the non-interactive advertisement; the operation module is used for acquiring an interaction instruction and a control instruction of a user;
the cloud mobile phone end is used for operating interactive data and outputting audio and video data;
and is also used for responding to the control instruction;
the cloud mobile phone server comprises a cloud mobile phone distribution module and an advertisement management module;
the cloud mobile phone allocation module is used for randomly allocating one cloud mobile phone end which is preinstalled with corresponding interactive data and is not allocated in an allocation state to be associated with the display terminal based on an interactive instruction, and modifying the allocation state of the cloud mobile phone end into an allocated state;
the advertisement management module is used for sending the interactive data operation instruction to the cloud mobile phone terminal based on the interactive instruction;
the system is also used for acquiring the video and audio data of the cloud mobile phone running interactive data and pushing the video and audio data to the display terminal;
and the control instruction of the user on the audio and video data is acquired from the display terminal, and the control instruction is sent to the cloud mobile phone terminal.
In this embodiment, the advertisement management module is further configured to generate an end instruction and send the end instruction to the cloud mobile phone end after the interactive data operation is ended, and stop the push flow; and the cloud mobile phone allocation module is further used for modifying the allocation state of the cloud mobile phone end into unallocated state after the operation of the interactive data is finished.
In this embodiment, the interactive instruction includes an identifier of the display terminal and an identifier of interactive data corresponding to the played non-interactive advertisement.
In this embodiment, the display terminal further includes a storage module, and the storage module is configured to locally store the non-interactive advertisement.
In this embodiment, the playing module for locally playing the non-interactive advertisement includes:
when the user does not interact, acquiring the non-interactive advertisement in the storage module;
and after the stream pushing is finished, acquiring the next non-interactive advertisement from the storage module and playing the next non-interactive advertisement.
It can be understood that, the interactive advertisement display system based on the cloud mobile phone provided by the embodiment of the present invention corresponds to the interactive advertisement display method based on the cloud mobile phone, and the explanation, examples, and beneficial effects of the relevant contents may refer to the corresponding contents in the interactive advertisement display method based on the cloud mobile phone, which are not described herein again.
In summary, compared with the prior art, the invention has the following beneficial effects:
(1) by utilizing the cloud mobile phone technology on the display terminal, when a large program is operated, the performance of the display terminal is not relied on, the load rate of equipment can be effectively reduced, the smoothness of advertisement display is ensured, and the interactivity of the advertisement is increased.
(2) Through the arrangement of the cloud mobile phone distribution module and the cooperation with the locally played non-interactive advertisements, the continuous display of the advertisements is not influenced, and the cloud mobile phone end can be distributed when the user needs to interact, so that the number of the required cloud mobile phones can be effectively reduced, and the deployment cost is further reduced.
It should be noted that, through the above description of the embodiments, those skilled in the art can clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments. In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrases "comprising a," "8230," "8230," or "comprising" does not exclude the presence of additional like elements in a process, method, article, or apparatus that comprises the element.
The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. An interactive advertisement display method based on a cloud mobile phone is characterized by comprising the following steps:
acquiring an interactive instruction;
based on an interactive instruction, randomly allocating one of all cloud mobile phone ends which are preinstalled with corresponding interactive data and have an unallocated allocation state to be associated with a display terminal, and modifying the allocation state of the cloud mobile phone end into an allocated state;
sending an interactive data operation instruction to a cloud mobile phone terminal based on the interactive instruction;
acquiring video and audio data of the interactive data operated by the cloud mobile phone terminal, and pushing the video and audio data to a display terminal;
and acquiring a control instruction of the user on the audio and video data from the display terminal, and sending the control instruction to the cloud mobile phone terminal.
2. The method as claimed in claim 1, wherein the method further comprises:
and after the interactive data operation is finished, generating a finishing instruction and sending the finishing instruction to the cloud mobile phone end, stopping the flow pushing, and modifying the distribution state of the cloud mobile phone end into non-distribution.
3. The method as claimed in claim 1, wherein the interactive instructions include an identifier of the display terminal and an identifier of interactive data corresponding to the non-interactive advertisement being played.
4. The interactive advertisement display method based on the cloud mobile phone as claimed in claim 1, wherein the interactive instruction is obtained by:
and acquiring an interactive instruction based on the non-interactive advertisement locally played by the display terminal.
5. The interactive advertisement presentation method based on the cloud mobile as claimed in claim 4, wherein the non-interactive advertisement is stored in the presentation terminal.
6. An interactive advertisement display system based on a cloud mobile phone is characterized by comprising a display terminal, a cloud mobile phone server and a cloud mobile phone end;
the display terminal comprises a playing module and an operation module;
wherein the playing module is used for locally playing the non-interactive advertisement; the operation module is used for acquiring an interaction instruction and a control instruction of a user;
the cloud mobile phone end is used for operating interactive data and outputting audio and video data;
and is also used for responding to the control instruction;
the cloud mobile phone server comprises a cloud mobile phone distribution module and an advertisement management module;
the cloud mobile phone allocation module is used for randomly allocating one cloud mobile phone end which is preinstalled with corresponding interactive data and has an unallocated allocation state to be associated with a display terminal based on an interactive instruction, and modifying the allocation state of the cloud mobile phone end into an allocated state;
the advertisement management module is used for sending the interactive data operation instruction to the cloud mobile phone terminal based on the interactive instruction;
the system is also used for acquiring the video and audio data of the interactive data operated by the cloud mobile phone end and pushing the video and audio data to the display terminal;
and the control instruction of the user on the audio and video data is acquired from the display terminal, and the control instruction is sent to the cloud mobile phone terminal.
7. The interactive advertisement display system based on the cloud mobile phone as claimed in claim 6, wherein the advertisement management module is further configured to generate an end instruction and send the end instruction to the cloud mobile phone end after the operation of the interactive data is finished, and stop the push flow; and the cloud mobile phone allocation module is further used for modifying the allocation state of the cloud mobile phone end into unallocated state after the operation of the interactive data is finished.
8. The interactive advertisement presentation system based on the cloud phone as claimed in claim 6, wherein the interactive instruction includes an identification code of the presentation terminal and an identification code of interactive data corresponding to the played non-interactive advertisement.
9. The interactive advertisement presentation system based on cloud mobile phones of claim 6, wherein the presentation terminal further comprises a storage module for locally storing the non-interactive advertisement.
10. The interactive cloud-based ad presentation system of claim 9, wherein the means for locally presenting the non-interactive ad comprises:
when the user does not interact, acquiring the non-interactive advertisement in the storage module;
and after the stream pushing is finished, acquiring the next non-interactive advertisement from the storage module and playing the next non-interactive advertisement.
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