CN114095745A - Live broadcast interaction method and device, computer storage medium and electronic equipment - Google Patents
Live broadcast interaction method and device, computer storage medium and electronic equipment Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/426—Internal components of the client ; Characteristics thereof
- H04N21/42653—Internal components of the client ; Characteristics thereof for processing graphics
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/439—Processing of audio elementary streams
- H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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Abstract
The disclosure relates to the technical field of internet, and relates to a live broadcast interaction method and device, a storage medium and electronic equipment. The method comprises the following steps: receiving a virtual gift giving instruction sent by a user terminal, wherein the virtual gift giving instruction comprises virtual gift information; when the virtual gift information meets a first preset condition, generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information; and acquiring the multicast information of the anchor broadcast, and sending interactive content corresponding to the virtual gift giving instruction in a live broadcast room when the multicast information meets a second preset condition based on feedback information. The interactive content corresponding to the virtual gift giving instruction is sent in the live broadcast room according to the live broadcast information of the live broadcast room anchor and the feedback information generated based on the virtual gift information, and the interactive content is used as the supplement of the live broadcast information, so that the situation that a user terminal gives a gift but does not receive a live broadcast answer is avoided, live broadcast experience is improved, and the user retention of the platform is improved.
Description
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a live broadcast interaction method, a live broadcast interaction apparatus, a computer storage medium, and an electronic device.
Background
With the development of internet technology, live webcasting is enjoyed by more and more people as a new entertainment mode. Through the network live broadcast platform, the anchor user can show talent skill to the user in own live broadcast room, and other users can watch the show of the anchor user in the live broadcast room of the anchor user.
In the process of network live broadcast, other users can also transmit the virtual gift expression to support the anchor through the live broadcast room, and the anchor user can thank the audience of the virtual gift in the live broadcast process after receiving the virtual gift given by other users, thereby realizing the interaction between the anchor user and other users. For example, a certain audience user B sends a "spaceship" gift in the live broadcasting process of the anchor user, and the anchor user orally declines the audience to "decline the user B to give the spaceship" after receiving the gift, so as to realize the interaction between the two. However, there may be a case that the anchor user does not timely drill the gifting user, which may cause the gifting interactive experience of the gifting user to be weak, or even cause the user of the live broadcast platform to run away.
It is to be noted that the information invented in the background section above is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.
Disclosure of Invention
The present disclosure aims to provide a live broadcast interaction method and apparatus, a computer storage medium, and an electronic device, so as to improve a gift delivery interaction experience of a user on a live broadcast platform and improve user retention of the platform.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.
According to an aspect of the present disclosure, there is provided a live interaction method, including: receiving a virtual gift giving instruction sent by a user terminal, wherein the virtual gift giving instruction comprises virtual gift information; when the virtual gift information meets a first preset condition, generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information; and acquiring the multicast information of the anchor broadcast, and sending the interactive content corresponding to the virtual gift giving instruction in the live broadcast room when the multicast information meets a second preset condition based on the feedback information.
In an exemplary embodiment of the present disclosure, the virtual gift information includes a gift value; the first preset condition includes: the gift value of the virtual gift corresponding to the virtual gift giving instruction is greater than or equal to a first value threshold; and/or the total value of the gifts of the virtual gifts sent by the user terminal in the live broadcast room is larger than or equal to a second value threshold.
In an exemplary embodiment of the present disclosure, the virtual gift information includes user information corresponding to the virtual gift; the first preset condition includes: the frequency of sending the virtual gift in the live broadcast room by the user terminal in the user information is greater than or equal to a preset frequency threshold value; and/or the frequency of sending the virtual gift in the live broadcast room in the preset time period of the user terminal in the user information is greater than or equal to a preset frequency threshold.
In an exemplary embodiment of the present disclosure, the generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information when the virtual gift information satisfies a first preset condition includes: and assembling the user information corresponding to the virtual gift and the virtual gift information according to a preset rule to generate a feedback text corresponding to the virtual gift giving instruction.
In an exemplary embodiment of the present disclosure, the acquiring the multicast information of the anchor, and when the multicast information satisfies a second preset condition based on the feedback information, sending the interactive content corresponding to the virtual gift giving instruction in the live broadcast room includes: determining target keywords in the feedback text; detecting whether all the target keywords exist in the interface broadcasting information; and if not, sending the interactive content corresponding to the virtual gift giving instruction in the live broadcast room.
In an exemplary embodiment of the present disclosure, the acquiring the multicast information of the anchor, and when the multicast information satisfies a second preset condition based on the feedback information, sending the interactive content corresponding to the virtual gift giving instruction in the live broadcast room includes: determining target keywords in the feedback text, wherein the target keywords at least comprise a virtual gift name and a corresponding user name; and detecting whether the virtual gift name and the corresponding user name exist in the interface broadcasting information, and if not, sending interactive content corresponding to the virtual gift giving instruction in a live broadcasting room.
In an exemplary embodiment of the present disclosure, when the virtual gift information satisfies a first preset condition, generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information, further includes: and when the interface broadcasting information does not meet a second preset condition based on the feedback information, sending the feedback information corresponding to the virtual gift giving instruction in a live broadcasting room.
In an exemplary embodiment of the present disclosure, if target virtual gift information meeting the first preset condition does not appear in the live broadcast room within a preset time interval, generating feedback information corresponding to the virtual gift giving instruction according to the currently received virtual gift information.
In an exemplary embodiment of the present disclosure, the acquiring the multicast information of the anchor, and when the multicast information satisfies a second preset condition based on the feedback information, sending the interactive content corresponding to the virtual gift giving instruction in the live broadcast room includes: acquiring a virtual gift display dynamic effect corresponding to the virtual gift giving instruction; updating the virtual gift display dynamic effect according to the user information corresponding to the virtual gift information; and displaying the updated virtual gift display dynamic effect in the live broadcast room.
In an exemplary embodiment of the present disclosure, the obtaining a gift-presentation animation corresponding to the virtual gift-giving instruction includes: and determining a target grade to which the virtual gift value corresponding to the virtual gift giving instruction belongs according to the corresponding relation between the virtual gift value and the grade, and acquiring the virtual gift display effect corresponding to the target grade.
In an exemplary embodiment of the present disclosure, the obtaining a gift-presentation animation corresponding to the virtual gift-giving instruction includes: according to the corresponding relation between the times and the levels of the virtual gifts sent by the user terminal in the live broadcast room in the user information corresponding to the virtual gifts, obtaining the target levels to which the times belong and obtaining the virtual gifts corresponding to the target levels to display the dynamic effects; and/or according to the corresponding relation between the frequency of sending the virtual gift in the live broadcast room in the user information corresponding to the virtual gift in the preset time period of the user terminal and the level, acquiring the target level to which the frequency belongs, and acquiring the virtual gift display effect corresponding to the target level.
In an exemplary embodiment of the present disclosure, the updating the virtual gift display animation according to the user information corresponding to the virtual gift information includes: acquiring a target action position in the virtual gift display dynamic effect; applying the user information to the target action location to update the virtual gift display action.
In an exemplary embodiment of the present disclosure, before the live broadcast shows the updated virtual gift show campaign, the method further comprises: identifying the anchor according to the multicast information; and adding voice information matched with the anchor for the virtual gift display dynamic effect.
In an exemplary embodiment of the present disclosure, before the collecting the multicast information of the anchor, the method further comprises: and responding to an automatic broadcast sending instruction triggered by the anchor broadcast, and sending interactive content with the user terminal in a live broadcast room.
According to an aspect of the present disclosure, there is provided a live interactive apparatus, including: the instruction receiving module is used for receiving a virtual gift giving instruction sent by a user terminal, and the virtual gift giving instruction comprises virtual gift information; the information generating module is used for generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information when the virtual gift information meets a first preset condition; and the interactive module is used for acquiring the multicast information of the anchor broadcast and sending interactive content corresponding to the virtual gift giving instruction in a live broadcast room when the multicast information meets a second preset condition based on the feedback information.
According to an aspect of the present disclosure, there is provided a computer storage medium having a computer program stored thereon, the computer program, when executed by a processor, implementing a live interaction method as described in any one of the above.
According to an aspect of the present disclosure, there is provided an electronic device including: a processor; and a memory for storing executable instructions of the processor; wherein the processor is configured to perform any of the live interaction methods described above via execution of the executable instructions.
In the live broadcast interaction method in the exemplary embodiment of the disclosure, when a virtual gift sent by a user meets a first preset condition, feedback information corresponding to a virtual gift giving instruction is generated according to the virtual gift information, and when acquired anchor multicast information meets a second preset condition based on the feedback information, interaction content corresponding to the virtual gift giving instruction is sent in a live broadcast room. Whether interactive content corresponding to a virtual gift giving instruction is sent in the live broadcast room or not is decided according to the live broadcast information of the live broadcast room anchor and the feedback information generated based on the virtual gift information, the interactive content is used as supplement of the live broadcast information, the situation that a user terminal gives a gift but does not receive a live broadcast answer is avoided, live broadcast delivery interactive experience is improved, and user retention of a platform is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The above and other objects, features and advantages of exemplary embodiments of the present disclosure will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the present disclosure are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:
fig. 1 shows a flow diagram of a live interaction method according to an exemplary embodiment of the present disclosure;
fig. 2 is a flowchart illustrating interactive contents corresponding to a virtual gift-giving instruction issued in a live broadcast room according to a second preset condition based on the oral broadcast information and the feedback information according to an exemplary embodiment of the present disclosure;
fig. 3 illustrates a flowchart of issuing interactive contents corresponding to the virtual gift-giving instruction at a live broadcast room according to an exemplary embodiment of the present disclosure;
fig. 4 illustrates a flowchart for updating a virtual gift presentation campaign based on user information corresponding to the virtual gift information according to an exemplary embodiment of the present disclosure;
fig. 5 shows a schematic structural diagram of a live interaction device according to an exemplary embodiment of the present disclosure;
FIG. 6 shows a schematic diagram of a storage medium according to an exemplary embodiment of the present disclosure; and
fig. 7 shows a block diagram of an electronic device according to an exemplary embodiment of the present disclosure.
In the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.
Detailed Description
Exemplary embodiments will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of exemplary embodiments to those skilled in the art. The same reference numerals in the drawings denote the same or similar structures, and thus their detailed description will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known structures, methods, devices, implementations, or operations are not shown or described in detail to avoid obscuring aspects of the disclosure.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. That is, these functional entities may be implemented in the form of software, or in one or more software-hardened modules, or in different networks and/or processor devices and/or microcontroller devices.
In the related art, the audience users express support for the anchor user by giving away the virtual gift in the live room of the anchor user, and hope to interact with the anchor user by giving away the virtual gift and receiving the thank you feedback from the anchor user, however, in many cases, the anchor user may not have the opportunity to enjoy the thank you feedback: for example, when there are a large number of audience users and a large number of gift sending users in the current live broadcast room, in order to ensure the fluency of live broadcast, the anchor user does not listen to the live broadcast, or the anchor user misses some of the gift sending users, and the like, after presenting virtual gifts by the audience users, the audience users do not receive any feedback from the anchor user, so that the gift sending interactive experience of the audience users is influenced, and even the audience users of the anchor user and the live broadcast platform are lost.
Based on this, in the exemplary embodiment of the present disclosure, firstly, a live broadcast interaction method is provided, which is applied to a live broadcast platform server having a function of giving away a virtual gift. Referring to fig. 1, the live interaction method includes the following steps:
step S110: receiving a virtual gift giving instruction sent by a user terminal, wherein the virtual gift giving instruction comprises virtual gift information;
step S120: when the virtual gift information meets a first preset condition, generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information;
step S130: and collecting the multicast information of the anchor broadcast, and sending the interactive content corresponding to the virtual gift giving instruction in the live broadcast room when the multicast information meets a second preset condition based on the feedback information.
According to the live broadcast interaction method in the embodiment of the present invention, whether to send the interactive content corresponding to the virtual gift giving instruction in the live broadcast room is decided according to the live broadcast information of the main broadcast in the live broadcast room and the feedback information generated based on the virtual gift information, so as to supplement the live broadcast information, thereby avoiding the occurrence of the situation that the user terminal gives a gift but does not receive a live broadcast award, improving the live broadcast gift-giving interaction experience, and improving the user retention of the platform.
The live interaction method in the exemplary embodiment of the present disclosure is further described below with reference to fig. 1.
In step S110, a virtual gift-giving instruction transmitted by the user terminal is received.
In an exemplary embodiment of the present disclosure, a virtual gift-giving instruction sent by a user terminal is first received, where the virtual gift-giving instruction is used to identify that the user terminal transfers a corresponding virtual gift to a live broadcast. The virtual gift giving instruction comprises virtual gift information, wherein the virtual gift information comprises, but is not limited to, gift value, gift type, gift name, user information corresponding to the virtual gift, and the like; the user information corresponding to the virtual gift comprises information such as user identification, user name and user head portrait of the terminal user on the live broadcast platform.
In step S120, when the virtual gift information satisfies the first preset condition, feedback information corresponding to the virtual gift giving instruction is generated according to the virtual gift information.
In an exemplary embodiment of the present disclosure, the first preset condition is a condition that triggers generation of feedback information, which may be adjusted according to an actual gift sending rule of a live broadcast, and the like, the feedback information is thank you text information for a virtual gift giving instruction generated according to the virtual gift information, and the generation of the feedback information triggers interaction with the user terminal based on the virtual gift giving instruction, or direct multicast, or a system sends out interactive content instead of the live broadcast.
In some possible embodiments, the virtual gift information includes a gift value, and the first preset condition is: the gift value of the virtual gift corresponding to the virtual gift giving instruction is greater than or equal to the first value threshold. For example, if the gift value of the virtual gift "firefly stick" sent by the audience user a in the live broadcast room is 1 angstrom, the gift value of the virtual gift "trophy" sent by the audience user B is 6.6 yuan, the gift value of the virtual gift "magic book" sent by the audience user C is 99 yuan, and the first value threshold is 60 yuan, only if the virtual gift "magic book" sent by the audience user B is larger than the first value threshold, the feedback information corresponding to the virtual gift giving instruction is generated according to the virtual gift "magic book", and the processing is not performed for the audience users a and B temporarily.
It should be noted that the value of the virtual gift may be based on the actual amount paid by the viewer user for purchasing the virtual gift as in the above example, or the value of the virtual gift may be based on the virtual currency, such as the amount of gold coins, in the live platform consumed by the viewer user for purchasing the virtual gift, and the like, and the disclosure includes but is not limited to the above way of evaluating the value of the virtual gift.
In some possible embodiments, when the virtual gift information includes a gift value, the first preset condition may be: the total value of the gifts of the virtual gifts sent by the user terminal in the live broadcast room is larger than or equal to the second value threshold. For example, in the live broadcast room, the gift value of the virtual gift currently sent by the viewer user a is 6.6 yuan, the gift value of the virtual gift currently sent by the viewer user B is 20 yuan, the total value of the virtual gift sent by the viewer user a during the live broadcast is up to 100 yuan, the total value of the gift value of the virtual gift currently sent by the viewer user B is 30 yuan, if the second value threshold is 80 yuan, only if the total value of the virtual gift sent by the viewer user a in the live broadcast room is greater than the second value threshold 80, the feedback information corresponding to the virtual gift giving instruction is generated according to the virtual gift information corresponding to the viewer user a. The virtual gift information for generating the feedback information corresponds to the virtual gift for triggering generation of the feedback information, that is, the feedback information corresponding to the virtual gift giving instruction is generated according to the virtual gift information of the virtual gift currently sent by the audience user.
In some possible embodiments, when the virtual gift information includes a gift value, the first preset condition may be further: the value of the virtual gift corresponding to the virtual gift giving instruction is greater than or equal to a first value threshold, and the total value of the gifts sent by the user terminal to the virtual gift in the live broadcast room is greater than or equal to a second value threshold, namely the value of the gift sent by the audience user currently and the total value of the gift sent by the audience user to the virtual gift in the live broadcast room, and when a preset condition is met, the feedback information is triggered to be generated.
In some possible embodiments, the virtual gift information includes user information corresponding to the virtual gift, and the first preset condition may be: the number of times that the user terminal sends the virtual gift in the live broadcast room in the user information is larger than or equal to a preset number threshold. For example, after the audience user a currently sends the virtual gift giving instruction, if the number of times that the audience user a sends the virtual gift in the live broadcast room is 6 times and is greater than the preset number threshold 5 times, the generation of feedback information corresponding to the virtual gift giving instruction according to the virtual gift information currently sent by the audience user a is triggered. In the process, the value of the virtual gift currently sent by the user can be not considered, because the audience user A presents the virtual gift for many times, which is enough to indicate the user's favor of the main broadcast user, the feedback information of the audience user A is generated at the moment so as to send out the interactive content corresponding to the virtual gift presenting instruction in the subsequent process, thereby bringing surprise to the audience user, exciting the audience user A to watch the live broadcast interest, and promoting the attention to the main broadcast user and the live broadcast platform.
In some possible embodiments, the virtual gift information includes user information corresponding to the virtual gift, and the first preset condition may be: the frequency of sending the virtual gift in the live broadcast room in the user information within the preset time period of the user terminal is greater than or equal to the preset frequency threshold. For example, if the frequency of sending the virtual gift is 2 times/5 minutes and is greater than the preset frequency threshold value 1 time/5 minutes in the preset time period before the current virtual gift giving instruction is sent, the generation of the feedback information corresponding to the virtual gift giving instruction according to the virtual gift information currently sent by the audience user B is also triggered. In the process, the value of the virtual gift currently sent by the user is not considered, because the audience user B frequently sends the gift in the recent period of time, the audience user B has a strong interaction demand currently, the feedback information of the audience user B is generated at the moment, and the interaction content corresponding to the virtual gift giving assisting instruction is sent in the subsequent process, so that the interaction demand of the audience user B is met in time, the preference degree of the audience user to the main broadcast is improved, the live broadcast watching of the user is promoted, and the retention of the platform user is improved.
In some possible embodiments, the virtual gift information includes user information corresponding to the virtual gift, and the first preset condition may be: the frequency of sending the virtual gift in the live broadcast by the user terminal in the user information is greater than or equal to a preset frequency threshold, and the frequency of sending the virtual gift in the live broadcast in a preset time period by the user terminal in the user information is greater than or equal to a preset frequency threshold, namely after the audience user sends a virtual gift giving instruction at present, the frequency of sending the virtual gift in the live broadcast by the audience user and the frequency of sending the virtual gift in the live broadcast in the preset time period need to meet preset conditions at the same time, and then the feedback information is triggered and generated.
Further, in order to avoid malicious interaction behaviors of some audience users, if the frequency of sending the virtual gift in the live broadcast room within the preset time period is greater than or equal to the preset frequency threshold, whether the virtual gift information meets the first preset condition or not can be further judged according to the gift value of the virtual gift. For example, if the viewer user D transmits a virtual gift every several seconds for 5 minutes of content, it may be determined whether the user satisfies a first preset condition, for example, there is a case where a free gift is frequently transmitted, according to the gift value of the virtual gift. By combining the frequency and the gift value of the virtual gift sent by the audience user, malicious interactive behaviors can be effectively prevented, feedback information is prevented from being provided for the malicious interactive behaviors, and the order of the live broadcast room is also maintained.
In addition, if the virtual gift information presented by the user in the live broadcast room fails to satisfy the first preset condition within the preset time interval, the feedback information corresponding to the virtual gift presenting instruction may be generated according to the currently received virtual gift information, or the target user may be randomly selected from the user terminals that have sent the virtual gift, and the corresponding feedback information may be generated according to the virtual gift information presented by the target user. Based on this, although the user terminal currently sending the virtual gift does not meet the first preset condition, if the interactive content with the user terminal is provided in the live broadcast room at the moment, the activity of the audience user in the live broadcast room can be promoted, so that the audience user is promoted to perform an interactive behavior based on presenting the virtual gift.
In an exemplary embodiment of the present disclosure, the user information and the gift information in the virtual gift information may be assembled according to a preset rule to generate a feedback text corresponding to the virtual gift giving instruction. For example, a text template may be configured in advance, the user information and the present information are filled into the pre-configured text template, and a corresponding feedback text is generated, for example, the text template is "thank you xxx user sends xxx present", "thank you xxx user sends xxx present again", "must, xxx user sends xxx present", and so on, the user information and the present information may be filled into the reserved position "xxx" in the text template correspondingly, and the present disclosure does not make any special limitation on the specific format and content of the text template. Based on the text template, the feedback information corresponding to the virtual gift giving instruction can be quickly generated.
In step S130, the multicast information of the anchor is collected, and when the multicast information satisfies a second preset condition based on the feedback information, the interactive content corresponding to the virtual gift giving instruction is sent out in the live broadcast room.
In an exemplary embodiment of the present disclosure, the interactive content includes, but is not limited to, a virtual gift exhibition animation, different virtual gifts have different virtual gift exhibition animations, and the same virtual gift has different virtual gift exhibition animations in different situations.
Fig. 2 is a flowchart illustrating interactive contents corresponding to a virtual gift-giving instruction being issued in a live broadcast room according to a second preset condition based on the oral broadcast information and the feedback information according to an exemplary embodiment of the present disclosure, as shown in fig. 2, the process includes:
in step S210, a target keyword in the feedback text is determined.
In an exemplary embodiment of the present disclosure, the target keyword includes a wording capable of identifying item information and user information of the virtual gift, such as a name of the virtual gift, a name of a user corresponding to the virtual gift, and also includes a wording expressing a thank you, such as "thank you", and the like.
In step S220, it is detected whether all target keywords exist in the multicast information.
In an exemplary embodiment of the present disclosure, whether all target keywords exist in the multicast information is detected, in which case it may be determined whether the multicast information completely coincides with the feedback text.
In step S230, if all the target keywords do not exist in the broadcast information, the interactive content corresponding to the virtual gift giving instruction is sent out in the live broadcast room.
In an exemplary embodiment of the present disclosure, if all target keywords do not exist in the multicast information, the interactive content corresponding to the virtual gift giving instruction is transmitted in the live broadcast room.
Based on the exemplary embodiment, when the anchor has no all target keywords in the live broadcast information, the interactive content with the user terminal is triggered, that is, when the anchor does not have the live broadcast information of thanking the gift delivery user in time, the interactive content corresponding to the virtual gift delivered by the gift delivery user is automatically sent to the live broadcast room, so that the gift delivery user can receive the thanking of the gift delivery in time, the user experience is improved, and the user retention of the platform is also improved.
In some possible embodiments, the target keyword includes at least a virtual gift name and a corresponding user name; and detecting whether the virtual gift name and the corresponding user name exist in the interface broadcast information, and if not, sending interactive content corresponding to the virtual gift giving instruction in the live broadcast room. Based on this, when the multicast information of the anchor includes the virtual gift name and the corresponding user name, the multicast thank you user is identified to a certain extent without detecting other target keywords, so that the detection work is reduced, and the processing efficiency is improved.
In some possible embodiments, after generating the feedback information corresponding to the virtual gift giving instruction according to the virtual gift information when the virtual gift information satisfies a first preset condition, the feedback information corresponding to the virtual gift giving instruction may be sent out in the live broadcast room when the multicast information does not satisfy a second preset condition based on the feedback information. Based on this, when the virtual gift information satisfies the first preset condition and the oral broadcast information does not satisfy the second preset condition, the user can also thank the gift-sending user in a manner of information feedback in the live broadcast room. For example, when the gift value of the virtual gift sent by the gift-sending user is larger than the first value threshold value, but the anchor is not ready to be played orally, the generated feedback information can be sent in the live broadcast room to replace the anchor for answering.
Fig. 3 shows a flowchart of issuing interactive content corresponding to the virtual gift-giving instruction in a live broadcast room according to an exemplary embodiment of the present disclosure, and as shown in fig. 3, the process includes:
in step S310, the virtual gift exhibition dynamic effect corresponding to the virtual gift giving instruction is obtained.
In an exemplary embodiment of the present disclosure, the virtual gift displaying the animation effect includes displaying at least one of an animation, and a dynamic text of the virtual gift.
In some possible embodiments, a target level to which the gift value corresponding to the virtual gift-giving instruction belongs may be determined according to the corresponding relationship between the virtual gift value and the level, and a virtual gift-presentation animation corresponding to the target level may be obtained. Wherein, the gift value is that user terminal sends the gift value of virtual gift at present, and there is the difference in the virtual gift show that different gift values correspond moves the effect, moves the effect through the different show that demonstrates same virtual gift in the live broadcast room, avoids moving the user visual fatigue that the effect frequently appears and bring because of the virtual gift show that the same kind of virtual gift corresponds in the live broadcast room, also brings abundant vision and the experience of delivering the gift for the user, promotes live broadcast interest and user's liveness.
In some possible embodiments, a target level to which the times belong may be obtained according to a corresponding relationship between the times and the levels of the virtual gifts sent by the user terminal in the live broadcast room in the user information corresponding to the virtual gifts, and a virtual gift display effect corresponding to the target level may be obtained; in some possible embodiments, the target level to which the frequency belongs may be obtained according to a corresponding relationship between the frequency and the level at which the virtual gift is sent in the live broadcast room within a preset time period of the user terminal in the user information corresponding to the virtual gift, and the virtual gift display action corresponding to the target level may be obtained. Based on this, many users can send virtual gifts for many times or frequently in order to show support for the main broadcast, under the condition of not considering the value of the gifts, after the terminal user sends the virtual gifts currently, the terminal user sends the times of the virtual gifts in the live broadcast room and/or the terminal user sends the corresponding relation between the frequency and the level of the virtual gifts in the preset time period before the terminal user sends the current virtual gifts in the live broadcast room, the target level and the corresponding virtual gifts show the effect and show the effect, under the condition, aiming at the users who are hard to bear the expensive virtual gifts, the interaction with the main broadcast can be realized by sending the virtual gifts, so that the range of the masses facing the live broadcast is wider, and the user retention of the live broadcast platform is increased.
In step S320, the virtual gift exhibition animation is updated according to the user information corresponding to the virtual gift information.
In an exemplary embodiment of the present disclosure, the virtual gift display animation may be updated according to user information corresponding to the virtual gift information, so as to implement interaction between the user information and the virtual gift display animation.
Fig. 4 is a flowchart illustrating updating of a virtual gift presentation animation according to user information corresponding to the virtual gift information according to an exemplary embodiment of the present disclosure, as shown in fig. 4, the process includes: in step S410, a target action position in the virtual gift display action is acquired; in step S420, the user information is applied to the target action position to update the virtual gift exhibition animation.
Specifically, in an exemplary embodiment of the present disclosure, the target action position is a position of the virtual gift presentation action where interaction with the user information occurs, and the virtual gift presentation action is updated by applying the user information to the target action position. The number of the target action positions is at least 1, the number of the target action positions can be multiple, different types of user information can be applied to different target action positions, for example, a user head portrait and a user name are respectively applied to different target action positions, accordingly, the richness of virtual gift display action is improved, and the visual experience and the gift giving experience are improved.
In step S330, the updated virtual gift exhibition animation is exhibited in the live broadcast room. In an exemplary embodiment of the present disclosure, the updated virtual gift display dynamic effect with the interaction between the user information and the virtual gift display dynamic effect is sent to the live broadcast room for displaying.
In addition, in an exemplary embodiment of the present disclosure, before the updated virtual gift exhibition dynamic effect is exhibited in the live broadcast room, a main broadcast may be further identified according to the interface information, and voice information matching the main broadcast may be added to the virtual gift exhibition dynamic effect. For example, the method includes the steps of collecting the interface broadcast information of an anchor user A in a live broadcast room, determining the identity of the anchor user A according to the interface broadcast information, obtaining voiceprint characteristic information pre-stored by the anchor user A, adding voice information with the voiceprint characteristic information for virtual gift display dynamic effect, enabling interactive contents displayed in the live broadcast room to contain sound of the anchor user A, increasing authenticity of automatically sending the interactive contents, and improving immersion and experience of live broadcast gift delivery.
In an exemplary embodiment of the present disclosure, before collecting the multicast information of the anchor, an interactive content with the user terminal may be sent in the live broadcast room in response to an automatic broadcast sending instruction triggered by the anchor. Specifically, after the virtual gift information meets a first preset condition and feedback information corresponding to the virtual gift giving instruction is generated according to the virtual gift information, if the anchor shows that the current gift giving frequently occurs in the live broadcast room and cannot be answered one by one, the anchor can automatically send out interactive content corresponding to the virtual gift giving instruction sent by the user terminal in the live broadcast room by triggering the automatic broadcasting instruction.
According to the exemplary embodiment, the automatic award can be started under the condition that frequent gift sending exists in the live broadcast room, the award to a gift sending user can be avoided being omitted, and the pressure of the main broadcast live broadcast can be relieved.
According to the live broadcast interaction method in the embodiment of the present invention, whether to send the interactive content corresponding to the virtual gift giving instruction in the live broadcast room is decided according to the live broadcast information of the main broadcast in the live broadcast room and the feedback information generated based on the virtual gift information, so as to supplement the live broadcast information, thereby avoiding the occurrence of the situation that the user terminal gives a gift but does not receive a live broadcast award, improving the live broadcast offer experience, and improving the user retention of the platform.
In an exemplary embodiment of the present disclosure, a live interactive device is also provided. Referring to fig. 5, the live interactive apparatus 500 may include an instruction receiving module 510, an information generating module 520, and an interaction module 530. In particular, the amount of the solvent to be used,
an instruction receiving module 510, configured to receive a virtual gift giving instruction sent by a user terminal, where the virtual gift giving instruction includes virtual gift information;
the information generating module 520 is configured to generate feedback information corresponding to the virtual gift giving instruction according to the virtual gift information when the virtual gift information meets a first preset condition;
and the interactive module 530 is configured to collect the multicast information of the anchor broadcast, and send interactive content corresponding to the virtual gift giving instruction in the live broadcast room when the multicast information meets a second preset condition based on the feedback information.
Since each functional module of the live broadcast interaction device in the exemplary embodiment of the present disclosure is the same as that in the embodiment of the live broadcast interaction method, it is not described herein again.
It should be noted that although in the above detailed description several modules or units of a live interaction device are mentioned, this division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
In addition, in the exemplary embodiments of the present disclosure, a computer storage medium capable of implementing the above method is also provided. On which a program product capable of implementing the above-described method of the present specification is stored. In some possible embodiments, aspects of the present disclosure may also be implemented in the form of a program product comprising program code for causing a terminal device to perform the steps according to various exemplary embodiments of the present disclosure described in the "exemplary methods" section above of this specification, when the program product is run on the terminal device.
Referring to fig. 6, a program product 600 for implementing the above method according to an exemplary embodiment of the present disclosure is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present disclosure is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In addition, in an exemplary embodiment of the present disclosure, an electronic device capable of implementing the above method is also provided. As will be appreciated by one skilled in the art, aspects of the present disclosure may be embodied as a system, method or program product. Accordingly, various aspects of the present disclosure may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 700 according to such an embodiment of the present disclosure is described below with reference to fig. 7. The electronic device 700 shown in fig. 7 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 7, electronic device 700 is embodied in the form of a general purpose computing device. The components of the electronic device 700 may include, but are not limited to: the at least one processing unit 710, the at least one memory unit 720, a bus 730 connecting different system components (including the memory unit 720 and the processing unit 710), and a display unit 740.
Wherein the storage unit stores program code that is executable by the processing unit 710 to cause the processing unit 710 to perform steps according to various exemplary embodiments of the present disclosure as described in the above section "exemplary methods" of this specification.
The storage unit 720 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)721 and/or a cache memory unit 722, and may further include a read only memory unit (ROM) 723.
The memory unit 720 may also include programs/utilities 724 having a set (at least one) of program modules 725, such program modules 725 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 700 may also communicate with one or more external devices 800 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 700, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 700 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 750. Also, the electronic device 700 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via the network adapter 760. As shown, the network adapter 760 communicates with the other modules of the electronic device 700 via the bus 730. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 700, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a terminal device, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.
Furthermore, the above-described figures are merely schematic illustrations of processes included in methods according to exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is to be limited only by the terms of the appended claims.
Claims (17)
1. A live interaction method is characterized by comprising the following steps:
receiving a virtual gift giving instruction sent by a user terminal, wherein the virtual gift giving instruction comprises virtual gift information;
when the virtual gift information meets a first preset condition, generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information;
and acquiring the multicast information of the anchor broadcast, and sending the interactive content corresponding to the virtual gift giving instruction in the live broadcast room when the multicast information meets a second preset condition based on the feedback information.
2. The method of claim 1, wherein the virtual gift information comprises a gift value; the first preset condition includes:
the gift value of the virtual gift corresponding to the virtual gift giving instruction is greater than or equal to a first value threshold; and/or
And the total value of the gifts of the virtual gifts sent by the user terminal in the live broadcast room is greater than or equal to a second value threshold.
3. The method of claim 1, wherein the virtual gift information comprises user information corresponding to the virtual gift; the first preset condition includes:
the frequency of sending the virtual gift in the live broadcast room by the user terminal in the user information is greater than or equal to a preset frequency threshold value; and/or
And the frequency of sending the virtual gift in the live broadcast room in the preset time period of the user terminal in the user information is greater than or equal to a preset frequency threshold value.
4. The method according to claim 2 or 3, wherein the generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information when the virtual gift information satisfies a first preset condition comprises:
and assembling the user information and the gift information in the virtual gift information according to a preset rule to generate a feedback text corresponding to the virtual gift giving instruction.
5. The method of claim 4, wherein the collecting of the multicast information of the anchor broadcast, and the sending of the interactive content corresponding to the virtual gift giving instruction at the live broadcast room when the multicast information satisfies a second preset condition based on the feedback information, comprises:
determining target keywords in the feedback text;
detecting whether all the target keywords exist in the interface broadcasting information;
and if not, sending the interactive content corresponding to the virtual gift giving instruction in the live broadcast room.
6. The method of claim 4, wherein the collecting of the multicast information of the anchor broadcast, and the sending of the interactive content corresponding to the virtual gift giving instruction at the live broadcast room when the multicast information satisfies a second preset condition based on the feedback information, comprises:
determining target keywords in the feedback text, wherein the target keywords at least comprise a virtual gift name and a corresponding user name;
and detecting whether the virtual gift name and the corresponding user name exist in the interface broadcasting information, and if not, sending interactive content corresponding to the virtual gift giving instruction in a live broadcasting room.
7. The method of claim 4, wherein when the virtual gift information satisfies a first preset condition, generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information, further comprising:
and when the interface broadcasting information does not meet a second preset condition based on the feedback information, sending the feedback information corresponding to the virtual gift giving instruction in a live broadcasting room.
8. The method according to claim 4, wherein if no target virtual gift information meeting the first preset condition appears in the live broadcast room within a preset time interval, generating feedback information corresponding to the virtual gift giving instruction according to the currently received virtual gift information.
9. The method of claim 1, wherein the collecting of the multicast information of the anchor broadcast, and the sending of the interactive content corresponding to the virtual gift-giving instruction at the live broadcast room when the multicast information satisfies a second preset condition based on the feedback information comprises:
acquiring a virtual gift display dynamic effect corresponding to the virtual gift giving instruction;
updating the virtual gift display dynamic effect according to the user information corresponding to the virtual gift information;
and displaying the updated virtual gift display dynamic effect in the live broadcast room.
10. The method of claim 8, wherein the obtaining the gift presentation campaign corresponding to the virtual gift giving instruction comprises:
and determining a target grade to which the gift value corresponding to the virtual gift giving instruction belongs according to the corresponding relation between the virtual gift value and the grade, and acquiring the virtual gift display effect corresponding to the target grade.
11. The method of claim 8, wherein the obtaining the gift presentation campaign corresponding to the virtual gift giving instruction comprises:
according to the corresponding relation between the times and the levels of the virtual gifts sent by the user terminal in the live broadcast room in the user information corresponding to the virtual gifts, obtaining the target levels to which the times belong and obtaining the virtual gifts corresponding to the target levels to display the dynamic effects; and/or
And acquiring a target grade to which the frequency belongs according to the corresponding relation between the frequency and the grade of the virtual gift sent by the user terminal in the live broadcast room within a preset time period in the user information corresponding to the virtual gift, and acquiring the virtual gift display dynamic effect corresponding to the target grade.
12. The method of claim 8, wherein the updating the virtual gift display animation according to the user information corresponding to the virtual gift information comprises:
acquiring a target action position in the virtual gift display dynamic effect;
applying the user information to the target action location to update the virtual gift display action.
13. The method of claim 8, wherein prior to the live room presenting the updated virtual gift presentation campaign, the method further comprises:
identifying the anchor according to the multicast information;
and adding voice information matched with the anchor for the virtual gift display dynamic effect.
14. The method according to any one of claims 9 to 13, wherein prior to said collecting the anchor's oral information, the method further comprises:
and responding to an automatic broadcast sending instruction triggered by the anchor broadcast, and sending interactive content with the user terminal in a live broadcast room.
15. A live interaction device, the device comprising:
the instruction receiving module is used for receiving a virtual gift giving instruction sent by a user terminal, and the virtual gift giving instruction comprises virtual gift information;
the information generating module is used for generating feedback information corresponding to the virtual gift giving instruction according to the virtual gift information when the virtual gift information meets a first preset condition;
and the interactive module is used for acquiring the multicast information of the anchor broadcast and sending interactive content corresponding to the virtual gift giving instruction in a live broadcast room when the multicast information meets a second preset condition based on the feedback information.
16. A storage medium having stored thereon a computer program which, when executed by a processor, implements a live interaction method as claimed in any one of claims 1 to 14.
17. An electronic device, comprising:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the live interaction method of any of claims 1-14 via execution of the executable instructions.
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| CN115002496A (en) * | 2022-05-24 | 2022-09-02 | 广州博冠信息科技有限公司 | Information processing method and device for live broadcast platform, computer equipment and storage medium |
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