CN115618135A - Information display method and device, electronic equipment and readable storage medium - Google Patents

Abstract

The embodiment of the application discloses an information display method and device, electronic equipment and a readable storage medium, and relates to the technical fields of cloud technology, multimedia information, advertisements and the like. The method comprises the following steps: displaying first recommendation information on a user interface of a first application, wherein the first recommendation information is associated with first multimedia information issued through a second application, and a first user initiates first interaction information aiming at the first multimedia information in the second application; and displaying second interaction information aiming at the first recommendation information on the user interface of the first application, wherein the second interaction information corresponds to the first interaction information. By adopting the scheme provided by the embodiment of the application, the promotion effect of the recommendation information is improved, and the use perception of the user is improved.

Description

Information display method and device, electronic equipment and readable storage medium

Technical Field

The present application relates to the technical field of cloud technologies, multimedia information technologies, and the like, and in particular, to an information display method and apparatus, an electronic device, and a readable storage medium.

Background

With the development of internet technology, ways of displaying various types of information on electronic devices are increasing, and how to better display information to users is of great importance. Especially in the scene of information popularization in application, in the prior art, popularization information (such as advertisements) which takes characters, pictures, videos and the like as materials are generally inserted among various contents of the application, the effect of content display is only achieved, the interaction effect with a user is poor, the power for enabling the user to actively check the popularization information is lacked, and therefore the power for information conversion is generated. How to improve the popularization effect of the information and improve the use perception of the user still remains to be improved.

Disclosure of Invention

The embodiment of the application provides an information display method and device, an electronic device and a readable storage medium, which improve the popularization effect of recommendation information and improve the use perception of a user.

In one aspect, an embodiment of the present application provides an information display method, including:

displaying first recommendation information on a user interface of a first application, wherein the first recommendation information is associated with first multimedia information published through a second application, and a first user initiates first interaction information aiming at the first multimedia information in the second application;

and displaying second interactive information aiming at the first recommended information on the user interface of the first application, wherein the second interactive information corresponds to the first interactive information.

In one aspect, an embodiment of the present application provides an information display device, where the information display device includes:

the system comprises a recommendation information display module, a recommendation information display module and a recommendation information display module, wherein the recommendation information display module is used for displaying first recommendation information on a user interface of a first application, the first recommendation information is associated with first multimedia information issued through a second application, and a first user initiates first interaction information aiming at the first multimedia information in the second application;

and the interactive information display module is used for displaying second interactive information aiming at the first recommended information on the user interface of the first application, and the second interactive information corresponds to the first interactive information.

In an optional embodiment, the interactive information display module is configured to:

displaying second interaction information with the quantity less than or equal to a first set quantity on the user interface, wherein the second interaction information with the first set quantity corresponds to first interaction information with a second quantity, and the first interaction information with the second quantity is determined according to the acquisition time or the information type of the first interaction information initiated by the first user.

In an optional embodiment, the interactive information display module at least includes one of the following components:

a first display unit, configured to display second interaction information corresponding to first interaction information initiated by a publisher of the first multimedia information in the first user if the first user includes the publisher of the first multimedia information;

and a second display unit, configured to display second interaction information corresponding to first interaction information initiated by a related object in the first user if the first user includes the related object, where the related object is an object having a related relationship with a target object, and the target object is a user viewing the first recommendation message in the first application.

In an optional embodiment, the first display unit is specifically configured to:

displaying relevant special effect information corresponding to first interactive information initiated by the publisher, wherein the second interactive information comprises the relevant special effect information;

the second display unit is specifically configured to:

and displaying second interaction information corresponding to the first interaction information initiated by the associated object and an identifier corresponding to the associated object, wherein the identifier corresponding to the associated object comprises an object identifier of the associated object or a specified identifier for identifying the associated object of which the object is the target object.

In an optional embodiment, the interactive information display module is further configured to at least one of:

displaying second interaction information corresponding to the first interaction information within a first set time length from the current moment on the user interface;

and displaying second interaction information corresponding to the first interaction information within a second set duration from the target time on the user interface, wherein the target time is the acquisition time of the latest first interaction information initiated by the first user.

In an alternative embodiment, the user interface of the first application displays at least one of:

an information viewing control of the first recommendation information;

a promotion keyword of the first recommendation information;

and description information of the first recommendation information.

In an optional embodiment, the apparatus further includes an object identifier display module, where the object identifier display module is configured to:

receiving a selection operation aiming at the second interaction information;

and responding to the selected operation, and displaying the object identification of the user corresponding to the second interactive information.

In an optional embodiment, the first recommendation information includes second multimedia information, and the second multimedia information is determined based on the first multimedia information, and the apparatus further includes a multimedia information processing module, configured to:

editing the first multimedia information to obtain the second multimedia information; or

And performing video quality processing on the first multimedia information to obtain the second multimedia information.

In an optional embodiment, the interactive information display module is configured to:

receiving the information identifier of the second interactive information;

and acquiring the second interactive information from the first client of the first application according to the information identifier of the second interactive information, and displaying the second interactive information on the user interface of the first application, wherein the information identifier of the second interactive information is determined according to the information identifier of the first interactive information.

In an optional embodiment, a first server of the first application is configured with a second interactive information base, and a second server of the second application is configured with a first interactive information base, where the first interactive information base and the second interactive information base include interactive information with the same information identifier, and/or a first information identifier of the first interactive information base and a second information identifier of the second interactive information base have a corresponding relationship; the apparatus further comprises a processing module configured to:

sending an information acquisition request to the first server, wherein the information acquisition request is triggered by an information viewing operation for a first application, and target information corresponding to the information acquisition request comprises information of a specified type;

acquiring second multimedia information and an information identifier of the second interaction information corresponding to the first multimedia information, wherein the second multimedia information is determined based on the first multimedia information, when the first server detects that target information corresponding to the information acquisition request contains information of a specified type, sending a recommendation information acquisition request to a recommendation message delivery server, and the recommendation message delivery server sending the second multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information to the first server in response to the recommendation information acquisition request, wherein the second multimedia information is determined based on the acquired first multimedia information by the recommendation message delivery server; the first server detects an information identifier of the first interaction information corresponding to the first multimedia information in the second interaction information base, and if the information identifier of the first interaction information exists in the second interaction information base or has a corresponding relationship with a second information identifier in the second interaction information base, an information identifier of second interaction information corresponding to the information identifier of the first interaction information is acquired from the second interaction information base according to the information identifier of the first interaction information and is used as an information identifier of the second interaction information corresponding to the first multimedia information;

and generating first recommendation information and the second interaction information according to the second multimedia information and the information identifier of the second interaction information.

In an optional embodiment, the interactive information display module is configured to:

receiving an information identifier of the second interactive information, wherein the information identifier of the second interactive information is an acquisition address identifier;

and acquiring the second interaction information according to the acquisition address identifier and displaying the second interaction information on the user interface of the first application.

In an optional embodiment, the apparatus further includes a sending module, where the sending module is configured to:

and sending an information stop updating request in response to the condition that the first recommended information is not displayed any more or is not displayed all any more, so as to stop acquiring the first interaction information aiming at the first multimedia information issued by the second application.

In one aspect, an embodiment of the present application provides an information display system, where the system includes a first client and a first server of a first application, a recommended message delivery server, a second client and a second server of a second application, where:

the first client is configured to send a corresponding information acquisition request to the first server when acquiring an information viewing operation for the first application;

the first server is configured to send a recommendation information acquisition request to a recommendation message delivery server when it is detected that target information corresponding to the information acquisition request includes information of a specified type after receiving the information acquisition request;

the recommendation message delivery server is configured to obtain first multimedia information and an information identifier of the first interaction information corresponding to the first multimedia information in response to the recommendation information obtaining request, and obtain second multimedia information based on the first multimedia information;

the recommendation message delivery server is further configured to send second multimedia information and an information identifier of the first interaction information corresponding to the first multimedia information to the first server;

the first server is further configured to obtain first recommendation information and second interaction information based on the received second multimedia information and the first interaction information corresponding to the first multimedia information, and send the first recommendation information and the second interaction information to the first client, where the first recommendation information is associated with first multimedia information issued by the second application, and the second interaction information corresponds to the first interaction information;

the first client is further configured to receive and display the first recommendation information and the second interaction information on a user interface of the first application.

In one aspect, an embodiment of the present application provides an electronic device, which includes a processor and a memory, where the processor and the memory are connected to each other; the memory is used for storing a computer program; the processor is configured to execute the method provided by any one of the possible implementations of the information display method when the computer program is called.

In one aspect, the present application provides a computer-readable storage medium storing a computer program, where the computer program is executed by a processor to implement the method provided in any one of the possible implementation manners of the above information display method.

In one aspect, embodiments of the present application provide a computer program product or a computer program, which includes computer instructions stored in a computer-readable storage medium. The processor of the electronic device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the method provided by any one of the possible implementation manners of the information display method.

The beneficial effect that technical scheme that this application provided brought is:

in the embodiment of the application, the information display method, the information display device, the electronic device and the readable storage medium provided by the embodiment of the application can display first recommendation information associated with first multimedia information published through a second application on a user interface of a first application, and simultaneously display second interaction information aiming at the first recommendation information on the user interface, wherein a first user initiates the first interaction information aiming at the first multimedia information in the second application, and the second interaction information aims at the first interaction information.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required to be used in the embodiments will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is a schematic structural diagram of an information display system in an application scenario according to an embodiment of the present application;

fig. 2 is a schematic flowchart of an information display method according to an embodiment of the present application;

fig. 3 is a schematic diagram illustrating a display effect of first recommendation information and second interaction information provided in an embodiment of the present application;

fig. 4 is a schematic diagram illustrating a display effect of another first recommendation information and second interaction information provided in an embodiment of the present application;

fig. 5 is a schematic view illustrating a display effect of still another first recommendation information and second interaction information provided in an embodiment of the present application;

fig. 6 is a schematic view illustrating a display effect of still another first recommendation information and second interaction information provided in an embodiment of the present application;

fig. 7 is a schematic interface diagram for displaying first multimedia information and first interactive information through a second application according to an embodiment of the present application;

FIG. 8 is a schematic flow chart diagram illustrating another information display method provided by an embodiment of the present application;

fig. 9 is a schematic structural diagram of an information display device according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The information display method provided by the embodiment of the application is suitable for any device with an operating system, such as a device with an android operating system, wherein the device can include but is not limited to various fields related to cloud games and the like, for example, the multimedia information related in the information display method provided by the embodiment of the application can be a cloud game live video.

Cloud gaming (Cloud gaming), also known as game on demand (gaming), is an online gaming technology based on Cloud computing technology. Cloud game technology enables light-end devices (thin clients) with relatively limited graphics processing and data computing capabilities to run high-quality games. In a cloud game scene, a game is not operated in a player game terminal but in a cloud server, and the cloud server renders the game scene into a video and audio stream which is transmitted to the player game terminal through a network. The player game terminal does not need to have strong graphic operation and data processing capacity, and only needs to have basic streaming media playing capacity and capacity of acquiring player input instructions and sending the instructions to the cloud server.

As an example, fig. 1 shows an implementation flow diagram of an information display system applied in the embodiment of the present application in an application scenario, and it can be understood that the information display method provided in the embodiment of the present application can be applied to, but is not limited to, the application scenario shown in fig. 1.

As shown in fig. 1, the information display system in this example may include, but is not limited to, a first client 101, a first server 102, a second client 103, a second server 104, and a recommended message placement server 105. Wherein, the first client 101 may communicate with the first server 102 and the recommended message placement server 105 through a network. The first server 102 may communicate with the first client 101, the second server 104, and the recommended message placement server 105 via a network. The recommendation message delivery server 105 may communicate with the first client 101, the first server 102, and the second server 104 over a network. The second server 104 may communicate with the second server 102 and the recommended message placement server 105 through a network. The second client 103 may communicate with the second server 104 through a network. The client corresponding to the first application is a first client, the client corresponding to the second application is a second client, the first server is a server corresponding to the first application, the second server is a server corresponding to the second application, and the recommendation message delivery server is used for promoting recommendation information to the first client. The first application and the second application may be different function modules in the same application program, or may be two application programs independent of each other, which is not limited herein, and the specific interaction of the information display system in the application scenario may include steps S1 to S8:

step S1, the second client 103 is configured to issue the first multimedia information by the second application, receive the first interaction information initiated by the first user for the first multimedia information, and send the first multimedia information and the second interaction information to the second server 104.

Step S2, the second server 104 is configured to store the received first multimedia information and the first interactive information.

The second server 104 is further configured to actively synchronize the first multimedia information and the first interaction information to the recommendation message delivery server 105, or send the first multimedia information and the first interaction information to the recommendation message delivery server 105 when receiving a multimedia information acquisition request from the recommendation message delivery server 105.

Step S3, the first client 101 is configured to acquire an information viewing operation for the first application, and send an information acquisition request corresponding to the information viewing operation to the first server 102.

Step S4, the first server 102 is configured to send a recommendation information obtaining request to the recommendation message delivery server 105 after receiving the information obtaining request and if the target information corresponding to the information obtaining request includes information of a specified type.

Step S5, the recommendation message delivery server 105 is configured to send the second multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information to the first server 102 in response to the recommendation information obtaining request.

The sending, by the recommendation message delivery server 105, the second multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information to the first server in response to the recommendation information obtaining request includes:

acquiring first multimedia information and an information identifier of first interaction information corresponding to the first multimedia information, and determining second multimedia information by at least one of the following modes: editing the first multimedia information to obtain second multimedia information; or, the first multimedia information is processed with video quality to obtain second multimedia information;

and sending the determined second multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information to the first server.

The acquiring, by the recommendation message delivery server 105, the first multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information includes:

responding to the recommendation information acquisition request, sending a corresponding multimedia information acquisition request to the second server 104, and receiving first multimedia information returned by the second server 104 in response to the multimedia information acquisition request and information identification of first interaction information corresponding to the first multimedia information;

or, the first multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information are obtained locally from the recommended message delivery server 105, wherein the first multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information are synchronized to the recommended message delivery server by the second server 104.

Step S6, the first server 102 is further configured to receive the second multimedia information and an information identifier of the first interaction information corresponding to the first multimedia information.

Optionally, the first server 102 of the first application is configured with a second interaction information base, and the second server 104 of the second application is configured with a first interaction information base, where the first interaction information base and the second interaction information base include interaction information with the same information identifier, and/or the first information identifier of the first interaction information base and the second information identifier of the second interaction information base have a corresponding relationship.

The first server 102 is specifically configured to: detecting an information identifier of first interaction information corresponding to the first multimedia information in a second interaction information base, and if the information identifier of the first interaction information exists in the second interaction information base or has a corresponding relation with a second information identifier in the second interaction information base, acquiring an information identifier of second interaction information corresponding to the information identifier of the first interaction information from the second interaction information base according to the information identifier of the first interaction information, wherein the information identifier of the second interaction information corresponds to the information identifier of the first interaction information and is used as an information identifier of the second interaction information corresponding to the first multimedia information.

Step S7, the first server 102 is further configured to send the second multimedia information and an information identifier of the second interaction information corresponding to the first multimedia information to the first client.

Step S8, the first client 101 is further configured to receive the second multimedia information and an information identifier of second interaction information corresponding to the first multimedia information, generate first recommendation information and second interaction information according to the second multimedia information and the information identifier of the second interaction information, and display the first recommendation information and the second interaction information on the user interface of the first application. The first recommendation information is associated with first multimedia information issued through a second application, and the second interaction information corresponds to the first interaction information.

The first client 101 is configured with a second interaction information base identical to the first server 102, and when second interaction information is generated, the corresponding second interaction information can be obtained from the second interaction information base local to the first client based on the identifier of the second interaction information.

It should be noted that, in the above steps S6 to S8, the step of generating the first recommendation information and the second interaction information is executed by the first client, in some embodiments, the first server 102 may further obtain an information identifier of the second interaction information based on an information identifier of the first interaction information corresponding to the first multimedia information, which is sent by the recommendation message delivery server 105 (see step S6 for details), then, the first server 102 generates the first recommendation information and the second interaction information based on the information identifier of the second multimedia information and the second interaction information sent by the recommendation message delivery server 105, and sends the first recommendation information and the second interaction information to the first client 101, and the first client 101 receives the first recommendation information and the second interaction information and displays the first recommendation information and the second interaction information on the first application user interface. It can be understood that, in the embodiment of the present application, the execution subject for generating the first recommendation information and the second interaction information according to the second multimedia information and the information identifier of the second interaction information is not limited.

In an optional embodiment, the received second interaction information may not exist in the second interaction information base, and at this time, the first client 101 is further configured to receive an information identifier of the second interaction information, where the information identifier of the second interaction information is an acquisition address identifier; and acquiring second interaction information according to the acquired address identifier and displaying the second interaction information on the user interface of the first application.

In an optional embodiment, the first client 101 is further configured to send an information stop update request to the first server if the first recommended information is no longer displayed or is no longer completely displayed;

the first server 102 is further configured to stop obtaining the first interaction information for the first multimedia information issued by the second application after receiving and responding to the information stop update request.

It should be understood that the above is only an example, and the embodiments of the present application are not limited thereto.

The server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server or a server cluster providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like. Such networks may include, but are not limited to: a wired network, a wireless network, wherein the wired network comprises: a local area network, a metropolitan area network, and a wide area network, the wireless network comprising: bluetooth, wi-Fi, and other networks that enable wireless communication. The user terminal may be a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a notebook computer, a digital broadcast receiver, an MID (Mobile Internet Devices), a PDA (personal digital assistant), a desktop computer, a vehicle-mounted terminal (e.g., a vehicle-mounted navigation terminal), a smart speaker, a smart watch, etc., and the user terminal and the server may be directly or indirectly connected through wired or wireless communication, but are not limited thereto. The determination may also be based on the requirements of the actual application scenario, and is not limited herein.

Referring to fig. 2, fig. 2 is a schematic flowchart of an information display method provided in an embodiment of the present application, where the method may be executed by any electronic device, such as a user terminal, or may be completed by interaction between the user terminal and a server, and optionally may be executed by the user terminal, as shown in fig. 2, the information display method provided in the embodiment of the present application includes the following steps:

step S201, displaying first recommendation information on a user interface of a first application, where the first recommendation information is associated with first multimedia information published through a second application, and a first user initiates first interaction information for the first multimedia information in the second application.

Step S202, displaying second interaction information on the user interface of the first application for the first recommended information, where the second interaction information corresponds to the first interaction information.

Optionally, in this embodiment of the present application, no limitation is imposed on what applications the first application and the second application are specifically, the first application and the second application are applications having a certain association relationship, and the first application and the second application may be different function modules in the same application program, or may be two application programs that are independent of each other, which is not limited herein.

In the following example, the following description is given by taking as an example that a first application and a second application are different functional modules in the same application program, and related information published by the second application can be posted on the first application, where the application program may be a social application (such as an instant messaging application), the first application may be an information stream in the social application, and the second application may be a video platform in the social application, and the specific process is as follows:

and acquiring an information viewing operation of the target object for the first application, where the information viewing operation may be that the target object (i.e. a user viewing the first recommendation message in the first application) opens the first application, or may be that the target object slides to a predetermined display area of the user interface, and so on, and what the information viewing operation is not limited. For example, taking the first application as an information flow as an example, the information viewing operation may be sliding to a predetermined display area of a user interface of the information flow, where when the information flow displays messages posted by friends of a target object (the friends are associated objects of the target object), the messages are displayed in sequence according to time of the posted messages corresponding to each friend, a message posted by one friend corresponds to one display area, and the predetermined display area may be a display area located after a 4 th friend displayed by the information flow. It is understood that the number of the predetermined display areas is not limited in the embodiments of the present application, and may be one or more.

If the target information corresponding to the information viewing operation includes information of a specified type, where the target information includes information that is not yet displayed, or information that is not partially displayed and information that is already displayed, for example, when a user triggers the information viewing operation to open an information flow interface in the social application, the target information corresponding to the information viewing operation may include M messages that are newly published, the M messages may include N messages published by accounts with social relationships and/or L pieces of promotional information, and the information of the specified type may refer to promotional information, where M, N and L are integers greater than or equal to zero. In practical application, what type of information is specific to the specific type of information is not limited, for example, the specific type of information may be promotion information, such as advertisement information (e.g., live type advertisement, e-commerce type advertisement, etc.), and the advertisement information may be live type advertisement or non-live type advertisement, which is not limited herein. The advertisement information may be information stream (Feeds) advertisements, which refer to advertisements in the social media user friend trends, or information media and audiovisual media content streams. The specified type of information may also be promotional activity information, such as game promotional activities, brand promotional activities, application promotional activities, product promotional activities, community promotional activities, store promotional activities, distribution coupons, and the like, without limitation. Accordingly, the recommendation information displayed at the first application is one of the specified types of information.

And then, responding to the information viewing operation, displaying the first recommendation information on a user interface of the first application, and displaying second interaction information aiming at the first recommendation information on the user interface. The user interface of the first application may also display information published by the first application, for example, first information published by an associated object of the target object, some comment information published for the first recommendation information by a second user viewing the first recommendation information through the first application, and the like.

The first recommendation information is associated with first multimedia information published through the second application, where the first recommendation information may include second media information, the first multimedia information is published through the second application, and the second media information may be obtained by performing certain processing (such as editing processing, video quality processing, and the like) on the first media information, or the first multimedia information may be directly used as the second media information, which is not limited herein. For example, the second media information and the first multimedia information may be live videos synchronized in real time or non-live videos, and both the first recommendation information and the first multimedia information may have the same content or may be content-related (for example, the first recommendation information is obtained by clipping the first multimedia information). And, the first user may initiate the first interaction information for the first application through the second application. The first user is not limited in any way in the embodiment of the present application, and may be any user that issues related interaction information for the first multimedia information, for example, the first user may be a publisher of the first multimedia information, may be an associated object (i.e., a friend) of a target object, and may be another object except the publisher and the associated object. The first recommendation information may include, in addition to the second media information, other information such as a recommendation title and a recommendation account, which is not limited herein.

The second interaction information for the first recommendation information displayed in the user interface of the first application corresponds to the first interaction information. That is, the second interaction information has a corresponding relationship with the first interaction information, that is, the second interaction information may be completely the same as the first interaction information, or the corresponding relationship between the first interaction information and the second interaction information is stored in the first application or the second application. In the embodiment of the present application, the number of the second interactive information displayed in the user interface of the first application is not limited, and may be at least one piece of interactive information.

The first recommendation information and the second interaction information displayed in the user interface of the first application can be live information or non-live information, and if the first recommendation information and the second interaction information are live information, the first recommendation information and the second interaction information are displayed based on real-time updated information. If the information is non-live broadcast information, the displayed first recommendation information may be historical recommendation information associated with the first multimedia information, and the displayed second interaction information is based on interaction information within a period of time closest to the current time, and includes historical interaction information, and may also include interaction information acquired in real time (for example, the current time has the first interaction information issued for the first multimedia information, and the first interaction information corresponds to the displayed second interaction information).

The second interactive information can be bullet screen information, and the bullet screen information can be characters, pictures, expressions and the like.

The second interactive information can be comment information, and the comment information can be characters, pictures, expressions and the like.

The second interaction information may be special effect information. The special effect information may be characters, pictures, expressions, etc. The special effect information may include a cheering dynamic effect (which may also be referred to as a cheering dynamic effect, a cheering atmosphere animation, and the like, but not limited thereto), which may be understood as a dynamic special effect for representing a cheering atmosphere, the cheering dynamic effect is realized by a cheering atmosphere component, and the cheering atmosphere component may be understood as an effect toolkit, a message packet, and a component specially used for realizing the cheering dynamic effect.

The second interactive information may be subtitle information, and the subtitle information may be at least one (e.g., 5) pieces of subtitle information preconfigured/published in real time by a product owner of a product corresponding to the multimedia information, which is not limited herein. For example, taking the first recommendation information as advertisement information (live type advertisement or non-live type advertisement) as an example, the subtitle information may be 5 relevant documents about products in the advertisement, which are configured in advance/published in real time by an advertiser corresponding to the advertisement information.

Optionally, when the user interface of the first application displays the subtitle information, each subtitle information may be displayed on the user interface of the first application in turn according to a scrolling display form, such as a display form of scrolling up and down or a display form of scrolling left and right. For example, it is assumed that the subtitle information includes subtitle information 1 to subtitle information 5, the subtitle information 1 to the subtitle information 5 are sequentially subtitle information 1 to subtitle information 5 according to the sequence of the release time, the subtitle information 5, the subtitle information 4, the subtitle information 3, the subtitle information 2, and the subtitle information 1 may be sequentially displayed in the second display area, the display duration of each subtitle information may be a preset duration (e.g., 0.5 second), which is only an example, and the display manner of the subtitle information is not limited in this embodiment.

For example, taking the first application as an information stream, taking the second application as a video platform as an example, the first multimedia information is advertisement information of a product a live broadcast on the video platform, and the first recommendation information is advertisement information played synchronously with the advertisement information of the product a. As shown in fig. 3, the target object is an object for operating the first application, the associated objects of the target object are friend 1 and friend 2 shown in fig. 3, information posted by the associated object of the target object may be displayed in a first display area of the first user interface, and the first display area is a display area 31 corresponding to friend 1 and a display area 33 corresponding to friend 2 shown in fig. 3. The advertisement information of the product a may be displayed in a second display area of the first user interface, which is the display area 32 corresponding to the advertisement information of the product a. As shown in FIG. 3, the caption information is "New product 12 on the spot" corresponding to 01 in the figure, and the bullet screen information is "666!corresponding to 02 in the figure! "the comment information is information corresponding to the area where 03 is located in the graph, and the special effect information is an expression special effect and a heart-shaped special effect corresponding to 04 in the graph. Some other documentation information about the product a is also shown in fig. 3, i.e., "product a publishes you for 9 months and 16 days in the morning at 1 am" as shown in the figure (i.e., the promotion keyword of the first recommendation information). The figure also shows the related information published by the related objects of the target object, namely the related information published by friend 1 and friend 2, namely the corresponding information of 05.

When the user is interested in the product a and wants to know more related information of the product a, the user can enter a promotion activity page corresponding to the product a, i.e., a user interface of the second application, by clicking/touching the live broadcast viewing, or other area (i.e., the information viewing control of the first recommendation information shown in the text) shown in fig. 3.

In an alternative embodiment, the advertisement information of the product a may also be displayed according to the display mode shown in fig. 4, that is, the full-format card. The full-size card display of fig. 4 is a larger visual size than the basic card display of fig. 3 to display information related to the product a. It is to be understood that, in the embodiments of the present application, the display manner of the multimedia information is not limited at all, and other display manners may be adopted to display the multimedia information according to needs.

Through the embodiment of the application, the first recommendation information associated with the first multimedia information issued through the second application and the second interaction information aiming at the first recommendation information can be displayed on the user interface of the first application, the recommendation information from the second application can be displayed on the first application in a cross-application mode, the interaction information can be displayed, the promotion effect of the recommendation information is improved, and the use perception of a user is improved.

In practical applications, when the first recommendation information is displayed, in order to enhance the promotion effect, a plurality of information related to the first recommendation information may be displayed, and optionally, at least one of the following information is displayed on the user interface of the first application:

an information viewing control of the first recommendation information;

the promotion keyword of the first recommendation information;

and description information of the first recommendation information.

Optionally, in order to facilitate the user to view the first recommended information, an information viewing control of the first recommended information may be displayed on the user interface of the first application, and a specific form of the information viewing control is not limited in this implementation, and may be, for example, a form of a button/key, or a blank area.

In order to enable a user to know the first recommendation information more conveniently, a promotion keyword of the first recommendation information and/or description information of the first recommendation information may be displayed on a user interface of the first application. The promotion keywords of the first recommendation information can be displayed in a relatively prominent fixed display area, and the description information of the first recommendation information can be displayed in the process of playing the first recommendation information, for example, in the form of advertisement words.

The above is merely an example, and the present embodiment is not limited thereto.

Through the embodiment of the application, the first recommendation information can be popularized in various forms, the popularization effect of the popularization information is improved, and the user perception is improved.

In practical application, when the second interactive information is displayed on the user interface of the first application, the received first interactive information can be screened to a certain extent in order to have a better display effect, so as to obtain the second interactive information. In some embodiments, in order to reduce network resources consumed by interaction between the server and the client, the execution subject of the screening of the first interaction information may be the first server, the second server, or the recommendation information delivery server. In other embodiments, the execution subject of the screening of the first interaction information may be the first client, the second client, or the like, which is not limited herein.

In other embodiments, first interaction information sent by a second application user who has a social relationship with the target object may be screened, and second interaction information corresponding to the screened first interaction information may be displayed on a user interface of the first application. In this case, the first server and/or the first client stores an association relationship of social friends, the first interaction information may be screened at the first server and/or the first client for security of the social relationship of the user, the first interaction information sent by the second application user having a social relationship with the target object may be screened according to the association relationship of the social friends stored at the first server and/or the first client, and further, the first interaction information may be screened at the first server for network resource consumption.

In an optional embodiment, displaying, on the user interface of the first application, second interaction information for the first recommendation information includes:

and displaying second interaction information with the number less than or equal to a first set number on the user interface, wherein the second interaction information with the first set number corresponds to a second number of first interaction information, and the second number of first interaction information is determined according to the acquisition time or the information type of the first interaction information initiated by the first user.

Optionally, when the first interactive information received by the first client/the first server of the first application in the unit time exceeds the predetermined amount, the first interactive information may be filtered by the first client/the first server, and finally, only the predetermined amount of second interactive information is displayed on the user interface. The principle of the first client performing the screening of the first interactive information is consistent with the principle of the first server performing the screening of the first interactive information, which can be referred to the following description and is not described herein again.

Optionally, the detailed process of screening the first interaction information performed by the first server is as follows:

the second interactive information with the number smaller than or equal to a first set number can be displayed on the user interface of the first application, wherein the second interactive information with the first set number corresponds to the first interactive information with the second number. That is, the first set number and the second set number may be the same or different. The first server can screen a second amount of first interaction information according to the attribute of the first interaction information to obtain a first set amount of second interaction information, wherein the second amount of first interaction information can be determined according to the acquisition time or the information type of the first interaction information initiated by the first user.

Optionally, when the received first interaction information exceeds the predetermined number, the first server may filter each received first interaction information based on the acquisition time of the received first interaction information, so as to obtain a first set number of second interaction information. For example, assuming that the first set number is 10, and the number of the first interaction information received in the unit time is 20, the screening may be performed based on the acquisition time of receiving the 20 pieces of first interaction information, and 10 pieces of interaction information closest to the current time may be screened out as the second interaction information.

Optionally, when the received first interaction information exceeds the predetermined number, the first server may filter each received first interaction information based on an information type of the first interaction information. The information type can be used as a judgment basis from two angles, one of the two angles is that the information type can use whether the interactive information is real-time or non-real-time, under the condition, when each piece of first interactive information is screened, the real-time interactive information is preferentially used as the screened second interactive information, and the non-real-time interactive information is selected according to actual conditions. That is, the real-time interactive information is not selected from the non-real-time interactive information when the real-time interactive information can satisfy the first set number, and the non-real-time interactive information is selected from the non-real-time interactive information when the real-time interactive information cannot satisfy the first set number.

The information type may also be a concrete representation form of the interactive information, for example, the information type may be at least one of subtitle information, barrage information, comment information, or special effect information, and the priority of these information types may be from high to low special effect information, barrage information, subtitle information, and comment information. It is understood that the embodiment of the present application does not limit the specific types of the information types and the priorities of the information types. In this case, when the received first interaction information exceeds the predetermined number, the received first interaction information may be screened based on the priority of the information type of the first interaction information, and the first interaction information may be sequentially selected from the first interaction information according to the priority of the information type, so as to obtain the second interaction information of the first set number.

Through this application embodiment, can satisfy the first second interactive information who sets for quantity through obtaining of multiple mode screening, improve the variety of information screening to, the second interactive information who sets for quantity is shown, and when can avoiding information display too much, the information that shows on the screen is too mixed and disorderly problem.

Optionally, an embodiment of the present application further provides another method for screening first interaction information performed by a first server, which includes:

in an optional embodiment, the displaying second interactive information corresponding to first interactive information initiated by a publisher of the first multimedia information in the first user includes:

displaying relevant special effect information corresponding to first interactive information initiated by the publisher, wherein the second interactive information comprises the relevant special effect information;

the displaying of the second interaction information corresponding to the first interaction information initiated by the associated object in the first user includes:

and displaying second interaction information corresponding to the first interaction information initiated by the associated object and an identifier corresponding to the associated object, wherein the identifier corresponding to the associated object comprises an object identifier of the associated object or a specified identifier for identifying the associated object of which the object is the target object.

Optionally, before the second interactive information is displayed, the first server may screen the first interactive information, screen second interactive information corresponding to the first interactive information within a first set time period from the current time, then send the screened second interactive information to the first client, and the first client displays the screened second interactive information. The first set time period may be a time period closest to a trigger time (regarded as a current time) of the information viewing operation, for example, 10 seconds, 1 minute, 1 hour, and the like closest to the trigger time of the information viewing operation, which is not limited herein.

Before the second interaction information is displayed, the first server can screen the first interaction information, screen out second interaction information corresponding to the first interaction information within a second set time length from the target moment, then send the screened second interaction information to the first client, and the first client displays the screened second interaction information. The target time is the acquisition time of the latest first interaction information initiated by the first user. That is, the second interactive information corresponding to the interactive information within a period of time before the latest first interactive information can be displayed. For example, assuming that a time corresponding to the latest interaction information initiated by the second application is time 1 (i.e., a target time), the first interaction information within the second set time period may be interaction information within a time period that is 10 seconds, 1 minute, 1 hour, etc. away from the time 1, and accordingly, the second interaction information corresponding to the first interaction information within the second set time period may be obtained.

The above is merely an example, and the present embodiment is not limited herein.

Through the embodiment of the application, the interactive information can be screened based on the time information, and the flexibility of the screening mode of the interactive information is improved.

Optionally, an embodiment of the present application further provides another method for screening first interaction information by a first server, which is specifically as follows:

in an optional embodiment, the displaying, on the user interface of the first application, second interaction information for the first recommendation information includes at least one of:

if the first user comprises the publisher of the first multimedia information, displaying second interaction information corresponding to first interaction information initiated by the publisher of the first multimedia information in the first user;

and if the first user comprises a related object, displaying second interactive information corresponding to first interactive information initiated by the related object in the first user, wherein the related object is an object having a related relationship with a target object, and the target object is a user viewing the first recommendation message in the first application.

Optionally, before the second interactive information is displayed, the first server may screen the first interactive information to screen out second interactive information corresponding to the first interactive information initiated by the designated object, and then send the screened second interactive information to the first client, where at this time, the second interactive information corresponding to the first interactive information initiated by the designated object may be displayed on a display interface of the first application.

Wherein the specified object may be a publisher of the first multimedia information, which publisher may be understood as a provider/distributor of the first multimedia information. The displayed second interactive information may be second interactive information corresponding to the first interactive information triggered by a publisher of the advertisement information (e.g., an advertiser, a video blogger, etc.).

Alternatively, the designated object may be an associated object with a target object (which may also be referred to as a second user) for viewing the recommendation message in the first application, and the associated manner may be an object in which the first user and the second user have a social relationship, for example, the designated object may be a friend or an attention object of the second user. In this embodiment, the first client of the first application may receive, from the recommendation message delivery server, the first interaction information from the second server of the second application (i.e., the video platform server described herein) and the ID of the first user who initiated the first interaction information, determine whether the first user has a social relationship with the second user, and display, on the user interface of the first application, the second interaction information corresponding to the first interaction information when the first user has a social relationship with the second user. In some embodiments, the user may log in with the same account in the first application and the second application, and at this time, whether the first user has a social relationship with the second user may be determined by the IDs of the first user and the second user. In other embodiments, when the user logs in through different accounts in the first application and the second application, whether the first user has a social relationship with the second user may be determined by matching the accounts through the common user information. For example, a first client of a first application may receive first interaction information and general user information (e.g., information such as a phone number, a mailbox, and the like) of a first user who initiates the first interaction information from a second server of a second application, and the first client of the first application determines an account of the first user in the first application by using the general user information of the first user and then determines whether the first user has a social relationship with the second user.

Through the embodiment of the application, the second interactive information corresponding to the first interactive information initiated by the designated object can be displayed, the attention of the user to the interactive information can be improved, and the popularization effect of the recommendation information is improved.

In an optional embodiment, the displaying second interactive information corresponding to first interactive information initiated by a publisher of the first multimedia information in the first user includes:

displaying relevant special effect information corresponding to first interactive information initiated by the publisher, wherein the second interactive information comprises the relevant special effect information;

the displaying of the second interaction information corresponding to the first interaction information initiated by the associated object in the first user includes:

and displaying second interaction information corresponding to the first interaction information initiated by the associated object and an identifier corresponding to the associated object, wherein the identifier corresponding to the associated object comprises an object identifier of the associated object or a specified identifier for identifying the associated object of which the object is the target object.

Optionally, if the first user includes the associated object, associated special effect information corresponding to the first interaction information initiated by the publisher through the second application may be displayed on the user interface of the first application, and the second interaction information includes the associated special effect information. The associated special effect information may be special effect information related to a product corresponding to the first multimedia information. Assuming that the product a is a car-related product, the associated special effect information from the publisher, i.e., the special effect information 06 of the car shape shown in the figure, may be displayed in a display manner of a basic card, as shown in fig. 5, or assuming that the product a is a car-related product, the associated special effect information from the publisher, i.e., the associated special effect information 06 of the car shape shown in the figure, may be displayed in a display manner of a full-width card, as shown in fig. 6.

It can be understood that the associated special effect information shown in fig. 5 and fig. 6 is only an example, and in practical applications, a specific expression form of the associated special effect information is not limited, and the associated special effect information may be designed based on the product a, and is not limited herein. And when the associated special effect information is triggered, one or more special effects in the first interactive information base can be replaced by the associated special effect information. For example, assuming that the product a is an automobile, assuming that the publisher clicks/touches a button corresponding to a heart-shaped special effect in the second application, at this time, the second server may replace the heart-shaped special effect with associated special effect information of an automobile shape.

If the first user includes the associated object, the second interaction information corresponding to the first interaction information initiated by the associated object and the identifier corresponding to the associated object may be displayed. The identifier corresponding to the associated object comprises an object identifier of the associated object or a specified identifier for identifying the associated object of which the object is a target object. That is to say, when displaying the second interaction information corresponding to the first interaction information of the associated object of the target object, in order to enable the target object to clearly see who the trigger of the interaction information is, the object identifier (such as at least one of a head portrait, a name, a nickname, an ID, and the like) of the associated object may be directly displayed, or a specific identifier (also referred to as a general object identifier) of the associated object that characterizes that the object is the target object that is preconfigured may also be displayed. In an example, the special effect information 04 shown in fig. 3 may be special effect triggered by the friend of the target object through the second application.

According to the method and the device, the special effect information can be related to the product corresponding to the multimedia information by displaying the associated special effect information from the publisher, interaction with the friend can be enhanced by displaying the associated object, namely the interactive information published by the friend, the attraction of the multimedia information is further enhanced, the diversity, the interactivity and the interestingness of the display mode of the interactive information are greatly enhanced, and the user experience is improved.

In an optional embodiment, the method further includes:

the method further comprises the following steps:

receiving a selection operation aiming at the second interaction information;

and responding to the selected operation, and displaying the object identification of the user corresponding to the second interactive information.

Optionally, in the user interface of the first application, a selection operation (e.g., a long-press operation, a click operation, etc.) of the user for the second interaction information may be received, and the first client responds to the selection operation and displays an object identifier of the user corresponding to the second interaction information (i.e., an object that issues the interaction information).

In an example, if the displayed second interaction information is a related object of the target object, as shown in fig. 3, the related object may be a friend of the target object in the first application, and in a case that the emoji special effect 04 is published by a friend of the target object, if the target object presses the emoji special effect 04 for a long time, an avatar 07 (i.e., an object identifier) of the friend of the target object may be displayed above the emoji special effect 04.

According to the embodiment of the application, the interactivity is increased by displaying the object identification of the object corresponding to the second interactive information, the experience of the user on the interactive information is improved, and the attention of the user on the multimedia information is increased.

In an optional embodiment, displaying second interaction information for the first recommendation information on the user interface of the first application comprises:

receiving an information identifier of second interaction information;

and acquiring second interactive information from the first client of the first application according to the information identifier of the second interactive information, and displaying the second interactive information on the user interface of the first application, wherein the information identifier of the second interactive information is determined according to the information identifier of the first interactive information.

In some embodiments, the first client may directly receive the second interaction information sent by the first server. Optionally, the first client may also receive an information identifier of the second interaction information, then search, from the first client of the first application, the second interaction information corresponding to the information identifier of the second interaction information based on the information identifier of the second interaction information, and then display the second interaction information on the user interface of the first application. The received information identifier of the second interaction information is determined based on the information identifier of the corresponding first interaction information, and how to determine the information identifier of the second interaction information is described in detail below.

In an optional embodiment, a first server of the first application is configured with a second interaction information base, and a second server of the second application is configured with a first interaction information base, where the first interaction information base and the second interaction information base include interaction information with the same information identifier, and/or a first information identifier of the first interaction information base and a second information identifier of the second interaction information base have a corresponding relationship; the method further comprises the following steps:

sending an information acquisition request to the first server, wherein the information acquisition request is triggered by an information viewing operation for a first application, and target information corresponding to the information acquisition request comprises information of a specified type;

acquiring second multimedia information and an information identifier of the second interaction information corresponding to the first multimedia information, wherein the second multimedia information is determined based on the first multimedia information, when the first server detects that target information corresponding to the information acquisition request contains information of a specified type, sending a recommendation information acquisition request to a recommendation message delivery server, and the recommendation message delivery server sending the second multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information to the first server in response to the recommendation information acquisition request, wherein the second multimedia information is determined based on the acquired first multimedia information by the recommendation message delivery server; the first server detects an information identifier of the first interaction information corresponding to the first multimedia information in the second interaction information base, and if the information identifier of the first interaction information exists in the second interaction information base or has a corresponding relationship with a second information identifier in the second interaction information base, acquires an information identifier of second interaction information corresponding to the information identifier of the first interaction information from the second interaction information base according to the information identifier of the first interaction information, and uses the information identifier of the second interaction information corresponding to the first multimedia information;

and generating the first recommendation information and the second interaction information according to the second multimedia information and the information identifier of the second interaction information.

Optionally, the first server corresponding to the first application and the second server corresponding to the second application are both configured with corresponding interaction information bases, and interaction information included in the interaction information bases of the first application and the second application may be partially or completely the same, which is not limited herein. The first server corresponds to the second interaction information base, the second server corresponds to the first interaction information base, the first interaction information base and the second interaction information base comprise interaction information with the same information identification, and/or the first information identification of the first interaction information base and the second information identification of the second interaction information base have a corresponding relation.

The first client of the first application sends an information acquisition request to the first server, wherein the information acquisition request is triggered by an information viewing operation.

The first server receives and responds to an information acquisition request sent by the first client, and sends a recommendation information acquisition request to the recommendation message delivery server when detecting that target information corresponding to the information acquisition request contains information of a specified type.

The recommendation message delivery server receives and responds to the recommendation information acquisition request, and acquires the first multimedia information (or acquires the first multimedia information synchronized to the local part of the recommendation message delivery server by the second server) and the information identifier of the first interaction information corresponding to the first multimedia information from the second server. Moreover, the recommendation message delivery server further needs to perform a certain editing process or video quality process on the first multimedia information to obtain the second multimedia information, and the specific process is described in detail later and is not described herein again. Then, the recommendation message delivery server sends the second multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information to the first server.

For example, when the first multimedia information is sent to the first server, the first multimedia information may be determined according to the delivery time of each piece of advertisement information in the second server, or according to the user profile of the target object, or may be preferentially selected as a live advertisement or an e-commerce advertisement, and so on.

After the first server receives the information identifier of the first interaction information, if the information identifier is an information identifier existing in a second interaction information base of the first server, or if the information identifier has a corresponding relationship with a second information identifier in a second interaction information base of the first server, acquiring an information identifier of second interaction information corresponding to the information identifier of the first interaction information from the second interaction information base according to the information identifier of the first interaction information, and using the information identifier as an information identifier of the second interaction information corresponding to the first multimedia information.

Then, the first server sends the second multimedia information and the information identifier of the second interaction information to the first client.

And the first client generates first recommendation information and second interaction information according to the second multimedia information and the information identifier of the second interaction information. The first client is configured with an interactive information base which is the same as the second interactive information base of the first server.

In practical applications, there may be a case that the second interaction information base of the first server does not have corresponding second interaction information, and at this time, the second interaction information is displayed on the user interface of the first application for the first recommendation information, where the displaying includes:

receiving an information identifier of second interactive information, wherein the information identifier of the second interactive information is an acquisition address identifier;

and acquiring second interaction information according to the acquired address identifier and displaying the second interaction information on the user interface of the first application.

Optionally, if the information identifier of the first interaction information is an acquisition address identifier, correspondingly, the information identifier of the second interaction information received by the first client is the acquisition address identifier, where the acquisition address identifier may be a url address corresponding to the first interaction information, and the first client may acquire the corresponding second interaction information according to the acquisition address identifier and display the second interaction information on the user interface of the first application. The first interaction information corresponding to the acquisition address identifier may be the associated special effect information described above, which is not limited herein. In some embodiments, the execution subject for obtaining the second interaction information based on the obtaining address identification may be a first server, and then the first server sends the second interaction information to the first client.

Through the embodiment of the application, the interactive information can be acquired based on the information identification of the interactive information, the mode is simple, and the efficiency of acquiring the interactive information is improved.

In an alternative embodiment, the first recommendation information includes second multimedia information, the second multimedia information is determined based on the first multimedia information, the determining the second multimedia information based on the first multimedia information includes at least one of:

editing the first multimedia information to obtain the second multimedia information; or alternatively

And performing video quality processing on the first multimedia information to obtain the second multimedia information.

Optionally, after the first multimedia information is acquired, the first server may perform certain processing on the first multimedia information, such as editing, specifically, if the first multimedia information is an audio/video stream, the editing may be to extract a certain number of audio/video segments to obtain the second multimedia information, in other words, to obtain the second multimedia information by performing clipping processing on the first multimedia information.

After the first multimedia information is acquired, the first server may further perform video quality processing on the first multimedia information, for example, to save resources, the resolution of the first multimedia information may be reduced or the first multimedia information may be subjected to video compression processing, and the like, which is not limited herein. Optionally, the video quality processing may also be to add a certain filter to each frame of picture in the first multimedia information to improve the display effect, so that each frame of picture in the obtained second multimedia information is more gorgeous and brighter, which is not limited herein.

By the embodiment of the application, the acquired first multimedia information can be processed, the display effect is improved, and the attraction of the recommended information is improved.

In an optional embodiment, the method further comprises:

and in response to the condition that the first recommended information is not displayed any more or is not displayed all any more, sending an information stop updating request to stop acquiring the first interaction information which is issued by the second application and aims at the first multimedia information.

Optionally, after the first server of the first application puts the first recommendation information and the second interaction information into the first application, if the first server receives the latest first interaction information (e.g., special effect information), the second interaction information corresponding to the new first interaction information is synchronized to the first application in real time to be displayed. In order to avoid that the interactive information is transmitted when the first recommendation information is no longer displayed, an information update stop request may be sent to the first server under the condition that the first recommendation information is no longer displayed or is no longer completely displayed, and the first server receives and responds to the information update stop request to stop obtaining the first interactive information corresponding to the first multimedia information. Optionally, the first server may also stop obtaining the first recommendation information.

By the embodiment of the application, under the condition that the first recommendation information is not displayed any more or is not displayed all any more, the interactive information can be prevented from being continuously updated by the first server by sending the information updating stopping request to the first server, and the computing resources of the first server are saved.

In an optional embodiment, the method further includes:

and responding to the viewing request aiming at the first recommended information, and displaying first multimedia information related to the first recommended information and first interaction information corresponding to the first multimedia information through a user interface of the second application.

Optionally, when the target object wants to know more information of the first recommendation information, the user interface of the first application may be clicked/touched, the viewing request for the first recommendation information is triggered, in response to the viewing request, the second application is skipped to, the first multimedia information associated with the first recommendation information is displayed through the display interface of the second application, and the first interaction information corresponding to the first multimedia information is displayed, where the first interaction information is synchronized with the currently displayed first multimedia information of the second application.

For example, when the target object clicks the button for watching the live broadcast shown in fig. 3 (i.e., a viewing request is triggered), the display interface of the second application is skipped to display first multimedia information associated with first recommendation information and first interaction information corresponding to the first multimedia information, the display interface of the second application displays the first multimedia information as shown in fig. 7, 71 is a first multimedia information display area, 72 is a first interaction information display area, wherein the publisher is live broadcasting the product a through the second application, a historical number of viewers watching the live broadcast (i.e., 389 thousands of people shown in the figure) is shown in fig. 7, a current number of viewers watching the live broadcast (i.e., 8125 people shown in the figure are online), the first multimedia information display area 71 displays a video associated with the first multimedia information, the first interaction information display area 72 displays comment information posted by the user watching the live broadcast of the product a, and (e., an expression 73 shown in the figure), and the first interaction information display area 72 also displays effect information associated with the product a (i.e., an effect battery 74 shown in the effect battery). The first interactive information display area also displays a comment information trigger button (i.e., a chat button 75 shown in the figure), a product reservation button (i.e., a button 76 shown in the figure) for reserving the product a, a gift giving button (i.e., a button 77 shown in the figure) for giving a gift, and a like button (i.e., a button 78 shown in the figure).

It is understood that the above is only an example, and the present embodiment is not limited thereto.

According to the method and the device, the user can directly jump to the second application to know more related information when the user is interested in the first recommendation information, so that the way for the user to obtain the related information of the first recommendation information is enriched, the attention of the user to the first recommendation information is increased, the attention of the user to the first recommendation information can be attracted, and the information spreading degree and the information popularization force are improved.

The information display method in the embodiment of the present application is described in detail below with reference to a specific embodiment.

In an optional example, as shown in fig. 8, a first application is an information stream in a social application, a second application is a video platform in the social application, the first client is a client corresponding to the information stream (i.e., the information stream client shown in fig. 8), a first server (i.e., an information stream server), and an advertisement delivery platform (corresponding to the recommendation message delivery server in the foregoing description), the second client is a client corresponding to the video platform (i.e., the video platform client shown in fig. 8), the second server is a video platform server corresponding to the video platform, and the first multimedia information is advertisement information (which may also be referred to as an information stream advertisement) for example, which is mainly described as follows:

step S801, an advertiser plays advertisement information through a video platform, and obtains first interaction information, such as barrage information, comment information, special effect information, and the like, initiated by a first user through a second application and directed to the first multimedia information (i.e., advertisement information, such as live campaign, video with goods, and the like).

Optionally, when advertisement information is played in a view layer of a client of a video platform (where the advertisement information may be a live advertisement or a non-live video advertisement), first interaction information (also referred to as a first interaction effect) triggered by a first user viewing the advertisement information may be received, and the first interaction information is encoded into a data packet and synchronized to a video platform server, where the first interaction information includes an ID of the interaction information, an ID of an interaction user, a trigger time of the interaction information (i.e., an acquisition time of the first interaction information in the foregoing description), and the like. The video platform server may store the first interaction information of the advertisement information in the video platform server, and return the first interaction information of the advertisement information to the advertisement delivery platform when the advertisement delivery platform initiates the request. Or, the video platform server actively synchronizes the first interaction information of the advertisement information to the advertisement delivery platform. Under the condition that the video platform server actively synchronizes the interactive information of the video to the advertisement delivery platform, in step S804, the first interactive information corresponding to the advertisement information may be obtained locally on the advertisement delivery platform, and returned to the information stream client.

Step S802, if an information viewing operation of the second user for the first application is acquired (for example, a user interface of the first application is slid to view related information), sending a corresponding information acquisition request to the first server, sending first information (that is, related information issued by an associated object of the second user) to the information through the first server corresponding to the information flow based on the information acquisition request, and when target information corresponding to the information acquisition request includes specified types of popularization information, the first server requests the advertisement delivery platform for advertisement data (that is, sends a recommendation information acquisition request).

Step S803, after receiving the advertisement request (i.e., the recommendation information acquisition request), the advertisement delivery platform selects an advertisement (including an advertisement video or an advertisement live activity) on the video platform, returns an advertisement material (i.e., second multimedia information obtained based on the first multimedia information) to the information flow client, and pulls the advertisement interaction information (i.e., the first interaction information) for the advertisement to the video platform server, and returns the advertisement interaction information to the information flow client.

Optionally, the advertisement delivery platform may execute at least one of editing processing or video quality processing on the first multimedia information based on the acquired first multimedia information, so as to acquire second multimedia information, which is described in detail in the foregoing description and is not described herein again.

The advertisement material and the advertisement interaction information are sent to the advertisement putting platform by the video platform server and are historical interaction information (namely historical first interaction information) of videos on the video platform. Because the quantity of the historical interactive information is possibly more, when the advertisement information is displayed on the information flow, a large quantity of advertisements cannot be displayed, and the historical interactive information can be screened to obtain second interactive information.

For example, only a predetermined number (i.e., the second number) of second interactive messages are displayed, or only the last period of time (i.e., the first set duration) of interactive messages is displayed. In some advertisement delivery, it may also be configured to display only interaction information from a friend (i.e., an associated object of a target object), and enhance advertisement attraction by adding interaction with the friend, and the principle of the detailed screening process is described in the foregoing, and is not described herein again. In some implementations, the filtering of historical interaction information may be performed at the advertising platform to reduce network resources consumed by interactions between the advertising platform and the client.

In other embodiments, to improve the security of the user information, the filtering of the historical interaction information may be performed locally at the information flow client, which is not limited herein.

The received second interaction information may include an ID for identifying the interaction information, an ID of a user who initiates the interaction information (for example, the ID may be represented by userId), a trigger time of the interaction information (for example, the trigger time may be represented by triggerTime), and the like, and the second interaction information includes special effect information, which may be custom dynamic special effects (such as the associated special effect information described in the foregoing), cheering dynamic special effects (such as the expression special effect and the heart-shaped special effect in the foregoing), special effect information from an associated object (i.e., a friend) (which may be referred to as a friend trigger effect), and long-press dynamic special effects (such as a head portrait of the associated object in the foregoing). The embodiment of the present application is not limited to a specific form of the special effect. The second interaction information may be represented by an xml format, which is not limited herein.

When displaying the dynamic appliqu e effect, whether to display or not can be determined based on a parameter value of the dynamic appliqu effect, for example, the dynamic appliqu e effect can be represented by a parameter showLikeAnimation, when showLikeAnimation is 1, it is represented that the dynamic appliqu effect needs to be displayed, and when showLikeAnimation is 0, it is represented that the dynamic appliqu effect does not need to be displayed. Alternatively, in some embodiments, when the showLikeAnimation is 0, it indicates that the applause dynamic special effect needs to be presented, and when the showLikeAnimation is 1, it indicates that the applause dynamic special effect does not need to be presented, which is not limited herein. When a cheering dynamic effect needs to be presented, a corresponding cheering dynamic effect can be obtained from a cheering dynamic effect list (e.g., a liveCheerIconList) based on a cheering dynamic effect ID (e.g., can be represented by iconld).

When showing the friend trigger effect, whether to show can be determined based on the parameter value of the friend trigger effect, for example, the friend trigger effect can be represented by a parameter frendShow, which represents that the friend trigger effect needs to be shown when the frendShow is 1, and represents that the friend trigger effect does not need to be shown when the frendShow is 0. Alternatively, in some embodiments, when the frendShow is 0, it is indicated that the friend trigger effect needs to be displayed, and when the frendShow is 1, it is indicated that the friend trigger effect does not need to be displayed, which is not limited herein. When the friend trigger effect needs to be displayed, the user ID corresponding to the obtained friend trigger effect can be matched with the friend list in the information flow, and when the trigger user ID is in the friend list, the friend trigger effect is displayed. The friend triggering effect may be any form of dynamic special effect, for example, a dynamic cheering special effect, and is not limited herein.

Step S804, after receiving the advertisement data and the second interaction information (i.e. the video dynamic special effect data shown in the figure) from the advertisement delivery platform, the information flow client may parse the advertisement data and the second interaction information through the data parser to obtain the advertisement information (i.e. the first recommendation information) and the second interaction information, and then display the advertisement content and the second interaction information according to the advertisement information.

The second interaction information displayed on the information flow client corresponds to the first interaction information, and a plurality of dynamic special effects can be preset on the information flow client and the video platform client, wherein the information flow client corresponds to the second interaction information base, the video platform client corresponds to the first interaction information base, the ID of the second interaction information can be the number of the dynamic special effects (namely the information identification of the second interaction information), and the ID of the interaction user (namely the ID of the first user) can be the user name of the video platform user login. And receiving the ID of the second interactive information at the information flow client, and selecting a corresponding dynamic special effect (namely the second interactive information) from the built-in dynamic special effects according to the ID of the second interactive information to play. Besides the built-in dynamic special effect, the user-defined dynamic special effect (namely associated special effect information) can be displayed, at the moment, the ID of the second interaction information can be the position of the user-defined dynamic special effect (namely, the address identification url is obtained), and the information flow client obtains the user-defined dynamic special effect through the address to display. When the information flow client receives the ID of the interactive user (namely the ID of the first user), whether the interactive user is a friend of the interactive user or not can be verified, and if so, the dynamic special effect is displayed.

In some embodiments, especially in a live scenario, after the advertisement delivery platform delivers the advertisement material and the second interaction information to the information stream client, if the video platform client receives new associated first interaction information for the advertisement information from the first user, the video platform server actively sends the new first interaction information for the advertisement information to the advertisement delivery platform, and the advertisement delivery platform receives the new first interaction information, synchronizes new second interaction information corresponding to the new first interaction information to the information stream client in real time for display, in step S803 and step S804. In order to avoid that the advertisement information is not displayed any more and the interactive information of the advertisement is transmitted, when an event that the advertisement moves out of the current screen or exits from the information flow page (i.e. the advertisement information display page) or exits from the information flow page (i.e. exits from the user interface of the first application) occurs in an end view of the information flow client, the information flow client sends an advertisement interactive information updating stopping feedback message (i.e. an information updating stopping request) to the advertisement putting server so as to stop obtaining the interactive information.

It can be understood that the above process is described by taking the advertisement information as a live advertisement or a non-live advertisement as an example, in an actual application, the specific type of the advertisement information is not limited, for example, the advertisement information may also be an e-commerce advertisement, for example, a promotion activity of a cloud game, a live game activity of a cloud game, and the like, which are played on a video platform, and is not limited herein.

By taking multimedia information as live broadcast activity of a cloud game event, a first application is an information stream in a social application, a second application is a video platform in the social application, a first client is an information stream client corresponding to the information stream, a first server is a cloud game live broadcast server, a second client is a video platform client corresponding to the video platform, and a second server is a video platform server corresponding to the video platform as an example, the specific interaction process in the application scene is mainly as follows:

step S901, the information flow client sends a game live broadcast request to the cloud game live broadcast server.

And step S902, after receiving the game live broadcast request, the cloud game live broadcast server selects a cloud game event live broadcast video on the video platform and returns the cloud game event live broadcast video to the information stream client.

Step S903, after receiving the game live broadcast request, the advertisement putting platform also needs to pull the interaction information corresponding to the cloud game event live broadcast video to the video platform server, and returns the interaction information to the information flow client.

In step S904, after receiving the live video and the interaction information of the cloud game event from the cloud game live broadcast server, the information stream client may display the live video and the interaction information of the cloud game event.

According to the embodiment of the application, the first recommendation information associated with the first multimedia information published by the second application, such as the advertisement information and the promotion activity information, is played in the first application, so that the live broadcast compatibility of the advertisement information and the promotion activity information is increased, the attention of a user to the advertisement and the promotion activity is promoted, the user is attracted, and the clicking and the conversion of the advertisement and the promotion activity information are increased.

Referring to fig. 9, fig. 9 is a schematic structural diagram of a video memory device according to an embodiment of the present application. The information display device 1 provided in the embodiment of the present application includes:

a recommendation information display module 11, configured to display first recommendation information on a user interface of a first application, where the first recommendation information is associated with first multimedia information issued through a second application, and a first user initiates first interaction information for the first multimedia information in the second application;

and an interactive information display module 12, configured to display second interactive information on the user interface of the first application for the first recommended information, where the second interactive information corresponds to the first interactive information.

In an optional embodiment, the interactive information display module is configured to:

displaying second interaction information with the quantity less than or equal to a first set quantity on the user interface, wherein the second interaction information with the first set quantity corresponds to first interaction information with a second quantity, and the first interaction information with the second quantity is determined according to the acquisition time or the information type of the first interaction information initiated by the first user.

In an optional embodiment, the interactive information display module at least includes one of the following components:

a first display unit, configured to display second interaction information corresponding to first interaction information initiated by a publisher of the first multimedia information in the first user if the first user includes the publisher of the first multimedia information;

and a second display unit, configured to display second interaction information corresponding to first interaction information initiated by a related object in the first user if the first user includes the related object, where the related object is an object having a related relationship with a target object, and the target object is a user viewing the first recommendation message in the first application.

In an optional embodiment, the first display unit is specifically configured to:

displaying relevant special effect information corresponding to first interactive information initiated by the publisher, wherein the second interactive information comprises the relevant special effect information;

the second display unit is specifically configured to:

and displaying second interaction information corresponding to the first interaction information initiated by the associated object and an identifier corresponding to the associated object, wherein the identifier corresponding to the associated object comprises an object identifier of the associated object or a specified identifier for identifying the associated object of which the object is the target object.

In an optional embodiment, the interactive information display module is further configured to at least one of:

displaying second interaction information corresponding to the first interaction information within a first set time length from the current moment on the user interface;

and displaying second interaction information corresponding to the first interaction information within a second set duration from the target time on the user interface, wherein the target time is the acquisition time of the latest first interaction information initiated by the first user.

In an alternative embodiment, the user interface of the first application displays at least one of:

an information viewing control of the first recommendation information;

a promotion keyword of the first recommendation information;

and description information of the first recommendation information.

In an optional embodiment, the apparatus further includes an object identifier display module, where the object identifier display module is configured to:

receiving a selection operation aiming at the second interaction information;

and responding to the selected operation, and displaying the object identification of the user corresponding to the second interactive information.

In an optional embodiment, the first recommendation information includes second multimedia information, and the second multimedia information is determined based on the first multimedia information, and the apparatus further includes a multimedia information processing module, configured to:

editing the first multimedia information to obtain the second multimedia information; or

And performing video quality processing on the first multimedia information to obtain the second multimedia information.

In an optional embodiment, the interactive information display module is configured to:

receiving the information identifier of the second interactive information;

and acquiring the second interactive information from the first client of the first application according to the information identifier of the second interactive information, and displaying the second interactive information on the user interface of the first application, wherein the information identifier of the second interactive information is determined according to the information identifier of the first interactive information.

In an optional embodiment, a first server of the first application is configured with a second interactive information base, and a second server of the second application is configured with a first interactive information base, where the first interactive information base and the second interactive information base include interactive information with the same information identifier, and/or a first information identifier of the first interactive information base and a second information identifier of the second interactive information base have a corresponding relationship; the apparatus further comprises a processing module configured to:

sending an information acquisition request to the first server, wherein the information acquisition request is triggered by an information viewing operation for a first application, and target information corresponding to the information acquisition request comprises information of a specified type;

acquiring second multimedia information and an information identifier of the second interaction information corresponding to the first multimedia information, wherein the second multimedia information is determined based on the first multimedia information, when the first server detects that target information corresponding to the information acquisition request contains information of a specified type, sending a recommendation information acquisition request to a recommendation message delivery server, and the recommendation message delivery server sending second multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information to the first server in response to the recommendation information acquisition request, wherein the second multimedia information is determined based on the acquired first multimedia information by the recommendation message delivery server; the first server detects an information identifier of the first interaction information corresponding to the first multimedia information in the second interaction information base, and if the information identifier of the first interaction information exists in the second interaction information base or has a corresponding relationship with a second information identifier in the second interaction information base, acquires an information identifier of second interaction information corresponding to the information identifier of the first interaction information from the second interaction information base according to the information identifier of the first interaction information, and uses the information identifier of the second interaction information corresponding to the first multimedia information;

and generating the first recommendation information and the second interaction information according to the second multimedia information and the information identifier of the second interaction information.

In an optional embodiment, the interactive information display module is configured to:

receiving an information identifier of the second interactive information, wherein the information identifier of the second interactive information is an acquisition address identifier;

and acquiring the second interaction information according to the acquisition address identifier and displaying the second interaction information on the user interface of the first application.

In an optional embodiment, the apparatus further includes a sending module, where the sending module is configured to:

and sending an information stop updating request in response to the condition that the first recommended information is not displayed any more or is not displayed all any more, so as to stop acquiring the first interaction information aiming at the first multimedia information issued by the second application.

In the embodiment of the application, the information display method, the information display device, the electronic device and the readable storage medium provided by the embodiment of the application can display first recommendation information associated with first multimedia information published through a second application on a user interface of a first application, and simultaneously display second interaction information aiming at the first recommendation information on the user interface, wherein in a second application, a first user initiates the first interaction information aiming at the first multimedia information, and for the first interaction information, by adopting the technical scheme, the first recommendation information associated with the first multimedia information published through the second application and the second interaction information aiming at the first recommendation information can be displayed on the user interface of the first application, so that not only can the recommendation information from the second application be displayed across the first application of the application, but also the interaction information can be displayed, the recommendation effect of the recommendation information is improved, and the use perception of the user is improved.

In a specific implementation, the information display device may execute the implementation manners provided in the steps in fig. 2 through the built-in functional modules, which may specifically refer to the implementation manners provided in the steps, and are not described herein again.

The above description mainly describes that the execution subject is hardware to implement the information display method in the present application, but the execution subject of the information display method in the present application is not limited to hardware, and the execution subject of the information display method in the present application may also be software, and the information display apparatus may be a computer program (including program code) running in a computer device, for example, the information display apparatus is an application software; the apparatus may be configured to perform corresponding steps in the methods provided in the embodiments of the present application.

In some embodiments, the information display Device provided in the embodiments of the present Application may be implemented by a combination of hardware and software, and by way of example, the information display Device provided in the embodiments of the present Application may be a processor in the form of a hardware decoding processor, which is programmed to execute the information display method provided in the embodiments of the present Application, for example, the processor in the form of the hardware decoding processor may be one or more Application Specific Integrated Circuits (ASICs), DSPs, programmable Logic Devices (PLDs), complex Programmable Logic Devices (CPLDs), field Programmable Gate Arrays (FPGAs), or other electronic components.

In other embodiments, the information display device provided in the embodiments of the present application may be implemented in a software manner, and the information display device may be software in the form of a program, a plug-in, and the like, and includes a series of modules, including the application recommendation information display module 11 and the interactive information display module 12, for implementing the information display method provided in the embodiments of the present application.

Referring to fig. 10, fig. 10 is a schematic structural diagram of an electronic device according to an embodiment of the present application. As shown in fig. 10, the electronic device 1000 in the present embodiment may include: the processor 1001, the network interface 1004, and the memory 1005, and the electronic device 1000 may further include: a user interface 1003, and at least one communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display (Display) and a Keyboard (Keyboard), and the optional user interface 1003 may further include a standard wired interface and a standard wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (non-volatile memory), such as at least one disk memory. The memory 1005 may optionally be at least one memory device located remotely from the processor 1001. As shown in fig. 10, a memory 1005, which is a kind of computer-readable storage medium, may include therein an operating system, a network communication module, a user interface module, and a device control application program.

In the electronic device 1000 shown in fig. 10, the network interface 1004 may provide a network communication function; the user interface 1003 is an interface for providing input to a user; and the processor 1001 may be used to invoke computer programs stored in the memory 1005.

It should be understood that in some possible embodiments, the processor 1001 may be a Central Processing Unit (CPU), and the processor may be other general purpose processors, digital Signal Processors (DSPs), application Specific Integrated Circuits (ASICs), field-programmable gate arrays (FPGAs) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, and the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The memory may include both read-only memory and random access memory, and provides instructions and data to the processor. The portion of memory may also include non-volatile random access memory. For example, the memory may also store device type information.

In a specific implementation, the electronic device 1000 may execute, through each built-in functional module thereof, the implementation manner provided in each step in fig. 2, which may be specifically referred to as the implementation manner provided in each step, and is not described herein again.

An embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and the computer program is executed by a processor to implement the method provided in each step in fig. 2, which may specifically refer to the implementation manner provided in each step, and is not described herein again.

The computer readable storage medium may be an internal storage unit of the information display apparatus provided in any of the foregoing embodiments, for example, a hard disk or a memory of an electronic device. The computer readable storage medium may also be an external storage device of the electronic device, such as a plug-in hard disk, a Smart Memory Card (SMC), a Secure Digital (SD) card, a flash card (flash card), and the like, which are provided on the electronic device. The computer readable storage medium may further include a magnetic disk, an optical disk, a read-only memory (ROM), a Random Access Memory (RAM), and the like. Further, the computer readable storage medium may also include both an internal storage unit and an external storage device of the electronic device. The computer-readable storage medium is used for storing the computer program and other programs and data required by the electronic device. The computer readable storage medium may also be used to temporarily store data that has been output or is to be output.

Embodiments of the present application provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the electronic device reads the computer instructions from the computer-readable storage medium, and executes the computer instructions, so that the computer device executes the method provided by any one of the possible embodiments in fig. 2.

The terms "first", "second", and the like in the claims and in the description and drawings of the present application are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus. Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments. The term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.

Those of ordinary skill in the art will appreciate that the elements and algorithm steps of the examples described in connection with the embodiments disclosed herein may be embodied in electronic hardware, computer software, or combinations of both, and that the components and steps of the examples have been described in a functional general in the foregoing description for the purpose of illustrating clearly the interchangeability of hardware and software. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

The above disclosure is only for the purpose of illustrating the preferred embodiments of the present application and is not to be construed as limiting the scope of the present application, so that the present application is not limited thereto, and all equivalent variations and modifications can be made to the present application.

Claims (17)

1. An information display method, characterized in that the method comprises:

displaying first recommendation information on a user interface of a first application, wherein the first recommendation information is associated with first multimedia information published through a second application, and a first user initiates first interaction information aiming at the first multimedia information in the second application;

displaying second interaction information aiming at the first recommendation information on the user interface of the first application, wherein the second interaction information corresponds to the first interaction information.

2. The method of claim 1, wherein displaying second interaction information for the first recommendation information on the user interface of the first application comprises:

displaying second interaction information with the quantity less than or equal to a first set quantity on the user interface, wherein the second interaction information with the first set quantity corresponds to the first interaction information with the second quantity, and the first interaction information with the second quantity is determined according to the acquisition time or the information type of the first interaction information initiated by the first user.

3. The method of claim 1, wherein displaying second interaction information for the first recommendation information on the user interface of the first application comprises at least one of:

if the first user comprises the publisher of the first multimedia information, displaying second interaction information corresponding to first interaction information initiated by the publisher of the first multimedia information in the first user;

if the first user comprises an associated object, displaying second interaction information corresponding to first interaction information initiated by the associated object in the first user, wherein the associated object is an object having an association relation with a target object, and the target object is a user viewing the first recommendation message in the first application.

4. The method of claim 3,

the displaying of the second interaction information corresponding to the first interaction information initiated by the publisher of the first multimedia information in the first user includes: displaying relevant special effect information corresponding to first interactive information initiated by the publisher, wherein the second interactive information comprises the relevant special effect information;

the displaying of the second interaction information corresponding to the first interaction information initiated by the associated object in the first user includes: displaying second interaction information corresponding to the first interaction information initiated by the associated object and an identifier corresponding to the associated object, wherein the identifier corresponding to the associated object comprises an object identifier of the associated object or a specified identifier for identifying the object as the associated object of the target object.

5. The method of claim 1, wherein displaying second interaction information for the first recommendation information on the user interface of the first application comprises at least one of:

displaying second interaction information corresponding to the first interaction information within a first set time length from the current moment on the user interface;

and displaying second interaction information corresponding to the first interaction information within a second set time length from the target time on the user interface, wherein the target time is the acquisition time of the latest first interaction information initiated by the first user.

6. The method of claim 1, wherein the user interface of the first application is displayed with at least one of:

an information viewing control of the first recommendation information;

a promotion keyword of the first recommendation information;

and description information of the first recommendation information.

7. The method of claim 1, further comprising:

receiving a selection operation aiming at the second interaction information;

and responding to the selected operation, and displaying the object identification of the user corresponding to the second interaction information.

8. The method of claim 1, wherein the first recommendation information comprises second multimedia information, wherein the second multimedia information is determined based on the first multimedia information, wherein determining the second multimedia information based on the first multimedia information comprises at least one of:

editing the first multimedia information to obtain second multimedia information; or

And carrying out video quality processing on the first multimedia information to obtain the second multimedia information.

9. The method of claim 1, wherein displaying second interaction information for the first recommendation information on the user interface of the first application comprises:

receiving an information identifier of the second interaction information;

and acquiring the second interactive information from the first client of the first application according to the information identifier of the second interactive information, and displaying the second interactive information on the user interface of the first application, wherein the information identifier of the second interactive information is determined according to the information identifier of the first interactive information.

10. The method according to claim 9, wherein a first server of the first application is configured with a second interaction information base, and a second server of the second application is configured with a first interaction information base, wherein the first interaction information base and the second interaction information base include interaction information with the same information identifier, and/or wherein a first information identifier of the first interaction information base and a second information identifier of the second interaction information base have a corresponding relationship; the method further comprises the following steps:

sending an information acquisition request to the first server, wherein the information acquisition request is triggered by an information viewing operation aiming at a first application, and target information corresponding to the information acquisition request comprises information of a specified type;

acquiring second multimedia information and an information identifier of the second interaction information corresponding to the first multimedia information, wherein the second multimedia information is determined based on the first multimedia information, when the first server detects that target information corresponding to the information acquisition request contains information of a specified type, sending a recommendation information acquisition request to a recommendation message delivery server, and the recommendation message delivery server responding to the recommendation information acquisition request and sending the second multimedia information and the information identifier of the first interaction information corresponding to the first multimedia information to the first server, wherein the second multimedia information is determined based on the acquired first multimedia information by the recommendation message delivery server; the first server detects an information identifier of the first interaction information corresponding to the first multimedia information in the second interaction information base, and if the information identifier of the first interaction information exists in the second interaction information base or has a corresponding relation with a second information identifier in the second interaction information base, an information identifier of second interaction information corresponding to the information identifier of the first interaction information is obtained from the second interaction information base according to the information identifier of the first interaction information and is used as an information identifier of the second interaction information corresponding to the first multimedia information;

and generating first recommendation information and second interaction information according to second multimedia information and the information identifier of the second interaction information.

11. The method of claim 8, wherein displaying second interaction information for the first recommendation information on the user interface of the first application comprises:

receiving an information identifier of the second interactive information, wherein the information identifier of the second interactive information is an acquired address identifier;

and acquiring the second interaction information according to the acquisition address identifier and displaying the second interaction information on a user interface of the first application.

12. The method of claim 1, further comprising:

and sending an information stop updating request to stop acquiring the first interaction information for the first multimedia information issued by the second application in response to the condition that the first recommendation information is not displayed any more or is not displayed in its entirety any more.

13. An information display system, comprising a first client and a first server of a first application, a recommended message delivery server, a second client and a second server of a second application, wherein:

the first client is used for sending a corresponding information acquisition request to the first server when information viewing operation aiming at the first application is acquired;

the first server is used for sending a recommendation information acquisition request to a recommendation information delivery server when detecting that target information corresponding to the information acquisition request contains information of a specified type after receiving the information acquisition request;

the recommendation message delivery server is used for responding to the recommendation information acquisition request to acquire first multimedia information and an information identifier of the first interaction information corresponding to the first multimedia information, and acquiring second multimedia information based on the first multimedia information;

the recommendation message delivery server is further used for sending second multimedia information and an information identifier of the first interaction information corresponding to the first multimedia information to the first server;

the first server is further configured to obtain first recommendation information and second interaction information based on the received second multimedia information and the first interaction information corresponding to the first multimedia information, and send the first recommendation information and the second interaction information to the first client, where the first recommendation information is associated with the first multimedia information issued by the second application, and the second interaction information corresponds to the first interaction information;

the first client is further used for receiving and displaying the first recommendation information and the second interaction information on a user interface of the first application.

14. The system of claim 13, wherein:

the first client is further used for sending an information updating stopping request to the first server under the condition that the first recommended information is not displayed any more or is not displayed all any more;

the first server is further configured to stop obtaining the first interaction information for the first multimedia information issued by the second application after receiving and responding to the information stop update request.

15. An information display apparatus, characterized in that the apparatus comprises:

the recommendation information display module is used for displaying first recommendation information on a user interface of a first application, wherein the first recommendation information is associated with first multimedia information issued through a second application, and a first user initiates first interaction information aiming at the first multimedia information in the second application;

and the interactive information display module is used for displaying second interactive information aiming at the first recommended information on the user interface of the first application, wherein the second interactive information corresponds to the first interactive information.

16. An electronic device comprising a processor and a memory, the processor and the memory being interconnected;

the memory is used for storing a computer program;

the processor is configured to perform the method of any of claims 1 to 12 when the computer program is invoked.

17. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program which is executed by a processor to implement the method as claimed in any one of claims 1 to 12.

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