CN113722606A

CN113722606A - Information pushing method and system based on user portrait

Info

Publication number: CN113722606A
Application number: CN202111296631.9A
Authority: CN
Inventors: 陈席; 罗纲
Original assignee: Shanghai Kuangke Nano New Material Co ltd; Shanghai Lucky Biological & Chemical Technology Co ltd
Current assignee: Shanghai Kuangke Nano New Material Co ltd; Shanghai Lucky Biological & Chemical Technology Co ltd
Priority date: 2021-11-04
Filing date: 2021-11-04
Publication date: 2021-11-30

Abstract

The embodiment of the application relates to an information pushing method and system based on user portrait, the method comprises the steps of responding to the obtained order information, analyzing the order information and obtaining identity identification information in the order information; searching in a characteristic database according to the identity identification information to obtain figure portrait information matched with the identity identification information; retrieving in a push information database according to the portrait information to obtain push information matched with the portrait information, wherein the push information comprises advertisement information and/or identification information; pushing the pushing information to a user matched with the identity identification information or a terminal belonging to the user; and sending the order information and the push information pushed to the user or the terminal belonging to the user to the printing terminal for printing. The information pushing method and system based on the user portrait can achieve more accurate information pushing by means of the necessary paper printing form.

Description

Information pushing method and system based on user portrait

Technical Field

The application relates to the technical field of data processing, in particular to an information pushing method and system based on user portrait.

Background

At present, a part of advertisement putting demands turn to accurate putting, and users who need the advertisement putting demands can be presented more accurately to realize higher conversion rate and how to realize accurate putting of advertisements.

Disclosure of Invention

The embodiment of the application provides an information pushing method and system based on user portrait, and more accurate information pushing can be achieved.

The above object of the embodiments of the present application is achieved by the following technical solutions:

in a first aspect, an embodiment of the present application provides an information pushing method based on a user portrait, including:

responding to the acquired order information, analyzing the order information to obtain identity identification information in the order information;

searching in a characteristic database according to the identity identification information to obtain figure portrait information matched with the identity identification information;

retrieving in a push information database according to the portrait information to obtain push information matched with the portrait information, wherein the push information comprises advertisement information and/or identification information;

pushing the pushing information to a user matched with the identity information or a terminal belonging to the user; and

sending the order information and push information pushed to the user or a terminal belonging to the user to a printing terminal for printing;

the order information and the push information are displayed on the same paper printing sheet, and the push information obtained by the user or the terminal belonging to the user is used for searching for the articles with the paper printing sheets with the same push information.

In one possible implementation manner of the first aspect, the order information and the push information are displayed on the same surface or two different surfaces of the paper print.

In a possible implementation manner of the first aspect, when the push information includes advertisement information, the push information further includes: any one or more of template information matched with the advertisement information, color information matched with the advertisement information, template information matched with the identification information, and display color information matched with the identification information.

In a possible implementation manner of the first aspect, the push information of the plurality of order information associated with the same identification information in different time periods may be the same or different.

In a possible implementation manner of the first aspect, the push information of the plurality of order information associated with the same identification information in the same time period may be the same or different.

In a second aspect, an embodiment of the present application provides an information pushing apparatus based on a user portrait, including:

the first processing unit is used for responding to the acquired order information, analyzing the order information and acquiring identity identification information in the order information;

the second processing unit is used for searching in the characteristic database according to the identity identification information to obtain the figure portrait information matched with the identity identification information;

the third processing unit is used for searching in a push information database according to the portrait information to obtain push information matched with the portrait information, and the push information comprises advertisement information and/or identification information;

the first pushing unit is used for pushing the pushing information to the user matched with the identity information or the terminal belonging to the user; and

the second pushing unit is used for sending the order information and pushing information to the user or pushing information of a terminal belonging to the user to the printing terminal for printing;

In a third aspect, an embodiment of the present application provides an information pushing system based on a user portrait, where the system includes:

one or more memories for storing instructions; and

one or more processors, configured to invoke and execute the instructions from the memory, and execute the user portrait based information pushing method as described in the first aspect and any possible implementation manner of the first aspect.

In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, including:

a program that, when executed by a processor, performs the method for pushing user portrait-based information as described in the first aspect and any possible implementation manner of the first aspect.

In a fifth aspect, the present application provides a computer program product, which includes program instructions, and when the program instructions are executed by a computing device, the user portrait based information pushing method as described in the first aspect and any possible implementation manner of the first aspect is performed.

In a sixth aspect, the present application provides a system on a chip comprising a processor configured to perform the functions recited in the above aspects, such as generating, receiving, sending, or processing data and/or information recited in the above methods.

The chip system may be formed by a chip, or may include a chip and other discrete devices.

In one possible design, the system-on-chip further includes a memory for storing necessary program instructions and data. The processor and the memory may be decoupled, disposed on different devices, connected in a wired or wireless manner, or coupled on the same device.

Drawings

FIG. 1 is a schematic diagram of a first flowchart of a user portrait-based information pushing method according to an embodiment of the present application;

FIG. 2 is a schematic diagram of a second flowchart of a user portrait-based information pushing method according to an embodiment of the present application;

FIG. 3 is a schematic diagram illustrating a third flowchart of an information pushing method based on a user portrait according to an embodiment of the present disclosure.

Detailed Description

The technical solution of the present application will be described in further detail below with reference to the accompanying drawings.

In order to more clearly understand the technical solution in the present application, first, a brief description is made on the existing tickets and the usage scenarios thereof.

The POS receipt is generally printed by a thermal printer, and the current thermal printing technology is to drive the thermal printer through software and print black and white text contents on thermal paper according to a set template. The information displayed on the ticket in this way is relatively single, taking the following usage scenario as an example,

the first use scenario is that when a user sends food in the take-out industry, the user is often located in buildings such as office buildings, business districts, hospitals and hotels, and due to the fact that some buildings such as office buildings often do not allow express delivery personnel to go upstairs due to management requirements, a special area can be found in a first building, and a shelf is placed for food delivery personnel to place food and for food ordering personnel to take food.

In the second use scenario, when a person ordering food takes food, the person often has difficulty in quickly picking out his or her food because too many food are placed on the on-site shelf; group leaders, consumers and users of the community group buying industry are faced with similar problems because of the large number of bags on site and the difficulty in quickly picking out the desired products.

In the third use scenario, a consumer purchases a product in a supermarket or the like, and the number and price of the product can be checked according to the printed receipt.

In a fourth use scenario, advertisements, brochures, coupons and the like are printed by a merchant and a supermarket, catering to a store, restaurant taking, community group buying and the like, and cashiers often deliver tickets to users together with the printed advertisements, brochures, coupons and the like, but some users choose to directly ignore the printed advertisements, brochures, coupons and the like.

In the above four scenarios, it can be seen that, in a large probability, both the user and the consumer may view the tickets and may check the names and the quantities of the tickets according to the contents displayed on the tickets, and the tickets have obvious advantages compared with advertisements, brochures, coupons, and the like.

In the fourth usage scenario, the following problems still exist in printing advertisements, brochures, coupons, and the like:

1. designing and printing in advance, wherein a certain time period exists;

2. batch printing is needed, advertisements, brochures, coupons and the like taken by each user are the same, and targeted personalized recommendation and discount cannot be performed according to the member information of the users;

3. printed advertisements, brochures, coupons, and the like are time-efficient and can only be discarded when not used up.

Referring to fig. 1, a method for pushing information based on a user portrait disclosed in an embodiment of the present application includes the following steps:

s101, responding to the obtained order information, analyzing the order information to obtain identity identification information in the order information;

s102, searching in a characteristic database according to the identity identification information to obtain figure portrait information matched with the identity identification information;

s103, searching in a push information database according to the portrait information to obtain push information matched with the portrait information, wherein the push information comprises advertisement information and/or identification information; and

s104, pushing the pushing information to the user matched with the identity information or the terminal belonging to the user; and

s105, sending the order information and push information pushed to the user or a terminal belonging to the user to a printing terminal for printing;

The information pushing method based on the user portrait, disclosed by the embodiment of the application, runs in a server, and the server performs data communication with other necessary servers, databases and the like to obtain necessary information and give results according to the information.

Specifically, in step S101, the user generates an order information according to the requirement, where the order information may be generated on a mobile phone or a computer, for example, the user opens an application on the mobile phone or the computer, selects a favorite dish and places an order, and at this time, the application generates an order and sends the order to the server of the takeaway service provider.

After receiving the order information, the server analyzes the order information, wherein the specific content comprises the identification information of the user, the order content, the price, the order taker, the distribution and the like, and the final commodity can be sent to the user with the information.

If the user arrives at the store, the general ordering operation is performed by the store, and the identification information of the user can be a member card number, a telephone number or a micro signal of the user. Certainly, some storefronts currently use an online ordering service, which is implemented by a user entering an ordering program after scanning a two-dimensional code, and when logging in, a registered account or a WeChat is used for scanning, and at this time, the registered account or the WeChat can be used as identification information of the user.

Then, step S102 is executed, in which the server searches the feature database according to the identification information to obtain the portrait information matching the identification information, for example,

the user A uses the smart phone to take out and order food, of course, the user A also has other plenty of other historical data accumulation, the preference of the user A can be obtained according to the historical data (sex, age, occupation, consumption habit and the like), for example, the user A likes sports, gourmet, reads or beats a card and the like, and the targeted advertisement push can be carried out according to the preference.

Then, step S103 is executed, in which the server searches the push information database according to the portrait information to obtain push information matching the portrait information, wherein the push information includes two types, the first type is advertisement information, and the second type is identification information. The purpose of retrieval is to carry out targeted information push for different users, so that the pushed information has higher accuracy.

In step S104, the server will push the pushed information to the user or the terminal matched with the identification information, that is, for the identification information, the matched user will be notified in addition to printing on the paper receipt, for the user, it is easier to find when taking takeout or merchandise, for example, a bear is printed on the paper receipt, and then the information can be notified to the user by short message, wechat push or push in application.

Taking a specific scene as an example, take-out orders are mostly concentrated in the noon or at night, at this time, a large number of takeout persons and users are gathered in front of an office building, and in consideration of the actual situation of protecting privacy, only a part of the telephone and name on the take-out order is displayed, and information needs to be checked with the takeout persons when taking meals, but if the users know that a certain special content is printed on the order in advance, the users can easily find out their own take-out, for example, the users can be a little bear or a duo A dream. Based on this usage scenario, we can see that the probability or willingness of the user to view the received push information is very high, because of the advantage of the user, so that the user can view the push information when the push information is an advertisement.

It should be understood that there are two aspects of the delivery of the advertisement, the precise means to push according to the actual requirement of the user, and the conversion means to let the user watch, because when not watching, the precise push is also meaningless.

The identification information may be in the form of,

firstly, the identification information is exclusive to the merchant, such as LOGO or advertisement, and is convenient for the user and the staff to identify;

secondly, the identification information is selected by the user, and the user can print favorite characters, patterns and the like on the paper printing sheet by himself/herself;

thirdly, the identification information can be automatically selected according to the user portrait, and the identification information is printed on the paper printing sheet after the selection is finished, and the selection result is pushed to the user.

Finally, step S105 is executed, in which the server sends the order information and the push information to the printing terminal, and the printing terminal prints the order information and the push information on the same paper slip.

For the paper print, it can be understood that when a consumer consumes in an environment such as a business supermarket, a restaurant, a clothing store, a take-out order, a group purchase in a community, etc., the number and the amount of the commodities are often checked according to the receipt (i.e., the aforementioned paper print), that is, for the consumer, the probability of the receipt being viewed is very high, and therefore, the receipt is more suitable as a carrier for accurate delivery. In addition, the connection between the small ticket and the consumer is stronger, and more accurate advertisement putting can be realized by means of the small ticket.

In combination with a specific use scene, in the process of ordering take-out or checking after a supermarket purchases goods, a system can obtain figure portrait information associated with the identity identification information according to the identity identification information of a user, then select push information according to task portrait information and push the push information, for example, if the user likes fitness, on a paper printing sheet of take-out packaging, besides original order information, information related to fitness, such as fitness rooms and fitness activities, can be displayed; if the user likes the food, the paper printed sheet of the take-away package can display the original order information and also display the information related to the food, such as new shops, new dishes, preferential discount, necessary eating list and the like.

For convenience of description, the gymnasium, the fitness activity, etc., the new shop, the dish novelty, the discount and the necessary leaderboard, etc., are collectively referred to as advertisement information in the following.

It should be understood that the advertisement can be used as a propaganda and a carrier for shortening the distance between the advertisement and the user, and besides the advertisement information, the information can be pushed in a caring way, such as related contents of weather, solar terms, birthday greetings, festival greetings and the like.

The information pushing mode with stronger pertinence has the following advantages,

1. the problem that coupons, advertisements and the like need to be printed in advance is solved, and the timeliness of the coupons, the advertisements and the like can be better. Because the conventional paper coupons and advertisements need to be printed and then distributed to various distribution sites, and then need to be distributed again by workers.

After the mode of printing on the paper receipt is used, the steps of printing in advance, distributing and secondary distributing can be omitted, coupon information, advertisements and the like can be sent to the hands of consumers along with the paper receipt, and the consumers can watch other information on the paper receipt at the same time when checking the paper receipt.

2. Because the labor cost of printing, transportation and distribution and the like are omitted, the putting cost of advertisements, information and the like can be further reduced, and meanwhile, the invalid putting times can be reduced, because the putting mode can be considered from the perspective of consumers, the interest of the consumers can be better stimulated. For example, a consumer could watch ten times in a hundred impressions, and ten times in thirty impressions.

3. Information on the paper printing sheet is pushed in a targeted manner according to the age, sex, habit, hobbies and the like of consumers, so that the watching interest of the consumers can be improved, better user experience is brought, and higher conversion rate can be obtained.

Taking a delivery scene of take-out or community group buying as an example, a plurality of packages are put together and are not easy to distinguish, the existing mode is to use a telephone to communicate, or check information on tickets one by one, and the communication efficiency of the mode is relatively low.

At this moment, just can add an identifying information on the receipt of packing, this information can be pattern, symbol or LOGO etc. and identifying information can also use different colours or enlarge the processing for further promote the discernment.

In addition, for the order information and the push information on the paper print in the two modes or similar scenes, the order information is mostly printed by adopting black characters, and the push information is printed by using colors except black.

The processing modes of amplification, inclination, color fading, floating printing (partial overlapping of the push information and the order information) and the like can be used for the push information, so that the push information is more obvious, and a consumer can notice the push information when watching the paper printing form.

Overall, the information pushing method based on the user portrait provided by the embodiment of the application can push different pieces of pushing information to different users, and the pushing information has higher accuracy, and for an advertisement putting scene, the advertisement putting cost can be further reduced, the number of times of watching advertisements is increased, and higher conversion rate is realized.

From the perspective of commodity distribution (takeaway, community group purchase and the like), the time for searching commodities by users is reduced, the distribution speed is improved, and more efficient delivery can be realized.

In a specific embodiment of the information pushing method based on the user portrait, the order information and the pushing information are displayed on the same surface or two different surfaces of the paper printing form, so that the utilization rate of the paper printing form can be further improved, and more contents can be displayed.

It should be understood that the existing printing methods are single-sided printing, on one hand, cost is considered, and on the other hand, consumers rarely see the back side of the paper printing sheet. However, it is also costly to provide additional coupons, advertisements, and promotional pages, etc., which can be transferred to the paper form to enable the paper form to simultaneously serve multiple functions of inventory, advertisement distribution, and quick identification.

For example, if it is necessary to print a pattern, a symbol, a LOGO, or the like, these may be printed on the back of the paper slip, order information, a price, or the like may be printed on the front of the paper slip, and advertisement or advertisement information may be printed on the front or the back.

Referring to fig. 2 and fig. 3, as a specific embodiment of the information pushing method based on the user portrait provided by the application, the pushed information includes advertisement information and/or identification information, specifically, the pushed information may be advertisement information or identification information, and of course, may also be pushed to the paper receipt at the same time.

The specific push method may be selected according to the portrait of the user, the advertisement placement of the merchant, and the like, for example, as stated above, targeted placement may be performed according to the age, sex, hobbies, and the like of the user, and of course, when meeting a distribution scenario, for example, identification information may be added.

Meanwhile, aiming at the releasing frequency, the releasing frequency can be adjusted, the releasing can be performed once or several times at intervals instead of each time, so that the user experience can be further improved, and the bored emotion of the user caused by the fact that the user feels that advertisements are too frequent is reduced.

As a specific implementation manner of the information pushing method based on the user portrait, when the pushing information includes the advertisement information, the pushing information further includes the following steps:

1. template information matched with the advertisement information, wherein the information is used for facilitating advertisement design and position selection.

It should be understood that the size of the paper print sheet is standardized, and thus there is a limit to the printing of the advertisement information, and in particular, the template information specifies the size and location of the advertisement information. After the template is used, the paper printing receipt can be printed according to the template, and the display effect of the advertisement information can be better on the premise of ensuring the normal use effect of the paper printing receipt.

2. And color information matched with the advertisement information, wherein the information describes the color of the advertisement on the paper printing form, and the advertisement can be more prominent by using different colors.

3. Template information matched with the identification information, wherein the information is used for facilitating design and position selection of the identification information.

It should be understood that the size of the paper print sheet is standardized, and thus there is a limit to the printing of the identification information, and in particular, the template information specifies the size and position of the identification information. After the template is used, the paper printing receipt can be printed according to the template, and the display effect of the identification information can be better on the premise of ensuring the normal use effect of the paper printing receipt.

4. And display color information matched with the identification information, wherein the information describes the color of the identification information on the paper printing form, and the display of the identification information can be more prominent by using different colors.

The four pieces of information can be pushed to the printing terminal at the same time, and one or more of the four pieces of information can be selected to be pushed to the printing terminal, so that merchants can have more choices, and different advertisements can be designed according to the demands of the merchants.

Of course, the four pieces of information can also be associated with the portrait of the user, so that more personalized selection can be performed according to the preference of the user in the pushing process, and the watching desire of the user is further improved.

Referring to fig. 2 and 3, as an embodiment of the information pushing method based on the user portrait, when the pushed information includes the identification information, the identification information in the pushed information is pushed to the user or the terminal matched with the identification information.

That is, for the identification information, besides printing on the paper receipt, the matched user is informed, and for the user, when taking take-out or goods, it is easier to find, for example, a little bear is printed on the paper receipt, and then the information can be informed to the user by short message, wechat push or push in application.

In a specific embodiment of the information pushing method based on the user portrait provided by the application, the pushing information of the plurality of order information in different time periods associated with the same identification information may be the same or different.

Specifically, there are two types of selections of push information for the same user in different time periods, for example, a user places an order every day, and then the push information for each day may be the same or different, and the specific rule may be determined according to a set rule or according to a user portrait of the user.

In addition, the push information of the plurality of order information in the same time period associated with the same identity identification information can be the same or different, so that the push information can appear in a more flexible mode, the desire of the user for checking is favorably improved, and a better advertisement putting effect is obtained.

In addition, if the identification information is included in the push information, the identification information should be kept unchanged, which helps to reduce the difficulty of searching for by the user, and can further improve the user experience.

The embodiment of the present application further provides an information pushing device based on user portrait, including:

Further, the order information and the pushing information are displayed on the same surface of the paper printing sheet or on two different surfaces of the paper printing sheet.

Further, the push information includes advertisement information and/or identification information.

Further, when the push information includes advertisement information, the push information further includes any one or more of template information matched with the advertisement information, color information matched with the advertisement information, template information matched with the identification information, and display color information matched with the identification information.

Further, still include:

and the second pushing unit is used for pushing the identification information in the pushing information to the user or the terminal matched with the identification information when the identification information is included in the pushing information.

Further, the push information of the plurality of order information associated with the same identification information in different time periods may be the same or different.

Further, the push information of the plurality of order information associated with the same identification information in the same time period may be the same or different.

In one example, the units in any of the above apparatuses may be one or more integrated circuits configured to implement the above methods, such as: one or more Application Specific Integrated Circuits (ASICs), or one or more Digital Signal Processors (DSPs), or one or more Field Programmable Gate Arrays (FPGAs), or a combination of at least two of these integrated circuit forms.

As another example, when a unit in a device may be implemented in the form of a processing element scheduler, the processing element may be a general-purpose processor, such as a Central Processing Unit (CPU) or other processor capable of invoking programs. As another example, these units may be integrated together and implemented in the form of a system-on-a-chip (SOC).

Various objects such as various messages/information/devices/network elements/systems/devices/actions/operations/procedures/concepts may be named in the present application, it is to be understood that these specific names do not constitute limitations on related objects, and the named names may vary according to circumstances, contexts, or usage habits, and the understanding of the technical meaning of the technical terms in the present application should be mainly determined by the functions and technical effects embodied/performed in the technical solutions.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the matching process in the foregoing method embodiments, and are not described herein again.

In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

It should also be understood that, in various embodiments of the present application, first, second, etc. are used merely to indicate that a plurality of objects are different. For example, the first time window and the second time window are merely to show different time windows. And should not have any influence on the time window itself, and the above-mentioned first, second, etc. should not impose any limitation on the embodiments of the present application.

It is also to be understood that the terminology and/or the description of the various embodiments herein is consistent and mutually inconsistent if no specific statement or logic conflicts exists, and that the technical features of the various embodiments may be combined to form new embodiments based on their inherent logical relationships.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a computer-readable storage medium, which includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned computer-readable storage media comprise: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

The embodiment of the application further provides an information pushing system based on user portrait, the system includes:

one or more memories for storing instructions; and

one or more processors, configured to invoke and execute the instructions from the memory, to execute the user portrait based information push method as described in the above.

The embodiment of the present application further provides a computer program product, which includes instructions that, when executed, cause the terminal device and the network device to perform operations of the terminal device and the network device that are matched to the above methods.

Embodiments of the present application further provide a chip system, which includes a processor, and is configured to implement the functions referred to in the foregoing, for example, to generate, receive, transmit, or process data and/or information referred to in the foregoing methods.

The processor mentioned in any of the above may be a CPU, a microprocessor, an ASIC, or one or more integrated circuits for controlling the execution of the program of the method for transmitting feedback information.

In one possible design, the system-on-chip further includes a memory for storing necessary program instructions and data. The processor and the memory may be decoupled, respectively disposed on different devices, and connected in a wired or wireless manner to support the chip system to implement various functions in the above embodiments. Alternatively, the processor and the memory may be coupled to the same device.

Optionally, the computer instructions are stored in a memory.

Alternatively, the memory is a storage unit in the chip, such as a register, a cache, and the like, and the memory may also be a storage unit outside the chip in the terminal, such as a ROM or other types of static storage devices that can store static information and instructions, a RAM, and the like.

It will be appreciated that the memory in the embodiments of the subject application can be either volatile memory or nonvolatile memory, or can include both volatile and nonvolatile memory.

The non-volatile memory may be ROM, Programmable Read Only Memory (PROM), Erasable PROM (EPROM), Electrically Erasable PROM (EEPROM), or flash memory.

Volatile memory can be RAM, which acts as external cache memory. There are many different types of RAM, such as Static Random Access Memory (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), Enhanced SDRAM (ESDRAM), synclink DRAM (SLDRAM), and direct memory bus RAM.

The embodiments of the present invention are preferred embodiments of the present application, and the scope of protection of the present application is not limited by the embodiments, so: all equivalent changes made according to the structure, shape and principle of the present application shall be covered by the protection scope of the present application.

Claims

1. A user portrait based information push method is characterized by comprising the following steps:

2. The user portrait based information push method as claimed in claim 1, wherein the order information and the push information are displayed on the same side of the paper receipt or on two different sides.

3. The user portrait based information push method as claimed in claim 1, wherein when the push information includes advertisement information, the push information further includes any one or more of template information matched with the advertisement information, color information matched with the advertisement information, template information matched with the identification information, and display color information matched with the identification information.

4. The method as claimed in claim 1 or 2, wherein the pushed information of the plurality of order information associated with the same id information in different time periods may be the same or different.

5. The user portrait based information push method as claimed in claim 1 or 2, wherein the push information of the plurality of order information associated with the same identification information in the same time period may be the same or different.

6. An information pushing apparatus based on user portrait, comprising:

a third processing unit for searching in the push information database according to the portrait information to obtain push information matched with the portrait information, wherein the push information comprises advertisement information and/or identification information

7. A user portrait based information push system, the system comprising:

one or more memories for storing instructions; and

one or more processors, configured to invoke and execute the instructions from the memory, and execute the user portrait based information push method according to any one of claims 1 to 5.

8. A computer-readable storage medium, the computer-readable storage medium comprising:

program, when executed by a processor, for performing a user portrait based information push method according to any one of claims 1 to 5.