CN113709228A - Information pushing method and device, electronic equipment and storage medium - Google Patents
Information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- CN113709228A CN113709228A CN202110973214.7A CN202110973214A CN113709228A CN 113709228 A CN113709228 A CN 113709228A CN 202110973214 A CN202110973214 A CN 202110973214A CN 113709228 A CN113709228 A CN 113709228A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The embodiment of the disclosure relates to an information pushing method and device, electronic equipment and a storage medium. The information push method applied to the push server comprises the following steps: obtaining the remaining push scores of the user account in the current push period, wherein the remaining push scores are as follows: the total pushing fraction and the used pushing fraction of the user account in one pushing period are determined; the total pushing score is determined according to the state information of the user account; determining a pushing fraction consumed by target information according to information parameters of the target information to be pushed; and when the pushing fraction consumed by the target information is less than or equal to the remaining pushing fraction of the user account, pushing the target information to the user account in the current pushing period.
Description
Technical Field
The present disclosure relates to the field of information technologies, and in particular, to an information pushing method and apparatus, an electronic device, and a storage medium.
Background
Information push is a transmission technique in which a push server actively sends a message to a client. However, in some cases, the network signal quality of the user terminal is poor, which results in packet drop and failure of push. In other cases, frequent pushing results in high information interference and user complaints. Therefore, how to push information is a problem that needs further research, which can reduce the information of interest to users and reduce information interference and/or ensure the success of pushing.
Disclosure of Invention
The embodiment of the disclosure provides an information pushing method and device, electronic equipment and a storage medium.
A first aspect of the embodiments of the present disclosure provides an information pushing method, which is applied to a push server, and the method includes:
obtaining the remaining push scores of the user account in the current push period, wherein the remaining push scores are as follows: the total pushing fraction and the used pushing fraction of the user account in one pushing period are determined; the total pushing score is determined according to the state information of the user account;
determining a pushing fraction consumed by target information according to information parameters of the target information to be pushed;
and when the pushing fraction consumed by the target information is less than or equal to the remaining pushing fraction of the user account, pushing the target information to the user account in the current pushing period.
Based on the above scheme, the method further comprises:
and when the pushing fraction required to be consumed by the target information is larger than the rest pushing fraction of the user account, not pushing the target information to the user account in the current pushing period.
Based on the above scheme, the method further comprises:
Determining the information type of the target information;
when the push fraction consumed by the target information is less than or equal to the remaining push fraction of the user account, pushing the target information to the user account in the current push period, including:
and when the information type of the target information is first-class information and the pushing fraction consumed by the target information is less than or equal to the residual pushing fraction of the user account, pushing the target information to the user account in the current period.
Based on the above scheme, the method further comprises:
and when the target information is second-type information, pushing the target information to the user account under the condition of not consuming the residual pushing fraction of the user account.
Based on the above scheme, the determining, according to the information parameter of the target information to be pushed, the pushing fraction consumed by the target information includes:
and determining the pushing fraction consumed by the target information according to at least one of the information type of the target information, the matching degree of the information content of the target information and the interest tag of the user account, the information length of the target information and the expected flow introduced after the target information is opened by the user account.
Based on the above scheme, the method further comprises:
acquiring state information of the user account, wherein the state information comprises: at least one of network state information, user state information and traffic use condition information of user equipment of the user account;
and determining the total pushing score of the user account according to the condition information.
Based on the above scheme, the network condition information includes at least one of:
the network type of the user equipment connected with the user account operated by the user;
and the network signal strength of a network connected with the user equipment operated by the user account.
Based on the above scheme, the user status information includes at least one of the following:
the user account online state information indicates the user account online state or offline state;
and the user account pushes feedback state information to indicate the feedback state of the user account on the historical push information.
Based on the above scheme, the traffic usage information indicates at least one of the following:
the flow package signed by the user account;
the residual flow of the user account in the current pushing period;
and the traffic using habit of the user account.
Based on the above scheme, the method further comprises:
acquiring a pushing basis score determined based on statistical data;
determining a total pushing score of the user account according to the condition information includes:
and determining the total pushing score of the user account according to the score corresponding to the condition information and the pushing basis score.
A second aspect of the embodiments of the present disclosure provides an information pushing apparatus, which is applied to a push server, and the apparatus includes:
a first obtaining module, configured to obtain a remaining push score in a current push cycle of a user account, where the remaining push score is: the total pushing fraction and the used pushing fraction of the user account in one pushing period are determined; the total pushing score is determined according to the state information of the user account;
the first determining module is used for determining the pushing fraction consumed by the target information according to the information parameter of the target information to be pushed;
and the pushing module is used for pushing the target information to the user account in the current pushing period when the pushing fraction consumed by the target information is less than or equal to the residual pushing fraction of the user account.
Based on the above scheme, the pushing module is further configured to not push the target information to the user account within the current pushing period when the pushing score required to be consumed by the target information is greater than the remaining pushing score of the user account.
Based on the above scheme, the apparatus further comprises:
the second determining module is used for determining the information type of the target information;
the pushing module is specifically configured to, when the information type of the target information is first-class information and the pushing fraction that is required to be consumed by the target information is less than or equal to the remaining pushing fraction of the user account, push the target information to the user account in the current period.
Based on the above scheme, the pushing module is further configured to, when the target information is the second type of information, push the target information to the user account without consuming the remaining push score of the user account.
Based on the above scheme, the first determining module is configured to determine, according to at least one of an information type of the target information, a matching degree of an information content of the target information and an interest tag of the user account, an information length of the target information, and an expected flow introduced after the target information is opened by the user account, a push score required to be consumed by the target information.
Based on the above scheme, the apparatus further comprises:
a second obtaining module, configured to obtain status information of the user account, where the status information includes: at least one of network state information, user state information and traffic use condition information of user equipment of the user account;
and the third determining module is used for determining the total pushing score of the user account according to the condition information.
Based on the above scheme, the network condition information includes at least one of:
the network type of the user equipment connected with the user account operated by the user;
and the network signal strength of a network connected with the user equipment operated by the user account.
Based on the above scheme, the user status information includes at least one of the following:
the user account online state information indicates the user account online state or offline state;
and the user account pushes feedback state information to indicate the feedback state of the user account on the historical push information.
Based on the above scheme, the traffic usage information indicates at least one of the following:
the flow package signed by the user account;
the residual flow of the user account in the current pushing period;
And the traffic using habit of the user account.
Based on the above scheme, the apparatus further comprises:
the third acquisition module is used for acquiring the pushing basis score determined based on the statistical data;
the third determining module is specifically configured to determine a total pushing score of the user account according to the score corresponding to the status information and the pushing basis score.
A third aspect of the embodiments of the present disclosure provides a mobile terminal, including:
a memory for storing processor-executable instructions;
a processor coupled to the memory;
wherein the processor is configured to execute the information pushing method provided by any technical scheme of the first aspect.
A fourth aspect of the embodiments of the present disclosure provides a non-transitory computer-readable storage medium, where computer-executable instructions are stored in the computer-readable storage medium, and when executed by a processor, the computer-executable instructions implement the information pushing method provided in any technical solution of the foregoing first aspect.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
before information pushing is carried out, whether the information is pushed to the corresponding user account is determined according to the residual pushing scores of the user account and the pushing scores consumed by the target information to be pushed currently. The total pushing score is determined according to the state information of the user account, so that information pushing can be performed according to the state information of the user account, on one hand, successful pushing is guaranteed, on the other hand, whether the target information is sent to a client where the user account is located is accurately determined through the quantized total pushing score, the residual pushing score and the pushing score consumed by the target information to be pushed currently, and high-precision control of information pushing is achieved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
Fig. 1 is a flowchart illustrating an information pushing method according to an embodiment of the present disclosure.
Fig. 2 is a flowchart illustrating an information pushing method according to an embodiment of the present disclosure.
Fig. 3 is a flowchart illustrating an information pushing method according to an embodiment of the present disclosure.
Fig. 4 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present disclosure.
Fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the invention, as detailed in the appended claims.
As shown in fig. 1, an embodiment of the present disclosure provides an information pushing method applied to a push server, where the method includes:
s110: obtaining the remaining push scores of the user account in the current push period, wherein the remaining push scores are as follows: the total pushing fraction and the used pushing fraction of the user account in one pushing period are determined; the total pushing score is determined according to the state information of the user account;
s120: determining a pushing fraction consumed by target information according to information parameters of the target information to be pushed;
s130: and when the pushing fraction consumed by the target information is less than or equal to the remaining pushing fraction of the user account, pushing the target information to the user account in the current pushing period.
The push server can be any electronic equipment located on the information push platform.
When a target message to be pushed exists, the residual push score of the user account in the current push period is obtained, the push score required to be consumed by the target message is calculated, and the target message is pushed to the target account in the current push period only after the push score consumed by the current target message is smaller than or equal to the residual push score of the user account in the current period.
In one embodiment, the duration of the current push period may be a predetermined duration such as one day or half day.
In another embodiment, the duration of the current push period may be a longer time period such as two days or one week.
The remaining push score is equal to the push total score minus the used push score.
The state information of the user account may be information of each layer of the user account, for example, information of each aspect of the user account, for example, a network type used by the user account, a user tag of the user account, a registration duration of the user account, an online frequency of the user account, and/or a single online duration of the user account.
The user tags include, but are not limited to, at least one of: an age tag of the user, a gender tag of the user, a occupation tag of the user, an interest tag of the user, and a browsing habit tag of the user.
The information score of the target information may be any information indicating various aspects of the target information, including but not limited to at least one of:
the information length of the target information;
a content tag of the target information;
the push purpose of the target information;
whether the target information triggers the downloading of other information after being opened or not;
The flow consumed for triggering other information downloads, etc.
The information length of the target information determines the flow of the client end required to be consumed by the target information issuing.
The content tag may be composed of one or more keywords of the target information, for example, the keywords may be: subject keywords of the target information, and the like.
The push purpose of the target information can be various, some push purposes of the target information are to apply keep-alive, some push purposes of the target information are to advertise, and some push purposes of the target information are to distribute the information. A typical push of target information is information distribution that may include: various government announcements or prompt information for the user account to pay attention to fraud or prevent security, and the like.
And determining the pushing fraction consumed by the target information according to the information parameters of the target information.
In one embodiment, S120 may include: and determining the pushing fraction consumed by the target information according to the information parameters of the target information, wherein the pushing fraction of the required serial number is the same corresponding to the used user account. In this way, the calculation of push scores that need to be consumed for the target information can be simplified.
In another embodiment, S120 may include: and determining the pushing fraction of the user account consumed by the target information according to the information parameters of the target information and the state information of the user account. For example, different user accounts have different user tags, and by matching the user tags with the content tags, the push scores required to be consumed by the target information are different for the same target information according to different user accounts.
After the pushing fraction required to be consumed by the target information is determined, the target information is sent to the user account within the current pushing period only after the fraction required to be consumed by the target information is smaller than or equal to the remaining pushing fraction of the user account, and the pushing of the target information is accurately controlled by the quantized fraction, so that the information interference caused by unnecessary pushing is reduced, and the problems of pushing failure and the like caused by the abnormity of a network connected with the user account can be reduced.
As shown in fig. 2, the method further comprises:
s140: and when the pushing fraction required to be consumed by the target information is larger than the rest pushing fraction of the user account, not pushing the target information to the user account in the current pushing period.
And if the pushing fraction consumed by the target information is larger than the rest pushing fraction of the user account, at least sending the target information to the user account in the pushing period of the current week (namely the pushing period).
The push server has a plurality of pieces of information to be pushed, and can poll each piece of information to be pushed, and the remaining push scores of the user accounts can be close to 0 or less than the push score consumed by any piece of target information to be pushed by repeatedly executing the above steps S110 to S130.
Therefore, on one hand, the total pushing score of the user account can be used up when target information to be pushed is to be pushed while reducing the phenomenon that excessive interference information is not sent to the user account as much as possible.
In some embodiments, the method further comprises:
determining the information type of the target information;
when the push fraction consumed by the target information is less than or equal to the remaining push fraction of the user account, pushing the target information to the user account in the current push period, including:
and when the information type of the target information is first-class information and the pushing fraction consumed by the target information is less than or equal to the residual pushing fraction of the user account, pushing the target information to the user account in the current period.
In the embodiment of the present disclosure, the information type of the target information may be distinguished according to the push purpose (or push purpose) of the target information.
For example, the information type of the target may be at least one of:
advertising purposes;
reminding purposes;
keep-alive purposes for the client (or application).
For advertising purposes, advertising targets are typically available.
By advertising an item to the user on purpose, typically a need, for example, an application program modification, it can be conveyed by a push message for the purpose of advertising or alerting, and for example, in the case of catastrophic weather, the weather alert is also a push message for the purpose of alerting.
In some cases, the current political information is also information for the purpose of announcement or for the purpose of reminding. This type of temporal information may also be considered information that does not consume push scores.
The first type of information may include advertising purpose targeting information and/or keep-alive purpose targeting information.
The total score of the push for this first type of information is required by the user account.
Therefore, in the case that the target information is the first type of information, whether to send the target information to the user account is determined according to the push fraction consumed by the target information.
For example, when the target information is the first type of information, the target information is pushed to the user account in the current period only when the push score consumed by the target information is less than or equal to the remaining push score of the user account, otherwise the target information is not sent to the user account.
If the target information is not the first type of information, for example, if the target information is the second type of information other than the first type of information, the target information is directly pushed to the user account without calculating the push score consumed by the target information.
Namely, the method further comprises:
and when the target information is second-type information, pushing the target information to the user account under the condition of not consuming the residual pushing fraction of the user account.
The second type of information may include, but is not limited to: target information for a reminder purpose.
The target information does not consume the push scores of the users, and the target information is directly pushed to the user account without determining the residual push scores of the user account and the push scores consumed by the target information.
Therefore, the pushing of the information with different pushing purposes can be distinguished by distinguishing the information types of the target information, so that the second type of information with the reminding purpose is ensured to be timely and comprehensively distributed to the user account, and the reminding or bulletin purpose is realized.
In some embodiments, the determining, according to an information parameter of target information to be pushed, a pushing score required to be consumed by the target information includes:
and determining the pushing fraction consumed by the target information according to at least one of the information type of the target information, the matching degree of the information content of the target information and the interest tag of the user account, the information length of the target information and the expected flow introduced after the target information is opened by the user account.
If the information type of the target information belongs to the first type, the information type of the target information can be further divided into an advertising purpose and a keep-alive purpose.
The push scores consumed by the target information of different information types are different. Illustratively, the push score consumed by the targeted information for keep-alive purposes is higher than the push score consumed by the targeted information for advertising purposes.
The information content may be indicated by a content tag. The higher the matching degree of the information content of the target information and the interest tag of the user account is, the less the pushing score is consumed. Namely, the matching degree of the information content of the target information and the interest tag of the user account is in negative correlation with the consumed push score.
The information length of the target information may be determined by the number of bits contained in the target information itself. Illustratively, there is a negative correlation between the information length of the target information and the consumed push fraction.
And after the target information is opened by the client of the user account, the client downloads other information based on the download link after detecting the user operation acting on the download connection. Downloading of information based on a download link within the target information may also consume traffic, i.e. the expected traffic as described above,
In one embodiment, the expected traffic magnitude is positively correlated with the push fraction consumed by the target information.
Further, the push score consumed by the download trigger that automatically downloads if the intended traffic is such that the target information is opened is higher than the push score consumed by the download trigger based on the usage action on the download link if the target information is opened.
In calculating the push score consumed by the target information, the following functional relationship may be adopted:
Scoretotal＝∑scoren*wn；
wherein, ScoretotalA push score consumed for the target information; scorenThe fraction item of the nth information parameter; w is anMay be the weight of the fractional term of the nth information parameter.
In some embodiments, the weight values of all information parameters may be equal, e.g., 1.
In some embodiments, the weight is set according to different degrees of influence of information parameters on information push of the user account. If the weight is larger, the influence degree on the user account is larger.
In some cases, the information type, the matching degree of the information content and the interest tag, the information length, the expected flow rate, and the like are comprehensively considered when calculating the push score consumed by the target information. However, when the user account is a new account and the interest tag is not collected yet, the product between the score item corresponding to the matching degree of the information content and the interest tag and the weight may be set as a default value. In this way, when the score item corresponding to the information score in a certain aspect cannot be calculated due to information loss, a default value can be adopted, and the score of the pushing score required to be consumed by the target information in the process of pushing the target information for the specific user account can be calculated, so that accurate control of the pushing information under different conditions is realized.
The interest tag of the user indicates the content which is interested by the user.
The user's interest tags may be: and the user account number is a label determined based on the filling operation of the user during registration, and/or a label determined according to the historical reading record of the user or the historical operation of the push information.
In some embodiments, the method further comprises:
acquiring state information of the user account, wherein the state information comprises: at least one of network state information, user state information and traffic use condition information of user equipment of the user account;
and determining the total pushing score of the user account according to the condition information.
The state information of the user account reflects various conditions of the current user account.
Illustratively, the network condition information includes at least one of:
the network type of the user equipment connected with the user account operated by the user;
and the network signal strength of a network connected with the user equipment operated by the user account.
For example, the network types can be divided into: WiFi, etc., a type of network that is not sensitive to traffic consumption, and/or cellular mobile communications, a type of network that is sensitive to traffic consumption.
The connection network of the user equipment where the user account is located is as follows: a network type that is not sensitive to traffic consumption may result in a higher score for calculating the total push score than a network type that is connected to traffic consumption sensitive.
If the network signal strength is stronger, the situation of packet dropping of the pushed information is less, and the success rate of information pushing is higher, so in the embodiment of the present disclosure, the network signal strength is positively correlated with the score corresponding to the network state information.
If the network currently connected with the user equipment is of a network type sensitive to traffic consumption and a network type insensitive to traffic consumption, the network type is determined according to the fact that the network currently connected with the user equipment is of a network type insensitive to traffic consumption.
Illustratively, the score term corresponding to the network condition information may be determined by using the following functional relationship:
Scorenetwork＝Networktype*S
wherein, ScorenetworkThe score item corresponding to the network condition information is calculated when the total pushing score is calculated; networktypeThe method comprises the following steps of (1) dividing a base for a network type connected with user equipment; and S is the calculated weight corresponding to the network signal strength. If the network signal strength is larger, the S is positively correlated.
In some embodiments the user status information comprises at least one of:
the user account online state information indicates the user account online state or offline state;
And the user account pushes feedback state information to indicate the feedback state of the user account on the historical push information.
And the online state information of the user account indicates that the user account is online or offline, and the corresponding score of the online state is higher than that of the offline state.
For example, the feedback state of the user account may be determined according to a user operation on the historical push information. For example, the user action may be at least one of:
the displayed message notification represents that the user account views the corresponding historical push information;
when the push notification of the push information is clicked and displayed at the client side where the user account is located, the message notification is clicked, and at the moment, the information content of the historical push information is checked by the user;
cancelled, a system notification is turned off when the user account displays a message notification of historical push information, thus resulting in the push information not being viewed.
In some embodiments, a single clicked corresponding score is greater than a single presented corresponding score; and the score shown at a single time is greater than the score corresponding to the cancelled single time.
The score corresponding to the user feedback state information can be calculated by adopting the following functional relationship;
Scoreoperation＝Operationtype*f
OperationtypeThe corresponding base scores may be manipulated for different users, e.g., the clicked, presented and cancelled corresponding base scores are different. f is OperationtypeNumber of occurrences in the last one or more cycles.
ScoreoperationAnd feeding back a score corresponding to the state information for the user.
The traffic usage information indicates at least one of:
the flow package signed by the user account;
the residual flow of the user account in the current pushing period;
and the traffic using habit of the user account.
Illustratively, the traffic package is positively correlated with the score involved in calculating the total score of the push. The remaining flow rate is positively correlated with the score involved in calculating the total fraction pushed. Traffic usage habits may be determined based on the sensitivity of a user account to exceeding traffic packages. Some user accounts exceed the flow range defined by the flow package many times, which indicates that the user account is not sensitive to the flow, otherwise, the user account is sensitive. For another example, some user accounts may pay extra money to purchase extra traffic, which indicates that the user accounts are also insensitive to traffic. For another example, when traffic is about to exceed the limited amount of the traffic package, there is very little network traffic generated by some user accounts, or when mobile traffic is turned off, it indicates that such user accounts are sensitive to traffic usage.
In the embodiment of the present disclosure, the traffic usage information may be reported to the push server by the user equipment. I.e. traffic usage information, may be received by the push server from the client or requested from the communication carrier.
The score generated based on the traffic usage information may be calculated with reference to the following function:
Scoreflow＝flowpara-m*wpara-m
Scoreflowa score generated for traffic usage information; flow (W)para-mA base score corresponding to the mth parameter in the traffic use condition information; w is apara-mThe weight corresponding to the mth parameter in the traffic usage status information. Flow herepara-mThe flow rate package signed by the user account, the residual flow rate of the user account in the current pushing period and the flow rate use habit of the user account can be assigned to any one corresponding base score.
In some embodiments, the method further comprises:
acquiring a pushing basis score determined based on statistical data;
determining a total pushing score of the user account according to the condition information includes:
and determining the total pushing score of the user account according to the score corresponding to the condition information and the pushing basis score.
The push base score may be a base score determined according to a user feedback condition of big data. For example, through big data statistics, the number of pieces of push information which is received and is not objectionable by one user account every day is P, and P may be a push base score. The value of P can be: 3. 4, 5, 6, 7, 8, 9, or the like.
In some embodiments, the branch corresponding to the status information and the push base score may be weighted and summed to obtain the push total score. In other embodiments, the branch corresponding to the status information is multiplied by the push base score to obtain the push total score. Illustratively, AP ═ BASE ═ N ═ S ═ F ═ B; wherein, AP is the total pushing fraction; BASE is a pushing basis score, and N is a score corresponding to the network condition information; s is a score corresponding to the online state information; f is a score corresponding to the push feedback state information; and B can be the corresponding score of the traffic use condition information.
In the embodiment of the present disclosure, there are many ways to determine the push total score and calculate the push score consumed by a single target information, and the method is not limited to any one of the above.
In one embodiment, the method further comprises:
determining the geographic position of a client of the user account;
and when the geographic position of the client of the user account is located in a preset area, executing the information push based on the push score. And if the geographic position of the client of the user account is outside the preset area, executing information push which is not based on the push score. Illustratively, when the geographic location of the client of the user account is located in a preset area, the method shown in fig. 1 and/or fig. 2 is executed, otherwise, whether to push the target information is determined according to other pushing policies.
The predetermined area includes but is not limited to: areas where network condition stability needs to be enhanced, such as the southeast asia area.
For example, a client outside the preset area may determine whether to push the target information to the user account based on only the matching degree between the information content and the interest tag of the user account.
In this way, by performing the strict quantitative information push based on the push score in a different area, information push outside a preset area where it is unnecessary to strictly control the network traffic or the network state can be reduced.
The infrastructure situation of areas such as southeast Asia is comparatively complicated, and some local network signal is good, and some places can be very poor, and the price difference of charge is great, therefore can face following problem when sending propelling movement (PUSH) to southeast Asia user:
after the push is sent to the user accounts of the southeast Asia in hundred million, a plurality of user accounts do not receive the push due to poor network signals, and server resources are wasted;
for a user account in southeast asia that can normally receive push, personal traffic is consumed due to the fact that a large amount of push is received, and the user feels dislike to an Application (APP) to cause an increase in uninstallation rate.
In view of this, and as shown with reference to figure 3,
the embodiment of the disclosure provides an information pushing method, which may include:
aiming at the laggard infrastructure construction of the southeast Asia market, an intelligent push current limiting scheme is provided.
The scheme discloses a technical scheme for pushing intelligent current limiting, and is used for solving the problems that when pushing is carried out in the southeast Asia market, sending resources are wasted due to poor network signals, and user traffic is consumed too much due to too much sending, so that application is unloaded.
When information flow limitation pushing is carried out, the following operations can be included;
setting a total pushing score (namely a total pushing score) available every day for each user account;
setting a push sending score network coefficient N according to the network environment (wifi, 4G) and the network signal strength reported by the client;
sending a state coefficient S of a pushing score according to the online state setting of a user account
Setting a feedback coefficient F for pushing the total score according to the feedback state (shown, clicked, etc.) of the user
Setting a flow coefficient B of the total pushing fraction according to the flow of the user account;
obtaining a total pushing fraction AP (BASE) N F B available for the user on the current day; in this embodiment, one push period is one day, so the current push period is the current day.
Before each push sending, calculating a push score PP consumed by single push according to the classification of push sending contents, the length of information and the flow consumption expected to be brought by the push when a client executes;
and when information is pushed to each user account, judging whether the current available recommendation score is larger than 0, if so, subtracting the pushed push score PP by using the AP to obtain and store a new AP, and if not, stopping pushing the information of the account.
The information pushing method is not only suitable for southeast Asia, but also suitable for other countries or regions with poor network infrastructure; invalid pushing is reduced, and the information pushing cost is reduced.
The number and/or the flow of the pushed information received by the user account are limited, the service requirement is ensured, meanwhile, the disturbance to the user is reduced, and the user experience is improved.
As shown in fig. 4, an embodiment of the present disclosure provides an information pushing apparatus, which is applied to a pushing server, and the apparatus includes:
a first obtaining module 110, configured to obtain a remaining push score in a current push cycle of a user account, where the remaining push score is: the total pushing fraction and the used pushing fraction of the user account in one pushing period are determined; the total pushing score is determined according to the state information of the user account;
A first determining module 120, configured to determine, according to an information parameter of target information to be pushed, a pushing score required to be consumed by the target information;
a pushing module 130, configured to push the target information to the user account in the current pushing period when the pushing score required to be consumed by the target information is less than or equal to the remaining pushing score of the user account.
In some embodiments, the first obtaining module 110, the first determining module 120, and the pushing module 130 may be program modules; the program modules may be capable of such operations when executed by a processor.
In other embodiments, the first obtaining module 110, the first determining module 120, and the pushing module 130 may be a combination of hardware and software modules; the soft and hard combining module includes but is not limited to various programmable arrays. The programmable array includes, but is not limited to: field programmable arrays and/or complex programmable arrays.
In some embodiments, the first obtaining module 110, the first determining module 120, and the pushing module 130 may be pure hardware modules; the pure hardware modules include, but are not limited to: an application specific integrated circuit.
In some embodiments, the pushing module 130 is further configured to not push the target information to the user account in the current pushing period when the pushing score required to be consumed by the target information is greater than the remaining pushing score of the user account.
In some embodiments, the apparatus further comprises:
the second determining module is used for determining the information type of the target information;
the pushing module 130 is specifically configured to, when the information type of the target information is first-type information and the pushing score required to be consumed by the target information is less than or equal to the remaining pushing score of the user account, push the target information to the user account in the current period.
In some embodiments, the pushing module 130 is further configured to, when the target information is the second type of information, push the target information to the user account without consuming a remaining push score of the user account.
In some embodiments, the first determining module 120 is configured to determine the push fraction that the target information needs to consume according to at least one of an information type of the target information, a matching degree of an information content of the target information and an interest tag of the user account, an information length of the target information, and an expected traffic introduced after the target information is opened by the user account.
In some embodiments, the apparatus further comprises:
A second obtaining module, configured to obtain status information of the user account, where the status information includes: at least one of network state information, user state information and traffic use condition information of user equipment of the user account;
and the third determining module is used for determining the total pushing score of the user account according to the condition information.
In some embodiments, the network condition information comprises at least one of:
the network type of the user equipment connected with the user account operated by the user;
and the network signal strength of a network connected with the user equipment operated by the user account.
In some embodiments, the user status information comprises at least one of:
the user account online state information indicates the user account online state or offline state;
and the user account pushes feedback state information to indicate the feedback state of the user account on the historical push information.
In some embodiments, the traffic usage information indicates at least one of:
the flow package signed by the user account;
the residual flow of the user account in the current pushing period;
and the traffic using habit of the user account.
In some embodiments, the apparatus further comprises:
the third acquisition module is used for acquiring the pushing basis score determined based on the statistical data;
the third determining module is specifically configured to determine a total pushing score of the user account according to the score corresponding to the status information and the pushing basis score.
An embodiment of the present disclosure provides an electronic device, including:
a memory for storing processor-executable instructions;
the processors are respectively connected with the memories;
wherein the processor is configured to execute the information pushing method provided by any of the foregoing technical solutions by executing the computer-executable instructions stored on the memory.
The processor may include various types of storage media, which are non-transitory computer storage media capable of continuing to remember the information stored thereon after power has been removed from the mobile terminal.
The processor may be connected to the memory via a bus or the like for reading an executable program stored on the memory, e.g. at least one of the methods as shown in any of fig. 1 to 3.
Fig. 5 is a block diagram illustrating an electronic device 800 in accordance with an example embodiment. For example, the electronic device 800 may be a mobile phone, a mobile computer, or the like.
Referring to fig. 5, electronic device 800 may include one or more of the following components: processing component 802, memory 804, power component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814, and communication component 816.
The processing component 802 generally controls overall operation of the electronic device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 802 may include one or more processors 820 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 802 can include one or more modules that facilitate interaction between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.
The memory 804 is configured to store various types of data to support operation at the device 800. Examples of such data include instructions for any application or method operating on the electronic device 800, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 804 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 806 provides power to the various components of the electronic device 800. Power components 806 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for electronic device 800.
The multimedia component 808 includes a screen that provides an output interface between the electronic device 800 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 800 is in an operating state, such as a shooting state or a video state. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the electronic device 800 is in an operational state, such as a call state, a recording state, and a voice recognition state. The received audio signals may further be stored in the memory 804 or transmitted via the communication component 816. In some embodiments, audio component 810 also includes a speaker for outputting audio signals.
The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 814 includes one or more sensors for providing various aspects of state assessment for the electronic device 800. For example, sensor assembly 814 may detect the open/closed status of device 800, the relative positioning of components, such as a display and keypad of device 800, sensor assembly 814 may also detect a change in position of device 800 or a component of device 800, the presence or absence of user contact with device 800, orientation or acceleration/deceleration of device 800, and a change in temperature of device 800. Sensor assembly 814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 816 is configured to facilitate wired or wireless communication between the electronic device 800 and other devices. The electronic device 800 may access a wireless network based on a communication standard, such as Wi-Fi, 2G, or 3G, or a combination thereof. In an exemplary embodiment, the communication component 816 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, communications component 816 further includes a Near Field Communications (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the electronic device 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 804 comprising instructions, executable by the processor 820 of the electronic device 800 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
The embodiment of the present disclosure provides a non-transitory computer-readable storage medium, and when instructions in the storage medium are executed by a processor of a mobile terminal, the mobile terminal is enabled to execute the information pushing method provided in any of the foregoing embodiments, and is enabled to execute at least one of the methods as shown in any one of fig. 1 to fig. 3.
Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.
It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is limited only by the appended claims.
Claims (22)
1. An information push method, applied to a push server, includes:
Obtaining the remaining push scores of the user account in the current push period, wherein the remaining push scores are as follows: the total pushing fraction and the used pushing fraction of the user account in one pushing period are determined; the total pushing score is determined according to the state information of the user account;
determining a pushing fraction consumed by target information according to information parameters of the target information to be pushed;
and when the pushing fraction consumed by the target information is less than or equal to the remaining pushing fraction of the user account, pushing the target information to the user account in the current pushing period.
2. The method of claim 1, further comprising:
and when the pushing fraction required to be consumed by the target information is larger than the rest pushing fraction of the user account, not pushing the target information to the user account in the current pushing period.
3. The method according to claim 1 or 2, characterized in that the method further comprises:
determining the information type of the target information;
when the push fraction consumed by the target information is less than or equal to the remaining push fraction of the user account, pushing the target information to the user account in the current push period, including:
And when the information type of the target information is first-class information and the pushing fraction consumed by the target information is less than or equal to the residual pushing fraction of the user account, pushing the target information to the user account in the current period.
4. The method of claim 3, further comprising:
and when the target information is second-type information, pushing the target information to the user account under the condition of not consuming the residual pushing fraction of the user account.
5. The method according to any one of claims 1 to 4, wherein the determining the push fraction that the target information needs to consume according to the information parameter of the target information to be pushed comprises:
and determining the pushing fraction consumed by the target information according to at least one of the information type of the target information, the matching degree of the information content of the target information and the interest tag of the user account, the information length of the target information and the expected flow introduced after the target information is opened by the user account.
6. The method according to any one of claims 1 to 4, further comprising:
Acquiring state information of the user account, wherein the state information comprises: at least one of network state information, user state information and traffic use condition information of user equipment of the user account;
and determining the total pushing score of the user account according to the condition information.
7. The method of claim 6, wherein the network condition information comprises at least one of:
the network type of the user equipment connected with the user account operated by the user;
and the network signal strength of a network connected with the user equipment operated by the user account.
8. The method of claim 6, wherein the user status information comprises at least one of:
the user account online state information indicates the user account online state or offline state;
and the user account pushes feedback state information to indicate the feedback state of the user account on the historical push information.
9. The method of claim 6, wherein the traffic usage information indicates at least one of:
the flow package signed by the user account;
the residual flow of the user account in the current pushing period;
And the traffic using habit of the user account.
10. The method of claim 6, further comprising:
acquiring a pushing basis score determined based on statistical data;
determining a total pushing score of the user account according to the condition information includes:
and determining the total pushing score of the user account according to the score corresponding to the condition information and the pushing basis score.
11. An information pushing apparatus, applied to a pushing server, the apparatus comprising:
a first obtaining module, configured to obtain a remaining push score in a current push cycle of a user account, where the remaining push score is: the total pushing fraction and the used pushing fraction of the user account in one pushing period are determined; the total pushing score is determined according to the state information of the user account;
the first determining module is used for determining the pushing fraction consumed by the target information according to the information parameter of the target information to be pushed;
and the pushing module is used for pushing the target information to the user account in the current pushing period when the pushing fraction consumed by the target information is less than or equal to the residual pushing fraction of the user account.
12. The apparatus of claim 11,
the pushing module is further configured to not push the target information to the user account within the current pushing period when the pushing score required to be consumed by the target information is greater than the remaining pushing score of the user account.
13. The apparatus of claim 11 or 12, further comprising:
the second determining module is used for determining the information type of the target information;
the pushing module is specifically configured to, when the information type of the target information is first-class information and the pushing fraction that is required to be consumed by the target information is less than or equal to the remaining pushing fraction of the user account, push the target information to the user account in the current period.
14. The apparatus of claim 13, wherein the pushing module is further configured to push the target information to the user account without consuming remaining push scores of the user account when the target information is of a second type.
15. The apparatus according to any one of claims 11 to 14, wherein the first determining module is configured to determine the push score required to be consumed by the target information according to at least one of an information type of the target information, a matching degree of an information content of the target information and an interest tag of the user account, an information length of the target information, and an expected traffic introduced after the target information is opened by the user account.
16. The apparatus of any one of claims 11 to 14, further comprising:
a second obtaining module, configured to obtain status information of the user account, where the status information includes: at least one of network state information, user state information and traffic use condition information of user equipment of the user account;
and the third determining module is used for determining the total pushing score of the user account according to the condition information.
17. The apparatus of claim 16, wherein the network condition information comprises at least one of:
the network type of the user equipment connected with the user account operated by the user;
and the network signal strength of a network connected with the user equipment operated by the user account.
18. The apparatus of claim 16, wherein the user status information comprises at least one of:
the user account online state information indicates the user account online state or offline state;
and the user account pushes feedback state information to indicate the feedback state of the user account on the historical push information.
19. The apparatus of claim 16, wherein the traffic usage information indicates at least one of:
The flow package signed by the user account;
the residual flow of the user account in the current pushing period;
and the traffic using habit of the user account.
20. The apparatus of claim 16, further comprising:
the third acquisition module is used for acquiring the pushing basis score determined based on the statistical data;
the third determining module is specifically configured to determine a total pushing score of the user account according to the score corresponding to the status information and the pushing basis score.
21. An electronic device, comprising:
a memory for storing processor-executable instructions;
a processor coupled to the memory;
wherein the processor is configured to perform the information pushing method as provided in any one of claims 1 to 10.
22. A non-transitory computer-readable storage medium having stored therein computer-executable instructions that, when executed by a processor, implement the image capture prompting method provided in any one of claims 1 to 10.
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| CN202110973214.7A CN113709228A (en) | 2021-08-24 | 2021-08-24 | Information pushing method and device, electronic equipment and storage medium |
| PCT/CN2022/114345 WO2023025166A1 (en) | 2021-08-24 | 2022-08-23 | Information pushing method and apparatus, and electronic device and storage medium |
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| CN202110973214.7A CN113709228A (en) | 2021-08-24 | 2021-08-24 | Information pushing method and device, electronic equipment and storage medium |
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| WO2023025166A1 (en) * | 2021-08-24 | 2023-03-02 | 北京快乐茄信息技术有限公司 | Information pushing method and apparatus, and electronic device and storage medium |
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